Dr. Hopping's 10 timeless tips for successful practice

Optometry is changing, whether because of health care reform, changes in how we practice or rapid advances in technology. But some things never change.

With that in mind, AOA Immediate Past President Ronald Hopping, O.D., MPH, shared his top 10 "practice pearls" with students at the University of Houston College of Optometry in April. They apply just as much to practicing optometrists as to aspiring practitioners.

10. Lead your life and practice as if everything will show up on the Internet. Your most valuable asset is your reputation.

9. There is no perfect employee, so use your staff members in ways that maximize their strengths.

8. If you can't change the employee-you must change the employee. Letting someone go can be difficult, but that is always better than keeping someone who isn't right for the practice.

7. Employees will treat patients as well, or as badly, as the way you treat your patients and staff.

6. One rotten apple can spoil the barrel. Just one bad employee, or one bad doc, can ruin an office.

5. Always do the right thing for the patient. You'll sleep better, and your practice will grow.

4. Knowledge really is power. The more you know about the world around you, the better you can adapt to the changes around you. AOA membership is vital for this-so read the information the AOA has made available for you.

3. It is impossible to soar like an eagle if you are surrounded by turkeys. Surround yourself with negative people if you want to be negative, and surround yourself with successful people if you want to be successful.

2. The benefits of your involvement within organized optometry will far exceed the efforts and dues you put forth. The most successful optometrists are the ones who are involved!

1. Patients don't care about how much you know until they know how much you care.

June 24, 2013

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