Join Eye Deserve More
The AOA’s Eye Deserve More campaign is activating the public to take control of their own eye care and spread the word about its importance to others. Everyone deserves comprehensive eye care from an AOA doctor as a part of their overall health and well-being.
Patients deserve more information about their health and deeper connections with their health providers. Doctors deserve more opportunities to provide patients with the comprehensive care they deserve and empower healthy lifestyle choices.
In 2024, Eye Deserve More will build on our success educating millions of Americans experiencing the effects of screen time but aren’t working with an AOA doctor to improve their overall health.
Workplace Wellness
Partnering with Deloitte Access Economics, we’ll launch a largest-of-its-kind research report quantifying what the true costs of unmanaged screentime are – and what Americans can do about it to prevent further damage.
Total Solar Eclipse
Leveraging moments-in-time to educate patients of the importance of eye care, the AOA will release “safe viewing” resources for the total solar eclipse leading up to and on April 8, 2024.
Blink Land
Patients can level up their eye health outside of the exam room with mini games and test their knowledge with eye-related trivia. But it doesn’t stop there, Blink Land encourages players to visit our doctor locator to schedule an in-person exam with an AOA doctor.
Download Blink Land on Apple App Store and Google Play Store.
Want to get involved? Get in touch!
Campaign resources
- 2023 Eye Deserve More Toolkit: Use this toolkit to bring the Eye Deserve More campaign to life in your state. Within this kit, you will find a number of customizable, creative materials including newsletter content, template press release, social media posts and more!
- Monthly Social Media Calendar: Use the monthly social media calendar to easily plan and schedule content in advance. Every month, the AOA will update the calendar to include social posts, images and customizable content that coincides with AOA’s own activities. We ask all partners to organically post on their social channels each month.
- Patient recruitment guidelines: As part of the AOA’s Eye Deserve More campaign, we are looking for doctors and patients who would be interested in sharing their stories. Your how-to guide to collecting patient testimonials.
Read the stories that have already been shared.
Share your story in the form below or submit it via email to Yakesha Cooper, AOA’s public relations manager, at ycooper@aoa.org.
New noteworthy optometry codes
Changes in coding and reimbursements worth knowing. Meanwhile, with the clock winding down on 2024, the AOA continues to press for Congress to act on reforms that would give doctors of optometry an annual, permanent inflationary Medicare payment tied to the Medicare Economic Index.
Setting the tone for Optometry’s Meeting® in Music City
🔊 Hear why colleagues say the annual AOA and AOSA member meeting is the place to be this June 19-22, 2024, and learn how you can get priority access to registration before everyone else this January.
3 events in 2023 that show why giving to InfantSEE® is vital
Check out how InfantSEE® used donations in 2023 and consider making an end-of-year gift to support the program in 2024 and beyond.