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#2020EyeExam

Optometry's national mobilization for America's year of the eye exam

In 2020, the American Optometric Association (AOA), affiliate organizations and doctors of optometry are implementing a multi-channel initiative activating the public with optometry's message: Make 2020 the year to schedule an in-person eye exam with an AOA family doctor of optometry!

Here is how we will get the message out:

Activating employers to drive people to get their #2020EyeExam
Enlisting visionary employers across the country to get the message to their employees and families.
Activating Employers
Driving public awareness of doctors of optometry
Engaging with online and offline media 24/7/365 to remind Americans of the important care doctors of optometry deliver and working together with Think About Your Eyes (TAYE) to encourage Americans to take action.
Public Awareness
Launching a new AOA.org
Creating a completely redesigned space to engage with doctors and patients, including a state-of-the-art "Find A Doctor" feature.
Website Redesign
Educating professionals about the important care doctors of optometry deliver
Developing outreach materials for doctors to connect with other professions and highlight the important primary eye health care they deliver every day, ultimately building new, patient-referral driving relationships in their communities.
Public & Professional Education
Closing the gap between state laws and contemporary optometric practice
Through the Future Practice Initiative, working to change laws and regulations at the state level to expand patient access to care to keep the practice and profession of optometry on the leading edge.
Future Practice Iniative
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