Vision and batting

Tips to ensure vision helps—not hinders—the on-field performance of athletes.Read more >

May 28, 2019

How do good doctors compete with bad companies?

Well intentioned as some may be, some new technologies threaten to create barriers and delay timely patient care and disrupt the doctor-patient relationship. Learn how to improve your practice to compete in the future.Read more >

May 23, 2019

Ounce of prevention when facing gallons of trouble

“Average” hurricane season predictions shouldn’t be overlooked—up to four major hurricanes could threaten the U.S. this year. Here’s how coastal doctors of optometry can prepare now.Read more >

May 23, 2019

AOA is ‘always on’ its media game

Optometry’s outsized public awareness, media impact a testament to our message.Read more >

May 22, 2019

Help patients’ summers go swimmingly

The CDC’s Healthy and Safe Swimming Week, May 20-26, reminds Americans how to prevent illness and injury during this summer pastime. Here’s how doctors of optometry can reinforce eye safety. Read more >

May 20, 2019

1-800 Contacts changes online vision test marketing following AOA complaint

Consumers must first acknowledge 1-800 Contacts’ online vision test is not a comprehensive eye exam before using the technology, a change that comes after the AOA voiced health and safety concerns to the Federal Trade Commission (FTC).Read more >

May 16, 2019