Practice Overview

The Eye Center | Southern College of Optometry

1245 Madison Ave
Memphis, TN 38104
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This is a teaching and patient care clinic associated with an ACOE Accredited College of Optometry

Special Emphasis

  • Cornea/Dry Eye Management
  • Glaucoma
  • Low Vision and Rehabilitative Vision
  • Primary Care/General Optometry
About Dr Cynthia Heard

Doctor of Optometry from The Ohio State University College of Optometry - 1992 Residency Certificate in Low Vision and Geriatric Vision from UABSO-Birmingham VAMC - 1993 Clinical Faculty: TOSUCO - 1993-2007; SCO - 2007-Present I manage patients for Primary Eye Care, Eye disease (Glaucoma, dry eye, diabetic retinopathy), and Low Vision (Magnifiers, Telescopes, Non-optical aids, Smartphone Apps, Computer modifications, Adaptive Technology)


The Ohio State University College of Optometry


  • American Optometric Association
  • Tennessee Association of Optometric Physicians