Membership in the American Optometric Association (AOA) provides professional and personal benefits to help you grow your practice through planning, business and marketing basics, management, development and staff training, communication and outreach, patient care and more.
This business unit of the AOA has what you need for your practice to thrive and grow. To view a complete list of services, visit www.ExcelOD.com.
Easy-to-use centralized online learning resource where you can access webinars and find Optometry’s Meeting® CE archives. Visit www.aoa.org/eyelearn.
Dedicated to serving you in meeting the eye care needs of the public, the AOA website keeps you up to date on issues that matter to you and the profession. www.aoa.org.
Optometric Staff Training
The AOA Paraoptometric Resource Center offers an extensive selection of courses, study guides, seminars, lectures and periodical resources to build the skills of your staff. Learn more at http://www.aoa.org/stafftraining.
Special-Interest Programs in Contact Lens and Cornea, Sports Vision, Vision Rehabilitation
Stay abreast of clinical and technological advancements through membership in one or all three AOA special interest sections. Each offers resources you can translate into marketing and practice promotional opportunities. Learn more and join at www.aoa.org/sections.
Optometric Clinical Practice Guidelines
Developed and reviewed by a panel of OD experts and specialists, this AOA essential patient care resource combines research with expert clinical opinion to recommend appropriate steps in the diagnosis, management, and treatment of patients with various eye and vision conditions. Learn more at http://www.aoa.org/clinicalcare.
Branded Marketing Materials
Keep your credentials and your practice name up front with stationery, business cards, plaques, name badges and signage. The AOA Marketplace offers printed instructional pamphlets and fact sheets — many with customized branding options, at member discount prices. Order at www.aoa.org/onlinestore.
Social Media Channels
Connect with the AOA on Facebook, Twitter and YouTube.
www.facebook.com/American.Optometric.Association, twitter.com/aoaconnect or twitter.com/aoanews, and www.youtube.com/aoaweb.