< Ophthalmic Council 2008

Transitions Optical

Go to www.transitions.com

Transitions Optical is a SILVER level sponsor of the American Optometric Association.

Transitions Optical

sponsors the following AOA programs:

As of February 2008

Optometry's Meeting™

AOA Education Theater
Online Registration Web Page
Paraoptometric Education Day

Other Programs

Web Site Pages Sponsorship
Hispanic Initiative: Spanish Web Site Translations

Transitions Optical is pleased, as a participant of the AOA Ophthalmic Council, to have an opportunity again this year to update you on the efforts of our organization as we continue to strive to promote healthy sight in every light. Not only is this goal the tagline for our core product, Transitions® lenses, it is reflective of our company mission.

We look to achieve our mission – on one hand – by offering a product solution in the form of Transitions® lenses for everyday wear and the new Activated by Transitions™ product lines for specialty wear.

Transitions lenses change from clear indoors to sunglass-dark outdoors in proportion to the intensity of ultraviolet (UV) light, offering the convenience of automatic UV and glare protection to reduce eye strain and fatigue while helping protect the long-term health of the eye. The new special-purpose lenses marketed as Activated by Transitions change from a tinted state indoors to a darker state outdoors, allowing sunglass wearers to enjoy the benefits of photochromic technology.

To help effectively promote healthy sight, however, Transitions recognizes more must be done than offering a quality product solution. The role of our partners who are on the frontlines delivering vision care is critical, and we are committed to providing them with the education and tools they need to be most successful.

Transitions Partners in Education™ is an integrated and comprehensive program that incorporates a wide range of critical information, tools and ongoing initiatives. Recognizing that kids and Hispanics are at-risk groups who may require tailored approaches to delivering healthy sight solutions, Transitions Optical has recently introduced a number of education resources focused on these populations.

Transitions recognizes that we are not alone in striving to support the cause of healthy sight and eliminating preventable blindness. At the end of 2006, Transitions launched the Transitions® Healthy Sight for Life Fund to encourage people to establish healthy eye habits now to optimize their vision and help preserve it for the future. Through the Fund, Transitions has partnered with Prevent Blindness America to further educate consumers about the importance of UV protection. The fund also offers a number of community grants to support education and service efforts at a local level.

Transitions also remains dedicated to reaching out to consumers, building a recognized brand and priming patients for more meaningful discussions with their eye care professionals. Transitions is committed to continued innovations in photochromic technology, marketing and education that, along with support from the industry, will enable eye care professionals to connect with consumers and engage patients in more meaningful ways.