Your source for fresh news updated daily on topics ranging from clinical eye care to advocacy to practice management tips.

Build your practice and protect the planet

Every day is Earth Day at these optometric practices. Considerations for an environmentally friendly practice.

Intentional leadership

The AOA’s 2023 Young Optometrist of the Year is a leader—and she has been intentional in cultivating those skills. Uncover her philosophy on leadership.

Seeing the eclipse, and the AOA, everywhere

Ahead of this year’s total solar eclipse, the AOA and doctors of optometry jumped in early and often to educate the public about eye safety.

Does your practice do in-house billing? Here’s something to know

Save 10 hours, see 11 more patients each week—that’s how much time doctors say they recapture weekly by delegating nonphysician tasks to well-trained or certified staff.

Advocacy updates

AOA leaders resolute on advocacy priorities in 2024

Officers of the AOA Board of Trustees say they will continue to fight for reimbursement and coverage fairness, laser procedure authority in the Department of Veterans Affairs, practice success resources, full recognition of optometry and more.

Texas vision plan law, now in effect, sees favorable development in federal lawsuit

The state’s first-in-the-nation vision plan reform law has faced a legal challenge since its passage, but a federal judge’s recent motion gives optometry’s advocates an opportunity to respond.

AOA Focus

AOA Focus is the magazine for AOA members. AOA Focus delivers a blend of updates, in-depth analysis and personal stories from doctors of optometry across the country on topics that matter most to the profession. This big-picture view is the perfect complement to the daily updates members get at AOA News.

AOA Focus