rethink eyecare, a new initiative launched by the American Optometric Association, focuses on the benefits of including and integrating eye health and vision care as a core essential benefit in all health plans.
rethinkeyecare.com is a resource platform providing educational materials and information about practical solutions for payers, purchasers, and patients, which deliver value on three primary levels:
1. Improved access to primary eye care services
2. accurate diagnosis and treatment, and
3. enhanced continuity of care
- all leading to better patient outcomes and lower healthcare costs.
A recent study commissioned by the American Optometric Association demonstrates that significantly higher costs result from inappropriate utilization of Emergency Room (ER) facilities and primary care physician (PCP) offices by patients seeking medical treatment for eye problems.
For more information visit www.rethinkeyecare.com