Educate Your Community
The AOA reaches out to media outlets across the country to inform consumers of the importance of eye health and vision care provided by optometrists. You can do the same in your local community by utilizing the customizable resources on this page.
Public education and campaign materials
Available for your use are customizable news releases, social media posts, infographics and other campaign resources that cover a number of vision and eye-health related topics. Not only are these tools useful to educate your patients and the public, but they provide an opportunity for you to market your practice and services to your community.
Also available are PowerPoint presentations that can be used for health events, school meetings and other assemblies.
Questions? Please email Susan Thomas.
Handouts, presentations & infographics
Children's Vision
- Children’s Eye Health Activity Sheet
- Children's Screen Time Social Media Video
- Children’s Vision (Overview)
- Children’s Vision State Legislation / Advocacy Resources (Children's Vision Advocacy Toolkit)
- Key Components for Comprehensive Eye & Vision Examination in School-Age Children Vision Exam Fact Sheet
- AOA Pediatric Guidelines 6-Page Summary
- AOA Pediatric Guidelines For Health Care Providers
- Scout Vision Patch Awareness Program
- Sports and Performance Vision Toolkit
Contact Lenses
Diabetes
Digital Eye Strain
General Eye Health and Vision
Glaucoma
Smoking and Eyes
- Fact Sheet
- Press Release
- Social Media Posts
- Content Messaging Resources
- Great American Smokeout Materials
Strokes
For more ways to promote your practice, educate your patients and serve your community through customizable marketing materials, visit the AOA Marketplace.
2021 calendar of eye and vision observances
Promote the importance of regular optometric eye and vision care by participating in some or all of the observances listed. Please note this list is not necessarily exhaustive but provides an abbreviated list of those in alignment with AOA outreach and positions. Observances and campaigns supported by the AOA are noted in GREEN.
AOA faults ophthalmology journal analysis of optometrist, ophthalmologist MIPS scores
The journal’s comparative review of 2017 MIPS scores contains numerous caveats that disqualify it from asserting any connection between MIPS performance and physician quality.
New must-have resource by AOA for MIPS providers
The AOA has just released its new 2021 MIPS Guidebook to help doctors protect their Medicare reimbursement and even earn bonuses for reporting.
Optometry’s Meeting® prioritizes impactful, contemporary education
Education with a vision—that’s what Optometry’s Meeting® offers with a modernized curriculum of progressive CE and professional development.