Marchon Eyewear

• Go to www.marchon.com

Marchon Eyewear is a GOLD level sponsor of the American Optometric Association.

The best optometric practices in America know a secret about Marchon
www.marchon.com

We bring the team to every practice …

You know Marchon as a supporter and cheerleader. You may know us for bringing the industry innovative and high-tech products, such as Flexon and Airlock. You may know Marchon for our great designer eyewear and sunwear collections: cK, Calvin Klein, Coach, FENDI, Sean John, Karl Lagerfeld, Nautica, Nike and Pucci.

What you may not know is Marchon fields a talented sales team. The sales team at Marchon is absolutely focused on providing the tools and resources that can help optometric practices grow their business.

Working as a team, the Marchon sales people have worked with eye care professionals:

• To bring more patients through the door by marketing their practices to the community.
• To help implement inventory control programs that can help increase product turns and improve cash flow.
• To create dynamic, eye-catching windows and retail environments to sell more fashion and luxury products.
• To develop and implement training programs that help staff to become even more effective and revenue-oriented.
• To develop and implement internal and external marketing programs, increasing effective communications between offices and patients.
• To help grow their sunglass business.
• To make doing business more fun and profitable.

Many of Marchon sales representatives are certified to present American Board of Opticianry courses to staff. The topics for these courses are so important and compelling doctors may even choose to attend. Topics range from "Delivering Quality Patient Care," "Improving your Capture Rate," "Controlling Your Retail Prices" and more.

You may know that you can place orders on Marchon's Most Valued Partners (MVP) Web site 24/7. You may not know this site also has tools to help build your business.

Educational and marketing materials are available free on Marchon's MVP Web site - we ask some thought-provoking questions and give you some powerful answers:

• What if I increased my average sale?
• What if I sold more sunglasses?
• What if I had more new patients?

In addition, Marchon's MVP site includes free information on how to Plan a Style Show, How to Create Effective PR and Ad Campaigns, and how to Increase Your Recalls.

Log on to Marchon's MVP site at www.marchon.com and click on the MVP icon.

The user name is the account number, and the password is the phone number without dashes, just the seven digits.

Marchon is a proud member and sponsor of the AOA. We also believe "Good Vision is Always in Style" and are helping the Vision Council of America reach millions of Americans by promoting its efforts on our Web site and in our co-op advertisements.

When you're ready, we'll bring the team to your practice and that's how you win the game!

For more information, call Marchon 800-645-1300.