Consumer Survey

Since 1992, the AOA has periodically conducted Public Image Surveys - now known as "Consumer Surveys." The primary purpose of this study is to identify key aspects of the American public's decision-making process in selecting professional eye care services, and in selecting optometrists in particular. Specifically, the survey has been designed to reveal the following:

Reasons the American public seeks eye examination services from eye care professionals; public preferences for acquiring eye examination services from optometrists versus ophthalmologists; reasons underlying the choice of the specific eye care professionals who conducted respondents' most recent eye examinations.

View the 2012 Consumer Survey Executive Summary

The Print and CD reports are available for purchase through the AOA Marketplace by calling 1-800-262-2210. PDF reports are currently unavailable as we transition to our new online store. 

2012 Report

Member Price

Non-Member Price

PDF $10 $100
CD
$35
$125
Print
$50
$150