Join the conversation: America talks diabetes this month

Join the conversation: America talks diabetes this month

Become a part of the diabetes conversation this month as health agencies and providers alike spread an annual message regarding a disease that affects approximately 1 in 12 Americans.

There are numerous ways for providers to capitalize on the open dialogue encouraged by diabetes month.


November is American Diabetes Month®—an official health observance sponsored by the American Diabetes Association® (ADA) dedicated to an increased understanding and awareness of one of the nation's foremost public health concerns, and also promoting wellbeing and a healthy lifestyle.

There are numerous ways for health care providers to capitalize on the open dialogue encouraged by diabetes month, and the AOA has compiled this information specifically for members.

Getting the message out

Come mid-November—at the height of public attention for diabetes month—the AOA and its message of regular, comprehensive eye care will appear in a full-page ad as part of the ADA's major Diabetes Awareness campaign and Take Charge! magazine.

More than 1 million copies of the magazine will be inserted into leading newspapers in the top 10 markets where diabetes prescriptions are written and filled nationwide, in addition to being distributed at offices of doctors who routinely treat patients with diabetes.

With an attention-grabbing headline stating, "Take charge! Preserve your vision with regular eye care," the ad states diabetes' detrimental impact on sight and encourages readers to find a local optometrist at aoa.org.

Be on the lookout for the ad in major U.S. markets around Nov. 14.

Finding the right tools for the job
The prevalence of diabetes is concerning enough, yet even more Americans go about their daily lives unaware that they, too, have diabetes or are at high risk for developing the disease. That makes early detection a critical intervention, and ODs are a valuable asset to any patient's multidisciplinary care team.

While diabetes is top of mind this month, take advantage of the online resources available to members, including:

Click here to read about how a recent recommendation on diabetes care will impact optometry.

Expanding educational opportunities
Providers are encouraged to attend a Healthy People 2020 Spotlight on Health Webinar, sponsored by the Diabetes Advocacy Alliance and the U.S. Department of Health and Human Services Office of Disease Prevention and Health Promotion.

Titled, "Emerging Technologies to Improve Glycemic Control Among Persons with Diabetes," the webinar will highlight free, evidence-based and new technologies designed to promote the health of people with diabetes.

Webinar: Emerging Technologies to Improve Glycemic Control Among Persons with Diabetes
Date: Thursday, Nov. 13
Time: 12-1:30 p.m. EST

Click here to register for this webinar.

November 3, 2014

comments powered by Disqus