According to the 2012 Consumer Survey, the most frequently cited method American consumers used to find their eye care provider in 2012 was recommendations from family, friends, and/or co-workers, with 30% of participants indicating this was how their eye care provider was found. Two relatively recent methods were added to the survey; "internet search" and "social networking" each yielded less than 3% of consumer responses. This information and more can be found in the 2012 Consumer Survey report.
Source: AOA Research & Information Center, 2012 Consumer Survey.
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