< Ophthalmic Council 2008

Marchon Eyewear

Go to www.marchon.com

Marchon Eyewear is a GOLD level sponsor of the American Optometric Association.

Marchon Eyewear

sponsors the following AOA programs:

As of February 2008

Optometry's Meeting™

AOA Education Theater (OfficeMate)
Exhibit Hall Lunch Coupons

Other Programs

Community Health Centers Needs Assessment Study (OfficeMate)
Electronic Health Records Seminar (OfficeMate)
Optometry's Career Center® (Co-sponsor with The Vision Care Institute™, LLC)

More than Meets the Eye

Marchon offers leading eyewear and sunwear collections plus much more…

Marchon recognizes that the independent optometric professional is being confronted by strong competition and is also facing the challenges of managed care. Knowing “that your success is our success,” Marchon stepped up early and continues to support the independent optometric community with strategic solutions.

More Revenue...TKO – Turn Key Optometric Office is a great place to start to build your practice.

TKO combines the power of OfficeMate Software Solutions, the leading practice management software, with EyeDesigns, the industry leader in custom ophthalmic interiors and furniture, and Marchon’s innovative and fashion eyewear and sunwear collections.

If you currently don’t have a dispensary and are not sure if you need one, please visit our MVP site at www.marchon.com immediately and view “What if – I captured more Rx Business?”

If you have a dispensary or are contemplating adding a dispensary, we urge you to consider our TKO program to maximize this great asset. For more information, call our TKO program coordinator at (800) 269-3666, ext. 5004.

More Ideas to Build Your Practice...Educational and marketing materials are available free on Marchon’s MVP Web site. Under our Managed Care icon, we cover five topics and discuss critical topics such as “Should I Join this Vision Care Plan?” This document is designed to help you think through issues surrounding joining a new vision care plan as a provider. It describes issues that many of our accounts have told us are important to them.

We also cover: increased average sales, selling more sunglasses, and gaining new patients.

More Support...Marchon supports our brands with national consumer advertising campaigns for Flexon on TV and our designer collections CK, Calvin Klein, Coach, Fendi, Michael Kors, Nautica, Sean John and Nike in print. Marchon also invests heavily in dynamic point-of-purchase materials for use in your practice.

In addition, Marchon’s MVP site includes free information on how to plan a style show, how to create effective PR and ad campaigns and how to increase your recalls.

Log on to Marchon’s MVP site at www.marchon.com and click on the MVP icon.