Educate Your Community
The AOA reaches out to media and community leaders across the country to inform patients of the importance of eye health and vision care provided by AOA doctors of optometry. Here you can find resources you can use to reach out to members of your community and educate them about the primary eye health and vision care doctors of optometry deliver.
Public education and campaign materials
Available for your use are customizable news releases, social media posts, infographics and other campaign resources that cover a number of vision and eye-health-related topics. Not only are these tools useful to educate your patients and the public, but they provide an opportunity for you to market your practice and services to your community.
Also available are PowerPoint presentations that can be used for health events, school meetings and other assemblies.
Questions? Please email Yakesha Cooper, AOA’s associate director of public relations..
For more ways to promote your practice, educate your patients and serve your community through customizable marketing materials, visit the AOA Marketplace.
2021 calendar of eye and vision observances
Promote the importance of regular optometric eye and vision care by participating in some or all of the observances listed. Please note this list is not necessarily exhaustive but provides an abbreviated list of those in alignment with AOA outreach and positions. Observances and campaigns supported by the AOA are noted in GREEN.
How to avert an eye care crisis
A noted author and lecturer is sounding the alarm over the growing gap between the demand for eye care services and the declining number of ophthalmologists.
What happened to the FTC’s noncompete ban?
The federal rule would have prevented noncompete arrangements, common in physician employment agreements. But rule enforcement is on hold while courts review.
3 reasons to read AOA’s newest clinical practice guideline
WATCH the chair of the AOA’s Evidence-based Optometry Committee offer recommendations and clinical notes from Care of the Patient with Primary Open-Angle Glaucoma, First Edition.