Public education and campaign materials
Available for your use are customizable news releases, social media posts, infographics and other campaign resources that cover a number of vision and eye-health related topics. Not only are these tools useful to educate your patients and the public, but they provide an opportunity for you to market your practice and services to your community.
Also available are PowerPoint presentations that can be used for health events, school meetings and other assemblies.
Questions? Please email Susan Thomas.
For more ways to promote your practice, educate your patients and serve your community through customizable marketing materials, visit the AOA Marketplace.
2020 calendar of eye and vision observances
Promote the importance of regular optometric eye and vision care by participating in some or all of the observances listed. Please note this list is not necessarily exhaustive but provides an abbreviated list of those in alignment with AOA outreach and positions. Observances and campaigns supported by the AOA are noted in GREEN.
Handouts, presentations & infographics
2019 back-to-school resources
The AOA is educating parents about how comprehensive eye exams go beyond vision screenings commonly offered at school or a pediatrician's office, which fail to catch a wide variety of conditions. Access electronic content resources
, shareable content
and a back to school checklist infographic
for your practice website, social media channels or patient newsletters.
Download a customizable press release
for your local media outlets and a reproducible fact sheet
for parents about the differences between a vision screening and vision exam.
Smoking, vaping and your eyes materials
Smoking, as well as 'vaping' (also referred to as e-cigs), can be harmful to your eyes, in particular for contact lens wearers. Download this helpful fact sheet
for your patients.
In addition, this customizable press release
can be sent to your local media, and social media posts
can be personalized for your practice's social media channels, such as Facebook. Use these content messaging resources
, including an infographic, to educate your patients on the dangers of smoking and vaping.
The annual Great American Smokeout
, observed on the third Thursday of each November, offers an opportunity to use these materials to generate awareness of smoking cessation.
Scout Vision Awareness Patch toolkit
A vision awareness patch program has been created to help members start an awareness program to reach out to the thousands of scouts in their community.