- What is a Paraoptometric
- Children's Vision
- Conjunctivitis
- Contact Lenses
- Decorative Contact Lenses
- Diabetes
- Digital Eyestrain
- Driving
- Eye Deserve More
- General Eye Health and Vision
- Glaucoma
- Low Vision
- Online Vision Tests
- Optometry Careers
- Pregnancy and Vision
- Save Your Vision Month
- Smoking and Eyes
- Solar Eclipse
- Sports
- Strokes
- UV Protection
Educate Your Community
The AOA reaches out to media outlets across the country to inform consumers of the importance of eye health and vision care provided by doctors of optometry. You can do the same in your local community by utilizing the customizable resources on this page.
For more ways to promote your practice, educate your patients and serve your community through customizable marketing materials, visit the AOA Marketplace.
2025 Calendar of Eye and Vision Observances
Promote the importance of regular optometric eye and vision care by participating in some or all of the observances listed. Please note, this list is not necessarily exhaustive but provides an abbreviated list of those in alignment with AOA outreach and positions.
Monthly social media calendar
Use the monthly social media calendar to easily plan and schedule content in advance. Every month, the AOA will update the calendar to include social posts, images and customizable content that coincides with AOA’s own activities. We ask all partners to organically post on their social channels each month.
Public education and campaign materials
Available for your use are customizable news releases, social media posts, infographics and other campaign resources that cover a number of vision and eye-health-related topics. Not only are these tools useful to educate your patients and the public, but they provide an opportunity for you to market your practice and services to your community.
Also available are PowerPoint presentations that can be used for health events, school meetings and other assemblies.
Questions? Please email Yakesha Cooper, AOA’s associate director of public relations.
In rural America, opportunity for optometry amid shortfall of ophthalmologists
Patient access to eye care and care itself in rural America is jeopardized by the shortage of ophthalmologists, a new study suggests. AOA President Steven T. Reed, O.D., says optometry can help close the gap between the shrinking supply of ophthalmologists and the demand for care. By comparison, more than 99% of Americans live in counties with a doctor of optometry.
Destination: Scope expansion
The AOA deploys multifaceted support for state affiliates in their high-stakes fights to secure optometric scope expansion through strategic guidance, administrative and operational resources, and the Future Practice Initiative, established in 2018. The bold direction is yielding remarkable results—scope expansion and the future of optometry are reaching historic heights.
Opportunities in Optometry Grants deliver fresh perspectives and enthusiasm
New grant recipients are already embracing optometry and searching for new ways to elevate eye health across America.