Think About Your Eyes Reveals Barriers and Misconceptions about Healthy Vision
Laurel O'Connor, 703.548.2896
Campaign Partners with Airstream and YouTube Family to Emphasize Importance of Annual Eye Exams.
Alexandria, VA - Think About Your Eyes, a national public awareness campaign about the importance of scheduling an annual eye exam with an optometrist, conducted a survey of more than 1,000 U.S. parents of children aged two to 17 and uncovered key misconceptions about the importance of eye health this summer, especially when it comes to travel and caring for vision health. In fact, while 43% of families surveyed say they will take a road trip this summer, the survey also showed that families aren't taking proper care of their vision and eye health before and during their time on the road.
Parents surveyed said they are more than twice as likely to wear UV eye protection whenever they leave the house as compared to their children (33% to 13%), and only 8% of parents and 9% of children wear eye protection when its overcast. What's more, nearly a quarter (22%) of parents surveyed said their child never wears UV eye protection, compared to just 16% for themselves, and as it turns out, sun glare was the most common eye problem encountered by parents when behind-the-wheel. Nearly half (47%) of parents surveyed said their children would spend four or more hours using screens (tablets, smartphones) while traveling to and from their vacation destination and one third of parents said their kids will spend more than 6 hours with screens during the vacation itself.
Since the majority of parents (52%) surveyed agreed that road trips are a great way to see the country and agreed (61%) they allow for more quality family time, Think About Your Eyes is partnering with Airstream, innovative maker of the iconic "Silver Bullet" travel trailer, to highlight the important role vision plays in a life well-lived. Think About Your Eyes and Airstream will send YouTube family The Daily Bumps on an iconic summer road-trip in their Classic Smart Trailer, highlighting the importance of healthy vision in enjoying life's moments and encouraging families to schedule a comprehensive eye exam before school starts.
The Daily Bumps, also known as the Lannings, will travel throughout the western United States in an Airstream trailer, chronicling their trip for their over four million subscribers on YouTube, as well as on Facebook, Instagram and Twitter. They'll stop in Nevada, Utah, and Idaho to see natural beauty, famous attractions, and visit family and friends-all things their vision allows them to appreciate. To kick-off the trip, the entire family received an annual comprehensive eye exam to ensure they were aware of any vision and eye health needs in advance of the trip, and shared their experience with parents online.
"This partnership with Airstream and The Daily Bumps, the first of its kind for Think About Your Eyes, illustrates the wide-reaching nature of our message," said Dr. Rick Weisbarth, chair of the Think About Your Eyes Advisory Board. "By amplifying the need for annual comprehensive eye exams, we're able to further spread the word about the importance of overall vision health, and that regardless of your age or physical heath, it is vital to detect eye problems at their early stages when they are most treatable."
In order to find a doctor near you to schedule an annual comprehensive eye exam, visit ThinkAboutYourEyes.com. To follow along with The Daily Bumps on our summer road trip, follow them on YouTube, Facebook, Instagram and Twitter.
For further information on Airstream and the Classic Smart Trailer please visit airstream.com.
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About Think About Your Eyes:
Think About Your Eyes is a national public awareness initiative in partnership with the American Optometric Association, focused on educating consumers about the importance of vision health and annual comprehensive eye exams. Current partners include 45 state optometric associations and AFOS, Alcon, The Vision Council, All About Vision, GUNNAR Optiks, Jobson Optical Group, National Vision, Inc. (NVI), SpecialEyes, Hilco Vision, Walman Optical, Transitions, Essilor, Luxottica Group, Eschenbach, Johnson & Johnson Vision, First Vision Media Group, Vision Expo, Vispero, and Compliancy Group. For more information, visit thinkaboutyoureyes.com.
Airstream, manufacturer of the iconic "silver bullet" travel trailer, is the longest-tenured recreational vehicle manufacturer in the world. The company's mission, as set forth by founder Wally Byam, is to create well-designed, high-quality products that allow people to follow their dreams and explore the world in home-like comfort.
A steadfast commitment to Byam's credo, "Let's not make changes, let's only make improvements," has made the aluminum Airstream trailer a timeless classic. An unwavering focus on innovation keeps the company at the forefront of technology and customer experience in both the trailer and motorized sectors.
Airstream is based in Jackson Center, Ohio, where a team of skilled craftspeople builds each trailer by hand, adding daily to the brand's reputation for quality and innovation.
For more information, please visit Airstream.com, call 877.596.6111 or mail us at Airstream, Inc., 419 West Pike Street, P.O. Box 629, Jackson Center, Ohio 45334.
Learn more about Airstream, our dealers, and current travel trailer and touring coach models at airstream.com. For the latest news on Airstream, like us on Facebook and follow us on Twitter and Instagram.
Airstream is subsidiary of Elkhart, IN-based Thor Industries (NYSE: THO), the world's largest manufacturer of RVs.
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