Educate Your Community

AOA Marketplace

For more ways to promote your practice, educate your patients and serve your community through customizable marketing materials, visit the AOA Marketplace.

2020 calendar of eye and vision observances

Promote the importance of regular optometric eye and vision care by participating in some or all of the observances listed. Please note this list is not necessarily exhaustive but provides an abbreviated list of those in alignment with AOA outreach and positions. Observances and campaigns supported by the AOA are noted in GREEN.

Handouts, presentations & infographics

Description	Format
Understanding the Difference Between Vision Screenings and Vision Examinations	Handout
Healthy Vision for Life	PowerPoint
Children's Vision	PowerPoint
Digital Eye Strain: Steps You Can Take for Good Eye and Vision Health	PowerPoint
Decorative Contact Lenses	PDF Infographic
Diabetes	PowerPoint
Diabetes and Your Eyes	PDF Infographic
Glaucoma: Knowing the Facts Can Save Your Sight	PowerPoint
Strokes and Your Vision	PDF Infographic
Optometry Career PowerPoint Presentation (courtesy of the Association of Schools of Optometry; geared toward young adults)	PowerPoint

2019 back-to-school resources

The AOA is educating parents about how comprehensive eye exams go beyond vision screenings commonly offered at school or a pediatrician's office, which fail to catch a wide variety of conditions. Access electronic content resources, shareable content and a back to school checklist infographic for your practice website, social media channels or patient newsletters.

Download a customizable press release  for your local media outlets and a reproducible fact sheet for parents about the differences between a vision screening and vision exam.

Smoking, vaping and your eyes materials

Smoking, as well as 'vaping' (also referred to as e-cigs), can be harmful to your eyes, in particular for contact lens wearers. Download this helpful fact sheet for your patients.

In addition, this customizable press release can be sent to your local media, and social media posts can be personalized for your practice's social media channels, such as Facebook. Use these content messaging resources, including an infographic, to educate your patients on the dangers of smoking and vaping.

The annual Great American Smokeout, observed on the third Thursday of each November, offers an opportunity to use these materials to generate awareness of smoking cessation.

Scout Vision Awareness Patch toolkit

A vision awareness patch program has been created to help members start an awareness program to reach out to the thousands of scouts in their community.