How to make the most of the media megaphone

Learn how to leverage local media to promote your practice and profession.Read more >

January 10, 2017

Myopia incidence piques control efforts, initiatives

Nearsightedness could affect half of world’s population by mid-century.Read more >

January 6, 2017

Study links visual impairment to physical and cognitive function declines in elderly

Elderly patients often have undiagnosed, untreated vision impairments that lead to such issues as preventable falls.Read more >

January 5, 2017

Benefits unfamiliarity proves barrier to diabetes care

Low adherence possibly linked to lack of awareness of insurance, importance of careRead more >

January 4, 2017

6 types of photos to share on social media

Sharing photos of your patients and staff is an effective way to market your practice.Read more >

January 3, 2017

Politically savvy

AOA’s 2016 Optometrist of the Year on his insatiable determination to advocate on behalf of optometry.Read more >

January 3, 2017