Think About Your Eyes

About Think About Your Eyes (TAYE)

The AOA is a partner in the Think About Your Eyes (TAYE) initiative. TAYE is a nationwide, multi-million dollar television, radio, print and Internet advertising campaign specifically designed to educate Americans on the need for better vision health, motivate them to schedule their annual eye exam, and link them to a doctor if they don't already have one. All of the advertising includes the tagline "Brought to you by the American Optometric Association."

Campaign Results

TAYE has had over one million visitors to its website since national advertising started in July, 2013.  The campaign has driven a 7.2 percent increase in total eye exams in 2014 vs 2013.  During 2014, Think About Your Eyes advertising reached 95 percent of Americans between the ages of 25-49 - totaling over 150 million American consumers.  This is the largest public exposure for vision care, the AOA, and the profession of Optometry - ever!

AOA Member Specials

Every AOA member can maximize how this campaign will benefit your practice by signing up for the practice locator, as a premium or basic listing. AOA Members always receive the absolute best price on a listing, as well as the ability to add multiple doctor names at no charge (as long as they too are AOA members)! New graduates receive preferential ascending pricing, similar to their member dues. In addition to preferred pricing, an AOA member logo is added to your listing to help you stand out with searching patients. You will also receive a box of in-office promotional materials after signing up. Find out more about positioning your practice for success at


The AOA's fellow partners in TAYE include The Vision Council, Alcon, All About Vision, Gunnar Optiks, National Vision, Inc. (NVI), SpecialEyes, SPY, Walman Optical, Transitions, Fatheadz, Chemistrie Eyewear, Essilor, Luxottica Group, and Eschenbach.