Join Eye Deserve More
Healthy vision cannot be taken for granted. The AOA’s Eye Deserve More campaign brings this important health reality to every American—that everyone deserves comprehensive eye care from an AOA doctor as a part of their overall health and well-being. We are activating the public to take control of their own eye care and spread the word about its importance to others.
More than 227 million Americans play video games 1, and with gaming and screen time on the rise, so are the long-term risks to eye health.
Patients deserve more information about their health and deeper connections with their health providers. Doctors deserve more opportunities to provide patients with the comprehensive care they deserve and empower healthy lifestyle choices.
Eye Deserve More 3.0 will build on our success in reaching the millions of Americans experiencing the effects of screen time but aren’t working with an AOA doctor to improve their overall health. Showing patients first-hand how gaming and eye health go together with the release of the first-ever eye-healthy mobile game, Blink Land!
Patients can level up their eye health outside of the exam room with mini games and test their knowledge with eye-related trivia. But it doesn’t stop there, Blink Land encourages players to visit our doctor locator to schedule an in-person exam with an AOA doctor.
Stay tuned for more information on how AOA is leveling up in 2023.
Want to get involved? Get in touch!
- 2023 Eye Deserve More Toolkit: Use this toolkit to bring the Eye Deserve More campaign to life in your state. Within this kit, you will find a number of customizable, creative materials including newsletter content, template press release, social media posts and more!
- Monthly Social Media Calendar: Use the monthly social media calendar to easily plan and schedule content in advance. Every month, the AOA will update the calendar to include social posts, images and customizable content that coincides with AOA’s own activities. We ask all partners to organically post on their social channels each month.
- Patient recruitment guidelines: As part of the AOA’s Eye Deserve More campaign, we are looking for doctors and patients who would be interested in sharing their stories. Your how-to guide to collecting patient testimonials.
Read the stories that have already been shared.
Share your story in the form below or submit it via email to Yakesha Cooper, AOA’s public relations manager, at firstname.lastname@example.org.
AOA and AFOS: ‘Cut through the noise’ and empower licensed doctors of optometry to provide greater access to care to veterans
Eye care is the third-most requested health service by veterans at the VA—and doctors of optometry provide the majority of that care. Yet, as the Department of Veterans Affairs (VA) considers new national standards of practice for more than 50 health professions at its facilities, optometrists are making a winning case for expanding their role at an understaffed VA and are galvanizing against baseless attacks from organized medicine, ophthalmology and a few unbending legislators.
September is Paraoptometric Appreciation Month, celebrating optometric practice staff around the country. Two paraoptometric professionals who provide eye care as active-duty veterans in the United States Armed Forces share their stories.