Educate Your Community
The AOA reaches out to media and community leaders across the country to inform patients of the importance of eye health and vision care provided by AOA doctors of optometry. Here you can find resources you can use to reach out to members of your community and educate them about the primary eye health and vision care doctors of optometry deliver.
Public education and campaign materials
Available for your use are customizable news releases, social media posts, infographics and other campaign resources that cover a number of vision and eye-health-related topics. Not only are these tools useful to educate your patients and the public, but they provide an opportunity for you to market your practice and services to your community.
Also available are PowerPoint presentations that can be used for health events, school meetings and other assemblies.
Questions? Please email Yakesha Cooper, AOA’s associate director of public relations..
For more ways to promote your practice, educate your patients and serve your community through customizable marketing materials, visit the AOA Marketplace.
2021 calendar of eye and vision observances
Promote the importance of regular optometric eye and vision care by participating in some or all of the observances listed. Please note this list is not necessarily exhaustive but provides an abbreviated list of those in alignment with AOA outreach and positions. Observances and campaigns supported by the AOA are noted in GREEN.
New noteworthy optometry codes
Changes in coding and reimbursements worth knowing. Meanwhile, with the clock winding down on 2024, the AOA continues to press for Congress to act on reforms that would give doctors of optometry an annual, permanent inflationary Medicare payment tied to the Medicare Economic Index.
Setting the tone for Optometry’s Meeting® in Music City
🔊 Hear why colleagues say the annual AOA and AOSA member meeting is the place to be this June 19-22, 2024, and learn how you can get priority access to registration before everyone else this January.
3 events in 2023 that show why giving to InfantSEE® is vital
Check out how InfantSEE® used donations in 2023 and consider making an end-of-year gift to support the program in 2024 and beyond.