Educate Your Community
The AOA reaches out to media and community leaders across the country to inform patients of the importance of eye health and vision care provided by AOA doctors of optometry. Here you can find resources you can use to reach out to members of your community and educate them about the primary eye health and vision care doctors of optometry deliver.
Public education and campaign materials
Available for your use are customizable news releases, social media posts, infographics and other campaign resources that cover a number of vision and eye-health related topics. Not only are these tools useful to educate your patients and the public, but they provide an opportunity for you to market your practice and services to your community.
Also available are PowerPoint presentations that can be used for health events, school meetings and other assemblies.
Questions? Please email Susan Thomas.
For more ways to promote your practice, educate your patients and serve your community through customizable marketing materials, visit the AOA Marketplace.
2021 calendar of eye and vision observances
Promote the importance of regular optometric eye and vision care by participating in some or all of the observances listed. Please note this list is not necessarily exhaustive but provides an abbreviated list of those in alignment with AOA outreach and positions. Observances and campaigns supported by the AOA are noted in GREEN.
Handouts, presentations & infographics
New partnership with MyEyeDr. benefits technicians and eye doctors, enhances patient care
MyEyeDr.’s paraoptometric staff will have access to a trove of AOA educational resources through its education and professional development hub, EyeLearn.
How team learning improves doctor, staff coordination
The AOA 2021 Virtual Learning Livecast, Oct. 1-2, offers over a dozen courses specifically geared toward integrated, doctor-paraoptometric education. But registration closes Monday, Sept. 27.
Take five: Contact lenses
New contact lens developments regarding keratoconus from a distinguished practitioner.