See and Be Seen
Healthy vision shouldn’t be left to an algorithm or chance, and the AOA is taking a stand that every American deserves in-person comprehensive eye care from a doctor of optometry as a part of their eye and overall health and well-being.
The AOA is thrilled to introduce a new platform for 2021 and onward, See and Be Seen, that highlights the power of doctors of optometry to be true partners with patients in caring for their overall health and well-being.
Under this platform, AOA is kicking off with the message Eye Deserve More, to get the public to see the value of taking care of their eye health with an AOA doctor by building the public’s affinity for doctors of optometry. The year-long, consumer-focused effort is in partnership with USA Surfing and Olympic-bound professional surfer, Caroline Marks.
As the youngest surfer to qualify for the women’s Championship Tour, Caroline Marks’ eye care is a top priority for her. Before months of competitions leading up to Tokyo, Caroline made a trip to see her AOA doctor, Randy Griffin, O.D., in San Clemente, California. For her, seeing her optometrist annually gives her peace of mind and both Caroline and Dr. Griffin are helping AOA elevate the conversation about the importance of regular eye health and vision care.
Resources to get started
The campaign officially launches to the public on April 6, 2021. To help amplify our efforts, AOA is providing a suite of customizable materials and resources for both affiliates and members to utilize. Additional communications materials will be added quarterly to ensure you have content to share over the course of the year.
- Back-to-School Social Media Calendar: AOA wants parents to take action and see the value of taking their children (and themselves) for an in-person comprehensive eye exam ahead of the new school year. AOA is creating impactful content to elevate doctors of optometry in helping families take their first step towards healthier eyes and lives. Use AOA’s Social Media Calendar to share information and resources on your channels!
- Eye Deserve More Campaign Toolkit: Use this toolkit to bring to life the Eye Deserve More campaign in your state. Within this kit, you will find a number of customizable, creative materials to add to your 2021 public relations and communications efforts, including newsletter content, template press release, social media posts and more!
- Save Your Vision Month Toolkit: ***Now updated to include Eye Opener #3*** Download the AOA’s SYVM toolkit with easy-to-use resources and social media content to spread the message about the importance of routine, comprehensive eye health care with a family doctor of optometry.
- Patient recruitment guidelines: As part of the AOA’s 2021 campaign, we are looking for doctors and patients who would be interested in sharing their stories. Your how-to guide to collecting patient testimonials.
Submit your patient stories—we want to hear from you!
Everyone deserves quality eye care and there are powerful stories to tell around the doctor/patient relationship that demonstrate the value of the care doctors of optometry deliver every single day. A key component of the campaign will be sharing compelling patient stories—and it all starts with engaged affiliates and members to help AOA accomplish this.
A life-saving diagnosis, stories of overcoming diseases, generational care or any other occasion that might seem ordinary to a doctor of optometry can make an extraordinary story to the general public. Testimonials and perspectives from both doctors and patients will be critical to the success of the campaign in order to authentically connect with the general public and strengthen media opportunities. For more information and step-by-step guidance, download the patient recruitment guidelines.
Share your story in the form below or submit it via email to Yakesha Cooper, AOA’s public relations manager, at firstname.lastname@example.org.
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