Educate Your Community
The AOA reaches out to media outlets across the country to inform consumers of the importance of eye health and vision care provided by optometrists. You can do the same in your local community by utilizing the customizable resources on this page.
Public education and campaign materials
Available for your use are customizable news releases, social media posts, infographics and other campaign resources that cover a number of vision and eye-health related topics. Not only are these tools useful to educate your patients and the public, but they provide an opportunity for you to market your practice and services to your community.
Also available are PowerPoint presentations that can be used for health events, school meetings and other assemblies.
Questions? Please email Susan Thomas.
Handouts, presentations & infographics
Children's Vision
- Children’s Eye Health Activity Sheet
- Children's Screen Time Social Media Video
- Children’s Vision (Overview)
- Children’s Vision State Legislation / Advocacy Resources (Children's Vision Advocacy Toolkit)
- Key Components for Comprehensive Eye & Vision Examination in School-Age Children Vision Exam Fact Sheet
- AOA Pediatric Guidelines 6-Page Summary
- AOA Pediatric Guidelines For Health Care Providers
- Scout Vision Patch Awareness Program
- Sports and Performance Vision Toolkit
Contact Lenses
Diabetes
Digital Eye Strain
General Eye Health and Vision
Glaucoma
Smoking and Eyes
- Fact Sheet
- Press Release
- Social Media Posts
- Content Messaging Resources
- Great American Smokeout Materials
Strokes
For more ways to promote your practice, educate your patients and serve your community through customizable marketing materials, visit the AOA Marketplace.
2021 calendar of eye and vision observances
Promote the importance of regular optometric eye and vision care by participating in some or all of the observances listed. Please note this list is not necessarily exhaustive but provides an abbreviated list of those in alignment with AOA outreach and positions. Observances and campaigns supported by the AOA are noted in GREEN.
Medicare expansion momentum grows in Congress as AOA mobilizes doctors, students
The AOA is hosting a profession-wide videoconference, Thursday, July 29, to discuss rapidly developing legislation to expand Medicare benefits and is seeking members’ input to inform advocacy.
Carrying the torch: AOA campaign message reaches billions
With the competitions officially underway July 23, the AOA is capitalizing on its partnership with surfer Caroline Marks and USA Surfing to raise awareness about the essentialness of regular, comprehensive eye care and vision health. Doctors of optometry can get involved with the See and Be Seen campaign.
Congress urges administration to fully implement provider nondiscrimination law
Regulators have taken a “hands-off” approach to this key ACA provision for a decade, but now members of Congress encourage full implementation of the law as originally intended.