Educate Your Community
The AOA reaches out to media outlets across the country to inform consumers of the importance of eye health and vision care provided by optometrists. You can do the same in your local community by utilizing the customizable resources on this page.
Public education and campaign materials
Available for your use are customizable news releases, social media posts, infographics and other campaign resources that cover a number of vision and eye-health-related topics. Not only are these tools useful to educate your patients and the public, but they provide an opportunity for you to market your practice and services to your community.
Also available are PowerPoint presentations that can be used for health events, school meetings and other assemblies.
Questions? Please email Yakesha Cooper, AOA’s associate director of public relations.
Handouts, presentations & infographics
Children's Vision
- Children’s Eye Health Activity Sheet
- Children's Screen Time Social Media Video
- Children’s Vision (Overview)
- Children’s Vision State Legislation / Advocacy Resources (Children's Vision Advocacy Toolkit)
- Key Components for Comprehensive Eye & Vision Examination in School-Age Children Vision Exam Fact Sheet
- AOA Pediatric Guidelines 6-Page Summary
- AOA Pediatric Guidelines For Health Care Providers
- Scout Vision Patch Awareness Program
- Sports and Performance Vision Toolkit
Contact Lenses
Diabetes
Digital Eyestrain
General Eye Health and Vision
Glaucoma
Smoking and Eyes
- Fact Sheet
- Press Release
- Social Media Posts
- Content Messaging Resources
- Great American Smokeout Materials
Strokes
For more ways to promote your practice, educate your patients and serve your community through customizable marketing materials, visit the AOA Marketplace.
2021 calendar of eye and vision observances
Promote the importance of regular optometric eye and vision care by participating in some or all of the observances listed. Please note this list is not necessarily exhaustive but provides an abbreviated list of those in alignment with AOA outreach and positions. Observances and campaigns supported by the AOA are noted in GREEN.
‘The eyes, the window of the soul’ and a light on our cognitive health?
The 15th century polymath Leonardo da Vinci quipped, “the eyes, the window of the soul.” He couldn’t know the half of it. Only now, with 21st century technology, are researchers unlocking the secrets of the retina—and the brain. The search for retinal biomarkers of neurocognitive disorders is returning results, and optometry may hold a piece of the puzzle.
Congress’ Medicare vision efforts fizzle, 10% pay cuts still loom
A Medicare vision benefit expansion was cut from the Build Back Better Act, but now advocates shift focus to avoiding nearly 10% cuts to Medicare reimbursement on Jan. 1, 2022.
By the book: How to obtain hospital privileges
Adding optometry to the list of hospital outpatient services and inpatient consults not only realizes the high level of contemporary, optometric medical eye care doctors of optometry provide, but also leverages’ communities primary eye care providers in a way that is mutually beneficial for patients, hospitals and doctors.