Educate Your Community
The AOA reaches out to media outlets across the country to inform consumers of the importance of eye health and vision care provided by optometrists. You can do the same in your local community by utilizing the customizable resources on this page.
Public education and campaign materials
Available for your use are customizable news releases, social media posts, infographics and other campaign resources that cover a number of vision and eye-health related topics. Not only are these tools useful to educate your patients and the public, but they provide an opportunity for you to market your practice and services to your community.
Also available are PowerPoint presentations that can be used for health events, school meetings and other assemblies.
Questions? Please email Susan Thomas.
Handouts, presentations & infographics
Children's Vision
- Children’s Eye Health Activity Sheet
- Children's Screen Time Social Media Video
- Children’s Vision (Overview)
- Children’s Vision State Legislation / Advocacy Resources (Children's Vision Advocacy Toolkit)
- Key Components for Comprehensive Eye & Vision Examination in School-Age Children Vision Exam Fact Sheet
- AOA Pediatric Guidelines 6-Page Summary
- AOA Pediatric Guidelines For Health Care Providers
- Scout Vision Patch Awareness Program
- Sports and Performance Vision Toolkit
Contact Lenses
Diabetes
Digital Eye Strain
General Eye Health and Vision
Glaucoma
Smoking and Eyes
- Fact Sheet
- Press Release
- Social Media Posts
- Content Messaging Resources
- Great American Smokeout Materials
Strokes
For more ways to promote your practice, educate your patients and serve your community through customizable marketing materials, visit the AOA Marketplace.
2021 calendar of eye and vision observances
Promote the importance of regular optometric eye and vision care by participating in some or all of the observances listed. Please note this list is not necessarily exhaustive but provides an abbreviated list of those in alignment with AOA outreach and positions. Observances and campaigns supported by the AOA are noted in GREEN.
U.S. House pens Medicare vision benefit language, but funding woes threaten derailment
Congress’ Sept. 15 deadline for bill language passes with lawmakers backing key guardrails that AOA’s advocates say must be in place for a workable benefit. Yet, price tag developments may forestall efforts.
Pandemic savings strategies
COVID-19 has taught us that planning ahead may be more critical now than ever. During periods of uncertainty, it’s important to keep a long-term perspective.
Building relationships
Not sure how to begin your journey as an advocate for optometry? According to an AOA Distinguished Service Award winner, the key is developing relationships with legislators and their staffs. Plus, more tips on advocating successfully.