Educate Your Community
The AOA reaches out to media outlets across the country to inform consumers of the importance of eye health and vision care provided by doctors of optometry. You can do the same in your local community by utilizing the customizable resources on this page.
For more ways to promote your practice, educate your patients and serve your community through customizable marketing materials, visit the AOA Marketplace.
2022 calendar of eye and vision observances
Promote the importance of regular optometric eye and vision care by participating in some or all of the observances listed. Please note, this list is not necessarily exhaustive but provides an abbreviated list of those in alignment with AOA outreach and positions. Observances and campaigns supported by the AOA are noted in PURPLE.
Monthly social media calendar
Use the monthly social media calendar to easily plan and schedule content in advance. Every month, the AOA will update the calendar to include social posts, images and customizable content that coincides with AOA’s own activities. We ask all partners to organically post on their social channels each month.
Public education and campaign materials
Available for your use are customizable news releases, social media posts, infographics and other campaign resources that cover a number of vision and eye-health-related topics. Not only are these tools useful to educate your patients and the public, but they provide an opportunity for you to market your practice and services to your community.
Also available are PowerPoint presentations that can be used for health events, school meetings and other assemblies.
Questions? Please email Yakesha Cooper, AOA’s associate director of public relations.
Hubble Contacts fined $300,000 in civil penalties for deceptive trade practices in Texas
Doctors of optometry and consumers alert Texas attorney general to concerns about the online contact lens retailer. It was the second settlement in 2022 against Hubble for deceptive trade practices, at the state and federal levels.
HHS issues guidance on audio-only telehealth, HIPAA rules
The clarification addresses common questions about how doctors can provide audio-only telehealth without running afoul of HIPAA requirements.
Help patients see fireworks safely
While fireworks make for a fun Fourth of July celebration, they can cause injuries when not handled safely. Educate patients on how to prevent eye injuries during the season of fireworks.