Educate Your Community
The AOA reaches out to media outlets across the country to inform consumers of the importance of eye health and vision care provided by doctors of optometry. You can do the same in your local community by utilizing the customizable resources on this page.
For more ways to promote your practice, educate your patients and serve your community through customizable marketing materials, visit the AOA Marketplace.
2023 calendar of eye and vision observances
Promote the importance of regular optometric eye and vision care by participating in some or all of the observances listed. Please note, this list is not necessarily exhaustive but provides an abbreviated list of those in alignment with AOA outreach and positions.
Monthly social media calendar
Use the monthly social media calendar to easily plan and schedule content in advance. Every month, the AOA will update the calendar to include social posts, images and customizable content that coincides with AOA’s own activities. We ask all partners to organically post on their social channels each month.
Public education and campaign materials
Available for your use are customizable news releases, social media posts, infographics and other campaign resources that cover a number of vision and eye-health-related topics. Not only are these tools useful to educate your patients and the public, but they provide an opportunity for you to market your practice and services to your community.
Also available are PowerPoint presentations that can be used for health events, school meetings and other assemblies.
Questions? Please email Yakesha Cooper, AOA’s associate director of public relations.
AOA leader: ‘No stone unturned on behalf of our members’
AOA Immediate Past President Robert C. Layman, O.D., discusses the biggest challenge he faced during his presidency: fighting the devaluation of care by vision plans. Learn how the AOA is prioritizing the issue and how members can engage.
DEA’s new opioid training mandate: What you need to know
Doctors of optometry applying for a DEA license after June 27, 2023, must attest to a new eight-hour education and training requirement for substance abuse identification and treatment. Consult the AOA’s FAQ about these new licensing requirements.
Optometry’s Meeting® announces keynote speaker, special events for Washington, D.C.
Early-bird registration is available through Friday, March 31, so lock-in your low, AOA-member rate for four days of industry-leading education, networking, practice solutions and entertainment in the nation’s capital.