Driving Patients to Your Practice
Transitions Optical, Inc. is supporting optometrists by driving patients to visit their vision providers through promotions and educational programs that strive to promote healthy sight.
Through the national Read the Green Sweepstakes, Transitions Optical and the AOA are partnering to educate consumers on the link between vision and athletic performance - while ultimately driving them to their AOA doctors for an eye exam and to earn the chance to win exclusive golf-related prizes. Optometrists should remember that each time their patient wins, they will also win prizes, including a free trip to a 2011 Major Championship, a chance to play in the 2011 Transitions Championship Pro-Am or Transitions® SOLFXTM sunwear.
Alongside Transitions Optical's advertising and public relations efforts, AOA doctors can also leverage this promotion in their practice by displaying complimentary promotional materials, available at www.ReadTheGreen.com.
Recognizing the important role that healthy sight plays for overall performance in the workplace and the classroom, Transitions Optical is providing optometrists with community outreach programs and tools that are designed to help make eye health a priority among employers and educational administrators.
Transitions Optical offers a variety of materials - including newsletters and vision videos - through its Healthy Sight Working For You program, which optometrists can use to educate employers and their employees on the ways that vision can impact workplace performance and overall quality of life. By asking local employers to come in and speak to the office or by providing free vision screenings, optometrists can schedule appointments with potential, new patients and raise awareness of the importance of healthy eyesight.
Reaching out to local schools can be both rewarding and an effective way to reach new patients and families. Through the Eye Didn't Know That! program, Transitions Optical provides complimentary lesson plans and informational handouts that optometrists and their staff can share with teachers, and fun activities to hand out to students during visits.
By offering complimentary vision screenings to students or presenting on the importance of eye care to parent and teacher groups, optometrists can help families and educators identify children with potential vision problems.
Transitions Optical also encourages optometrists and their staff to participate in local health fairs and events, by giving free vision screenings or handing out literature with your practice information. Transitions Optical offers a number of materials, free-of-charge, through the Transitions Healthy Sight for Life Fund that practices can distribute during events.
Through the Transitions Online Marketing (TOM) Tool, Transitions provides optometrists with resources to create custom materials designed to remind current patients of upcoming appointment and new promotions.
For more information or to access the programs and resources offered by Transitions Optical, optometrists can visit, www.Transitions.com/PRO.