Source: http://www.aoa.org/x5076.xml
Attention America
Healthy eyes and clear vision are important for the child learning to read, the adult at work on a computer, and for the senior at risk for an age-related eye condition. Comprehensive eye exams are an important part of the overall healthcare routine&mash;at every stage of life. Exams can detect vision problems that, if caught early, can be treated. Please help us remind people of all ages to make an eye appointment with their optometrist by airing one or more of these public service announcements. As always, the American Optometric Association and its 34,000 members appreciate your consideration and the valuable airtime your station can allocate.
"Attention America" |
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| (WITH APPROPRIATE MUSIC AND SFX THROUGHOUT) | ||
| AVO: | (WITH BOOMING STADIUM PUBLIC ADDRESS ECHO) Attention America! A message from the American Optometric Association. (ECHO ENDS) |
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| TALENT: | (WITH "CHEEKY READ") As of the last census, there now are 292 million Americans. That means 34,000 Optometrists need to examine 584 million eyes! So let's get moving America! See your Optometrist |
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| AVO: | Have a thorough eye exam every two years, more often if you're over 60. | |
| TALENT: | So many eyes, so little time… | |
| English: | MP3 | Windows Media Audio (WMA) |
| Espanol: | MP3 | Windows Media Audio (WMA) |
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"Attention Baby Boomers of America" |
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| (WITH APPROPRIATE MUSIC AND SFX THROUGHOUT) | ||
| AVO: |
(WITH BOOMING STADIUM PUBLIC ADDRESS ECHO) A message from the American Optometric Association. |
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| TALENT: | (NOW WITH A "CHEEKY READ") By now, your little foray into Middle Age has introduced you to presbyopia — a loss of close focus. Annnd, you've probaby run to the drugstore to try on reading glasses — (WITH CYNICISM) by trial and error… (WITH LIGHTHEARTED CHIDING) Don't try to be your own eye doctor; get the reading glasses you really need. See your Optometrist! Orrr, you could learn to live with the headaches, and the poor-fitting glasses, and the nausea, and … (FADE) |
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| English: | MP3 | Windows Media Audio (WMA) |
| Espanol: | MP3 | Windows Media Audio (WMA) |
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"Attention Parents of America" |
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| (WITH APPROPRIATE MUSIC AND SFX THROUGHOUT0 | ||
| AVO: | (WITH BOOMING STADIUM PUBLIC ADDRESS ECHO) Attention Parents! A message from the American Optometric Association. (ECHO ENDS) |
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| TALENT: | (NOW WITH "CHEEKY READ") Parents, do you love your kids? |
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| CROWD: | (EMPHATICALLY AND IN UNISON) Yes! |
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| TALENT: | Would you do anything for them? | |
| CROWD: | HESITANT, NON-COMMITTED MUMBLING | |
| TALENT: | (QUALIFYING) If it were important to their health and well-being…? |
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| CROWD: | (EMPHATICALLY AND IN UNISON) Yes! |
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| TALENT: | Really? | |
| CROWD: | (EMPHATICALLY AND IN UNISON) Yes! |
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| TALENT: | Then make sure to have your child's eyes examined by an Optometrist at least every two years. And why??? |
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| CROWD: | (EMPHATICALLY AND IN UNISON) Because we love our kids! |
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| TALENT: | (WITH WARMTH AND MORE TO SELF) Because you love your kids… |
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| English: | MP3 | Windows Media Audio (WMA) |
| Espanol: | MP3 | Windows Media Audio (WMA) |
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| Live Announcer Spot #1 | ||
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Your sight is a gift too important to leave unchecked. The American Optometric Association has created "The Healthy Eyes Healthy People Checklist" to help you determine if it's time for an eye exam. The test asks a series of yes or no questions regarding symptoms you may experience and your family history. Don't let undetected eye problems compromise your ability to see and enjoy the world around you. For more information, please visit www.aoa.org. |
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| Live Announcer Spot #2 | ||
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Regular eye care should start before the print you read gets blurry. A lifetime of regular eye exams help ensure a lifetime of healthy vision. Children should receive their first exam at age six months, again at age three, before school starts and every 2-3 years thereafter. Adults should have exams every 2-3 years. After age 60, annual exams are encouraged. A message from the American Optometric Association. |
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