Expand your reach: Take advantage of nationwide campaign

There's still time to take advantage of a nationwide advertising campaign that will literally put your practice on the map for Americans seeking routine eye care.

The campaign has generated 925,000 visitors to the TAYE website with 76 percent clicking through to the practice locator.

The Think About Your Eyes (TAYE) consumer campaign is now underway to spur action to protect and maintain good vision health coinciding with the all-important time of the year when parents focus on their children's back-to-school preparations.

With advertising that will reach 95 percent of Americans ages 25 to 54—via prime-time TV, radio spots in every U.S. market, and inclusion in top-ranked websites and publications—all the TAYE messaging is designed to get consumers into an exam chair. And if they don't already have an eye doctor, the campaign helps them find one.

Campaign can help patients find your services
The campaign, managed by The Vision Council, has generated 925,000 visitors to the TAYE website with 76 percent clicking through to the practice locator. Optometrists may choose to subscribe to be listed on the site's practice locator for public perusal.

Since July 2013, the TAYE campaign has reached 120 million Americans with a message that keeps both optometry and the AOA at the forefront; ads close with the phrase, "Brought to you by the American Optometric Association."

As of June 2014, about 5,400 practices were listed on the website, including the practices of about 2,200 AOA members. Read more about TAYE's success in driving consumers to act, and watch an AOA member talk about his success with the TAYE practice locator and public campaign.

August 18, 2014

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