Educate Your Community
The AOA reaches out to media outlets across the country to inform consumers of the importance of eye health and vision care provided by doctors of optometry. You can do the same in your local community by utilizing the customizable resources on this page.
For more ways to promote your practice, educate your patients and serve your community through customizable marketing materials, visit the AOA Marketplace.
2023 calendar of eye and vision observances
Promote the importance of regular optometric eye and vision care by participating in some or all of the observances listed. Please note, this list is not necessarily exhaustive but provides an abbreviated list of those in alignment with AOA outreach and positions.
Monthly social media calendar
Use the monthly social media calendar to easily plan and schedule content in advance. Every month, the AOA will update the calendar to include social posts, images and customizable content that coincides with AOA’s own activities. We ask all partners to organically post on their social channels each month.
Public education and campaign materials
Available for your use are customizable news releases, social media posts, infographics and other campaign resources that cover a number of vision and eye-health-related topics. Not only are these tools useful to educate your patients and the public, but they provide an opportunity for you to market your practice and services to your community.
Also available are PowerPoint presentations that can be used for health events, school meetings and other assemblies.
Questions? Please email Yakesha Cooper, AOA’s associate director of public relations.
Doctors of optometry challenge reasoning behind proposed Eyeglass Rule changes at FTC workshop
The recent workshop heard testimony from various stakeholders on the potential impact that proposed changes to the Eyeglass Rule might have on consumer choice and the burden on the practices of doctors of optometry and ophthalmology, which are already understaffed and saddled with other federal regulation. The Federal Trade Commission will use the feedback to determine whether to go forward with its recommendations.
Common coding Qs answered
These are the coding questions your colleagues are asking—and the answers from the AOA’s experts could help you.
The heat is on: Ensure patients’ protective eyewear is, too
Some doctors of optometry may see an increase in patients seeking care during the summer months, whether they’re playing sports or battling dry air conditions. Be prepared to share your expertise.