Consumer Survey

Since 1992, the AOA has periodically conducted Public Image Surveys - now known as "Consumer Surveys." The primary purpose of this study is to identify key aspects of the American public's decision-making process in selecting professional eye care services, and in selecting optometrists in particular. Specifically, the survey has been designed to reveal the following:

Reasons the American public seeks eye examination services from eye care professionals; public preferences for acquiring eye examination services from optometrists versus ophthalmologists; reasons underlying the choice of the specific eye care professionals who conducted respondents' most recent eye examinations.

View the 2012 Consumer Survey Executive Summary

The Print and Downloadable PDF reports are available for purchase through the AOA Marketplace by calling 1-800-262-2210 or by visiting

2012 Report

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