Description:

Presbyopia is a major pandemic affecting this country.  The Baby Boomers will start turning 65 in 2011, and the number of older people will increase dramatically during the 2010–2030 period.1  Baby Boomers represent the generation with the greatest buying power in the history of our country and account for a dramatic 40% of total consumer demand – even in a recession.  According to Baby Boomers Magazine, 'Find a way to appeal to us through our desire to stay young, act young, think young and feel young.'2  When it comes to multifocal contact lenses and advanced technology IOLs, patients need to see, they want the freedom from glasses, and they are willing to invest in the technology.  As their optometrist, who has known our patients for many years, we are in the best position to make a recommendation to address their lifestyle needs.

Course Code:

AOA326-PO

Speaker(s):

Walter Whitley, O.D.
wowhitley@gmail.com

Derek Cunningham, O.D.
derek.n.cunningham@gmail.com

Credits:

1

AOA Expiration Date:

3/18/2024

Related News

Constant presence: Alliance builds reputation for patient safety advocacy

Founded five years ago, the Health Care Alliance for Patient Safety (HCAPS) is making good on its mission to advocate for patient safety and protect the fundamental doctor-patient relationship. The alliance’s advocacy will be recognized with the AOA’s Apollo Award during a ceremony at the 2023 Optometry’s Meeting® June 21-24.

What defines the value of care we provide?

Health and vision plans have not adapted and grown with the care we deliver but hold back optometry’s momentum.

How to speak the universal language of care

How to create a bilingual and culturally sensitive practice, why it matters to patients and how it can set you apart from the competition.

;