Hispanic Vision Initiative
Hispanics are the fastest growing segment of the U.S. population. In fact, Hispanic growth is nationwide and estimated to reach 103 million by 2050. With buying power in the tens of millions of dollars, Hispanics present optometrists with an exceptional practice growth opportunity.
To help members better serve their Hispanic patients, the AOA has teamed with Transitions Optical, Inc. in a Hispanic Vision Initiative. A host of outstanding print, audio and Web-based educational tools and resources are now available in English and Spanish.
Hispanic Eye Disease Risk Factors
The Hispanic population presents numerous clinical risk factors, including a predisposition to early onset diabetes, obesity, and a history of:
- Astigmatism
- Hypertension
- Pterigyum
- Cataracts
- Myopia
- Glaucoma
- Macular degeneration
Cultural Characteristics & Differences
It’s imperative to understand and address the unique cultural differences of Hispanics to effectively treatment them. Family and community are the center of the Hispanic culture. Translation: plan to accommodate other family members during patient visits, and hone your multicultural interpersonal skills. You’ll soon become the family eye doctor.
Communication Challenges
Nearly 60 percent of all adult Hispanics are functionally illiterate in the English language and many have difficulty understanding medical diagnoses and treatment recommendations. Offering translation services or employing bilingual staff can help build your patient base. Also, patients want printed Spanish/English educational materials in booklet format, or Web information they can view at their leisure.