Health and Vision Plan Advocacy

The AOA, affiliates and doctors of optometry across the country are standing up for reimbursement and coverage fairness, supporting optometric practice success and doctors' ability to deliver quality patient care.

The AOA and affiliates are fighting for reimbursement and coverage fairness through:

  • Direct advocacy against the vision plan industry's lobbying group, the National Association of Vision Care Plans.
  • Direct action to resolve doctor complaints with health and vision plans.
  • Direct dialogue with plan CEOs.
  • Advancing state advocacy through legislative and regulatory efforts.
  • Advancing federal advocacy through bipartisan legislation, congressional intervention and regulatory efforts.
  • Building alliances with doctor and patient organizations.
  • Formulating legal strategies and next steps in consultation with anti-trust experts.

If you experience challenges with a health or vision plan, please report this to

Below you'll find more information about the AOA and affiliates' mobilization to secure relief for optometry practices.

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Forum on reimbursement and coverage fairness advocacy produces fresh reports of plan-imposed barriers and support for mobilization for tough new laws, stronger enforcement and close government scrutiny of the vision plan industry.

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Mirroring some of the AOA’s longstanding agitation over vision plans’ abuses, the Sept. 26 lawsuit by Total Vision LLC (and Total Vision, P.C.) alleges unfair competition, monopolization, tying and intentional interference with prospective business relations. Total Vision LLC supports 59 independent practices in California.