Be a social whiz

Social media is a prime opportunity to efficiently and effectively message the importance of regular, comprehensive eye exams and the optometric services you furnish. Learn the do’s and don’t’s of social media.Read more >

February 25, 2019

AOA task force leads evolution of education for future of optometric practice

The AOA is taking the next steps to ensure the profession’s educators and leaders work together to advance and standardize optometric education opportunities.Read more >

February 21, 2019

Participating in MIPS? What you need to know for 2019

CMS finalized changes to the 2019 MIPS performance year that affect participating doctors of optometry. Here’s what you need to know to avoid a performance penalty.Read more >

February 20, 2019

Clean hands save sight

Poor hand hygiene is among the top risk factors for microbial contamination of contact lenses, emphasizing the importance of enhanced patient education. Read more >

February 19, 2019

5 ways to offer neuro-optometric services in your practice

What does it take to start a winning neuro-optometric practice? Three doctors of optometry call the plays.Read more >

February 18, 2019

California officials crack down on advertising, other violations by nationwide optical chain

The AOA is monitoring the outcome of 21 citations filed against a national chain of optical stores levied in 2018 by the California State Board of Optometry.Read more >

February 14, 2019