Educate Your Community
The AOA reaches out to media and community leaders across the country to inform patients of the importance of eye health and vision care provided by AOA doctors of optometry. Here you can find resources you can use to reach out to members of your community and educate them about the primary eye health and vision care doctors of optometry deliver.
Public education and campaign materials
Available for your use are customizable news releases, social media posts, infographics and other campaign resources that cover a number of vision and eye-health-related topics. Not only are these tools useful to educate your patients and the public, but they provide an opportunity for you to market your practice and services to your community.
Also available are PowerPoint presentations that can be used for health events, school meetings and other assemblies.
Questions? Please email Yakesha Cooper, AOA’s associate director of public relations..
For more ways to promote your practice, educate your patients and serve your community through customizable marketing materials, visit the AOA Marketplace.
2021 calendar of eye and vision observances
Promote the importance of regular optometric eye and vision care by participating in some or all of the observances listed. Please note this list is not necessarily exhaustive but provides an abbreviated list of those in alignment with AOA outreach and positions. Observances and campaigns supported by the AOA are noted in GREEN.
Hubble Contacts fined $300,000 in civil penalties for deceptive trade practices in Texas
Doctors of optometry and consumers alert Texas attorney general to concerns about the online contact lens retailer. It was the second settlement in 2022 against Hubble for deceptive trade practices, at the state and federal levels.
HHS issues guidance on audio-only telehealth, HIPAA rules
The clarification addresses common questions about how doctors can provide audio-only telehealth without running afoul of HIPAA requirements.
Help patients see fireworks safely
While fireworks make for a fun Fourth of July celebration, they can cause injuries when not handled safely. Educate patients on how to prevent eye injuries during the season of fireworks.