Optical’s ‘green’ makeover hits primetime TV

Old-fashioned meets self-styled and nontraditional in a ‘green’ practice renovation that’s literally made for TV.Read more >

July 27, 2015

AOA advocacy helps avert Medicare cuts in trade bill

Cuts would have amounted to nearly $700 million.Read more >

July 24, 2015

Kentucky heralds third party triumph in new law

Potentially creates new standard business modelRead more >

July 23, 2015

OD shares advantages of Think About Your Eyes campaign

Campaign spreads optometry’s message, practices’ visibility to patients.Read more >

July 23, 2015

Be on the lookout: Illegal contact lenses

States make strides against illegal contact lens sales.Read more >

July 22, 2015

Paraoptometric Career Ladder benefits the entire practice

New member benefit will revolutionize how paraoptometrics are hired and trained. Read more >

July 21, 2015