Join Eye Deserve More
Healthy vision cannot be taken for granted. The AOA’s Eye Deserve More campaign brings this important health reality to every American—that everyone deserves comprehensive eye care from an AOA doctor as a part of their overall health and well-being. We are activating the public to take control of their own eye care and spread the word about its importance to others.
More than 227 million Americans play video games 1, and with gaming and screen time on the rise, so are the long-term risks to eye health.
Patients deserve more information about their health and deeper connections with their health providers. Doctors deserve more opportunities to provide patients with the comprehensive care they deserve and empower healthy lifestyle choices.
Eye Deserve More 3.0 will build on our success in reaching the millions of Americans experiencing the effects of screen time but aren’t working with an AOA doctor to improve their overall health.
Stay tuned for more information on how AOA is leveling up in 2023.
Want to get involved? Get in touch!
Campaign resources
- 2022 Eye Deserve More Toolkit: Use this toolkit to bring the Eye Deserve More campaign to life in your state. Within this kit, you will find a number of customizable, creative materials including newsletter content, template press release, social media posts and more!
- Eye Deserve More Assets: Full suite of campaign resources and materials, including digital ads, creative assets and social media content. Also includes a sizzle reel that highlights 2021 campaign results and previews plans for 2022.
- Monthly Social Media Calendar: Use the monthly social media calendar to easily plan and schedule content in advance. Every month, the AOA will update the calendar to include social posts, images and customizable content that coincides with AOA’s own activities. We ask all partners to organically post on their social channels each month.
- Patient recruitment guidelines: As part of the AOA’s Eye Deserve More campaign, we are looking for doctors and patients who would be interested in sharing their stories. Your how-to guide to collecting patient testimonials.
Read the stories that have already been shared.
Share your story in the form below or submit it via email to Yakesha Cooper, AOA’s public relations manager, at ycooper@aoa.org.
Constant presence: Alliance builds reputation for patient safety advocacy
Founded five years ago, the Health Care Alliance for Patient Safety (HCAPS) is making good on its mission to advocate for patient safety and protect the fundamental doctor-patient relationship. The alliance’s advocacy will be recognized with the AOA’s Apollo Award during a ceremony at the 2023 Optometry’s Meeting® June 21-24.
What defines the value of care we provide?
Health and vision plans have not adapted and grown with the care we deliver but hold back optometry’s momentum.
How to speak the universal language of care
How to create a bilingual and culturally sensitive practice, why it matters to patients and how it can set you apart from the competition.