AOA partners with CDC for Contact Lens Health Week

AOA partners with CDC for Contact Lens Health Week

As they head back to school, remind your teen patients that proper contact lens wear and care can promote good vision and healthy eyes throughout the school year and throughout life.

Eye care providers and parents play a key role in encouraging healthy habits among teens who wear contacts.

Doctors are urged to join in, and spread the word, about the second annual CDC Contact Lens Health Week, being held August 24-28, to promote healthy contact lens wear and care practices that can help reduce the risk of eye infections and complications associated with improper contact lens use. The AOA is an official partner of this public health promotion.

Eye care providers and parents play a key role in encouraging healthy habits among teens who wear contacts. Campaign messages are also relevant to contact lens wearers of all ages, according to Maya Rao, coordinator of the CDC program.

Health messages cover three key areas:

  1. Healthy contact lens hygiene habits

  2. Proper use, care and storage of contact lenses and supplies

  3. Regular visits to an eye care provider

Use the free print materials, join in on the social media campaign and reach out to parents and schools at back-to-school time. Themes range from the expected—"healthy habits = healthy eyes" to the eye-catching—"contact lenses are like underwear

Thanks to financial support from the Contact Lens Institute, 11x17 laminated posters can be ordered for free. There also are posters and other materials for your practice and patients that you can download and print yourself.

Materials for professionals include:

  • CDC Morbidity and Mortality Weekly Report article characterizing the population at risk for contact lens-related complications and common habits that could lead to eye infections (to be released August 21)

  • List of promotion and outreach suggestions

  • Web-based resource list

  • Collection of short campaign messages for social media channels

  • Sample newsletter blurbs

  • Posters, flyers and Web buttons

In addition, resources for the younger audience and parents, include:

Finally, there will be a TwitterChat on August 24 from 12 to 1 p.m. EDT. @CDCgov will host the chat at #HealthyContactsChat.

For more information on Contact Lens Health Week, visit click here.

July 20, 2015

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