CIBA VISION

• Go to www.cibavision.com

CIBA Vision is a PLATINUM level sponsor of the American Optometric Association.

CIBA VISION was created to help people enjoy one of life's most precious gifts: healthy vision. It is the eye care unit of Novartis AG (NYSE: NVS), one of the world's leading providers of healthcare solutions.

With worldwide headquarters since 1980 in Atlanta, Ga., USA, CIBA VISION develops and manufactures contact lenses and lens care products to meet the evolving eye care needs of Eye Care Practitioners (ECPs) and their patients/consumers.

With CIBA VISION locations in more than 30 countries, and partnerships with local distributors, CIBA VISION's products and services are available in more than 70 countries around the world.

At the heart of CIBA VISION's business is a relentless desire to make a difference in people's lives by improving, protecting and preserving eyesight. This commitment, which requires exceptionally high-quality standards and cutting-edge innovation, is best expressed in the CIBA VISION mission statement, "Shared Passion for Healthy Vision and Better Life."

SHARED PASSION

CIBA VISION's partnership with ECPs is very strong as a result of their shared passion for helping people see better and live fuller lives. In addition to delivering products that meet patient/consumer needs, we support our ECP partners with practice management solutions to help them fulfill their professional aspirations. One example is the CIBA VISION Academy for Eyecare Excellence^TM, a global program for ECPs that delivers professional education and practice development to ensure the highest standard of patient care. The Academy for Eyecare Excellence^TM includes both clinical and business programs, such as the Management & Business Academy (MBA, available in some countries), as well as support staff and student programs.

HEALTHY VISION

CIBA VISION believes innovation is the key to a better tomorrow in eye care. The company is always looking for new materials, technologies and designs to make contact lenses and lens care more effective and simple to use - a relentless quest that has resulted in a number of industry "firsts."

CIBA VISION prides itself on its development of the first daily disposable lenses with a revolutionary blink-activated moisture system for all-day comfort, as well as being the world's leading color contact lens brand. CIBA VISION also has a full portfolio of highly breathable silicone hydrogel contact lenses that meet almost all vision correction needs including astigmatism.

BETTER LIFE

CIBA VISION develops breakthrough eye care products that meet people's evolving lifestyles. This commitment guides our business strategy, product development and global operations. The desired result is greater patient compliance and a product offering that focuses on several strategic brands: AIR OPTIX®, DAILIES® and Lens Care.

The company's products not only improve consumers'/patients' vision, they also enhance self-esteem, appearance and well being, and ultimately make their lives better by allowing for freedom of vision and superior comfort to match today's active lifestyles and demands.

Headquarters

CIBA VISION Corporation
11460 Johns Creek Parkway
Duluth, GA 30097-1556

www.cibavision.com