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    <channel>
        <title>National News Feed</title>
        <link>https://www.aoa.org/</link>
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        <pubDate>Thu, 05 Mar 2026 09:20:23 GMT</pubDate>
        <lastBuildDate>Thu, 05 Mar 2026 09:20:23 GMT</lastBuildDate>

            <item>
                <title>AOA continues to advocate for student loan flexibility amidst changes </title>

                <description>AOA action ensures optometry remains classified as a professional degree under federal loan rules.  </description>

                    <pubDate>February 15, 2026</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-continues-to-advocate-for-student-loan-flexibility-amidst-changes</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2026/Student_Loan_Application_Hero.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-continues-to-advocate-for-student-loan-flexibility-amidst-changes</guid>
            </item>
            <item>
                <title>6 AOA advocacy wins in 2025 that set the stage for 2026 </title>

                <description>Check out these crucial wins that AOA achieved for doctors and patients in 2025 as advocates look to March 15-17 for AOA on Capitol Hill | AOA Federal Keyperson Summit. </description>

                    <pubDate>February 10, 2026</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/6-aoa-advocacy-wins-in-2025-that-set-the-stage-for-2026</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2026/AOA-CH_WIF_1600x800.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/6-aoa-advocacy-wins-in-2025-that-set-the-stage-for-2026</guid>
            </item>
            <item>
                <title>AOA makes progress to soften the impact of federal student loan changes</title>

                <description>Advocacy efforts have kept optometry classified as a professional degree.</description>

                    <pubDate>December 17, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-makes-progress-to-soften-the-impact-of-federal-student-loan-changes</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Student_Loan_Calculator_Hero.jpeg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-makes-progress-to-soften-the-impact-of-federal-student-loan-changes</guid>
            </item>
            <item>
                <title>AOA secures legislative win</title>

                <description>DEA recognizes AOA as physician-level provider of required trainings for prescribers of controlled substances.</description>

                    <pubDate>December 3, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-secures-legislative-win-dea-opioid-training-update</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/DEA%20Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-secures-legislative-win-dea-opioid-training-update</guid>
            </item>
            <item>
                <title>VSP agrees to new contracting transparency standards as AOA presses for industrywide change</title>

                <description>AOA’s ongoing advocacy and engagement on behalf of optometry leads to a first-of-its-kind move toward improvement.</description>

                    <pubDate>November 19, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/vsp-agrees-to-new-contracting-transparency-standards-as-aoa-presses-for-industrywide-change</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Business_People_at_Table_Hero.jpeg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/vsp-agrees-to-new-contracting-transparency-standards-as-aoa-presses-for-industrywide-change</guid>
            </item>
            <item>
                <title>COB: Why using VSP’s industry-best program will benefit patients and your practice</title>

                <description>A Q&amp;A with VSP Chair Matt Wickham, O.D.</description>

                    <pubDate>November 17, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/cob-why-using-vsps-industry-best-program-will-benefit-patients-and-your-practice</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Handshake_VSP_Hero.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/cob-why-using-vsps-industry-best-program-will-benefit-patients-and-your-practice</guid>
            </item>
            <item>
                <title>Myopia Collective urges Congress to back nation’s first federally funded children’s vision health program </title>

                <description>Currently, recommendations for pre-elementary vision screenings vary by state, leaving many students with undetected myopia that can hamper their learning.  </description>

                    <pubDate>November 16, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/myopia-collective-urges-congress-to-back-nations-first-federally-funded-childrens-vision-health-program</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Myopia_Collective_DC_Hero.jpeg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/myopia-collective-urges-congress-to-back-nations-first-federally-funded-childrens-vision-health-program</guid>
            </item>
            <item>
                <title>2026 Medicare Physician Fee Schedule: What to know about the rule </title>

                <description>The CMS&#39; final rule includes an increased base conversion factor, reflecting a temporary 2.5% statutory increase, as well as other updates that will affect practices. </description>

                    <pubDate>November 11, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/2026-medicare-physician-fee-schedule-what-to-know-about-the-rule</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/2026_Future_Road_Hero.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/2026-medicare-physician-fee-schedule-what-to-know-about-the-rule</guid>
            </item>
            <item>
                <title>VA optometrists achieve pay parity</title>

                <description>Executive order adjusts U.S. Department of Veterans Affairs pay schedule.</description>

                    <pubDate>January 7, 2026</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/another-win-for-va-doctors-of-optometry</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/VA_Building_Hero.jpeg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/another-win-for-va-doctors-of-optometry</guid>
            </item>
            <item>
                <title>AOA on Capitol Hill 2025: Live News Updates</title>

                <description>Welcome to the official news hub for AOA on Capitol Hill 2025! Follow along with the AOA&#39;s exclusive coverage from optometry&#39;s single-largest federal advocacy event in Washington, D.C., and learn about the issues 600 of our colleagues championed on Capitol Hill.</description>

                    <pubDate>October 2, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-on-capitol-hill-2025-live-news</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/AOA-CH_live-updates_v2.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-on-capitol-hill-2025-live-news</guid>
            </item>
            <item>
                <title>AOA exposes and challenges VBM lobby group’s latest attacks on optometry </title>

                <description>Under pressure from the AOA, the lobbying arm of the vision benefit middleman (VBM) industry—the National Association of Vision Care Plans (NAVCP)—has been forced to acknowledge and withdraw inaccurate claims it had been making on Capitol Hill about optometry and pro-patient/pro-doctor legislation. </description>

                    <pubDate>September 17, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-exposes-and-challenges-vbm-lobby-groups-latest-attacks-on-optometry</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Exposed_Graphic_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-exposes-and-challenges-vbm-lobby-groups-latest-attacks-on-optometry</guid>
            </item>
            <item>
                <title>5 myths—busted—about money, parties and politics in optometry’s advocacy </title>

                <description>Your most common, controversial misperceptions about advocacy are explained as optometry’s advocates play myth-busters ahead of the AOA&#39;s single-largest federal advocacy event, AOA on Capitol Hill. </description>

                    <pubDate>August 14, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/5-myths-busted-about-money-parties-and-politics-in-optometrys-advocacy</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/WIF_5-myths-busted_1600x800.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/5-myths-busted-about-money-parties-and-politics-in-optometrys-advocacy</guid>
            </item>
            <item>
                <title>Get the inside scoop on the issues at play for AOA on Capitol Hill </title>

                <description>The AOA’s single-largest annual advocacy event in Washington, D.C., connects optometry’s leaders with our nation’s leaders. Learn more about the issues and how you can join, Sept. 28-30. </description>

                    <pubDate>July 31, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/get-the-inside-scoop-on-the-issues-at-play-for-aoa-on-capitol-hill</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/AOA_On_Capitol_Hill_2025_Hero.jpeg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/get-the-inside-scoop-on-the-issues-at-play-for-aoa-on-capitol-hill</guid>
            </item>
            <item>
                <title>Enough is enough </title>

                <description>From statehouses to boardrooms, Main Street to Constitution Avenue, optometry’s advocates are championing the message that it’s time for a paradigm shift when it comes to vision benefit managers. </description>

                    <pubDate>July 29, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/enough-is-enough</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Capitol_Hill_atNight_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/enough-is-enough</guid>
            </item>
            <item>
                <title>AOA advocacy efforts return more than $7.5 million to members </title>

                <description>How the AOA and its volunteers are supporting their colleagues fighting unreasonable requests, downcoding, and claim denials. </description>

                    <pubDate>July 17, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-advocacy-efforts-return-more-than-75-million-to-members</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/WIF_advocacy-efforts_1600x800_v1.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-advocacy-efforts-return-more-than-75-million-to-members</guid>
            </item>
            <item>
                <title>Optometry gets results and more work to do in Washington, DC, tax bill battle  </title>

                <description>The AOA’s advocacy efforts yield gains on tax fairness and Medicare physician pay for doctors of optometry and successfully block harmful targeting of optometry and eye health and vision care. </description>

                    <pubDate>July 10, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/optometry-gets-results-and-more-work-to-do-in-washington-dc</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Federal_Capitol_Building_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/optometry-gets-results-and-more-work-to-do-in-washington-dc</guid>
            </item>
            <item>
                <title>Bolstered by courts, AOA demands VBM cease anti-doctor policies </title>

                <description>AOA outside counsel delivers a cease-and-desist letter to VBM related to doctor-reported concerns of company business practices. </description>

                    <pubDate>June 19, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/bolstered-by-courts-aoa-demands-vbm-cease-anti-doctor-policies</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Gavel_Scale_Courtroom_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/bolstered-by-courts-aoa-demands-vbm-cease-anti-doctor-policies</guid>
            </item>
            <item>
                <title>FTC issues new warnings on Contact Lens, Eyeglass rules </title>

                <description>Regulators reminded prescribers that both federal rules, updated in recent years, require prescribers to provide patients with a copy of their prescription. The AOA offers compliance resources for practices to reference. </description>

                    <pubDate>June 18, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/ftc-issues-new-warnings-on-contact-lens-eyeglass-rules</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/FTC_Building_Editorial_Use_Only_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/ftc-issues-new-warnings-on-contact-lens-eyeglass-rules</guid>
            </item>
            <item>
                <title>Understanding the impact of Total Vision vs. VSP settlement for optometrists </title>

                <description>What doctors of optometry need to know about the confidential potential settlement. </description>

                    <pubDate>May 29, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/understanding-the-impact-of-total-vision-vs-vsp-settlement-for-optometrists</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Gavel%20and%20Papers-Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/understanding-the-impact-of-total-vision-vs-vsp-settlement-for-optometrists</guid>
            </item>
            <item>
                <title>AOA priorities advance as U.S. House approves sweeping legislation </title>

                <description>AOA doctor and student advocates work hard to ensure their U.S. House and Senate leaders understand optometry’s priorities as Congress advances a sweeping legislative package, seen by AOA as both an opportunity to secure pro-optometry policies and a potential threat to reimbursement and coverage of optometrist-provided care. </description>

                    <pubDate>May 22, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-priorities-advance-as-us-house-approves-sweeping-legislation</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Capitol_Hill_Flag_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-priorities-advance-as-us-house-approves-sweeping-legislation</guid>
            </item>
            <item>
                <title>U.S. senators introduce VBM reform bill amid growing plan scrutiny </title>

                <description>Congressional support for vision benefit manager (VBM) reforms continues to build with the latest bill introduced seeking to rebalance the relationship among plans, patients and their doctors.  </description>

                    <pubDate>May 15, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/us-senators-introduce-vbm-reform-bill-amid-growing-plan-scrutiny</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Capitol_Hill_Daytime_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/us-senators-introduce-vbm-reform-bill-amid-growing-plan-scrutiny</guid>
            </item>
            <item>
                <title>DOC Access Act reintroduced amid growing Capitol Hill vigor for VBM reform </title>

                <description>The bipartisan Dental and Optometric Care Access (DOC Access) Act takes on the abusive practices by Vision Benefit Managers and seeks rebalance in relationship between plans, patients and their doctors. </description>

                    <pubDate>February 26, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/doc-access-act-reintroduced-amid-growing-capitol-hill-vigor-for-vbm-reform</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/Front_Capitol_Hill_Buulding_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Front_Capitol_Hill_Buulding_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/doc-access-act-reintroduced-amid-growing-capitol-hill-vigor-for-vbm-reform</guid>
            </item>
            <item>
                <title>Breaking news: VA OD physician-level recognition legislation signed into law</title>

                <description>Roughly 70% of primary and medical eye care services are provided by VA Optometry, and the new law will help the VA better recruit and retain doctors of optometry to help preserve that level of care.</description>

                    <pubDate>January 8, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/us-house-senate-approve-va-od-physician-level-recognition-legislation</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Veteran_Eyes-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Veteran_Eyes.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/us-house-senate-approve-va-od-physician-level-recognition-legislation</guid>
            </item>
            <item>
                <title>Citing array of concerns and complaints, Congress ramps up scrutiny of vision benefit manager (VBM) industry </title>

                <description>With a direct message to the U.S. Attorney General, the Oversight Committee set an accelerating pace for a growing number of Capitol Hill and agency inquiries focused on plan abuses.  </description>

                    <pubDate>November 21, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/citing-array-of-concerns-and-complaints-congress-ramps-up-scrutiny-of-vision-benefit-manager-industry</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Attorney%20General%20Office_180%20x180.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Attorney%20General%20Office.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/citing-array-of-concerns-and-complaints-congress-ramps-up-scrutiny-of-vision-benefit-manager-industry</guid>
            </item>
            <item>
                <title>AOA-PAC election report: Optometry has outsized impact on 2024 elections  </title>

                <description>Tap into the AOA’s interactive 2024 elections map to see how hundreds of pro-optometry U.S. House and Senate candidates fared and learn how advocates can get more involved in the fight in our nation’s capital for patients and the future of the profession. </description>

                    <pubDate>November 7, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-pac-election-report-optometry-has-outsized-impact-on-2024-elections</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Election_2024_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Election_2024_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-pac-election-report-optometry-has-outsized-impact-on-2024-elections</guid>
            </item>
            <item>
                <title>How the AOA and affiliates are fighting for reimbursement and coverage fairness  </title>

                <description>Throughout 2024, the AOA, affiliates and doctors of optometry across the country have stood up for reimbursement and coverage fairness, supporting optometric practice success and doctors&#39; ability to deliver quality patient care. </description>

                    <pubDate>October 9, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/how-the-aoa-and-affiliates-are-fighting-for-reimbursement-and-coverage-fairness</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/AOA%20Town%20Hall_OCT24_Thumbail_180x180.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/AOA-town-hall-sept25-landing-page-final.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/how-the-aoa-and-affiliates-are-fighting-for-reimbursement-and-coverage-fairness</guid>
            </item>
            <item>
                <title>Are you ready for the Eyeglass Rule of 2024? </title>

                <description>The Federal Trade Commission issued its updated Eyeglass Rule after an extended review. The rule, which takes effect Sept. 24, requires doctors of optometry to get patient confirmation that they had received a copy of their prescription at the completion of an eye exam.</description>

                    <pubDate>September 18, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/are-you-ready-for-the-eyeglass-rule-of-2024</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/FTC_Building_Sign_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/FTC_Building_Sign_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/are-you-ready-for-the-eyeglass-rule-of-2024</guid>
            </item>
            <item>
                <title>NIH, NEI consolidation plan ‘jeopardizes’ vision research, draws AOA opposition </title>

                <description>The National Eye Institute (NEI) is the leading agency for conducting and supporting eye health and vision research and public education—but it could be a federal budget consequence. </description>

                    <pubDate>August 21, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/nih-nei-consolidation-plan-jeopardizes-vision-research-draws-aoa-opposition</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Vision_Researcher_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Vision_Researcher_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/nih-nei-consolidation-plan-jeopardizes-vision-research-draws-aoa-opposition</guid>
            </item>
            <item>
                <title>Bill seeks better fix to Medicare Physician Fee Schedule cuts</title>

                <description>The AOA supports a Senate bill introduced Aug. 1 that would allow for greater flexibility and stability under the Physician Fee Schedule.</description>

                    <pubDate>August 8, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/bill-seeks-better-fix-to-medicare-physician-fee-schedule-cuts</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Medicare_Image_Doc-ElderlyPatient_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Medicare_Image_Doc-ElderlyPatient_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/bill-seeks-better-fix-to-medicare-physician-fee-schedule-cuts</guid>
            </item>
            <item>
                <title>How Chevron ruling could impact optometry </title>

                <description>A recent Supreme Court ruling could call into question certain federal regulations. The AOA is seeking feedback on regulations that burden your practice. </description>

                    <pubDate>July 25, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/how-chevron-ruling-could-impact-optometry</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Supreme_Court_Front_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Supreme_Court_Front_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/how-chevron-ruling-could-impact-optometry</guid>
            </item>
            <item>
                <title>Takeaways from CMS’ proposed 2025 Physician Fee Schedule</title>

                <description>The Centers for Medicare &amp; Medicaid Services released its proposed rule changes last week. The proposals recognize the value of vision care and the need for greater access to care for patients.</description>

                    <pubDate>July 18, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/takeaways-from-cms-proposed-2025-physician-fee-schedule</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/CMS_Roadto2025_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/CMS_Roadto2025_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/takeaways-from-cms-proposed-2025-physician-fee-schedule</guid>
            </item>
            <item>
                <title>FTC issues 10-year Eyeglass Rule update as AOA renews demand for crackdown on medical device scammers</title>

                <description>A nearly decade-long rule review ends with new requirements for prescribers, yet commissioners abandon two once-proposed, damaging policies after AOA insistence. </description>

                    <pubDate>July 3, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/ftc-issues-10-year-eyeglass-rule-update-as-aoa-renews-demand-for-crackdown-on-medical-device-scammers</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Breaking_News_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Breaking_News_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/ftc-issues-10-year-eyeglass-rule-update-as-aoa-renews-demand-for-crackdown-on-medical-device-scammers</guid>
            </item>
            <item>
                <title>AOA joins other groups seeking Supreme Court reversal of decision favoring ERISA authority</title>

                <description>Groups representing doctors and states expressing interest in the case seeking the overturn of a lower court ruling. The request was submitted June 12.</description>

                    <pubDate>June 25, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-joins-other-groups-seeking-supreme-court-reversal-of-decision-favoring-erisa-authority</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Supreme_Court_Front_wFlag_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Supreme_Court_Front_wFlag_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-joins-other-groups-seeking-supreme-court-reversal-of-decision-favoring-erisa-authority</guid>
            </item>
            <item>
                <title>AOA sees positives in federal children’s eye health legislation </title>

                <description>The federal effort to promote early detection of pediatric vision impairments comes as the AOA works toward a multi-year, national eye health and vision mobilization for children. </description>

                    <pubDate>May 29, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-sees-positives-in-federal-childrens-eye-health-legislation</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Childrens_Eye_Health_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Childrens_Eye_Health_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-sees-positives-in-federal-childrens-eye-health-legislation</guid>
            </item>
            <item>
                <title>CMS heeds AOA recommendations on Medicare supplemental benefits</title>

                <description>Meaning to provide greater transparency and lower frustration and confusion among beneficiaries with Medicare Advantage plans, the Centers for Medicare and Medicaid Services is rolling out new procedures to communicate and to educate its enrollees on accessing their benefits.</description>

                    <pubDate>May 2, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/cms-heeds-aoa-recommendations-on-medicare-supplemental-benefits</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Changes_Ahead_Graphic.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Changes_Ahead_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/cms-heeds-aoa-recommendations-on-medicare-supplemental-benefits</guid>
            </item>
            <item>
                <title>&#39;All the advocacy firepower’ called up at AOA on Capitol Hill</title>

                <description>Over 500 AOA doctors and optometry students championed the profession’s priority issues in Washington, D.C., including a growing Congressional focus on vision plan abuses.</description>

                    <pubDate>April 18, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/all-the-advocacy-firepower-called-up-at-aoa-on-capitol-hill</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/AOAonCH_2024_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/AOAonCH_2024_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/all-the-advocacy-firepower-called-up-at-aoa-on-capitol-hill</guid>
            </item>
            <item>
                <title>What optometry’s advocates are championing at AOA on Capitol Hill </title>

                <description>Learn about the priority federal issues that hundreds of optometrists and optometry students will take to Capitol Hill as part of optometry’s single-largest annual advocacy gathering, April 14-16, and how you can join. </description>

                    <pubDate>February 15, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/what-optometrys-advocates-are-championing-at-aoa-on-capitol-hill</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Cap%20Hill%20Dusk%20Photo_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Cap%20Hill%20Dusk%20Photo.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/what-optometrys-advocates-are-championing-at-aoa-on-capitol-hill</guid>
            </item>
            <item>
                <title>Capitol Hill inquiries into plan abuses are expanding </title>

                <description>Key congressional health panel chairs join forces to probe impact of VBM vertical integration and acquisition strategies. </description>

                    <pubDate>February 8, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/capitol-hill-inquiries-into-plan-abuses-are-expanding</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Capitol%20Hill%20from%20Side-Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Capitol%20Hill%20from%20Side.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/capitol-hill-inquiries-into-plan-abuses-are-expanding</guid>
            </item>
            <item>
                <title>Vision plan abuses top of mind? Register for AOA’s town hall on reimbursement, coverage fairness advocacy </title>

                <description>Thursday, Jan. 4, a profession-wide virtual gathering is called for doctors to speak out, assess 2023 legislative and regulatory gains, and help build new support for policy change. </description>

                    <pubDate>December 21, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/vision-plan-abuses-top-of-mind-register-for-aoas-town-hall-on-reimbursement-coverage-fairness-advocacy</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/AOA_FB%20%283%29%20-%20WIF.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/AOA_LI%2812.21.23%29-Hero.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/vision-plan-abuses-top-of-mind-register-for-aoas-town-hall-on-reimbursement-coverage-fairness-advocacy</guid>
            </item>
            <item>
                <title>15 advocacy highlights of 2023</title>

                <description>Thanks to advocates, optometry continues to fight and win. </description>

                    <pubDate>December 18, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/15-advocacy-highlights-of-2023</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Advocacy%20Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Advocacy%20Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/15-advocacy-highlights-of-2023</guid>
            </item>
            <item>
                <title>CMS takes aim at Medicare Advantage plans misrepresenting vision benefits</title>

                <description>Medicare’s latest proposed rule builds on efforts to rein back Medicare Advantage plans with the AOA contributing comments that reiterate the need to eliminate plans’ barriers to care and promote transparency.</description>

                    <pubDate>November 16, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/cms-takes-aim-at-medicare-advantage-plans-misrepresenting-vision-benefits</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Guardrails%20Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Guardrails%20Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/cms-takes-aim-at-medicare-advantage-plans-misrepresenting-vision-benefits</guid>
            </item>
            <item>
                <title>Fighting for veterans, fighting for optometry</title>

                <description>Ensuring our nation’s veterans have access to the full range of eye care they need, when and where they need it, has long been a mission for optometry’s advocates. Now, a pair of Veterans Health Administration directives affecting optometry could have far-reaching consequences beyond the nation’s largest integrated health care network.</description>

                    <pubDate>November 9, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/fighting-for-veterans-fighting-for-optometry</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Veteran_Eyes-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Veteran_Eyes.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/fighting-for-veterans-fighting-for-optometry</guid>
            </item>
            <item>
                <title>AOA: No letting up on Eyeglass Rule advocacy</title>

                <description>In a recent one-on-one conversation with Federal Trade Commission staff, the AOA again urges the agency to reconsider a proposal requiring patients to sign forms attesting that they have received copies of their eyeglass prescriptions. For small-business optometric practices, the requirement would be burdensome from a paperwork perspective and unnecessary given that consumers are more empowered than ever, the AOA says—again.</description>

                    <pubDate>November 2, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-no-letting-up-on-eyeglass-rule-advocacy</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/FTC_Discussion_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/FTC_Discussion_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-no-letting-up-on-eyeglass-rule-advocacy</guid>
            </item>
            <item>
                <title>AOA and AFOS: ‘Cut through the noise’ and empower licensed doctors of optometry to provide greater access to care to veterans</title>

                <description>Eye care is the third-most requested health service by veterans at the VA—and doctors of optometry provide the majority of that care. Yet, as the Department of Veterans Affairs (VA) considers new national standards of practice for more than 50 health professions at its facilities, optometrists are making a winning case for expanding their role at an understaffed VA and are galvanizing against baseless attacks from organized medicine, ophthalmology and a few unbending legislators.</description>

                    <pubDate>September 21, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-and-afos-cut-through-the-noise-and-empower-licensed-doctors-of-optometry-to-provide-greater-access-to-care-to-veterans</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Cap%20Hill%20Committee%20Photo_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Cap%20Hill%20Committee%20Photo.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-and-afos-cut-through-the-noise-and-empower-licensed-doctors-of-optometry-to-provide-greater-access-to-care-to-veterans</guid>
            </item>
            <item>
                <title>AOA: A force to reckon with</title>

                <description>Always ready for the profession’s collective defense and advancement, the AOA leverages its full power, might and ability to deliver for you. You and your fellow members are the reason why the AOA remains an advocacy force, able to consistently deliver for doctors and their practices. So, explore how the AOA is working on your behalf.</description>

                    <pubDate>September 14, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/a-force-to-reckon-with</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/BOT%20Group%202023_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/BOT%20Group%202023.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/a-force-to-reckon-with</guid>
            </item>
            <item>
                <title>U.S. House investigative committee calls for scrutiny of vision plans</title>

                <description>Amid the AOA’s push for the bipartisan Dental and Optometric Care Access Act, a congressional panel authorized to investigate “any matter at any time” goes public with vision plan concerns and demands for oversight of industry consolidation and vertical integration.</description>

                    <pubDate>August 10, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/us-house-investigative-committee-calls-for-scrutiny-of-vision-plans</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Magnifying_Glass_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Magnifying_Glass.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/us-house-investigative-committee-calls-for-scrutiny-of-vision-plans</guid>
            </item>
            <item>
                <title>Retail optical lobbying group name change allays AOA, affiliate concerns</title>

                <description>The “National Association of Optometrists and Opticians” moniker has been dropped and replaced with NAROC, the National Association of Retail Optical Companies.</description>

                    <pubDate>June 15, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/retail-optical-lobbying-group-name-change-allays-aoa-affiliate-concerns</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Eyeball.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Were_Watching_Graphic.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/retail-optical-lobbying-group-name-change-allays-aoa-affiliate-concerns</guid>
            </item>
            <item>
                <title>Doctors of optometry challenge reasoning behind proposed Eyeglass Rule changes at FTC workshop</title>

                <description>The recent workshop heard testimony from various stakeholders on the potential impact that proposed changes to the Eyeglass Rule might have on consumer choice and the burden on the practices of doctors of optometry and ophthalmology, which are already understaffed and saddled with other federal regulation. The Federal Trade Commission will use the feedback to determine whether to go forward with its recommendations.</description>

                    <pubDate>May 25, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/doctors-of-optometry-challenge-reasoning-behind-proposed-eyeglass-rule-changes-at-ftc-workshop</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/FTC_Button_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/FTC_Button.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/doctors-of-optometry-challenge-reasoning-behind-proposed-eyeglass-rule-changes-at-ftc-workshop</guid>
            </item>
            <item>
                <title>Contact lens safety legislation proposes banning robocalls</title>

                <description>Backed by the AOA and Health Care Alliance for Patient Safety, the legislation would prohibit sellers’ manipulation of the current contact lens prescription verification system and restore doctors’ oversight.</description>

                    <pubDate>April 27, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/contact-lens-safety-legislation-proposes-banning-robocalls</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Robocall_Thumbnail-2.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Robocall_Header-2.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/contact-lens-safety-legislation-proposes-banning-robocalls</guid>
            </item>
            <item>
                <title>Help voice optometry’s priorities at AOA on Capitol Hill: Here’s how</title>

                <description>This year the AOA’s single-largest annual advocacy experience, AOA on Capitol Hill, occurs in conjunction with Optometry’s Meeting&#174;, June 21-24, in Washington, D.C. Join optometry’s advocates in our nation’s capital.</description>

                    <pubDate>April 20, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/help-voice-optometrys-priorities-at-aoa-on-capitol-hill-heres-how</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Capitol_Building_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Capitol_Building_Fast_Paced.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/help-voice-optometrys-priorities-at-aoa-on-capitol-hill-heres-how</guid>
            </item>
            <item>
                <title>Part of the solution: Optometry groups join AOA in submitting actionable solutions for workforce shortages</title>

                <description>The presidents of the AOA, ASCO and AOSA jointly respond to March 2 call from Sen. Bernie Sanders, chair of the Senate Committee on Health, Education, Labor and Pensions (HELP), and ranking member Sen. Bill Cassidy, M.D., for AOA and its partners to give input on “the root causes of the current health care workforce shortage and potential ways to address it.” Their feedback will be used to identify bipartisan solutions for legislation in the future, the senators say.</description>

                    <pubDate>April 5, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/part-of-the-solution-optometry-groups-join-aoa-in-submitting-actionable-solutions-for-workforce-shortages</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/PeopleBlockswithMagGlassThumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/PeopleBlockswithMagGlass.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/part-of-the-solution-optometry-groups-join-aoa-in-submitting-actionable-solutions-for-workforce-shortages</guid>
            </item>
            <item>
                <title>Hatch Act permits issue advocacy by doctors of optometry</title>

                <description>AOA general counsel provides a primer on the dos and don’ts of engaging in political activity by federal employees.</description>

                    <pubDate>April 5, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/hatch-act-permits-issue-advocacy-by-doctors-of-optometry</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Legislation%20Gavel%20and%20Papers-Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Legislation%20Gavel%20and%20Papers.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/hatch-act-permits-issue-advocacy-by-doctors-of-optometry</guid>
            </item>
            <item>
                <title>AOA makes robust rebuttal to FTC over proposed changes to Eyeglass Rule</title>

                <description>During the Federal Trade Commission’s (FTC’s) recent comment period on the proposed changes, the AOA recommends updating the Eyeglass Rule to better serve and protect consumers and seeks to meet with agency officials.</description>

                    <pubDate>March 16, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-makes-robust-rebuttal-to-ftc-over-proposed-changes-to-eyeglass-rule</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/FTC-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/FTC.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-makes-robust-rebuttal-to-ftc-over-proposed-changes-to-eyeglass-rule</guid>
            </item>
            <item>
                <title>DOC Access Act gains Senate companion</title>

                <description>The Dental and Optometric Care (DOC) Access Act curbs anti-patient, anti-doctor mandates by vision plans and affirms the doctor-patient relationship.</description>

                    <pubDate>May 3, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/doc-access-act-introduced-amid-growing-patient-calls-for-congress-to-act</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Capitol-Building-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Capitol-Building.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/doc-access-act-introduced-amid-growing-patient-calls-for-congress-to-act</guid>
            </item>
            <item>
                <title>Bill seeks physician-level recognition, more competitive pay and advancement opportunities for VA doctors of optometry</title>

                <description>Urge lawmakers to support a Senate bill that would recognize the physician-level care doctors of optometry provide and ensure the VA has the tools it needs to better recruit and retain the overwhelming providers of primary and medical eye care for the nation’s veterans. </description>

                    <pubDate>February 23, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/bill-seeks-advancement-for-va-doctors-of-optometry</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Veteran-Doctor-shaking-hands-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Veteran-Doctor-shaking-hands.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/bill-seeks-advancement-for-va-doctors-of-optometry</guid>
            </item>
            <item>
                <title>Contact Lens Rule compliance</title>

                <description>Know the requirements and where to find resources that can help you comply.</description>

                    <pubDate>February 22, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/are-you-adhering-to-the-contact-lens-rule</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Conact-Lens-Rule-Compliance-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Conact-Lens-Rule-Compliance.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/are-you-adhering-to-the-contact-lens-rule</guid>
            </item>
            <item>
                <title>AOA decries misleading Medicare Advantage advertising</title>

                <description>Medicare’s proposal for addressing misleading Medicare Advantage advertising is a step in the right direction, the AOA contends, urging added attention on the marketing of supplemental benefits for eye care.</description>

                    <pubDate>February 16, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-decries-misleading-medicare-advantage-advertising</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/MedicareAdvantage-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/MedicareAdvantage.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-decries-misleading-medicare-advantage-advertising</guid>
            </item>
            <item>
                <title>Gaining access: A win for veterans and doctors of optometry</title>

                <description>The Department of Veterans Affairs lifts language that had restricted care from doctors of optometry, opening up access to veterans around the country. Persistent advocacy by AOA, AFOS, the Mississippi Optometric Association and other stakeholders results in greater care delivery.</description>

                    <pubDate>January 5, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/gaining-access-a-win-for-veterans-and-doctors-of-optometry</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/VeteranAffairsScope-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/VeteranAffairsScope.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/gaining-access-a-win-for-veterans-and-doctors-of-optometry</guid>
            </item>
            <item>
                <title>Congress heeds AOA’s call to stop Medicare pay cuts, but lawmakers’ plan falls short</title>

                <description>Medicare physicians can expect a 2% cut on Jan. 1, down from an expected 8.4% cut after Congress’ last-minute omnibus spending bill passed with several AOA-won priorities addressed.</description>

                    <pubDate>December 22, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/congress-heeds-aoas-call-to-stop-medicare-pay-cuts-but-lawmakers-plan-falls-short</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Medicare_Dec-2022-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Medicare_Dec-2022.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/congress-heeds-aoas-call-to-stop-medicare-pay-cuts-but-lawmakers-plan-falls-short</guid>
            </item>
            <item>
                <title>Proactive advocacy gets early eyeglass rule gains, notice of potential new burden  </title>

                <description>Federal Trade Commission officials just opened the public phase of their process to finalize a 158-page eyeglass rule revision. Thanks to the AOA’s 24/7 advocacy, the concerns of America’s family eye doctors and their patients are already front and center.</description>

                    <pubDate>December 15, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/proactive-advocacy-gets-early-eyeglass-rule-gains-notice-of-potential-new-burden</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/FTC-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/FTC.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/proactive-advocacy-gets-early-eyeglass-rule-gains-notice-of-potential-new-burden</guid>
            </item>
            <item>
                <title>AOA-PAC plays outsized role in 2022 midterm elections</title>

                <description>Access the AOA’s 2022 elections map to see how optometry’s candidates fared and where advocates can get involved to ensure the profession’s priorities remain heard.</description>

                    <pubDate>November 9, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-pac-plays-outsized-role-in-2022-midterm-elections</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Election-2023-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/2022-Voice-Election.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-pac-plays-outsized-role-in-2022-midterm-elections</guid>
            </item>
            <item>
                <title>Veterans notch win as VA rescinds restrictive language governing community ODs</title>

                <description>Mississippi’s challenge of language recently inserted into Department of Veterans Affairs guidelines barring community doctors of optometry from providing so-called “invasive” eye procedures boosts veteran access to needed care.</description>

                    <pubDate>November 3, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/veterans-notch-win-as-va-rescinds-restrictive-language-governing-community-ods</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Veteran_Eye_Care-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Veteran_Eye_Care.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/veterans-notch-win-as-va-rescinds-restrictive-language-governing-community-ods</guid>
            </item>
            <item>
                <title>At least 8.5% Medicare pay cut on table, AOA urging Congressional action</title>

                <description>An AOA-backed measure before Congress would temporarily increase Medicare physician fee schedule rates to offset some of the statutory cuts now threatening doctors’ pay. </description>

                    <pubDate>October 13, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/supporting-medicare-providers-act</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Medicare_Puzzle_Piece-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Medicare_Puzzle_Piece.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/supporting-medicare-providers-act</guid>
            </item>
            <item>
                <title>Federal student loan forgiveness latest: Application now available</title>

                <description>As the Department of Education releases an official application for loan forgiveness, optometry’s advocates continue to emphasize that eligibility for debt relief programs should not exclude optometry and greater options should be available for debt forgiveness programs.</description>

                    <pubDate>October 19, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/federal-student-loan-forgiveness-what-to-know</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Student-Loan-Debt-Forgiveness-Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Student-Loan-Debt-Forgiveness.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/federal-student-loan-forgiveness-what-to-know</guid>
            </item>
            <item>
                <title>Medicare sequester cuts take effect as AOA fix expires; more cuts looming</title>

                <description>The second of two Medicare sequester cuts took effect July 1 with up to 2.75% of Medicare physicians’ pay affected in 2022. Even more significant cuts are scheduled in 2023 without Congressional action.</description>

                    <pubDate>July 7, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/medicare-pay-cuts-2022</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Medicare-Payment-Cuts-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Medicare-Payment-Cuts.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/medicare-pay-cuts-2022</guid>
            </item>
            <item>
                <title>AOA doctors, students cover Capitol Hill with push for bipartisan bill to curb plan abuses</title>

                <description>AOA-led effort builds Congressional support for the DOC Access Act, delivering in-person briefings for members of Congress and strong backing from the American Dental Association and national pro-patient groups.</description>

                    <pubDate>April 28, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/2022-capitol-hill-recap</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/NY%20Delegation3-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/NY%20Delegation.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/2022-capitol-hill-recap</guid>
            </item>
            <item>
                <title>AOA and South Carolina doctors expose and defeat retail lobby group’s influence scheme</title>

                <description>Already the subject of one complaint to the IRS, the National Association of Optometrists and Opticians (NAOO), a lobbying “front” for large optical retailers, was called out to legislators for deceptive tactics and seeking a self-serving overhaul of patient health and safety standards. The AOA follows up on winning activism of South Carolina doctors with a new push for a federal investigation of NAOO tax exempt status.  </description>

                    <pubDate>March 17, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-and-south-carolina-doctors-expose-and-defeat-retail-lobby-groups-influence-scheme</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Deceptive_Fish180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Deceptive_Fish.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-and-south-carolina-doctors-expose-and-defeat-retail-lobby-groups-influence-scheme</guid>
            </item>
            <item>
                <title>1% sequester cut on April 1: AOA urges Congress’ immediate attention on Medicare pay</title>

                <description>The first of two Medicare sequester cuts loom on the horizon for doctors’ pay with additional cuts anticipated later this year. How AOA and others are working to avert an impending fiscal cliff.</description>

                    <pubDate>March 15, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/medicare-pay-cuts-march-2022</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/ActNow-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/ActNow.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/medicare-pay-cuts-march-2022</guid>
            </item>
            <item>
                <title>AOA to CMS: Hold Medicare Advantage plans accountable</title>

                <description>In a March 2 letter to the Centers for Medicare &amp; Medicaid Services, the AOA urged more action to support patient access to eye health and vision care under Medicare Advantage plans.</description>

                    <pubDate>March 3, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/hold-medicare-advantage-plans-accountable</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Accountability-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Accountability.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/hold-medicare-advantage-plans-accountable</guid>
            </item>
            <item>
                <title>Hubble Contacts slapped with $3.5 million penalties, restrictions and supervision</title>

                <description>The DOJ, FTC action reflects a sustained, years-long effort by the AOA, state associations and doctors nationwide to gather and report on threats posed by unscrupulous contact lens sellers.</description>

                    <pubDate>February 3, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/hubble-contacts-slapped-with-35-million-penalties-restrictions-and-supervision</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/FTC-ComplaintCenter-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/FTC-ComplaintCenter.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/hubble-contacts-slapped-with-35-million-penalties-restrictions-and-supervision</guid>
            </item>
            <item>
                <title>Medicare pay cuts, once delayed, looming without Congressional action</title>

                <description>An all-out mobilization of doctor and student advocates is needed to urge lawmakers to correct several rounds of Medicare pay cuts in 2022 and 2023 with the first cut expected in the coming weeks.</description>

                    <pubDate>January 27, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/medicare-pay-cuts-once-delayed-looming-without-congressional-action</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/April1-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/April1.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/medicare-pay-cuts-once-delayed-looming-without-congressional-action</guid>
            </item>
            <item>
                <title>Bipartisan bill to ban abusive policies of discount plans gets boost from policy expert report</title>

                <description>Princeton, New Jersey-based Avalon Health Economics says plans’ mandated discounts for noncovered services and materials—and limits on laboratory freedom—harmfully distort the vision care market for patients and doctors of optometry. To fight back, the AOA is mobilizing its members and other national doctor groups to educate and inform Congress, now and in lead-up to in-person AOA on Capitol Hill.</description>

                    <pubDate>January 13, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/bipartisan-aoa-backed-bill-targeting-abusive-discount-plans-gets-boost-from-policy-expert-report-delivered-to-congress</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Middleman_DOC_Access-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Middleman_DOC_Access.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/bipartisan-aoa-backed-bill-targeting-abusive-discount-plans-gets-boost-from-policy-expert-report-delivered-to-congress</guid>
            </item>
            <item>
                <title>A fast-paced 48 hours in round-the-clock AOA advocacy</title>

                <description>AOA President calls advocacy a “privilege” to represent the profession and doctors of optometry, as a plethora of issues are tackled in 2021 and beyond.</description>

                    <pubDate>January 6, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/advocacy-in-optometry</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Layman-McDonough-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Layman-McDonough.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/advocacy-in-optometry</guid>
            </item>
            <item>
                <title>U.S. House, consumer groups mull federal action against DTC contact lens sales schemes </title>

                <description>Lawmakers are demanding a federal study to assess the need for future legislative or regulatory action against DTC prescription medical device sellers, after the AOA and other advocates spent years citing concerns.</description>

                    <pubDate>December 21, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/us-house-consumer-groups-mull-federal-action-against-dtc-contact-lens-sales-schemes</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Contact-Lenses-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Contact-Lenses.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/us-house-consumer-groups-mull-federal-action-against-dtc-contact-lens-sales-schemes</guid>
            </item>
            <item>
                <title>Congress delays Medicare pay cuts, AOA preps for 2022 fight</title>

                <description>Tens of thousands of AOA doctors and other advocates spoke out against the nearly 10% pay cuts looming on Jan. 1, prompting Congress to delay most cuts later into 2022-2023.</description>

                    <pubDate>December 15, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/medicare-cuts-averted</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Medicare_puzzle-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Medicare_arrows_forward_ahead.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/medicare-cuts-averted</guid>
            </item>
            <item>
                <title>Congress’ Medicare vision efforts fizzle, 10% pay cuts still loom</title>

                <description>A Medicare vision benefit expansion was cut from the Build Back Better Act, but now advocates shift focus to avoiding nearly 10% cuts to Medicare reimbursement on Jan. 1, 2022.</description>

                    <pubDate>November 22, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/medicare-vision-efforts-fizzle-10-percent-pay-cuts-still-loom</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/MedicareCutsloom-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/MedicareCutsloom.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/medicare-vision-efforts-fizzle-10-percent-pay-cuts-still-loom</guid>
            </item>
            <item>
                <title>Optometry’s advocates going FAR beyond the call</title>

                <description>Do you know your AOA Federal Advocacy Representative? Connect with the AOA-FAR in your state and learn how to engage AOA’s federal advocacy. </description>

                    <pubDate>November 16, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/optometrys-advocates-going-far-beyond-the-call</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Advocacy_Eye-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Advocacy_EYE.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/optometrys-advocates-going-far-beyond-the-call</guid>
            </item>
            <item>
                <title>Lawmakers host AOA, patient and consumer advocates for VBM abuse briefing as Congress expands probes </title>

                <description>At the request of a key U.S. House committee, AOA and patient and consumer advocates briefed lawmakers and staff on growing vision benefit manager (VBM) abuses as Capitol Hill leaders increasingly probe their costly, controlling and care-limiting schemes.  </description>

                    <pubDate>September 19, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/lawmakers-host-aoa-patient-and-consumer-advocates-for-vbm-abuse-briefing-as-congress-expands-probes</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Capitol_Hill_Daytime_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Capitol_Hill_Daytime_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/lawmakers-host-aoa-patient-and-consumer-advocates-for-vbm-abuse-briefing-as-congress-expands-probes</guid>
            </item>
            <item>
                <title>AOA, AFOS make case to Department of Veterans Affairs for access-boosting national practice standards</title>

                <description>AOA President Robert C. Layman, O.D., underscores AFOS and AOA support for national practice standards that allow doctors of optometry to operate “at the top of their license and training” and don’t limit veterans’ access to essential eye and vision care.</description>

                    <pubDate>November 10, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-afos-make-case-to-department-of-veterans-affairs-for-access-boosting-national-practice-standards</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Layman-McDonough-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Layman-McDonough.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-afos-make-case-to-department-of-veterans-affairs-for-access-boosting-national-practice-standards</guid>
            </item>
            <item>
                <title>Medicare expansion: The long road to here and now</title>

                <description>Current debate on Medicare benefits expansion offers a moment to look back on similar points in time when federal action intersected the profession—and how the AOA advocated for you.</description>

                    <pubDate>October 13, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/medicare-expansion-the-long-road-to-here-and-now</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Medicare_Expansion-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Medicare_Expansion_2021.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/medicare-expansion-the-long-road-to-here-and-now</guid>
            </item>
            <item>
                <title>U.S. House pens Medicare vision benefit language, but funding woes threaten derailment</title>

                <description>Congress’ Sept. 15 deadline for bill language passes with lawmakers backing key guardrails that AOA’s advocates say must be in place for a workable benefit. Yet, price tag developments may forestall efforts.</description>

                    <pubDate>September 16, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/house-pens-medicare-vision-benefits</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Capitol_Building-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Capitol_Building.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/house-pens-medicare-vision-benefits</guid>
            </item>
            <item>
                <title>Congress sets deadline to ink Medicare vision expansion language</title>

                <description>A September deadline means now is the time for AOA members to act. Attend an upcoming special advisory group session for the latest legislative information and contact your members of Congress.</description>

                    <pubDate>August 26, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/congress-sets-deadline-to-ink-medicare-vision-expansion-language</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Act_Now_Medicare180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Act_Now_Medicare.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/congress-sets-deadline-to-ink-medicare-vision-expansion-language</guid>
            </item>
            <item>
                <title>White House extends student loan relief, AOA continues push for NHSC inclusion</title>

                <description>The AOA continues its support of optometry students, advocating for a temporary suspension of student loan debt due to the pandemic, as well as a long-term avenue toward loan forgiveness and repayment.</description>

                    <pubDate>August 12, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/white-house-extends-student-loan-relief-aoa-continues-push-for-nhsc-inclusion</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Student_loan_Debt_Relief-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Student_loan_Debt_Relief.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/white-house-extends-student-loan-relief-aoa-continues-push-for-nhsc-inclusion</guid>
            </item>
            <item>
                <title>&#39;One of the most impactful legislations for decades to come&#39;</title>

                <description>Is it happening? How will it work? What can you expect? The AOA fielded members’ questions about Congress’ efforts to create a Medicare vision benefit, providing the latest updates on a fluid situation.</description>

                    <pubDate>August 5, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/4-questions-about-medicare-vision-expansion-answered</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Slideshow/Medicare_puzzle-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Medicare_puzzle.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/4-questions-about-medicare-vision-expansion-answered</guid>
            </item>
            <item>
                <title>AOA, AFOS ensuring optometry well represented in formation of national practice standards by VA</title>

                <description>With the Department of Veterans Affairs decision to modernize its electronic health record (EHR) system and its desire to standardize processes, procedures, data and coding, formation of new practice standards is being proposed for all non-MD/DO specialties—including doctors of optometry.</description>

                    <pubDate>July 29, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-afos-work-to-ensure-optometry-well-represented-in-formation-of-national-practice-standards-by-veterans-affairs</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/US_Department_Veteran_Affairs-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/US_Department_Veteran_Affairs.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-afos-work-to-ensure-optometry-well-represented-in-formation-of-national-practice-standards-by-veterans-affairs</guid>
            </item>
            <item>
                <title>Medicare expansion momentum grows in Congress as AOA mobilizes doctors, students</title>

                <description>The AOA is hosting a profession-wide videoconference, Thursday, July 29, to discuss rapidly developing legislation to expand Medicare benefits and is seeking members’ input to inform advocacy. </description>

                    <pubDate>July 22, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/medicare-expansion</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Medicare_Expansion_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Medicare_Expansion.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/medicare-expansion</guid>
            </item>
            <item>
                <title>Congress urges administration to fully implement provider nondiscrimination law</title>

                <description>Regulators have taken a “hands-off” approach to this key ACA provision for a decade, but now members of Congress encourage full implementation of the law as originally intended.</description>

                    <pubDate>July 19, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/congress-urges-administration-to-fully-implement-provider-nondiscrimination-law</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/back_and_fourth_timing_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/back_and_fourth_timing.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/congress-urges-administration-to-fully-implement-provider-nondiscrimination-law</guid>
            </item>
            <item>
                <title>New era ahead for Department of Veterans Affairs Optometry Service and doctors of optometry</title>

                <description>With the recent retirement of John Townsend, O.D., as head of the VA’s Optometry Service, the Armed Forces Optometric Society and the AOA look forward to working together on continuing to build up access and care for veterans and their families.</description>

                    <pubDate>July 8, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/department-of-veterans-affairs-optometry-service-and-doctors-of-optometry</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/AFOS_Veteran_Doctor-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/AFOS_Veteran_Doctor.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/department-of-veterans-affairs-optometry-service-and-doctors-of-optometry</guid>
            </item>
            <item>
                <title>AOA advocacy helps shape new U.S. House bill to expand essential eye health and vision coverage for Medicare beneficiaries</title>

                <description>The AOA continues to be at the forefront of discussions with lawmakers over the makeup of new legislation that would grant all traditional Medicare beneficiaries a new refraction and materials benefit.</description>

                    <pubDate>July 1, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/medicare-vision-expansion</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Senior_Eye_Exam_Medicare-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Senior_Eye_Exam_Medicare.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/medicare-vision-expansion</guid>
            </item>
            <item>
                <title>AOA-backed DOC Access Act reintroduced to combat anti-competitive vision plans</title>

                <description>Reintroduced in Congress, the bipartisan bills would curb anti-patient, anti-doctor mandates by vision plans and affirm doctor-patient relationship.</description>

                    <pubDate>May 28, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-backed-doc-access-act-reintroduced-to-combat-anti-competitive-vision-plans</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Balanced_Scale_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Balanced_scale.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-backed-doc-access-act-reintroduced-to-combat-anti-competitive-vision-plans</guid>
            </item>
            <item>
                <title>3 days, 5 priority issues, 300 Hill meetings and 700 of optometry&#39;s advocates</title>

                <description>Colleagues met with their lawmakers to champion issues, including robocalls, vision plan abuses, a new Medicare vision benefit, provider nondiscrimination and VA optometry. </description>

                    <pubDate>May 27, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/2021-virtual-aoa-on-capitol-hill-wrap-up</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Virtual-CH.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/Events/Virtual-AOA-Capitol-Hill.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/2021-virtual-aoa-on-capitol-hill-wrap-up</guid>
            </item>
            <item>
                <title>Contact lens prescription verification failings targeted by new legislation</title>

                <description>The AOA-backed bill recently introduced in Congress would close some egregious loopholes in the problematic verification process, such as automated “robocalls.”</description>

                    <pubDate>May 20, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/contact-lens-prescription-verification-failings-targeted-by-new-legislation</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Robocall180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/ROBOCALL.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/contact-lens-prescription-verification-failings-targeted-by-new-legislation</guid>
            </item>
            <item>
                <title>Get involved: 10 minutes to learn optometry’s advocacy</title>

                <description>A limited-time, members-only course offers an introduction to professional advocacy as optometry’s advocates gear up for Virtual AOA on Capitol Hill, May 23-25.</description>

                    <pubDate>May 3, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/advocacy-bootcamp</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Advocacy_VACH_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Advocacy_VACH.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/advocacy-bootcamp</guid>
            </item>
            <item>
                <title>Congress mulls Medicare’s COVID-19-accelerated telehealth allowances</title>

                <description>Momentum builds on Capitol Hill for a permanent expansion of Medicare telehealth criteria—find out how optometry’s advocates are approaching the conversation. </description>

                    <pubDate>April 29, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/medicare-telehealth-expansion</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Telehealth_Post_COVID-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Telehealth_Post_COVID.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/medicare-telehealth-expansion</guid>
            </item>
            <item>
                <title>2% Medicare sequester delayed, PAYGO technically still on table</title>

                <description>Although Congressional action staved off an immediate 2% cut to providers’ Medicare payments this year, attention now shifts to additional cuts mandated by federal spending controls.</description>

                    <pubDate>April 22, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/2-percent-medicare-sequester-delayed</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Medicare-2per-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Medicare-2per.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/2-percent-medicare-sequester-delayed</guid>
            </item>
            <item>
                <title>Doctors of optometry obtain $2.1 billion in federal relief to blunt COVID-19 economic crisis</title>

                <description>Even as doctors of optometry receive the much-needed funds, the AOA remains committed to advocating for optometry’s inclusion in federal crisis measures. Reminder: the deadline to apply for relief has been extended to May 31.</description>

                    <pubDate>April 8, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/doctors-of-optometry-obtain-21-billion-in-federal-relief</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Cares_act_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Cares_act.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/doctors-of-optometry-obtain-21-billion-in-federal-relief</guid>
            </item>
            <item>
                <title>Starting April 1, patients must acknowledge receipt of their contact lens prescriptions or provide consent to email it</title>

                <description>Despite yearslong opposition by the AOA, other medical groups and many in Congress, the government’s Contact Lens Rule changes requiring confirmations and recordkeeping for at least three years are in effect. The Federal Trade Commission confirms it has authority to seek fines for noncompliance.</description>

                    <pubDate>April 1, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/cl-rule-takes-effect</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Contact_lenses-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Contact_lenses.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/cl-rule-takes-effect</guid>
            </item>
            <item>
                <title>April 1 Medicare sequester date arrives: Congress eyes action on physician pay cuts, PRF taxability</title>

                <description>Help AOA advocate for a fix on these issues immediately affecting optometry practices—a 2% Medicare pay cut and taxability of HHS Provider Relief Funds.</description>

                    <pubDate>March 31, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/medicare-sequester</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Medicare-Payment-Cuts-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Medicare-Payment-Cuts.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/medicare-sequester</guid>
            </item>
            <item>
                <title>Expanded COVID-19 vaccinator workforce includes doctors and students of optometry</title>

                <description>The federal recognition of optometry’s utility in current COVID-19 vaccination efforts comes after weeks of AOA advocacy. Here’s how to get started.</description>

                    <pubDate>March 24, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/expanded-covid-19-vaccinator-workforce-includes-doctors-and-students-of-optometry</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Muckley-COVID-Vaccine-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Muckley-COVID-Vaccine.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/expanded-covid-19-vaccinator-workforce-includes-doctors-and-students-of-optometry</guid>
            </item>
            <item>
                <title>‘Frustrating’ NBEO decisions provoke AOA, AOSA response</title>

                <description>Abrupt schedule and fee changes, limited availabilities and a lack of advanced communication draw criticism from students and a word of warning that confidence is fading in the testing agency. </description>

                    <pubDate>March 18, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/nbeo-decisions-provoke-aoa-aosa-response</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/NBEO-Travel-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/NBEO-Travel.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/nbeo-decisions-provoke-aoa-aosa-response</guid>
            </item>
            <item>
                <title>Congress’ COVID-19 relief package: HHS funds, ERC extension and more </title>

                <description>The $1.9 trillion relief package includes the extension and funding of many federal initiatives that AOA supported in assisting optometry practices still coping with the pandemic fallout.</description>

                    <pubDate>March 11, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/congress-covid-19-relief-package-hhs-funds-erc-extension</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Relief_Bill-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Relief_Bill.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/congress-covid-19-relief-package-hhs-funds-erc-extension</guid>
            </item>
            <item>
                <title>Paraoptometric advocacy lifts optometry: Why staff involvement is critical</title>

                <description>Paraoptometric attendance at the AOA’s premier advocacy conference, May 23-25, helps reinforce optometry’s case for immediate changes that will affect the entire practice.</description>

                    <pubDate>March 3, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/why-staff-involvement-is-critical</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Paraoptometric-Advocacy-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Paraoptometric-Advocacy.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/why-staff-involvement-is-critical</guid>
            </item>
            <item>
                <title>Do you know optometry’s advocacy priorities? Learn the issues before Virtual AOA on Capitol Hill</title>

                <description>Virtual AOA on Capitol Hill, May 23-25, is open to all advocacy-minded doctors, optometry students and paraoptometrics. Learn the issues and get involved at optometry’s premier advocacy event.</description>

                    <pubDate>February 17, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/2021-virtual-aoa-on-capitol-hill</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/2021-VACH-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/2021-VACH.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/2021-virtual-aoa-on-capitol-hill</guid>
            </item>
            <item>
                <title>Ohio activates eligible doctors for COVID-19 vaccine administration, AOA focuses new relief efforts</title>

                <description>As AOA advocates in new federal relief legislation and recognition of optometry’s ability to support the U.S. COVID-19 vaccine campaign, Ohio calls on volunteer doctors of optometry to assist.</description>

                    <pubDate>February 11, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/ohio-activates-eligible-doctors-for-covid-19-vaccine-administration-aoa-focuses-new-relief-efforts</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/We_want_you_COVID_Vaccine-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/We_want_you_COVID_Vaccine.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/ohio-activates-eligible-doctors-for-covid-19-vaccine-administration-aoa-focuses-new-relief-efforts</guid>
            </item>
            <item>
                <title>Congress, President Biden asked to activate optometry for COVID-19 vaccination response</title>

                <description>As AOA encourages federal recognition of optometry as COVID-19 vaccinators, doctors can access new COVID-19 vaccinator resources, information and guidance with an upcoming #AskAOA webinar.</description>

                    <pubDate>February 2, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/congress-president-biden-asked-to-activate-optometry-for-covid-19-vaccination-response</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/COVID-19_Vaccine-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/COVID-19_Vaccine.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/congress-president-biden-asked-to-activate-optometry-for-covid-19-vaccination-response</guid>
            </item>
            <item>
                <title>President Biden extends AOA-, AOSA-backed federal student loan relief through September</title>

                <description>With a stroke of a pen, new President Joe Biden extended the moratorium on repayment of federal student loans through Sept. 30, 2021. With the average optometry student’s loan debt at graduation being close to $200,000, the AOA and the American Optometric Student Association (AOSA) are working to ensure concerns of students and doctors of optometry are front and center.</description>

                    <pubDate>January 20, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-aosa-backed-federal-student-loan-relief-extended-through-september</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Federal_Student_Loan-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Federal_Student_Loan.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-aosa-backed-federal-student-loan-relief-extended-through-september</guid>
            </item>
            <item>
                <title>2 members cut ties and another distances itself due to actions of anti-optometry lobbying group</title>

                <description>Despite its name, the National Association of Optometrists and Opticians is a “front” for large optical retailers, working against the interests of doctors of optometry and comprehensive eye health care for patients, the AOA contends in a Jan. 5 letter sent to the Internal Revenue Service. Some companies are now taking steps to disassociate from the lobbying group and its recent actions.</description>

                    <pubDate>February 4, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-takes-on-anti-optometry-lobbying-groups-deceptions</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Cutting-Ties_rope-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Cutting-Ties_rope.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-takes-on-anti-optometry-lobbying-groups-deceptions</guid>
            </item>
            <item>
                <title>Congress’ COVID-19 aid, spending bill: Contact Lens Rule implications, key tax and Medicare pay fixes among AOA wins</title>

                <description>The more than $2 trillion aid package and omnibus bill include a laundry list of AOA advocacy priorities, including a delay to FTC Contact Lens Rule changes, a new PPP “second draw” and deductibility fix, and reversal of steep Medicare pay cuts.</description>

                    <pubDate>December 21, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/contact-lens-rule-implications-key-tax-and-medicare-pay-fixes-among-aoa-wins</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/COVID-Relief-Package-2-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/COVID-Relief-Package-2.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/contact-lens-rule-implications-key-tax-and-medicare-pay-fixes-among-aoa-wins</guid>
            </item>
            <item>
                <title>AOA, AOSA make appeal to extend suspension of student loan payments</title>

                <description>The moratorium on loan repayment has been extended to Jan. 31, 2021. The average optometry student’s loan debt when they graduate is close to $200,000, and the AOA and the American Optometric Student Association (AOSA) argue that the relief makes a difference to current optometry students and doctors of optometry continuing to pay student loans. The AOA is working to ensure concerns of doctors of optometry nationwide are front and center.</description>

                    <pubDate>December 2, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-and-aosa-make-appeal-to-extend-suspension-of-student-loan-payments</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Student-Loan-Relief-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Student-Loan-Relief.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-and-aosa-make-appeal-to-extend-suspension-of-student-loan-payments</guid>
            </item>
            <item>
                <title>AOA-backed DOC Access Act gains U.S. Senate companion</title>

                <description>AOA turning up pressure on anti-patient, anti-doctor vision plan abuses with new U.S. Senate companion legislation.</description>

                    <pubDate>November 18, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-backed-doc-access-act-gains-us-senate-companion</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/DOC-WVAOP-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/DOC-WVAOP.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-backed-doc-access-act-gains-us-senate-companion</guid>
            </item>
            <item>
                <title>Contact Lens Rule bill gains senators’ backing after all-out advocacy campaign</title>

                <description>Over 7,400 individual constituent letters were sent via AOA’s Action Center and countless phone calls placed to senators’ offices, in what represents the AOA’s largest advocacy campaign in recent history.</description>

                    <pubDate>October 22, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/contact-lens-rule-bill-gains-backing</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Capitol_Building_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Capitol_Building.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/contact-lens-rule-bill-gains-backing</guid>
            </item>
            <item>
                <title>Be prepared: Contact Lens Rule changes take effect Oct. 16, access AOA resources</title>

                <description>AOA and optometry’s advocates continue to fight the FTC’s rule changes—act now to support these efforts and have your practice ready for implementation on day one.</description>

                    <pubDate>October 7, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/contact-lens-rule-changes-take-effect-oct-16</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/CL-deadline-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Contact-Lens-Rule-Deadline.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/contact-lens-rule-changes-take-effect-oct-16</guid>
            </item>
            <item>
                <title>1-800 Contacts notifies patients not to wear AquaSoft lenses due to lens defect</title>

                <description>The company has recalled its AquaSoft brand of contacts because of a manufacturing defect that may cause eye discomfort and irritation.</description>

                    <pubDate>October 1, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/1-800-contacts-notifies-patients-not-to-wear-aquasoft-lenses-due-to-lens-defect</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Recall-Contact-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Recall-Contact.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/1-800-contacts-notifies-patients-not-to-wear-aquasoft-lenses-due-to-lens-defect</guid>
            </item>
            <item>
                <title>Contact Lens Rule Modernization Act introduced in the U.S. Senate</title>

                <description>FTC rule set to take effect in October.</description>

                    <pubDate>September 16, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/contact-lens-rule-modernization-act-introduced-in-the-us-senate</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Act-Now-CLR-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Act-Now-CLR.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/contact-lens-rule-modernization-act-introduced-in-the-us-senate</guid>
            </item>
            <item>
                <title>‘Recovery to renaissance’: Optometry’s advocates fight to advance profession</title>

                <description>The FTC’s Contact Lens Rule, COVID-19 pandemic response and vision plan concerns headline the advocacy priorities that doctors nationwide shared with Congress in a consequential session.</description>

                    <pubDate>September 11, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/virtual-aoa-on-capitol-hill-recap</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/AOA_on_Capitol_Hill_2020_Virtual-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/AOA_on_Capitol_Hill_2020_Virtual.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/virtual-aoa-on-capitol-hill-recap</guid>
            </item>
            <item>
                <title>Championing paraoptometrics</title>

                <description>The AOA continues to create opportunities for paraoptometrics to be all they can be—readying them for the effects of scope expansion and empowering them as grassroots advocates for the profession of optometry. And for the first time, paraoptometrics can join the single-largest annual advocacy event and the centerpiece of the profession&#39;s national lobbying efforts.</description>

                    <pubDate>August 31, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/championing-paraoptometrics</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/ParaRecognitionMonth.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Paraoptometric-Month-Reed.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/championing-paraoptometrics</guid>
            </item>
            <item>
                <title>Optometry’s premier advocacy event, Sept. 9-10, mobilizes doctors around AOA priorities</title>

                <description>In firsts, AOA on Capitol Hill 2020 will be virtual and include advocacy-minded doctors, optometry students and paraoptometrics. The registration deadline is Sept. 5.</description>

                    <pubDate>August 26, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/virtual-aoa-on-capitol-hill-2020</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/AOA-on-Capitol-Hill-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/AOA-on-Capitol-Hill.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/virtual-aoa-on-capitol-hill-2020</guid>
            </item>
            <item>
                <title>AOA doctors warn FTC of potential adverse impact of new amendment </title>

                <description>The AOA and doctors are acting quickly to enlist federal legislators to join the growing mass of voices asserting concerns regarding the new amendment to the Contact Lens Rule announced by the FTC.</description>

                    <pubDate>August 6, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-doctors-warn-ftc-of-potential-adverse-impact-of-new-amendment</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Take-Action-FTC.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-doctors-warn-ftc-of-potential-adverse-impact-of-new-amendment</guid>
            </item>
            <item>
                <title>AOA, AOSA raise coronavirus, planning concerns as students prepare for boards</title>

                <description>NBEO has identified solutions to administering Parts I and II of the exam but has not found alternatives for students who are hesitant traveling to Charlotte to complete Part III of the exam.</description>

                    <pubDate>July 9, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/concerns-as-optometry-students-prepare-for-boards</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/NBEO-Travel-Test.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/concerns-as-optometry-students-prepare-for-boards</guid>
            </item>
            <item>
                <title>Elevating optometry through AOA’s 24/7 media advocacy</title>

                <description>Through the AOA’s nonstop efforts, optometry’s patient safety and eye health messages have had more reach than ever before.</description>

                    <pubDate>July 23, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/elevating-optometry-through-media-advocacy</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Reaching-Members.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/elevating-optometry-through-media-advocacy</guid>
            </item>
            <item>
                <title>AOA finds allies in fight against new FTC contact lens prescription paperwork mandate</title>

                <description>House appropriations subcommittee scolds FTC for effective date of new rule, seeks 2021 implementation.</description>

                    <pubDate>July 16, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-finds-allies-in-fight-against-new-ftc-contact-lens-prescription-paperwork-mandate</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/ActionChangesThings.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-finds-allies-in-fight-against-new-ftc-contact-lens-prescription-paperwork-mandate</guid>
            </item>
            <item>
                <title>Proposed payment model would have put burden solely on shoulders of doctors of optometry</title>

                <description>AOA speaks up for doctors of optometry who provide 80% of primary eye care in this country.</description>

                    <pubDate>July 8, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/proposed-payment-model-would-have-put-burden-solely-on-shoulders-of-doctors-of-optometry</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Fine-Print.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/proposed-payment-model-would-have-put-burden-solely-on-shoulders-of-doctors-of-optometry</guid>
            </item>
            <item>
                <title>Optometry diverted 206,000+ during COVID-19’s March surge</title>

                <description>Limited to urgencies and emergencies only, optometry helped keep eye-related cases out of overburdened emergency departments during COVID-19 lockdowns.</description>

                    <pubDate>July 8, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/optometry-help-divert-emergent-eye-cases-from-er-covid-19</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/ConjunctivitisRedEye.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/optometry-help-divert-emergent-eye-cases-from-er-covid-19</guid>
            </item>
            <item>
                <title>AOA urges greater support as HHS issues Medicaid, CHIP relief funds</title>

                <description></description>

                    <pubDate>June 16, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/medicaid-chip-relief-funds</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Apply-now180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Apply-now900.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/medicaid-chip-relief-funds</guid>
            </item>
            <item>
                <title>AOA pushes hard to address increased cost for necessary personal protective equipment</title>

                <description>In its unflagging effort to support doctors of optometry providing essential care amid this pandemic, the AOA is seeking greater relief for practices needing PPE to ensure the safety of patients, doctors and staff.</description>

                    <pubDate>May 22, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-address-increased-cost-personal-protective-equipment</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/PersonalProtectiveEquipment.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-address-increased-cost-personal-protective-equipment</guid>
            </item>
            <item>
                <title>COVID-19 crisis advocacy: AOA and affiliates put optometry&#39;s concerns front and center</title>

                <description>Through continuous outreach to policymakers, payers, the news media and the public, the AOA and state associations are advancing these urgent priorities.</description>

                    <pubDate>May 8, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-and-state-affiliates-put-optometrys-concerns-front-and-center-in-washington</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Doctors-teamwork.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-and-state-affiliates-put-optometrys-concerns-front-and-center-in-washington</guid>
            </item>
            <item>
                <title>AOA presses vision plans to ease burdens on doctors and patients during COVID-19 emergency</title>

                <description>Citing CDC and CMS guidance to postpone nonessential care, the AOA requested NAVCP and member plans allow additional flexibility and considerations for patients and doctors.</description>

                    <pubDate>March 31, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-petitions-navcp-member-plans-temporary-relief-during-emergency</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Megaphone-COVID.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-petitions-navcp-member-plans-temporary-relief-during-emergency</guid>
            </item>
            <item>
                <title>Senate&#39;s pandemic relief bill will help optometry practices nationwide; AOA to seek additional support </title>

                <description>The largest economic relief bill in U.S. history will direct $2.2 trillion in aid, including emergency business loans and other provisions that will directly help optometric practices. AOA still working to secure additional relief.</description>

                    <pubDate>March 25, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/pandemic-relief-bill-will-help-optometry-practices-nationwide</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/CapitolHillBuilding.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/pandemic-relief-bill-will-help-optometry-practices-nationwide</guid>
            </item>
            <item>
                <title>AOA mobilizes for doctors in national response to pandemic</title>

                <description>Members asked to call their senators and get their backing for relief for frontline optometric practices.</description>

                    <pubDate>March 19, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-mobilizes-for-doctors-in-national-response-to-pandemic</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/COVID-19-Legislation.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-mobilizes-for-doctors-in-national-response-to-pandemic</guid>
            </item>
            <item>
                <title>AOA assembles industry leaders to set future guidance for telehealth services</title>

                <description>Industry leaders presented in March to new AOA Telehealth Council.</description>

                    <pubDate>March 18, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-assembles-industry-leaders-set-future-guidance-telehealth-services</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/TelehealthConferance.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-assembles-industry-leaders-set-future-guidance-telehealth-services</guid>
            </item>
            <item>
                <title>Congress’ COVID-19 relief package recognizes optometry’s physician role</title>

                <description>Doctors of optometry can now take advantage of an AOA-won concession to provide Medicare beneficiaries telehealth services amidst COVID-19 concerns. </description>

                    <pubDate>March 12, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-secures-legislative-win-provides-direction-medicare-telehealth-services</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/COVID-19-Signs.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-secures-legislative-win-provides-direction-medicare-telehealth-services</guid>
            </item>
            <item>
                <title>AOA calls for FDA investigation into retailer’s remote vision test</title>

                <description>The national retailer operates in several states as My EyeLab and Stanton Optical.</description>

                    <pubDate>March 4, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-calls-for-fda-investigation-into-retailers-remote-vision-test</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Investigate_PatientProtection.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-calls-for-fda-investigation-into-retailers-remote-vision-test</guid>
            </item>
            <item>
                <title>&#39;If we don&#39;t step up, someone else will step in&#39;</title>

                <description>Why is advocacy so important to the profession of optometry and patients? AOA’s Advocates of the Year share what they tell policymakers about optometry. </description>

                    <pubDate>January 8, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/how-and-why-you-should-get-involved-in-advocacy</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/WhyAdvocacy.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/how-and-why-you-should-get-involved-in-advocacy</guid>
            </item>
            <item>
                <title>AOA ensures Medicare legislation recognizes eye exams</title>

                <description>Bill now sets appropriate guardrails for the use of retinopathy imaging in Medicare and emphasizes the importance of annual comprehensive eye exams among Medicare beneficiaries. </description>

                    <pubDate>December 4, 2019</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-ensures-medicare-legislation-recognizes-eye-exams</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Medicare-legislation.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-ensures-medicare-legislation-recognizes-eye-exams</guid>
            </item>
            <item>
                <title>AOA and AOSA strenuously support Higher Education Act</title>

                <description>Key congressional leaders urged to remove crushing school debt accumulated by optometry school graduates.</description>

                    <pubDate>August 14, 2019</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/reauthorization-of-higher-education-act</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/StudentLoanDebt.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/reauthorization-of-higher-education-act</guid>
            </item>
            <item>
                <title>Legislation targets contact lens prescription verification shortcomings </title>

                <description>H.R. 3975, the Contact Lens Prescription Verification Modernization Act, would promote patient safety and simplify the verification process for patients and prescribers.  </description>

                    <pubDate>August 7, 2019</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/legislation-targets-contact-lens-prescription-verification-shortcomings</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/ROBOCALL.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/legislation-targets-contact-lens-prescription-verification-shortcomings</guid>
            </item>
            <item>
                <title>DOC Access Act fights harmful vision plan abuses</title>

                <description>H.R. 3762, the Dental and Optometric Care Access Act, seeks to improve health care coverage under vision and dental plans, restoring patients’ and doctors’ control over important care decisions.</description>

                    <pubDate>July 17, 2019</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/doc-access-act-fights-harmful-vision-plan-abuses</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Urge-Federal-Actions.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/doc-access-act-fights-harmful-vision-plan-abuses</guid>
            </item>
            <item>
                <title>AOA on Capitol Hill shines national spotlight on optometry’s advocacy priorities</title>

                <description>Nearly 600 doctors of optometry and students bring AOA’s pro-patient, pro-access message to nearly all of the 535 members of the 116th Congress.</description>

                    <pubDate>April 11, 2019</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-on-capitol-hill-2019</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/CapitolHill2019.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-on-capitol-hill-2019</guid>
            </item>
            <item>
                <title>The big picture</title>

                <description>AOA’s Optometrist of the Year shares his keys to legislative successes.</description>

                    <pubDate>December 27, 2018</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/the-big-picture</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/DrRedman-KevinGarret1.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/the-big-picture</guid>
            </item>
            <item>
                <title>AOA’s advocacy at ‘top of their game’</title>

                <description>Once again, AOA is recognized among the nation’s most effective, elite advocacy organizations in the nation’s capital with an honor that reflects the association’s hard-working Board, volunteers, members and staff. </description>

                    <pubDate>December 20, 2018</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoas-advocacy-at-top-of-their-game</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/AdvocacyWin.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoas-advocacy-at-top-of-their-game</guid>
            </item>
            <item>
                <title>Tusculum denied optometry program by institutional accreditor, AOA spurs standards dialogue</title>

                <description>AOA continues to advocate for high academic standards that will preserve the standard of excellence expected of optometry.</description>

                    <pubDate>September 27, 2018</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/tusculum-denied-optometry-program-by-institutional-accreditor</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/SchoolAccredidation.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/tusculum-denied-optometry-program-by-institutional-accreditor</guid>
            </item>
            <item>
                <title>AOA members remember Sen. John McCain as an advocate for veterans’ eye and vision care</title>

                <description>Arizona senator’s legacy to be celebrated by nation during upcoming ceremonies.</description>

                    <pubDate>August 30, 2018</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/remembering-john-mccain</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/RememberingMcCain.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/remembering-john-mccain</guid>
            </item>
            <item>
                <title>Tusculum media campaign prompts AOA insistence on accreditation standards</title>

                <description>Concerned about program standards? Submit comments to ACOE by June 6, 2018.</description>

                    <pubDate>May 17, 2018</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/tusculum-media-campaign-prompts-aoa-insistence-on-accreditation-standards</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/NewSchoolsProp.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/tusculum-media-campaign-prompts-aoa-insistence-on-accreditation-standards</guid>
            </item>
            <item>
                <title>Contact Lens Rule revisions aren’t enough, AOA addresses deficiencies</title>

                <description>With formal comments to the FTC’s supplementary rulemaking submitted, the AOA expressed concerns that proposed revisions to the Contact Lens Rule still don’t go far enough to address glaring concerns.</description>

                    <pubDate>August 8, 2019</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/ftc-offers-revised-contact-lens-rule</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/FTC-Letter_Support.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/ftc-offers-revised-contact-lens-rule</guid>
            </item>
            <item>
                <title>Optometry’s advocates prioritize doctor-patient relationship, make history on Capitol Hill</title>

                <description>AOA leaders organize 2-day, landmark dialogue with White House staff.</description>

                    <pubDate>April 25, 2018</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/2018-aoa-on-capitol-hill-makes-history</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/2018AOAonCapitolHill.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/2018-aoa-on-capitol-hill-makes-history</guid>
            </item>
            <item>
                <title>Face time: AOA on Capitol Hill is an opportunity for optometric persuasion on policy</title>

                <description>AOA-member doctors and students head to D.C. for optometry’s largest annual advocacy event—and the centerpiece of the profession’s national efforts.</description>

                    <pubDate>April 16, 2018</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-on-capitol-hill-2018</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/AOAonCapitolHill.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-on-capitol-hill-2018</guid>
            </item>
            <item>
                <title>Doctors step up and tell FTC to abandon contact lens paperwork proposal</title>

                <description>Doctors of optometry and advocates have maintained a relentless national effort to change the tide and urge the FTC to make patient safety a priority and focus regulatory efforts on cracking down on illegal contact lens sales.</description>

                    <pubDate>April 12, 2018</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/ftc-contact-lens-paperwork-proposal-update</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Contact_lenses1.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/ftc-contact-lens-paperwork-proposal-update</guid>
            </item>
            <item>
                <title>Doctors of optometry make optometry’s case to Federal Trade Commission</title>

                <description>More than 60 strong, AOA-member doctors and future doctors of optometry, representing the more than 41 million contact lens patients across the U.S., descended March 7 on Washington D.C., to make optometry’s message heard loud and clear to the Federal Trade Commission</description>

                    <pubDate>March 8, 2018</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/ftc-workshop-wrapup</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/FTCWorkShop.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/ftc-workshop-wrapup</guid>
            </item>
            <item>
                <title>AOA, State Associations and Members Continue Momentum In Effort to Stop FTC Proposal</title>

                <description>AOA and state associations, working jointly to convince the FTC to withdraw its costly contact lens signed acknowledgment proposal, have received another boost on Capitol Hill.</description>

                    <pubDate>October 4, 2018</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/californias-congressional-delegation-joins-bi-partisan-call-to-stop-ftc-paperwork-proposal</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/FTCPaperworkProposal.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/californias-congressional-delegation-joins-bi-partisan-call-to-stop-ftc-paperwork-proposal</guid>
            </item>
            <item>
                <title>Every doc has their day—on the Hill</title>

                <description>This April 22–24, AOA-member doctors and students will once again be on Capitol Hill, discussing optometry’s priorities with our nation’s leaders.</description>

                    <pubDate>April 22, 2018</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/every-doc-has-their-day-on-the-hill</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/LetterfromthePresidentQuinn.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/every-doc-has-their-day-on-the-hill</guid>
            </item>
            <item>
                <title>AOA to FTC: Prioritize patient safety </title>

                <description>Dozens of doctors of optometry and students are in the nation’s capital to uphold patient safety and battle a misguided federal agency proposal.</description>

                    <pubDate>March 6, 2018</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/ftc-contact-lens-workshop</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/ContactLensWorkshopFTC.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/ftc-contact-lens-workshop</guid>
            </item>
            <item>
                <title>New year, new push by AOA against health insurance and vision plan abuses</title>

                <description>AOA thanks doctors of optometry for support, renews effort to educate and earn congressional support in 2018.</description>

                    <pubDate>January 4, 2018</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/docaccess</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/DOCAccess.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/docaccess</guid>
            </item>
            <item>
                <title>FTC hosts Contact Lens Rule workshop; yields to advocates’ persistence </title>

                <description>AOA, affiliates continue to advance contact lens safety amid debate.</description>

                    <pubDate>January 2, 2018</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/ftc-contact-lens-rule-workshop</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/ContactLensWorkshopFTC.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/ftc-contact-lens-rule-workshop</guid>
            </item>
            <item>
                <title>Tax overhaul passes, includes AOA-backed provisions</title>

                <description>Student, small business provisions protected in reform measure</description>

                    <pubDate>December 20, 2017</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/tax-reform-passes</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/TaxReform.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/tax-reform-passes</guid>
            </item>
            <item>
                <title>AOA exposing swindles, cons and scams that threaten America’s vision health</title>

                <description>Five ways doctors of optometry and staff can protect themselves against deceptive practices.</description>

                    <pubDate>November 22, 2017</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/scam-alerts</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/scam-alerts</guid>
            </item>
            <item>
                <title>ACA replacement efforts falter, AOA remains vigilant</title>

                <description>AOA advocating, closely engaging with leaders as Congressional health care reform efforts continue.</description>

                    <pubDate>July 24, 2017</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/better-care-reconciliation-act</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/better-care-reconciliation-act</guid>
            </item>
            <item>
                <title>AOA&#39;s 24/7 advocacy is shaping news coverage, educating the public and elected officials about optometry</title>

                <description>Battling, 24/7, against those who put profits first and patients at risk.</description>

                    <pubDate>April 20, 2017</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoas-247-advocacy-is-shaping-news-coverage</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoas-247-advocacy-is-shaping-news-coverage</guid>
            </item>
            <item>
                <title>AOA and GOA-backed bill takes aim at anti-patient, anti-competitive abuses by health and vision plans</title>

                <description>Bill would put patients and doctors back in control of important health care decisions.</description>

                    <pubDate>March 21, 2017</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-and-goa-backed-bill-take-aim-at-antipatient-anticompetitive-abuses</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-and-goa-backed-bill-take-aim-at-antipatient-anticompetitive-abuses</guid>
            </item>
            <item>
                <title>Thought leader: AOA launches Health Policy Institute to inform policymakers and the public</title>

                <description>AOA’s HPI to support health policy that improves eye health and vision care. </description>

                    <pubDate>June 29, 2017</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-launches-health-policy-institute</link>                        <media:content url="https://www.aoa.org//AOA/Images/Logos/Health%20Policy%20Institute_Logo.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-launches-health-policy-institute</guid>
            </item>
            <item>
                <title>AOA alerts states to NAVCP-backed noncovered services bill</title>

                <description>Legislation dictates how doctors practice, limits patient choice.</description>

                    <pubDate>March 10, 2017</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-alerts-states-to-navcp-backed-noncovered-services-bill</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-alerts-states-to-navcp-backed-noncovered-services-bill</guid>
            </item>
            <item>
                <title>UPDATE: Senate VA chairman deals blow to TECS program</title>

                <description>Experimental VA pilot misses mark by offering screenings in place of comprehensive eye exams.</description>

                    <pubDate>February 13, 2017</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/senate-va-chairman-deals-blow-to-tecs-program</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/senate-va-chairman-deals-blow-to-tecs-program</guid>
            </item>
            <item>
                <title>AOA’s patient safeguards reflected in final ‘Cures’ Bill</title>

                <description>AOA advocacy ensures optometry’s priorities advance with new law.</description>

                    <pubDate>December 15, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoas-patient-safeguards-reflected-in-final-cures-bill</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoas-patient-safeguards-reflected-in-final-cures-bill</guid>
            </item>
            <item>
                <title>Full-court press: AOA’s 2016 advocacy highlights</title>

                <description>Running, blocking and defending in the interests of its members, the AOA has big wins to celebrate.</description>

                    <pubDate>December 29, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/fullcourt-press-aoas-2016-advocacy-highlights</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/fullcourt-press-aoas-2016-advocacy-highlights</guid>
            </item>
            <item>
                <title>Proposed Contact Lens Rule misguided; AOA encourages doctors’ comments to FTC</title>

                <description>Regulation would require doctors to obtain patient acknowledgement of contact lens prescription.</description>

                    <pubDate>December 8, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/proposed-contact-lens-rule-misguided</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/proposed-contact-lens-rule-misguided</guid>
            </item>
            <item>
                <title>3 ways to be an all-star advocate</title>

                <description>Getting involved is critical to ensuring optometry’s priority issues are supported at the state and federal levels.</description>

                    <pubDate>December 7, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/3-ways-to-be-an-all-star-advocate</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/3-ways-to-be-an-all-star-advocate</guid>
            </item>
            <item>
                <title>AOA-PAC chair talks importance of contributions, ensuring a seat at the table</title>

                <description>AOA-PAC chair talks importance of contributions, ensuring a seat at the table.</description>

                    <pubDate>July 28, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-pac-chair-talks-importance-of-contributions</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-pac-chair-talks-importance-of-contributions</guid>
            </item>
            <item>
                <title>FTC proposes Contact Lens Rule changes; AOA warns of inaction</title>

                <description>Regulation would require doctors to obtain patient acknowledgement of contact lens prescription.</description>

                    <pubDate>November 17, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/ftc-proposes-contact-lens-rule-changes</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/ftc-proposes-contact-lens-rule-changes</guid>
            </item>
            <item>
                <title>AOA’s privacy appeal prompts change at testing organization</title>

                <description>AOA Board’s call to phase out use of SSNs hearkened, new tracker numbers implemented.</description>

                    <pubDate>November 3, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoas-privacy-appeal-prompts-change</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoas-privacy-appeal-prompts-change</guid>
            </item>
            <item>
                <title>AOA calls for change, federal investigation following data breach</title>

                <description>AOA Board calls for optometry testing organizations, state boards to phase out use of SSNs.</description>

                    <pubDate>October 13, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-calls-for-federal-investigation</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-calls-for-federal-investigation</guid>
            </item>
            <item>
                <title>Bill seeks 90-day EHR reporting period</title>

                <description>AOA supports shortened reporting period.</description>

                    <pubDate>May 13, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/bill-seeks-90-day-ehr-reporting-period</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/bill-seeks-90-day-ehr-reporting-period</guid>
            </item>
            <item>
                <title>Advocates build support for priority legislation, urge federal crackdown on unscrupulous contact lens resellers</title>

                <description>Bill seeks to hold sellers accountable for deceptive, abusive tactics.</description>

                    <pubDate>April 21, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/advocates-urge-federal-action-against-contact-lens-resellers</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2016/CACHeader2016.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/advocates-urge-federal-action-against-contact-lens-resellers</guid>
            </item>
            <item>
                <title>FTC issues warning letters related to Contact Lens Rule</title>

                <description>FTC issues Contact Lens Rule warning letters following period of low enforcement activity.</description>

                    <pubDate>April 11, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/ftc-issues-warning-letters-related-to-contact-lens-rule</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/ftc-issues-warning-letters-related-to-contact-lens-rule</guid>
            </item>
            <item>
                <title>Recess over, Congress considers AOA-backed bills</title>

                <description>AOA’s federal priorities stress fairness, patient safety and access.</description>

                    <pubDate>September 6, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/recess-over-congress-considers-aoa-backed-bills</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/recess-over-congress-considers-aoa-backed-bills</guid>
            </item>
            <item>
                <title>AOA president stands up for doctors of optometry and patients at Senate hearing</title>

                <description>David A. Cockrell, O.D., rebuffs claims made by online contact lens seller, focuses on patient health and safety</description>

                    <pubDate>July 31, 2014</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-president-stands-up-for-ods-and-patients-at-senate-hearing</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-president-stands-up-for-ods-and-patients-at-senate-hearing</guid>
            </item>
            <item>
                <title>New bill, old guise threatens doctors and patients once again</title>

                <description>Support AOA-PAC, strengthen optometry’s advocacy.</description>

                    <pubDate>October 31, 2017</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/truth-in-healthcare-marketing</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/truth-in-healthcare-marketing</guid>
            </item>
            <item>
                <title>Distinguished advocate</title>

                <description>AOA advocate shares what it means to fight for optometry.</description>

                    <pubDate>August 29, 2017</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/vision-quest</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/vision-quest</guid>
            </item>
            <item>
                <title>AOA provides model legislation to fight forced discounts</title>

                <description>Members should work with affiliates to create future state laws</description>

                    <pubDate>January 7, 2014</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-provides-model-legislation-to-fight-forced-discounts</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-provides-model-legislation-to-fight-forced-discounts</guid>
            </item>
            <item>
                <title>Day of action: Grow support for ‘DOC Access Act’</title>

                <description>Urge lawmakers’ support of H.R. 3323 on 3/23.</description>

                    <pubDate>March 23, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/day-of-action-grow-support-for-doc-access-act</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/day-of-action-grow-support-for-doc-access-act</guid>
            </item>
            <item>
                <title>Prioritizing optometry</title>

                <description>Advocating for optometry begins-and ends-with our patients. That&#39;s something I learned early on in my career: fighting on behalf of quality care, access and safety for patients is how we advocate for this profession.</description>

                    <pubDate>August 15, 2017</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/letter-from-the-president-prioritizing-optometry</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/LetterfromthePresidentQuinn.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/letter-from-the-president-prioritizing-optometry</guid>
            </item>
            <item>
                <title>Rumors of meaningful use’s demise have been greatly exaggerated</title>

                <description>CMS admin’s comments stir questions regarding MU, signal coming changes.</description>

                    <pubDate>January 18, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/rumors-of-meaningful-uses-demise-have-been-greatly-exaggerated</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/rumors-of-meaningful-uses-demise-have-been-greatly-exaggerated</guid>
            </item>
            <item>
                <title>Year-end legislation advances AOA priorities</title>

                <description>Looking to upgrade equipment? Pre-holiday legislation helps.</description>

                    <pubDate>January 7, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/year-end-legislation-advances-aoa-priorities</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/year-end-legislation-advances-aoa-priorities</guid>
            </item>
            <item>
                <title>Contact lens care guides scrutinized by FDA panel</title>

                <description>AOA involved in public health discussion involving FDA lens care guidance</description>

                    <pubDate>May 19, 2014</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/contact-lens-care-guides-scrutinized-by-fda-panel</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/contact-lens-care-guides-scrutinized-by-fda-panel</guid>
            </item>
            <item>
                <title>AOA-backed legislation aims to boost eye exams among seniors with diabetes</title>

                <description>Bill incentivizes referrals of Medicare patients with diabetes to eye doctors.</description>

                    <pubDate>March 2, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-backed-legislation-aims-to-boost-eye-exams-among-seniors-with-diabetes</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-backed-legislation-aims-to-boost-eye-exams-among-seniors-with-diabetes</guid>
            </item>
            <item>
                <title>3 tips for becoming an AOA keyperson</title>

                <description>Volunteers share tips on how to prepare for the position.</description>

                    <pubDate>December 29, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/3-tips-for-becoming-an-aoa-keyperson</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/3-tips-for-becoming-an-aoa-keyperson</guid>
            </item>
            <item>
                <title>Lobbyists hired to oppose AOA/ADA-backed DOC Access Act</title>

                <description>Vision plans are working overtime in the nation’s capital to blunt the AOA-backed DOC Access Act.</description>

                    <pubDate>October 13, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/lobbyists-hired-to-oppose-aoa-ada-backed-doc-access-act</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/lobbyists-hired-to-oppose-aoa-ada-backed-doc-access-act</guid>
            </item>
            <item>
                <title>AOA calls for antitrust protection before Supreme Court case</title>

                <description>Supreme Court case could impact regulation of state boards</description>

                    <pubDate>October 10, 2014</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-calls-for-antitrust-protection-before-supreme-court-case</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-calls-for-antitrust-protection-before-supreme-court-case</guid>
            </item>
            <item>
                <title>New legislation would provide more flexibility in EHR incentive programs</title>

                <description>AOA backs legislation to offer a shorter, more flexible reporting period</description>

                    <pubDate>September 25, 2014</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/new-legislation-would-provide-more-flexibility-in-ehr-incentive-programs</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/new-legislation-would-provide-more-flexibility-in-ehr-incentive-programs</guid>
            </item>
            <item>
                <title>AOA defends doctors of optometry against new attack on Harkin law</title>

                <description>New bill would repeal landmark provider nondiscrimination provision</description>

                    <pubDate>September 10, 2013</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-defends-doctors-against-new-attack-on-harkin-law</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-defends-doctors-against-new-attack-on-harkin-law</guid>
            </item>
            <item>
                <title>ODs score win on prescribing law</title>

                <description>Advocacy efforts by the Michigan Optometric Association and the AOA tighten requirements on prescriptions</description>

                    <pubDate>July 24, 2014</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/doctors-of-optometry-score-win-on-prescribing-law</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/doctors-of-optometry-score-win-on-prescribing-law</guid>
            </item>
            <item>
                <title>UPDATE: AOA submits comments on FTC Contact Lens, Eyeglasses rules</title>

                <description>Read AOA’s 15 points to enhance patient protection in FTC rules</description>

                    <pubDate>October 27, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-submits-comments-on-ftc-contact-lens-eyeglasses-rules</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-submits-comments-on-ftc-contact-lens-eyeglasses-rules</guid>
            </item>
            <item>
                <title>FTC seeks feedback on Contact Lens and Eyeglasses rules</title>

                <description>AOA to issue comment, encourages member insight. </description>

                    <pubDate>September 18, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/ftc-seeks-feedback-on-contact-lens-and-eyeglasses-rules</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/ftc-seeks-feedback-on-contact-lens-and-eyeglasses-rules</guid>
            </item>
            <item>
                <title>Rethinking eye health and vision care</title>

                <description>AOA initiative informs about necessity of integrated benefits.</description>

                    <pubDate>August 17, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/rethinking-eye-health-and-vision-care</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/rethinking-eye-health-and-vision-care</guid>
            </item>
            <item>
                <title>Optometry’s advocates mobilize during Congressional recess</title>

                <description>Chance to build new support for federal priorities.</description>

                    <pubDate>August 14, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/optometrys-advocates-mobilize-during-congressional-recess</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/optometrys-advocates-mobilize-during-congressional-recess</guid>
            </item>
            <item>
                <title>AOA steps up efforts to guide NAM vision study</title>

                <description>Addressed IOM project groups on expanding access to ODs, regular eye exams.</description>

                    <pubDate>July 31, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-steps-up-efforts-to-guide-nam-vision-study</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-steps-up-efforts-to-guide-nam-vision-study</guid>
            </item>
            <item>
                <title>AOA advocacy helps avert Medicare cuts in trade bill</title>

                <description>Cuts would have amounted to nearly $700 million.</description>

                    <pubDate>July 24, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-advocacy-helps-avert-medicare-cuts-in-trade-bill</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-advocacy-helps-avert-medicare-cuts-in-trade-bill</guid>
            </item>
            <item>
                <title>Supreme Court dismisses ACA challenge, AOA-backed provisions remain in full effect</title>

                <description>Member feedback informed comments to CMS.</description>

                    <pubDate>June 25, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/supreme-court-dismisses-aca-challenge-aoa-backed-provisions-remain-in-full-effect</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/supreme-court-dismisses-aca-challenge-aoa-backed-provisions-remain-in-full-effect</guid>
            </item>
            <item>
                <title>AOA lobbies for changes in EHR Incentive Programs</title>

                <description>Member feedback informed comments to CMS.</description>

                    <pubDate>June 23, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-lobbies-for-changes-in-ehr-incentive-programs</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-lobbies-for-changes-in-ehr-incentive-programs</guid>
            </item>
            <item>
                <title>HHS reverses course on Harkin Law guidance</title>

                <description>Major advocacy win removes damaging HHS FAQ.</description>

                    <pubDate>June 4, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/hhs-reverses-course-on-harkin-law-guidance</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/hhs-reverses-course-on-harkin-law-guidance</guid>
            </item>
            <item>
                <title>AOA advocacy helps shape ‘Cures Act’</title>

                <description>Even higher levels of involvement needed in ongoing advocacy efforts</description>

                    <pubDate>June 1, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-advocacy-helps-shape-cures-act</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-advocacy-helps-shape-cures-act</guid>
            </item>
            <item>
                <title>Medicare seniors deserve better coverage for eye care</title>

                <description>CAC panel discusses importance of comprehensive exams</description>

                    <pubDate>April 15, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/medicare-seniors-deserve-better-coverage-for-eye-care</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2015/aging-eyes.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/medicare-seniors-deserve-better-coverage-for-eye-care</guid>
            </item>
            <item>
                <title>Optometry takes Capitol Hill</title>

                <description>AOA members address priority issues directly with U.S. House and Senate members</description>

                    <pubDate>April 15, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/optometry-takes-capitol-hill</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/optometry-takes-capitol-hill</guid>
            </item>
            <item>
                <title>CMS proposes shorter meaningful use reporting periods</title>

                <description>AOA will continue to support changes to ease burden on doctors of optometry</description>

                    <pubDate>April 23, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/cms-proposes-shorter-meaningful-use-reporting-periods</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/cms-proposes-shorter-meaningful-use-reporting-periods</guid>
            </item>
            <item>
                <title>What you need to know about ‘MACRA,’ the new Medicare pay reform law</title>

                <description>AOA outlines coming changes to Medicare payment system</description>

                    <pubDate>April 23, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/what-you-need-to-know-about-macra-the-new-medicare-pay-reform-law</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/what-you-need-to-know-about-macra-the-new-medicare-pay-reform-law</guid>
            </item>
            <item>
                <title>AOA continues fight to improve meaningful use in 2015</title>

                <description>Changes sought through legislative, regulatory avenues. </description>

                    <pubDate>January 16, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-continues-fight-to-improve-meaningful-use-in-2015</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-continues-fight-to-improve-meaningful-use-in-2015</guid>
            </item>
            <item>
                <title>CMS to ease meaningful use reporting periods</title>

                <description>AOA plans to push for 90-day reporting period to benefit doctors of optometry</description>

                    <pubDate>February 12, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/cms-to-ease-meaningful-use-reporting-periods</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/cms-to-ease-meaningful-use-reporting-periods</guid>
            </item>
            <item>
                <title>AOA Contact Lens watchdog group to track, report illegal contact lens sales </title>

                <description>Group seeks to remove illegal lenses from marketplace</description>

                    <pubDate>February 23, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-contact-lens-watchdog-group-to-track-report-illegal-contact-lens-sales</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-contact-lens-watchdog-group-to-track-report-illegal-contact-lens-sales</guid>
            </item>
            <item>
                <title>How to engage with local elected officials</title>

                <description>Tips for building relationships with legislators.</description>

                    <pubDate>March 3, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/how-to-engage-with-local-elected-officials</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/how-to-engage-with-local-elected-officials</guid>
            </item>
            <item>
                <title>Medicare payments increase by 75% in 10 years</title>

                <description>Doctors of optometry will get paid $1.163 billion by Medicare in 2015</description>

                    <pubDate>March 19, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/medicare-payments-increase-by-75-percent-in-10-years</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/medicare-payments-increase-by-75-percent-in-10-years</guid>
            </item>
            <item>
                <title>AOA urges members to lobby for loan repayment bill at CAC</title>

                <description>Optometry wants reinstatement into NHSC program.</description>

                    <pubDate>April 8, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-urges-members-to-lobby-for-loan-repayment-bill-at-cac</link>                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/aoa-urges-members-to-lobby-for-loan-repayment-bill-at-cac</guid>
            </item>
            <item>
                <title>Congress’ spending bill addresses optometry’s priorities</title>

                <description>Bill contains funds for expanding vision care in community health centers</description>

                    <pubDate>December 19, 2014</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/congress-spending-bill-addresses-optometrys-priorities</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Capitol_Hill_Flag.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/congress-spending-bill-addresses-optometrys-priorities</guid>
            </item>
            <item>
                <title>Survey says: Doctors of optometry step up as pandemic sets in</title>

                <description>Overwhelming majority of doctors of optometry provide emergent and urgent care amid devastating COVID-19 crisis.</description>

                    <pubDate>May 15, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/doctors-of-optometry-step-up-as-pandemic-sets-in</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Doctor_COVID_Survey.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/doctors-of-optometry-step-up-as-pandemic-sets-in</guid>
            </item>
            <item>
                <title>Nearly 10% Medicare pay cuts loom without Congress’ action</title>

                <description>Congressional action is needed to stave off a trio of pay cuts totaling almost 10% of Medicare physicians’ reimbursement. Here’s how you can help.</description>

                    <pubDate>October 20, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/federal-advocacy/medicare-pay-cuts-loom-without-congress-action</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Medicare-Cut-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Medicare-Cut.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/federal-advocacy/medicare-pay-cuts-loom-without-congress-action</guid>
            </item>
            <item>
                <title>Medical groups tally defeats as AOA and affiliates stay alert to nationwide ‘not-a-doctor’ threat  </title>

                <description>AOA, affiliates continue to fight against restrictive legislation. </description>

                    <pubDate>February 25, 2026</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/medical-groups-tally-defeats-as-aoa-and-affiliates-stay-alert-to-nationwide-not-a-doctor-threat</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2026/US_Map_3D_Render_Hero.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/medical-groups-tally-defeats-as-aoa-and-affiliates-stay-alert-to-nationwide-not-a-doctor-threat</guid>
            </item>
            <item>
                <title>Affiliate legislative wins in 2025 aided by battle-tested legal and policy experts</title>

                <description>Grassroots efforts are moving the needle for optometry. </description>

                    <pubDate>February 24, 2026</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/aoa-state-government-relations-committee-earns-4-major-wins-in-2025</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2026/Advocate_Illustration_Hero.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/aoa-state-government-relations-committee-earns-4-major-wins-in-2025</guid>
            </item>
            <item>
                <title>South Carolina Supreme Court upholds state’s Eye Care Patient Protection Law </title>

                <description>Favorable ruling ends a decade-long legal battle for the South Carolina Optometric Physicians Association. </description>

                    <pubDate>January 27, 2026</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/south-carolina-supreme-court-upholds-states-eye-care-patient-protection-law</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/South_Carolina_State_Flag_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/south-carolina-supreme-court-upholds-states-eye-care-patient-protection-law</guid>
            </item>
            <item>
                <title>Vision test kiosks elicit state patient safety alert</title>

                <description>Pennsylvania doctors of optometry sound the alarm on Eyebot kiosk pilot </description>

                    <pubDate>January 13, 2026</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/vision-test-kiosks-elicit-state-patient-safety-alert</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2026/Pennsylvania_State_Flag_Hero.jpeg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/vision-test-kiosks-elicit-state-patient-safety-alert</guid>
            </item>
            <item>
                <title>Arkansas doctors rallying to defeat EyeMed tactics that undermine purpose of state&#39;s new VBM accountability law</title>

                <description>State association and AOA unite in push for full implementation and fairness for optometry practices</description>

                    <pubDate>January 14, 2026</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/arkansas-doctors-rallying-to-defeat-eyemed-tactics-that-undermine-purpose-of-states-new-vbm-accountability-law</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2026/Arkansas_State_Flag_Hero.jpeg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/arkansas-doctors-rallying-to-defeat-eyemed-tactics-that-undermine-purpose-of-states-new-vbm-accountability-law</guid>
            </item>
            <item>
                <title>State champs </title>

                <description>Legislative victories in Arkansas, Texas and Oklahoma underscore the fact that state-level advocacy is essential to curbing abuse by vision benefit managers. </description>

                    <pubDate>August 5, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/state-champs</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Dr_Sugg_CapitolHill_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/state-champs</guid>
            </item>
            <item>
                <title>Minnesota passes long-awaited scope expansion bill </title>

                <description>The new law removes outdated medication restrictions and allows some in-office procedures. </description>

                    <pubDate>July 16, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/minnesota-passes-long-awaited-scope-expansion-bill</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Minnesota-state-capitol-building.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/minnesota-passes-long-awaited-scope-expansion-bill</guid>
            </item>
            <item>
                <title>Texas unanimously passes groundbreaking VBM access bill </title>

                <description>Effective immediately, law opens VBM provider networks for all credentialed optometrists. </description>

                    <pubDate>July 2, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/texas-unanimously-passes-groundbreaking-vbm-access-bill</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Texas_US_Flag_atCapitol_Austin_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/texas-unanimously-passes-groundbreaking-vbm-access-bill</guid>
            </item>
            <item>
                <title>650+ reasons why these powerhouse state sessions are advancing optometry </title>

                <description>Prepare your advocacy team to create a winning legislative strategy by attending one of the AOA State Government Relations Committee Regional Advocacy Meetings this August or October. </description>

                    <pubDate>June 11, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/650-reasons-why-these-powerhouse-state-sessions-are-advancing-optometry</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/SGRC-RAM_header_1600x800_v1.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/650-reasons-why-these-powerhouse-state-sessions-are-advancing-optometry</guid>
            </item>
            <item>
                <title>Study: ‘Unprecedented’ optometry scope of practice expansion benefits patients </title>

                <description>The gains were strongest for Medicare beneficiaries and rural patients. </description>

                    <pubDate>May 7, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/study-unprecedented-optometry-scope-of-practice-expansion-benefits-patients</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Eye_Doctor_Older_Female_Patient_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/study-unprecedented-optometry-scope-of-practice-expansion-benefits-patients</guid>
            </item>
            <item>
                <title>Major victory for West Virginia patients, optometrists </title>

                <description>West Virginia’s scope victory makes it the fourteenth state in the nation to authorize doctors of optometry for ophthalmic lasers, bolstering patients’ access to this level of care. </description>

                    <pubDate>May 8, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/major-victory-for-west-virginia-patients-optometrists</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/west-virginia_WIF_1600x800_v1%20%281%29.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/major-victory-for-west-virginia-patients-optometrists</guid>
            </item>
            <item>
                <title>North Dakota secures telemedicine provisions, ignites grassroots advocacy </title>

                <description>Pivotal new law establishes crucial safeguards and accountability for optometric telemedicine services but revitalizes grassroots engagement and strengthens the future of care in North Dakota along the way. </description>

                    <pubDate>April 24, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/north-dakota-secures-telemedicine-provisions-ignites-grassroots-advocacy</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/north-dakota_telemedicine_1600x800.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/north-dakota-secures-telemedicine-provisions-ignites-grassroots-advocacy</guid>
            </item>
            <item>
                <title>How to build productive relationships with legislators </title>

                <description>AOA members share how solid relationships made all the difference in their scope battles. </description>

                    <pubDate>March 26, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/how-to-build-productive-relationships-with-legislators</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/Handshake_ManWoman_THumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Handshake_ManWoman_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/how-to-build-productive-relationships-with-legislators</guid>
            </item>
            <item>
                <title>Why you should fight for scope expansion </title>

                <description>Two AOA members who have spent countless hours advocating for scope expansion in their home states share why—and how—they did it. </description>

                    <pubDate>March 19, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/why-you-should-fight-for-scope-expansion</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Megaphone_TealBG_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/why-you-should-fight-for-scope-expansion</guid>
            </item>
            <item>
                <title>Committee spotlight: AOA’s State Government Relations Committee </title>

                <description>Get to know the committee that serves as a comprehensive resource for state affiliates’ political activities. </description>

                    <pubDate>March 20, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/committee-spotlight-aoas-state-government-relations-committee</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/committee-focus_WIF_180x180.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/committee-focus_WIF_1600x800_v1.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/committee-spotlight-aoas-state-government-relations-committee</guid>
            </item>
            <item>
                <title>How Arkansas’ major VBM law delivers on calls to promote fairness, doctor-patient relationships </title>

                <description>Optometry’s advocates continue to build momentum at a state—and federal—level behind VBM policy changes that rebalance the relationship among plans, patients and their doctors. </description>

                    <pubDate>March 5, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/how-arkansas-major-vbm-law-delivers-on-calls-to-promote-fairness-doctor-patient-relationships</link>                        <media:thumbnail url="https://www.aoa.org/a/21022" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/arkansas-bill_hero_1600x800_v1.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/how-arkansas-major-vbm-law-delivers-on-calls-to-promote-fairness-doctor-patient-relationships</guid>
            </item>
            <item>
                <title>Texas optometrists mount defense in court and legislature of landmark law on vision plan abuses </title>

                <description>The Texas Optometric Association delivers a strong retort to attempts by vision benefits managers to circumvent the state’s landmark 2023 law curbing abuses.</description>

                    <pubDate>February 27, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/texas-optometrists-mount-defense-in-court-and-legislature-of-landmark-law-on-vision-plan-abuses</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/Texas_US_Flag_atCapitol_Austin_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Texas_US_Flag_atCapitol_Austin_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/texas-optometrists-mount-defense-in-court-and-legislature-of-landmark-law-on-vision-plan-abuses</guid>
            </item>
            <item>
                <title>The case for expanding scope of optometry </title>

                <description>A worthwhile call to action for optometrists. </description>

                    <pubDate>January 28, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/the-case-for-expanding-scope-of-optometry</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Reed-FromthePresident-Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Reed-FromthePresident-Header.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/the-case-for-expanding-scope-of-optometry</guid>
            </item>
            <item>
                <title>In rural America, opportunity for optometry amid shortfall of ophthalmologists</title>

                <description>Patient access to eye care and care itself in rural America is jeopardized by the shortage of ophthalmologists, a new study suggests. AOA President Steven T. Reed, O.D., says optometry can help close the gap between the shrinking supply of ophthalmologists and the demand for care. By comparison, more than 99% of Americans live in counties with a doctor of optometry.</description>

                    <pubDate>January 23, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/in-rural-america-opportunity-for-optometry-amid-shortfall-of-ophthalmologists</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/JAMA-study_WIF_thumbnail_180x180_v2.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/JAMA-study_hero-image_1600x800_v2.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/in-rural-america-opportunity-for-optometry-amid-shortfall-of-ophthalmologists</guid>
            </item>
            <item>
                <title>Destination: Scope expansion </title>

                <description>The AOA deploys multifaceted support for state affiliates in their high-stakes fights to secure optometric scope expansion through strategic guidance, administrative and operational resources, and the Future Practice Initiative, established in 2018. The bold direction is yielding remarkable results—scope expansion and the future of optometry are reaching historic heights. </description>

                    <pubDate>January 22, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/destination-scope-expansion</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/AOA_Focus_WI24_Scope_Expansion_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/AOA_Focus_WI24_Scope_Expansion_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/destination-scope-expansion</guid>
            </item>
            <item>
                <title>Double duty: Doctors of optometry bring their vision to state legislatures</title>

                <description>A wave of doctors of optometry with decades of clinical experience are serving their communities in two ways—as health care professionals and state lawmakers. Get to know those who won reelection Nov. 5 and are being sworn in for legislation sessions in their respective states.</description>

                    <pubDate>January 5, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/double-duty-doctors-of-optometry-bring-their-vision-to-state-legislatures</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/Election_Map_Thumbnail_v3%201.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Election_Map_hero_v3%201.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/double-duty-doctors-of-optometry-bring-their-vision-to-state-legislatures</guid>
            </item>
            <item>
                <title>&#39;High value&#39; strategy sessions prep states’ advocacy </title>

                <description>AOA, affiliate advocacy teams convened for a third year of state advocacy workshops to collaborate on best practices for advancing optometric care in their communities. </description>

                    <pubDate>October 16, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/high-value-strategy-sessions-prep-states-advocacy</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/SGRC%202024%20Eastern%20Thumbnail.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/SGRC%202024%20Eastern.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/high-value-strategy-sessions-prep-states-advocacy</guid>
            </item>
            <item>
                <title>VBM abuses scrutinized by state policy think tank, U.S. Senate opens new investigation</title>

                <description>The AOA and affiliates’ multi-pronged approach to achieving coverage and reimbursement fairness builds momentum with state legislators’ forums, while the newest Senate investigation brings the total number of federal VBM probes to three.</description>

                    <pubDate>August 15, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/vbm-abuses-scrutinized-by-state-policy-think-tank-us-senate-opens-new-investigation</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/US_Capitol_Building_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/US_Capitol_Building_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/vbm-abuses-scrutinized-by-state-policy-think-tank-us-senate-opens-new-investigation</guid>
            </item>
            <item>
                <title>AOA, affiliates’ foundational advocacy work advancing optometry </title>

                <description>States’ advocacy teams will convene across three regional advocacy meetings in the coming months to work toward advancing optometric care in their communities. See what’s on their agenda. </description>

                    <pubDate>July 2, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/aoa-affiliates-foundational-advocacy-work-advancing-optometry</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/SGRC_Story_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/SGRC_Meetings_Story_Room_Hero%282%29.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/aoa-affiliates-foundational-advocacy-work-advancing-optometry</guid>
            </item>
            <item>
                <title>South Carolina judge overrules Visibly challenge to consumer protection law</title>

                <description>The 8-year legal saga to protect South Carolinians’ eye health from substandard vision tests marked a favorable development as optometry’s advocates convened at Optometry’s Meeting&#174;.</description>

                    <pubDate>June 26, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/south-carolina-judge-overrules-visibly-challenge-to-consumer-protection-law</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/South_Carolina_State_Flag_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/South_Carolina_State_Flag_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/south-carolina-judge-overrules-visibly-challenge-to-consumer-protection-law</guid>
            </item>
            <item>
                <title>Oklahoma secures optometry’s latest win over vision plan abuses </title>

                <description>A new law in Oklahoma provides a check on abuses by dominant prepaid vision plans (vision benefit managers). Patients and doctors of optometry win.</description>

                    <pubDate>June 6, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/oklahoma-secures-optometrys-latest-win-over-vision-plan-abuses</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Oklahoma%20State%20Flag%20-%20Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Oklahoma%20State%20Flag%20-%20Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/oklahoma-secures-optometrys-latest-win-over-vision-plan-abuses</guid>
            </item>
            <item>
                <title>What kind of impact is optometry making on the nation’s eye health? </title>

                <description>New study by economists underscores the role of optometry and how scope of practice expansion bodes well for patients and doctors.</description>

                    <pubDate>May 30, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/what-kind-of-impact-is-optometry-making-on-the-nations-eye-health</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Scope_Story_AfricanAmericanPatient_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Scope_Story_AfricanAmericanPatient_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/what-kind-of-impact-is-optometry-making-on-the-nations-eye-health</guid>
            </item>
            <item>
                <title>‘Profits over patients cannot continue’ with VBMs; Texas testifies at health insurance hearing</title>

                <description>As Texas defends its landmark law curbing vision benefit managers (VBMs), doctors of optometry testify at a hearing on the state’s health insurance market.</description>

                    <pubDate>May 16, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/profits-over-patients-cannot-continue-with-vbms-texas-testifies-at-health-insurance-hearing</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Texas%20Flag%20180x180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Texas_Flag_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/profits-over-patients-cannot-continue-with-vbms-texas-testifies-at-health-insurance-hearing</guid>
            </item>
            <item>
                <title>Kentucky attorney general holds Warby Parker accountable for its online vision test</title>

                <description>Enduring advocacy by the Kentucky Optometric Association regarding retailer’s online eye test shows results as its state attorney general reaches settlement with Warby Parker that results in a fine announced May 10.</description>

                    <pubDate>May 15, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/kentucky-attorney-general-holds-warby-parker-accountable-for-its-online-vision-test</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Accountable_Definition_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Accountable_Definition_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/kentucky-attorney-general-holds-warby-parker-accountable-for-its-online-vision-test</guid>
            </item>
            <item>
                <title>New York assembly bill potentially sows division in health care</title>

                <description>Focus should be on collective care and not burdening doctors of optometry who are providing patients with the benefit of their advanced education, training and care. Organized medicine has opposed the growing scope authority of optometrists around the country and the bill echoes recent efforts to stymie optometry’s effort to provide greater access to care by patients.</description>

                    <pubDate>May 9, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/new-york-assembly-bill-potentially-sows-division-in-health-care</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/NewYork_StateFlag_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/NewYork_StateFlag_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/new-york-assembly-bill-potentially-sows-division-in-health-care</guid>
            </item>
            <item>
                <title>California warily watches ‘not-a-doctor’ wording in Senate bill </title>

                <description>A recently amended California bill tackles who can and can’t be called a doctor in California. The California Optometric Association is on top of the issue, making sure the exclusionary wording does not apply to the state’s doctors of optometry. Not-a-doctor legislation emerged in several states last year, each effort defeated by optometry.</description>

                    <pubDate>April 23, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/california-warily-watches-not-a-doctor-wording-in-senate-bill</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/California_State_Flag_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/California_State_Flag_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/california-warily-watches-not-a-doctor-wording-in-senate-bill</guid>
            </item>
            <item>
                <title>Latest: Texas defends landmark vision plan law</title>

                <description>Texas optometrists stand alongside the State as a legal challenge to the constitutionality of the new vision plan law now heads before an appellate court.</description>

                    <pubDate>April 4, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/latest-texas-defends-landmark-vision-plan-law</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Gavel%20and%20scale_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Gavel%20and%20scale.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/latest-texas-defends-landmark-vision-plan-law</guid>
            </item>
            <item>
                <title>West Virginia adds optometric surgical procedures </title>

                <description>The state board’s legislative rule change, approved by the governor and effective immediately, expands Mountain State doctors’ scope of practice to include eyelid procedures. </description>

                    <pubDate>April 3, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/west-virginia-adds-optometric-surgical-procedures</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/West%20Virginia%20Flag_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/West%20Virginia%20Flag.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/west-virginia-adds-optometric-surgical-procedures</guid>
            </item>
            <item>
                <title>Florida optometrists quash effort—again—to pass ‘not-a-doctor’ bill</title>

                <description>“Not-a-doctor” bills have resurfaced again during this legislative session, after state affiliates and the AOA defeated similar pushes across the country in 2023. In Florida, on the last day of the legislative session, a bill there to limit the use of specific medical titles failed.</description>

                    <pubDate>March 14, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/florida-optometrists-quash-effort-again-to-pass-not-a-doctor-bill</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Florida%20Flag%20against%20Sky_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Florida%20Flag%20against%20Sky.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/florida-optometrists-quash-effort-again-to-pass-not-a-doctor-bill</guid>
            </item>
            <item>
                <title>South Dakota secures scope expansion for injections, optometric laser procedures </title>

                <description>South Dakota’s scope victory makes it the twelfth state in the nation to authorize doctors of optometry for ophthalmic lasers, bolstering patients’ access to this level of care. </description>

                    <pubDate>March 7, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/south-dakota-secures-scope-expansion-for-injections-optometric-laser-procedures</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/South%20Dakota%20Flag_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/South%20Dakota%20Flag_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/south-dakota-secures-scope-expansion-for-injections-optometric-laser-procedures</guid>
            </item>
            <item>
                <title>&#39;Not-a-doctor&#39; bills are back: Affiliates, AOA preparing for fresh attacks on optometry</title>

                <description>Last year, affiliates across the country defeated attempts to turn the clock back on optometry’s groundbreaking progress. This year brings two new challenges, as legislation is introduced in Florida—again—and Tennessee this month. Not that the AOA or optometry’s advocates in those states are surprised; as optometry advances, they’re prepared to resist any legislation that isn’t in the best interests of doctors of optometry and patients.</description>

                    <pubDate>January 18, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/affiliates-aoa-preparing-for-fresh-attacks-on-optometry-not-a-doctor-bills-are-back</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/FloridaTennesseeFlagsonSkyThumbnail2.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Florida%20and%20Tennessee%20Flags%20on%20Sky%20copy.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/affiliates-aoa-preparing-for-fresh-attacks-on-optometry-not-a-doctor-bills-are-back</guid>
            </item>
            <item>
                <title>Texas vision plan law, now in effect, sees favorable development in federal lawsuit</title>

                <description>The state’s first-in-the-nation vision plan reform law has faced a legal challenge since its passage, but a federal judge’s recent motion gives optometry’s advocates an opportunity to respond.</description>

                    <pubDate>January 17, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/texas-vision-plan-law-now-in-effect-sees-favorable-development-in-federal-lawsuit</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Judge%20Striking%20Gavel_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Judge%20Striking%20Gavel.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/texas-vision-plan-law-now-in-effect-sees-favorable-development-in-federal-lawsuit</guid>
            </item>
            <item>
                <title>Proposal in Utah would restrict contact lens patient choice, disrupt doctor-patient relationship </title>

                <description>State legislator authors misguided plan to block contact lens sales by doctors. </description>

                    <pubDate>January 10, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/proposal-in-utah-would-restrict-contact-lens-patient-choice-disrupt-doctor-patient-relationship</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Magnifying%20glass%20with%20word%20Flaws-Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Magnifying%20glass%20with%20word%20Flaws-Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/proposal-in-utah-would-restrict-contact-lens-patient-choice-disrupt-doctor-patient-relationship</guid>
            </item>
            <item>
                <title>Affiliates, AOA share forward-thinking strategies for optometry’s advocates</title>

                <description>AOA State Government Relations Center (SGRC) Regional Advocacy Meetings convened affiliate leaders and advocates from across the nation to collaborate and build formidable grassroots strategies for continued legislative success. </description>

                    <pubDate>October 26, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/affiliates-aoa-share-forward-thinking-strategies-for-optometrys-advocates</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/SGRC%20Recap%20Story%20Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/SGRC%20Recap%20Story%20Header.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/affiliates-aoa-share-forward-thinking-strategies-for-optometrys-advocates</guid>
            </item>
            <item>
                <title>Texas’ vision plan law takes effect, court challenge continues </title>

                <description>The nation’s first comprehensive state law prohibiting vision plans’ anti-competitive behaviors threatening the doctor-patient relationship and patient eye care access took effect amid plans’ legal challenge.</description>

                    <pubDate>September 7, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/texas-vision-plan-law-takes-effect-court-challenge-continues</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Legal%20Ruling_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Legal%20Blindness-UPDATED.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/texas-vision-plan-law-takes-effect-court-challenge-continues</guid>
            </item>
            <item>
                <title>Doctors of optometry in New Hampshire earn authorization to provide vaccines to public</title>

                <description>The public can now get their vaccinations for COVID-19, shingles and flu from doctors of optometry in New Hampshire, after the New Hampshire Optometric Association helped secure passage of a bill giving them that authority. The new law goes into effect Sept. 3.</description>

                    <pubDate>August 17, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/doctors-of-optometry-in-new-hampshire-earn-authorization-to-provide-vaccines-to-public</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/New%20Hampshire%20Flag%20against%20sky_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/New%20Hampshire%20Flag%20against%20sky.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/doctors-of-optometry-in-new-hampshire-earn-authorization-to-provide-vaccines-to-public</guid>
            </item>
            <item>
                <title>New Texas law halts vision plans’ anti-competitive, monopolistic behaviors</title>

                <description>ICYMI: Texas optometry’s vision plan bill protects the doctor-patient relationship with provisions that promote fair competition and valuation of comprehensive optometric care. What does that mean for the profession at large?</description>

                    <pubDate>July 27, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/new-texas-law-halts-vision-plans-anti-competitive-monopolistic-behaviors</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Line%20in%20Sand_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Line%20in%20Sand.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/new-texas-law-halts-vision-plans-anti-competitive-monopolistic-behaviors</guid>
            </item>
            <item>
                <title>YAG procedures by doctors of optometry, after cataract surgery, better for patients’ care and convenience</title>

                <description>Survey of 10 states, where doctors of optometry are certified to perform the YAG capsulotomy to treat complications from cataract surgery, finds patients are more likely to get in to see their doctors of optometry for the laser eye surgery than their ophthalmologists, and many see cost savings. Survey results provide evidence or grounds for further optometric scope expansion to other states, especially in light of workforce shortages. </description>

                    <pubDate>July 13, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/yag-procedures-by-doctors-of-optometry-after-cataract-surgery-better-for-patients-care-and-convenience-aoa-survey-says</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/YAG_Laser_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/YAG_Laser.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/yag-procedures-by-doctors-of-optometry-after-cataract-surgery-better-for-patients-care-and-convenience-aoa-survey-says</guid>
            </item>
            <item>
                <title>Affiliates’ advocacy teams prepare to convene for meeting of the minds</title>

                <description>The state advocacy-focused meetings, hosted by the AOA State Government Relations Committee, return in 2023 with three regionally based forums August through October. </description>

                    <pubDate>July 6, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/affiliates-advocacy-teams-prepare-to-convene-for-meeting-of-the-minds</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/SGRC_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/SGRC_Header.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/affiliates-advocacy-teams-prepare-to-convene-for-meeting-of-the-minds</guid>
            </item>
            <item>
                <title>Doctors of optometry in Texas and Nevada build bulwark against vision plan abuses</title>

                <description>Doctors of optometry in Texas and Nevada out-worked, out-organized and out-witted a better-funded opposition to realize legislation meant to overcome abuses by vision plans. The biggest opponent? The National Association of Vision Care Plans, which describes itself as a “voice for the managed vision care industry.”</description>

                    <pubDate>June 22, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/doctors-of-optometry-in-texas-and-nevada-build-bulwark-against-vision-plan-abuses</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Nevada-Florida%20Flags_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Nevada-Florida%20Flags%20copy.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/doctors-of-optometry-in-texas-and-nevada-build-bulwark-against-vision-plan-abuses</guid>
            </item>
            <item>
                <title>DeSantis decision delivers historic win for Florida optometrists and patients</title>

                <description>Florida governor’s veto of far-reaching “not-a-doctor/physician” bill marks a high-profile rejection of organized medicine’s effort to derail AOA/affiliates’ drive nationwide toward optometric scope expansion.</description>

                    <pubDate>June 7, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/desantis-decision-delivers-historic-win-for-florida-optometrists-and-patients</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Legislative_Gavel_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Legislative_Gavel.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/desantis-decision-delivers-historic-win-for-florida-optometrists-and-patients</guid>
            </item>
            <item>
                <title>AOA and state affiliates rally to decry and defeat discriminatory ‘not-a-doctor’ bills</title>

                <description>Amid historic gains for optometry, the AOA and seven state affiliates find themselves battling a spate of legislation that potentially seeks to block, limit or discourage doctors of optometry from being referenced as doctors and physicians in their respective states and threatens to undermine the profession’s progress.</description>

                    <pubDate>May 4, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/aoa-and-state-affiliates-rally-to-decry-and-defeat-discriminatory-not-a-doctor-bills</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Not-a-doctorbill%20050423_thumbnail.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Not-a-doctor%20bill%20050423_red.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/aoa-and-state-affiliates-rally-to-decry-and-defeat-discriminatory-not-a-doctor-bills</guid>
            </item>
            <item>
                <title>Optometry’s scope wins draw new attacks from medical, ophthalmology groups</title>

                <description>Affiliates and AOA fighting to retain nationwide scope expansion momentum while defeating misinformation scheme launched by extremist MD groups.</description>

                    <pubDate>March 9, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/optometrys-scope-wins-draw-new-attacks-from-medical-and-ophthalmology-groups</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Disinformation-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Misinformation.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/optometrys-scope-wins-draw-new-attacks-from-medical-and-ophthalmology-groups</guid>
            </item>
            <item>
                <title>Regional Advocacy Meetings prime states’ advocates for 2023 battles and beyond</title>

                <description>The four regionally based meetings brought together seasoned statehouse veterans and advocates to build on optometry’s historic advances and collaborate on continued success.</description>

                    <pubDate>December 14, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/regional-advocacy-meetings-prime-states-advocates-for-2023-battles-and-beyond</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/SGRC-News-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/SGRC-news.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/regional-advocacy-meetings-prime-states-advocates-for-2023-battles-and-beyond</guid>
            </item>
            <item>
                <title>Hubble Contacts fined $300,000 in civil penalties for deceptive trade practices in Texas</title>

                <description>Doctors of optometry and consumers alert Texas attorney general to concerns about the online contact lens retailer. It was the second settlement in 2022 against Hubble for deceptive trade practices, at the state and federal levels.</description>

                    <pubDate>June 30, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/hubble-contacts-fined-for-deceptive-trade-practices-in-texas</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Contact-Lenses-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Contact-Lenses.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/hubble-contacts-fined-for-deceptive-trade-practices-in-texas</guid>
            </item>
            <item>
                <title>Huge scope victory for Colorado doctors of optometry</title>

                <description>Colorado becomes the tenth state—and fourth since 2021—to grant expanded contemporary optometric authority including laser procedures to doctors of optometry. Patients there now have greater access to comprehensive eye and vision care, while trained doctors of optometry can practice at some of the highest levels taught. </description>

                    <pubDate>June 8, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/scope-victory-for-colorado</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/ColoradoFlag-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/ColoradoFlag.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/scope-victory-for-colorado</guid>
            </item>
            <item>
                <title>Regional Advocacy Meetings strengthen states’ advocacy, collaboration</title>

                <description>The four regional advocacy meetings across the U.S. this summer and fall look to build upon the profession’s historic statehouse momentum in recent years. Learn how you can get involved.</description>

                    <pubDate>May 12, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/regional-advocacy-meetings-strengthen-states-advocacy</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/SGRC-RAMs-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/SGRC-RAMs.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/regional-advocacy-meetings-strengthen-states-advocacy</guid>
            </item>
            <item>
                <title>Virginia gains optometric laser procedures for glaucoma, post-cataract care</title>

                <description>Virginia becomes the ninth state—and third since 2021—to expand its optometric scope of practice to include these contemporary procedures.</description>

                    <pubDate>March 10, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/virginia-scope-advancement</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Virginia_Flag-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Virginia_Flag.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/virginia-scope-advancement</guid>
            </item>
            <item>
                <title>1-800 Contacts’ attempt to undermine law thwarted by Georgia doctors yet again</title>

                <description>Doctors of optometry repeatedly leverage long relationships to ensure patient safety in delivering eye care and overcoming push by 1-800 Contacts. The lesson: Be proactive and reactive.</description>

                    <pubDate>February 24, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/1-800-contacts-attempt-to-undermine-law-thwarted-by-georgia-doctors-yet-again</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Georgia_state_flag-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Georgia_state_flag.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/1-800-contacts-attempt-to-undermine-law-thwarted-by-georgia-doctors-yet-again</guid>
            </item>
            <item>
                <title>AOA, MOA rebuff insurer’s reprisals against Mississippi eye care providers</title>

                <description>Mississippi ophthalmologists participating in preceptorships for optometry’s newly authorized YAG laser capsulotomy procedure faced threat of losing malpractice insurance coverage.</description>

                    <pubDate>February 24, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/moa-rebuff-insurers-reprisals-against-mississippi-eye-care-providers</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Malpractice-Denied-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Malpractice-Denied.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/moa-rebuff-insurers-reprisals-against-mississippi-eye-care-providers</guid>
            </item>
            <item>
                <title>New York gains oral medication prescribing authority</title>

                <description>The Empire State rounds out the list of states permitting optometry’s oral medication prescribing for ocular diseases, capping a year of historic scope wins for optometry’s advocates.</description>

                    <pubDate>October 27, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/new-york-gains-oral-medication-prescribing-authority</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/New_York_Flag-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/New_York_Flag.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/new-york-gains-oral-medication-prescribing-authority</guid>
            </item>
            <item>
                <title>California amends optometry’s approved treatments, medications and testing</title>

                <description>The scope victories eliminate some prior drug and treatment restrictions while also authorizing expanded testing, as well as COVID-19 vaccine administration.</description>

                    <pubDate>October 13, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/california-amends-optometrys-approved-treatments-medications-and-testing</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/California_State_Flag-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/California_State_Flag.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/california-amends-optometrys-approved-treatments-medications-and-testing</guid>
            </item>
            <item>
                <title>Kansas Insurance Department puts vision plans on notice</title>

                <description>After the Kansas Optometric Association and doctors of optometry there raised concerns, the Kansas Insurance Department says it will enforce the state Vision Care Services Act. Want to learn more about third party advocacy? Save the date for the AOA Payer Advocacy Summit, Nov. 15-16.</description>

                    <pubDate>September 9, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/kansas-insurance-department-puts-vision-plans-on-notice</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Kansas_Flag-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Kansas_Flag.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/kansas-insurance-department-puts-vision-plans-on-notice</guid>
            </item>
            <item>
                <title>State advocates ‘fighting to defend and advance our profession’</title>

                <description>The Advancing Optometry: State Advocacy Summit 2021, Aug. 30-31, convened hundreds of state advocates and leaders to prepare for current and future statehouse challenges.</description>

                    <pubDate>September 2, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/state-advocates-fighting-to-defend-and-advance-our-profession</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/Logos/StateAdvocacy.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/State_Advocacy_Summit.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/state-advocates-fighting-to-defend-and-advance-our-profession</guid>
            </item>
            <item>
                <title>The scope of success</title>

                <description>Coming off a pandemic-stricken year no less, states logged historic scope wins that helped to better realize optometry’s full prowess as primary eye care providers. An upcoming virtual summit offers state advocacy volunteers and leaders, and optometry’s advocates, an opportunity to collaborate on best practices.</description>

                    <pubDate>August 9, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/the-scope-of-success</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Jones_Harris_Scope_Success.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Jones_Harris_Scope_Success.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/the-scope-of-success</guid>
            </item>
            <item>
                <title>State Advocacy Summit amplifies lessons from year of historic scope victories</title>

                <description>Advancing Optometry: State Advocacy Summit 2021, Aug. 30-31, is a virtual opportunity for state advocacy volunteers and leaders, and optometry’s advocates, to collaborate on best practices.</description>

                    <pubDate>August 4, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/state-advocacy-summit-amplifies-lessons-from-year-of-historic-scope-victories</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/Logos/StateAdvocacy.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Advancing-Optometry-Header.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/state-advocacy-summit-amplifies-lessons-from-year-of-historic-scope-victories</guid>
            </item>
            <item>
                <title>Texas scope expansion gains doctors of optometry oral meds, glaucoma authority</title>

                <description>Texas becomes the latest state to achieve a significant scope expansion in 2021, earning doctors’ authority to prescribe oral eye medications and independently manage glaucoma.</description>

                    <pubDate>June 17, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/texas-scope-expansion-gains-doctors-oral-meds-glaucoma-authority</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Texas%20Flag%20180x180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Texas%20Flag%20900x450.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/texas-scope-expansion-gains-doctors-oral-meds-glaucoma-authority</guid>
            </item>
            <item>
                <title>History made: Wyoming expands scope to include contemporary laser, excision procedures</title>

                <description>Wyoming’s approval of contemporary optometric procedures, including laser and excision authorities, goes down in history as the first time in a single year that two states accomplished the scope expansion.</description>

                    <pubDate>April 15, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/wyoming-expands-scope-to-include-contemporary-laser-excision-procedures</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Wyoming-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Wyoming.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/wyoming-expands-scope-to-include-contemporary-laser-excision-procedures</guid>
            </item>
            <item>
                <title>Mississippi scope progresses, other states seeing early successes</title>

                <description>Mississippi zeros in on becoming the latest state to authorize certain laser procedures while other state affiliates report positive progress with their own legislation.</description>

                    <pubDate>March 12, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/mississippi-scope-progresses-other-states-seeing-early-successes</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Mississippi_state_flag-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Mississippi_state_flag.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/mississippi-scope-progresses-other-states-seeing-early-successes</guid>
            </item>
            <item>
                <title>8 states authorize doctors of optometry to give COVID-19 vaccinations: The latest</title>

                <description>Congresswoman encourages federal recognition of optometry’s utility in COVID-19 vaccinations nationwide as more states activate doctors of optometry alongside new vaccine developments.</description>

                    <pubDate>March 4, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/7-states-authorize-doctors-of-optometry-for-covid-19-vaccinations</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/7-Vaccine-States-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/8-Vaccine-States.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/7-states-authorize-doctors-of-optometry-for-covid-19-vaccinations</guid>
            </item>
            <item>
                <title>Massachusetts scope win adds glaucoma authority</title>

                <description>A scope expansion years in the making was signed into law with a comprehensive health care and telehealth bill on New Year’s Day.</description>

                    <pubDate>January 7, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/massachusetts-scope-win-adds-glaucoma-authority</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Mass-Flag-Capitol-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Mass-Flag-Capitol.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/massachusetts-scope-win-adds-glaucoma-authority</guid>
            </item>
            <item>
                <title>Going further</title>

                <description>The practice of optometry cannot move forward without expanding advocacy efforts and educational and professional development efforts. Are you ready to take your practice—and your profession—to the next level?</description>

                    <pubDate>December 21, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/going-further-expanding-advocacy-efforts-and-educational-and-professional-development-efforts</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Jones_%205-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Jones_%205.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/going-further-expanding-advocacy-efforts-and-educational-and-professional-development-efforts</guid>
            </item>
            <item>
                <title>Big scope expansion victories earned in Pennsylvania, Iowa, despite a turbulent year</title>

                <description>While 2020 will be remembered for the COVID-19 crisis, AOA affiliates, including Arkansas, managed to successfully navigate the pandemic and opposition from ophthalmology to expand care for treating patients.</description>

                    <pubDate>November 5, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/pennsylvania-and-iowa-earn-big-victories-to-expand-scope-of-practice</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Iowa_Penn_Scope-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Iowa_Penn_Scope.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/pennsylvania-and-iowa-earn-big-victories-to-expand-scope-of-practice</guid>
            </item>
            <item>
                <title>BREAKING: Optometry, patients win in Arkansas as ballot challenge to expanded practice law is invalidated</title>

                <description>The high court’s ruling ends the current bid by an ophthalmology-backed effort to place the state’s new optometric scope of practice act on the ballot for November.</description>

                    <pubDate>September 17, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/optometry-patients-win-in-arkansas-as-ballot-challenge-to-expanded-practice-law-is-invalidated</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Arkansas-Win-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Arkansas-Win.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/optometry-patients-win-in-arkansas-as-ballot-challenge-to-expanded-practice-law-is-invalidated</guid>
            </item>
            <item>
                <title>VSP policy change may violate states’ patient protection laws</title>

                <description>VSP reimbursement changes, which take effect Sept. 1, may run counter to states’ laws as the AOA and affiliates challenge policies that could negatively affect patient care.</description>

                    <pubDate>June 25, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/vsp-policy-change-may-violate-states-patient-protection-laws</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Highlighted-States-VSP.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/vsp-policy-change-may-violate-states-patient-protection-laws</guid>
            </item>
            <item>
                <title>Court-appointed official deems signatures at heart of Arkansas scope saga invalid</title>

                <description>The development comes as Arkansans for Healthy Eyes fights a well-funded, ophthalmologist-led group vying to dismantle the state’s scope of practice law in November’s election.</description>

                    <pubDate>July 16, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/court-appointed-official-deems-signatures-at-heart-of-arkansas-scope-saga-invalid</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Canvassing-Arkansas.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/court-appointed-official-deems-signatures-at-heart-of-arkansas-scope-saga-invalid</guid>
            </item>
            <item>
                <title>ALERT: Arkansas scope saga necessitates urgent action</title>

                <description>Opponents to Arkansas’ optometric scope of practice expansion up the ante in fight to repeal law; AOA steps up support and urges members’ immediate help.</description>

                    <pubDate>May 29, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/arkansas-scope-saga-necessitates-urgent-action</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/ImmediateAction.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/arkansas-scope-saga-necessitates-urgent-action</guid>
            </item>
            <item>
                <title>Study: Scope expansion to save Americans $4.6 billion annually</title>

                <description>Billions in annual savings to Americans’ health care and widespread support for a full range of optometric care are linchpin findings of a new report on nationwide optometric scope of practice expansion.</description>

                    <pubDate>May 25, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/scope-expansion-to-save-americans-billions-annually</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/ScopeExpansion.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/scope-expansion-to-save-americans-billions-annually</guid>
            </item>
            <item>
                <title>AOA, affiliates work in lockstep on optometry’s priorities</title>

                <description>Presenting at a Republican Attorneys General event, the AOA’s state government volunteers presented on patient protection enforcement and the FTC’s proposed Contact Lens Rule.</description>

                    <pubDate>December 19, 2019</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/state-government-relations-center-presenting-at-republican-attorneys-general-association</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/EyeExam-EarlyDetection.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/state-government-relations-center-presenting-at-republican-attorneys-general-association</guid>
            </item>
            <item>
                <title>Arkansas bureaucrat alleges ‘unethical’ request in scope law saga</title>

                <description>Arkansas doctors of optometry, and their patients, win again as hard-fought efforts avert a referendum for a November 2020 ballot. </description>

                    <pubDate>September 27, 2019</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/arkansas-secures-expanded-scope-of-practice</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Arkansas.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/arkansas-secures-expanded-scope-of-practice</guid>
            </item>
            <item>
                <title>Maryland expands scope of practice</title>

                <description>Maryland doctors of optometry gain new autonomy, prescribing authority, and procedures and management privileges with scope of practice expansion.</description>

                    <pubDate>May 2, 2019</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/maryland-expands-scope-of-practice</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/2019_MOA_Bill_Signing-770.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/maryland-expands-scope-of-practice</guid>
            </item>
            <item>
                <title>AOA, state affiliates blaze path for optometry’s future </title>

                <description>States’ 2019 legislative sessions are well underway and, already, optometry’s advocates can report important progress on patient safety and scope bills in a pair of states.</description>

                    <pubDate>February 7, 2019</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/aoa-state-affiliates-blaze-path-for-optometrys-future</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/PathForward.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/aoa-state-affiliates-blaze-path-for-optometrys-future</guid>
            </item>
            <item>
                <title>Report reflects AOA input to enhance health care access and choice for Americans</title>

                <description>Proposed reforms include scope expansion in states.</description>

                    <pubDate>January 10, 2019</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/optometry-can-contribute-high-quality-health-care-at-affordable-prices</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/HealthCareMoney.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/optometry-can-contribute-high-quality-health-care-at-affordable-prices</guid>
            </item>
            <item>
                <title>Driving change </title>

                <description>Scope expansion is key to optometry’s future success. We need to continue to prepare to practice to the fullest extent of our education, training and experience.</description>

                    <pubDate>October 24, 2018</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/aoa-president-driving-change</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/FromThePresPierce.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/aoa-president-driving-change</guid>
            </item>
            <item>
                <title>New Jersey finalizes hard-fought patient access measure</title>

                <description>Bill prohibits unnecessary vision plan mandates on doctors.</description>

                    <pubDate>January 10, 2018</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/nj-vision-plan-bill-2018</link>                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/nj-vision-plan-bill-2018</guid>
            </item>
            <item>
                <title>Massachusetts seeks glaucoma care expansion</title>

                <description>Bill would expand patients’ access to glaucoma care.</description>

                    <pubDate>November 7, 2017</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/massachusetts-seeks-glaucoma-care-expansion</link>                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/massachusetts-seeks-glaucoma-care-expansion</guid>
            </item>
            <item>
                <title>Alaska, Georgia notch legislative victories</title>

                <description>Laws solidify board autonomy, expand doctors’ scope, respectively.</description>

                    <pubDate>July 27, 2017</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/alaska-georgia-legislative-victories</link>                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/alaska-georgia-legislative-victories</guid>
            </item>
            <item>
                <title>South Carolina legislators override veto, safeguard patients’ vision health</title>

                <description>Bill ensures kiosks and online technology must provide same standard of care as an eye doctor.</description>

                    <pubDate>May 19, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/south-carolina-legislators-override-veto-safeguard-patients-vision-health</link>                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/south-carolina-legislators-override-veto-safeguard-patients-vision-health</guid>
            </item>
            <item>
                <title>Georgia, Nebraska advance patient-centered legislation</title>

                <description>Affiliates continue to safeguard patients against misleading online “vision tests,” inferior care.</description>

                    <pubDate>May 5, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/georgia-nebraska-advance-patient-centered-legislation</link>                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/georgia-nebraska-advance-patient-centered-legislation</guid>
            </item>
            <item>
                <title>Indiana navigates telehealth bill, exempts ophthalmic devices</title>

                <description>Grassroots effort energizes legislature to rein back bill language.</description>

                    <pubDate>March 16, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/indiana-navigates-telehealth-bill-exempts-ophthalmic-devices</link>                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/indiana-navigates-telehealth-bill-exempts-ophthalmic-devices</guid>
            </item>
            <item>
                <title>FTC, DOJ weigh in on Massachusetts’ glaucoma care expansion</title>

                <description>Legislators considering bill to expand scope of practice.</description>

                    <pubDate>February 25, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/ftc-doj-weigh-in-on-massachusetts-glaucoma-care-expansion</link>                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/ftc-doj-weigh-in-on-massachusetts-glaucoma-care-expansion</guid>
            </item>
            <item>
                <title>Arizona: ‘No’ on contact lens prescription extension</title>

                <description>Lawmakers vote ‘no’ on prescription expiration extension.</description>

                    <pubDate>February 24, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/arizona-no-on-contact-lens-prescription-extension</link>                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/arizona-no-on-contact-lens-prescription-extension</guid>
            </item>
            <item>
                <title>Kentucky heralds third party triumph in new law</title>

                <description>Potentially creates new standard business model</description>

                    <pubDate>July 23, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/kentucky-heralds-third-party-triumph-in-new-law</link>                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/kentucky-heralds-third-party-triumph-in-new-law</guid>
            </item>
            <item>
                <title>State association challenges mobile refractive service</title>

                <description>Business’ misleading claims could potentially harm public.</description>

                    <pubDate>July 16, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/state-association-challenges-mobile-refractive-service</link>                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/state-association-challenges-mobile-refractive-service</guid>
            </item>
            <item>
                <title>Texas doctor successfully challenges Aetna’s policy on panels</title>

                <description>Doctors of optometry will be able to get direct medical contracts with insurer.</description>

                    <pubDate>May 6, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/texas-doctor-successfully-challenges-aetnas-policy-on-panels</link>                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/texas-doctor-successfully-challenges-aetnas-policy-on-panels</guid>
            </item>
            <item>
                <title>Proposed state legislation doesn’t address patient safety</title>

                <description>Optometry works to support proper contact lens care for patients</description>

                    <pubDate>January 30, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/proposed-state-legislation-doesnt-address-patient-safety</link>                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/proposed-state-legislation-doesnt-address-patient-safety</guid>
            </item>
            <item>
                <title>AOA steps up fight against 1-800 Contacts anti-patient legislation</title>

                <description>Rhode Island, Arizona among state affiliates working hard to try to defeat bills</description>

                    <pubDate>February 19, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/aoa-steps-up-fight-against-1-800-contacts-anti-patient-legislation</link>                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/aoa-steps-up-fight-against-1-800-contacts-anti-patient-legislation</guid>
            </item>
            <item>
                <title>Louisiana Gov. Jindal signs expanded scope of practice bill</title>

                <description>Louisiana’s win builds on state victories for optometry this year</description>

                    <pubDate>June 2, 2014</pubDate>

<link>https://www.aoa.org//news/advocacy/state-advocacy/louisiana-governor-jindal-signs-expanded-scope-of-practice-bill</link>                    <guid>https://www.aoa.org//news/advocacy/state-advocacy/louisiana-governor-jindal-signs-expanded-scope-of-practice-bill</guid>
            </item>
            <item>
                <title>Walmart’s embrace of vision-testing kiosks prompts massive student protest</title>

                <description>Following concerning Eyebot rollout, more than 1,000 optometry students nationwide seek answers on giant mega-retailer’s commitment to patient health and safety.</description>

                    <pubDate>February 18, 2026</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/walmarts-vision-kiosks-lowered-standard-prompt-massive-student-protest</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2026/Megaphone_Advocacy_Hero.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/walmarts-vision-kiosks-lowered-standard-prompt-massive-student-protest</guid>
            </item>
            <item>
                <title>AOA member advocates to expand emergency training access for optometrists </title>

                <description>AOA’s support helps Stop the Bleed program recognize doctors of optometry as qualified health care instructors. </description>

                    <pubDate>November 3, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-member-advocates-to-expand-emergency-training-access-for-optometrists</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Stop_The_Bleed_Hero_USE.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-member-advocates-to-expand-emergency-training-access-for-optometrists</guid>
            </item>
            <item>
                <title>AOA addresses Eyebot technology </title>

                <description>The AOA Federal Relations and Advocacy Action Committee and the New Technology Committee advocate for patient safety and greater regulation of potentially misleading diagnostic devices. </description>

                    <pubDate>November 4, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-addresses-eyebot-technology</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Safety_Alert_Graphic_Hero.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-addresses-eyebot-technology</guid>
            </item>
            <item>
                <title>AOA cites EyeMed as a barrier to care and demands changes </title>

                <description>The vision benefit middleman’s (VBM) impact on patients and practices, legal and lobbyist attacks and continuing refusal to fix unjustified clawbacks detailed by AOA Board of Trustees in letter to the company president.    </description>

                    <pubDate>August 21, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-cites-eyemed-as-a-barrier-to-care-and-demands-changes</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Person_Behind_Hurdles_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-cites-eyemed-as-a-barrier-to-care-and-demands-changes</guid>
            </item>
            <item>
                <title>The latest on AOA contact lens advocacy </title>

                <description>Efforts include federal legislation and a new class action lawsuit. </description>

                    <pubDate>May 14, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/the-latest-on-aoa-contact-lens-advocacy</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Take_Action_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/the-latest-on-aoa-contact-lens-advocacy</guid>
            </item>
            <item>
                <title>Warby Parker slapped with $1.5 million penalty for HIPAA breach </title>

                <description>Hackers gained unauthorized access to nearly 200,000 individuals’ protected health information in 2018 attack; investigators find three HIPAA Security Rule violations. </description>

                    <pubDate>February 25, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/warby-parker-slapped-with-15-million-penalty-for-hipaa-breach</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/Penalty_Stamp_Thumnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Penalty_Stamp_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/warby-parker-slapped-with-15-million-penalty-for-hipaa-breach</guid>
            </item>
            <item>
                <title>How AOA advocacy keeps contact lens wearers fright free  </title>

                <description>Twenty-one years after the Fairness to Contact Lens Consumers Act became law, the AOA continues to ensure that contact lenses are used safely by the public and urge a robust response by federal and state authorities to illegal and improper contact lens sales. </description>

                    <pubDate>October 29, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/how-aoa-advocacy-keeps-contact-lens-wearers-fright-free</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Woman%20wearing%20contact%20lens%20180x180.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Woman%20wearing%20contact%20lens%201800x600.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/how-aoa-advocacy-keeps-contact-lens-wearers-fright-free</guid>
            </item>
            <item>
                <title>Contacts Lens Prescription Modernization Act introduced as next step in ending damaging robocalls</title>

                <description>The fight to end the problematic loophole of robocalls continues with the introduction of Senate bill S.4083, a companion bill to H.R. 2748 from 2023. </description>

                    <pubDate>April 22, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/contacts-lens-prescription-modernization-act-introduced-as-next-step-in-ending-damaging-robocalls</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/OM%202023%20Live%20News%20Assets/OM_Robocall_Phone.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Robocall_Header.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/contacts-lens-prescription-modernization-act-introduced-as-next-step-in-ending-damaging-robocalls</guid>
            </item>
            <item>
                <title>Health system optometrists strike for recognition, fair labor practices </title>

                <description>Doctors of optometry employed by the University of California system went on strike Feb. 6-7, after a year of efforts to secure an agreement to invest in the care they provide.</description>

                    <pubDate>February 7, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/health-system-optometrists-strike-for-recognition-fair-labor-practices</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/UC%20OD%20strike%201_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/UC%20OD%20strike%201_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/health-system-optometrists-strike-for-recognition-fair-labor-practices</guid>
            </item>
            <item>
                <title>How AOA is keeping contact lens wearers safe this spooky season</title>

                <description>The AOA’s 31 in 31 campaign once again scrutinizes retailers in the contact lens market who sell their patients upstream when it comes to valid prescriptions.</description>

                    <pubDate>October 11, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/how-aoa-is-keeping-contact-lens-wearers-safe-this-spooky-season</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Halloween_Contact_Lenses_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Halloween_Contact_Lenses.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/how-aoa-is-keeping-contact-lens-wearers-safe-this-spooky-season</guid>
            </item>
            <item>
                <title>Constant presence: Alliance builds reputation for patient safety advocacy</title>

                <description>Founded five years ago, the Health Care Alliance for Patient Safety (HCAPS) is making good on its mission to advocate for patient safety and protect the fundamental doctor-patient relationship. The alliance’s advocacy will be recognized with the AOA’s Apollo Award during a ceremony at the 2023 Optometry’s Meeting&#174; June 21-24.</description>

                    <pubDate>June 1, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/constant-presence-alliance-builds-reputation-for-patient-safety-advocacy</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/HAPS_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Patient_Advocacy_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/constant-presence-alliance-builds-reputation-for-patient-safety-advocacy</guid>
            </item>
            <item>
                <title>Hubble Contacts concerns grow after woman loses eye, AOA asks where’s enforcement?</title>

                <description>“The number of consumers who have experienced adverse events related to Hubble Contacts is unacceptable,” AOA tells federal regulators and health authorities in appeal for “real action.”</description>

                    <pubDate>August 10, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/hubble-contacts-concerns-grow-after-woman-loses-eye-aoa-asks-wheres-enforcement</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Enforcement_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Enforcement.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/hubble-contacts-concerns-grow-after-woman-loses-eye-aoa-asks-wheres-enforcement</guid>
            </item>
            <item>
                <title>AOA challenges baseless attacks, mischaracterizations of optometric care</title>

                <description>Despite a vocal few denouncing gains in optometric care, the profession defines itself through the everyday application of quality clinical care, reinforced by optometry’s advocates’ vigilant outreach.</description>

                    <pubDate>January 19, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-today-show-response</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Todays_Show-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Todays_Show.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-today-show-response</guid>
            </item>
            <item>
                <title>Leading the charge: AOA recommends care standard for telemedicine use amid rapid change</title>

                <description>AOA Board of Trustees adopts recommendations from its Telehealth Council, which received input from leaders in eye health and vision care, technology, artificial and augmented intelligence and telemedicine platforms.</description>

                    <pubDate>January 19, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-recommends-care-standard-for-telemedicine-use-amid-rapid-change</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Telehealth_In_Optometry-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Telehealth_In_Optometry.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-recommends-care-standard-for-telemedicine-use-amid-rapid-change</guid>
            </item>
            <item>
                <title>AOA issues consumer health alert for online vision tests</title>

                <description>The public-facing alert encourages consumers to ask discerning questions about online vision tests before entrusting their eye health care to a direct-to-consumer service.</description>

                    <pubDate>October 27, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-issues-consumer-health-alert-for-online-vision-tests</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Consumer-Health-Alert-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Consumer-Health-Alert.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-issues-consumer-health-alert-for-online-vision-tests</guid>
            </item>
            <item>
                <title>Going batty for contact lens wearers</title>

                <description>Once again, in October, AOA’s ’31 in 31’ campaign is scrutinizing retailers in the contact lens market who wing it when it comes to patient protections.</description>

                    <pubDate>October 6, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoas-31-in-31-campaign</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Color_Contact_Lens_Costume_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Color_Contact_Lens_Costume.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoas-31-in-31-campaign</guid>
            </item>
            <item>
                <title>Vision Direct website removes FCLCA claims after AOA, BBB challenge</title>

                <description>The AOA’s challenge resulted in a BBB Fast-Track SWIFT case against the U.K.-based online retailer before the claims were removed.</description>

                    <pubDate>April 14, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/vision-direct-website-removes-fclca-claims-after-aoa-and-bbb-challenge</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/VisionDirect-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/VisionDirect.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/vision-direct-website-removes-fclca-claims-after-aoa-and-bbb-challenge</guid>
            </item>
            <item>
                <title>Goal should be mandatory protective eyewear in high school field hockey, not easing of rule</title>

                <description>AOA members and other professionals object to a national high school federation no longer mandating protective eye gear for field hockey players, illustrating how AOA advocacy is fueled by doctors of optometry and their leadership on the local, state and national levels.</description>

                    <pubDate>February 3, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/goal-should-be-mandatory-protective-eyewear-in-high-school-field-hockey</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/FieldHockey-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/FieldHockey.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/goal-should-be-mandatory-protective-eyewear-in-high-school-field-hockey</guid>
            </item>
            <item>
                <title>Mere commoditization</title>

                <description>Contact lens “gray markets,” deregulation pose real concerns for our patients’ health.</description>

                    <pubDate>October 6, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/mere-commoditization</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/President_Letter_Layman-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/President_Letter_Layman.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/mere-commoditization</guid>
            </item>
            <item>
                <title>AOA pushes Amazon to sufficiently address inappropriate contact lens sales</title>

                <description>The global e-commerce retailer again came to the AOA’s attention over posts from contact lens sellers that didn’t appear to meet FCLCA patient protection provisions requiring valid prescriptions.</description>

                    <pubDate>April 6, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-pushes-amazon-to-sufficiently-address-inappropriate-contact-lens-sales</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Amazon_pharmacy-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Amazon_pharmacy.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-pushes-amazon-to-sufficiently-address-inappropriate-contact-lens-sales</guid>
            </item>
            <item>
                <title>Online contact lens retailer, Vision Direct UK, to halt sales without required prescriptions after AOA complaints</title>

                <description>After years of the AOA alerting the company of regulatory and legal requirements regarding contact lens sales, Vision Direct recently announced on its website that it was halting its no-prescription service.</description>

                    <pubDate>December 21, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/vision-direct-uk-to-halt-sales-without-required-prescriptions-after-aoa-complaints</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Online-Ordering-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Online-Ordering.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/vision-direct-uk-to-halt-sales-without-required-prescriptions-after-aoa-complaints</guid>
            </item>
            <item>
                <title>APS welcomes Alcon, reflects on year of advocacy successes</title>

                <description>The advocacy collaborative fighting for patient safety and the doctor-patient relationship reports on a productive 2020, despite COVID-19 challenges, and recently welcomed Alcon as its newest member.</description>

                    <pubDate>December 1, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/alcon-joins-health-care-alliance-for-patient-safety</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/APS-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/APS-Story.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/alcon-joins-health-care-alliance-for-patient-safety</guid>
            </item>
            <item>
                <title>AOA to FDA: Patients need guidance on risks of online vision apps</title>

                <description>At Nov. 17 FDA workshop, doctors of optometry warn of a lack of communication regarding the safety of online vision tests. The AOA, which continues to educate the public on these mobile apps and to hold them accountable, offers its expertise.</description>

                    <pubDate>November 18, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/patients-need-guidance-on-risks-of-online-vision-apps</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/No_online_test-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/No_online_test.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/patients-need-guidance-on-risks-of-online-vision-apps</guid>
            </item>
            <item>
                <title>AOA demands lead to change at 1-800 Contacts</title>

                <description>Misleading messaging on 1-800 Contacts’ website and other concerns related to the retailers’ ExpressExam were remedied after recent AOA actions.</description>

                    <pubDate>November 12, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-demands-1-800-contacts-change-misleading-message</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Progress_Problem-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Progress_Problem.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-demands-1-800-contacts-change-misleading-message</guid>
            </item>
            <item>
                <title>AOA spearheads conditions for evolution of telemedicine technology</title>

                <description>AOA Board of Trustees adopts Oct. 16 recommendations of its Telehealth Council, which consulted leaders in the technology platform, artificial intelligence, and eye health and vision care in a nearly yearlong reimagination of the 2017 AOA policy.</description>

                    <pubDate>October 22, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/telemedicine-policy</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Telemedicine_policy_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Telemedicine_policy.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/telemedicine-policy</guid>
            </item>
            <item>
                <title>Breaking through the pandemic</title>

                <description>With the COVID-19 crisis, the AOA had to change its plans for a profession- and nationwide campaign proclaiming 2020 the year of the comprehensive eye exam. The essentialness of eye exams remains but the public awareness campaign changed. And perseveres. See how AOA adjusted.</description>

                    <pubDate>October 7, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/breaking-through-the-pandemic</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Here-for-you-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Here-for-you.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/breaking-through-the-pandemic</guid>
            </item>
            <item>
                <title>VA rescinds laser policy, opens path to full recognition of optometric care</title>

                <description>In a major development, the Veterans Health Affairs eliminated a recent directive on laser procedures and made significant changes to its eye care policy.</description>

                    <pubDate>August 27, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/va-rescinds-laser-policy</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Veteran_eyecare-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Veteran_eyecare.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/va-rescinds-laser-policy</guid>
            </item>
            <item>
                <title>AOA rallies optometry and allies to fight FTC contact lens rule</title>

                <description>The AOA and state affiliates brought the issue to the highest level of government in a letter to President Trump, urging the administration to take action, “to stop the FTC from enacting this dangerous rule change and harming thousands of essential small business health care practices.”</description>

                    <pubDate>July 2, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-rallies-optometry-and-allies-to-fight-ftc-contact-lens-rule</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/White-House.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-rallies-optometry-and-allies-to-fight-ftc-contact-lens-rule</guid>
            </item>
            <item>
                <title>Patient safety in the contact lens market remains AOA priority</title>

                <description>A company selling a brand of colored contact lenses online without federal clearance or a doctor&#39;s prescription has announced it is voluntarily recalling hundreds of pairs of its product nationwide.</description>

                    <pubDate>July 2, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/company-recalls-colored-contact-lenses-it-was-selling-online-without-fda-clearance</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/ColorContacts.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/company-recalls-colored-contact-lenses-it-was-selling-online-without-fda-clearance</guid>
            </item>
            <item>
                <title>FTC ignores Congress, AOA and other medical groups with flawed Contact Lens Rule changes</title>

                <description>Federal regulators finalized new Contact Lens Rule mandates on prescribers despite years of opposition from not only the AOA but also members of Congress, prompting optometry&#39;s advocates to press for fairness and full accountability in the regulatory process going forward.</description>

                    <pubDate>June 25, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/ftc-contact-lens-rule-changes</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/AOA-rapid-response900.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/ftc-contact-lens-rule-changes</guid>
            </item>
            <item>
                <title>FTC flags vision app’s misleading claims</title>

                <description>Ongoing AOA efforts to safeguard consumers against the misleading claims made by online &quot;eye exam&quot; apps and services are resonating as a federal agency took its own action against one such company.</description>

                    <pubDate>September 23, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/ftc-flags-vision-apps-misleading-claims</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/ftc-flags-vision-apps-misleading-claims</guid>
            </item>
            <item>
                <title>After AOA response, &#39;Scam&#39; writer issues clarification, lauds eye exams</title>

                <description>In the face of AOA&#39;s immediate media advocacy response, the Atlantic magazine writer who last week attacked optometry and eye exams as a &quot;scam&quot; has issued a clarification. The AOA continues to press Atlantic magazine editors on the Mounk article&#39;s inaccuracies.</description>

                    <pubDate>December 5, 2019</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/atlantic-author-retracts-tweet</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Tweet-Atlantic-exam.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/atlantic-author-retracts-tweet</guid>
            </item>
            <item>
                <title>Busted: Feds seize hundreds of illegal, counterfeit contact lenses</title>

                <description>Federal investigators crack down on counterfeit contact lens sales ahead of Halloween. Doctors of optometry can help support enforcement and bolster patient safety, too.</description>

                    <pubDate>October 31, 2019</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/homeland-security-agents-bust-counterfeit-contact-lens-dealers</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/HomelandCustoms_CLs.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/homeland-security-agents-bust-counterfeit-contact-lens-dealers</guid>
            </item>
            <item>
                <title>AOA presses FDA for recall of 1-800 Contacts’ online eye test</title>

                <description>The AOA is asking the Food and Drug Administration (FDA) for a product recall of 1-800 Contacts’ online vision test, in view of recent comparable action against Visibly’s “strikingly similar” online eye test.</description>

                    <pubDate>October 3, 2019</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/1800-online-eye-test</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/stop.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/1800-online-eye-test</guid>
            </item>
            <item>
                <title>FDA enforcement action disrupts vision test company</title>

                <description>Online vision test removed from Visibly website after FDA publishes recall notice.</description>

                    <pubDate>August 22, 2019</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/fda-enforcement-action-disrupts-vision-test-company</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/GoodDocVSBadCO.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/fda-enforcement-action-disrupts-vision-test-company</guid>
            </item>
            <item>
                <title>AOA, AFOS continue fight against VA experimental eye exam replacement program</title>

                <description>Doctors of optometry, leaders in Congress still concerned VA’s TECS program may provide some veterans with substandard care.</description>

                    <pubDate>August 7, 2019</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-afos-continue-fight-against-va-experimental-eye-exam-replacement-program</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Veteran_Affairs.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-afos-continue-fight-against-va-experimental-eye-exam-replacement-program</guid>
            </item>
            <item>
                <title>Amazon drops noncompliant contact lens sellers, thanks AOA for diligence</title>

                <description>The global e-commerce retailer pulled posts for contact lens sellers that didn’t appear to meet FCLCA patient protection provisions requiring a prescription from a licensed practitioner prior to sale.</description>

                    <pubDate>June 19, 2019</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/amazon-drops-noncompliant-contact-lens-sellers</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Amazon-CL.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/amazon-drops-noncompliant-contact-lens-sellers</guid>
            </item>
            <item>
                <title>Can you hear me now?</title>

                <description>In an age when news comes at us 24/7, the AOA’s media advocacy must be proactive, reactive, plucky and nimble to grab and keep hold of the public’s attention and influence public policy. In the past year, the AOA’s media advocacy was all of the above.</description>

                    <pubDate>June 4, 2019</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/can-you-hear-me-now</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Advocacy_Wins.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/can-you-hear-me-now</guid>
            </item>
            <item>
                <title>AOA rejects Stanton Optical demand  to retract article, cites First Amendment right</title>

                <description>The AOA is standing by a Feb. 14 article on its website, aoa.org, which reported on several citations filed by the California Board of Optometry in 2018 against the national optical chain Stanton Optical. </description>

                    <pubDate>April 25, 2019</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-rejects-demand-from-stanton-optical-to-retract-article</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Stanton-2.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-rejects-demand-from-stanton-optical-to-retract-article</guid>
            </item>
            <item>
                <title>1-800 Contacts changes online vision test marketing following AOA complaint</title>

                <description>Consumers must first acknowledge 1-800 Contacts’ online vision test is not a comprehensive eye exam before using the technology, a change that comes after the AOA voiced health and safety concerns to  the Federal Trade Commission (FTC).</description>

                    <pubDate>May 16, 2019</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-urges-federal-trade-commission-to-investigate-visibly-expressexam</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/1800ContactsRightWrong.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-urges-federal-trade-commission-to-investigate-visibly-expressexam</guid>
            </item>
            <item>
                <title>FTC finds 1-800 Contacts engaged in anticompetitive agreements</title>

                <description>FTC finds 1-800 Contacts engaged in anticompetitive agreements</description>

                    <pubDate>November 19, 2018</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/ftc-finds-1-800-contacts-engaged-in-anticompetitive-agreements</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/FTC-2018-Update-Upheld.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/ftc-finds-1-800-contacts-engaged-in-anticompetitive-agreements</guid>
            </item>
            <item>
                <title>Opternative’s ‘doctor locator’ draws questions </title>

                <description>Doctors continue to object to information being listed on Opternative website.</description>

                    <pubDate>August 9, 2018</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/opternatives-doctor-locator-draws-questions</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/FindaDoctor.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/opternatives-doctor-locator-draws-questions</guid>
            </item>
            <item>
                <title>AOA alerts Facebook to Opternative violation, requests ads removed</title>

                <description>FDA faulted Opternative for marketing device without prior clearance, approval.</description>

                    <pubDate>June 18, 2018</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/fda-warning-to-opternative</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/OpternativeFB.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/fda-warning-to-opternative</guid>
            </item>
            <item>
                <title>Illegal contact lens retailers slapped with fines, penalties</title>

                <description>Find out how to report illegal retailers, adverse events.</description>

                    <pubDate>May 16, 2018</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/illegal-contact-lens-retailers-slapped-with-fines-penalties</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/IllegalContactSales.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/illegal-contact-lens-retailers-slapped-with-fines-penalties</guid>
            </item>
            <item>
                <title>FDA: Opternative in violation of federal law; AOA complaint validated</title>

                <description>AOA’s 2016 complaint laid groundwork for FDA enforcement action.</description>

                    <pubDate>March 15, 2018</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/fda-warning-to-opternative-march-18</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/fda-warning-to-opternative-march-18</guid>
            </item>
            <item>
                <title>California officials crack down on advertising, other violations by nationwide optical chain</title>

                <description>The AOA is monitoring the outcome of 21 citations filed against a national chain of optical stores levied in 2018 by the California State Board of Optometry.</description>

                    <pubDate>February 14, 2019</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/holding-accountable-errant-eye-care-retailers</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/CeaseandDesist.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/holding-accountable-errant-eye-care-retailers</guid>
            </item>
            <item>
                <title>Concerns validated, AOA stands ground amid Hubble row</title>

                <description>Media report outs retailer over lax prescription verification process.</description>

                    <pubDate>February 8, 2018</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/hubble-update</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/HubbleUpdate.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/hubble-update</guid>
            </item>
            <item>
                <title>AOA continues fight to safeguard patient care</title>

                <description>Amid new reports against Hubble Contacts, AOA sends second communication to Federal Trade Commission</description>

                    <pubDate>September 27, 2017</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-continues-the-fight-for-patient-safety</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-continues-the-fight-for-patient-safety</guid>
            </item>
            <item>
                <title>U.S. Senate roundtable spotlights battle to preserve ‘one standard of care’ for veterans</title>

                <description>AOA, leading lawmakers and national veteran service organizations highlight threat of experimental TECS program for veterans’ vision and eye health. </description>

                    <pubDate>July 14, 2017</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/veterans-round-table</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/veterans-round-table</guid>
            </item>
            <item>
                <title>Balancing patient health, safety with technological progress</title>

                <description>AOA panel addresses new technologies at Optometry’s Meeting&#174;.</description>

                    <pubDate>July 10, 2017</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/balancing-patient-health-safety-with-technological-progress</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/balancing-patient-health-safety-with-technological-progress</guid>
            </item>
            <item>
                <title>AOA’s eye health-first stance lays bare convenience messaging</title>

                <description>Online vision tests making changes after persistent AOA awareness efforts.</description>

                    <pubDate>June 15, 2017</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoas-eye-health-first-stance-lays-bare-convenience-messaging</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoas-eye-health-first-stance-lays-bare-convenience-messaging</guid>
            </item>
            <item>
                <title>AOA contributes to CDC vision initiative to build upon National Academies report</title>

                <description>Expert panel identifying strategic objectives for CDC implementation. </description>

                    <pubDate>April 25, 2017</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-contributes-to-cdc-vision-initiative</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-contributes-to-cdc-vision-initiative</guid>
            </item>
            <item>
                <title>States and AOA persevere in fight against heightened opposition from Opternative/1-800 Contacts</title>

                <description>Indiana Optometric Association continues the fight against clinically unproven online eye tests.</description>

                    <pubDate>March 8, 2017</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/states-and-aoa-persevere-in-fight-against-heightened-opposition-from-opternative-1800contacts</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/states-and-aoa-persevere-in-fight-against-heightened-opposition-from-opternative-1800contacts</guid>
            </item>
            <item>
                <title>AOA scrutiny aims to hold device profiteers accountable for false claims</title>

                <description>Safety, eye and vision health important when talking trendy, techy eyewear.</description>

                    <pubDate>January 12, 2017</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-scrutiny-aims-to-hold-device-profiteers-accountable-for-false-claims</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-scrutiny-aims-to-hold-device-profiteers-accountable-for-false-claims</guid>
            </item>
            <item>
                <title>AOA promotes consumer choice, patient safety protections</title>

                <description>The AOA took its advocacy on behalf of patients and the American public to Capitol Hill on Tuesday to provide congressional staffers with an update on what is working and what isn&#39;t in the current contact lens market.</description>

                    <pubDate>October 27, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-promotes-patient-safety-protections</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-promotes-patient-safety-protections</guid>
            </item>
            <item>
                <title>AOA, Congress urge VA to uphold promise of one standard of care for veterans</title>

                <description>Rural veterans deserve a standard level of care commensurate to peers living within range of Department of Veterans Affairs (VA) facilities, which is why a new VA eye and vision screening pilot program misses the mark entirely.</description>

                    <pubDate>October 6, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-congress-urge-va-to-uphold-promise</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-congress-urge-va-to-uphold-promise</guid>
            </item>
            <item>
                <title>Update: Legislation targets prescription verification, deceptive internet sales tactics</title>

                <description>Bicameral bills seek to hold sellers accountable for deceptive, abusive tactics.</description>

                    <pubDate>September 23, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/legislation-targets-prescription-verification-deceptive-internet-sales-tactics</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/legislation-targets-prescription-verification-deceptive-internet-sales-tactics</guid>
            </item>
            <item>
                <title>‘GMA’ investigates raises red flag on Opternative</title>

                <description>AOA president calls Opternative test “foolhardy” and “dangerous.”</description>

                    <pubDate>August 9, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/gma-investigates-raises-red-flag-on-opternative</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/gma-investigates-raises-red-flag-on-opternative</guid>
            </item>
            <item>
                <title>Preventable vision loss unacceptable, report says; AOA offers solutions</title>

                <description>Public health report describes need for coordinated approach to expand eye care, awareness.</description>

                    <pubDate>September 15, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/preventable-vision-loss-unacceptable</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/preventable-vision-loss-unacceptable</guid>
            </item>
            <item>
                <title>FTC: 1-800 Contacts stifling competition </title>

                <description>AOA commends FTC action against 1-800 Contacts’ anti-competitive sales practices.</description>

                    <pubDate>August 11, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-commends-ftc-action-against-1-800-contacts</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-commends-ftc-action-against-1-800-contacts</guid>
            </item>
            <item>
                <title>AOA files expansive FDA complaint against Opternative</title>

                <description>AOA claims Opternative is in violation of FDCA, urges FDA action.</description>

                    <pubDate>April 4, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-files-expansive-fda-complaint-against-opternative</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-files-expansive-fda-complaint-against-opternative</guid>
            </item>
            <item>
                <title>Opternative issued cease and desist order</title>

                <description>Opternative ordered to stop violating Michigan consumer protection law</description>

                    <pubDate>March 17, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/opternative-issued-cease-and-desist-order</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/opternative-issued-cease-and-desist-order</guid>
            </item>
            <item>
                <title>AOA officers and CDC officials make plans for more collaboration</title>

                <description>Contact lens hygiene, diabetes top discussions during recent visit to CDC headquarters.</description>

                    <pubDate>March 7, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-officers-and-cdc-officials-make-plans-for-more-collaboration</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-officers-and-cdc-officials-make-plans-for-more-collaboration</guid>
            </item>
            <item>
                <title>New alliance—joined by AOA—fights for eye health and patient safety</title>

                <description>Eye diseases and vision disorders cost U.S. economy millions of dollars annually.</description>

                    <pubDate>February 21, 2018</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/alliance-for-patient-safety</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/alliance-for-patient-safety</guid>
            </item>
            <item>
                <title>AOA prioritizing vets’ standard of care</title>

                <description>AOA heralds veterans’ need for high-quality eye care.</description>

                    <pubDate>November 15, 2017</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/va-visit</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/va-visit</guid>
            </item>
            <item>
                <title>AOA leaves impression on White House Conference on Aging</title>

                <description>2015 Congressional Advocacy Conference’s special summit influences report.</description>

                    <pubDate>January 11, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-leaves-impression-on-white-house-conference-on-aging</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2016/aging-eyes.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-leaves-impression-on-white-house-conference-on-aging</guid>
            </item>
            <item>
                <title>FTC finds 1-800 Contacts engaged in ‘anticompetitive agreements’</title>

                <description>1-800 Contacts was found to have unlawfully harmed competition in online search advertising auctions and restricted the availability of truthful advertising to consumers, the FTC declared.</description>

                    <pubDate>October 31, 2017</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/ftc-upheld</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/ftc-upheld</guid>
            </item>
            <item>
                <title>AOA disappointed, concerned about USPSTF recommendations on children’s vision screening for amblyopia</title>

                <description>U.S. Preventive Services Task Force guidance was released Sept. 5.</description>

                    <pubDate>September 7, 2017</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/uspstf-release</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/uspstf-release</guid>
            </item>
            <item>
                <title>AOA complaint focuses FDA sights on Opternative</title>

                <description>In a meeting with AOA president-elect, FDA officials point to importance of AOA complaint against Opternative and its ongoing inquiry into company’s claims.</description>

                    <pubDate>November 29, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-complaint-focuses-fda-sights-on-opternative</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-complaint-focuses-fda-sights-on-opternative</guid>
            </item>
            <item>
                <title>AOA to Census Bureau: ‘Doctor’ the optimal word</title>

                <description>Census Bureau changes phrasing to reflect AOA concerns.</description>

                    <pubDate>December 8, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-to-census-bureau-doctor-the-optimal-word</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-to-census-bureau-doctor-the-optimal-word</guid>
            </item>
            <item>
                <title>UPDATE: Help veterans access timely, quality care</title>

                <description>VA makes it easier for veterans to access care through ‘Choice’ program.</description>

                    <pubDate>December 11, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/help-veterans-access-timely-quality-care</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/help-veterans-access-timely-quality-care</guid>
            </item>
            <item>
                <title>AOA: Patient safety paramount in contact lens legislation</title>

                <description>Arizona, AOA continue to fight harmful legislation.</description>

                    <pubDate>November 30, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-patient-safety-paramount-in-contact-lens-legislation</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-patient-safety-paramount-in-contact-lens-legislation</guid>
            </item>
            <item>
                <title>AOA, authorities target illegal contact lens sellers</title>

                <description>AOA issues 31 letters to companies, informing them of possible regulatory violations.</description>

                    <pubDate>October 5, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-authorities-target-illegal-contact-sellers</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-authorities-target-illegal-contact-sellers</guid>
            </item>
            <item>
                <title>Legislators petition FTC on retailers’ ‘unscrupulous tactics’</title>

                <description>37 representatives, senator write in support of AOA’s message.</description>

                    <pubDate>December 17, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/legislators-petition-ftc-on-retailers-unscrupulous-tactics</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2015/FTCImageHeader.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/legislators-petition-ftc-on-retailers-unscrupulous-tactics</guid>
            </item>
            <item>
                <title>AOA: Opternative’s doc locator appears to falsely imply endorsement</title>

                <description>Letter to FDA highlights unwanted listings on Opternative’s site.</description>

                    <pubDate>October 29, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-opternatives-doc-locator-appears-to-falsely-imply-endorsement</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-opternatives-doc-locator-appears-to-falsely-imply-endorsement</guid>
            </item>
            <item>
                <title>Online vision test receives failing grade from doctor of optometry</title>

                <description>Opternative’s vision test comes up short in doctor’s experience.</description>

                    <pubDate>October 12, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/online-vision-test-receives-failing-grade-from-doctor-of-optometry</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/online-vision-test-receives-failing-grade-from-doctor-of-optometry</guid>
            </item>
            <item>
                <title>AOA complaints lead to changes in 1-800 Contacts business practice</title>

                <description>Changes put control over patient’s prescription back in the consumer’s hands.</description>

                    <pubDate>September 28, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-complaints-lead-to-changes-in-1-800-contacts-business-practice</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-complaints-lead-to-changes-in-1-800-contacts-business-practice</guid>
            </item>
            <item>
                <title>AOA warns public about online eye exams</title>

                <description>An online exam has the potential to miss critical, underlying health problems that can be detected through an in-person, comprehensive eye exam from a doctor of optometry.</description>

                    <pubDate>March 13, 2014</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-warns-public-about-online-eye-exams</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-warns-public-about-online-eye-exams</guid>
            </item>
            <item>
                <title>UPDATE: AOA, affiliates continue to challenge online ‘eye exams’</title>

                <description>AOA president sends letter to FDA, American Academy of Ophthalmology.</description>

                    <pubDate>August 20, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-affiliates-continue-to-challenge-online-eye-exams</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-affiliates-continue-to-challenge-online-eye-exams</guid>
            </item>
            <item>
                <title>Update 2: Assure parents pediatric optometric care benefit included and available in all states</title>

                <description>The AOA’s fight for inclusion is a win for patients and practitioners</description>

                    <pubDate>January 9, 2014</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/for-parents-pediatric-benefit-brings-clarity-and-consistency</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/for-parents-pediatric-benefit-brings-clarity-and-consistency</guid>
            </item>
            <item>
                <title>Be on the lookout: Illegal contact lenses</title>

                <description>States make strides against illegal contact lens sales.</description>

                    <pubDate>July 22, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/be-on-the-lookout-illegal-contact-lenses</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/be-on-the-lookout-illegal-contact-lenses</guid>
            </item>
            <item>
                <title>AOA fights for patient safety in contact lens legislation</title>

                <description>Optometry’s advocacy continues after court ruling clears way for Utah law.</description>

                    <pubDate>June 18, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-fights-for-patient-safety-in-contact-lens-legislation</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-fights-for-patient-safety-in-contact-lens-legislation</guid>
            </item>
            <item>
                <title>‘Choice Act’ offers doctors of optometry new opportunities to care for veterans</title>

                <description>Law makes it easier for veterans to access non-VA care when needed, doctors of optometry can get involved.</description>

                    <pubDate>June 3, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/choice-act-offers-new-opportunities-to-care-for-veterans</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/choice-act-offers-new-opportunities-to-care-for-veterans</guid>
            </item>
            <item>
                <title>AOA backs legislative effort to expand veterans’ access to eye care</title>

                <description>Legislation would boost VA optometric residency positions by 10% over the next five years.</description>

                    <pubDate>May 27, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-backs-legislative-effort-to-expand-veterans-access-to-eye-care</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-backs-legislative-effort-to-expand-veterans-access-to-eye-care</guid>
            </item>
            <item>
                <title>AOA president to IOM: Comprehensive eye exams essential to prevention and public health </title>

                <description>AOA provides perspective in IOM consensus study on eye health.</description>

                    <pubDate>May 20, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-president-to-iom-comprehensive-eye-exams-essential-to-prevention-and-public-health</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2015/2015-Cockrell-IOM2web.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-president-to-iom-comprehensive-eye-exams-essential-to-prevention-and-public-health</guid>
            </item>
            <item>
                <title>AOA in national roundtable on the future of diabetes care</title>

                <description>AOA members participate in Washington D.C., forum</description>

                    <pubDate>March 10, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-in-national-roundtable-on-the-future-of-diabetes-care</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-in-national-roundtable-on-the-future-of-diabetes-care</guid>
            </item>
            <item>
                <title>AOA efforts on contact lens bills guided by patient health concerns</title>

                <description>AOA keeps focus on patient safety</description>

                    <pubDate>April 3, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/patient-protection/aoa-efforts-on-contact-lens-bills-guided-by-patient-health-concerns</link>                    <guid>https://www.aoa.org//news/advocacy/patient-protection/aoa-efforts-on-contact-lens-bills-guided-by-patient-health-concerns</guid>
            </item>
            <item>
                <title>$12 million recovered for doctors through AOA’s targeting of plan denials, credentialing and claim edit errors</title>

                <description>The AOA, buoyed by dedicated Third Party Center committee doctor volunteers, celebrates ongoing wins for optometrists.</description>

                    <pubDate>January 11, 2026</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/12-million-recovered-for-doctors-through-aoas-targeting-of-plan-denials-credentialing-and-claim-edit-errors-updated</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2026/VBM_update_2026_1600x800.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/12-million-recovered-for-doctors-through-aoas-targeting-of-plan-denials-credentialing-and-claim-edit-errors-updated</guid>
            </item>
            <item>
                <title>Aetna and Humana collaborate with AOA to exempt optometrists from auto- downcoding edits </title>

                <description>AOA advocacy has resulted in a first-of-its-kind organizational agreement to eliminate certain automatic downcoding programs, which have been targeting optometry practices across the country. </description>

                    <pubDate>October 8, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/aetna-and-humana-collaborate-with-aoa-to-exempt-optometrists-from-auto-downcoding-edits</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Downcoding_Doctor_at_Computer_Hero.jpeg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/aetna-and-humana-collaborate-with-aoa-to-exempt-optometrists-from-auto-downcoding-edits</guid>
            </item>
            <item>
                <title>Doctors questioning Superior Vision auto-enrollment with Davis Vision</title>

                <description>Received a notice from Versant Health? Here’s what to know.</description>

                    <pubDate>September 4, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/superior-vision-auto-enrollment-with-davis-vision</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/OptOut_OptIn_Keyboard_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/superior-vision-auto-enrollment-with-davis-vision</guid>
            </item>
            <item>
                <title>Zelis lawsuit highlights broader optometrist payment concerns </title>

                <description>The AOA continues fair payment advocacy. </description>

                    <pubDate>August 20, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/zelis-lawsuit-highlights-broader-optometrist-payment-concerns</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Lawsuit_Scale_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/zelis-lawsuit-highlights-broader-optometrist-payment-concerns</guid>
            </item>
            <item>
                <title>Anthem Health fined for violations in Maine </title>

                <description>Audit reveals claims and appeals violations and inadequate record keeping. </description>

                    <pubDate>June 5, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/anthem-health-fined-for-violations-in-maine</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Maine_Flag_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/anthem-health-fined-for-violations-in-maine</guid>
            </item>
            <item>
                <title>AOA, affiliates take on VBM lobby’s attacks on optometry </title>

                <description>Vision plan group’s smear tactics and misinformation are soundly rejected by legislators and formally rebuked by AOA as momentum for accountability increases. </description>

                    <pubDate>April 3, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/aoa-affiliates-take-on-vbm-lobbys-attacks-on-optometry</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/WIF-NAVCP_180x180_v1.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/WIF-NAVCP_1600x800_v1.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/aoa-affiliates-take-on-vbm-lobbys-attacks-on-optometry</guid>
            </item>
            <item>
                <title>Surveys say patient and doctor concerns about health industry middlemen on the rise   </title>

                <description>Insurers, vision benefit managers and their abuses represent “what’s wrong” with health care, fresh indicators show. </description>

                    <pubDate>March 13, 2025</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/surveys-say-patient-and-doctor-concerns-about-health-industry-middlemen-on-the-rise</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/Confused_Angry_People_Illustration_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Confused_Angry_People_Illustration_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/surveys-say-patient-and-doctor-concerns-about-health-industry-middlemen-on-the-rise</guid>
            </item>
            <item>
                <title>Town hall draws hundreds as AOA and affiliate advocacy earns back millions</title>

                <description>AOA and affiliate advocacy wins result in nearly $3 million retrieved on behalf of doctors of optometry in 2024. Read how the AOA and affiliates are fighting for fairness. They were updated at a profession-wide, live-streamed town hall on Oct. 29.</description>

                    <pubDate>October 31, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/town-hall-draws-hundreds-as-aoa-and-affiliate-advocacy-earns-back-millions</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/town-hall-graphics_v2_180x180.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/town-hall-graphics_v2_1600x800.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/town-hall-draws-hundreds-as-aoa-and-affiliate-advocacy-earns-back-millions</guid>
            </item>
            <item>
                <title>AOA to update profession on health, vision plan advocacy efforts  </title>

                <description>Register now for this must-attend town hall event on Oct. 29. The last town hall drew over 700 attendees. </description>

                    <pubDate>October 2, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/aoa-to-update-profession-on-health-vision-plan-advocacy-efforts</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/AOA%20Town%20Hall_OCT24_Thumbail_180x180.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/TH_ImageOnly_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/aoa-to-update-profession-on-health-vision-plan-advocacy-efforts</guid>
            </item>
            <item>
                <title>VSP warned on campus misinformation, efforts to divide the profession </title>

                <description>Optometry schools and students to be alerted to possible new attacks and false information on optometry’s advocacy priorities. </description>

                    <pubDate>June 13, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/vsp-warned-on-campus-misinformation-efforts-to-divide-the-profession</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Misinformation_Graphic_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Misinformation_Graphic_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/vsp-warned-on-campus-misinformation-efforts-to-divide-the-profession</guid>
            </item>
            <item>
                <title>Talk of the townhall: Doctors view plan abuses as threat to doctor-patient relationship and quality care</title>

                <description>Forum on reimbursement and coverage fairness advocacy produces fresh reports of plan-imposed barriers and support for mobilization for tough new laws, stronger enforcement and close government scrutiny of the vision plan industry.  </description>

                    <pubDate>January 11, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/talk-of-the-townhall-doctors-view-plan-abuses-as-threat-to-doctor-patient-relationship-and-quality-care</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Vision%20Plan%20Townhall%204-Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Vision%20Plan%20Townhall%204-Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/talk-of-the-townhall-doctors-view-plan-abuses-as-threat-to-doctor-patient-relationship-and-quality-care</guid>
            </item>
            <item>
                <title>Speak out on reimbursement and coverage fairness advocacy</title>

                <description>Final hours to register for tonight’s virtual townhall Zoom session at 9 p.m. ET to speak out against vision plan abuses, assess 2023 legislative and regulatory gains, and help build support for policy change.</description>

                    <pubDate>January 4, 2024</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/dont-miss-how-aoa-and-affiliates-are-fighting-against-vision-plan-abuses</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/AOA_IG_231220%402x-WIF.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Vision%20Plan%20Hero%20USE%20%28Jan%202024%29.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/dont-miss-how-aoa-and-affiliates-are-fighting-against-vision-plan-abuses</guid>
            </item>
            <item>
                <title>AOA, state affiliate tracking California lawsuit alleging VSP monopolistic practices</title>

                <description>Mirroring some of the AOA’s longstanding agitation over vision plans’ abuses, the Sept. 26 lawsuit by Total Vision LLC (and Total Vision, P.C.) alleges unfair competition, monopolization, tying and intentional interference with prospective business relations. Total Vision LLC supports 59 independent practices in California.</description>

                    <pubDate>October 12, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/aoa-state-affiliate-tracking-california-lawsuit-alleging-vsp-monopolistic-practices</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Courtroom_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Courtroom_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/aoa-state-affiliate-tracking-california-lawsuit-alleging-vsp-monopolistic-practices</guid>
            </item>
            <item>
                <title>When getting paid will cost you </title>

                <description>Recent reports suggest over half of medical practices are compelled to pay fees for electronic payments—how the AOA’s Third Party Center advocates for fair payment practices and advises on these plan policies.</description>

                    <pubDate>October 5, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/when-getting-paid-will-cost-you</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Hidden%20Fees%20Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Hidden%20Fees%20Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/when-getting-paid-will-cost-you</guid>
            </item>
            <item>
                <title>Optometry’s wins over abusive vision plans stacking up</title>

                <description>The AOA and affiliates in Illinois and Georgia score wins against vision plan abuses in a year in which doctors of optometry are making inroads across the country. When all else failed, including talks with the plans and appeals to one state’s insurance commissioner, affiliates did the hard work of helping push through bills in their legislatures that address the abuses.</description>

                    <pubDate>August 10, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/optometrys-wins-over-abusive-vision-plans-stacking-up</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/GA%20and%20IL%20Flags_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/GA%20and%20IL%20Flag.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/optometrys-wins-over-abusive-vision-plans-stacking-up</guid>
            </item>
            <item>
                <title>What defines the value of care we provide?</title>

                <description>Health and vision plans have not adapted and grown with the care we deliver but hold back optometry’s momentum.</description>

                    <pubDate>June 1, 2023</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/what-defines-the-value-of-care-we-provide</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Benner_Headshot_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Benner_Article_Hero%20copy.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/what-defines-the-value-of-care-we-provide</guid>
            </item>
            <item>
                <title>AOA survey finds discrimination by health and vision plans</title>

                <description>The AOA has long championed nondiscrimination against doctors of optometry. The survey of doctors of optometry and AOA affiliates gathered responses from 47 of the 50 states plus the District of Columbia.</description>

                    <pubDate>September 15, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/aoa-survey-finds-discrimination-by-health-and-vision-plans</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Breakthrough-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Breakthrough.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/aoa-survey-finds-discrimination-by-health-and-vision-plans</guid>
            </item>
            <item>
                <title>Aetna reverses AOA-opposed cataract surgery pre-approval policy</title>

                <description>The prior-authorization requirement ended July 1, 2022, for all patients—except Medicare Advantage in Georgia and Florida—a year after the AOA and other groups decried Aetna’s decision.</description>

                    <pubDate>July 14, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/aetna-prior-authorization</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Aetna-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Aetna.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/aetna-prior-authorization</guid>
            </item>
            <item>
                <title>AOA escalates concerns to DOJ over Medicare Advantage claim denials</title>

                <description>Medicare Advantage Organizations’ denials of prior authorization requests raise flags in HHS report and prompt AOA’s third-party advocacy outreach on behalf of optometry practices.</description>

                    <pubDate>June 2, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/medicare-advantage-claim-denials</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Claim_Denied-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Claim_Denied.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/medicare-advantage-claim-denials</guid>
            </item>
            <item>
                <title>AOA, affiliates prompt changes to MAC claims processing</title>

                <description>Direct third-party advocacy remains a critical component of the AOA and affiliates’ mission, helping support practice success by ensuring patients can freely access the broadening scope of eye health and vision care delivered by optometry. But advocacy requires a team effort, and optometry’s advocates have an opportunity this spring to help bring about the payer changes the profession needs.</description>

                    <pubDate>February 17, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/aoa-affiliates-prompt-changes-to-mac-claims-processing</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/InsuranceClaimDenied-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/ClaimDenied.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/aoa-affiliates-prompt-changes-to-mac-claims-processing</guid>
            </item>
            <item>
                <title>Payer issues hot topic at AOA on Capitol Hill</title>

                <description>The agenda for AOA on Capitol Hill April 24-26 will be dominated by issues uppermost on member-doctors’ minds. Open to doctors of optometry and optometry students, register now.</description>

                    <pubDate>February 17, 2022</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/payer-issues-hot-topic-at-aoa-on-capitol-hill</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Capitol_Building_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/AOA_on_Capitol_Hill.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/payer-issues-hot-topic-at-aoa-on-capitol-hill</guid>
            </item>
            <item>
                <title>AOA and state associations target plan abuses </title>

                <description>Payer Advocacy Summit gathers “all-in” doctors from every state as AOA legal team takes next steps in fight against anti-doctor and anti-patient policies.</description>

                    <pubDate>November 16, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/aoa-and-state-associations-target-plan-abuses</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/TPC-wrapup-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/TPC-wrapup.png" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/aoa-and-state-associations-target-plan-abuses</guid>
            </item>
            <item>
                <title>Be a better negotiator on payer issues</title>

                <description>Register now for the virtual AOA Payer Advocacy Summit, Nov. 15-16.</description>

                    <pubDate>October 13, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/be-a-better-negotiator-on-payer-issues</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/Logos/AOA%20Payer%20Advocacy%20Summit-180x64.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/AOA%20Payer%20Advocacy%20Summit%202021.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/be-a-better-negotiator-on-payer-issues</guid>
            </item>
            <item>
                <title>Anthem stops unilateral downcoding of eye codes</title>

                <description>The insurer noted 99000-series codes are still subject to E/M review; however, the AOA Third Party Center continues to challenge health plans’ downcoding schemes as inappropriate.</description>

                    <pubDate>May 20, 2021</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/anthem-stops-unilateral-downcoding-of-eye-codes</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Anthem_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Athem_BC.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/anthem-stops-unilateral-downcoding-of-eye-codes</guid>
            </item>
            <item>
                <title>Congress probes vision plan policies, NCOIL drops AOA-opposed model language</title>

                <description>Vision plan policy changes that incited swift AOA and affiliate rebuke have come under Congressional scrutiny, while optometry’s advocates score a win for states.</description>

                    <pubDate>December 10, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/congress-probes-vision-plan-policies</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/probes-vision-plan-policies-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/probes-vision-plan-policies.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/congress-probes-vision-plan-policies</guid>
            </item>
            <item>
                <title>Plans’ stagnant fee schedules undervalue primary eye care </title>

                <description>Despite the climbing cost of high-quality eye health and vision care, vision plans’ low fee schedules have remained flat for decades, creating undesirable consequences for patients and the health care system.</description>

                    <pubDate>August 17, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/vision-plan-reimbursment</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Health_Insurance_Reimbursement-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Health_Insurance_Reimbursement.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/vision-plan-reimbursment</guid>
            </item>
            <item>
                <title>AOA challenges VSP plan to link doctor reimbursements to certain lenses and anti-reflective coating</title>

                <description>Flawed plan, set to go into effect Sept. 1, reduces doctor and patient choice.</description>

                    <pubDate>June 18, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/aoa-challenges-vsp-plan</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/stop180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/stop900.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/aoa-challenges-vsp-plan</guid>
            </item>
            <item>
                <title>AOA uncovering, fighting back against plans’ abuses</title>

                <description>Insurers’ business practices are limiting doctors’ ability to provide care, and the AOA is taking action to hold them accountable.</description>

                    <pubDate>January 15, 2020</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/aoa-fights-back-against-discriminatory-vision-plans</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Type_Typewriter_Zero_Tolerance_Advocacy_Fight_Back_AdobeStock_170137110.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/aoa-fights-back-against-discriminatory-vision-plans</guid>
            </item>
            <item>
                <title>AOA Conference prepares doctors of optometry for battles for scope expansion and payer parity</title>

                <description>More than 200 doctors of optometry take advocacy to the next level at 2019 State Government Relations/Third Party National Conference in Dallas.</description>

                    <pubDate>October 3, 2019</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/sgrc-tpc-conference</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/TPC-2019.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/sgrc-tpc-conference</guid>
            </item>
            <item>
                <title>AOA, affiliates assemble advocates to address evolving payer issues</title>

                <description>AOA’s biennial Health Care Payer Advocacy Conference, Oct. 26-28, convened optometry’s advocates to address the profession’s most pressing challenges with insurers and plans, now and into the future.</description>

                    <pubDate>November 1, 2018</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/aoa-affiliates-assemble-advocates-to-address-evolving-payer-issues</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/HCPAC.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/aoa-affiliates-assemble-advocates-to-address-evolving-payer-issues</guid>
            </item>
            <item>
                <title>Patients, doctors come out ahead in states’ vision plan fights</title>

                <description>AOA supports states’ fights to increase patient access, reduce patient confusion. </description>

                    <pubDate>March 22, 2018</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/navcp-patients-doctors-come-out-ahead-in-states-vision-plan-fights</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/ThreeStateWin.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/navcp-patients-doctors-come-out-ahead-in-states-vision-plan-fights</guid>
            </item>
            <item>
                <title>VSP spells doom, gloom to kill AOA-backed vision plan legislation</title>

                <description>DOC Access Act to eliminate anti-patient, anti-competitive health and vision plan abuses.</description>

                    <pubDate>November 23, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/vsp-spells-doom-gloom</link>                    <guid>https://www.aoa.org//news/advocacy/third-party/vsp-spells-doom-gloom</guid>
            </item>
            <item>
                <title>UPDATED: AOA, never stronger, takes issue with VSP practices</title>

                <description>The stakes have never been higher for doctors of optometry and patients.</description>

                    <pubDate>June 30, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/aoa-never-stronger-takes-issue-with-vsp-practices</link>                    <guid>https://www.aoa.org//news/advocacy/third-party/aoa-never-stronger-takes-issue-with-vsp-practices</guid>
            </item>
            <item>
                <title>Health plans changing tone, vision plans not so much</title>

                <description>Insurers change position on tying arraignments in multiple states.</description>

                    <pubDate>June 1, 2016</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/health-plans-changing-tone-vision-plans-not-so-much</link>                    <guid>https://www.aoa.org//news/advocacy/third-party/health-plans-changing-tone-vision-plans-not-so-much</guid>
            </item>
            <item>
                <title>Optometry’s frontline advocates impart knowledge, experiences</title>

                <description>Conference helps affiliates confront state, third party challenges ahead.</description>

                    <pubDate>November 7, 2017</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/sgr-tpc-2017-conference</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/SGRTPC.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/sgr-tpc-2017-conference</guid>
            </item>
            <item>
                <title>Conference delivers vital advocacy tools, knowledge</title>

                <description>State, third party conference an advocacy catalyst for members.</description>

                    <pubDate>October 28, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/conference-delivers-vital-advocacy-tools-knowledge</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2015/TPC_News.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/advocacy/third-party/conference-delivers-vital-advocacy-tools-knowledge</guid>
            </item>
            <item>
                <title>Vision plan advocacy: What doctors need to know</title>

                <description>Register now for the state legislative, third party conference, Oct. 23-25.</description>

                    <pubDate>October 2, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/vision-plan-advocacy-what-doctors-need-to-know</link>                    <guid>https://www.aoa.org//news/advocacy/third-party/vision-plan-advocacy-what-doctors-need-to-know</guid>
            </item>
            <item>
                <title>State, third party conference offers advocacy essentials</title>

                <description>Top 5 trending topics doctors will learn.</description>

                    <pubDate>August 31, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/state-third-party-conference-offers-advocacy-essentials</link>                    <guid>https://www.aoa.org//news/advocacy/third-party/state-third-party-conference-offers-advocacy-essentials</guid>
            </item>
            <item>
                <title>AOA-backed ‘DOC Access Act’ targets health and vision plan abuses</title>

                <description>Bill would increase quality of care for patients by banning anti-patient, anti-competitive health and vision plan practices.</description>

                    <pubDate>August 13, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/aoa-backed-doc-access-act-targets-health-and-vision-plan-abuses</link>                    <guid>https://www.aoa.org//news/advocacy/third-party/aoa-backed-doc-access-act-targets-health-and-vision-plan-abuses</guid>
            </item>
            <item>
                <title>AOA secures important wins in historic SGR reform legislation</title>

                <description>Bipartisan bill fully recognizes doctors of optometry as physicians for all major payment and delivery reforms.</description>

                    <pubDate>April 15, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/aoa-secures-important-wins-in-historic-sgr-reform-legislation</link>                    <guid>https://www.aoa.org//news/advocacy/third-party/aoa-secures-important-wins-in-historic-sgr-reform-legislation</guid>
            </item>
            <item>
                <title>AOA continues fight for permanent SGR fix, advises members to hold claims</title>

                <description>Advancing legislation includes significant AOA-backed changes</description>

                    <pubDate>April 2, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/aoa-continues-fight-for-permanent-sgr-fix-advises-members-to-hold-claims</link>                    <guid>https://www.aoa.org//news/advocacy/third-party/aoa-continues-fight-for-permanent-sgr-fix-advises-members-to-hold-claims</guid>
            </item>
            <item>
                <title>House advances SGR fix, AOA secures key role for doctors of optometry in sweeping Medicare changes</title>

                <description>Bill now goes to the Senate for consideration</description>

                    <pubDate>March 27, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/house-advances-sgr-fix-aoa-secures-key-role-for-ods-in-sweeping-medicare-changes</link>                    <guid>https://www.aoa.org//news/advocacy/third-party/house-advances-sgr-fix-aoa-secures-key-role-for-ods-in-sweeping-medicare-changes</guid>
            </item>
            <item>
                <title>AOA and Congress work toward permanent SGR fix</title>

                <description>Doctors of optometry could face a 20% Medicare pay cut</description>

                    <pubDate>March 20, 2015</pubDate>

<link>https://www.aoa.org//news/advocacy/third-party/aoa-and-congress-work-toward-permanent-sgr-fix</link>                    <guid>https://www.aoa.org//news/advocacy/third-party/aoa-and-congress-work-toward-permanent-sgr-fix</guid>
            </item>
            <item>
                <title>Optometry increasingly shoulders medical eye care as ophthalmology shrinks  </title>

                <description>The surgical specialty faces an overall net decline in workforce as optometry grows parallel to ballooning demand for eye care services in the U.S. </description>

                    <pubDate>February 17, 2026</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/optometry-increasingly-shoulders-medical-eye-care-as-ophthalmology-shrinks</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2026/Eye_Exam_Older_Man_Hero.png" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/optometry-increasingly-shoulders-medical-eye-care-as-ophthalmology-shrinks</guid>
            </item>
            <item>
                <title>InfantSEE&#174; celebrates 20 years of early detection </title>

                <description>No-cost comprehensive eye exams for babies 6-12 months old revealed thousands of correctable eye health issues. </description>

                    <pubDate>December 7, 2025</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/infantsee-celebrates-20-years-of-early-detection</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/thumbnail_WIF_infantsee_1600x800_v2.png" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/infantsee-celebrates-20-years-of-early-detection</guid>
            </item>
            <item>
                <title>125 optometrist-approved toys and games for kids </title>

                <description>Vision therapist Kellye Knueppel, O.D., shares beloved classics and new favorites on her annual holiday list.</description>

                    <pubDate>November 30, 2025</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/125-optometrist-approved-toys-and-games-for-kids</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Holiday-packages-in-a-row.png" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/125-optometrist-approved-toys-and-games-for-kids</guid>
            </item>
            <item>
                <title>Spectacular Piper </title>

                <description>An internet sensation cast a spotlight on pediatric eye care. A decade later, the AOA continues to educate the public about infant eye care through InfantSEE&#174;. </description>

                    <pubDate>October 26, 2025</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/spectacular-piper</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Piper_Hero.jpeg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/spectacular-piper</guid>
            </item>
            <item>
                <title>Changing the game </title>

                <description>The Myopia Collective aims to profoundly disrupt the state of care for nearsightedness. </description>

                    <pubDate>October 23, 2025</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/changing-the-game</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Myopia_Collective_Fall2025_Hero.png" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/changing-the-game</guid>
            </item>
            <item>
                <title>‘Living an episode of Black Mirror:’ AI deepfakes target optometrist </title>

                <description>Your eyes deceive you. The rise in AI-generated deepfake and “slop” video content emerges as a significant threat to public health as scammers impersonate trusted medical professionals. </description>

                    <pubDate>September 22, 2025</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/living-an-episode-of-black-mirror-ai-deepfakes-target-optometrist</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/AI_Deepfake_Hero.jpeg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/living-an-episode-of-black-mirror-ai-deepfakes-target-optometrist</guid>
            </item>
            <item>
                <title>GLP-1 Receptor Agonists and vision risk </title>

                <description>A new AOA report highlights rare but serious ocular complications. </description>

                    <pubDate>July 10, 2025</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/glp-1-receptor-agonists-and-vision-risk</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/WIF_GLP1_1600x800_v1.png" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/glp-1-receptor-agonists-and-vision-risk</guid>
            </item>
            <item>
                <title>Benefits of regular comprehensive eye exams reinforced in analysis of military exams </title>

                <description>The cost-benefit analysis, conducted by a national nonprofit research group, found comprehensive eye exams for all service members more cost-effective relative to basic acuity screenings. </description>

                    <pubDate>December 12, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/benefits-of-regular-comprehensive-eye-exams-reinforced-in-analysis-of-military-exams</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Cost_Benefit_Scale_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Cost_Benefit_Scale_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/benefits-of-regular-comprehensive-eye-exams-reinforced-in-analysis-of-military-exams</guid>
            </item>
            <item>
                <title>Doctors of optometry have safely performed thousands of optometric laser procedures</title>

                <description>A review of optometric laser procedures reveals there is “strong and compelling” evidence that extending optometric laser procedures to doctors of optometry is very safe for patients and calls for continued expansion into other states.</description>

                    <pubDate>August 7, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/doctors-of-optometry-have-safely-performed-thousands-of-optometric-laser-procedures</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Yag_Laser_2_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Yag_Laser_Hero_2.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/doctors-of-optometry-have-safely-performed-thousands-of-optometric-laser-procedures</guid>
            </item>
            <item>
                <title>Fun—and vision-friendly—holiday gift guides for kids </title>

                <description>Share with parents these optometrist-recommended gifts that provide fun and vision development. Suggestions include toys and games that contribute to slowing myopia in children, as the prevalence of the eye condition rises worldwide.</description>

                    <pubDate>November 20, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/fun-and-vision-friendly-holiday-gift-guides-for-kids</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/WIF_nov_21_thumbnail_edited.gif" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/WIF_nov_21_hero_edited.png" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/fun-and-vision-friendly-holiday-gift-guides-for-kids</guid>
            </item>
            <item>
                <title>Help patients understand the hazards of vaping to the eyes</title>

                <description>The use of tobacco products is on the decline but not so for e-cigarette (e-cig) use. A recent literature review on vaping underscores its potential hazards to the ocular surface.</description>

                    <pubDate>June 12, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/help-patients-understand-the-hazards-of-vaping-to-the-eyes</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/eCigarette_Vaping_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/eCigarette_Vaping_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/help-patients-understand-the-hazards-of-vaping-to-the-eyes</guid>
            </item>
            <item>
                <title>H5N1 ‘bird flu’ cases report conjunctivitis, teary eyes symptoms </title>

                <description>Currently a “low public health risk,” human H5N1 cases could be underreported, reports say, leading to concerns among public health officials as poultry and livestock outbreaks mount. </description>

                    <pubDate>August 6, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/h5n1-bird-flu-cases-report-conjunctivitis-teary-eyes-symptoms</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Conjunctivitis_ReadEyes_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Conjunctivitis_ReadEyes_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/h5n1-bird-flu-cases-report-conjunctivitis-teary-eyes-symptoms</guid>
            </item>
            <item>
                <title>Link between eye examinations and fall prevention in older adults</title>

                <description>&#128253;️ Comprehensive eye examinations are among the chief ways of preventing potentially deadly falls in adults 65 years and older, according to the American Public Health Association’s (APHA’s) newly released policy statement. For many people at risk of falling, an annual eye examination could be a lifesaver, the APHA statement says. </description>

                    <pubDate>February 28, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/link-between-eye-examinations-and-fall-prevention-in-older-adults</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Elderly%20Eye%20Exam_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Elderly%20Eye%20Exam_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/link-between-eye-examinations-and-fall-prevention-in-older-adults</guid>
            </item>
            <item>
                <title>As eclipse edges closer, AOA promotes safe viewing </title>

                <description>Doctors of optometry demonstrate their expertise as excitement builds over the April 8 total solar eclipse. AOA President Ronald L. Benner, O.D., urges the public to watch the event “safely and wisely.”</description>

                    <pubDate>April 3, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/as-eclipse-edges-closer-aoa-promotes-safe-viewing</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Teenager%20Wearing%20Solar%20Eclipse%20Glasses_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Teenager%20Wearing%20Solar%20Eclipse%20Glasses.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/as-eclipse-edges-closer-aoa-promotes-safe-viewing</guid>
            </item>
            <item>
                <title>Study underestimates doctors of optometry providing eye care to children</title>

                <description>Doctors of optometry say they are underrepresented in a recent study, even though they provide the vast majority of eye care in the U.S.</description>

                    <pubDate>May 23, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/study-underestimates-doctors-of-optometry-providing-eye-care-to-children</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Eye_Care_Study_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Eye_Care_Study_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/study-underestimates-doctors-of-optometry-providing-eye-care-to-children</guid>
            </item>
            <item>
                <title>Foresightedness on nearsightedness</title>

                <description>With a prediction that half the world will have myopia by 2050, the AOA responds to doctors of optometry who express hesitance about jumping into the deep end of the myopia management pool. The AOA Contact Lens &amp; Cornea Section takes on doctors’ doubts and builds them a support network for clinical decision-making.</description>

                    <pubDate>October 12, 2023</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/foresightedness-on-nearsightedness</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Myopia_Kid_by_Computer_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Myopia_Kid_by_Computer_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/foresightedness-on-nearsightedness</guid>
            </item>
            <item>
                <title>‘Inadequate to meet demand’: Report spotlights declining ophthalmology workforce as America’s eye health needs grow</title>

                <description>Ophthalmology’s report paints a stark contrast between the two eye care physician workforces as the surgical specialty’s workforce adequacy plummets to second worst in coming decade.</description>

                    <pubDate>December 14, 2023</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/inadequate-to-meet-demand-report-spotlights-declining-ophthalmology-workforce-as-americas-eye-health-needs-grow</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Workforce%20Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Workforce%20Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/inadequate-to-meet-demand-report-spotlights-declining-ophthalmology-workforce-as-americas-eye-health-needs-grow</guid>
            </item>
            <item>
                <title>AOA president: Annual eye exams set students up for success</title>

                <description>It is said that a message must be repeated multiple times before it sinks in with an audience. During a satellite media tour, AOA President Ronald L. Benner, O.D., used that strategy to extol the essentialness of annual back-to-school eye examinations and link them to student performance in the classroom.</description>

                    <pubDate>August 3, 2023</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/aoa-president-annual-eye-exams-set-students-up-for-success</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Dr%20Benner%20-%20Back%20to%20School%20copy.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Benner%20Updated%20Screenshot.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/aoa-president-annual-eye-exams-set-students-up-for-success</guid>
            </item>
            <item>
                <title>Study: Could atropine delay or prevent myopia in children?</title>

                <description>Change in standard of care is not yet warranted, say doctors of optometry who wrote editorial for study. Additional research is needed.</description>

                    <pubDate>March 2, 2023</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/myopia-drops</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Child-Eyedrops-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Child-Eyedrops.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/myopia-drops</guid>
            </item>
            <item>
                <title>Parenthood—and how doctors of optometry can offer support</title>

                <description>New and expecting parents have a lot on their minds. From juggling appointments and doting relatives to, of course, a newborn … it’s easy to overlook a comprehensive eye assessment. InfantSEE&#174;, a program of Optometry Cares&#174;—The AOA Foundation, encourages caregivers to seek these exams with no barriers or limitations.</description>

                    <pubDate>January 24, 2023</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/how-doctors-of-optometry-can-help-ease-the-burden-for-parents</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/InfantSEE-Doctor-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/InfantSEE-Doctor.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/how-doctors-of-optometry-can-help-ease-the-burden-for-parents</guid>
            </item>
            <item>
                <title>Survey says: Doctors of optometry embrace myopia management</title>

                <description>A survey, conducted by the AOA Research &amp; Information Committee, provides insights on current myopia management practices by doctors of optometry and reveals an opportunity for education on the subject. The results of the survey were published by the AOA’s Health Policy Institute on Nov. 30.</description>

                    <pubDate>December 2, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/doctors-of-optometry-embrace-myopia-management</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Myopia-Eye_Exam-Child-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Myopia-Eye_Exam-Child.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/doctors-of-optometry-embrace-myopia-management</guid>
            </item>
            <item>
                <title>The causes behind the causes</title>

                <description>Eye care isn’t delivered in isolation—social determinants of health can influence patients’ health status. Efforts to turn the concept into constructive action are gaining traction. How might these efforts impact how doctors of optometry deliver eye and vision care?</description>

                    <pubDate>November 16, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/the-causes-behind-the-causes</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Member_Eye_Exam-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Member_Eye_Exam.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/the-causes-behind-the-causes</guid>
            </item>
            <item>
                <title>Webinar takes on sensitive topic of human trafficking</title>

                <description>Most states require health care providers, including doctors of optometry, to report cases of abuse of children and elderly adults. AOA members are invited to attend an important webinar on the serious subject of human trafficking.</description>

                    <pubDate>September 21, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/human-trafficking</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/HumanTrafficking-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/HumanTrafficking.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/human-trafficking</guid>
            </item>
            <item>
                <title>Wash, rinse, repeat: Reminding contact lens wearers about risky hygiene</title>

                <description>With the flu, COVID-19 and monkeypox making the rounds this fall, doctors of optometry have an opportunity to remind patients about handwashing and their overall health. </description>

                    <pubDate>August 24, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/wash-rinse-repeat-reminding-contact-lens-wearers-about-risky-hygiene</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Contact_Lens_keratoconus-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Contact_Lens_keratoconus.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/wash-rinse-repeat-reminding-contact-lens-wearers-about-risky-hygiene</guid>
            </item>
            <item>
                <title>Keeping children’s vision in focus</title>

                <description>Children’s eye health and vision care has long been a cause championed by the AOA. This always-on advocacy, magnified by recent public health conversations, is yielding greater awareness of the importance of comprehensive eye care from an early age.</description>

                    <pubDate>August 18, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/keeping-childrens-vision-in-focus</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Classroom-Focus-Vision-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Classroom-Focus-Vision.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/keeping-childrens-vision-in-focus</guid>
            </item>
            <item>
                <title>How you can prepare for the monkeypox public health emergency</title>

                <description>Doctors of optometry can play a role in detecting monkeypox—the virus recently declared a public health emergency. Be aware of the ophthalmic manifestations.</description>

                    <pubDate>August 11, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/monkeypox-national-public-health-emergency</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Monkeypox-Virus-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Monkeypox-Virus.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/monkeypox-national-public-health-emergency</guid>
            </item>
            <item>
                <title>Help patients see fireworks safely</title>

                <description>While fireworks make for a fun Fourth of July celebration, they can cause injuries when not handled safely. Educate patients on how to prevent eye injuries during the season of fireworks.</description>

                    <pubDate>June 28, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/july-4-can-spark-eye-safety-conversation-with-public</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Firework-Safety-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/FireworkSafety.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/july-4-can-spark-eye-safety-conversation-with-public</guid>
            </item>
            <item>
                <title>FDA proposes eliminating cigarette, cigar flavors: AOA casts support</title>

                <description>As many recognize “World No Tobacco Day” on May 31, the AOA filed public comments in support of FDA efforts to reduce smoking rates and preserve patients’ eye health and vision.</description>

                    <pubDate>May 26, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/fda-proposes-eliminating-cigarette-cigar-flavors</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Menthol.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Menthol-Cigarrette.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/fda-proposes-eliminating-cigarette-cigar-flavors</guid>
            </item>
            <item>
                <title>Meeting the needs of an aging America</title>

                <description>Older adults are projected to outnumber people under age 18 by 2035—for the first time in U.S. history. This year, the AOA is prioritizing the aging of America and the demands being placed on the health care system via a yearlong series of webinars on aging and optometry. </description>

                    <pubDate>April 27, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/meeting-the-needs-of-an-aging-america</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Aging-America-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Aging-America.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/meeting-the-needs-of-an-aging-america</guid>
            </item>
            <item>
                <title>APHA issues call for team approach to &#39;skyrocketing&#39; diabetes cases</title>

                <description>Recently published online, first-of-its-kind American Public Health Association public policy statement reflects the role that eye doctors, dentists, pharmacists and podiatrists can have in diabetes prevention and management.</description>

                    <pubDate>January 20, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/multisystem-diabetes-prevention-and-management</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Care_team-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Care_team.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/multisystem-diabetes-prevention-and-management</guid>
            </item>
            <item>
                <title>NEI releases 5-year strategic plan identifying emerging opportunities</title>

                <description>The National Eye Institute’s just-released strategic plan on vision for the future aligns with the AOA’s desire to support progressive research in eye health and vision care.</description>

                    <pubDate>November 3, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/nei-releases-detailed-strategic-plan-on-its-priorities-for-the-next-five-years</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/NEI_forward_future-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/NEI_forward_future.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/nei-releases-detailed-strategic-plan-on-its-priorities-for-the-next-five-years</guid>
            </item>
            <item>
                <title>A scary disconnect</title>

                <description>Halloween is nearing and there’s nothing more haunting than this: Some patients and regulators don’t believe contact lenses pose any risk to consumers.</description>

                    <pubDate>October 25, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/a-scary-disconnect</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Green_decorative_contact_lens-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Green_decorative_contact_lens.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/a-scary-disconnect</guid>
            </item>
            <item>
                <title>New collaboration with MyEyeDr. benefits technicians and eye doctors, enhances patient care</title>

                <description>MyEyeDr.’s paraoptometric staff will have access to a trove of AOA educational resources through its education and professional development hub, EyeLearn.</description>

                    <pubDate>September 23, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/new-partnership-with-myeyedr</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/MyEyeDr-AOA-Partnership-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/MyEyeDr-AOA-Partnership.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/new-partnership-with-myeyedr</guid>
            </item>
            <item>
                <title>10 reasons why you should be an InfantSEE&#174; provider</title>

                <description>An investment in your community’s wellness, InfantSEE&#174; is not a charitable program, but rather a public health initiative intended to change the way parents think about eye care for their infants and families.</description>

                    <pubDate>August 24, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/10-reasons-why-you-should-be-an-infantsee-provider</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/InfantSEE_OM-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/InfantSEE_OM.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/10-reasons-why-you-should-be-an-infantsee-provider</guid>
            </item>
            <item>
                <title>Ultimate goal</title>

                <description>Children’s vision was already a public health concern for the AOA. But then the COVID-19 pandemic happened, and doctors of optometry are increasingly alarmed by the growing prevalence of eye conditions exacerbated by remote learning due to the crisis. The AOA is lending its voice as a leader in eye health and vision care through a yearlong conversation on children’s eye health at a critical juncture.</description>

                    <pubDate>July 26, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/childrens-vision-ultimate-goal</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/AOA_Focus_Soccer_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/AOA_Focus_Soccer.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/childrens-vision-ultimate-goal</guid>
            </item>
            <item>
                <title>COVID-19, viral illness surge: What you need to know</title>

                <description>“Interseasonal viral activity” is up as people relax COVID-19 mask and distancing requirements, the CDC says, while a new pandemic variant proliferates—what doctors should know.</description>

                    <pubDate>July 15, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/covid-19-viral-activity-returning</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/COVID-19_Delta_Variant-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/COVID-19_Delta_Variant.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/covid-19-viral-activity-returning</guid>
            </item>
            <item>
                <title>AOA report: Doctors of optometry leaders in fight against myopia’s threat</title>

                <description>The newly released Myopia Management Clinical Report covers all things myopia to equip doctors of optometry with resources they need in growth of the eye condition. Report’s release follows AOA’s heightened focus on children’s vision in 2021.</description>

                    <pubDate>July 1, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/doctors-of-optometry-leaders-in-fight-against-myopias-threat</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Myopia_Management_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Myopia_Management.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/doctors-of-optometry-leaders-in-fight-against-myopias-threat</guid>
            </item>
            <item>
                <title>Stress test</title>

                <description>The COVID-19 pandemic has taken a serious toll on mental health, creating a domino effect of sorts. An increase in stress creates an influx of patients with new complaints. That influx leads to busier schedules, on top of all the other stressors that come with the pandemic—and ultimately, doctor burnout. How can you help patients when stress takes over? Moreover, how can you help yourself?</description>

                    <pubDate>May 26, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/stress-test</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/StressTest_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/StressTest.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/stress-test</guid>
            </item>
            <item>
                <title>Eye and the storms</title>

                <description>Extreme weather changes due to climate change can affect eye health. Here’s how doctors of optometry can prepare.</description>

                    <pubDate>June 8, 2023</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/eye-and-the-storms</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Wildfire-Earthday-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Wildfire-Earthday.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/eye-and-the-storms</guid>
            </item>
            <item>
                <title>Conversation continues: AOA Emergency Children’s Vision Summit </title>

                <description>The virtual Children’s Vision Summit is part of a yearlong dialogue being led by the AOA on how the COVID-19 crisis is impacting the eye health of children across the country. Doctors of optometry answer questions raised by their colleagues from the summit.</description>

                    <pubDate>April 22, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/aoa-emergency-childrens-vision-summit-continues</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Male_Child_eye_exam_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Male_Child_eye_exam.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/aoa-emergency-childrens-vision-summit-continues</guid>
            </item>
            <item>
                <title>To address emerging children’s vision crisis due to COVID-19, AOA summit puts optometry in the lead</title>

                <description>Hundreds of AOA member doctors of optometry attend the March 24 Emergency Children’s Vision Summit to help develop a path forward as the nation emerges from the depths of the pandemic. The event was the first of a yearlong, AOA-led conversation on children’s eye care and vision health.</description>

                    <pubDate>March 25, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/childrens-vision-summit-recap</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/CVS-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/CVS_Header.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/childrens-vision-summit-recap</guid>
            </item>
            <item>
                <title>Pennsylvania doctors of optometry put high priority on children’s eye health and vision care</title>

                <description>For decades, members of the Pennsylvania Optometric Association have taken their message about how essential comprehensive eye examinations are to children’s development to parents, school nurses, educators, legislators and other health care providers. Now doctors of optometry there are making a different, even stronger commitment to children’s vision. Hundreds of doctors have stepped up.</description>

                    <pubDate>March 18, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/pennsylvania-doctors-of-optometry-put-high-priority-on-childrens-eye-health-and-vision-care</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Child_eye_exam-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Child_eye_exam.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/pennsylvania-doctors-of-optometry-put-high-priority-on-childrens-eye-health-and-vision-care</guid>
            </item>
            <item>
                <title>AOA emergency summit March 24 raises alarm over children’s eye health</title>

                <description>The AOA Emergency Children’s Vision Summit will provide the opportunity for doctors of optometry to learn from experts on children’s eye care as they assess the crisis and chart a course forward. The members-only virtual event launches an ongoing conversation, led by the AOA, on children’s eye health and vision care. Its School Readiness Summit is set for July.</description>

                    <pubDate>March 4, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/aoa-childrens-vision-summit</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Remote-Learning-CVS-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Remote-Learning-CVS.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/aoa-childrens-vision-summit</guid>
            </item>
            <item>
                <title>CDC updates COVID-19 eye protection, face mask guidance affecting optometry practices</title>

                <description>Access the AOA HPI’s latest issue brief that details current public health guidance on eye protection, face masks and contingency planning as new SARS-CoV-2 variants begin circulating.</description>

                    <pubDate>February 16, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/cdc-updates-covid-19-eye-protection</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/PPE-2021-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/PPE-2021.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/cdc-updates-covid-19-eye-protection</guid>
            </item>
            <item>
                <title>Air pollution implicated in AMD study as U.S. air quality declines</title>

                <description>Scratchy, irritated eyes may be the least of concerns from poor air quality as a new study associates ambient air pollution with greater AMD risk and differences in retinal layer thickness.</description>

                    <pubDate>February 3, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/air-pollution-implicated-in-amd-study-as-us-air-quality-declines</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Air_pollution-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Air_pollution.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/air-pollution-implicated-in-amd-study-as-us-air-quality-declines</guid>
            </item>
            <item>
                <title>Feds accelerate COVID-19 vaccination pace, AOA offers vaccinators’ webinar</title>

                <description>U.S. health authorities spur next phase of COVID-19 vaccination rollout, dramatically expanding supply and administration sites, as optometry explores going from vaccinated to vaccinator. </description>

                    <pubDate>January 21, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/feds-accelerate-covid-19-vaccination-pace</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Heersink-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Heersink-1.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/feds-accelerate-covid-19-vaccination-pace</guid>
            </item>
            <item>
                <title>Optometry, FQHCs positioned to address underserved communities’ eye care</title>

                <description>The AOA, ACU white paper on eye health and vision care for underserved populations was the topic of discussion with the nation’s community health center representatives.  </description>

                    <pubDate>December 16, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/federally-qualified-health-centers-address-underserved-community-eye-care</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/underserved-communities-eye-exam-108.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/underserved-communities-eye-exam.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/federally-qualified-health-centers-address-underserved-community-eye-care</guid>
            </item>
            <item>
                <title>Doctors of optometry, staff preparing for next move in vaccine distribution</title>

                <description>AOA and affiliates keep concerns of patients, doctors and staff as uppermost priority, as Food and Drug Administration weighs approval of first vaccines for COVID-19 in the U.S.</description>

                    <pubDate>December 10, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/doctors-of-optometry-and-staff-preparing-for-next-move-in-vaccine-distribution</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Doctor-giving-vaccine-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Doctor-giving-vaccine.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/doctors-of-optometry-and-staff-preparing-for-next-move-in-vaccine-distribution</guid>
            </item>
            <item>
                <title>AOA, affiliates advocate for optometry in Phase 1 COVID-19 vaccine distribution</title>

                <description>The AOA and state associations are working to ensure doctors of optometry will be included among initial COVID-19 vaccinations to health care workers, preserving Americans’ access to eye care.</description>

                    <pubDate>November 25, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/aoa-and-affiliates-advocate-for-optometry-in-phase-1-covid-19-vaccine-distribution</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/COVID-19-Vaccine-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/COVID-19-Vaccine.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/aoa-and-affiliates-advocate-for-optometry-in-phase-1-covid-19-vaccine-distribution</guid>
            </item>
            <item>
                <title>U.S. COVID-19, influenza &#39;twindemic&#39; fears valid but glimmer of hope in global reports</title>

                <description>Experts warn of a “dark winter” ahead as COVID-19 cases mingle with seasonal influenza, prompting appeals for early vaccinations, but lessons from the Southern Hemisphere may brighten forecasts.  </description>

                    <pubDate>November 12, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/twindemic-flu-and-covid-19</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Twindemic-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Twindemic.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/twindemic-flu-and-covid-19</guid>
            </item>
            <item>
                <title>Innovations in gene-editing technology are coming </title>

                <description>Get the latest updates on technology that could one day be another option for patients with inherited ocular diseases.</description>

                    <pubDate>November 12, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/innovationing-gene-editing-technology</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/CRISPR-Technology-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/CRISPR-Technology.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/innovationing-gene-editing-technology</guid>
            </item>
            <item>
                <title>Do no harm: A case study on overprescribing</title>

                <description>In its latest case study, the AOA Ethics and Values Committee discusses another thought-provoking and timely topic on overprescribing medications when they’re medically unnecessary.</description>

                    <pubDate>November 5, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/case-study-on-overprescribing</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/OverPrescribing-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/OverPrescribing.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/case-study-on-overprescribing</guid>
            </item>
            <item>
                <title>APHA urges preservation of children’s access to comprehensive vision care</title>

                <description>The public health advocate’s new policy statement, drafted with AOA input, urges greater action to bolster children’s vision care and underscores the value of comprehensive eye exams.</description>

                    <pubDate>November 5, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/apha-urges-preservation-of-children-access-to-comprehensive-vision-care</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/APHA-Child-Eye_Exam-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/APHA-Child-Eye_Exam.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/apha-urges-preservation-of-children-access-to-comprehensive-vision-care</guid>
            </item>
            <item>
                <title>Do you know what your patients are searching for?</title>

                <description>An analysis of search terms related to certain eye care reveals what patients are looking for: education. They want to know about treatments.</description>

                    <pubDate>October 15, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/do-you-know-what-your-patients-are-searching-for</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Cataract_Treatment_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Cataract_Treatment.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/do-you-know-what-your-patients-are-searching-for</guid>
            </item>
            <item>
                <title>How doctors of optometry can prevent traumatic brain injuries and make a difference for patients</title>

                <description>Does the Medicare population of older U.S. adults underutilize comprehensive eye exams as a prevention strategy against sustaining traumatic brain injuries from falls? The AOA Health Policy Institute suggests the answer is yes.</description>

                    <pubDate>September 30, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/tbi-and-doctors-of-optometry</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Football_tackle-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Football_tackle.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/tbi-and-doctors-of-optometry</guid>
            </item>
            <item>
                <title>Doctors rebound from COVID-19 limitations, settle into ‘new normal’</title>

                <description>Results of a second AOA Health Policy Institute survey on the pandemic’s impact on optometry show practices are better off now than in April but still nowhere near pre-COVID-19 levels.</description>

                    <pubDate>August 6, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/doctors-rebound-from-covid-19-limitations-settle-into-new-normal</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Eye-Exam-COVID.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/doctors-rebound-from-covid-19-limitations-settle-into-new-normal</guid>
            </item>
            <item>
                <title>Rogue hand sanitizers toxic, may cause methanol poisoning</title>

                <description>What’s the rub with your hand sanitizer? The FDA warns health care providers that some products labeled to contain ethanol have tested positive for methanol. </description>

                    <pubDate>July 21, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/contaminated-hand-sanitizer-may-cause-methanol-poisoning</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Hand-Sanitizer.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/contaminated-hand-sanitizer-may-cause-methanol-poisoning</guid>
            </item>
            <item>
                <title>New cigarette labels graphically depict smoking, cataracts link</title>

                <description>Starting in 2021, cigarette packaging and ads will include graphic warnings depicting smoking’s health consequences, including the blinding condition that the AOA emphasized in FDA comments.</description>

                    <pubDate>April 3, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/cigarette-labels-graphically-depict-smoking-cataracts-link</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/SmokingPackLabel.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/cigarette-labels-graphically-depict-smoking-cataracts-link</guid>
            </item>
            <item>
                <title>U.S. declares public health emergency—what you need to know</title>

                <description>COVID-19 may cause ocular signs and symptoms, including photophobia, irritation and ocular discharge.</description>

                    <pubDate>February 6, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/coronavirus-emergency-declared</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Coronavirus900x450.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/coronavirus-emergency-declared</guid>
            </item>
            <item>
                <title>Excessive device use alters prekindergartners’ white brain matter</title>

                <description>Screen time matters when it comes to developing brain and language skills in young children. Educate parents on device use effects on development.</description>

                    <pubDate>December 2, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/excessive-device-use-alters-prekindergartners-white-brain-matter</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/YoungChildLookingTablet.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/excessive-device-use-alters-prekindergartners-white-brain-matter</guid>
            </item>
            <item>
                <title>FDA says fluorescein, ophthalmic meds among drug shortages</title>

                <description>An FDA report on drug shortages examines the underlying factors for supply issues as several common ophthalmic drugs currently adorn the list, including fluorescein and glaucoma meds. </description>

                    <pubDate>November 6, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/fda-drug-shortage-report</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/MedicineShortage.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/fda-drug-shortage-report</guid>
            </item>
            <item>
                <title>FDA clears contact lens to slow myopia progression</title>

                <description>The first-ever contact lens to receive FDA approval for slowing myopia progression could enter the market as soon as 2020. </description>

                    <pubDate>November 26, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/fda-clears-contact-lens-to-slow-myopia-progression</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Child-Contact-lens.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/fda-clears-contact-lens-to-slow-myopia-progression</guid>
            </item>
            <item>
                <title>Bad flu season on the way? CDC urges early vaccines</title>

                <description>Seasonal predictors show concerning trends for the 2019-20 influenza season. Is your office encouraging flu shots?</description>

                    <pubDate>September 24, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/flu-season-on-the-way-cdc-urges-early-vaccines</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/FluSeason.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/flu-season-on-the-way-cdc-urges-early-vaccines</guid>
            </item>
            <item>
                <title>Vaping draws federal warnings, rebuke amid billowing health concerns </title>

                <description>E-cigarette use—vaping—once touted as a safer alternative to cigarettes, is now under scrutiny after several deaths, while a leading company received a federal reprimand. Find out what optometry needs to know when counseling patients.</description>

                    <pubDate>September 12, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/vaping-draws-federal-warnings-rebuke-amid-billowing-health-concerns</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/TeensVaping.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/vaping-draws-federal-warnings-rebuke-amid-billowing-health-concerns</guid>
            </item>
            <item>
                <title>Doctors of optometry can help stop troubling e-cigarette trends in youth</title>

                <description>The Food and Drug Administration reports vaping rates are up for middle- and high-school students.</description>

                    <pubDate>October 24, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/doctors-of-optometry-talk-about-ecigarette-use</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Vaping-2018.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/doctors-of-optometry-talk-about-ecigarette-use</guid>
            </item>
            <item>
                <title>Graphic warnings weighed to emphasize smoking’s health effects, including blindness</title>

                <description>The AOA applauds an FDA-proposed rule that would require cigarette packaging to include new warnings and color graphics depicting the negative health consequences of smoking, including blindness.</description>

                    <pubDate>September 10, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/graphic-warnings-weighed-to-emphasize-smokings-health-effects-including-blindness</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Male-Smoking.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/graphic-warnings-weighed-to-emphasize-smokings-health-effects-including-blindness</guid>
            </item>
            <item>
                <title>The cannabis conundrum</title>

                <description>Yes, marijuana lowers intraocular pressure. No, it’s not a practical therapy. But why?</description>

                    <pubDate>July 25, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/the-cannabis-conundrum</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Marijuana_Prescription.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/the-cannabis-conundrum</guid>
            </item>
            <item>
                <title>Optometry’s North Star</title>

                <description>Doctors of optometry rely on their training, knowledge, experience and patient input in deciding a course of treatment. But AOA’s clinical guidelines can significantly contribute to that decision-making and patient choice.</description>

                    <pubDate>January 22, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/optometrys-north-star</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Guidelines.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/optometrys-north-star</guid>
            </item>
            <item>
                <title>‘Futuristic’ contact lens gains FDA marketing approval</title>

                <description>Technology helps monitor glaucoma patients’ eye volume fluctuations.</description>

                    <pubDate>March 10, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/futuristic-contact-lens-gains-fda-marketing-approval</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/futuristic-contact-lens-gains-fda-marketing-approval</guid>
            </item>
            <item>
                <title>Amblyopia&#39;s influence on sense of self</title>

                <description>Also known as lazy eye, amblyopia is one of the most common eye conditions among children.</description>

                    <pubDate>December 18, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/amblyopias-influence-on-sense-of-self</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/AmblyopiaChild.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/amblyopias-influence-on-sense-of-self</guid>
            </item>
            <item>
                <title>Diabetes in young patients</title>

                <description>Study calls the uptick of diabetes in youth ‘a substantial clinical and public health burden.’</description>

                    <pubDate>December 24, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/diabetes-in-young-patients</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/diabetes-in-young-patients</guid>
            </item>
            <item>
                <title>Diet soda habit associated with blinding diabetes complications</title>

                <description>Diet soda isn’t necessarily a ‘healthier’ alternative to sugary soft drinks, and now a small-scale study shows high consumption of these artificially sweetened drinks might actually be associated with increased odds of severe diabetic eye complications. </description>

                    <pubDate>January 3, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/diet-soda-habit-associated-with-blinding-diabetes-complications</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/diet-soda-habit-associated-with-blinding-diabetes-complications</guid>
            </item>
            <item>
                <title>The outlook for contact lenses</title>

                <description>According to an AOA survey, over 93% of responding doctors of optometry fit contact lenses in 2017.</description>

                    <pubDate>January 7, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/the-outlook-for-contact-lenses</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/ContactLensTechnology.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/the-outlook-for-contact-lenses</guid>
            </item>
            <item>
                <title>OTC cold, flu care: What patients don’t know can hurt them</title>

                <description>Glaucoma patients are routinely advised against taking certain medications, but come cold and flu season, some may reach for popular OTC drugs without realizing the risk to their eyesight.</description>

                    <pubDate>January 10, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/otc-cold-flu-care-what-patients-dont-know-can-hurt-them</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/otc-cold-flu-care-what-patients-dont-know-can-hurt-them</guid>
            </item>
            <item>
                <title>Embarrassment, fear can make patients clam up</title>

                <description>Ever suspected a patient of biting their tongue or outright lying? A recent study tells the bitter truth that as many as 4 out of 5 patients withhold information that could affect their care.</description>

                    <pubDate>January 17, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/when-patients-lie-to-doctors</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/PatientsLieDoctors.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/when-patients-lie-to-doctors</guid>
            </item>
            <item>
                <title>Comprehensive diabetes care</title>

                <description>The AOA’s chief public health officer outlays a road map to the future of optometric care for patients with diabetes.</description>

                    <pubDate>January 14, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/comprehensive-diabetes-care</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Duenas.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/comprehensive-diabetes-care</guid>
            </item>
            <item>
                <title>Eye protectors: Provide patients relief in winter, spring, summer and fall</title>

                <description>2018 AOA Eye-Q Survey: Although most Americans know UV radiation can be harmful on overcast days, less than a third regularly wear sunglasses on those days.</description>

                    <pubDate>January 16, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/provide-patients-relief-in-winter-spring-summer-and-fall</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Snow-Sunglasses.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/provide-patients-relief-in-winter-spring-summer-and-fall</guid>
            </item>
            <item>
                <title>Meditation an adjunctive therapy for glaucoma? Possibly</title>

                <description>New research claims mindfulness meditation could be a useful, complimentary therapy for lowering IOP in patients with POAG, and questions the role of stress as a causal factor in glaucoma. </description>

                    <pubDate>January 28, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/meditation-an-adjunctive-therapy-for-glaucoma</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Meditation.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/meditation-an-adjunctive-therapy-for-glaucoma</guid>
            </item>
            <item>
                <title>Doctors of optometry: Teammates in the post-concussion care huddle</title>

                <description>They can help determine when patients are ready to return to play, to work and to the classroom.</description>

                    <pubDate>January 29, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/doctors-of-optometry-teammates-in-the-post-concussion-care</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Male_Football_Concussion.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/doctors-of-optometry-teammates-in-the-post-concussion-care</guid>
            </item>
            <item>
                <title>When measles rush in</title>

                <description>Measles outbreaks across the country underscore role doctors of optometry play in infection control.</description>

                    <pubDate>February 6, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/when-measles-rush-in</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Measles.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/when-measles-rush-in</guid>
            </item>
            <item>
                <title>Pressure’s on: Understanding hypertensive guidelines</title>

                <description>One in 3 U.S. adults are hypertensive but nearly half do nothing to control it. What do hypertension guidelines say and how does optometry manage patients at critical values?</description>

                    <pubDate>February 12, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/pressures-on-understanding-hypertensive-guidelines</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/BloodPressure.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/pressures-on-understanding-hypertensive-guidelines</guid>
            </item>
            <item>
                <title>The lowdown on vision rehabilitation</title>

                <description>Doctors of optometry are key to the proper examination and diagnosis of vision impairments, leading to prescribed treatment prior to outcomes. AOA will participate in a Facebook Live Event on Feb. 22 with National Eye Institute.</description>

                    <pubDate>February 14, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/the-lowdown-on-vision-rehabilitation</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/LowVision.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/the-lowdown-on-vision-rehabilitation</guid>
            </item>
            <item>
                <title>Clean hands save sight</title>

                <description>Poor hand hygiene is among the top risk factors for microbial contamination of contact lenses, emphasizing the importance of enhanced patient education. </description>

                    <pubDate>February 19, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/clean-hands-save-sight</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Clean-hands.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/clean-hands-save-sight</guid>
            </item>
            <item>
                <title>5 ways to offer neuro-optometric services in your practice</title>

                <description>What does it take to start a winning neuro-optometric practice? Three doctors of optometry call the plays.</description>

                    <pubDate>February 18, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/5-ways-to-offer-neuro-optometric-services-in-your-practice</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/5-ways-to-offer-neuro-optometric-services-in-your-practice</guid>
            </item>
            <item>
                <title>Are you asking your patients about their e-cigarette use?</title>

                <description>Rates of vaping have reached epidemic proportions and the government is stepping up its efforts to snuff out e-cigarette use among young people.</description>

                    <pubDate>February 27, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/are-you-asking-your-patients-about-their-e-cigarette-use</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Vaping-2019.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/are-you-asking-your-patients-about-their-e-cigarette-use</guid>
            </item>
            <item>
                <title>‘Lyme’ light focuses on notorious tickborne disease</title>

                <description>Do you know the ocular signs of Lyme disease? It’s uncommon, but Lyme disease can affect the eyes in different ways. With tick season around the corner—and becoming more widespread—consider this refresher course.</description>

                    <pubDate>March 11, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/ocular-manifestation-of-lyme-disease</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/LymeDisease.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/ocular-manifestation-of-lyme-disease</guid>
            </item>
            <item>
                <title>Ahead of tournament tipoff, doctors of optometry offer winning viewing tips </title>

                <description>A year ago, over 97 million fans watched the NCAA men’s basketball tournament. Educate your patients with suggestions on how to avoid eye problems.</description>

                    <pubDate>March 19, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/march-madness</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/MarchMadness.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/march-madness</guid>
            </item>
            <item>
                <title>Eye exams for Alzheimer’s? How AOA is getting involved</title>

                <description>Retinal microvasculature may hold clues about neurodegenerative diseases, like Alzheimer’s, opening the possibility that eye exams could further assess brain health one day. </description>

                    <pubDate>March 21, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/eye-exams-for-alzheimers</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Alzheimers.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/eye-exams-for-alzheimers</guid>
            </item>
            <item>
                <title>Optometry seeking expanded role in diabetes care</title>

                <description>Millions of Americans have been diagnosed with diabetes, with millions yet to be diagnosed. The AOA has long recognized that optometry has a role in the care of patients with diabetes. However, it’s moving more aggressively to demonstrate that optometry can make an even greater impact on diabetes care.</description>

                    <pubDate>March 27, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/optometry-seeking-expanded-role-in-diabetes-care</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Diabetes-Alert-Day.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/optometry-seeking-expanded-role-in-diabetes-care</guid>
            </item>
            <item>
                <title>Calcium, once maligned for AMD risk, not so bad after all?</title>

                <description>High calcium intake does not appear to increase the risk of age-related macular degeneration, per a new study that provokingly found an opposite association—at least in women.</description>

                    <pubDate>March 29, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/high-calcium-increase-risk-of-amd</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Calcium770.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/high-calcium-increase-risk-of-amd</guid>
            </item>
            <item>
                <title>How to get hands-on with dry eye</title>

                <description>Continuing education course outlines how to appropriately choose testing, assess results and use the data obtained to most accurately treat patients with dry eye.</description>

                    <pubDate>April 16, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/how-to-get-hands-on-with-dry-eye</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Dryeye.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/how-to-get-hands-on-with-dry-eye</guid>
            </item>
            <item>
                <title>Surprising measles outbreak eye-catching for doctors of optometry</title>

                <description>The Centers for Disease Control and Prevention is now reporting measles outbreaks in 20 states or 555 cases nationwide as of April 11. That’s the second-highest number of measles cases in the U.S. since measles were basically eliminated in 2000.</description>

                    <pubDate>April 17, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/measles-outbreak-eye-catching-for-doctors-of-optometry</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/MeaslesOutbreak.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/measles-outbreak-eye-catching-for-doctors-of-optometry</guid>
            </item>
            <item>
                <title>Tips on prescribing and fitting a bioptic telescope system for driving</title>

                <description>Doctors of optometry must often be like journalists, documenting the who, what and when before determining the how. This holds true when prescribing and fitting a bioptic telescope systems (BTS) for driving.</description>

                    <pubDate>April 23, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/prescribing-fitting-bioptic-telescope-system-for-driving</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Bioptic.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/prescribing-fitting-bioptic-telescope-system-for-driving</guid>
            </item>
            <item>
                <title>AOA: Optometry is essential in care for patients with concussions, TBIs</title>

                <description>AOA offers new resource, which helped carry the message to policymakers and physicians during AOA on Capitol Hill 2019.</description>

                    <pubDate>April 24, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/optometry-is-essential-in-care-for-patients-with-concussions-tbis</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/optometry-is-essential-in-care-for-patients-with-concussions-tbis</guid>
            </item>
            <item>
                <title>Tips on prescribing and fitting a bioptic telescope system for driving: part II</title>

                <description>See what kind of system you shlould design and order once you determine a patient to be a good candidate to drive with bioptic telescope system.</description>

                    <pubDate>April 29, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/prescribing-and-fitting-a-bioptic-telescope-system-for-driving-part-ii</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Bioptic.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/prescribing-and-fitting-a-bioptic-telescope-system-for-driving-part-ii</guid>
            </item>
            <item>
                <title>4 tips on providing optometric care for children with autism</title>

                <description>The CDC estimates that 1 in 59 children are diagnosed with autism by age 8. Optometry can play an essential role in helping these children to a better place.</description>

                    <pubDate>May 1, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/tips-on-providing-optometric-care-for-children-with-autism</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Autism_2019.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/tips-on-providing-optometric-care-for-children-with-autism</guid>
            </item>
            <item>
                <title>New WHO guidance: Very limited daily screen time recommended for children under 5</title>

                <description>Recommendations and concerns about digital devices should be shared with parents, doctor of optometry says.</description>

                    <pubDate>May 6, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/screen-time-for-children-under-5</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/screen-time-for-children-under-5</guid>
            </item>
            <item>
                <title>Vision and batting</title>

                <description>Tips to ensure vision helps—not hinders—the on-field performance of athletes.</description>

                    <pubDate>May 28, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/vision-and-batting</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Baseball-Hitting.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/vision-and-batting</guid>
            </item>
            <item>
                <title>Strategies to help reading for the AMD patient with central scotomas</title>

                <description>Development of eccentric viewing skills to improve eye control and manage scotomas helps optimize the patient’s reading performance with low-vision devices.</description>

                    <pubDate>June 4, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/reading-for-the-amd-patient</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/AMD.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/reading-for-the-amd-patient</guid>
            </item>
            <item>
                <title>Vision impairment, cognitive decline go hand in hand</title>

                <description>Impaired vision creates obvious functional limitations among older adults, but could it also be associated with cognitive decline? Mounting evidence suggest clues may be found in the eyes. </description>

                    <pubDate>June 6, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/vision-impairment-cognitive-decline-go-hand-in-hand</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/vision-impairment-cognitive-decline-go-hand-in-hand</guid>
            </item>
            <item>
                <title>Early diagnosis by doctors of optometry can provide a jump on IBD treatment</title>

                <description>An estimated 3 million Americans were diagnosed with inflammatory bowel disease (IBD). Doctors of optometry add value to the team of health professionals who manage cases of IBD and colonic malignancies.</description>

                    <pubDate>June 13, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/doctors-of-optometry-can-provide-a-jump-on-inflammatory-bowel-disease-treatment</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/IBD.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/doctors-of-optometry-can-provide-a-jump-on-inflammatory-bowel-disease-treatment</guid>
            </item>
            <item>
                <title> ‘Legal’ doesn’t always mean ‘safe’ in drivers’ vision</title>

                <description>Glaucoma patients were five times as likely to get in a motor vehicle accident compared to similarly aged drivers, per a new study that illustrates a glaring problem with drivers’ vision requirements.</description>

                    <pubDate>June 13, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/legal-doesnt-always-mean-safe-in-drivers-vision</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/legal-doesnt-always-mean-safe-in-drivers-vision</guid>
            </item>
            <item>
                <title>Study pulls back covers on links between glaucoma and sleep</title>

                <description>Abnormal sleep patterns may be risk factors for or consequences of glaucoma. About 3 million Americans have glaucoma, according to the CDC.  </description>

                    <pubDate>July 10, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/study-pulls-back-covers-on-links-between-glaucoma-and-sleep</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/study-pulls-back-covers-on-links-between-glaucoma-and-sleep</guid>
            </item>
            <item>
                <title>Exploring the promise of retinal prostheses</title>

                <description>Although photoreceptors are lost, retinal output cells are mostly preserved—a fact that retinal prosthetic devices are designed to capitalize on.</description>

                    <pubDate>March 24, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/exploring-the-promise-of-retinal-prostheses</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/exploring-the-promise-of-retinal-prostheses</guid>
            </item>
            <item>
                <title>New resource helps doctors guide patients to proper sunglasses</title>

                <description>Patients are not always aware of the risks from exposure to the sun.</description>

                    <pubDate>March 30, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/new-resource-helps-doctors-guide-patients-to-proper-sunglasses</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/new-resource-helps-doctors-guide-patients-to-proper-sunglasses</guid>
            </item>
            <item>
                <title>How fish, insects could aid presbyopic patients</title>

                <description>Hi-tech, accommodating contact lenses bring promise to presbyopes.</description>

                    <pubDate>April 6, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/how-fish-insects-could-aid-presbyopic-patients</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/how-fish-insects-could-aid-presbyopic-patients</guid>
            </item>
            <item>
                <title>Imaging over in-person exams? Telehealth study misses point</title>

                <description>New imaging tech proposed to cut exam referrals for patients with diabetes. </description>

                    <pubDate>April 14, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/imaging-over-in-person-exams-telehealth-study-misses-point</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/imaging-over-in-person-exams-telehealth-study-misses-point</guid>
            </item>
            <item>
                <title>InfantSEE&#174; helps young doctors of optometry build awareness and their practices</title>

                <description>Program helps doctors meet new patients and get involved in their communities.</description>

                    <pubDate>August 1, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/infantsee-helps-young-doctors-of-optometry-build-awareness-and-their-practices</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2016/InfantSEE_docs.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/infantsee-helps-young-doctors-of-optometry-build-awareness-and-their-practices</guid>
            </item>
            <item>
                <title>Health centers providing more care than ever before</title>

                <description>Through community health centers (CHCs), doctors of optometry can play a part in increasing access to affordable, cost-effective and high-quality care in medically underserved communities.</description>

                    <pubDate>August 14, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/community-health-centers</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/community-health-centers</guid>
            </item>
            <item>
                <title>V.I.S.I.O.N. links technology, veterans’ eye care</title>

                <description>Project could reduce wait times, accelerate full-scope care.</description>

                    <pubDate>September 6, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/va-vision</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/va-vision</guid>
            </item>
            <item>
                <title>Newest AOA clinical practice guideline debuts on National Guideline Clearinghouse</title>

                <description>In this country an estimated 1 in 5 preschool children have vision problems and 1 in 4 school-age children wear corrective eyewear.</description>

                    <pubDate>September 29, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/pedposted</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/pedposted</guid>
            </item>
            <item>
                <title>Study: Early intervention can pay dividends in the classroom</title>

                <description>An estimated 1 in 5 U.S. preschool children have vision problems and 1 in 4 school-age children wear corrective eyewear.</description>

                    <pubDate>October 2, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/child-health-day</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/child-health-day</guid>
            </item>
            <item>
                <title>Scientists find what on illegal contact lenses?</title>

                <description>FDA report finds dangerous bacteria on counterfeit contact lenses.</description>

                    <pubDate>October 10, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/counterfeit-contact-lens-infections-study</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/counterfeit-contact-lens-infections-study</guid>
            </item>
            <item>
                <title>Don’t delay, vaccinate now</title>

                <description>Take proper precautions to limit flu virus’ spread in your office.</description>

                    <pubDate>December 4, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/dont-delay-vaccinate-now</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/dont-delay-vaccinate-now</guid>
            </item>
            <item>
                <title>Lather, rinse, repeat: The DIY vaccine</title>

                <description>Access AOA’s clinical recommendations for infection control.</description>

                    <pubDate>December 6, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/lather-rinse-repeat-the-diy-vaccine</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/lather-rinse-repeat-the-diy-vaccine</guid>
            </item>
            <item>
                <title>Optometric surgical procedures courses now available at Optometry’s Meeting&#174; </title>

                <description>Only a handful of states allow doctors of optometry to perform the procedures today.</description>

                    <pubDate>March 1, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/public-health/optometric-surgical-procedures-courses</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/CELaser.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/public-health/optometric-surgical-procedures-courses</guid>
            </item>
            <item>
                <title>New AOA EyeLearn course: Building empathy for patients with diabetes-related eye disease  </title>

                <description>Self-paced course highlights disparities, unconscious bias and opportunities to build trust. </description>

                    <pubDate>January 20, 2026</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-aoa-eyelearn-course-building-empathy-for-patients-with-diabetes-related-eye-disease</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2026/EyeLearn_New_Course_Empathy_Hero.jpeg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-aoa-eyelearn-course-building-empathy-for-patients-with-diabetes-related-eye-disease</guid>
            </item>
            <item>
                <title>Rethinking dizziness after concussion</title>

                <description>Vision plays a pivotal—and often overlooked—role in post-concussion dizziness. Here’s why doctors of optometry should be key members of the care team.</description>

                    <pubDate>January 4, 2026</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/rethinking-dizziness-after-concussion</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2026/Concussion_Illustration_Hero.jpeg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/rethinking-dizziness-after-concussion</guid>
            </item>
            <item>
                <title>Vision therapy yields faster recovery from concussion-related eye condition </title>

                <description>Study overturns “wait and see” approach, showing office-based treatment improves convergence insufficiency outcomes. </description>

                    <pubDate>October 14, 2025</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/vision-therapy-yields-faster-recovery-from-concussion-related-eye-condition</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Teenager_Eyestrain_Hero.jpeg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/vision-therapy-yields-faster-recovery-from-concussion-related-eye-condition</guid>
            </item>
            <item>
                <title>Doctors of optometry ‘critical’ to helping patients with mental illness </title>

                <description>A new report from the AOA’s Health Policy Institute outlines how doctors of optometry can support mental health. </description>

                    <pubDate>June 23, 2025</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/doctors-of-optometry-critical-to-helping-patients-with-mental-illness</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Concerned_Patient_Phoropter_Hero.png" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/doctors-of-optometry-critical-to-helping-patients-with-mental-illness</guid>
            </item>
            <item>
                <title>Optometry’s essential role in concussion recovery </title>

                <description>Advocating for comprehensive eye exams not only helps provide better care for concussion patients, but also helps create a powerhouse referral network, says Amanda Nanasy, O.D., a member of the AOA’s Sports &amp; Performance Vision Committee. </description>

                    <pubDate>May 27, 2025</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/optometrys-essential-role-in-concussion-recovery</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Care_Team_Reviewing_Results_Hero-3.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/optometrys-essential-role-in-concussion-recovery</guid>
            </item>
            <item>
                <title>When to consider referring for low-vision rehabilitation </title>

                <description>This Low Vision Awareness Month—and year-round—know when to refer, how to find the right provider and other considerations to help patients maintain their quality of life. </description>

                    <pubDate>February 13, 2025</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/when-to-consider-referring-for-low-vision-rehabilitation</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/Woman_Trouble_Reading_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Woman_Trouble_Reading_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/when-to-consider-referring-for-low-vision-rehabilitation</guid>
            </item>
            <item>
                <title>The role of sex hormones and aging in dry eye disease</title>

                <description>Anna Tichenor, O.D., Ph.D., Indiana University School of Optometry, is the recipient of the 2024 AOA Investigator Initiated Research Award. The award is designed to inspire future research. For Dr. Tichenor, the honor is about improving patients’ quality of life.</description>

                    <pubDate>January 29, 2025</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/the-role-of-sex-hormones-and-aging-in-dry-eye-disease</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/Research-Award_WIF_180x180_v1.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Research-Award_WIF_1600x800_v1.png" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/the-role-of-sex-hormones-and-aging-in-dry-eye-disease</guid>
            </item>
            <item>
                <title>3 reasons to read AOA’s newest clinical practice guideline</title>

                <description>WATCH the chair of the AOA’s Evidence-based Optometry Committee offer recommendations and clinical notes from Care of the Patient with Primary Open-Angle Glaucoma, First Edition.</description>

                    <pubDate>January 14, 2025</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/3-reasons-to-read-aoas-newest-clinical-practice-guideline</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/WIF-jan-16_glaucoma_180x180_v2_Thumbnail.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/WIF-jan-16_glaucoma_1600x800_v2_Hero.png" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/3-reasons-to-read-aoas-newest-clinical-practice-guideline</guid>
            </item>
            <item>
                <title>Identifying reading difficulties in children </title>

                <description>How to differentiate between various visual problems and provide timely and effective intervention. </description>

                    <pubDate>December 10, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/identifying-reading-difficulties-in-children</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/VOA%20Headshot_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Child_Reading_in_Glasses_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/identifying-reading-difficulties-in-children</guid>
            </item>
            <item>
                <title>Mobilizing against myopia </title>

                <description>The AOA is on the march to close the gap in access to children’s eye care and improve outcomes for families across the country. </description>

                    <pubDate>December 5, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/mobilizing-against-myopia</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Myopia_Feature_Kids_AI-Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Myopia_Feature_Kids_AI-Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/mobilizing-against-myopia</guid>
            </item>
            <item>
                <title>New AOA clinical guideline puts focus on elevating care of glaucoma patients</title>

                <description>Guideline provides list of evidence- and consensus-based recommendations for care of primary open-angle glaucoma, the most common type of glaucoma. How many of these recommendations do you follow?</description>

                    <pubDate>November 5, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-aoa-clinical-guideline-puts-focus-on-elevating-care-of-glaucoma-patients</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/glaucoma-guide_WIF_180x180.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/glaucoma-guide_WIF_1600x800.png" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-aoa-clinical-guideline-puts-focus-on-elevating-care-of-glaucoma-patients</guid>
            </item>
            <item>
                <title>Tips for reinforcing optometry’s role in the broader health care system </title>

                <description>This Diabetes Awareness Month, take away some tips—and resources—for interprofessional coordination when it comes to diabetes care. </description>

                    <pubDate>October 30, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/tips-for-reinforcing-optometrys-role-in-the-broader-health-care-system</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Diabetes_Awareness_Month_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Diabetes_Awareness_Month_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/tips-for-reinforcing-optometrys-role-in-the-broader-health-care-system</guid>
            </item>
            <item>
                <title>Vision loss makes list of 14 risk factors for dementia </title>

                <description>Worldwide, 157 million people are estimated to have dementia by 2050. The Lancet Commission on dementia says there’s something eye doctors can do to help modify dementia’s impact on patients, including preventing or slowing vision loss and detection of other factors. </description>

                    <pubDate>October 23, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/vision-loss-makes-list-of-14-risk-factors-for-dementia</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Dementia_Woman_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Dementia_Woman_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/vision-loss-makes-list-of-14-risk-factors-for-dementia</guid>
            </item>
            <item>
                <title>The ‘gatekeepers of primary eye care’</title>

                <description>How a social media post illuminated the life-saving care optometrists provide.</description>

                    <pubDate>October 17, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/the-gatekeepers-of-primary-eye-care</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Optometry%20slit%20lamp%20senior%20woman%20and%20eye%20exam_thumbnail.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Optometry%20slit%20lamp%20senior%20woman%20and%20eye%20exam.png" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/the-gatekeepers-of-primary-eye-care</guid>
            </item>
            <item>
                <title>Myopia report calls for disease classification, new federal policies </title>

                <description>Investigators make urgent call for new federal funding, research, surveillance and disease classification to counter myopia development and progression.  </description>

                    <pubDate>October 9, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/myopia-report-calls-for-disease-classification-new-federal-policies</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Myopia_GirlSmiling_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Myopia_GirlSmiling_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/myopia-report-calls-for-disease-classification-new-federal-policies</guid>
            </item>
            <item>
                <title>High-tech solutions for low vision </title>

                <description>From smart wearable to smartphone apps, patients with visual impairment have more tools than ever to help them stay active and independent. </description>

                    <pubDate>September 3, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/high-tech-solutions-for-low-vision</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Vision_Tech_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Vision_Tech_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/high-tech-solutions-for-low-vision</guid>
            </item>
            <item>
                <title>Tackling TBI</title>

                <description>Optometrists play an integral role in assessing and treating patients with traumatic brain injuries.</description>

                    <pubDate>July 9, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/optometrists-play-an-integral-role-in-assessing-and-treating-patients-with-traumatic-brain-injuries</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Dr_Examing_Male_Athlete_Thumbnail.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Dr_Examing_Male_Athlete_Hero.png" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/optometrists-play-an-integral-role-in-assessing-and-treating-patients-with-traumatic-brain-injuries</guid>
            </item>
            <item>
                <title>Primary care of the stroke patient </title>

                <description>Two case studies illustrate why primary eye care providers should know the symptoms of stroke and understand the range of visual rehabilitation therapies. </description>

                    <pubDate>June 18, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/primary-care-of-the-stroke-patient</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/FOCUS_Stroke_Feature_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/FOCUS_Stroke_Feature_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/primary-care-of-the-stroke-patient</guid>
            </item>
            <item>
                <title>Research on eye aberrations not abstract to award-winning scientists</title>

                <description>For the sixth consecutive year, the AOA is sponsoring the Investigator Initiated Research Award. Investigators are invited to electronically submit proposals by June 15 for projects designed to increase knowledge through basic clinical and/or translational science related to the continuum of eye and vision care. Jason Marsack, Ph.D., talks about the work he and his collaborators are currently pursuing in the laboratory.</description>

                    <pubDate>May 14, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/research-on-eye-aberrations-not-abstract-to-award-winning-scientists</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Marsack_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Marsack_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/research-on-eye-aberrations-not-abstract-to-award-winning-scientists</guid>
            </item>
            <item>
                <title>AOA, CooperVision mobilize to ‘disrupt the status quo,’ advance new standard of care for children with myopia</title>

                <description>The Myopia Collective’s goal is to elevate the standard of care for children with myopia, shifting the focus beyond optical correction to embracing comprehensive treatment. The collective’s “Change Agents” will lead the charge. Doctors of optometry across the country provide more than two-thirds of primary eye health and vision care.</description>

                    <pubDate>April 25, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/aoa-coopervision-mobilize-to-disrupt-the-status-quo-advance-new-standard-of-care-for-children-with-myopia</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Myopia_Collective_ThumbnailWIF.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Myopia_Collective_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/aoa-coopervision-mobilize-to-disrupt-the-status-quo-advance-new-standard-of-care-for-children-with-myopia</guid>
            </item>
            <item>
                <title>What do the experts say on genetic testing for IRDs?</title>

                <description>Genetic testing and counseling are critical for patients with inherited retinal diseases (IRDs). A new AOA resource offers insights into the role doctors of optometry play in considering genetic testing for IRDs, including providing in-office testing or referring to offices that do.</description>

                    <pubDate>March 27, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/what-do-the-experts-say-on-genetic-testing-for-irds</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Woman%20at%20powered%20microscope_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Woman%20at%20powered%20microscope_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/what-do-the-experts-say-on-genetic-testing-for-irds</guid>
            </item>
            <item>
                <title>Pediatric keratoconus prevalence higher than believed, may change care approach </title>

                <description>Sensitive screening in pediatric populations can help promote early diagnosis and intervention, ultimately saving vision, improving patients’ quality of life and preventing the need for corneal transplantation surgery. </description>

                    <pubDate>March 6, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/pediatric-keratoconus-prevalence-higher-than-believed-may-change-care-approach</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Pediatric%20Eye%20Exam%20with%20Young%20Girl_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Pediatric%20Eye%20Exam%20with%20Young%20Girl.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/pediatric-keratoconus-prevalence-higher-than-believed-may-change-care-approach</guid>
            </item>
            <item>
                <title>Making blurry vision clear </title>

                <description>February is Low Vision Awareness Month. Take note of considerations for enhancing success with near magnification. </description>

                    <pubDate>February 13, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/making-blurry-vision-clear</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Blurry%20Vision%20w%20Glasses_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Blurry%20Vision%20w%20Glasses.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/making-blurry-vision-clear</guid>
            </item>
            <item>
                <title>Unblurring the lines</title>

                <description>As Americans grow older, the eyes show their age, too. The lens loses elasticity, causing a slow decline of accommodation. And patients, in a sense blindsided by this natural sign of aging, head to their doctor of optometry to help preserve their quality of life at work, home and play. Doctors of optometry are in a unique position to help patients preserve their quality of life and independence as presbyopia advances. Fortunately for patients and doctors, there have never been more options for managing presbyopia.</description>

                    <pubDate>January 3, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/unblurring-the-lines</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Brujic_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Blurred%20Scene%20in%20Park.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/unblurring-the-lines</guid>
            </item>
            <item>
                <title>Appreciating optometry’s value to patients with diabetes and their primary care physicians</title>

                <description>The American Diabetes Association&#174; (ADA) reported, in time for National Diabetes Month in November, that total annual costs of diabetes in 2022 was $412.9 billion, most of it in direct medical costs. How can doctors of optometry help in the fight to lower the prevalence of diabetes?</description>

                    <pubDate>November 16, 2023</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/appreciating-optometrys-value-to-patients-with-diabetes-and-their-primary-care-physicians</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/National_Diabetes_Month_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/National_Diabetes_Month_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/appreciating-optometrys-value-to-patients-with-diabetes-and-their-primary-care-physicians</guid>
            </item>
            <item>
                <title>9 benefits of introducing laser procedures into your practice</title>

                <description>Doctors of optometry should consider the benefits of adding office-based laser procedures, such as YAG capsulotomy (after cataract surgery) or selective laser trabeculoplasty (SLT, for glaucoma), to their practice.</description>

                    <pubDate>November 2, 2023</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/9-benefits-of-introducing-laser-procedures-into-your-practice</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/YAG%20Laser%20%289%20Benefits%29_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/YAG%20Laser%20%289%20Benefits%29.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/9-benefits-of-introducing-laser-procedures-into-your-practice</guid>
            </item>
            <item>
                <title>5 considerations if you’re thinking about adding laser procedures to your practice</title>

                <description>Doctors of optometry are performing office-based laser procedures in 11 states, as AOA affiliates have seen historic scope expansion wins in the past four years and momentum continues to build. Doctors of optometry are pursuing legislation in other states that would allow them to serve their patients at the highest level of their education and training. Some of these optometrists, who have performed hundreds of laser procedures, share key considerations in providing this care to patients.</description>

                    <pubDate>October 19, 2023</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/5-considerations-if-youre-thinking-about-adding-laser-procedures-to-your-practice</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Yag_Laser_2_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Yag_Laser_Hero_2.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/5-considerations-if-youre-thinking-about-adding-laser-procedures-to-your-practice</guid>
            </item>
            <item>
                <title>Optometrist-performed YAG capsulotomies shown effective, safe and beneficial for patients </title>

                <description>Currently, licensed doctors of optometry in 10 states perform YAG laser capsulotomy and a new study provides further evidence to support its use in optometric practice.</description>

                    <pubDate>September 14, 2023</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/optometrist-performed-yag-capsulotomies-shown-effective-safe-and-beneficial-for-patients</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/YAG_Laser_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/YAG_Laser.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/optometrist-performed-yag-capsulotomies-shown-effective-safe-and-beneficial-for-patients</guid>
            </item>
            <item>
                <title>Solving the myopia mystery</title>

                <description>Significant clinical studies on atropine for myopia control show conflicting results for doctors of optometry seeking a solution to myopia progression. More research is needed on atropine dosage and why results were different among children living in the U.S. and Asia. </description>

                    <pubDate>August 31, 2023</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/proof-not-positive-yet-on-low-dose-atropine-for-myopia-in-children</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Kid%20with%20Glasses%20in%20Class_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Kid%20with%20Glasses%20in%20Class.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/proof-not-positive-yet-on-low-dose-atropine-for-myopia-in-children</guid>
            </item>
            <item>
                <title>For 128 million U.S. presbyopes, doctors of optometry can provide treatment options</title>

                <description>Presbyopia is an eye condition that affects the vast majority of Americans over age 45. Treatment options include glasses, contact lenses, eye drops and surgical interventions. Educating the public is key, the AOA’s Health Policy Institute reports.</description>

                    <pubDate>August 24, 2023</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/for-128-million-us-presbyopes-doctors-of-optometry-can-provide-treatment-options</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Presbyopia_Woman_w-Glasses_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Presbyopia_Woman_w-Glasses.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/for-128-million-us-presbyopes-doctors-of-optometry-can-provide-treatment-options</guid>
            </item>
            <item>
                <title>What’s up, doc? Can a dietary supplement reverse patient cataracts? </title>

                <description>Considerations on how to advise a patient who may want to use alternative forms of treatment for their cataracts, such as non-FDA-approved dietary supplements. Learn more in the latest AOA Ethics and Values case study.</description>

                    <pubDate>August 16, 2023</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/whats-up-doc-can-a-dietary-supplement-reverse-patient-cataracts</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Supplement%20Graphic_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Supplement%20Graphic.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/whats-up-doc-can-a-dietary-supplement-reverse-patient-cataracts</guid>
            </item>
            <item>
                <title>Legal blindness in America</title>

                <description>How you can educate patients with legal blindness about the opportunities that may benefit them.</description>

                    <pubDate>July 5, 2023</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/legal-blindness-in-america</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Legal%20Blindness_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Legal%20Blindness.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/legal-blindness-in-america</guid>
            </item>
            <item>
                <title>AOA series addresses concerns about myopia management</title>

                <description>With the prevalence of myopia on the rise worldwide, an AOA webinar attempts to erase concern over barriers to providing myopia management. The webinar kicked off a three-event series focused on raising awareness of myopia management as a standard of care especially for children. Next is “Meet the Myopia Experts” on Saturday, June 24, at Optometry’s Meeting&#174; 2023 in Washington, D.C.</description>

                    <pubDate>May 18, 2023</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/aoa-webinar-addresses-concerns-about-myopia-management</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Young_Girl_w-Glasses_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Young_Girl_w-Glasses.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/aoa-webinar-addresses-concerns-about-myopia-management</guid>
            </item>
            <item>
                <title>AOA serving patients through research in optometry</title>

                <description>For the fifth consecutive year, the AOA is sponsoring the Investigator Initiated Research Award. Investigators are invited to electronically submit proposals by July 1 for projects designed to increase knowledge through basic clinical and/or translational science relative to the continuum of eye and vision care. The AOA provides a maximum of $50,000 in direct costs for research conduct. Eric Ritchey, O.D., Ph.D., talks about his current research on low-level light therapy for patients with meibomian gland dysfunction, which can lead to dry eye disease.</description>

                    <pubDate>May 10, 2023</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/aoa-serving-patients-through-research-in-optometry</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Ritchey2_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Ritchey%28header%29-3.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/aoa-serving-patients-through-research-in-optometry</guid>
            </item>
            <item>
                <title>Marijuana sensibilities changing fast: Are you ready for patients’ questions?</title>

                <description>Public support for marijuana legalization has never been higher in the U.S., but evidence of its clinical utility in glaucoma care remains clouded at best.</description>

                    <pubDate>April 19, 2023</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/marijuana-sensibilities-changing-fast-are-you-ready-for-patients-questions</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Marijuana_Bottle_Script_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Marijuana_Bottle_Script.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/marijuana-sensibilities-changing-fast-are-you-ready-for-patients-questions</guid>
            </item>
            <item>
                <title>Buzz builds for AOA Virtual ePosters Event</title>

                <description>Register for the AOA ePosters Virtual Event, June 13-14, featuring a record number of clinical presentations including the Top 5 posters, which also will be featured at a live, interactive session Friday, June 23, on the Education Stage at Optometry’s Meeting&#174;.</description>

                    <pubDate>April 12, 2023</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/buzz-builds-for-aoa-virtual-eposters-event</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/ePosters%20Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//Affiliates/Optometry%27s%20Meeting/Images/Header%20images/2023%20ePosters%20Virtual%20Event%20header0.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/buzz-builds-for-aoa-virtual-eposters-event</guid>
            </item>
            <item>
                <title>New AOA adult eye guideline offers 14 actions, provides fresh insight on exam frequency</title>

                <description>After a systematic review of the evidence and assessment of the benefits and harms of treatment options, the AOA’s Evidence-based Optometry Committee offers new consensus on the frequency of eye exams for adults ages 18-39 and details the potential components of a comprehensive adult eye examination. </description>

                    <pubDate>March 9, 2023</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-aoa-adult-eye-guideline</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/AdultEyeExam-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/AdultEyeExam.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-aoa-adult-eye-guideline</guid>
            </item>
            <item>
                <title>New technology for the advanced AMD patient</title>

                <description>The implantable miniature telescope is one option to improve vision.</description>

                    <pubDate>January 31, 2023</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-technology-for-the-advanced-amd-patient</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Low_Vision-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/LowVision.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-technology-for-the-advanced-amd-patient</guid>
            </item>
            <item>
                <title>Interprofessional communication for diabetic eye care critical: What you should know</title>

                <description>The AOA and other eye care organizations collaborated with the American Diabetes Association to develop an interprofessional communication protocol intended to improve eye health outcomes.</description>

                    <pubDate>January 4, 2023</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/interprofessional-communication-for-diabetic-eye-care</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Diabetes_Collab-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Diabetes_Collab.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/interprofessional-communication-for-diabetic-eye-care</guid>
            </item>
            <item>
                <title>Missed opportunities? Contact lens experts weigh in on gaps in consumer knowledge</title>

                <description>Troubling misinformation and a startling lack of information: two observations from an industry group’s latest survey into U.S. consumers’ contact lens knowledge. What’s more, eye care providers may be missing opportunities to discuss contact lens options with 2 out of every 3 patients. How can optometry close the gap?</description>

                    <pubDate>October 17, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/contact-lens-experts-weigh-in-on-gaps-in-consumer-knowledge</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Contact_Lens_Teach-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Contact_Lens_Teach.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/contact-lens-experts-weigh-in-on-gaps-in-consumer-knowledge</guid>
            </item>
            <item>
                <title>Align your team on binocular vision disorders</title>

                <description>An upcoming #AskAOA webinar offers peer-to-peer guidance on binocular vision impairment, led by AOA’s vision rehabilitation and sports and performance vision experts.</description>

                    <pubDate>October 13, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/align-your-team-on-binocular-vision-disorders</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Binocular_Vision_Impairment-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Binocular_Vision_Impairment.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/align-your-team-on-binocular-vision-disorders</guid>
            </item>
            <item>
                <title>How to better manage dry eye disease</title>

                <description>AOA member offers five ways to positively impact patients’ lives when it comes to dry eye.</description>

                    <pubDate>September 13, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/how-to-better-manage-dry-eye-disease</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Bibin-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Bibin.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/how-to-better-manage-dry-eye-disease</guid>
            </item>
            <item>
                <title>The eyes, the brain and learning</title>

                <description>A case study on pediatric concussion.</description>

                    <pubDate>September 7, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/eyes-the-brain-and-learning</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Soccer_Concussion_Treatment-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Soccer_Concussion_Treatment.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/eyes-the-brain-and-learning</guid>
            </item>
            <item>
                <title>Study: Can vision intervention slow onset of dementia?</title>

                <description>New study says thousands of Americans could be spared the cognitive declines associated with dementia by adding vision impairment to the list of modifiable risk factors affecting the condition.</description>

                    <pubDate>July 14, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/can-vision-intervention-slow-onset-of-dementia</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Dementia_eyes-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Dementia_eyes.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/can-vision-intervention-slow-onset-of-dementia</guid>
            </item>
            <item>
                <title>New independent task force recommendation on glaucoma screening underwhelms</title>

                <description>Doctors of optometry say recommendation for screenings in primary care offices casts doubt and clouds public awareness.</description>

                    <pubDate>June 15, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-independent-task-force-recommendation-on-glaucoma-screening-underwhelms</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Glaucoma_Diagnosis_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Glaucoma_Diagnosis.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-independent-task-force-recommendation-on-glaucoma-screening-underwhelms</guid>
            </item>
            <item>
                <title>Gene therapy, vision rehabilitation for IRDs</title>

                <description>The importance of collaboration in cases of Inherited Retinal Diseases and vision rehabilitation as a parallel treatment modality—not an end-stage treatment.</description>

                    <pubDate>June 7, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/gene-therapy-vision-rehabilitation-for-irds</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Dr-Day-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Dr-Day.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/gene-therapy-vision-rehabilitation-for-irds</guid>
            </item>
            <item>
                <title>2022 contact lens controversies</title>

                <description>COVID-19, myopia management and presbyopia-correcting pharmaceuticals: debating the different perspectives of popular contact lens topics.</description>

                    <pubDate>May 19, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/2022-contact-lens-controversies</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Contact_Lenses180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Contact_Lenses.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/2022-contact-lens-controversies</guid>
            </item>
            <item>
                <title>The latest research from AOA members</title>

                <description>Attend the ePoster Virtual Event, June 7-8, and the Top 5 Poster Session and Networking Event June 18 during Optometry’s Meeting&#174; 2022. </description>

                    <pubDate>May 10, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/the-latest-research-from-aoa-members</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/ePosters_2022-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/ePosters_2022.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/the-latest-research-from-aoa-members</guid>
            </item>
            <item>
                <title>Caring for patients with special needs</title>

                <description>Courses at Optometry’s Meeting&#174; June 15-18 in Chicago address the care of patients with special needs. According to the Centers for Disease Control and Prevention, 61 million U.S. adults are living with some type of disability. And children with developmental disabilities “often have increased needs for health care and services.”</description>

                    <pubDate>April 21, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/caring-for-patients-with-special-needs</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Exam_special_needs-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Exam_special_needs.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/caring-for-patients-with-special-needs</guid>
            </item>
            <item>
                <title>New discoveries aid understanding of the visual system </title>

                <description>The AOA’s Investigator Initiated Research Award recipient is working to identify the role a specific protein plays in lens cells—and how it could affect people with Alzheimer’s disease, cataracts and myopia. Learn about the research and how you can apply for research support from the AOA.</description>

                    <pubDate>April 13, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-discoveries-aid-understanding-of-the-visual-system</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Plageman-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Plageman.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-discoveries-aid-understanding-of-the-visual-system</guid>
            </item>
            <item>
                <title>Don’t let the pressure get to you—or your patients</title>

                <description>During American Heart Month, and year round, ask yourself these questions about hypertension.</description>

                    <pubDate>February 16, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/dont-let-the-pressure-get-to-you-or-your-patients</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/BloodPressureReading180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/BloodPressureReading.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/dont-let-the-pressure-get-to-you-or-your-patients</guid>
            </item>
            <item>
                <title>How technology has changed recommendations for visually impaired children</title>

                <description>February is Low Vision Awareness Month. Members of the AOA’s Vision Rehabilitation Committee discuss technology that can help pediatric patients.</description>

                    <pubDate>February 1, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/how-technology-has-changed-recommendations-for-visually-impaired-children</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Remote_Learning_Low_Vision-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Remote_Learning_Low_Vision.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/how-technology-has-changed-recommendations-for-visually-impaired-children</guid>
            </item>
            <item>
                <title>12 ways to provide better care for patients with prediabetes and diabetes</title>

                <description>Diabetes was once viewed as a disease of older adults. The U.S. recommended in March that, given such risk factors as obesity, age, family history and a sedentary lifestyle, at-risk Americans should be screened for prediabetes and type 2 diabetes starting at age 35. Now, studies show that cases of diabetes among youth in the U.S. have surged.</description>

                    <pubDate>December 29, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/12-ways-to-provide-better-care-for-patients-with-prediabetes-and-diabetes</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Checking_Blood_Glucose-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Checking_Blood_Glucose.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/12-ways-to-provide-better-care-for-patients-with-prediabetes-and-diabetes</guid>
            </item>
            <item>
                <title>Could optometry unlock secrets to cognitive health? What the research says</title>

                <description>The 15th century polymath Leonardo da Vinci quipped, “the eyes, the window of the soul.” He couldn’t know the half of it. Only now, with 21st century technology, are researchers unlocking the secrets of the retina—and the brain. The search for retinal biomarkers of neurocognitive disorders is returning results, and optometry may hold a piece of the puzzle.</description>

                    <pubDate>November 30, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/alzheimers-and-eyes</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Alzheimers180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Alzheimers_Awareness_Month.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/alzheimers-and-eyes</guid>
            </item>
            <item>
                <title>Level up your diabetes care with specialists, services collaboration</title>

                <description>The AOA HPI offers information about providing integrated, person-centered diabetes self-management care and education through partnerships with community opportunities and other specialists.</description>

                    <pubDate>November 3, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/level-up-your-diabetes-care-with-specialists-services-collaboration</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Diabetes_Awareness_Month_2021-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Diabetes_Awareness_Month_2021.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/level-up-your-diabetes-care-with-specialists-services-collaboration</guid>
            </item>
            <item>
                <title>Behind the lens</title>

                <description>Innovations in contact lens technology can shape the future of optometry and change patients’ lives for the better—and doctors of optometry play a key role.</description>

                    <pubDate>November 3, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/behind-the-lens</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Behind_the_lens-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Behind_the_lens.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/behind-the-lens</guid>
            </item>
            <item>
                <title>Take five: Contact lenses</title>

                <description>New contact lens developments regarding keratoconus from a distinguished practitioner.</description>

                    <pubDate>September 21, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/contact-lens-developments-regarding-keratoconus</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Contact_Lens_keratoconus-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Contact_Lens_keratoconus.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/contact-lens-developments-regarding-keratoconus</guid>
            </item>
            <item>
                <title>Managing the care of patients with contact lens-related dry eye</title>

                <description>Contact lens wear has been cited as one of the risk factors for dry eye. Get five expert-recommended tips to help your patients.</description>

                    <pubDate>July 6, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/managing-the-care-of-patients-with-contact-lens-related-dry-eye</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Dry_Eye_CLCS-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Dry_Eye_CLCS.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/managing-the-care-of-patients-with-contact-lens-related-dry-eye</guid>
            </item>
            <item>
                <title>Lens-based strategies to address reading issues due to mild, disease-related vision loss</title>

                <description>We all see patients with mild vision loss who say their vision does not allow them to read the way they once could. Consider these strategies when refraction doesn’t yield a vision improvement and further disease treatment isn’t warranted.</description>

                    <pubDate>June 14, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/lens-based-strategies-to-address-reading-issues-due-to-mild-disease-related-vision-loss</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Senior_Male_Reading_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Senior_Male_Reading.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/lens-based-strategies-to-address-reading-issues-due-to-mild-disease-related-vision-loss</guid>
            </item>
            <item>
                <title>Restoring sight to the blind? Study shines light on optogenetics in RP</title>

                <description>A new study reports partial recovery of visual function in a patient with late-stage retinitis pigmentosa using optogenetic therapy, a first for researchers looking into the neurodegenerative disease.</description>

                    <pubDate>June 10, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/study-shines-light-on-optogenetics-in-retinitis-pigmentosa</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/EYE_Genetics_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/EYE_Genectics.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/study-shines-light-on-optogenetics-in-retinitis-pigmentosa</guid>
            </item>
            <item>
                <title>4 office-based surgical procedures courses to help patients achieve a better quality of life</title>

                <description>As contemporary optometry evolves, opportunities will open up for doctors of optometry to expand surgical procedures in their practices. A series of courses on these office-based procedures will be offered at Optometry’s Meeting&#174;.</description>

                    <pubDate>May 6, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/surgical-procedures-courses</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/surgical_procedures_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/surgical_procedures.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/surgical-procedures-courses</guid>
            </item>
            <item>
                <title>Gene testing, therapy: 4 considerations for IRDs</title>

                <description>Inherited retinal diseases (IRDs) cause severe visual impairment, but advances in genetic testing and therapy offer a glimmer of hope—how optometry can get involved.</description>

                    <pubDate>April 28, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/genetic-testing-and-gene-therapy</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/GeneTherapy-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/GeneTherapy.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/genetic-testing-and-gene-therapy</guid>
            </item>
            <item>
                <title>Thinking about low vision in your practice? Start here</title>

                <description>Low Vision Awareness Month is a perfect opportunity to consider implementing such services in your practice and to ensure you have the right connections for necessary referrals to other doctors of optometry who provide this essential care.</description>

                    <pubDate>February 12, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/low-vision-in-your-practice</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/LowVision-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/LowVision.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/low-vision-in-your-practice</guid>
            </item>
            <item>
                <title>Are your patients adhering to diabetes self-care standards? Here&#39;s how you can help</title>

                <description>Researchers found only about 30% of patients with diabetes abide by four diabetes care practices—including eye exams.</description>

                    <pubDate>February 11, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/low-percentage-of-patients-with-diabetes-adhere-to-key-self-care-practices</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Diabetic-Care-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Diabetic-Care.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/low-percentage-of-patients-with-diabetes-adhere-to-key-self-care-practices</guid>
            </item>
            <item>
                <title>A glaucoma update with AOA’s EBO Committee</title>

                <description>The AOA Evidence-based Optometry Committee is working diligently to produce a new glaucoma clinical practice guideline. An expert shares what you can do now to meet patients’ needs.</description>

                    <pubDate>January 28, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/ebo-to-produce-new-glaucoma-clinical-practice-guideline</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Glaucoma-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/GlaucomaDiagnosis.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/ebo-to-produce-new-glaucoma-clinical-practice-guideline</guid>
            </item>
            <item>
                <title>‘High sight’ impairs contrast sensitivity, visual acuity</title>

                <description>New study details the adverse effects on certain visual functions immediately following marijuana use. </description>

                    <pubDate>January 25, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/details-of-visual-functions-immediately-following-marijuana-use</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Marijuana-Eyes-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Marijuana-Eyes.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/details-of-visual-functions-immediately-following-marijuana-use</guid>
            </item>
            <item>
                <title>Understanding photophobia in mTBI</title>

                <description>Photophobia is complex and experienced by approximately 50% of patients with TBI.</description>

                    <pubDate>January 19, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/understanding-photophobia-in-mtbi</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/TBI-Light_sensitivity-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/TBI-Light_sensitivity.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/understanding-photophobia-in-mtbi</guid>
            </item>
            <item>
                <title>Reshaping care: New myopia management guidance released</title>

                <description>Access new myopia management guidance from AOA, Johnson &amp; Johnson Vision and other stakeholders to learn how myopia care is evolving and optometry’s role.</description>

                    <pubDate>January 12, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-myopia-management-guidance-released</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Child_Myopia-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Child_Myopia.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-myopia-management-guidance-released</guid>
            </item>
            <item>
                <title>Pandemic pearls: The challenges of maintaining a healthy tear film</title>

                <description>Doctors of optometry are faced with the clinical challenges of patient care as we continue to navigate pandemic life and the use of digital devices increases. Pamela A. Lowe, O.D., immediate past chair of the AOA Contact Lens and Cornea Section, offers five helpful tips to help patients alleviate ocular irritation and keep them comfortably seeing well.</description>

                    <pubDate>December 28, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/the-challenges-of-maintaining-a-healthy-tear-film</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Hot-Towel-Eyes-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Hot-Towel-Eyes.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/the-challenges-of-maintaining-a-healthy-tear-film</guid>
            </item>
            <item>
                <title>Integrating models of diabetic eye care</title>

                <description>Early detection and treatment can reduce risk of blindness by 95%, yet a third of people with diabetes have diabetic retinopathy. More can be done, and that’s where upstream, integrated, value-based medicine aligns doctors and plans for the benefit of their patients.</description>

                    <pubDate>November 23, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/integrating-models-of-diabetic-eye-care</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/SlitLamp_Senior-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/SlitLamp_Senior.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/integrating-models-of-diabetic-eye-care</guid>
            </item>
            <item>
                <title>Work productivity, daily activity plummet with dry eye disease severity</title>

                <description>Each 10-unit increase in OSDI scores reduced work productivity and activity impairment by 4%, a recent study shows.</description>

                    <pubDate>November 17, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/dry-eye-and-productivity</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Dry_Eye_Productivity_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Dry_Eye_Productivity.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/dry-eye-and-productivity</guid>
            </item>
            <item>
                <title>Contact lens innovation delivers opportunity</title>

                <description>Going the extra mile: That’s what sets doctors apart from online retailers, especially in the contact lens space. As technology advances, the range of available options makes it easier than ever to serve existing patients and identify new ones.</description>

                    <pubDate>October 26, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/contact-lens-innovation-delivers-opportunity</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/AOA-DrCasella-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/AOA-DrCasella.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/contact-lens-innovation-delivers-opportunity</guid>
            </item>
            <item>
                <title>How face masks affect the eyes—and how doctors of optometry can provide relief</title>

                <description>Eye protection and management of dryness and irritation is an important consideration for long-term mask users.</description>

                    <pubDate>September 15, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/how-face-masks-affect-the-eyes</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/FaceMask-DryEye-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/FaceMask-DryEye.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/how-face-masks-affect-the-eyes</guid>
            </item>
            <item>
                <title>Marijuana dispensaries still blow smoke over glaucoma effects</title>

                <description>Half of cannabis dispensaries responding to a recent survey admit to recommending marijuana products for glaucoma, but even patients aren’t buying it—at least the IOP-lowering claims.</description>

                    <pubDate>August 5, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/marijuana-dispensaries-still-blow-smoke-over-glaucoma-effects</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Marijuana-Glaucoma.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/marijuana-dispensaries-still-blow-smoke-over-glaucoma-effects</guid>
            </item>
            <item>
                <title>Conjunctival lymphangiectasia: Possible signs of things unseen</title>

                <description>Researchers suggest these generally uncommon eye surface lesions may help disclose undiagnosed Fabry disease, predict disease severity and possibly even function as biomarkers for treatment efficacy.</description>

                    <pubDate>July 29, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/conjunctival-lymphangiectasia-and-fabry</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/FabryDiseaseRisk.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/conjunctival-lymphangiectasia-and-fabry</guid>
            </item>
            <item>
                <title>Techniques to enhance contrast</title>

                <description>There may be relatively simple changes that can be made to improve vision function, which will allow patients to comfortably perform desired activities.</description>

                    <pubDate>June 1, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/techniques-to-enhance-contrast</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/ContrastSensitivityLoss180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Contrast-Sensitivity-Loss.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/techniques-to-enhance-contrast</guid>
            </item>
            <item>
                <title>40% jump between 2002 and 2017 in those at high risk for vision loss</title>

                <description>Aging population, increased prevalence of diabetes among reasons for increase.</description>

                    <pubDate>May 21, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/americans-remain-at-high-risk-for-vision-loss</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Senior_Eye_Exam.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/americans-remain-at-high-risk-for-vision-loss</guid>
            </item>
            <item>
                <title>Stimulating eye and vision research</title>

                <description></description>

                    <pubDate>April 21, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/stimulating-eye-and-vision-research</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/LisaOstrin_RobertSeale.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/stimulating-eye-and-vision-research</guid>
            </item>
            <item>
                <title>Is it or isn’t it? Allergic conjunctivitis in a COVID-19 world</title>

                <description>Conjunctivitis, a potential albeit uncommon symptom of the coronavirus pandemic, could simply be seasonal allergies. What new data is showing about ocular signs.</description>

                    <pubDate>April 16, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/allergic-conjunctivitis-in-a-covid-19-world</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/AllergiesorCOVID.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/allergic-conjunctivitis-in-a-covid-19-world</guid>
            </item>
            <item>
                <title>Atropine 0.05% over 0.01% in myopia control: study</title>

                <description>Considering myopia control options for your patients? Find out what the latest clinical literature says about the available management strategies.</description>

                    <pubDate>March 30, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/atropine-in-myopia-control</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Maleusingeyedrops.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/atropine-in-myopia-control</guid>
            </item>
            <item>
                <title>Don’t sleep on it when it comes to patients’ ocular health</title>

                <description>Linking sleep disorders to systemic and ocular diagnoses.</description>

                    <pubDate>March 10, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/sleep-patients-ocular-health</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Sleep_Tired.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/sleep-patients-ocular-health</guid>
            </item>
            <item>
                <title>CDC: U.S. coronavirus spread expected, ‘disruption may be severe’</title>

                <description>COVID-19 expected to spread in U.S. Here’s what doctors of optometry need to know to protect themselves and patients.</description>

                    <pubDate>February 26, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/cdc-us-coronavirus-spread-expected</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Coronavirus-Containment.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/cdc-us-coronavirus-spread-expected</guid>
            </item>
            <item>
                <title>Demystifying dizziness</title>

                <description>Get familiar with the various causes of dizziness and understand the relationship between the visual, vestibular and somato-sensory systems.</description>

                    <pubDate>February 12, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/demystifying-dizziness</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Dizzy.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/demystifying-dizziness</guid>
            </item>
            <item>
                <title>State of play: Glaucoma</title>

                <description>How can optometry do more to help glaucoma patients? Glaucoma expert shares new developments you should be aware of.</description>

                    <pubDate>January 15, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/optometry-and-glaucoma-patients</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Glaucoma-SOP-950.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/optometry-and-glaucoma-patients</guid>
            </item>
            <item>
                <title>5 reasons why all doctors should use AOA’s diabetes guideline </title>

                <description>Millions of people worldwide have diabetes and the number is growing.</description>

                    <pubDate>December 23, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/5-reasons-why-doctors-should-use-aoa-diabetes-guideline</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/BloodGlucose.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/5-reasons-why-doctors-should-use-aoa-diabetes-guideline</guid>
            </item>
            <item>
                <title>Troubling trend: ‘Growing epidemic’ of adolescents and young adults with prediabetes</title>

                <description>People with prediabetes are at a higher risk for developing type 2 diabetes and other co-morbidities, such as kidney and cardiovascular diseases.</description>

                    <pubDate>December 19, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/growing-epidemic-of-adolescents-and-young-adults-with-prediabetes</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Donut-or-orange.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/growing-epidemic-of-adolescents-and-young-adults-with-prediabetes</guid>
            </item>
            <item>
                <title>Improving scanning efficiency of individuals with homonymous hemianopia</title>

                <description>Scanning training can help individuals with homonymous hemianopia to expand their search field as well as reduce search time.</description>

                    <pubDate>December 17, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/improving-scanning-efficiency-of-individuals-with-homonymous-hemianopia</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Senoir_reading.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/improving-scanning-efficiency-of-individuals-with-homonymous-hemianopia</guid>
            </item>
            <item>
                <title>AOA releases second edition of diabetes clinical practice guideline</title>

                <description>Revised guideline provides 31 actions doctors of optometry—often the first to detect diabetes through patients’ eyes—can take to elevate patient care.</description>

                    <pubDate>November 14, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/second-edition-of-diabetes-clinical-practice-guideline</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Diabetes-Glucose-Check.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/second-edition-of-diabetes-clinical-practice-guideline</guid>
            </item>
            <item>
                <title>Pupil patterns in youth a ‘phenomenon,’ doctor says</title>

                <description>Doctor of optometry recommends helping young tech users and their parents develop a lifelong habit of managing their device use.</description>

                    <pubDate>October 30, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/pupil-patterns-in-youth-a-phenomenon</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Children-Phone-Tablets-Eyes.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/pupil-patterns-in-youth-a-phenomenon</guid>
            </item>
            <item>
                <title>Study’s focus on high school sports concussions underscores optometry’s role in care</title>

                <description>Trainers report more than 9,500 concussions between 2013 and 2018; boys’ football and girls’ soccer lead way.</description>

                    <pubDate>October 24, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/study-high-school-sports-concussions-underscores-optometry-role-in-care</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/FemaleConcussionSoccer.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/study-high-school-sports-concussions-underscores-optometry-role-in-care</guid>
            </item>
            <item>
                <title>Study: Prototype imager of tear film sublayers opens eyes on dry eye</title>

                <description>Dry eye and its symptoms—including red, itchy eyes and blurry vision—drive many patients to see their eye doctors.</description>

                    <pubDate>October 24, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/prototype-imager-of-tear-film-sublayers-opens-eyes-on-dry-eye</link>                        <media:content url="https://www.aoa.org//AOA/Images/Patients/Eye%20Conditions/Male_Computer_Vision_Syndrome_Dry_Eye_Tired_AdobeStock_261825553.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/prototype-imager-of-tear-film-sublayers-opens-eyes-on-dry-eye</guid>
            </item>
            <item>
                <title>Analysis: Retinal measurements hold clues to Alzheimer’s disease</title>

                <description>Mounting evidence confirms specific retinal measurements, taken by SD-OCT, are associated with Alzheimer’s disease or cognitive impairment. </description>

                    <pubDate>September 30, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/retinal-measurements-hold-clues-to-alzheimers-disease</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Alzheimer_retina.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/retinal-measurements-hold-clues-to-alzheimers-disease</guid>
            </item>
            <item>
                <title>Reversing trends: Prediabetes to normoglycemia can lessen microvascular complication risk</title>

                <description>Bringing prediabetic patients back to normoglycemia may lower the risk of microvascular disease, including retinopathy, years later, research claims.</description>

                    <pubDate>September 18, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/reversing-prediabetes-to-normoglycemia-can-lessen-microvascular-complication-risk</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Prevent-Diabetes.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/reversing-prediabetes-to-normoglycemia-can-lessen-microvascular-complication-risk</guid>
            </item>
            <item>
                <title>Study: Detecting the signs of autism at earlier age using visual cues</title>

                <description>Binocular rivalry considered in identifying non-verbal, neural marker for autism.</description>

                    <pubDate>September 5, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/detecting-the-signs-of-autism-at-earlier-age-using-visual-cues</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/AutismStudy.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/detecting-the-signs-of-autism-at-earlier-age-using-visual-cues</guid>
            </item>
            <item>
                <title>Eye disorder the focus of new clinical trial using highly touted CRISPR technology</title>

                <description>Trial for gene-editing medication for Leber congenital amaurosis has potential to transform care.</description>

                    <pubDate>August 29, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/eye-disorder-crispr-technology</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/CRISPR.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/eye-disorder-crispr-technology</guid>
            </item>
            <item>
                <title>Sink or swim? Preparing for the ‘Gray Tsunami’</title>

                <description>By 2060, 1 in every 4 Americans will be 65 and older. Eye care is essential in this population and optometry has an opportunity to make a difference. Find resources and education to get involved.</description>

                    <pubDate>August 20, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/addressing-elderly-vision-impairment</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/SeniorEyeExam1.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/addressing-elderly-vision-impairment</guid>
            </item>
            <item>
                <title>The AMD, aspirin balancing act</title>

                <description>More evidence suggests the benefits of aspirin use in mitigating cardiovascular risks outweighs any possible risk of exacerbating AMD, per a new study analyzing AREDS patients.</description>

                    <pubDate>July 29, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/the-amd-aspirin-balancing-act</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Aspirin.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/the-amd-aspirin-balancing-act</guid>
            </item>
            <item>
                <title>Study looks at what patients understand about their glaucoma diagnoses</title>

                <description>A new study underscores the need for better patient education particularly with newer patients, noting that patients with better awareness took a greater number of medications, experienced greater optic nerve cupping and had been treated for a shorter span of time.</description>

                    <pubDate>December 12, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/study-looks-at-what-patients-understand-about-their-glaucoma-diagnoses</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/GlaucomaDiagnosis.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/study-looks-at-what-patients-understand-about-their-glaucoma-diagnoses</guid>
            </item>
            <item>
                <title>Lens Rx prescribing for the patient with traumatic brain injury</title>

                <description>The combination of the comfortable spectacle prescription and filter may provide a strong impact on the function of the patient with TBI. </description>

                    <pubDate>December 10, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/vision-rehabilitation-clinical-pearls-lens-rx-prescribing-for-the-patient-with-traumatic-brain-injury</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Prescription_Glasses.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/vision-rehabilitation-clinical-pearls-lens-rx-prescribing-for-the-patient-with-traumatic-brain-injury</guid>
            </item>
            <item>
                <title>Real partners in diabetes care</title>

                <description>Imagine the incredible impact doctors of optometry could make if they were more aggressively integrated into taking care of patients with diabetes.</description>

                    <pubDate>November 19, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/real-partners-in-diabetes-care</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/FromThePresPierce.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/real-partners-in-diabetes-care</guid>
            </item>
            <item>
                <title>Amblyopia: More than meets the eye</title>

                <description>Unchecked, the eye condition can undermine child development into adulthood.</description>

                    <pubDate>October 31, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/amblyopia-more-than-meets-the-eye</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Amblyopia-2018.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/amblyopia-more-than-meets-the-eye</guid>
            </item>
            <item>
                <title>New mild TBI guideline for children provides opportunity for doctors of optometry</title>

                <description>Patients with traumatic brain injuries typically experience visual symptoms including light sensitivity and eyestrain.</description>

                    <pubDate>October 29, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-mild-tbi-guideline-for-children-provides-opportunity-for-doctors-of-optometry</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/TBI-2018.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-mild-tbi-guideline-for-children-provides-opportunity-for-doctors-of-optometry</guid>
            </item>
            <item>
                <title>Reading corneal signs</title>

                <description>Three eye disorders you didn’t expect to find until they arrived.</description>

                    <pubDate>September 24, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/reading-corneal-signs</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/FabryDisease2018.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/reading-corneal-signs</guid>
            </item>
            <item>
                <title>Eyes on Alzheimer’s</title>

                <description>Doctors of optometry have an important role to play in the prevention and early detection of the ocular and visual changes that herald the onset of Alzheimer&#39;s disease.</description>

                    <pubDate>September 21, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/eyes-on-alzheimers-disease</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/AlzheimersDay.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/eyes-on-alzheimers-disease</guid>
            </item>
            <item>
                <title>Study looks at potential of suppressing ocular cancer in children </title>

                <description>Retinoblastoma (RB) affects 1 in every 20,000 children in this country, primarily around the age of 5.</description>

                    <pubDate>September 20, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/study-looks-at-potential-of-suppressing-ocular-cancer-in-children</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Retinoblastoma.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/study-looks-at-potential-of-suppressing-ocular-cancer-in-children</guid>
            </item>
            <item>
                <title>Doctors of optometry are members of post-concussion team</title>

                <description>Every day in the U.S., Americans sustain concussions from falls, traffic accidents and assaults that send thousands to emergency rooms. September is National Traumatic Brain Injury Awareness Month, emphasizing the need to better understand TBI and treatments.</description>

                    <pubDate>September 18, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/doctors-of-optometry-are-members-of-post-concussion-team</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Concussion2018TBI.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/doctors-of-optometry-are-members-of-post-concussion-team</guid>
            </item>
            <item>
                <title>Physical activity may lessen glaucoma risk</title>

                <description>Physical activity, even just the bare minimum, may lessen glaucoma risk and its threat of vision loss.</description>

                    <pubDate>September 7, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/glaucoma-and-exercise</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/2018GlaucomaExcercise.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/glaucoma-and-exercise</guid>
            </item>
            <item>
                <title>The ABCs of MGD</title>

                <description>An online survey showed only 30% of doctors of optometry routinely expressed the Meibomian gland during comprehensive eye examinations.</description>

                    <pubDate>September 4, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/the-abcs-of-mgd</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/2018-MGD.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/the-abcs-of-mgd</guid>
            </item>
            <item>
                <title>When T-cells go bad</title>

                <description>Autoimmune response may drive glaucoma-related vision loss, study claims.</description>

                    <pubDate>August 29, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/when-t-cells-go-bad</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/T-Cells.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/when-t-cells-go-bad</guid>
            </item>
            <item>
                <title>Study opens eyes to Alzheimer’s disease risk </title>

                <description>Glaucoma, AMD and diabetic retinopathy were associated with greater risks for Alzheimer’s.</description>

                    <pubDate>August 23, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/study-opens-eyes-to-alzheimers-disease-risk</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/alzheimers2018.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/study-opens-eyes-to-alzheimers-disease-risk</guid>
            </item>
            <item>
                <title>Understanding MGD</title>

                <description>Today, the diagnosis and management of meibomian gland dysfunction is revolutionizing how doctors of optometry treat dry eye disease.</description>

                    <pubDate>August 13, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/understanding-mgd</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/MGD.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/understanding-mgd</guid>
            </item>
            <item>
                <title>Sj&#246;gren’s syndrome, dry eye disease and depression linked</title>

                <description>A new study examines the link between Sj&#246;gren’s syndrome, dry eye disease and depression. Nine in 10 patients with Sj&#246;gren’s are women.</description>

                    <pubDate>July 30, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/sjogrens-dry-eye-disease-and-depression</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Depression.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/sjogrens-dry-eye-disease-and-depression</guid>
            </item>
            <item>
                <title>Are patches the answer to amblyopia?</title>

                <description>New study challenges effectiveness of patch treatment.</description>

                    <pubDate>July 24, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/are-patches-the-answer-to-amblyopia</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Amblyopia.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/are-patches-the-answer-to-amblyopia</guid>
            </item>
            <item>
                <title>Oranges may allay AMD risk: Pulp fact or fiction?</title>

                <description>One or more of these citrusy fruits a day associated with reduced risk of AMD 15 years later, study says.</description>

                    <pubDate>July 23, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/oranges-may-allay-amd-risk-pulp-fact-or-fiction</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Oranges.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/oranges-may-allay-amd-risk-pulp-fact-or-fiction</guid>
            </item>
            <item>
                <title>Study: Researchers propose novel, noninvasive procedure to correct refractive errors</title>

                <description>Laser procedure could be used to treat myopia, hyperopia, keratoconus and astigmatism. </description>

                    <pubDate>July 17, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/myopiatech</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/LaserSurgery.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/myopiatech</guid>
            </item>
            <item>
                <title>Retinal thinning, cognitive decline associated? Evidence says yes</title>

                <description>OCT could provide early warning of future cognitive decline. </description>

                    <pubDate>July 13, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/cognitive-decline</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/CognitiveDecline.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/cognitive-decline</guid>
            </item>
            <item>
                <title>Myopia understanding evolves, becomes clearer</title>

                <description>Genes, environment may combine to cue myopia development.</description>

                    <pubDate>July 11, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/myopia-genes-discovered</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/MyopiaGenes.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/myopia-genes-discovered</guid>
            </item>
            <item>
                <title>Be aware of link between diabetes and MGD</title>

                <description>In 2016, doctors of optometry diagnosed more than 320,000 cases of diabetic retinopathy in patients who did not know they had diabetes.</description>

                    <pubDate>June 7, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/link-between-diabetes-and-mgd</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/link.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/link-between-diabetes-and-mgd</guid>
            </item>
            <item>
                <title>OCT scrutinized for neurodegenerative detecting properties</title>

                <description>Alzheimer’s clues could be found using common eye scan.</description>

                    <pubDate>June 6, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/alzheimers-clues-could-be-found-using-eye-scan</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/eye-scan-alzheimers.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/alzheimers-clues-could-be-found-using-eye-scan</guid>
            </item>
            <item>
                <title>Genetic markers may help predict elevated IOP, glaucoma risk</title>

                <description>When does genetic testing for glaucoma becoming justified?</description>

                    <pubDate>June 6, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/genetic-markers-may-help-predict-elevated-iop</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Genetic-testing-glaucoma.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/genetic-markers-may-help-predict-elevated-iop</guid>
            </item>
            <item>
                <title>Ebola, vector-borne diseases rear ugly heads again</title>

                <description>Know what to look for: Infections exhibit many ocular manifestations.</description>

                    <pubDate>May 30, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/ebola-vector-borne-diseases-rear-ugly-heads-again</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Ebola.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/ebola-vector-borne-diseases-rear-ugly-heads-again</guid>
            </item>
            <item>
                <title>Blue light’s link to prostate and breast cancers</title>

                <description>Risk is minimal to most people, doctor of optometry says.</description>

                    <pubDate>May 16, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/blue-lights-link-to-prostate-and-breast-cancers</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/BlueLightCancer.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/blue-lights-link-to-prostate-and-breast-cancers</guid>
            </item>
            <item>
                <title>Seeing red (and green)</title>

                <description>Can dyed contact lenses help color perception in CVD patients?</description>

                    <pubDate>May 7, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/can-dyed-contact-lenses-help-color-perception-in-cvd-patients</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/SeeingRed.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/can-dyed-contact-lenses-help-color-perception-in-cvd-patients</guid>
            </item>
            <item>
                <title>Omega-3 fatty acid dietary supplements: To prescribe or not to prescribe for dry eye?</title>

                <description>New study compares outcomes for fish oil supplements versus olive oil placebo.</description>

                    <pubDate>April 24, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/omega-3-and-dry-eyes</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Omega3.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/omega-3-and-dry-eyes</guid>
            </item>
            <item>
                <title>Cannabinoid nanoparticles, hydrogel combo bolster glaucoma drops?</title>

                <description>Study addresses bioavailability of glaucoma meds via eye drops.</description>

                    <pubDate>April 20, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/glaucoma-cannabinoid-np-drop</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/CannabisDrops.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/glaucoma-cannabinoid-np-drop</guid>
            </item>
            <item>
                <title>Genetically predisposed? Patients want to know AMD risk, make changes</title>

                <description>Early warning prompted test subjects to make behavior, lifestyle changes</description>

                    <pubDate>April 12, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/genetic-testing-for-amd</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/GeneticTesting.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/genetic-testing-for-amd</guid>
            </item>
            <item>
                <title>Study: Babies born prematurely need to be followed early and often</title>

                <description>With survival rates for preemies up, doctors of optometry will be seeing consequences.</description>

                    <pubDate>April 9, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/premature-babies-low-birthweight-eyes</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Preemies.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/premature-babies-low-birthweight-eyes</guid>
            </item>
            <item>
                <title>ASD: Poor accommodative responses, refractive errors common</title>

                <description>Patients with special needs benefit from timely, comprehensive eye examinations.</description>

                    <pubDate>April 6, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/asd-and-accommodative-function</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/AutismAwareness.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/asd-and-accommodative-function</guid>
            </item>
            <item>
                <title>‘Promising’ stem cell therapy restores some vision lost to AMD</title>

                <description>“Stem cell therapy is becoming more sophisticated, and it’s really a burgeoning field.”</description>

                    <pubDate>April 4, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/stem-cells-and-wet-amd</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/StemCellAMD.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/stem-cells-and-wet-amd</guid>
            </item>
            <item>
                <title>April showers awareness on Sj&#246;gren’s Syndrome</title>

                <description>Dry eye is among symptoms of the autoimmune condition.</description>

                    <pubDate>April 3, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/sjogren-awareness</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/SjogrenAwareness.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/sjogren-awareness</guid>
            </item>
            <item>
                <title>Warzones, gridirons and playgrounds: Eyes on TBI</title>

                <description>Earn up to five hours of CE credit in concussion, TBI at Optometry’s Meeting&#174;.</description>

                    <pubDate>March 7, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/brain-injury-awareness</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/ConcussionCE.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/brain-injury-awareness</guid>
            </item>
            <item>
                <title>Sleep apnea’s interplay with corneal hysteresis</title>

                <description>This isn’t the first study to indicate a correlation between sleep apnea and glaucoma.</description>

                    <pubDate>February 23, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/sleep-apneas-interplay-with-corneal-hysteresis</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/SleepApnea.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/sleep-apneas-interplay-with-corneal-hysteresis</guid>
            </item>
            <item>
                <title>Heart to heart: New blood pressure guideline can spark conversation between doctors of optometry and patients</title>

                <description>Checking patients’ vitals—including high blood pressure—part of visits to eye doctors.</description>

                    <pubDate>February 14, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-blood-pressure-guideline</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Blood_pressure_heart.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-blood-pressure-guideline</guid>
            </item>
            <item>
                <title>Future doesn’t have to be unclear for patients with low vision</title>

                <description>Don’t underrate the power of frame of mind and freedom when treating patients with low vision, study suggests.</description>

                    <pubDate>February 12, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/low-vision-patient-future</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Sunshine.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/low-vision-patient-future</guid>
            </item>
            <item>
                <title>Detecting ocular cancer in children</title>

                <description>New guidelines on detecting retinoblastoma in children. </description>

                    <pubDate>January 31, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/retinoblastoma-detecting-ocular-cancer-in-children</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Retinoblastoma.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/retinoblastoma-detecting-ocular-cancer-in-children</guid>
            </item>
            <item>
                <title>Winter is coming: Help patients combat dry eye </title>

                <description>Doctors of optometry can help provide relief to the millions of Americans with the condition.</description>

                    <pubDate>December 14, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/winter-dry-eye</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/winter-dry-eye</guid>
            </item>
            <item>
                <title>Does vision of the future look dim?</title>

                <description>Low vision, blindness to increase twofold by 2050, study says.</description>

                    <pubDate>November 21, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/low-vision-and-blindness-to-double</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/low-vision-and-blindness-to-double</guid>
            </item>
            <item>
                <title>Detecting ocular cancer in children</title>

                <description>New guidelines on detecting retinoblastoma in children. </description>

                    <pubDate>January 31, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-guidelines-detecting-retinoblastoma-in-children</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Retinoblastoma.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-guidelines-detecting-retinoblastoma-in-children</guid>
            </item>
            <item>
                <title>Protein biomarker could potentially catch glaucoma sooner</title>

                <description>The study found vision field progression only in eyes with optic disc hemorrhages.</description>

                    <pubDate>May 22, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/glaucoma-protein-biomarker</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/glaucoma-protein-biomarker</guid>
            </item>
            <item>
                <title>When blood pressure dips at night, risk for normal-tension glaucoma rises, study says</title>

                <description>The study found vision field progression only in eyes with optic disc hemorrhages.</description>

                    <pubDate>May 10, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/risk-for-normal-tension-glaucoma-rises</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/risk-for-normal-tension-glaucoma-rises</guid>
            </item>
            <item>
                <title>Peripheral reaction time faster in deaf adults and sign language users</title>

                <description>Study shows sensory compensation among deaf adults.</description>

                    <pubDate>May 9, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/peripheral-reaction-time-faster-in-deaf-adults</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/peripheral-reaction-time-faster-in-deaf-adults</guid>
            </item>
            <item>
                <title>New therapeutic target could reduce diabetic retinopathy</title>

                <description>Study finds common transcription factor that may be key to reduced retinopathy.</description>

                    <pubDate>May 8, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-therapeutic-target-could-reduce-diabetic-retinopathy</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-therapeutic-target-could-reduce-diabetic-retinopathy</guid>
            </item>
            <item>
                <title>With diabetes on the rise among the young, doctors of optometry have an opportunity to educate patients</title>

                <description>Many young people, even after diagnoses, are not being examined for diabetes retinopathy.</description>

                    <pubDate>May 3, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/diabetes-on-the-rise-among-the-young</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/diabetes-on-the-rise-among-the-young</guid>
            </item>
            <item>
                <title>Criticized laser study resurfaces in scope battles</title>

                <description>Commentary: Politicized study utilized data inappropriately.</description>

                    <pubDate>April 28, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/trabeculoplasty-commentary</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/trabeculoplasty-commentary</guid>
            </item>
            <item>
                <title>Seniors’ near-vision loss, dementia risk linked?</title>

                <description>Ocular imaging may prove boon for early detection of cognitive decline.</description>

                    <pubDate>April 14, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/seniors-near-vision-loss-dementia-risk-linked</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/seniors-near-vision-loss-dementia-risk-linked</guid>
            </item>
            <item>
                <title>Can frequent anti-VEGF injections increase glaucoma surgery risk?</title>

                <description>Study results underscore importance of monitoring for glaucoma development.</description>

                    <pubDate>March 29, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/can-frequent-anti-vegf-injections-increase-glaucoma-surgery-risk</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/can-frequent-anti-vegf-injections-increase-glaucoma-surgery-risk</guid>
            </item>
            <item>
                <title>Study stresses stress test in treating patients with AMD</title>

                <description>Understanding stress level could help identify those needing interventions, researchers say.</description>

                    <pubDate>March 24, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/study-stresses-stress-test-in-treating-patients-with-amd</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/study-stresses-stress-test-in-treating-patients-with-amd</guid>
            </item>
            <item>
                <title>Contact lens helps predict speed of glaucoma progression</title>

                <description>This form of continuous monitoring could provide valuable data for clinicians.</description>

                    <pubDate>March 23, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/contact-lens-helps-predict-speed-of-glaucoma-progression</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/contact-lens-helps-predict-speed-of-glaucoma-progression</guid>
            </item>
            <item>
                <title>Unique retinal cell dysfunction triggers myopia?</title>

                <description>The interplay between indoor lighting and a newly identified retinal ganglion cell might signal the wrong message, triggering myopia-inducing eye growth at a crucial time in children&#39;s development.</description>

                    <pubDate>February 14, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/unique-retinal-cell-dysfunction-triggers-myopia</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/unique-retinal-cell-dysfunction-triggers-myopia</guid>
            </item>
            <item>
                <title>Preeclampsia, years later, still takes toll on women’s eyes</title>

                <description>Study illustrates how pregnancy can change routine eye care discussion, clinical approach.</description>

                    <pubDate>January 30, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/preeclampsia-years-later-still-takes-toll</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/preeclampsia-years-later-still-takes-toll</guid>
            </item>
            <item>
                <title>How tilted optic discs may affect myopic eyes</title>

                <description>The occurrence of tilted optic discs appears in about 1 to 2% of the population.</description>

                    <pubDate>January 24, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/how-tilted-optic-discs-may-affect-myopic-eyes</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/how-tilted-optic-discs-may-affect-myopic-eyes</guid>
            </item>
            <item>
                <title>New eye test is early detector of diabetes</title>

                <description>Researchers have found a relationship between micro-aneurysms and insulin resistance.</description>

                    <pubDate>January 19, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-eye-test-is-early-detector-of-diabetes</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-eye-test-is-early-detector-of-diabetes</guid>
            </item>
            <item>
                <title>Anti-VEGF injections may not work for all, new study says</title>

                <description>An estimated 288 million people will suffer from wet AMD by 2040.</description>

                    <pubDate>January 11, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/anti-vegf-injections-may-not-work-for-allglaucoma-sooner</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/anti-vegf-injections-may-not-work-for-allglaucoma-sooner</guid>
            </item>
            <item>
                <title>New technique could diagnose glaucoma sooner</title>

                <description>Glaucoma is second-leading cause of blindness in U.S.</description>

                    <pubDate>January 9, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-technique-could-diagnose-glaucoma-sooner</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-technique-could-diagnose-glaucoma-sooner</guid>
            </item>
            <item>
                <title>Myopia incidence piques control efforts, initiatives</title>

                <description>Nearsightedness could affect half of world’s population by mid-century.</description>

                    <pubDate>January 6, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/myopia-incidence-piques-control-efforts-initiatives</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/myopia-incidence-piques-control-efforts-initiatives</guid>
            </item>
            <item>
                <title>Study links visual impairment to physical and cognitive function declines in elderly</title>

                <description>Elderly patients often have undiagnosed, untreated vision impairments that lead to such issues as preventable falls.</description>

                    <pubDate>January 5, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/study-links-visual-impairment-to-physical-and-cognitive-function-declines</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/study-links-visual-impairment-to-physical-and-cognitive-function-declines</guid>
            </item>
            <item>
                <title>Benefits unfamiliarity proves barrier to diabetes care</title>

                <description>Low adherence possibly linked to lack of awareness of insurance, importance of care</description>

                    <pubDate>January 4, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/benefits-unfamiliarity-proves-barrier-to-diabetes-care</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/benefits-unfamiliarity-proves-barrier-to-diabetes-care</guid>
            </item>
            <item>
                <title>Eyes on Alzheimer’s</title>

                <description>Common optometric technology possibly key to detecting early cognitive changes.</description>

                    <pubDate>November 22, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/eyes-on-alzheimers</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/eyes-on-alzheimers</guid>
            </item>
            <item>
                <title>Association found between TBI and neurodegenerative conditions</title>

                <description>Study suggests there may be more to look at.</description>

                    <pubDate>October 6, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/association-found-between-tbi-and-neurodegenerative-conditions</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/association-found-between-tbi-and-neurodegenerative-conditions</guid>
            </item>
            <item>
                <title>Spotting the link between vision problems and ADHD</title>

                <description>Could attention problems be linked to vision impairment in children? </description>

                    <pubDate>March 9, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/spotting-the-link-between-vision-problems-and-adhd</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/spotting-the-link-between-vision-problems-and-adhd</guid>
            </item>
            <item>
                <title>Treating the digital eye</title>

                <description>Encourage patients to unplug to ease digital eyestrain.</description>

                    <pubDate>March 4, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/treating-the-digital-eye</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/treating-the-digital-eye</guid>
            </item>
            <item>
                <title>Statins show continued potential as treatment for dry AMD</title>

                <description>Age-related macular degeneration affects 1.8 million Americans.</description>

                    <pubDate>February 18, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/statins-show-continued-potential-as-treatment-for-dry-amd</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/statins-show-continued-potential-as-treatment-for-dry-amd</guid>
            </item>
            <item>
                <title>How doctors of optometry can diagnose a rare disorder</title>

                <description>Doctors of optometry can diagnose a rare disorder through a routine eye exam.</description>

                    <pubDate>January 13, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/how-doctors-of-optometry-can-diagnose-a-rare-disorder</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/how-doctors-of-optometry-can-diagnose-a-rare-disorder</guid>
            </item>
            <item>
                <title>Could eye drops be an alternative treatment to cataract surgery?</title>

                <description>Researchers have discovered a compound that reverses cataracts. </description>

                    <pubDate>December 4, 2015</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/could-eye-drops-be-an-alternative-treatment-to-cataract-surgery</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/could-eye-drops-be-an-alternative-treatment-to-cataract-surgery</guid>
            </item>
            <item>
                <title>Researchers zero in on potential dry AMD treatment</title>

                <description>An approved treatment for wet AMD might also improve the more common dry AMD.</description>

                    <pubDate>December 3, 2015</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/researchers-zero-in-on-potential-dry-amd-treatment</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/researchers-zero-in-on-potential-dry-amd-treatment</guid>
            </item>
            <item>
                <title>Ranibizumab proves effective to treat proliferative diabetic retinopathy</title>

                <description>Injections perform as well as laser treatment, but there are risks to both therapies.</description>

                    <pubDate>December 2, 2015</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/ranibizumab-proves-effective-to-treat-proliferative-diabetic-retinopathy</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/ranibizumab-proves-effective-to-treat-proliferative-diabetic-retinopathy</guid>
            </item>
            <item>
                <title>Study shows some drivers with glaucoma naturally adapt </title>

                <description>In a new study, glaucoma patients passed a driver’s test if they moved their head and eyes more often.</description>

                    <pubDate>November 20, 2015</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/study-shows-some-drivers-with-glaucoma-naturally-adapt</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/study-shows-some-drivers-with-glaucoma-naturally-adapt</guid>
            </item>
            <item>
                <title>Doctors of optometry a crucial component in cataract care</title>

                <description>Magazine: Optometrists ‘best source’ for finding cataract surgeon.</description>

                    <pubDate>November 18, 2015</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/doctors-of-optometry-a-crucial-component-in-cataract-care</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/doctors-of-optometry-a-crucial-component-in-cataract-care</guid>
            </item>
            <item>
                <title>Be part of the national dialogue about diabetes </title>

                <description>AOA’s own diabetes guideline honored for contribution to the advancement of eye care.</description>

                    <pubDate>November 4, 2015</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/be-part-of-the-national-dialogue-about-diabetes</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/be-part-of-the-national-dialogue-about-diabetes</guid>
            </item>
            <item>
                <title>Under pressure: Addressing hypertension </title>

                <description>Educating patients about high blood pressure spans professions.</description>

                    <pubDate>October 24, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/under-pressure-addressing-hypertension</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/under-pressure-addressing-hypertension</guid>
            </item>
            <item>
                <title>Gene therapy successful in treating rare retinal disorder</title>

                <description>New treatment improves vision in people with Leber’s congenital amaurosis.</description>

                    <pubDate>November 3, 2015</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/gene-therapy-successful-in-treating-rare-retinal-disorder</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/gene-therapy-successful-in-treating-rare-retinal-disorder</guid>
            </item>
            <item>
                <title>The lowdown on treating low-vision patients</title>

                <description>Doctors share tips for helping visually impaired patients.</description>

                    <pubDate>October 26, 2015</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/the-lowdown-on-treating-low-vision-patients</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/the-lowdown-on-treating-low-vision-patients</guid>
            </item>
            <item>
                <title>New study calls attention to importance of carotenoids</title>

                <description>Research shows lutein and zeaxanthin may improve risk of most advanced form of age-related macular degeneration.</description>

                    <pubDate>October 21, 2015</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-study-calls-attention-to-importance-of-carotenoids</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-study-calls-attention-to-importance-of-carotenoids</guid>
            </item>
            <item>
                <title>5 things doctors of optometry should know about concussions</title>

                <description>Get practical knowledge for diagnosing and managing TBI.</description>

                    <pubDate>October 5, 2015</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/5-things-doctors-of-optometry-should-know-about-concussions</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/5-things-doctors-of-optometry-should-know-about-concussions</guid>
            </item>
            <item>
                <title>Can a supplement fight diabetic retinopathy?</title>

                <description>Improvements in symptoms related to diabetic peripheral neuropathy attributed to supplement use, study shows.</description>

                    <pubDate>September 29, 2015</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/can-a-supplement-fight-diabetic-retinopathy</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/can-a-supplement-fight-diabetic-retinopathy</guid>
            </item>
            <item>
                <title>Outdoor activity may reduce risk for myopia in children</title>

                <description>AOA encourages kids to get outside</description>

                    <pubDate>September 21, 2015</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/outdoor-activity-may-reduce-risk-for-myopia-in-children</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/outdoor-activity-may-reduce-risk-for-myopia-in-children</guid>
            </item>
            <item>
                <title>3 reasons comprehensive exams matter for diabetes</title>

                <description>Without exams, eye diseases may go unnoticed</description>

                    <pubDate>November 15, 2013</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/3-reasons-comprehensive-exams-matter-for-diabetes</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/3-reasons-comprehensive-exams-matter-for-diabetes</guid>
            </item>
            <item>
                <title>Study: Collaboration and bigger roles by doctors of optometry buttress care for diabetes patients</title>

                <description>About 100 million American adults have diabetes and prediabetes.</description>

                    <pubDate>April 19, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/diabetes-and-prediabetes</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/diabetes-and-prediabetes</guid>
            </item>
            <item>
                <title>Vitamin C may slow progress of cataracts</title>

                <description>Environment beats out genetics in new eye study.</description>

                    <pubDate>April 8, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/vitamin-c-may-slow-progress-of-cataracts</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/vitamin-c-may-slow-progress-of-cataracts</guid>
            </item>
            <item>
                <title>Multifocal contact lens effective at treating myopia in kids</title>

                <description>Contact lenses offer benefits beyond vision correction.</description>

                    <pubDate>April 25, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/multifocal-contact-lens-effective-at-treating-myopia-in-kids</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/multifocal-contact-lens-effective-at-treating-myopia-in-kids</guid>
            </item>
            <item>
                <title>New tool educates and motivates patients with diabetes-related eye disease</title>

                <description>Tool shows respect to the retina.</description>

                    <pubDate>April 29, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-tool-educates-and-motivates-patients-with-diabetes-related-eye-disease</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-tool-educates-and-motivates-patients-with-diabetes-related-eye-disease</guid>
            </item>
            <item>
                <title>Myopia: It’s in your genes, too</title>

                <description>Researchers identify nine new genetic risk factors for myopia.</description>

                    <pubDate>May 2, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/myopia-its-in-your-genes-too</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/myopia-its-in-your-genes-too</guid>
            </item>
            <item>
                <title>Out-of-the-box thinking leads to potential glaucoma treatment</title>

                <description>Novel compounds may have potential for other eye diseases.</description>

                    <pubDate>May 3, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/out-of-the-box-thinking-leads-to-potential-glaucoma-treatment</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/out-of-the-box-thinking-leads-to-potential-glaucoma-treatment</guid>
            </item>
            <item>
                <title>Doctors of optometry have big role in catching giant cell arteritis before blindness</title>

                <description>Study is the biggest to date on people suffering with giant cell arteritis.</description>

                    <pubDate>May 10, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/doctors-of-optometry-have-big-role-in-catching-giant-cell-arteritis-before-blindness</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/doctors-of-optometry-have-big-role-in-catching-giant-cell-arteritis-before-blindness</guid>
            </item>
            <item>
                <title>Cataract surgery lessens death risk?</title>

                <description>Link drawn between cataract surgery, decreased all-cause mortality.</description>

                    <pubDate>May 16, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/cataract-surgery-lessens-death-risk</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/cataract-surgery-lessens-death-risk</guid>
            </item>
            <item>
                <title>Novel glaucoma therapy: One ‘ring’ to help them all?</title>

                <description>Drug-suffused ring effective in delivering IOP drugs.</description>

                    <pubDate>May 24, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/novel-glaucoma-therapy-one-ring-to-help-them-all</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/novel-glaucoma-therapy-one-ring-to-help-them-all</guid>
            </item>
            <item>
                <title>Common glaucoma drugs may affect IOP measurements</title>

                <description>Chronic-use PGAs may alter biomechanical properties of cornea.</description>

                    <pubDate>June 21, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/common-glaucoma-drugs-may-affect-iop-measurements</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/common-glaucoma-drugs-may-affect-iop-measurements</guid>
            </item>
            <item>
                <title>Gene mutation uncovers potential treatment for rare form of pediatric glaucoma</title>

                <description>One in every 10,000 infants born with damage to anterior canal.</description>

                    <pubDate>June 24, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/gene-mutation-uncovers-potential-treatment-for-rare-form-of-pediatric-glaucoma</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/gene-mutation-uncovers-potential-treatment-for-rare-form-of-pediatric-glaucoma</guid>
            </item>
            <item>
                <title>How astigmatism affects reading fluency</title>

                <description>Research finds astigmatism can affect a child’s reading skills.</description>

                    <pubDate>June 29, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/how-astigmatism-affects-reading-fluency</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/how-astigmatism-affects-reading-fluency</guid>
            </item>
            <item>
                <title>FDA approves first corneal cross-linking system for treatment</title>

                <description>Scope of treatment expanded for patients with keratoconus.</description>

                    <pubDate>July 12, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/fda-approves-first-corneal-cross-linking-system-for-treatment</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/fda-approves-first-corneal-cross-linking-system-for-treatment</guid>
            </item>
            <item>
                <title>Correlation: Cataracts and UV exposure in driver-side windows</title>

                <description>Sun exposure linked to ocular issues.</description>

                    <pubDate>July 20, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/cataracts-and-uv-exposure-in-driver-side-windows</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/cataracts-and-uv-exposure-in-driver-side-windows</guid>
            </item>
            <item>
                <title>Virtual model aids understanding of diabetic retinopathy progression</title>

                <description>Informatics study partners with optometry to detail diabetic eye disease.</description>

                    <pubDate>July 26, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/virtual-model-aids-diabetic-retinopathy-progression-understanding</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/virtual-model-aids-diabetic-retinopathy-progression-understanding</guid>
            </item>
            <item>
                <title>Doctors’ of optometry AMD assessments comparable to ophthalmologists</title>

                <description>Study suggests doctors of optometry could share care, reducing hospital workload.</description>

                    <pubDate>August 8, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/doctors-of-optometry-amd-assessments-comparable-to-ophthalmologistsoutcomes</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/doctors-of-optometry-amd-assessments-comparable-to-ophthalmologistsoutcomes</guid>
            </item>
            <item>
                <title>Parkinson’s detectable through eye exam?</title>

                <description>British study: OCT may help detect the disease before symptoms appear.</description>

                    <pubDate>August 24, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/parkinsons-detectable-through-eye-exam</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/parkinsons-detectable-through-eye-exam</guid>
            </item>
            <item>
                <title>Are sleep apnea and asthma linked to keratoconus?</title>

                <description>Eye disorder can result in extreme decreased vision and increased sensitivity to glare and light.</description>

                    <pubDate>August 31, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/are-sleep-apnea-and-asthma-linked-to-keratoconus</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/are-sleep-apnea-and-asthma-linked-to-keratoconus</guid>
            </item>
            <item>
                <title>Not a dry eye in the house: study shows promise</title>

                <description>An estimated 5 million Americans over the age of 50 suffer from dry eye.</description>

                    <pubDate>September 7, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/not-a-dry-eye</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/not-a-dry-eye</guid>
            </item>
            <item>
                <title>Eye on head injuries: Can football pass the eye test?</title>

                <description>Football returns, and so do head injuries. What’s optometry’s role?</description>

                    <pubDate>September 8, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/eye-on-head-injuries</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/eye-on-head-injuries</guid>
            </item>
            <item>
                <title>Risk for macular degeneration linked to low levels of vitamin D</title>

                <description>Milk and a little sunshine may do the eyes good.</description>

                    <pubDate>April 15, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/risk-for-macular-degeneration-linked-to-low-levels-of-vitamin-d</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/risk-for-macular-degeneration-linked-to-low-levels-of-vitamin-d</guid>
            </item>
            <item>
                <title>Tears now fears? Study finds Zika persists in eyes</title>

                <description>Access infectious disease control information from AOA, CDC.</description>

                    <pubDate>September 12, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/tears-now-fears-zika-persists-in-eyes</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/tears-now-fears-zika-persists-in-eyes</guid>
            </item>
            <item>
                <title>Myopia: Controlling the heretofore uncontrollable?</title>

                <description>Want to participate in the FDA workshop? Register by Sept. 23.</description>

                    <pubDate>September 16, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/myopia-controlling-the-heretofore-uncontrollable</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/myopia-controlling-the-heretofore-uncontrollable</guid>
            </item>
            <item>
                <title>Advancing state-of-the-art keratoconus care</title>

                <description>Experts share their approaches to keratoconus care, including emerging technology’s impact.</description>

                    <pubDate>June 2, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/advancing-keratoconus-care</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/advancing-keratoconus-care</guid>
            </item>
            <item>
                <title>Visual dysfunction in veterans after mild traumatic brain injury</title>

                <description>Is there a difference in symptoms and duration between blast-related trauma and falls, car accidents or sports concussions?</description>

                    <pubDate>June 5, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/visual-dysfunction-after-brain-injury</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/visual-dysfunction-after-brain-injury</guid>
            </item>
            <item>
                <title>Fighting chance: Study detects early biomarkers for risk of developing diabetic retinopathy</title>

                <description>Diabetic retinopathy is the leading cause of blindness among U.S. adults.</description>

                    <pubDate>June 6, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/study-detects-early-biomarkers-for-risk-of-developing-diabetic-retinopathy</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/study-detects-early-biomarkers-for-risk-of-developing-diabetic-retinopathy</guid>
            </item>
            <item>
                <title>Study: Is AMD underdiagnosed in primary care?</title>

                <description>Improved AMD detection strategies may be warranted.</description>

                    <pubDate>June 13, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/prevalence-of-undiagnosed-amd</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/prevalence-of-undiagnosed-amd</guid>
            </item>
            <item>
                <title>Daily use of steroid drops increases risk for ocular hypertension</title>

                <description>Corticosteroids best used sparingly when treating inflammation, study finds.</description>

                    <pubDate>July 24, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/daily-use-of-steroid-drops-increases-risk-for-ocular-hypertension</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/daily-use-of-steroid-drops-increases-risk-for-ocular-hypertension</guid>
            </item>
            <item>
                <title>Study: All infants should be examined for early signs of eye abnormalities related to Zika virus</title>

                <description>Findings reinforce role doctors of optometry can play in detecting the mosquito-borne disease.</description>

                    <pubDate>August 2, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/zikababy</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/zikababy</guid>
            </item>
            <item>
                <title>New study focuses on scope of dry eye disease in U.S.</title>

                <description>More women than men affected by ocular surface disease.</description>

                    <pubDate>August 7, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-study-dry-eye-disease</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-study-dry-eye-disease</guid>
            </item>
            <item>
                <title>‘Encyclopedia’ of dry eye disease released</title>

                <description>New definition for dry eye will help lead to better diagnoses and treatments by doctors of optometry.</description>

                    <pubDate>August 10, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/encyclopedia-of-dry-eye-disease-released</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/encyclopedia-of-dry-eye-disease-released</guid>
            </item>
            <item>
                <title>Clinical pearls for Autumn’s allergies</title>

                <description>Help patients manage their ocular allergies</description>

                    <pubDate>September 19, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/clinical-pearls-for-seasonal-allergies</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/clinical-pearls-for-seasonal-allergies</guid>
            </item>
            <item>
                <title>Doctors of optometry less likely to prescribe “seldom needed” antibiotics for conjunctivitis</title>

                <description>Education on pink eye hygiene is key to treatment and return to school and work, doctor of optometry says</description>

                    <pubDate>September 22, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/doctors-of-optometry-less-likely-to-prescribe-seldom-needed-antibiotics-for-conjunctivitis</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/doctors-of-optometry-less-likely-to-prescribe-seldom-needed-antibiotics-for-conjunctivitis</guid>
            </item>
            <item>
                <title>Study: Disease-fighting T cells hold promise of treatment for preemies born with eye condition</title>

                <description>Retinopathy of prematurity affects about 15,000 newborns a year.</description>

                    <pubDate>October 11, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/t-cells-hold-promise-of-treatment-for-preemies-born-with-eye-condition</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/t-cells-hold-promise-of-treatment-for-preemies-born-with-eye-condition</guid>
            </item>
            <item>
                <title>Study tackles ticklish issue of tallying young athletes with concussions</title>

                <description>Post-concussion vision symptoms include convergence insufficiency, accommodation disorder, saccadic abnormalities and unsmooth pursuit-tracking.</description>

                    <pubDate>October 25, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/youth-concussions</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/youth-concussions</guid>
            </item>
            <item>
                <title>New imaging techniques detect early-stage Alzheimer’s disease</title>

                <description>The eyes might house a clue to the life-threatening condition.</description>

                    <pubDate>November 20, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-imaging-techniques-detect-earlystage-alzheimers-disease</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/diseases-and-conditions/new-imaging-techniques-detect-earlystage-alzheimers-disease</guid>
            </item>
            <item>
                <title>Committee Spotlight: AOA’s Ethics and Values Committee</title>

                <description>The AOA’s Ethics and Values Committee works to center the optometry profession on the needs of patients. Learn more about the committee and the case studies that AOA members can access.</description>

                    <pubDate>September 30, 2025</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/committee-spotlight-aoas-ethics-and-values-committee</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Ethics_Values_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/committee-spotlight-aoas-ethics-and-values-committee</guid>
            </item>
            <item>
                <title>Help patients keep their eyes on the ball—and safe from injury </title>

                <description>Thousands of children and adults are sent to the bench each year with sports- and recreation-related eye injuries. Doctors of optometry share guidance. </description>

                    <pubDate>March 25, 2025</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/help-patients-keep-their-eyes-on-the-ball-and-safe-from-injury</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/Kids_Baseball_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Kids_Baseball_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/help-patients-keep-their-eyes-on-the-ball-and-safe-from-injury</guid>
            </item>
            <item>
                <title>How to avert an eye care crisis</title>

                <description>A noted author and lecturer is sounding the alarm over the growing gap between the demand for eye care services and the declining number of ophthalmologists. </description>

                    <pubDate>January 16, 2025</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/how-to-avert-an-eye-care-crisis</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/Averting_Crisis_Dominoes_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Averting_Crisis_Dominoes_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/how-to-avert-an-eye-care-crisis</guid>
            </item>
            <item>
                <title>Case study: Avoid blurring line between clinical practice and research in optometry</title>

                <description>In its latest case study, the AOA Ethics &amp; Values Committee explores the difference between clinical practice and clinical research—and why it could pose an ethical dilemma if the line isn’t clearly drawn. </description>

                    <pubDate>November 12, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/case-study-avoid-blurring-line-between-clinical-practice-and-research-in-optometry</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Clinical_Direction_Confusion_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Clinical_Direction_Confusion_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/case-study-avoid-blurring-line-between-clinical-practice-and-research-in-optometry</guid>
            </item>
            <item>
                <title>As technology turns, sports vision and performance optometrist pivots</title>

                <description>Graham Erickson, O.D., surely appreciates the dedication of the Olympic athletes soaring, sprinting and swimming in Paris. A big heart and years of a grueling, all-consuming regimen can go into mastery of sports at the highest level. A doctor of optometry, putting technology to good use, can’t hurt either by providing a competitive edge visually.</description>

                    <pubDate>August 1, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/as-technology-turns-sports-vision-optometrist-pivots</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/190309_Graham%20Erickson_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/190309_Graham%20Erickson_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/as-technology-turns-sports-vision-optometrist-pivots</guid>
            </item>
            <item>
                <title>131 vision-friendly holiday gifts for children</title>

                <description>For several years, Kellye Knueppel, O.D., who practices in Wisconsin, has published a list of toys and games that can support the development of children’s vision. Find out what’s on her “nice” list. </description>

                    <pubDate>December 7, 2023</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/vision-friendly-holiday-gifts-for-children</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Baby%20Playing%20with%20Toys_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Baby%20Playing%20with%20Toys.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/vision-friendly-holiday-gifts-for-children</guid>
            </item>
            <item>
                <title>What you say versus what they hear: Talking contact lenses</title>

                <description>This Contact Lens Health Week, Aug. 21-25, consider broadening the conversation about contact lenses beyond your patients and into your community to bring awareness about safe, healthy wear and care.</description>

                    <pubDate>August 24, 2023</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/what-you-say-versus-what-they-hear-talking-contact-lenses</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/2023_Contact_Lens_Week_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Contact_Lens_Health_Week.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/what-you-say-versus-what-they-hear-talking-contact-lenses</guid>
            </item>
            <item>
                <title>What to do when you suspect abuse</title>

                <description>Do you know the federal and state requirements for reporting suspected abuse among your patients?</description>

                    <pubDate>July 27, 2023</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/identify-signs-of-abuse</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Child_Help_Abuse-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/SignsOfAbuse.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/identify-signs-of-abuse</guid>
            </item>
            <item>
                <title>New year; new you: A low-cost treatment option for certain eye diseases? Exercise</title>

                <description>Need even more motivation to keep to your exercise resolution this New Year? Early evidence suggests exercise could help prevent some eye diseases.</description>

                    <pubDate>December 21, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/excercise-may-prevent-eye-diseases</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Live_Healthier_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/2023_Healthy_Reolution.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/excercise-may-prevent-eye-diseases</guid>
            </item>
            <item>
                <title>3 tips for an eye-healthy Thanksgiving feast</title>

                <description>Conscious menu choices could offer the family healthy options not only beneficial for eye health, but also for overall health.</description>

                    <pubDate>November 22, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/tips-for-an-eye-healthy-thanksgiving-feast</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Thanksgiving_Meal_tips-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Thanksgiving.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/tips-for-an-eye-healthy-thanksgiving-feast</guid>
            </item>
            <item>
                <title>The heat is on: Ensure patients’ protective eyewear is, too</title>

                <description>Some doctors of optometry may see an increase in patients seeking care during the summer months, whether they’re playing sports or battling dry air conditions. Be prepared to share your expertise.</description>

                    <pubDate>May 22, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/protecting-patients-eye-summer</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Summer_Eyewear_Kids_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Summer_Eyewear_Kids_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/protecting-patients-eye-summer</guid>
            </item>
            <item>
                <title>Lutein, zeaxanthin reaffirmed over beta-carotene in AREDS2</title>

                <description>Staple ingredients of the AREDS formulation deemed safe in follow-on study.</description>

                    <pubDate>May 4, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/lutein-zeaxanthin-reaffirmed-over-beta-carotene-in-areds2</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Lutein-zeaxanthin-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Lutein-zeaxanthin.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/lutein-zeaxanthin-reaffirmed-over-beta-carotene-in-areds2</guid>
            </item>
            <item>
                <title>Year-round resources for Diabetes Alert Day</title>

                <description>With blood sugar control dipping among U.S. adults, increasing the risk of diabetic retinopathy, doctors of optometry confront diabetes control every day. The AOA provides resources for doctors who are integral to detecting diabetes through comprehensive eye examinations and taking a team approach to patients’ care.</description>

                    <pubDate>March 22, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/diabetes-alert-day</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/DIABETEALERTDAY180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Diabtes-Awareness.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/diabetes-alert-day</guid>
            </item>
            <item>
                <title>Help patients see the benefits of unplugging</title>

                <description>Doctors of optometry can advise Americans on how to preserve their vision from overexposure to digital devices.</description>

                    <pubDate>March 3, 2022</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/day-of-unplugging</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/DayOfUnplugging.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/day-of-unplugging</guid>
            </item>
            <item>
                <title>At summit, AOA focuses on present and future of the patient experience</title>

                <description>The information will inform the AOA Telehealth Council and AOA Board of Trustees on necessary changes to landmark telemedicine policy.</description>

                    <pubDate>December 15, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/2021-telehealth-summit</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Telehealth_Virtual_Visit-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Telehealth_Virtual_Visit.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/2021-telehealth-summit</guid>
            </item>
            <item>
                <title>Performance evaluation</title>

                <description>When doctors of optometry look at their patients as athletes—from everyday active individuals to Olympians—they can help them perform better in sports and in all aspects of life. AOA members can access a number of resources to reach out to their community about concussion care.</description>

                    <pubDate>September 8, 2021</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/performance-evaluation</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Soccer_Concussion-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Soccer_Concussion.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/performance-evaluation</guid>
            </item>
            <item>
                <title>Set the record straight on wearing contacts safely during COVID-19</title>

                <description>Contact Lens Health Week, Aug. 17-21, is an opportunity to talk about safe handling.</description>

                    <pubDate>August 12, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/wearing-contacts-safely-during-covid-19</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/CLHW.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/wearing-contacts-safely-during-covid-19</guid>
            </item>
            <item>
                <title>Can red light recharge the retina?</title>

                <description>With the retina aging quicker than other organs in the body, due to the high concentration and decline of mitochondria in photoreceptors, researchers in a new study took a fresh look at improving mitochondrial function.</description>

                    <pubDate>July 23, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/recharging-the-retina</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/SeniorEyesRedLight.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/recharging-the-retina</guid>
            </item>
            <item>
                <title>Vitamin A beneficial for eyes, just not for preventing myopia</title>

                <description>Vitamin A’s protective role in eye health may stop short of delaying myopia progression in youth, but that doesn’t negate its overall benefits.</description>

                    <pubDate>June 29, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/vitamin-a-good-for-the-eyes</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Vitamin-A-900.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/vitamin-a-good-for-the-eyes</guid>
            </item>
            <item>
                <title>Children’s myopia risk linked to smartphone use, study says</title>

                <description>Researchers found an association between myopia and prolonged smartphone use, begging the question: What does the future hold for millions of kids growing up in the digital age?</description>

                    <pubDate>June 15, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/children-device-use-and-myopia</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Children-screens-tablets180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Children-screens-tablets-900.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/children-device-use-and-myopia</guid>
            </item>
            <item>
                <title>Evidence shows these 3 steps are crucial to stop virus spread</title>

                <description>New study reinforces role of doctors of optometry and practice staff in infection control of novel virus.</description>

                    <pubDate>June 11, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/physical-distancing-masks-and-eye-protection</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/WaitingRoom-Mask.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/physical-distancing-masks-and-eye-protection</guid>
            </item>
            <item>
                <title>COVID-19 pandemic necessitates infection control refresher</title>

                <description>Learn more about appropriate infection control in the optometric practice with a two-part CE series during the AOA 2020 Virtual Learning Livecast, June 24-27. </description>

                    <pubDate>June 4, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/covid-19-infection-control-refresher</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Sanitizing_practices-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Sanitizing_practices.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/covid-19-infection-control-refresher</guid>
            </item>
            <item>
                <title>Dr. Google’s Rx? Take with a grain of salt</title>

                <description>Online symptom checkers are correct only a third of the time, a new study says, but that doesn’t stop patients seeking a Dr. Google diagnosis.</description>

                    <pubDate>June 1, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/doctor-google-online-symptom-checkers</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Eye_symptoms_search_engine_checker_AdobeStock_276363842.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/doctor-google-online-symptom-checkers</guid>
            </item>
            <item>
                <title>More time at home may open patients’ eyes to vision issues</title>

                <description>Digital device use maximized as millions pivoted to remote work and school. Be prepared to help patients mitigate digital eyestrain symptoms.</description>

                    <pubDate>May 18, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/covid-19-digital-eyestrain</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Child-using-tablet.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/covid-19-digital-eyestrain</guid>
            </item>
            <item>
                <title>The many benefits of the Mediterranean Diet</title>

                <description>Research has linked its benefits to reducing the risks for developing AMD, as well as other chronic disease.</description>

                    <pubDate>May 4, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/the-many-benefits-of-the-mediterranean-diet</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Mediterranean_Diet_meal.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/the-many-benefits-of-the-mediterranean-diet</guid>
            </item>
            <item>
                <title>Before patients hit the beach, make sure they know what’s lurking in the water</title>

                <description>Spring break is closer than it seems—take this opportunity to remind patients of healthy contact lens hygiene habits and other eye health considerations.</description>

                    <pubDate>February 26, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/spring-break-healthy-contact-lens-hygiene</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/SpringBreak2020.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/spring-break-healthy-contact-lens-hygiene</guid>
            </item>
            <item>
                <title>Take to heart this playlist—it could save a life</title>

                <description>Guard your heart this Valentine’s Day—and those of your patients. Whether required or not, CPR certification is a critical skill to have in any optometric practice, and you can earn certification at Optometry’s Meeting&#174;.</description>

                    <pubDate>February 13, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/cpr-certification-heart-month</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/CPR900.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/cpr-certification-heart-month</guid>
            </item>
            <item>
                <title>Academy Award in makeup? Not for these patient gaffs</title>

                <description>Three common makeup faux pas frequently cause eye health concerns. How doctors and staff can counsel healthy makeup habits in patients. </description>

                    <pubDate>February 9, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/healthy-makeup-habits</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/RedCarpet-Awards.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/healthy-makeup-habits</guid>
            </item>
            <item>
                <title>A checkup on checking blood pressure</title>

                <description>February is American Heart Month, and 1 in 3 American adults have hypertension. Are you making blood pressure checks routine?</description>

                    <pubDate>February 4, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/checking-blood-pressure</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/BloodPressurCheck900x450.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/checking-blood-pressure</guid>
            </item>
            <item>
                <title>A healthy eyes recipe</title>

                <description>Research shows that adding certain nutrients to patients’ daily diets can help preserve their vision. But not all nutrients are created equal. What is considered the pi&#232;ce de r&#233;sistance of eye-friendly nutrients? Counsel patients on what to eat to reduce the risk of vision loss risk and prevent chronic conditions.</description>

                    <pubDate>January 20, 2020</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/healthy-eyes-recipe-eye-friendly-nutrients</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Eyes_healthy_Recipe_AdobeStock_144811100.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/healthy-eyes-recipe-eye-friendly-nutrients</guid>
            </item>
            <item>
                <title>The best holiday gifts for children’s vision development</title>

                <description>Annual lists by doctors of optometry are light on digital gifts and heavy on fun and learning.</description>

                    <pubDate>December 11, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/best-holiday-gifts-for-childrens-vision-development</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Child-Christmas-Gifts-Toys.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/best-holiday-gifts-for-childrens-vision-development</guid>
            </item>
            <item>
                <title>Eye care doesn’t take a holiday</title>

                <description>Doctors of optometry offer tips for dealing with wintry weather.</description>

                    <pubDate>December 9, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/winter-weather-tips</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/WinterWeatherTips.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/winter-weather-tips</guid>
            </item>
            <item>
                <title>Cigarette use down but not out: How optometry can help</title>

                <description>The Great American Smokeout, Nov. 21, encourages smokers to start today toward a smoke-free life. Doctors of optometry can help be that catalyst and the AOA offers resources for starting the dialogue.</description>

                    <pubDate>November 20, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/great-american-smokeout</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/GreatAmericanSmokeout.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/great-american-smokeout</guid>
            </item>
            <item>
                <title>5 things to ask your older patients about driving</title>

                <description>Before Americans take to the highways for holiday travel, doctors of optometry can play a role in preventing fatalities among drivers 65 and older.</description>

                    <pubDate>November 18, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/5-things-to-ask-your-older-patients-about-driving</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/SeniorNightDriving.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/5-things-to-ask-your-older-patients-about-driving</guid>
            </item>
            <item>
                <title>Eating for your eyes</title>

                <description>&quot;You eat with your eyes first,&quot; sums up all we need to know about Americans’ diet: luscious over nutritious. A table talk over patients’ nutrition should be what the doctor of optometry orders.</description>

                    <pubDate>November 18, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/eating-for-your-eyes</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Eating-for-your-eyes.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/eating-for-your-eyes</guid>
            </item>
            <item>
                <title>Vision therapy: Reading scores improve but no more effective between therapy and placebo groups</title>

                <description>New study measured various outcomes including reading comprehension, word identification, reading fluency and listening comprehension.</description>

                    <pubDate>November 12, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/vision-therapy-reading-scores</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Child-reading-therapy.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/vision-therapy-reading-scores</guid>
            </item>
            <item>
                <title>Beyond irritating, secondhand smoke could harm children’s eyes</title>

                <description>Secondhand smoke exposure can cause a myriad of health problems. Now, new research suggests it may be associated with choroidal thinning in children as young as 6.</description>

                    <pubDate>October 24, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/secondhand-smoke-could-harm-childrens-eyes</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Second-hand-smoke-children.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/secondhand-smoke-could-harm-childrens-eyes</guid>
            </item>
            <item>
                <title>Don&#39;t leave patients in the dark about night driving</title>

                <description>Daylight saving time ends at 2 a.m. on Sunday, Nov. 3. According to the National Safety Council, Americans do only one quarter of their driving at night, yet 50% of traffic deaths occur then.</description>

                    <pubDate>October 17, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/aoa-resources-can-help-patients-see-with-less-daylight</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/DST-NightDriving.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/aoa-resources-can-help-patients-see-with-less-daylight</guid>
            </item>
            <item>
                <title>Sorry, chocoholics, dark chocolate doesn’t improve eyesight</title>

                <description>Contrary to popular headlines, dark chocolate doesn’t seem to increase visual acuity, contrast sensitivity or retinal perfusion as compared with milk chocolate, a new study finds. </description>

                    <pubDate>October 17, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/dark-chocolate-does-not-improve-eyesight</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/ChocolateandEyes.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/dark-chocolate-does-not-improve-eyesight</guid>
            </item>
            <item>
                <title>Pumpkin picking for eye health</title>

                <description>According to the CDC, most Americans don’t eat the daily recommended amounts of fruit.</description>

                    <pubDate>October 14, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/pumpkin-nutrition-benefits</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Pumpkin_Nutrition.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/pumpkin-nutrition-benefits</guid>
            </item>
            <item>
                <title>Can’t reach patients with nutrition counseling? Try this blinding tale</title>

                <description>Doctors of optometry are well aware of the link between nutrition and eye health and relaying the message to patients plays a vital role in healthy vision.</description>

                    <pubDate>September 25, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/teenager-loses-vision-after-a-steady-diet-of-french-fries</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/FrenchFries.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/teenager-loses-vision-after-a-steady-diet-of-french-fries</guid>
            </item>
            <item>
                <title>Systolic vs. diastolic readings</title>

                <description>World Heart Day is Sept. 29, and by measuring patients’ blood pressure during preliminary testing, doctors of optometry can spot conditions earlier and help patients maintain a heart-healthy life.</description>

                    <pubDate>September 23, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/systolic-versus-diastolic-readings-blood-pressure</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/hypertension-BP.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/systolic-versus-diastolic-readings-blood-pressure</guid>
            </item>
            <item>
                <title>Increase fitting success with better communication</title>

                <description>Beyond the tangible benefits of corrected vision, eye health and convenience, contact lens wearers also can experience greater social empowerment and self-esteem. AOA CLCS members offer up five tips for better communication during fittings.</description>

                    <pubDate>August 21, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/increase-fitting-success-with-better-communication</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Patient-Doctor-CL.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/increase-fitting-success-with-better-communication</guid>
            </item>
            <item>
                <title>Health literacy and contact lens patients: How doctors of optometry can help </title>

                <description>Contact lens patients aren’t picking up what eye care providers are putting down, suggests a new CDC report that recommends examining effective provider-patient communications. </description>

                    <pubDate>August 15, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/contact-lens-health-week</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/ContactLensHealthWeek.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/contact-lens-health-week</guid>
            </item>
            <item>
                <title>Mixing systemic and ocular pediatric medications</title>

                <description>Millions of children are being medicated for behavior management. In a changing health care landscape, the role of doctors of optometry in their patients’ diagnoses and treatment is expanding. </description>

                    <pubDate>August 12, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/mixing-systemic-and-ocular-pediatric-medications</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Pediatric-Medication-Optometry.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/mixing-systemic-and-ocular-pediatric-medications</guid>
            </item>
            <item>
                <title>The wonderful healing properties of amniotic membranes</title>

                <description>For nearly a century, amniotic membranes have been a highly effective treatment option for non-healing, chronic wounds. But only recently has eye care embraced the modality for its natural anti-inflammatory, anti-scarring properties. Here’s why amniotic membranes should be a part of your ocular surface disease practice.</description>

                    <pubDate>August 5, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/the-wonderful-healing-properties-of-amniotic-membranes</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Amniotic_membranes_2019.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/the-wonderful-healing-properties-of-amniotic-membranes</guid>
            </item>
            <item>
                <title>Optometry and social work</title>

                <description>Reduced vision can result in social isolation and depression. One of the professions that can be a fruitful partner to optometry, especially throughout the vision rehabilitation process, is social work.</description>

                    <pubDate>July 29, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/optometry-and-social-work</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Doctor_Collaboration.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/optometry-and-social-work</guid>
            </item>
            <item>
                <title>Help patients kick the smoking habit</title>

                <description>Smoking rates may be dropping for Americans, but the World Health Organization (WHO) continues to raise concerns about the hazards of the habit.</description>

                    <pubDate>May 30, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/smoking-and-eye-health</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/SmokeEyeHealth.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/smoking-and-eye-health</guid>
            </item>
            <item>
                <title>Novel contact lens design tracks IOP for continuous 24-hour period</title>

                <description>A new and innovative design for a soft contact lens, with an embedded micro-fluidic channel, may be the novel solution to monitoring intraocular pressure throughout the course of a day.</description>

                    <pubDate>July 25, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/novel-contact-lens-design-tracks-iop-for-continuous-24-hour-period</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/FemaleContact.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/novel-contact-lens-design-tracks-iop-for-continuous-24-hour-period</guid>
            </item>
            <item>
                <title>Blue-light hype or much ado about nothing?</title>

                <description>The public’s understanding of blue light may be fuzzy at best, but AOA offers five resources to help doctors clear up any confusion and discuss the latest guidance. </description>

                    <pubDate>July 11, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/blue-light-hype-or-much-ado-about-nothing</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/BlueLight-2019.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/blue-light-hype-or-much-ado-about-nothing</guid>
            </item>
            <item>
                <title>Help patients’ summers go swimmingly</title>

                <description>The CDC’s Healthy and Safe Swimming Week, May 20-26, reminds Americans how to prevent illness and injury during this summer pastime. Here’s how doctors of optometry can reinforce eye safety. </description>

                    <pubDate>May 20, 2019</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/help-patients-summer-swimming</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Swimming2019.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/help-patients-summer-swimming</guid>
            </item>
            <item>
                <title>Toys and games nice and naughty for vision development</title>

                <description>Deck your holiday gift lists with toys and games that are not only fun but vision-friendly.</description>

                    <pubDate>December 13, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/toys-and-games-nice-and-naughty-for-vision-development</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/2018-Childrens_Toy_List.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/toys-and-games-nice-and-naughty-for-vision-development</guid>
            </item>
            <item>
                <title>21st-century optometric care for the 21st-century pandemic</title>

                <description>Over 100 million Americans—nearly 1 in every 3 people—have diabetes or prediabetes. This staggering figure comes with a $327 billion price tag, and that’s just in the U.S. Globally, epidemiologists have coined this era ‘The Great Diabetes Pandemic.’ Optometry has the opportunity to redefine its continuum of care and help stop the spread.</description>

                    <pubDate>December 10, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/21st-century-optometric-care</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Diabetes21.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/21st-century-optometric-care</guid>
            </item>
            <item>
                <title>Flu views: Should you get a flu shot?</title>

                <description>It’s CDC’s National Influenza Vaccination Week, reminding Americans that it’s never too late to get a flu vaccine. So, too, it’s important to take proper precautions to limit the spread of cold and flu virus in your clinic or practice.</description>

                    <pubDate>December 3, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/flu-views-should-you-get-a-flu-shot</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/2018FLUVaccine.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/flu-views-should-you-get-a-flu-shot</guid>
            </item>
            <item>
                <title>Vision is key to aging gracefully, new study says</title>

                <description>More than 88 million Americans will be older than 65 in 2050. Two new studies confirm eye health and vision care play an important role in maintaining quality of life.</description>

                    <pubDate>November 27, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/vision-is-key-to-aging-gracefully-new-study-says</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/senior_eye_exam.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/vision-is-key-to-aging-gracefully-new-study-says</guid>
            </item>
            <item>
                <title>Legends of the fall: How optometry can prevent serious harm</title>

                <description>New study identifies incidences of eye trauma admitted to hospitals.</description>

                    <pubDate>November 7, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/how-optometry-can-prevent-serious-harm-from-falls</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Elderly-Eye-Trauma.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/how-optometry-can-prevent-serious-harm-from-falls</guid>
            </item>
            <item>
                <title>Help patients see the light when driving at night</title>

                <description>Nov. 4, 2018, marks the official end of Daylight Saving Time. Shorter daylight hours can exacerbate existing eye conditions and expose undiagnosed vision problems. </description>

                    <pubDate>October 10, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/help-patients-see-the-light-when-driving-at-night</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/NightDriving2018.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/help-patients-see-the-light-when-driving-at-night</guid>
            </item>
            <item>
                <title>The computer will see you now: AI technology produces mixed results</title>

                <description>Nascent AI technology correctly identified diabetic retinopathy, but also flagged numerous false positives in clinical setting, study says.</description>

                    <pubDate>October 11, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/nascent-ai-technology-mixed-results</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/AIDoctor.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/nascent-ai-technology-mixed-results</guid>
            </item>
            <item>
                <title>Helping aging Americans see the future</title>

                <description>According to the CDC, by 2030 the number of blind and visually impaired people in the country will double. Doctors of optometry, examining and treating these patients, will be the providers who empower older Americans to maintain their independence.</description>

                    <pubDate>September 27, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/helping-aging-americans-see-the-future</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/HelpingAgingEyes.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/helping-aging-americans-see-the-future</guid>
            </item>
            <item>
                <title>Better eye-hand coordination, better batters</title>

                <description>&#39;Keep your eye on the ball&#39; may seem like elementary baseball advice, but clutch hitters know there&#39;s something to discerning eyes-and now research can back that up.</description>

                    <pubDate>September 25, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/hand-eye-coordination-and-batting</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Baseball2018.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/hand-eye-coordination-and-batting</guid>
            </item>
            <item>
                <title>Some ophthalmic drugs inadvisable for breastfeeding patients</title>

                <description>Doctors should advise these patients of risks associated with ocular meds.</description>

                    <pubDate>August 16, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/some-ophthalmic-drugs-inadvisable-for-breastfeeding-patients</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/BreastFeeding.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/some-ophthalmic-drugs-inadvisable-for-breastfeeding-patients</guid>
            </item>
            <item>
                <title>Study: Asking what’s up can help align doctors and patients</title>

                <description>Strong clinician-patient relationship affects outcomes.</description>

                    <pubDate>August 14, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/clinician-patient-relationship-affects-outcomes</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/DoctorPatientRelationship.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/clinician-patient-relationship-affects-outcomes</guid>
            </item>
            <item>
                <title>Does better coordination = better academic performance?</title>

                <description>Study says eye care and vision health have important role in childhood development.</description>

                    <pubDate>August 1, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/does-better-coordination-equal-better-performance</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/ChildrenCoordination.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/does-better-coordination-equal-better-performance</guid>
            </item>
            <item>
                <title>Soccer team rescued from Thailand cave could face temporary vision struggles </title>

                <description>Sunglasses can help with adjustment to light, doctors of optometry say.</description>

                    <pubDate>July 11, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/soccer-team-rescued-from-thailand-cave-could-face-temporary-vision-struggles</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Cave.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/soccer-team-rescued-from-thailand-cave-could-face-temporary-vision-struggles</guid>
            </item>
            <item>
                <title>Mediterranean diet reduces risk for AMD</title>

                <description>Popular diet—rich in fresh fruits and vegetables, olive oil, fish, nuts, lean meat and whole grains—not only does your heart good, but also your eyes.</description>

                    <pubDate>July 6, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/mediterranean-diet</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Mediterraneandiet.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/mediterranean-diet</guid>
            </item>
            <item>
                <title>Essential camp safety tips from AOA, ACH</title>

                <description>About 26 million children and adults attend camps annually in the U.S. The AOA and the Alliance for Camp Health have teamed up to compile a list of essential summer safety tips.</description>

                    <pubDate>July 23, 2024</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/summer-camp</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Summer_Camp-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/SummerCamp.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/summer-camp</guid>
            </item>
            <item>
                <title>Pool of knowledge: Educate patients on swimming and eye safety</title>

                <description>Memorial Day weekend marks traditional opening for many patients pools and water parks.</description>

                    <pubDate>May 22, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/pool-of-knowledge-educate-public-on-swimming-and-eye-safety</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/ChildrenSwimming.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/pool-of-knowledge-educate-public-on-swimming-and-eye-safety</guid>
            </item>
            <item>
                <title>Gene-editing technology worth keeping an eye on</title>

                <description>Can new technology shape how doctors of optometry practice?</description>

                    <pubDate>May 15, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/gene-editing-technology-worth-keeping-an-eye-on</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/CRISPR.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/gene-editing-technology-worth-keeping-an-eye-on</guid>
            </item>
            <item>
                <title>When cancer Rx’s affect ocular Dx’s </title>

                <description>Clinical report suggests some cancer drugs may cause rare uveal effusion.</description>

                    <pubDate>May 15, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/when-cancer-rxs-affect-ocular-dxs</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/CancerRx.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/when-cancer-rxs-affect-ocular-dxs</guid>
            </item>
            <item>
                <title>Ocular allergies more than a nuisance—an opportunity </title>

                <description>Earn CE credit in ocular allergies at Optometry’s Meeting&#174;, June 20-24.</description>

                    <pubDate>May 8, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/the-pharmacology-of-allergies</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/AllergiesNew.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/the-pharmacology-of-allergies</guid>
            </item>
            <item>
                <title>Close encounter: Delivering medication to the surface of the eye</title>

                <description>Study: Ocular inserts may someday offer potential new treatment tool for eye doctors.</description>

                    <pubDate>April 13, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/ocular-inserts</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Ocular_inserts.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/ocular-inserts</guid>
            </item>
            <item>
                <title>Exercise good judgment regarding glaucoma</title>

                <description>Could your exercise routine lower your risk of developing glaucoma?</description>

                    <pubDate>March 21, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/exercise-good-judgment-regarding-glaucoma</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/ExerciseGlaucoma.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/exercise-good-judgment-regarding-glaucoma</guid>
            </item>
            <item>
                <title>Study: Google algorithms can predict risks for heart disease by using retinal images</title>

                <description>Research underscores need for comprehensive eye examinations by eye doctors.</description>

                    <pubDate>March 3, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/google-drops</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/GoogleEye.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/google-drops</guid>
            </item>
            <item>
                <title>School performance bridled by poor vision, visual disorders</title>

                <description>Clinical studies show uncorrected vision problems can affect development, academics.</description>

                    <pubDate>February 27, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/reading-proficiency-and-eye-exams</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/ReadingProficiency.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/reading-proficiency-and-eye-exams</guid>
            </item>
            <item>
                <title>Eye-Q&#174; survey: Vision a winner for Olympians’ top skill</title>

                <description>Sight outpaces strength, smarts and speed.</description>

                    <pubDate>February 20, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/aoa-survey-vision-a-winner-for-olympians-top-skill</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/OlympicSkiing.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/aoa-survey-vision-a-winner-for-olympians-top-skill</guid>
            </item>
            <item>
                <title>Video-game vision therapy</title>

                <description>Video games and healthy vision aren’t typically voiced in the same sentence; yet the former’s novel impact on the latter adds a new twist to and old debate.</description>

                    <pubDate>February 7, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/video-game-vision-therapy</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/VideoGameTherapy.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/video-game-vision-therapy</guid>
            </item>
            <item>
                <title>Olympics pique interest in winter eye care for athletes</title>

                <description>Learn tips to help patients protect their eyes during winter sports.</description>

                    <pubDate>February 5, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/olympics-pique-interest-in-winter-eye-care-for-athletes</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/WomanSkiGoggles.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/olympics-pique-interest-in-winter-eye-care-for-athletes</guid>
            </item>
            <item>
                <title>Doctors of optometry can help prevent eye-related injuries from sports and recreation</title>

                <description>Biggest jump in sports-related eye injuries? Non-powder guns and swimming.</description>

                    <pubDate>January 12, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/prevent-eye-related-injuries-from-sports-and-recreation</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Paintball.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/prevent-eye-related-injuries-from-sports-and-recreation</guid>
            </item>
            <item>
                <title>Interventions in adulthood can improve binocular disorders</title>

                <description>Study says stereovision can be achieved even after years of living with binocular disorders.</description>

                    <pubDate>December 29, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/interventions-in-adulthood-can-improve-binocular-disorders</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/interventions-in-adulthood-can-improve-binocular-disorders</guid>
            </item>
            <item>
                <title>Blue-blockers’ resurgence as a sleep aid?</title>

                <description>Nighttime blue-light exposure inculpated in robbed sleep.</description>

                    <pubDate>December 28, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/amber-tinted-lenses-and-blue-light</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/amber-tinted-lenses-and-blue-light</guid>
            </item>
            <item>
                <title>All eyes on dry eye</title>

                <description>According to the National Eye Institute (NEI), an estimated 5 million Americans 50 years of age and older are thought to have dry eye.</description>

                    <pubDate>May 25, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/all-eyes-on-dry-eye</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/all-eyes-on-dry-eye</guid>
            </item>
            <item>
                <title>Potential new antimicrobial ingredient for multipurpose disinfectant solutions</title>

                <description>Contaminated contact lenses can lead to keratitis, which can cause permanent vision damage if left untreated.</description>

                    <pubDate>April 13, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/potential-new-antimicrobial-ingredient-for-multipurpose-disinfectant-solutions</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/potential-new-antimicrobial-ingredient-for-multipurpose-disinfectant-solutions</guid>
            </item>
            <item>
                <title>Pediatric guideline receives national recognition</title>

                <description>Online guideline highlights need for in-person, comprehensive pediatric eye examinations.</description>

                    <pubDate>June 8, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/aoa-releases-new-evidence-based-guideline-for-pediatric-eye-care</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/aoa-releases-new-evidence-based-guideline-for-pediatric-eye-care</guid>
            </item>
            <item>
                <title>Are you helping patients stub out smoking?</title>

                <description>World No Tobacco Day primes the discussion about tobacco use, smoking.</description>

                    <pubDate>May 31, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/help-stub-out-smoking</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/help-stub-out-smoking</guid>
            </item>
            <item>
                <title>Spring has sprung: Help patients manage allergies</title>

                <description>Formulate a treatment plan now for seasonal allergy sufferers.</description>

                    <pubDate>March 20, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/spring-has-sprung-help-patients-manage-allergies</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/spring-has-sprung-help-patients-manage-allergies</guid>
            </item>
            <item>
                <title>Contact considerations: Choosing the right lens</title>

                <description>Find the modality that fits patients’ needs, wants and—most importantly—eye health.</description>

                    <pubDate>March 2, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/contact-considerations-choosing-the-right-lens</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/contact-considerations-choosing-the-right-lens</guid>
            </item>
            <item>
                <title>Kids’ prolonged smartphone use could trigger dry eye</title>

                <description>Study: Outdoor activity might protect against pediatric dry eye.</description>

                    <pubDate>February 21, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/kids-prolonged-smartphone-use-could-trigger-dry-eye</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/kids-prolonged-smartphone-use-could-trigger-dry-eye</guid>
            </item>
            <item>
                <title>Doctors of optometry dedicate decades to low-vision care and research</title>

                <description>About 3 million Americans age 40 and older live with low vision, according to The National Eye Institute.</description>

                    <pubDate>February 16, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/doctors-of-optometry-dedicate-decades-to-lowvision-care-and-research</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/doctors-of-optometry-dedicate-decades-to-lowvision-care-and-research</guid>
            </item>
            <item>
                <title>New study provides insight into paths of child vision development</title>

                <description>There’s more to learning than just seeing, doctor of optometry says.</description>

                    <pubDate>February 14, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/new-study-provides-insight-into-paths-of-child-vision-development</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/new-study-provides-insight-into-paths-of-child-vision-development</guid>
            </item>
            <item>
                <title>‘Super’ QB sees vision training perks</title>

                <description>Visual-cognitive training brings added dimension to sports-vision training.</description>

                    <pubDate>February 3, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/super-qb-sees-vision-training-perks</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/super-qb-sees-vision-training-perks</guid>
            </item>
            <item>
                <title>New research designed to open eyes on space travel and microgravity</title>

                <description>During and after extended space flight, astronauts experience vision impairment.</description>

                    <pubDate>January 31, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/new-research-designed-to-open-eyes-on-space-travel</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/new-research-designed-to-open-eyes-on-space-travel</guid>
            </item>
            <item>
                <title>Vision training could mitigate soccer-related concussions</title>

                <description>Eye discipline makes players aware of surroundings, lessens risky plays.</description>

                    <pubDate>January 26, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/vision-training-could-mitigate-soccer-related-concussions</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/vision-training-could-mitigate-soccer-related-concussions</guid>
            </item>
            <item>
                <title>Doctors of optometry should play role in clearing children for return to class and play</title>

                <description>Post-concussion symptoms include vision problems that can affect their education.</description>

                    <pubDate>January 23, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/doctors-of-optometry-should-play-role-in-clearing-children</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/doctors-of-optometry-should-play-role-in-clearing-children</guid>
            </item>
            <item>
                <title>Need gift ideas for the kids? Ask your doctor of optometry</title>

                <description>Doctors of optometry share lists of their favorite toys and games that aid in the development of a child&#39;s vision and mind.</description>

                    <pubDate>December 14, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/need-gift-ideas-for-the-kids</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/need-gift-ideas-for-the-kids</guid>
            </item>
            <item>
                <title>Diabetes care team: assemble</title>

                <description>PPOD program a success story for optometry; toolkits offer doctors’ easy reference.</description>

                    <pubDate>December 12, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/ppod-program-a-success-story-for-optometry</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/ppod-program-a-success-story-for-optometry</guid>
            </item>
            <item>
                <title>Baby, it’s cold—and contagious—outside</title>

                <description>Keep illnesses at bay this flu season: AOA offers infection control resources.</description>

                    <pubDate>December 5, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/baby-its-cold-and-contagious-outside</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/baby-its-cold-and-contagious-outside</guid>
            </item>
            <item>
                <title>Help patients adjust to dwindling sunlight</title>

                <description>Daylight saving time can exacerbate or expose eye and vision conditions.</description>

                    <pubDate>December 2, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/help-patients-adjust-to-dwindling-sunlight</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/help-patients-adjust-to-dwindling-sunlight</guid>
            </item>
            <item>
                <title>No playing around: iPads over patching?</title>

                <description>New amblyopia treatment could leave tried-and-true patching in the 20th Century.</description>

                    <pubDate>November 30, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/no-playing-around-ipads-over-patching</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/no-playing-around-ipads-over-patching</guid>
            </item>
            <item>
                <title>As temperatures rise, so does awareness of Zika virus</title>

                <description>CDC: More than 5,200 cases of the Zika virus disease have been reported in the U.S.</description>

                    <pubDate>April 17, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/as-temperatures-rise-so-does-awareness-of-zika-virus</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/as-temperatures-rise-so-does-awareness-of-zika-virus</guid>
            </item>
            <item>
                <title>Doctors of optometry can help patients stop smoking</title>

                <description>Despite smoking rates at all-time low, smoking remains a public health hazard.</description>

                    <pubDate>November 17, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/doctors-of-optometry-can-help-patients-stop-smoking</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/doctors-of-optometry-can-help-patients-stop-smoking</guid>
            </item>
            <item>
                <title>Study helps lay foundation for a better understanding of diabetic retinopathy</title>

                <description>The eye disease is the leading cause of blindness among adults in U.S.</description>

                    <pubDate>November 15, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/study-helps-lay-foundation</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/study-helps-lay-foundation</guid>
            </item>
            <item>
                <title>Nutritional balancing act: More isn’t always better</title>

                <description>Lutein is known to reduce AMD risk, but too much can have consequences.</description>

                    <pubDate>November 10, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/nutritional-balancing-act</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/nutritional-balancing-act</guid>
            </item>
            <item>
                <title>Genetic testing and nutritional supplements</title>

                <description>New study makes a case for using genetic testing to determine if nutritional supplements will help treat AMD.</description>

                    <pubDate>November 8, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/genetic-testing-and-nutritional-supplements</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/genetic-testing-and-nutritional-supplements</guid>
            </item>
            <item>
                <title>Corneal cross-linking offers new treatment option for adolescent patients </title>

                <description>Less invasive, FDA-approved option may offer less frustration for young patients.</description>

                    <pubDate>November 1, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/corneal-crosslinking-offers-adolescents-options</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/corneal-crosslinking-offers-adolescents-options</guid>
            </item>
            <item>
                <title>Night lights: New guidelines put focus on illuminating roadways and sidewalks</title>

                <description>Blue light-emitting LEDs can save cities money, but disrupt sleep patterns and create glare for drivers.  </description>

                    <pubDate>October 25, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/night-lights-illuminating-roadways-and-sidewalks</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/night-lights-illuminating-roadways-and-sidewalks</guid>
            </item>
            <item>
                <title>Swindles, cons and scams: Don’t let your eyes deceive you</title>

                <description>AOA warns public not to be fooled by services making ludicrous claims that skirt necessary eye care.</description>

                    <pubDate>October 18, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/swindles-cons-and-scams</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/swindles-cons-and-scams</guid>
            </item>
            <item>
                <title>Pigment on the surface of lenses poses risks</title>

                <description>Study finds contact lens with pigment on the surface created more inflammation and conjunctival redness than other lens types.</description>

                    <pubDate>October 11, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/pigment-on-the-surface-of-lenses-poses-risks</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/pigment-on-the-surface-of-lenses-poses-risks</guid>
            </item>
            <item>
                <title>Researchers take a fresh look at conventional eye drops</title>

                <description>Packets that gradually dissolve and release medication to treat dry eye and other eye diseases could make daily application of eye drops unnecessary.</description>

                    <pubDate>September 30, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/researchers-take-a-fresh-look-at-eye-drops</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/researchers-take-a-fresh-look-at-eye-drops</guid>
            </item>
            <item>
                <title>4 tips to help patients eat for healthy vision</title>

                <description>Recent survey shows 9 in 10 adult Internet users prefer insight from health professionals over any other source.</description>

                    <pubDate>March 25, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/4-tips-to-help-patients-eat-for-healthy-vision</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/4-tips-to-help-patients-eat-for-healthy-vision</guid>
            </item>
            <item>
                <title>Uncorrected vision problems, childhood literacy deficits linked</title>

                <description>Study correlates uncorrected hyperopia with decreased performance on literacy test.</description>

                    <pubDate>March 11, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/uncorrected-vision-problems-childhood-literacy-deficits-linked</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/uncorrected-vision-problems-childhood-literacy-deficits-linked</guid>
            </item>
            <item>
                <title>6 nutrition questions you should be asking patients </title>

                <description>During National Nutrition Month, and year round, talk to patients about proper nutrition.</description>

                    <pubDate>February 29, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/6-nutrition-questions-you-should-be-asking-patients</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/6-nutrition-questions-you-should-be-asking-patients</guid>
            </item>
            <item>
                <title>5 tips for multifocal contact lens success</title>

                <description>New AOA supplement is a valuable tool for doctors when treating patients with presbyopia.</description>

                    <pubDate>February 9, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/5-tips-for-multifocal-contact-lens-success</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/5-tips-for-multifocal-contact-lens-success</guid>
            </item>
            <item>
                <title>Head games: Football, TBI and AOA’s brain injury manual</title>

                <description>With football top of mind, learn 5 things doctors should know about concussions.</description>

                    <pubDate>February 5, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/head-games-football-tbi-and-aoas-brain-injury-manual</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/head-games-football-tbi-and-aoas-brain-injury-manual</guid>
            </item>
            <item>
                <title>Head-down yoga poses increase eye pressure in glaucoma patients</title>

                <description>Inquire about exercise, particularly yoga, with patients with glaucoma.</description>

                    <pubDate>January 26, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/head-down-yoga-poses-increase-eye-pressure-in-glaucoma-patients</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/head-down-yoga-poses-increase-eye-pressure-in-glaucoma-patients</guid>
            </item>
            <item>
                <title>Battling blue light</title>

                <description>From eye health to systemic issues, now is the time for doctors of optometry to counsel patients on the overall effects of blue light.</description>

                    <pubDate>January 6, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/battling-blue-light</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/battling-blue-light</guid>
            </item>
            <item>
                <title>New research addresses sports-related concussions in kids</title>

                <description>Concussions can affect anyone, including youth.</description>

                    <pubDate>January 4, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/new-research-addresses-sports-related-concussions-in-kids</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/new-research-addresses-sports-related-concussions-in-kids</guid>
            </item>
            <item>
                <title>With climate change, prevention matters more than ever</title>

                <description>Research finds many current eye problems are exacerbated by increased pollutants.</description>

                    <pubDate>December 28, 2015</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/with-climate-change-prevention-matters-more-than-ever</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/with-climate-change-prevention-matters-more-than-ever</guid>
            </item>
            <item>
                <title>How to educate patients about UV protection this winter</title>

                <description>UV safety isn’t just a summertime issue.</description>

                    <pubDate>December 18, 2015</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/how-to-educate-patients-about-uv-protection-this-winter</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/how-to-educate-patients-about-uv-protection-this-winter</guid>
            </item>
            <item>
                <title>Study shows risk of falling remains after cataract surgery</title>

                <description>Optometrists still need to help manage patients after surgery to prevent falls.</description>

                    <pubDate>December 14, 2015</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/study-shows-risk-of-falling-remains-after-cataract-surgery</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/study-shows-risk-of-falling-remains-after-cataract-surgery</guid>
            </item>
            <item>
                <title>Help prevent the spreading of infectious diseases</title>

                <description>In the height of flu season, use AOA resources to detect symptoms and treat patients.</description>

                    <pubDate>December 9, 2015</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/help-prevent-the-spreading-of-infectious-diseases</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/help-prevent-the-spreading-of-infectious-diseases</guid>
            </item>
            <item>
                <title>When spectacles pose a risk of injury</title>

                <description>Educate patients about ocular trauma related to spectacles.</description>

                    <pubDate>November 23, 2015</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/when-spectacles-pose-a-risk-of-injury</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/when-spectacles-pose-a-risk-of-injury</guid>
            </item>
            <item>
                <title>Talk to patients about smoking habits</title>

                <description>Use the national stop-smoking observance day to help patients take an important step forward.</description>

                    <pubDate>November 19, 2015</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/talk-to-patients-about-smoking-habits</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/talk-to-patients-about-smoking-habits</guid>
            </item>
            <item>
                <title>Emphasize handwashing and other healthy habits for contact lens wearers</title>

                <description>On Global Handwashing Day, and all times of the year, stress the importance of healthy habits.</description>

                    <pubDate>October 15, 2015</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/emphasize-handwashing-and-other-healthy-habits-for-contact-lens-wearers</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/emphasize-handwashing-and-other-healthy-habits-for-contact-lens-wearers</guid>
            </item>
            <item>
                <title>Use AOA’s new evidence-based guideline to improve exams every day</title>

                <description>Evidence-based guideline covers comprehensive adult eye and vision examinations.</description>

                    <pubDate>October 9, 2015</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/use-aoas-new-evidence-based-guideline-to-improve-exams-every-day</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/use-aoas-new-evidence-based-guideline-to-improve-exams-every-day</guid>
            </item>
            <item>
                <title>‘Smart’ contacts green-lighted for human tests</title>

                <description>Next wave of wearable tech coming to an eye near you.</description>

                    <pubDate>September 9, 2015</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/smart-contacts-green-lighted-for-human-tests</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/smart-contacts-green-lighted-for-human-tests</guid>
            </item>
            <item>
                <title>AOA brain injury manual addendum now available</title>

                <description>Bolster your brain injury resources with the latest in management protocols.</description>

                    <pubDate>September 3, 2015</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/aoa-brain-injury-manual-addendum-now-available</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/aoa-brain-injury-manual-addendum-now-available</guid>
            </item>
            <item>
                <title>4 ways to help patients manage allergies</title>

                <description>Formulate a treatment plan now for seasonal allergy sufferers.</description>

                    <pubDate>August 27, 2015</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/4-ways-to-help-patients-manage-allergies</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/4-ways-to-help-patients-manage-allergies</guid>
            </item>
            <item>
                <title>How to recommend the right supplements to patients</title>

                <description>What doctors of optometry should look for in a supplement.</description>

                    <pubDate>August 12, 2015</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/how-to-recommend-the-right-supplements-to-patients</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/how-to-recommend-the-right-supplements-to-patients</guid>
            </item>
            <item>
                <title>How to discuss nutrition with patients</title>

                <description>Tips on talking diet and nutrition in the exam room</description>

                    <pubDate>March 9, 2015</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/how-to-discuss-nutrition-with-patients</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/how-to-discuss-nutrition-with-patients</guid>
            </item>
            <item>
                <title>Sweet treatment: Honey a possible dry eye therapy?</title>

                <description>Clinical trial tests honey’s efficacy for alleviating sore, dry eyes</description>

                    <pubDate>October 23, 2014</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/sweet-treatment-honey-a-possible-dry-eye-therapy</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/sweet-treatment-honey-a-possible-dry-eye-therapy</guid>
            </item>
            <item>
                <title>Industry announcement moves smart lenses closer to reality</title>

                <description>Optometrists weigh in on futuristic lens technology</description>

                    <pubDate>July 15, 2014</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/industry-announcement-moves-smart-lenses-closer-to-reality</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/industry-announcement-moves-smart-lenses-closer-to-reality</guid>
            </item>
            <item>
                <title>Seeing stars: Spotlight returns on football, concussions</title>

                <description>Doctors of optometry can help in detecting concussions and vision rehabilitation</description>

                    <pubDate>September 4, 2014</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/spotlight-returns-on-football-concussions</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/spotlight-returns-on-football-concussions</guid>
            </item>
            <item>
                <title>The benefits of blinking</title>

                <description>New research shows blink patterns may change with screen time</description>

                    <pubDate>June 11, 2014</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/the-benefits-of-blinking</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/the-benefits-of-blinking</guid>
            </item>
            <item>
                <title>Could your morning coffee be good for your eyes?</title>

                <description>A study out of Cornell University found that a product many people consume daily—coffee—may have a positive effect on eye health.</description>

                    <pubDate>May 12, 2014</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/could-your-morning-coffee-be-good-for-your-eyes</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/could-your-morning-coffee-be-good-for-your-eyes</guid>
            </item>
            <item>
                <title>Exercise’s link to retinal disease</title>

                <description>New research shows simple exercise has a direct effect on retinal health and vision</description>

                    <pubDate>April 23, 2014</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/exercise-link-to-retinal-disease</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/exercise-link-to-retinal-disease</guid>
            </item>
            <item>
                <title>What does a measles outbreak mean for optometrists?</title>

                <description>Be ready for ocular complications, and encourage immunizations</description>

                    <pubDate>April 11, 2014</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/what-does-a-measles-outbreak-mean-for-optometrists</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/what-does-a-measles-outbreak-mean-for-optometrists</guid>
            </item>
            <item>
                <title>Examining eye structure may help detect early-stage Alzheimer’s disease</title>

                <description>New research suggests variations in eye structure are linked to Alzheimer’s disease</description>

                    <pubDate>April 4, 2014</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/examining-eye-structure-may-help-detect-early-stage-alzheimers-disease</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/examining-eye-structure-may-help-detect-early-stage-alzheimers-disease</guid>
            </item>
            <item>
                <title>4 patient questions about Google Glass</title>

                <description>Address patients’ Google Glass questions</description>

                    <pubDate>March 21, 2014</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/4-patient-questions-about-google-glass</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/4-patient-questions-about-google-glass</guid>
            </item>
            <item>
                <title>Stem cells and the future of eye treatment</title>

                <description>Researchers tout treatment potential for retinal, optic nerve and corneal conditions</description>

                    <pubDate>November 4, 2013</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/stem-cells-and-the-future-of-eye-treatment</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/stem-cells-and-the-future-of-eye-treatment</guid>
            </item>
            <item>
                <title>Foam parties may cause eye irritation</title>

                <description>CDC reports the dangers of these popular events</description>

                    <pubDate>August 26, 2013</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/foam-parties-may-cause-eye-irritation</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/foam-parties-may-cause-eye-irritation</guid>
            </item>
            <item>
                <title>Counsel patients about cosmetic products and procedures</title>

                <description>Stay up to date on the options your patients might be considering.</description>

                    <pubDate>May 9, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/counsel-patients-about-cosmetic-products-and-procedures</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/counsel-patients-about-cosmetic-products-and-procedures</guid>
            </item>
            <item>
                <title>Like riding a bike: Parents can steer infants to sustain attention</title>

                <description>Doctors of optometry should encourage parents to see eye-to-eye during playtime with infants.</description>

                    <pubDate>May 17, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/parents-can-steer-infants-to-sustain-attention</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/parents-can-steer-infants-to-sustain-attention</guid>
            </item>
            <item>
                <title>First skin-to-eye stem cell transplant shows promise, researchers say</title>

                <description>More than a year after the transplant, patient’s vision slightly improved.</description>

                    <pubDate>May 23, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/first-skin-to-eye-stem-cell-transplant-shows-promise-researchers-say</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/first-skin-to-eye-stem-cell-transplant-shows-promise-researchers-say</guid>
            </item>
            <item>
                <title>Novel, high-powered prisms to expand vision fields of patients with hemianopia</title>

                <description>Frustration and creativity lead to design of peripheral prism glasses.</description>

                    <pubDate>June 2, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/novel-high-powered-prisms-to-expand-vision-fields-of-patients-with-hemianopia</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/novel-high-powered-prisms-to-expand-vision-fields-of-patients-with-hemianopia</guid>
            </item>
            <item>
                <title>How to best treat pregnant and breastfeeding patients</title>

                <description>Know your options for treating ocular disease during pregnancy.</description>

                    <pubDate>June 7, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/how-to-best-treat-pregnant-and-breastfeeding-patients</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/how-to-best-treat-pregnant-and-breastfeeding-patients</guid>
            </item>
            <item>
                <title>No symptoms, no need for regular eye exam? Think again</title>

                <description>Study reinforces the importance of routine, comprehensive eye exams.</description>

                    <pubDate>June 10, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/no-symptoms-no-need-for-regular-eye-exam-think-again</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/no-symptoms-no-need-for-regular-eye-exam-think-again</guid>
            </item>
            <item>
                <title>Treating the ‘zebra’ patient</title>

                <description>How a doctor handles and refers patients with mysterious symptoms is critical.</description>

                    <pubDate>July 14, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/treating-the-zebra-patient</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/treating-the-zebra-patient</guid>
            </item>
            <item>
                <title>Look for signs of depression, anxiety in patients with diabetes and diabetes-related eye disease</title>

                <description>Research finds link between diabetes-related eye complications and symptoms of anxiety and depression.</description>

                    <pubDate>July 18, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/look-for-signs-of-depression-anxiety-in-patients-with-diabetes-and-diabetes-related-eye-disease</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/look-for-signs-of-depression-anxiety-in-patients-with-diabetes-and-diabetes-related-eye-disease</guid>
            </item>
            <item>
                <title>Broccoli can deliver therapeutic benefits, study says</title>

                <description>Compound found in broccoli may be used to develop a possible treatment for age-related macular degeneration.</description>

                    <pubDate>July 21, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/broccoli-can-deliver-therapeutic-benefits-study-says</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/broccoli-can-deliver-therapeutic-benefits-study-says</guid>
            </item>
            <item>
                <title>FDA approves intraocular lens with extended depth of focus for cataract patients</title>

                <description>About 2 % of Americans will develop cataracts by their 65th birthdays, according to the National Eye Institute.</description>

                    <pubDate>July 25, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/fda-approves-intraocular-lens</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/fda-approves-intraocular-lens</guid>
            </item>
            <item>
                <title>Through the eyes of the beholders: Patients share their perspectives</title>

                <description>Optometry’s Meeting&#174; attendees were introduced to three patients who overcame the odds using vision therapy, brain plasticity and echolocation. Read their stories.</description>

                    <pubDate>July 29, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/patients-share-their-perspectives-understanding-doctor-of-optometry-talks</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/patients-share-their-perspectives-understanding-doctor-of-optometry-talks</guid>
            </item>
            <item>
                <title>Doctors of optometry carry the torch for athletes</title>

                <description>Meet the AOA members helping elite athletes fulfill their true potential—and achieve their Olympic dreams.Program helps doctors meet new patients and get involved in their communities.</description>

                    <pubDate>August 4, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/doctors-of-optometry-carry-the-torch-for-athletes</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/doctors-of-optometry-carry-the-torch-for-athletes</guid>
            </item>
            <item>
                <title>UPDATE: Look for signs of depression, anxiety in patients with declining visual outcomes</title>

                <description>Visual impairment can negatively affect patients’ perceived—and actual—quality of life.</description>

                    <pubDate>August 5, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/depression-anxiety-in-patients-with-declining-visual-outcomes</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/depression-anxiety-in-patients-with-declining-visual-outcomes</guid>
            </item>
            <item>
                <title>Doctors of optometry help Olympic shooters hit the target</title>

                <description>Competitive shooting events and eye gear put focus on sports-vision enhancement</description>

                    <pubDate>August 17, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/doctors-of-optometry-help-olympic-shooters-hit-the-target</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/doctors-of-optometry-help-olympic-shooters-hit-the-target</guid>
            </item>
            <item>
                <title>Hygiene key to warding off painful contact lens mishaps</title>

                <description>CDC report illustrates toll of lax hygiene, reinforces Contact Lens Health Week.</description>

                    <pubDate>August 18, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/hygiene-key-to-warding-off-painful-contact-lens-mishaps</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/hygiene-key-to-warding-off-painful-contact-lens-mishaps</guid>
            </item>
            <item>
                <title>Parents can prevent ocular injuries from household chemicals to young children</title>

                <description>Study says infants between ages 1 and 2 were more likely to be burned. </description>

                    <pubDate>August 23, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/parents-can-prevent-ocular-injuries-from-household-chemicals-to-young-children</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/parents-can-prevent-ocular-injuries-from-household-chemicals-to-young-children</guid>
            </item>
            <item>
                <title>Study: Low vision services can improve quality of life</title>

                <description>Participants with severe vision impairment had three times the risk of being unable to work and twice the risk for being unemployed. </description>

                    <pubDate>September 13, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/low-vision-study-quality-of-life</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/low-vision-study-quality-of-life</guid>
            </item>
            <item>
                <title>Blink, and you&#39;ll miss it: New eye movement discovered</title>

                <description>Key to rewetting ocular surface, blinking holds other vision benefits.</description>

                    <pubDate>September 21, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/blink-and-youll-miss-it</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/blink-and-youll-miss-it</guid>
            </item>
            <item>
                <title>Occupational therapy eases depression in patients with age-related macular degeneration</title>

                <description>Study shows that when patients improved in their functional ability, their level of depression decreased.</description>

                    <pubDate>July 3, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/occupational-therapy-eases-depression-in-patients-with-age-related-macular-degeneration</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/occupational-therapy-eases-depression-in-patients-with-age-related-macular-degeneration</guid>
            </item>
            <item>
                <title>Vegan, Paleo, gluten-free … oh, my!</title>

                <description>Let patients know that dietary changes can positively and negatively affect eye health.</description>

                    <pubDate>July 11, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/diets-and-eye-health</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/diets-and-eye-health</guid>
            </item>
            <item>
                <title>Blue light nemesis: Green veggies’ carotenoids</title>

                <description>Study suggests lutein, zeaxanthin protective against high-energy wavelengths.</description>

                    <pubDate>July 13, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/blue-light-nemesis-green-veggies-carotenoids</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/blue-light-nemesis-green-veggies-carotenoids</guid>
            </item>
            <item>
                <title>Contact lenses worthwhile option for preteens, children</title>

                <description>Study: Soft contacts safe for kids, risks no higher than in adults.</description>

                    <pubDate>July 19, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/children-and-contact-lenses</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/children-and-contact-lenses</guid>
            </item>
            <item>
                <title>5 tools to help doctors provide the best care for children</title>

                <description>Remind parents that annual, in-person, comprehensive eye exams should be part of the back-to-school checklist for students.</description>

                    <pubDate>July 28, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/kids-vision</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/kids-vision</guid>
            </item>
            <item>
                <title>Study uncovers potential tool, based on rapid eye movements, for detecting autism earlier</title>

                <description>Researchers have long fixed their attention on eye-tracking in detecting autism spectrum disorders, but now they may have discovered a new tool that could lead to earlier diagnosis and intervention.</description>

                    <pubDate>August 14, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/autismeyes</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/autismeyes</guid>
            </item>
            <item>
                <title>Presence of mucin balls more of a menace than thought</title>

                <description>Silicone hydrogel lenses appear to produce more mucin balls.</description>

                    <pubDate>August 21, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/mucin-balls-more-of-a-menace-than-thought</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/mucin-balls-more-of-a-menace-than-thought</guid>
            </item>
            <item>
                <title>Study underscores optometry’s role in improving aging patients’ quality of life</title>

                <description>Research associates vision impairment with cognitive dysfunction.</description>

                    <pubDate>August 30, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/study-underscores-optometrys-role-in-improving-aging-patients-quality-of-life</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/study-underscores-optometrys-role-in-improving-aging-patients-quality-of-life</guid>
            </item>
            <item>
                <title>Burning wildlands, burning eyes</title>

                <description>Wildfire season exacerbates patients’ dry eyes, contact lens discomfort.</description>

                    <pubDate>September 15, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/wildfires-and-ocular-health</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/wildfires-and-ocular-health</guid>
            </item>
            <item>
                <title>When driving becomes dangerous</title>

                <description>It’s important for doctors of optometry to explain why patients don’t meet the criteria to drive and emphasize the danger their driving poses to themselves and others.</description>

                    <pubDate>September 26, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/when-driving-becomes-dangerous</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/when-driving-becomes-dangerous</guid>
            </item>
            <item>
                <title>Blinded by video games? Try something more serious</title>

                <description>Regular, comprehensive eye exams important for overall health.</description>

                    <pubDate>October 18, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/blinded-by-video-games</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/blinded-by-video-games</guid>
            </item>
            <item>
                <title>Blue light, devices might crimp teens’ zzzs</title>

                <description>AOA offers resources for discussing blue light’s effects.</description>

                    <pubDate>October 24, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/blue-light-and-kids-sleep</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/blue-light-and-kids-sleep</guid>
            </item>
            <item>
                <title>Average child spends 48 minutes daily with mobile device, study says</title>

                <description>Study reveals growing shift by children 0-8 years from watching television to viewing mobile devices.</description>

                    <pubDate>October 27, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/kids-and-devices</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/kids-and-devices</guid>
            </item>
            <item>
                <title>Diabetes: Understanding the patient perspective</title>

                <description>Understanding the patient perspective directly influences care strategy and the need for continuity of care.</description>

                    <pubDate>November 14, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/diabetes-patients-perspective</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/diabetes-patients-perspective</guid>
            </item>
            <item>
                <title>Butt in: Ask patients about nicotine use</title>

                <description>Study links vaping in teens to increased use of nicotine—a major risk factor for age-related macular degeneration.</description>

                    <pubDate>December 7, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/vapor-study</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/vapor-study</guid>
            </item>
            <item>
                <title>Not your cup of tea?</title>

                <description>Study associates benefits of drinking hot, caffeinated tea daily to reducing the risk for glaucoma</description>

                    <pubDate>December 20, 2017</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/tea-study</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/tea-study</guid>
            </item>
            <item>
                <title>On National Sunglasses Day, educate patients about proper eyewear</title>

                <description>Patients are not always aware of the risks from exposure to the sun.</description>

                    <pubDate>June 27, 2016</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/national-sunglasses-day</link>                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/national-sunglasses-day</guid>
            </item>
            <item>
                <title>How to examine patients with special needs</title>

                <description>Get helpful tips for examining children with developmental or intellectual disabilities.</description>

                    <pubDate>January 5, 2018</pubDate>

<link>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/how-to-examine-patients-with-special-needs</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/ChildEyeExam.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/clinical-eye-care/health-and-wellness/how-to-examine-patients-with-special-needs</guid>
            </item>
            <item>
                <title>How to code YAG capsulotomies</title>

                <description>Learn the six key aspects of proper coding and documentation to support these laser procedures.</description>

                    <pubDate>January 18, 2026</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/how-to-code-yag-capsulotomies</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/YAG%20Laser%20%289%20Benefits%29.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/how-to-code-yag-capsulotomies</guid>
            </item>
            <item>
                <title>5 best practices for offering prompt-pay discounts </title>

                <description>What every provider should know about offering reduced rates. </description>

                    <pubDate>November 10, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/5-best-practices-for-offering-prompt-pay-discounts</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Credit_Card_Swipe_Hero.png" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/5-best-practices-for-offering-prompt-pay-discounts</guid>
            </item>
            <item>
                <title>New Demodex blepharitis codes available for optometrists </title>

                <description>AOA advocacy leads to more specific ICD-10 diagnostic codes starting October 1, improving disease tracking and patient care. </description>

                    <pubDate>September 15, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/new-demodex-blepharitis-codes-available-for-optometrists</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Oct1_Pin_Calendar_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/new-demodex-blepharitis-codes-available-for-optometrists</guid>
            </item>
            <item>
                <title>Ask the Coding Experts </title>

                <description>You ask, the experts answer. The AOA Coding and Reimbursement Committee supports the AOA&#39;s strategic direction to develop and value procedural (CPT), diagnostic (ICD-10) and supply codes (HCPCS). Members can submit questions regarding medical records and coding to askthecodingexpert@aoa.org. Here are the latest questions.  </description>

                    <pubDate>August 25, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/ask-the-coding-experts-x27611</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/WIF_8-28_coding_1600x800.png" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/ask-the-coding-experts-x27611</guid>
            </item>
            <item>
                <title>The key to deflecting downcoding? Diagnosis code reporting </title>

                <description>The critical step to substantiating higher-level E/M codes. </description>

                    <pubDate>August 7, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/the-key-to-deflecting-downcoding-diagnosis-code-reporting</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Black_Keys_One_Gold_Key_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/the-key-to-deflecting-downcoding-diagnosis-code-reporting</guid>
            </item>
            <item>
                <title>2025 code changes: What doctors of optometry need to know </title>

                <description>Learn about key changes that will take effect Jan. 1, 2025. </description>

                    <pubDate>November 13, 2024</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/2025-code-changes-what-doctors-of-optometry-need-to-know</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/2025_Road_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/2025_Road_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/2025-code-changes-what-doctors-of-optometry-need-to-know</guid>
            </item>
            <item>
                <title>Introducing the new CMS G2211 code </title>

                <description>In certain cases, this new code can be used for Medicare claims. Here’s how it works. </description>

                    <pubDate>November 4, 2024</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/introducing-the-new-cms-g2211-code</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Ask%20the%20Experts%20Graphic_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Ask%20the%20Experts%20Graphic-Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/introducing-the-new-cms-g2211-code</guid>
            </item>
            <item>
                <title>Coordination of benefits: 3 takeaways for optometric billing practices </title>

                <description>Coordination of benefits in eye care is critical to ensure patients maximize the benefits they are owed and can reduce the need for multiple appointments when both medical and vision are billed together. Keep reading for tips from the AOA Third Party Center. </description>

                    <pubDate>September 25, 2024</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/coordination-of-benefits-3-takeaways-for-optometric-billing-practices</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Male%20Doc%20w%20Patient_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Male%20Doc%20w%20Patient.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/coordination-of-benefits-3-takeaways-for-optometric-billing-practices</guid>
            </item>
            <item>
                <title>Clearing up modifier confusion </title>

                <description>Comparing modifiers -24, -25, -59 and -79. </description>

                    <pubDate>August 26, 2024</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/clearing-up-modifier-confusion</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Office_Staff_atComputer_ThinkingCoding2_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Office_Staff_atComputer_ThinkingCoding2_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/clearing-up-modifier-confusion</guid>
            </item>
            <item>
                <title>Payer downcoding: What is it and what should you do about it?</title>

                <description>Physicians can take certain steps to avoid payer downcoding. Learn more about standard code sets, how to respond and more.</description>

                    <pubDate>June 5, 2024</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/payor-downcoding-what-is-it-and-what-should-you-do-about-it</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Payer_Downcoding_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Payer_Downcoding_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/payor-downcoding-what-is-it-and-what-should-you-do-about-it</guid>
            </item>
            <item>
                <title>New noteworthy optometry codes</title>

                <description>Changes in coding and reimbursements worth knowing. Meanwhile, with the clock winding down on 2023, the AOA continues to press for Congress to act on reforms that would give doctors of optometry an annual, permanent inflationary Medicare payment tied to the Medicare Economic Index.</description>

                    <pubDate>November 30, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/new-noteworthy-optometry-codes</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Coding%20Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Coding%20Header.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/new-noteworthy-optometry-codes</guid>
            </item>
            <item>
                <title>Modifier -25: How to use it appropriately and avoid costly penalties </title>

                <description>The federal government and private payers are heavily scrutinizing the use of modifier -25. When used appropriately, it can help to ensure that patients receive appropriate treatment and that doctors of optometry are reimbursed appropriately for their service. If you believe a claim that includes modifier -25 was inappropriately denied, follow appropriate criteria when appealing. </description>

                    <pubDate>October 26, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/modifier-25-how-to-use-it-appropriately-and-avoid-costly-penalties</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Coding%20Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Coding%20Header.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/modifier-25-how-to-use-it-appropriately-and-avoid-costly-penalties</guid>
            </item>
            <item>
                <title>3 coding questions cracked </title>

                <description>Does Medicare allow you to bill fundus photos and an optical coherence tomography on the same day for two different diagnoses? The answer to this question, and more, from the AOA’s experts.</description>

                    <pubDate>September 21, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/3-coding-questions-cracked</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Ask_The_Experts_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/AsktheExperts.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/3-coding-questions-cracked</guid>
            </item>
            <item>
                <title>CPT codes deleted in 2023—do you know what codes may be billed to replace them?</title>

                <description>The answer to this question, and more, from the AOA’s coding experts.</description>

                    <pubDate>July 20, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/cpt-codes-deleted-in-2023-do-you-know-what-codes-may-be-billed-to-replace-them</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Ask_The_Experts_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/AsktheExperts.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/cpt-codes-deleted-in-2023-do-you-know-what-codes-may-be-billed-to-replace-them</guid>
            </item>
            <item>
                <title>Why proper documentation is vital</title>

                <description>And how to ensure a patient’s medical record is properly documented.</description>

                    <pubDate>June 27, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/why-proper-documentation-is-vital</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Doc%20at%20Computer_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Doc%20at%20Computer.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/why-proper-documentation-is-vital</guid>
            </item>
            <item>
                <title>Common coding questions answered</title>

                <description>Got a coding question? AOA’s Coding Experts are here to help.</description>

                    <pubDate>August 25, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/common-coding-questions-answered</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/common-coding-questions-answered</guid>
            </item>
            <item>
                <title>How and when to code for social determinants of health</title>

                <description>There can be barriers to the use of Z codes.</description>

                    <pubDate>May 17, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/how-and-when-to-code-for-social-determinants-of-health</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Eye_Doc_Diverse_Patient_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Eye_Doc_Diverse_Patient.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/how-and-when-to-code-for-social-determinants-of-health</guid>
            </item>
            <item>
                <title>Most asked coding questions: dilation</title>

                <description>The AOA’s experts provide answers to the questions your colleagues are asking.</description>

                    <pubDate>March 22, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/most-asked-coding-questions-dilation</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Eyedrops_Senior-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Eyedrops_Senior.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/most-asked-coding-questions-dilation</guid>
            </item>
            <item>
                <title>COVID-19 PHE ends today: What you need to know</title>

                <description>The public health emergency officially expires on May 11 with immediate consequences on PREP Act vaccination authority and federal student loans, while telehealth allowances receive several months’ reprieve. </description>

                    <pubDate>May 11, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/what-does-covid-19-phe-ending-mean-for-telemedicine</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Telehealth_Post_COVID-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Telehealth.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/what-does-covid-19-phe-ending-mean-for-telemedicine</guid>
            </item>
            <item>
                <title>2 points to keep in mind when patients decline dilation </title>

                <description>While dilation is not required when coding for a comprehensive eye exam following CPT guidance, it is the standard of care.</description>

                    <pubDate>February 14, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/2-points-to-keep-in-mind-when-patients-decline-dilation</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/DilationDrops-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/DilationDrops.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/2-points-to-keep-in-mind-when-patients-decline-dilation</guid>
            </item>
            <item>
                <title>Be prepared</title>

                <description>Steps to consider now, in preparation for when social determinants of health are fully integrated into EHRs—so that data can be analyzed in a meaningful way and social service agencies can be partners in finding solutions for those who need them. </description>

                    <pubDate>January 19, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/social-determinants-of-health</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Coding_2023-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Coding_2023.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/social-determinants-of-health</guid>
            </item>
            <item>
                <title>Can a doctor of optometry bill Medicare for a comprehensive eye exam and a procedure on the same day?</title>

                <description>The AOA’s coding experts provide answers to this question and more.</description>

                    <pubDate>January 10, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/can-a-doctor-of-optometry-bill-medicare-for-a-comprehensive-eye-exam-and-a-procedure-on-the-same-day</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Ask_The_Experts_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/AsktheExperts.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/can-a-doctor-of-optometry-bill-medicare-for-a-comprehensive-eye-exam-and-a-procedure-on-the-same-day</guid>
            </item>
            <item>
                <title>The future of audio-only reimbursement: What you need to know</title>

                <description>While audio-only codes have been reimbursed under Medicare for the past few years, changes may be coming.</description>

                    <pubDate>November 30, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/the-future-of-audio-only-reimbursement</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Audio_only-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Audio_only.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/the-future-of-audio-only-reimbursement</guid>
            </item>
            <item>
                <title>Ask the experts: Coding conundrums solved</title>

                <description>What your colleagues are asking about coding might help you.</description>

                    <pubDate>November 29, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/coding-conundrums-solved</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Ask-the-coding-experts.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Coding-2022.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/coding-conundrums-solved</guid>
            </item>
            <item>
                <title>7 takeaways from the 2023 Medicare Physician Fee Schedule Final Rule</title>

                <description>The CMS finalized several policy recommendations put forth by the AOA, yet the 2023 physician fee schedule conversion factor still spells payment cuts without immediate Congressional action.</description>

                    <pubDate>November 10, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/7-takeaways-from-the-2023-medicare-physician-fee-schedule-final-rule</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/7Takeaways-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/7Takeaways.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/7-takeaways-from-the-2023-medicare-physician-fee-schedule-final-rule</guid>
            </item>
            <item>
                <title>Virtual ‘check-in’ codes</title>

                <description>These “check-ins” are not subject to many of the restrictions that are applied to telehealth codes.</description>

                    <pubDate>October 18, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/virtual-check-in-codes</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Virtual_Appointment-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Virtual_Appointment.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/virtual-check-in-codes</guid>
            </item>
            <item>
                <title>What your colleagues are asking about coding</title>

                <description>For all your billing and coding head-scratchers, the AOA’s experts are available to help.</description>

                    <pubDate>August 1, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/what-your-colleagues-are-asking-about-coding</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Questions-Answers-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Questions-Answers.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/what-your-colleagues-are-asking-about-coding</guid>
            </item>
            <item>
                <title>CMS releases 2023 Medicare PFS proposed rule, seeks comments</title>

                <description>The proposed PFS has implications on several ophthalmic procedures’ RUC values, MIPS and telehealth services, and decreases the conversion factor and reimbursement without Congressional action.</description>

                    <pubDate>July 13, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/cms-releases-2023-medicare-pfs-proposed-rule</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Feedback_Medicare-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Feedback_Medicare.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/cms-releases-2023-medicare-pfs-proposed-rule</guid>
            </item>
            <item>
                <title>Merit-based Incentive Payment System: What doctors should know</title>

                <description>The latest updates on Merit-based Incentive Payment System participation and AOA MORE.</description>

                    <pubDate>July 5, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/merit-based-incentive-payment-system-what-doctors-should-know</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Doctor-Patient_conversation-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Doctor-Patient_conversation.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/merit-based-incentive-payment-system-what-doctors-should-know</guid>
            </item>
            <item>
                <title>Ask the coding experts</title>

                <description>Review some of the latest questions received by the AOA’s Coding Experts and see their answers.</description>

                    <pubDate>May 18, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/ask-the-coding-experts</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/BillingandCoding-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/BillingandCoding.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/ask-the-coding-experts</guid>
            </item>
            <item>
                <title>Update: Merit-based Incentive Payment System quality measures</title>

                <description>The Centers for Medicare &amp; Medicaid Services made changes to certain quality measures for 2022—find out if they impact you.</description>

                    <pubDate>April 20, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/merit-based-incentive-payment-system-quality-measures</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Doctor-patient-AMD-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Doctor-patient-AMD.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/merit-based-incentive-payment-system-quality-measures</guid>
            </item>
            <item>
                <title>Coding for presbyopia eye drops</title>

                <description>What are the proper coding options when doctors of optometry prescribe eye drops as an adjunctive treatment option for presbyopia? The AOA’s coding experts review several alternatives for billing eye examinations.</description>

                    <pubDate>March 24, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/coding-for-presbyopia-eye-drops</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Eyedrops_Senior-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Eyedrops_Senior.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/coding-for-presbyopia-eye-drops</guid>
            </item>
            <item>
                <title>Coding and contact lens safety</title>

                <description>It is essential to appropriately code incidents related to contact lens problems.</description>

                    <pubDate>March 8, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/coding-and-contact-lens-safety</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Contact_Lenses_Coding-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Contact_Lenses_Coding.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/coding-and-contact-lens-safety</guid>
            </item>
            <item>
                <title>CMS’ 2022 Medicare PFS decreases conversion factor, sets new policy goals</title>

                <description>The final rule includes a list of updated payment policies, quality measures adjustments and telehealth changes for the 2022 calendar year. How AOA’s input shaped rulemaking and what it means for doctors.</description>

                    <pubDate>November 10, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/cms-2022-medicare-pfs-decreases-conversion-factor-sets-new-policy-goals</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Medicare_Cuts_Act_Now-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Medicare_Cuts_Act_Now.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/cms-2022-medicare-pfs-decreases-conversion-factor-sets-new-policy-goals</guid>
            </item>
            <item>
                <title>CMS releases information on Part B claims-based quality measure scoring for 2021</title>

                <description>MIPS participants: A CMS system processing error caused rejections of certain quality data codes.</description>

                    <pubDate>October 27, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/cms-releases-information-on-part-b-claims-based-quality-measure-scoring-for-2021</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Medical_Reporting_Codes-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Medical_Reporting_Codes.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/cms-releases-information-on-part-b-claims-based-quality-measure-scoring-for-2021</guid>
            </item>
            <item>
                <title>New ICD-10 codes take effect Oct. 1: What they say about social determinants of health</title>

                <description>In addition to the new codes for social determinants of patients&#39; health, a new, billable diagnosis code was created to report encounters for immunizations.</description>

                    <pubDate>September 30, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/updated-icd-10-codes-take-effect-october-1</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/October_1_ICD_Codes-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/October_1_ICD_Codes.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/updated-icd-10-codes-take-effect-october-1</guid>
            </item>
            <item>
                <title>If it sounds too good to be true, it probably is</title>

                <description>In assessing new products, consider first what is best for your patients and practice—but also consider reimbursement related to new equipment.</description>

                    <pubDate>August 17, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/if-it-sounds-too-good-to-be-true</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Thumbs_up_down-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Thumbs_up_down.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/if-it-sounds-too-good-to-be-true</guid>
            </item>
            <item>
                <title>New E/M codes: Is time on your side?</title>

                <description>While how time is considered has changed, it is critical to remember that usage of the prolonged service modifier also has changed.</description>

                    <pubDate>June 3, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/new-em-codes</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Doctor_Time_Patient-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Doctor_Time_Patient.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/new-em-codes</guid>
            </item>
            <item>
                <title>Coding ethically: What to do when a coding decision is made incorrectly</title>

                <description>The AOA Ethics and Values Committee releases topical and timely case study on coding abuse and what to do about it once suspected.</description>

                    <pubDate>April 29, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/what-to-do-when-a-coding-decision-is-made-incorrectly</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Ethics_Coding-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Ethics_Coding.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/what-to-do-when-a-coding-decision-is-made-incorrectly</guid>
            </item>
            <item>
                <title>4 coding changes now in effect</title>

                <description>Given the importance of E/M services in patient care, it’s critical that all doctors of optometry are aware of these changes.</description>

                    <pubDate>February 18, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/4-coding-changes-now-in-effect</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/2021-coding-changes-180.jpeg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/2021-coding-changes.jpeg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/4-coding-changes-now-in-effect</guid>
            </item>
            <item>
                <title>Jan. 1 coding changes—are you ready?</title>

                <description>Evaluation and management (E/M) services are incredibly important in patient care, and it’s critical that optometry practices are aware of changes ahead. Meanwhile, the AOA and other leading physician organizations are pushing legislation that would halt Medicare payment cuts resulting from the changes.</description>

                    <pubDate>December 3, 2020</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/changes-in-2021-to-coding-and-documentation-for-evaluation-and-management-services</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Coding-2021-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Coding-2021.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/changes-in-2021-to-coding-and-documentation-for-evaluation-and-management-services</guid>
            </item>
            <item>
                <title>Are your coding habits up to snuff? AOA HPI provides benchmark data</title>

                <description>Time to review your practice’s billing and coding: Access national benchmark data for optometry practices and join an upcoming webinar to learn more about E/M code changes in 2021.</description>

                    <pubDate>October 15, 2020</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/aoa-hpi-provides-coding-benchmark-data</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Coding_Staff_Doctor-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Coding_Staff_Doctor.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/aoa-hpi-provides-coding-benchmark-data</guid>
            </item>
            <item>
                <title>Appropriate use of modifier 25</title>

                <description>Some doctors of optometry are billing claims with modifiers 24 and 25 at a higher rate than other eye care providers.</description>

                    <pubDate>August 12, 2020</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/appropriate-use-of-modifier-25</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/EM-modifier.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/appropriate-use-of-modifier-25</guid>
            </item>
            <item>
                <title>Changes on the horizon for evaluation and management services</title>

                <description>There has been a lot of information disseminated by various individuals and organizations regarding upcoming changes to coding and reimbursement for E/M services. Given the importance of E/M services in patient care, it’s critical that all doctors of optometry are aware of these changes.</description>

                    <pubDate>December 25, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/changes-on-the-horizon-for-evaluation-and-management-services</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Changescoming.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/changes-on-the-horizon-for-evaluation-and-management-services</guid>
            </item>
            <item>
                <title>AOA Coding Experts gain AMA CPT appointments</title>

                <description>AOA representatives now sit on two prestigious AMA CPT coding committees, representing optometry. Access optometric billing and coding resources from AOA’s Coding Experts.</description>

                    <pubDate>December 16, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/aoa-coding-experts-gain-ama-cpt-appointments</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Seat-Table.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/aoa-coding-experts-gain-ama-cpt-appointments</guid>
            </item>
            <item>
                <title>What Medicare’s 2020 PFS changes mean for optometry</title>

                <description>Medicare finalized its 2020 PFS with changes to E/M codes, MIPS requirements and more. How AOA’s input shaped rulemaking and what it means for doctors.</description>

                    <pubDate>November 13, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/2020-pfs-changes-for-optometry</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/2019-2020.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/2020-pfs-changes-for-optometry</guid>
            </item>
            <item>
                <title>2020 updates to the ICD-10 code set</title>

                <description>Each year, the Centers for Disease Control and Prevention&#39;s ICD-10 Coordination Committee works with stakeholders to revise and update the code set. The new ICD-10 codes go into effect on Oct. 1.</description>

                    <pubDate>September 17, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/2020-updates-to-the-icd-10-code-set</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/ICD-10-Coding.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/2020-updates-to-the-icd-10-code-set</guid>
            </item>
            <item>
                <title>Medicare’s virtual check-in codes</title>

                <description>The AOA has long supported appropriate use of telehealth services that rely on an established doctor-patient relationship. CMS believes this new service can help increase efficiency.</description>

                    <pubDate>July 31, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/medicares-virtual-check-in-codes</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/MedicareCoding.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/medicares-virtual-check-in-codes</guid>
            </item>
            <item>
                <title>The importance of accurate coding and contact lens safety</title>

                <description>An overview of the diagnosis codes that can be used to accurately report when an eye injury is related to contact lens use.</description>

                    <pubDate>June 19, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/the-importance-of-accurate-coding-and-contact-lens-safety</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/ContactCodingAccuracy.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/the-importance-of-accurate-coding-and-contact-lens-safety</guid>
            </item>
            <item>
                <title>Coding for cognitive development test</title>

                <description>In 2019, 96111 was deleted, but there are two new codes for these services.</description>

                    <pubDate>April 10, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/coding-for-cognitive-development-test</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/FemaleDoctor-PatientConsult.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/coding-for-cognitive-development-test</guid>
            </item>
            <item>
                <title>CMS changes to documentation requirements for E/M services&#160; </title>

                <description>While there will be no changes to the codes reported or how E/M services are paid in 2019 and 2020, there are changes to what doctors need to document to support reporting of each E/M service.</description>

                    <pubDate>March 14, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/medicare-evaluation-and-management-documentation-and-billing</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/CMS-Medicaid-Medicare.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/medicare-evaluation-and-management-documentation-and-billing</guid>
            </item>
            <item>
                <title>Coding and audits</title>

                <description>Don’t let the fear of raising a red flag result in potentially inaccurate coding.</description>

                    <pubDate>February 6, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/coding-and-audits</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/CodingExperts19.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/coding-and-audits</guid>
            </item>
            <item>
                <title>Ask the experts: 5 coding queries cracked</title>

                <description>AOA&#39;s Coding Experts offer answers to frequently asked questions.</description>

                    <pubDate>January 7, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/5-coding-queries-cracked</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/AsktheExperts.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/5-coding-queries-cracked</guid>
            </item>
            <item>
                <title>Why appropriate diagnosis code reporting is important</title>

                <description>Proper coding is necessary for accurate reimbursement.</description>

                    <pubDate>December 27, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/appropriate-diagnosis-code-reporting</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/appropriate-diagnosis-code-reporting</guid>
            </item>
            <item>
                <title>Coding changes to know before Oct. 1</title>

                <description>For the complete list of changes, be sure to purchase the&#160;2019&#160;Codes for Optometry&#160;manual. However, it&#39;s important to note that you must refrain from using these codes until after Oct. 1, 2018. </description>

                    <pubDate>September 20, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/diagnostic-code-changes</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Diagnosticcodechanges.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/diagnostic-code-changes</guid>
            </item>
            <item>
                <title>4 coding conundrums clarified</title>

                <description>The AOA’s Coding Experts offer answers to frequently asked questions.</description>

                    <pubDate>September 12, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/4-coding-conundrums-clarified</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/4Codingconundrums.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/4-coding-conundrums-clarified</guid>
            </item>
            <item>
                <title>Where coding and coverage intersect: Tips to keep your practice up to date</title>

                <description>Be aware of coverage policies that may impact how you report services provided to your patients.</description>

                    <pubDate>August 7, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/where-coding-and-coverage-intersect</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Coding%26Coverage.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/where-coding-and-coverage-intersect</guid>
            </item>
            <item>
                <title>CMS finalizes E/M documentation and reimbursement changes</title>

                <description>The AOA is concerned that an implementation date for new changes in 2019 is too soon for the physician community to fully understand and implement these changes.</description>

                    <pubDate>November 28, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/changes-on-the-horizon-for-evaluation-and-management-documentation-and-reimbursement</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/2018-2019-Blocks.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/changes-on-the-horizon-for-evaluation-and-management-documentation-and-reimbursement</guid>
            </item>
            <item>
                <title>Global period data collection and possible future changes</title>

                <description>CMS may consider revaluing the 10-day global procedures in the near future.</description>

                    <pubDate>November 6, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/global-period-data-collection-and-possible-future-changes</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/global-period-data-collection-and-possible-future-changes</guid>
            </item>
            <item>
                <title>Be in the know: New ICD-10 codes effective Oct. 1</title>

                <description>Attend AOA’s ICD-10 coding webinar, Oct. 5</description>

                    <pubDate>September 27, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/new-icd-10-codes-effective</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/new-icd-10-codes-effective</guid>
            </item>
            <item>
                <title>Make coding problems disappear</title>

                <description>AOA’s experts have answers to common coding questions.</description>

                    <pubDate>September 12, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/july-aug17_coding-qandas</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/july-aug17_coding-qandas</guid>
            </item>
            <item>
                <title>The ICD-10 code development process</title>

                <description>Following the first two years of ICD-10 code usage in the U.S., omissions and needed changes have been identified in the code set.</description>

                    <pubDate>June 19, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/the-icd-10-code-development-process</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/the-icd-10-code-development-process</guid>
            </item>
            <item>
                <title>Billing for post-cataract glasses: What you need to know</title>

                <description>Medicare will pay for one pair of post-cataract surgery glasses per lifetime per eye after cataract surgery.</description>

                    <pubDate>March 28, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/coding-experts-billing-for-post-cataract-glasses</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Coding.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/coding-experts-billing-for-post-cataract-glasses</guid>
            </item>
            <item>
                <title>The importance of accurate coding for public health</title>

                <description>It’s critical that agencies such as the CDC have accurate data regarding contact lens complications.</description>

                    <pubDate>May 30, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/accurate-coding-for-public-health</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/accurate-coding-for-public-health</guid>
            </item>
            <item>
                <title>How high copays impact your practice</title>

                <description>Physicians sometimes struggle with how to collect the appropriate payment amount from the patient.</description>

                    <pubDate>August 24, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/july-aug-2017-coding-experts</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/july-aug-2017-coding-experts</guid>
            </item>
            <item>
                <title>AOA member surveys impact Medicare valuations for services</title>

                <description>The input AOA receives regarding the work and time spent performing various services directly impacts the recommendation AOA makes regarding a code’s potential value.</description>

                    <pubDate>October 11, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/september-coding-experts</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/september-coding-experts</guid>
            </item>
            <item>
                <title>CMS data collection on postoperative visits</title>

                <description>Only doctors in certain states with practices of a certain size will be required to report on the number of visits provided during the postoperative global period.</description>

                    <pubDate>March 28, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/cms-data-collection-on-postoperative-visits</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/cms-data-collection-on-postoperative-visits</guid>
            </item>
            <item>
                <title>3 solutions to common coding problems</title>

                <description>Get answers from AOA’s experts.</description>

                    <pubDate>February 9, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/3-solutions-to-common-coding-problems</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/3-solutions-to-common-coding-problems</guid>
            </item>
            <item>
                <title>3 coding changes doctors need to know</title>

                <description>New year, new code changes.</description>

                    <pubDate>January 27, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/3-coding-changes-doctors-need-to-know</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/3-coding-changes-doctors-need-to-know</guid>
            </item>
            <item>
                <title>Coding cases cracked</title>

                <description>AOA’s Coding Experts address common qualms.</description>

                    <pubDate>December 22, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/coding-cases-cracked</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/coding-cases-cracked</guid>
            </item>
            <item>
                <title>New diabetes-related diagnosis codes you need to know</title>

                <description>AOA’s Coding Experts get you up to speed with important changes.</description>

                    <pubDate>December 8, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/new-diabetes-related-diagnosis-codes</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/new-diabetes-related-diagnosis-codes</guid>
            </item>
            <item>
                <title>Get answers to your coding questions</title>

                <description>Got a coding question? AOA’s Coding Experts are here to help.</description>

                    <pubDate>November 14, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/get-answers-to-your-coding-questions</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/get-answers-to-your-coding-questions</guid>
            </item>
            <item>
                <title>New ICD-10 codes doctors of optometry need to know</title>

                <description>Familiarize yourself with these important changes.</description>

                    <pubDate>October 26, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/new-icd10-codes-doctors-need-to-know</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/new-icd10-codes-doctors-need-to-know</guid>
            </item>
            <item>
                <title>Be aware of changes for 2017 and beyond</title>

                <description>Some of the most significant code changes are related to changes in ICD-10 codes.</description>

                    <pubDate>September 27, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/be-aware-of-changes-for-2017-and-beyond</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/be-aware-of-changes-for-2017-and-beyond</guid>
            </item>
            <item>
                <title>Common coding Qs answered</title>

                <description>These are the coding questions your colleagues are asking—and the answers from the AOA’s experts could help you.</description>

                    <pubDate>May 25, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/common-coding-qs-answered</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Doc_Talking_to_Patient_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Doc_Talking_to_Patient.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/common-coding-qs-answered</guid>
            </item>
            <item>
                <title>Coverage indications, limitations and medical necessity</title>

                <description>Often doctors are denied for special ophthalmologic or other diagnostic tests with an explanation of “experimental or not medically necessary,” and they don’t understand why.</description>

                    <pubDate>January 14, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/coverage-indications-limitations-and-medical-necessity</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/coverage-indications-limitations-and-medical-necessity</guid>
            </item>
            <item>
                <title>4 tips for competing with online retailers</title>

                <description>Experts share tips to take down the competition.</description>

                    <pubDate>July 8, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/4-tips-for-competing-with-online-retailers</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/4-tips-for-competing-with-online-retailers</guid>
            </item>
            <item>
                <title>Coding questions cracked</title>

                <description>AOA’s experts solve your coding dilemmas.</description>

                    <pubDate>July 7, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/coding-questions-cracked</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/coding-questions-cracked</guid>
            </item>
            <item>
                <title>Access online coding resource for AOA members</title>

                <description>AOA Coding Today helps doctors of optometry keep up with code changes.</description>

                    <pubDate>June 28, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/access-online-coding-resource-for-aoa-members</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/access-online-coding-resource-for-aoa-members</guid>
            </item>
            <item>
                <title>What is the future of CPT&#174; coding?</title>

                <description>Changes are on the horizon, but CPT coding will remain a component of practice.</description>

                    <pubDate>May 26, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/what-is-the-future-of-cpt-coding</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/what-is-the-future-of-cpt-coding</guid>
            </item>
            <item>
                <title>CMS makes changes in how doctors revalidate Medicare enrollment information</title>

                <description>Failing to revalidate could put doctors’ Medicare payments at risk.</description>

                    <pubDate>April 20, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/cms-makes-changes-in-how-doctors-revalidate-medicare-enrollment-information</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/cms-makes-changes-in-how-doctors-revalidate-medicare-enrollment-information</guid>
            </item>
            <item>
                <title>5 coding changes and clarifications doctors need to know</title>

                <description>Stay up to date on recent changes.</description>

                    <pubDate>March 18, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/5-coding-changes-and-clarifications-doctors-need-to-know</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/5-coding-changes-and-clarifications-doctors-need-to-know</guid>
            </item>
            <item>
                <title>More ICD-10 coding Q&amp;As</title>

                <description>More answers to your ICD-10 coding questions.</description>

                    <pubDate>February 22, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/more-icd-10-coding-qandas-x25346</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/more-icd-10-coding-qandas-x25346</guid>
            </item>
            <item>
                <title>Doctors of optometry could see a rise in labor costs under new federal overtime rule</title>

                <description>The changes will impact only about 3% of workers who are subject to the Fair Labor Standards Act.</description>

                    <pubDate>May 30, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/doctors-of-optometry-could-see-a-rise-in-labor-costs-under-new-federal-overtime-rule</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/doctors-of-optometry-could-see-a-rise-in-labor-costs-under-new-federal-overtime-rule</guid>
            </item>
            <item>
                <title>4 tips for growing your practice</title>

                <description>Learn how you can increase practice profitability.</description>

                    <pubDate>May 19, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/4-tips-for-growing-your-practice</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/4-tips-for-growing-your-practice</guid>
            </item>
            <item>
                <title>HHS unveils proposed rule for new Quality Payment Program</title>

                <description>New CMS payment system combines aspects of meaningful use, PQRS and Value-Based Modifier programs. Changes could start as early as 2017.</description>

                    <pubDate>May 12, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/hhs-unveils-proposed-rule-for-new-quality-payment-program</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/hhs-unveils-proposed-rule-for-new-quality-payment-program</guid>
            </item>
            <item>
                <title>Ask the Coding Experts: Comparative billing reports raise questions on glaucoma patient treatment and coding</title>

                <description>Is it appropriate to report certain glaucoma services?</description>

                    <pubDate>February 4, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/ask-the-coding-experts-comparative-billing-reports-raise-questions-on-glaucoma-patient-treatment-and-coding</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/ask-the-coding-experts-comparative-billing-reports-raise-questions-on-glaucoma-patient-treatment-and-coding</guid>
            </item>
            <item>
                <title>Ask the Coding Experts: Modifier 24 and 25 usage</title>

                <description>Report reveals some doctors of optometry bill claims with modifiers 24 and 25 at a higher rate than other eye care providers.</description>

                    <pubDate>January 20, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/ask-the-coding-experts-modifier-24-and-25-usage</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/ask-the-coding-experts-modifier-24-and-25-usage</guid>
            </item>
            <item>
                <title>ICD-10 coding Q&amp;As</title>

                <description>Get answers to your ICD-10 coding questions.</description>

                    <pubDate>January 8, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/icd-10-coding-qandas-october</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/icd-10-coding-qandas-october</guid>
            </item>
            <item>
                <title>Ask the Coding Experts: Chronic care management services</title>

                <description>Be fully aware of all of the requirements related to CPT 99490 before billing.</description>

                    <pubDate>December 16, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/ask-the-coding-experts-chronic-care-management-services</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/ask-the-coding-experts-chronic-care-management-services</guid>
            </item>
            <item>
                <title>ICD-10 transition: So far, so good</title>

                <description>Read the AOA Coding Experts’ range of ICD-10 questions.</description>

                    <pubDate>November 3, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/icd-10-transition-so-far-so-good</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/icd-10-transition-so-far-so-good</guid>
            </item>
            <item>
                <title>CMS comparative billing reports: What you need to know</title>

                <description>Receive a CBR? Register for an upcoming CMS webinar.</description>

                    <pubDate>October 30, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/cms-comparative-billing-reports-what-you-need-to-know</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/cms-comparative-billing-reports-what-you-need-to-know</guid>
            </item>
            <item>
                <title>Ready resources for the ICD-10 rollout</title>

                <description>AOA is available to support members through transition</description>

                    <pubDate>April 1, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/ready-resources-for-the-icd-10-rollout</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/ready-resources-for-the-icd-10-rollout</guid>
            </item>
            <item>
                <title>Coding Q&amp;As</title>

                <description>AOA’s Coding Experts share more solutions to your coding conundrums.</description>

                    <pubDate>March 27, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/coding-qandas</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/coding-qandas</guid>
            </item>
            <item>
                <title>Online payment option makes cents</title>

                <description>Benefits of online bill pay</description>

                    <pubDate>February 24, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/online-payment-option-makes-cents</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/online-payment-option-makes-cents</guid>
            </item>
            <item>
                <title>Modifiers for distinct procedural services</title>

                <description>Four new modifiers identify subsets of the -59 modifier</description>

                    <pubDate>January 23, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/modifiers-for-distinct-procedural-services</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/modifiers-for-distinct-procedural-services</guid>
            </item>
            <item>
                <title>Get a refresher on your public Open Payments data</title>

                <description>New summary paper provides clarity and registration details </description>

                    <pubDate>January 15, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/get-a-refresher-on-your-public-open-payments-data</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/get-a-refresher-on-your-public-open-payments-data</guid>
            </item>
            <item>
                <title>Final countdown: Get answers to your ICD-10 coding questions</title>

                <description>AOA’s Coding Experts share solutions to your ICD-10 questions.</description>

                    <pubDate>September 30, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/final-countdown-get-answers-to-your-icd-10-coding-questions</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/final-countdown-get-answers-to-your-icd-10-coding-questions</guid>
            </item>
            <item>
                <title>AOA clarifies meaningful use rule on electronic order entry</title>

                <description>Certified paraoptometric staff fulfill crucial role.</description>

                    <pubDate>September 16, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/aoa-clarifies-meaningful-use-rule-on-electronic-order-entry</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/aoa-clarifies-meaningful-use-rule-on-electronic-order-entry</guid>
            </item>
            <item>
                <title>ICD-10 coding Q&amp;As</title>

                <description>AOA&#39;s Coding Experts share more solutions to your ICD-10 coding conundrums.</description>

                    <pubDate>August 28, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/more-icd-10-coding-qandas</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/more-icd-10-coding-qandas</guid>
            </item>
            <item>
                <title>Vision therapy coding</title>

                <description>There are a finite number of codes to use in the vision therapy portion of your practice.</description>

                    <pubDate>August 10, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/vision-therapy-coding</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/vision-therapy-coding</guid>
            </item>
            <item>
                <title>Medicare claims and requests for additional documentation</title>

                <description>You must respond to any requests for records.</description>

                    <pubDate>July 13, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/medicare-claims-and-requests-for-additional-documentation</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/medicare-claims-and-requests-for-additional-documentation</guid>
            </item>
            <item>
                <title>Coding Q&amp;As</title>

                <description>AOA&#39;s Coding Experts share more solutions to your coding conundrums.</description>

                    <pubDate>June 5, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/coding-qnas-may</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/coding-qnas-may</guid>
            </item>
            <item>
                <title>Referring, ordering and form 8550</title>

                <description>Physicians must be enrolled in the Medicare Program to order or refer items or services for Medicare beneficiaries.</description>

                    <pubDate>May 19, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/referring-ordering-and-form-8550</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/referring-ordering-and-form-8550</guid>
            </item>
            <item>
                <title>Reporting code 92250</title>

                <description>Is it appropriate to report scanning laser ophthalmoscopy technology when it’s used to produce fundus photographs?</description>

                    <pubDate>April 14, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/reporting-code-92250</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/reporting-code-92250</guid>
            </item>
            <item>
                <title>Congress approves one-year Medicare payment fix, extends ICD-10 deadline</title>

                <description>The AOA continues to push for a long-term solution</description>

                    <pubDate>April 1, 2014</pubDate>

<link>https://www.aoa.org//news/practice-management/billing-and-coding/one-year-medicare-payment-fix-extends-icd-10-deadline</link>                    <guid>https://www.aoa.org//news/practice-management/billing-and-coding/one-year-medicare-payment-fix-extends-icd-10-deadline</guid>
            </item>
            <item>
                <title>2026 MIPS criteria maintain current standards and offer new option for MVP reporting</title>

                <description>New MVP option could make Medicare reimbursement bonus more accessible.</description>

                    <pubDate>February 11, 2026</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/2026-mips-criteria-maintain-current-standards-and-offer-new-option-for-mvp-reporting</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2026/Resources_Person_Touching_Search_Hero.jpeg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/2026-mips-criteria-maintain-current-standards-and-offer-new-option-for-mvp-reporting</guid>
            </item>
            <item>
                <title>Offering affordable care—on my terms</title>

                <description>Thanks to an AOA-member benefit, one doctor can provide quality care for her patients at more affordable prices. Find out how you can, too.</description>

                    <pubDate>February 8, 2026</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/offering-affordable-care-on-my-terms</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2026/Mcferron_Headshot_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/offering-affordable-care-on-my-terms</guid>
            </item>
            <item>
                <title>New AOA resource on FDA regulatory and advertising requirements</title>

                <description>The members-only document provides clarity on compliance.</description>

                    <pubDate>February 2, 2026</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/new-aoa-resource-on-fda-regulatory-and-advertising-requirements</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2026/FDA_Person_At_Computer_Hero.jpeg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/new-aoa-resource-on-fda-regulatory-and-advertising-requirements</guid>
            </item>
            <item>
                <title>Strategic insights: Choosing the right retirement plan for your practice</title>

                <description>A well-designed retirement plan can help your practice compete for talent while planning confidently for the future. Discover the essential considerations and the complimentary resources available to AOA members through AOAExcel&#174;’s endorsed partner, Equitable Financial.</description>

                    <pubDate>February 1, 2026</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/strategic-insights-choosing-the-right-retirement-plan-for-your-practice</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2026/Choosing%20the%20right%20retirement-plan-1600x800.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/strategic-insights-choosing-the-right-retirement-plan-for-your-practice</guid>
            </item>
            <item>
                <title>Top questions when reviewing retirement plans</title>

                <description>Optometric practice owners must regularly review their retirement plans to ensure compliance, control costs and maximize benefits. Learn more about the key items that should be considered in a review and how AOA members can receive a complimentary plan review by a retirement program specialist.</description>

                    <pubDate>January 29, 2026</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/top-questions-when-reviewing-retirement-plans</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2026/top%20questions-retirement-plan-1600x800.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/top-questions-when-reviewing-retirement-plans</guid>
            </item>
            <item>
                <title>Strategies for Practice Transition Planning: AOAExcel partners with Equitable to offer workshop</title>

                <description>The AOA Center for Independent Practice debuts a workshop to help independent optometrists think about the future.</description>

                    <pubDate>December 14, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/strategies-for-practice-transition-planning-aoaexcel-partners-with-equitable-to-offer-workshop</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Moving_Forward_Hero.jpeg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/strategies-for-practice-transition-planning-aoaexcel-partners-with-equitable-to-offer-workshop</guid>
            </item>
            <item>
                <title>Reimagining predictable, patient-centered care with VisionHQ </title>

                <description>A Q&amp;A on in-office membership plans. </description>

                    <pubDate>December 13, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/reimagining-predictable-patient-centered-care-with-visionhq</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Reimagining%20Predictable%20Patient%201600x800.png" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/reimagining-predictable-patient-centered-care-with-visionhq</guid>
            </item>
            <item>
                <title>Barti’s new AI integration brings AOA clinical guidelines into the exam room </title>

                <description>The AOA’s clinical practice guidelines are developed using a formal, evidence-based methodology that blends the best available scientific research with clinical expertise. These guidelines serve as a trusted reference for diagnosing and managing a wide range of eye and vision conditions and are revised regularly to ensure doctors are supported by the most current clinical recommendations. </description>

                    <pubDate>December 4, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/bartis-new-ai-integration-brings-aoa-clinical-guidelines-into-the-exam-room</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Barti%E2%80%99s%20New%20AI%20Integration%20Brings.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/bartis-new-ai-integration-brings-aoa-clinical-guidelines-into-the-exam-room</guid>
            </item>
            <item>
                <title>What every young optometrist should know about malpractice insurance </title>

                <description>Malpractice insurance is a tool integral to protecting your reputation, finances and peace of mind. </description>

                    <pubDate>November 23, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/what-every-young-optometrist-should-know-about-malpractice-insurance</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Understanding%20Malpractice%20Insurance-1600x800.png" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/what-every-young-optometrist-should-know-about-malpractice-insurance</guid>
            </item>
            <item>
                <title>You’ve been breached—now what?  </title>

                <description>A practice owner’s guide to cyber incident response. </description>

                    <pubDate>November 6, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/youve-been-breached-now-what</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Cyber_Breach_Skeleton_AOAExcel_Hero.jpeg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/youve-been-breached-now-what</guid>
            </item>
            <item>
                <title>3 risks of relying solely on third-party IT services for protection against cybercrime </title>

                <description>Understanding the limitations to third-party IT services can help optometric practices strengthen their defenses and protect patient data more effectively. </description>

                    <pubDate>November 13, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/3-risks-of-relying-solely-on-third-party-it-services-for-protection-against-cybercrime</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Third_Party_Breach_AOAExcel_Hero.jpeg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/3-risks-of-relying-solely-on-third-party-it-services-for-protection-against-cybercrime</guid>
            </item>
            <item>
                <title>Anatomy of a breach </title>

                <description>How cyberattacks unfold in optometric practices. </description>

                    <pubDate>November 20, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/anatomy-of-a-breach</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Cyber_Breach_AOAExcel_Hero.jpeg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/anatomy-of-a-breach</guid>
            </item>
            <item>
                <title>AOA Center for Independent Practice expands to serve the next generation </title>

                <description>New institute and sixth partner school broaden support for independent practitioners. </description>

                    <pubDate>October 19, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-center-for-independent-practice-expands-to-serve-the-next-generation</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/CIP_Logo_Hero.png" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-center-for-independent-practice-expands-to-serve-the-next-generation</guid>
            </item>
            <item>
                <title>What is cybercrime? </title>

                <description>And why should practice owners care? </description>

                    <pubDate>October 8, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/what-is-cyber-crime</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/What%20is%20Cyber%20Crime%20and%20Why%20Should%201600x800.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/what-is-cyber-crime</guid>
            </item>
            <item>
                <title>5 types of cybercrime practice owners can’t afford to ignore </title>

                <description>Know your weak spots. </description>

                    <pubDate>October 12, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/5-types-of-cybercrime-practice-owners-cant-afford-to-ignore</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Know%20Your%20Weak%20Spots%20-%201600x800.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/5-types-of-cybercrime-practice-owners-cant-afford-to-ignore</guid>
            </item>
            <item>
                <title>In-office membership plans 101: Increasing patient loyalty</title>

                <description>How forward-thinking practice owners are implementing membership plans to increase patient loyalty.</description>

                    <pubDate>September 15, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/in-office-membership-plans-101-how-forward-thinking-practice-owners-are-implementing-membership-plans-to-increase-patient-loyalty</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/In-Office%20Membership%20Plans%20101%20-%201600x800.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/in-office-membership-plans-101-how-forward-thinking-practice-owners-are-implementing-membership-plans-to-increase-patient-loyalty</guid>
            </item>
            <item>
                <title>Thinking about switching EHRs? </title>

                <description>Strategic practice owners are finding the switch isn’t a hassle anymore. </description>

                    <pubDate>September 1, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/thinking-about-switching-ehrs</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/AOAExcel_Barti_Lockup_Graphic_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/thinking-about-switching-ehrs</guid>
            </item>
            <item>
                <title>5 key features a long-term disability policy should include </title>

                <description>Learn more about how long-term disability insurance can benefit you as an optometrist, and discover what key components you should look for. </description>

                    <pubDate>September 5, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/5-key-features-a-long-term-disability-policy-should-include</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/5%20Key%20Features%20that%20an%20OD%27s%20Long-Term%20-1600x800.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/5-key-features-a-long-term-disability-policy-should-include</guid>
            </item>
            <item>
                <title>What is cyber liability insurance and why do optometric practices need it? </title>

                <description>Cyber threats are a growing risk for optometric practices, which handle sensitive patient and financial data daily. Are you aware of the most common cyber attacks, their potential consequences and how cyber liability insurance can help mitigate financial losses and operational disruptions? Learn how AOA members can access tailored coverage to safeguard their practices and respond effectively to cyber incidents. </description>

                    <pubDate>August 31, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/what-is-cyber-liability-insurance-and-why-do-optometric-practices-need-it</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/What%20is%20Cyer%20Liability%20Insurance%20-%201600x800.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/what-is-cyber-liability-insurance-and-why-do-optometric-practices-need-it</guid>
            </item>
            <item>
                <title>3 ways to honor staff for Paraoptometric Appreciation Month </title>

                <description>September is Paraoptometric Appreciation Month, the only formal observance dedicated to honoring optometric staff and recognizing the value they contribute to the success of an optometric practice. Learn how doctors can celebrate their staff and paraoptometrics can advance their careers. </description>

                    <pubDate>August 26, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/3-ways-to-honor-staff-for-paraoptometric-appreciation-month</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/WIF_8-28_PAM_1600x800.png" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/3-ways-to-honor-staff-for-paraoptometric-appreciation-month</guid>
            </item>
            <item>
                <title>New data source and other changes to CMS’ proposed 2026 Physician Fee Schedule </title>

                <description>Proposed changes create gains and losses for optometrists. </description>

                    <pubDate>August 12, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/new-data-source-and-other-changes-to-cms-proposed-2026-physician-fee-schedule</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/CMS_Keyboard_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/new-data-source-and-other-changes-to-cms-proposed-2026-physician-fee-schedule</guid>
            </item>
            <item>
                <title>AOAExcel&#174; shines the light on top talent </title>

                <description>This AOA member benefit is a game changer when it comes to staffing your practice. </description>

                    <pubDate>August 5, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoaexcel&#174;-shines-the-light-on-top-talent</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Generic_Person_In_Spotlight_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoaexcel&#174;-shines-the-light-on-top-talent</guid>
            </item>
            <item>
                <title>AOA Innovation Hub premieres at Optometry’s Meeting&#174; </title>

                <description>The two-day program featured insights from top industry innovators. </description>

                    <pubDate>July 2, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-innovation-hub-premieres-at-optometrys-meeting&#174;</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Innovation_Hub_Panel_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-innovation-hub-premieres-at-optometrys-meeting&#174;</guid>
            </item>
            <item>
                <title>Medicare Advantage Risk Adjustment audits are overwhelming optometry practices </title>

                <description>How AOA member doctors are managing the burden and negotiating for better terms. </description>

                    <pubDate>June 24, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/medicare-advantage-risk-adjustment-audits-are-overwhelming-optometry-practices</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Hand_Holding_Playing_Cards_Hero.png" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/medicare-advantage-risk-adjustment-audits-are-overwhelming-optometry-practices</guid>
            </item>
            <item>
                <title>This members-only benefit offers something for everyone </title>

                <description>AOAExcel&#174; is designed to make life easier for AOA members. Are you taking advantage of these benefits? </description>

                    <pubDate>June 10, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/this-members-only-benefit-offers-something-for-everyone</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Person_Walking_Through_Door_Arrow-Hero%202.jpeg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/this-members-only-benefit-offers-something-for-everyone</guid>
            </item>
            <item>
                <title>Take a strategic approach to Medicare Advantage records requests </title>

                <description>How to negotiate better terms and reduce administrative burden when insurance plans come calling. </description>

                    <pubDate>May 21, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/take-a-strategic-approach-to-medicare-advantage-records-requests</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Records_Search_Magnifying_Glass_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/take-a-strategic-approach-to-medicare-advantage-records-requests</guid>
            </item>
            <item>
                <title>How to launch a successful career in optometry </title>

                <description>The AOA’s exclusive New Practitioner Catalog provides recent grads and new practitioners with step-by-step guidance. </description>

                    <pubDate>April 29, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-launch-a-successful-career-in-optometry</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/New_Practioner_Catalog_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/New_Practioner_Catalog_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-launch-a-successful-career-in-optometry</guid>
            </item>
            <item>
                <title>A voice for independent doctors </title>

                <description>A one-stop hub of resources, education, legal assistance and more, the Center for Independent Practice was created to help doctors of optometry and optometry students succeed. </description>

                    <pubDate>April 23, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/a-voice-for-independent-doctors</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/CIP_Logo_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/CIP_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/a-voice-for-independent-doctors</guid>
            </item>
            <item>
                <title>Are you prepared?</title>

                <description>Having a disaster preparedness plan is essential for navigating your practice through an emergency. With recent, tragic examples of extreme weather events, knowing how you’ll respond should the unimaginable occur is more than due diligence: It’s peace of mind. </description>

                    <pubDate>April 16, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/are-you-prepared</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/AOA_Focus_Are_you_prepared.png" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/are-you-prepared</guid>
            </item>
            <item>
                <title>How to fill your staffing needs </title>

                <description>Hiring. Training. Retaining. These are the keys to a sensational staff and a thriving practice. But that doesn’t mean it’s easy. AOA members share their tips on how to build an all-star team. </description>

                    <pubDate>April 10, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-fill-your-staffing-needs</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/Hiring_Puzzle_Illustration_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Hiring_Puzzle_Illustration_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-fill-your-staffing-needs</guid>
            </item>
            <item>
                <title>The latest on AI and optometry </title>

                <description>How will artificial intelligence (AI) impact health care? What should you do to prepare for its impact? AOA members weigh in on this hot topic. </description>

                    <pubDate>April 1, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/the-latest-on-ai-and-optometry</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/WIF-AI-optometry_180x180_v1.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/WIF-AI-optometry_1600x800_v1.png" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/the-latest-on-ai-and-optometry</guid>
            </item>
            <item>
                <title>More courses, more uses, more impact: Why more AOA member doctors, staff are turning to AOA EyeLearn </title>

                <description>Practices are saving time, money and effort on practice education and staff training with AOA members’ online learning platform, the AOA EyeLearn Professional Development Hub. See how the platform is changing the game. </description>

                    <pubDate>March 18, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/more-courses-more-uses-more-impact-why-more-aoa-member-doctors-staff-are-turning-to-aoa-eyelearn</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/EyeLearn%20Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/EyeLearn%20Article%20Hero%20%282023%29.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/more-courses-more-uses-more-impact-why-more-aoa-member-doctors-staff-are-turning-to-aoa-eyelearn</guid>
            </item>
            <item>
                <title>Master paraoptometric certification exam prep with AOA’s study resources </title>

                <description>Tamara Franklin, CPOT, talks about the importance of paraoptometric certification for practice staff, as well as optometry practices, and how to set yourself up for success on the certification exam. </description>

                    <pubDate>February 19, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/master-paraoptometric-certification-exam-prep-with-aoas-study-resources</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/EyeLearn_Homepage_Computer_Screen_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/EyeLearn_Homepage_Computer_Screen_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/master-paraoptometric-certification-exam-prep-with-aoas-study-resources</guid>
            </item>
            <item>
                <title>5 things every office needs to practice full-scope optometry </title>

                <description>Tools and tips for the modern practice. </description>

                    <pubDate>February 5, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/5-things-every-office-needs-to-practice-full-scope-optometry</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/WIF_5-things-feb-6_180x180.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/WIF_5-things_feb-6_1600x800.png" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/5-things-every-office-needs-to-practice-full-scope-optometry</guid>
            </item>
            <item>
                <title>Why thriving practices are prioritizing retirement plans </title>

                <description>Offering a retirement plan is more than just an employee benefit; it’s a strategic move that can help your practice grow and succeed. </description>

                    <pubDate>February 4, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/why-thriving-practices-are-prioritizing-retirement-plans</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/Piggy_Banks_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Piggy_Banks_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/why-thriving-practices-are-prioritizing-retirement-plans</guid>
            </item>
            <item>
                <title>FTC to dismiss noncompete ban </title>

                <description>The federal rule would have prevented noncompete arrangements, common in physician employment agreements. But the Federal Trade Commission recently voted to vacate the rule.  </description>

                    <pubDate>September 8, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/what-happened-to-the-ftcs-noncompete-ban</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/Gavel_On_Table_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Gavel_On_Table_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/what-happened-to-the-ftcs-noncompete-ban</guid>
            </item>
            <item>
                <title>Keeping your practice (and finances) safe</title>

                <description>Long-term disability insurance provides protection from the financial fallout of illness or injury.</description>

                    <pubDate>December 3, 2024</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/keeping-your-practice-(and-finances)-safe</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Wet_Floor_Sign_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Wet_Floor_Sign_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/keeping-your-practice-(and-finances)-safe</guid>
            </item>
            <item>
                <title>In the hot seat over your exam chair</title>

                <description>An optometric practice was recently investigated by the Department of Justice for not accommodating a patient in a wheelchair seeking an eye exam. Understand the law.</description>

                    <pubDate>December 5, 2024</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/is-your-exam-chair-ada-compliant</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/is-your-exam-chair-ada-compliant</guid>
            </item>
            <item>
                <title>2.9% Medicare cut, broadly panned, looms over 2025 as advocates press Congress </title>

                <description>The AOA and other physician groups are working toward a congressional fix that would save Medicare physicians another annual pay cut from statutory budget requirements. </description>

                    <pubDate>November 14, 2024</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/29-medicare-cut-broadly-panned-looms-over-2025-as-advocates-press-congress</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/WIF_nov-14_180x180_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/WIF_nov-14_v4_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/29-medicare-cut-broadly-panned-looms-over-2025-as-advocates-press-congress</guid>
            </item>
            <item>
                <title>How to navigate political conversations in your practice</title>

                <description>With Election Day nearing, members of the AOA’s Ethics &amp; Values Committee share advice for when conversations get political.    </description>

                    <pubDate>October 29, 2024</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-navigate-political-conversations-in-your-practice</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Illustration_PeopleTalking_ThoughtBubbles_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Illustration_PeopleTalking_ThoughtBubbles_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-navigate-political-conversations-in-your-practice</guid>
            </item>
            <item>
                <title>Making the grade</title>

                <description>Paraoptometric gives Remote Proctored Testing a passing grade for its convenience. Learn more about remote testing for paraoptometric certification.</description>

                    <pubDate>September 11, 2024</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/making-the-grade</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Remote_Testing_HandsTypingComputer_Thumbnail2.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Remote_Testing_HandsTypingComputer_Hero2.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/making-the-grade</guid>
            </item>
            <item>
                <title>Does your malpractice insurance provider measure up? </title>

                <description>A Q&amp;A with Kevin Johnson, program executive at Lockton Affinity, on how doctors of optometry can make sure they get the coverage they need. </description>

                    <pubDate>September 10, 2024</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/does-your-malpractice-insurance-provider-measure-up</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/MalpracticeInsurance_KeyboardButton_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/MalpracticeInsurance_KeyboardButton_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/does-your-malpractice-insurance-provider-measure-up</guid>
            </item>
            <item>
                <title>The power of delegation </title>

                <description>Why everyone benefits when optometric team members have autonomy to work in their expertise. </description>

                    <pubDate>August 27, 2024</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/the-power-of-delegation</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Reed-FromthePresident-Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Reed-FromthePresident-Header.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/the-power-of-delegation</guid>
            </item>
            <item>
                <title>New technologies shaping optometry’s future </title>

                <description>The AOA Board of Trustees weighs in on the rapidly expanding technology revolution and its effect on our field. </description>

                    <pubDate>August 20, 2024</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/new-technologies-shaping-optometrys-future</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/SU24%2022-29_Tech_Illustration_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/SU24%2022-29_Tech_Illustration_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/new-technologies-shaping-optometrys-future</guid>
            </item>
            <item>
                <title>How AOAExcel&#174; makes your life easier </title>

                <description>Get to know the program that empowers you with tools to help simplify your practice. </description>

                    <pubDate>June 17, 2024</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-aoaexcel-makes-your-life-easier</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/AOAExcel-logo-Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/AOAExcel-logo-Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-aoaexcel-makes-your-life-easier</guid>
            </item>
            <item>
                <title>Next-gen optometry’s focus on independent practice  </title>

                <description>Preparing optometry students for practice autonomy is an imperative the AOA doesn’t take lightly, doubling down with partnering academic institutions for the profession’s future. </description>

                    <pubDate>May 15, 2024</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/next-gen-optometrys-focus-on-independent-practice</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/CIP_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/CIP_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/next-gen-optometrys-focus-on-independent-practice</guid>
            </item>
            <item>
                <title>Inferiority complexity?</title>

                <description>Looking to impress your new colleagues? A new case study from the AOA Ethics &amp; Values Committee suggests ways new graduates can make the transition into multidisciplinary practices go smoothly. It’s not easy being new.</description>

                    <pubDate>May 9, 2024</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/inferiority-complexity</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Case_Study_Graphic_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Case_Study_Graphic_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/inferiority-complexity</guid>
            </item>
            <item>
                <title>Is your staff connected? How peer connections benefit practices </title>

                <description>Peer connections may be the unsung—or under-sung—hero of professional conferences in a way that only these veteran staff leaders know. </description>

                    <pubDate>May 1, 2024</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/is-your-staff-connected-how-peer-connections-benefit-practices</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Para_OMReg_May_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Para_OMReg_May_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/is-your-staff-connected-how-peer-connections-benefit-practices</guid>
            </item>
            <item>
                <title>Protecting patient privacy when a clinical observer visits</title>

                <description>An optometry student is shadowing you at your practice. Does your patient need to give their consent?</description>

                    <pubDate>April 9, 2024</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/protecting-patient-privacy-when-a-clinical-observer-visits</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/HIPAA_Requirements_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/HIPAA_Requirements_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/protecting-patient-privacy-when-a-clinical-observer-visits</guid>
            </item>
            <item>
                <title>Does your practice do in-house billing? Here’s something to know </title>

                <description>Save 10 hours, see 11 more patients each week—that’s how much time doctors say they recapture weekly by delegating nonphysician tasks to well-trained or certified staff. </description>

                    <pubDate>April 10, 2024</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/does-your-practice-do-in-house-billing-heres-something-to-know</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/InHouseBilling-Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/InHouseBilling-Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/does-your-practice-do-in-house-billing-heres-something-to-know</guid>
            </item>
            <item>
                <title>Where to start? The tools and resources to leave a positive impact on your patients and community</title>

                <description>In the bustling world of eye care, introducing oneself as a new optometrist isn&#39;t just about clinical skills; it&#39;s about weaving oneself into the fabric of the community. Learn best practices for carving your niche in both your new practice and community.</description>

                    <pubDate>March 27, 2024</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/where-to-start-the-tools-and-resources-to-leave-a-positive-impact-on-your-patients-and-community</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/OD%20Marketing%20Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/OD%20Marketing%20Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/where-to-start-the-tools-and-resources-to-leave-a-positive-impact-on-your-patients-and-community</guid>
            </item>
            <item>
                <title>AOA boosts support for optometrists rocked by Change Healthcare cyberattack </title>

                <description>In light of the recent cyberattack and its national impact on health care, Optometry Cares&#174; —The AOA Foundation announces immediate financial relief. Learn how to apply for a grant. </description>

                    <pubDate>March 21, 2024</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-boosts-support-for-optometrists-rocked-by-change-healthcare-cyberattack</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/CyberAttackGraphic_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/CyberAttackGraphic_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-boosts-support-for-optometrists-rocked-by-change-healthcare-cyberattack</guid>
            </item>
            <item>
                <title>Be aware of new classification of employee vs. independent contractor from labor department</title>

                <description>The new rule took effect on March 11. Get answers to questions about the final rule.</description>

                    <pubDate>March 11, 2024</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/be-aware-of-new-classification-of-employee-vs-independent-contractor-from-labor-department</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/FLSA%20Image_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/FLSA%20Image.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/be-aware-of-new-classification-of-employee-vs-independent-contractor-from-labor-department</guid>
            </item>
            <item>
                <title>Why optometrists love the AOA Business Card</title>

                <description>Some large practices have generated $36,000 back in rewards annually, while smaller practices benefit with no annual fee or personal liability.</description>

                    <pubDate>February 1, 2024</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/why-optometrists-love-the-aoa-business-card</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/AOA_Business_card-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/AOA_Business_card.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/why-optometrists-love-the-aoa-business-card</guid>
            </item>
            <item>
                <title>3 ways to honor staff for Paraoptometric Appreciation Month</title>

                <description>September marks Paraoptometric Appreciation Month, the only formal observance dedicated to honor optometric practice staff. Learn how doctors can celebrate their staff and paraoptometrics can advance their careers. </description>

                    <pubDate>August 29, 2024</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/paraoptometric-month</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Para%20Ad%20Set%206_%28ResizedThumbnail%29.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Para%20Ad%20Set%206_%28ResizedHero%29.png" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/paraoptometric-month</guid>
            </item>
            <item>
                <title>Patient intake coding for medical diagnoses</title>

                <description>Patients often find medical plan and vision care plan coverage to be confusing. Take these steps to ensure patients are fully aware when their medical plan may be billed.</description>

                    <pubDate>January 23, 2024</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/patient-intake-coding-for-medical-diagnoses</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Ask%20the%20Experts%20Graphic_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Ask%20the%20Experts%20Graphic-Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/patient-intake-coding-for-medical-diagnoses</guid>
            </item>
            <item>
                <title>Set your practice up for success</title>

                <description>Looking for a New Year’s resolution you can keep? How about elevating your practice management skills to start 2024 off right? Your colleagues share some of their practice management insights, tips and considerations for a healthy practice.</description>

                    <pubDate>January 4, 2024</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/set-your-practice-up-for-success</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/2024%20Resolution%20Notepad%20with%20Cup_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/2024%20Resolution%20Notepad%20with%20Cup.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/set-your-practice-up-for-success</guid>
            </item>
            <item>
                <title>New federal Corporate Transparency Act: What optometric practices need to know to comply  </title>

                <description>The AOA Center for Independent Practice has developed key resources to help optometric practices comply with the new law, including information on who should report and how to file info on their ownership. Find out what the AOA is doing to relieve the paperwork burden on optometric practices.</description>

                    <pubDate>December 14, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/new-federal-corporate-transparency-act</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Transparency%20Thumnbail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Transparency%20Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/new-federal-corporate-transparency-act</guid>
            </item>
            <item>
                <title>How to compete with online sellers</title>

                <description>Lean into the experience your practice offers patients.</description>

                    <pubDate>November 15, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-compete-with-online-sellers</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Woman%20Trying%20on%20Virtual%20Glasses_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Woman%20Trying%20on%20Virtual%20Glasses.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-compete-with-online-sellers</guid>
            </item>
            <item>
                <title>CMS finalizes 2024 physician fee schedule: AOA’s 8 takeaways for optometry</title>

                <description>Medicare’s final rule reduces the calendar year 2024 conversion factor and affects quality performance measures reporting, physician enrollment and starts implementation of a new add-on code. </description>

                    <pubDate>November 9, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/cms-finalizes-2024-physician-fee-schedule-aoas-8-takeaways-for-optometry</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/2024%20Road%20Graphic_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/2024%20Road%20Graphic.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/cms-finalizes-2024-physician-fee-schedule-aoas-8-takeaways-for-optometry</guid>
            </item>
            <item>
                <title>How do you measure success in your practice?</title>

                <description>The AOA’s Center for Independent Practice (CIP) was created to help students and practitioners develop strong partnerships, optimize practice resources, create business strategy and utilize the fundamentals of professional practice advocacy. AOA members of the CIP Committee share how they make their practices thrive.</description>

                    <pubDate>November 7, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-do-you-measure-success-in-your-practice</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Success%20Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Success%20Header%20%28CIP%20Event%29.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-do-you-measure-success-in-your-practice</guid>
            </item>
            <item>
                <title>4 tips to elevate the profession and educate the public</title>

                <description>Use your voice to inform patients of the importance of eye health and vision care provided by AOA optometrists.</description>

                    <pubDate>October 18, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/4-tips-to-elevate-the-profession-and-educate-the-public</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Communicate%20Graphic_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Communicate%20Graphic_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/4-tips-to-elevate-the-profession-and-educate-the-public</guid>
            </item>
            <item>
                <title>Now we’re talking: Communicating with the public</title>

                <description>In the final installment of the AOA Focus series on communication, AOA members share how they reach and educate the public. </description>

                    <pubDate>October 5, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/now-were-talking-communicating-with-the-public</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/DocWademanPhone_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/AOA%20Eye%20Deserve%20More%20Screen%20Time.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/now-were-talking-communicating-with-the-public</guid>
            </item>
            <item>
                <title>Level up your optometric surgical team: AOA launches surgical assistant coursework</title>

                <description>The AOA’s new micro-credential program for optometric surgical assisting delivers big with a thoughtfully designed course that equips your clinic staff with specialized knowledge and skills.</description>

                    <pubDate>September 27, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/level-up-your-optometric-surgical-team-aoa-launches-surgical-assistant-coursework</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Micro-Credential%20Group_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Micro-Credential%20Group_HERO.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/level-up-your-optometric-surgical-team-aoa-launches-surgical-assistant-coursework</guid>
            </item>
            <item>
                <title>4 essential personal financial tools for optometrists</title>

                <description>Learn how AOAExcel&#174; endorsed business partner Laurel Road can help maximize your finances.</description>

                    <pubDate>September 27, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/4-essential-personal-financial-tools-for-optometrists</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Financial%20Plan_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Financial%20Plan_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/4-essential-personal-financial-tools-for-optometrists</guid>
            </item>
            <item>
                <title>Coding for orthoptic training</title>

                <description>What you need to know about changes in 2023. </description>

                    <pubDate>September 7, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/coding-for-orthoptic-training</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Eye%20doctor%20looking%20forward_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Eye%20Doctor%20looking%20forward.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/coding-for-orthoptic-training</guid>
            </item>
            <item>
                <title>New remote testing option for paraoptometric certification saves time, distance</title>

                <description>The Commission on Paraoptometric Certification has launched remote proctored testing, which can benefit paraoptometrics and optometric practices alike. Paraoptometrics can schedule testing at their convenience—timewise and at home/work or other secure location. For doctors, there are now greater and more efficient opportunities for access for your staff to seek certification.</description>

                    <pubDate>July 27, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/new-remote-testing-option-for-paraoptometric-certification-saves-time-distance</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Para%20Test%20Taker_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Para%20Test%20Taker.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/new-remote-testing-option-for-paraoptometric-certification-saves-time-distance</guid>
            </item>
            <item>
                <title>Testing 1, 2, 3 … paraoptometric exam handbook, resources for certification testing</title>

                <description>Staff interested in preparing for their paraoptometric certification can access an updated paraoptometric examination candidate handbook.</description>

                    <pubDate>July 20, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/testing-1-2-3--paraoptometric-exam-handbook-resources-for-certification-testing</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Certification%20and%20Renewal-Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Certification%20and%20Renewal.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/testing-1-2-3--paraoptometric-exam-handbook-resources-for-certification-testing</guid>
            </item>
            <item>
                <title>6 things every hiring practice owner should include in a career center listing</title>

                <description>Hiring takes longer these days. Ensure your listing stands out.</description>

                    <pubDate>July 13, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/6-things-every-hiring-practice-owner-should-include-in-a-career-center-listing</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Job_Description_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Job_Description.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/6-things-every-hiring-practice-owner-should-include-in-a-career-center-listing</guid>
            </item>
            <item>
                <title>AOA, leading schools organize to safeguard and expand optometry’s independence</title>

                <description>Amid health care change and new threats, the Center for Independent Practice (CIP) emerges as a force supporting current and next-gen doctors of optometry. Register for the CIP symposium on June 23 at Optometry’s Meeting&#174; 2023.</description>

                    <pubDate>June 15, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-leading-schools-organize-to-safeguard-and-expand-optometrys-independence</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Group_Docs.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/CIP%20Symposium%20Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-leading-schools-organize-to-safeguard-and-expand-optometrys-independence</guid>
            </item>
            <item>
                <title>Co-managed care rife with success stories for patients, doctors </title>

                <description>Consider these tips for continued success co-managing patients with other eye care professionals.</description>

                    <pubDate>June 8, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/co-managed-care-rife-with-success-stories-for-patients-doctors</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Male%20Doc%20w%20Patient_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Male%20Doc%20w%20Patient.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/co-managed-care-rife-with-success-stories-for-patients-doctors</guid>
            </item>
            <item>
                <title>3 ways to grow careers and practices at Optometry’s Meeting&#174; 2023</title>

                <description>Skill-building and practice-enhancing opportunities to position your practice for success.</description>

                    <pubDate>May 2, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/3-ways-to-grow-careers-and-practices-at-optometrys-meeting&#174;-2023</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Value_Graphic_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Value_Graphic.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/3-ways-to-grow-careers-and-practices-at-optometrys-meeting&#174;-2023</guid>
            </item>
            <item>
                <title>Why disability insurance is crucial</title>

                <description>Ensure you can provide for your loved ones in the event of an accident or illness.</description>

                    <pubDate>April 27, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/why-disability-insurance-is-crucial</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Disability_Insurance_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Disability_Insurance_Header.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/why-disability-insurance-is-crucial</guid>
            </item>
            <item>
                <title>Now we’re talking: Interprofessional communication</title>

                <description>Interprofessional relations matter. They are essential to your patients’ care, as doctors of optometry are equal and essential members of the health care team. Forming mutually beneficial and respectful relationships with other health care professionals should be treated as an opportunity, AOA members say.</description>

                    <pubDate>April 26, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/now-were-talking-interprofessional-communication</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Chu_MG_7603_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Chu_MG_7603_Large.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/now-were-talking-interprofessional-communication</guid>
            </item>
            <item>
                <title>Build your practice and protect the planet</title>

                <description>Every day is Earth Day at these optometric practices. Considerations for an environmentally friendly practice.</description>

                    <pubDate>April 22, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/build-your-practice-and-protect-the-planet</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Earth_Day_2023_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Earth_Day_2023_2.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/build-your-practice-and-protect-the-planet</guid>
            </item>
            <item>
                <title>You’ve been served—now what? Where ethical intersects legal </title>

                <description>Doctors of optometry must weigh ethical duties and obligations to their patients when fulfilling legal requirements. The AOA offers over a dozen frequently asked questions for navigating legal proceedings.</description>

                    <pubDate>April 11, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/youve-been-served-now-what-where-ethical-intersects-legal</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Youve%20Been%20Served%20Graphic-Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Youve%20Been%20Served%20Graphic.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/youve-been-served-now-what-where-ethical-intersects-legal</guid>
            </item>
            <item>
                <title>DEA’s new opioid training mandate: What you need to know</title>

                <description>Doctors of optometry applying for a DEA registration after June 27, 2023, must attest to a new eight-hour education and training requirement for substance abuse identification and treatment. Consult the AOA’s FAQ about these new licensing requirements.</description>

                    <pubDate>March 28, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/deas-new-opioid-training-mandate-what-you-need-to-know</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/DEA%20Graphic.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/DEA%20Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/deas-new-opioid-training-mandate-what-you-need-to-know</guid>
            </item>
            <item>
                <title>How to handle bad reviews and ratings</title>

                <description>While a single poor review often doesn’t ruin a practice’s reputation, it does pose a challenge considering how search results dictate decisions these days.</description>

                    <pubDate>March 23, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-handle-bad-reviews-and-ratings</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Bad%20Online%20Reviews-Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Bad%20Online%20Reviews-1800x900.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-handle-bad-reviews-and-ratings</guid>
            </item>
            <item>
                <title>How the updated position statement can help guide telemedicine in optometry</title>

                <description>With fresh insight from clinicians, policy experts and industry leaders on new technologies and AI, optometry’s visionary plan to advance quality care and safeguard doctor-patient decision-making is taking hold.</description>

                    <pubDate>March 9, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-the-updated-position-statement-can-help-guide-telemedicine-in-optometry</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/TelemedicineinOptometry-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/TelemedicineinOptometry.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-the-updated-position-statement-can-help-guide-telemedicine-in-optometry</guid>
            </item>
            <item>
                <title>3 questions to ask your malpractice insurance agent</title>

                <description>Bring these questions to the next meeting with your insurance agent, and hear from an industry expert on how these questions should be answered by someone who is protecting your career.</description>

                    <pubDate>March 2, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/3-questions-to-ask-your-malpractice-insurance-agent</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Malpractice-Insurance-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Malpractice-Insurance.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/3-questions-to-ask-your-malpractice-insurance-agent</guid>
            </item>
            <item>
                <title>Optometry’s medical eye care opportunity a boon for patients, coordinated care</title>

                <description>‘Eyeconomist’ data shows optometry’s market opportunities ‘never better’ with rapidly increasing demand for medical eye care services underscoring the profession’s role in primary eye health and vision care.</description>

                    <pubDate>February 3, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/optometrys-medical-eye-care-opportunity-a-boon-for-patients-coordinated-care</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Aging-Eye-Exam-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Aging-Eye-Exam.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/optometrys-medical-eye-care-opportunity-a-boon-for-patients-coordinated-care</guid>
            </item>
            <item>
                <title>As law evolves, Board of Trustees updates AOA Antitrust Compliance Policy</title>

                <description>Violators of antitrust laws are potentially subject to criminal and civil penalties, as well as “immediate dismissal” from their position or relationship with the AOA, even if they were unaware their actions were not legal.</description>

                    <pubDate>January 31, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-antitrust-compliance-policy</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Antitrust-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Antitrust.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-antitrust-compliance-policy</guid>
            </item>
            <item>
                <title>How the AOA Business Card can benefit your practice</title>

                <description>Over 200 eye care professionals were interviewed to develop a card program like no other.</description>

                    <pubDate>January 3, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-the-aoa-business-card-can-benefit-your-practice</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/AOA_Business_card-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/AOA_Business_card.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-the-aoa-business-card-can-benefit-your-practice</guid>
            </item>
            <item>
                <title>Combatting inflation</title>

                <description>Five doctors of optometry from across the country explain how inflation has impacted their practices—and what you can do to ensure your practice thrives.</description>

                    <pubDate>December 14, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/combatting-inflation</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Inflation-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Inflation.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/combatting-inflation</guid>
            </item>
            <item>
                <title>How to earn an MBA while practicing</title>

                <description>Thinking about getting your MBA? AOA members weigh the pros and cons.</description>

                    <pubDate>December 6, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-earn-an-mba-while-practicing</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/MBA-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/MBA.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-earn-an-mba-while-practicing</guid>
            </item>
            <item>
                <title>AOA’s new Center for Independent Practice to amplify members-only resources for practice success</title>

                <description>AOA leaders mobilize resources for contemporary practice expansion and growth fueled by recent scope and recognition victories.</description>

                    <pubDate>November 23, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoas-new-center-for-independent-practice-to-amplify-members-only-resources-for-practice-success</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/CIP-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/CIP-Header.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoas-new-center-for-independent-practice-to-amplify-members-only-resources-for-practice-success</guid>
            </item>
            <item>
                <title>Patients’ shady requests: A case study in malpractice and communication</title>

                <description>When a trendy request for window tinting doesn’t jibe with your medical judgement—or state requirements—how do doctors legally and ethically navigate this dilemma? Find out in the latest AOA Ethics and Values case study.</description>

                    <pubDate>November 16, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/window-tinting</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Car-window-tint-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Car-window-tint.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/window-tinting</guid>
            </item>
            <item>
                <title>The most important thing to know about retirement savings planning</title>

                <description>Do you know how to determine how much you need to retire? What should you be asking about your 401(k)?</description>

                    <pubDate>October 27, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/the-most-important-thing-to-know-about-retirement-savings-planning</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Retirement_Planning-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Retirement_Planning.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/the-most-important-thing-to-know-about-retirement-savings-planning</guid>
            </item>
            <item>
                <title>5 steps to bolster your office’s cybersecurity</title>

                <description>October is Cybersecurity Awareness Month, an opportunity to assess your cybersecurity protocols and identify areas for improvement.</description>

                    <pubDate>October 10, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/bolster-your-cybersecurity</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/CyberSecurity-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/CyberSecurity.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/bolster-your-cybersecurity</guid>
            </item>
            <item>
                <title>&#39;Why would someone try to get tropicamide illegally?&#39; Doctor&#39;s question leads to surprising answer</title>

                <description>Forgery of a doctor of optometry’s prescription ultimately fails but raises concerns. South Carolina affiliate will be alerting members on how to avoid prescription theft—read some tips on what to watch for.</description>

                    <pubDate>October 6, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/identity-theft</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Fraud_Alert-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Fraud_Alert.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/identity-theft</guid>
            </item>
            <item>
                <title>How the HIPAA Privacy Rule applies in a public health emergency </title>

                <description>In response to Hurricane Ian, the federal government takes steps to ease the pains of disaster recovery in Florida. Learn more about the federal waivers—and how you can help colleagues affected by disaster.</description>

                    <pubDate>September 29, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-the-hipaa-privacy-rule-applies-in-a-public-health-emergency</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Hurricane_Image-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Hurricane_Image.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-the-hipaa-privacy-rule-applies-in-a-public-health-emergency</guid>
            </item>
            <item>
                <title>Partners in care</title>

                <description>The AOA has created a trove of practice management tools and services that can power practices forward in a profession and health care landscape that increasingly demands doctors practice at their highest levels and creates greater opportunities to develop and empower paraoptometric staff. These days, change is out of necessity.</description>

                    <pubDate>September 26, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/partners-in-care</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Lounbandith_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Lounbandith.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/partners-in-care</guid>
            </item>
            <item>
                <title>4 tips for handling payer clawbacks: What the experts say</title>

                <description>A recent #AskAOA webinar, hosted by the AOA Third Party Center, offered helpful advice for how doctors can address and respond to clawbacks.</description>

                    <pubDate>September 22, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/4-tips-for-handling-payer-clawbacks-what-the-experts-say</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Dont_panic-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Dont_panic.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/4-tips-for-handling-payer-clawbacks-what-the-experts-say</guid>
            </item>
            <item>
                <title>When patients defect: A case study in emotional intelligence</title>

                <description>So, your patient is suddenly your associate’s patient—what happened? The latest case study from the AOA Ethics and Values Committee delves into the ethics behind an emotionally complicated situation.</description>

                    <pubDate>September 14, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/when-patients-defect-a-case-study-in-emotional-intelligence</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Doctors_Multiple_Practice-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Doctors_Multiple_Practice.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/when-patients-defect-a-case-study-in-emotional-intelligence</guid>
            </item>
            <item>
                <title>A career choice</title>

                <description>During September’s Paraoptometric Appreciation Month, flowers and lunches are great ways for doctors of optometry to show gratitude for the technical skill and care their staff bring to a practice. So is the gift of investing in their future through paraoptometric certification.</description>

                    <pubDate>September 7, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/a-career-choice</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Paraoptometrics-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Paraoptometrics.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/a-career-choice</guid>
            </item>
            <item>
                <title>Be proactive: Identifying improper sales programs, financial incentives</title>

                <description>Ask these discerning questions to determine whether promotional programs, sales incentives and inducements may be considered improper by federal or state authorities.</description>

                    <pubDate>August 30, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/be-proactive-identifying-improper-sales-programs-financial-incentives</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Legal-hand-signature-settlement-thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Legal-hand-signature-settlement.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/be-proactive-identifying-improper-sales-programs-financial-incentives</guid>
            </item>
            <item>
                <title>Scope of practice and malpractice insurance</title>

                <description>An AOA member benefit offers access to guaranteed full-scope practice coverage that will automatically update to reflect any change in your state’s scope of practice. Are you covered?</description>

                    <pubDate>August 30, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/scope-of-practice-and-malpractice-insurance</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Lifesaver-Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Lifesaver.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/scope-of-practice-and-malpractice-insurance</guid>
            </item>
            <item>
                <title>Is your website in compliance with the ADA?</title>

                <description>Website accessibility is still trying to catch up with the Americans with Disabilities Act, first passed 30 years ago. As the courts or Congress work it out, learn how doctors of optometry might navigate the indecision.</description>

                    <pubDate>August 15, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/website-ada-compliance</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/ADA-Compliance-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/ADA-Compliance.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/website-ada-compliance</guid>
            </item>
            <item>
                <title>Which retirement plan is right for you?</title>

                <description>A look at the retirement plans most utilized by doctors of optometry.</description>

                    <pubDate>August 9, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/which-retirement-plan-is-right-for-you</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/RetirementOptions-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/RetirementOptions.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/which-retirement-plan-is-right-for-you</guid>
            </item>
            <item>
                <title>Frustrated by payer issues? AOA practice success initiative can help</title>

                <description>Members can access new, template appeal letters to assist in payer denials and patient communications, as well as attend an #AskAOA webinar on addressing payer clawbacks and denials.</description>

                    <pubDate>August 4, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-practice-success-initiative-can-help-with-payer-issues</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Claim_Denied-TPC-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Claim_Denied_TPC.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-practice-success-initiative-can-help-with-payer-issues</guid>
            </item>
            <item>
                <title>The most important questions to ask about disability insurance</title>

                <description>Contrary to popular belief, accidents are not the typical cause of disability. Are you covered?</description>

                    <pubDate>July 18, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/the-most-important-questions-to-ask-about-disability-insurance</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Insurance_protection_group-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Insurance_protection_group.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/the-most-important-questions-to-ask-about-disability-insurance</guid>
            </item>
            <item>
                <title>HHS issues guidance on audio-only telehealth, HIPAA rules</title>

                <description>The clarification addresses common questions about how doctors can provide audio-only telehealth without running afoul of HIPAA requirements.</description>

                    <pubDate>June 29, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/audio-only-telehealth</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Telehealth_audio-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Telehealth_audio.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/audio-only-telehealth</guid>
            </item>
            <item>
                <title>A case study in professionalism</title>

                <description>In its latest case study, the AOA Ethics and Values Committee raises the thought-provoking question: What does professional mean in optometry today?</description>

                    <pubDate>June 2, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/a-case-study-in-professionalism</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/PreviousDocCaseStudy180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/PreviousDocCaseStudy.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/a-case-study-in-professionalism</guid>
            </item>
            <item>
                <title>How to eliminate bias in the exam</title>

                <description>Unintentional, implicit bias can impact the delivery of patient care. An expert shares four ways to recognize and eliminate bias in the exam.</description>

                    <pubDate>May 31, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-eliminate-bias-in-the-exam</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/BIAS-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/BIAS.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-eliminate-bias-in-the-exam</guid>
            </item>
            <item>
                <title>3 tips for managing team stress in the practice</title>

                <description>Americans’ stress levels are at the highest point in decades. Discover how you can ease anxiety this Mental Health Awareness Month.</description>

                    <pubDate>May 17, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/keeping-the-practices-mental-health-top-of-mind</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Mental_Health_Priority-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Mental_Health_Priority.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/keeping-the-practices-mental-health-top-of-mind</guid>
            </item>
            <item>
                <title>Managing expectations: Telemedicine’s next step</title>

                <description>Out of the pandemic’s disruption came a new level of comfort with technology, redefining our routines. From shopping and entertainment to health care, Americans’ expectations are changing—and industries are adapting. Telemedicine is at a pivotal moment. So how do providers meet patients’ expectations with sound, quality care?</description>

                    <pubDate>April 12, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/managing-expectations-telemedicines-next-step</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Telehealth_policy-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Telehealth_policy.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/managing-expectations-telemedicines-next-step</guid>
            </item>
            <item>
                <title>‘Surgical Saturday’ courses build your practice’s office-based laser skills</title>

                <description>Have office-based laser procedures piqued your interest? Hear from four Optometry’s Meeting&#174; speakers about how every member of your care team can benefit from this new educational programming.</description>

                    <pubDate>May 5, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/optometrys-meeting-surgical-saturday</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/SurgicalSaturday180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/SurgicalSaturday.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/optometrys-meeting-surgical-saturday</guid>
            </item>
            <item>
                <title>5 ways AOA membership can bring your practice success</title>

                <description>Are you taking advantage of these AOA member benefits? Leverage these tools and resources to position your practice for success. </description>

                    <pubDate>March 8, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/5-ways-aoa-membership-can-bring-your-practice-success</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/5WaysMembership-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/5WaysMembership.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/5-ways-aoa-membership-can-bring-your-practice-success</guid>
            </item>
            <item>
                <title>This AOA member benefit can help you hire the highest-quality candidates</title>

                <description>The AOAExcel&#174; Career Center is designed to support AOA members. Get six tips for crafting an effective job posting.</description>

                    <pubDate>August 3, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/6-ways-to-make-a-job-posting-pop</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Job_Posting-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Job_Posting.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/6-ways-to-make-a-job-posting-pop</guid>
            </item>
            <item>
                <title>The impact of paraoptometric certification </title>

                <description>The AOA offers a range of opportunities for paraoptometrics to obtain their certification, and an upcoming webinar highlights the difference it can make to their practice and patients.</description>

                    <pubDate>February 24, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/the-impact-of-paraoptometric-certification</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Certifications-for-Paras-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Certified_Paraoptometric.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/the-impact-of-paraoptometric-certification</guid>
            </item>
            <item>
                <title>Get learning: AOA EyeLearn revamp improves accessibility of CE resource</title>

                <description>The AOA member-benefit online learning system offers an expanding catalog of continuing education and professional development courses available to doctors, paraoptometric staff and students.</description>

                    <pubDate>February 9, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-eyelearn-revamp-improves-accessibility-of-ce-resource</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/EyeLearn.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/AOA%20EYELEARN_Logo.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-eyelearn-revamp-improves-accessibility-of-ce-resource</guid>
            </item>
            <item>
                <title>‘Good faith estimate’ requirement takes effect: What you need to know</title>

                <description>While the AOA, and others, urge HHS to rethink implementation of this No Surprises Act provision, an upcoming #AskAOA webinar will help doctors meet the requirements that took effect Jan. 1, 2022.</description>

                    <pubDate>January 13, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/good-faith-estimate-requirement-takes-effect</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Surprise_Billing-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Surprise_Billing.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/good-faith-estimate-requirement-takes-effect</guid>
            </item>
            <item>
                <title>Optimize your student loan repayment strategy</title>

                <description>Steps to take following the expiration of the federal student loan interest and payment holiday May 1, 2022.</description>

                    <pubDate>December 20, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/optimize-your-student-loan-repayment-strategy</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Student_Loan_refinance-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Student_Loan_refinance.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/optimize-your-student-loan-repayment-strategy</guid>
            </item>
            <item>
                <title>How to speak the universal language of care</title>

                <description>How to create a bilingual and culturally sensitive practice, why it matters to patients and how it can set you apart from the competition.</description>

                    <pubDate>June 1, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-speak-the-universal-language-of-care</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Billingual_Practice-180.jpg" />
                        <media:content url="https://www.aoa.org/a/6017" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-speak-the-universal-language-of-care</guid>
            </item>
            <item>
                <title>By the book: How to obtain hospital privileges</title>

                <description>Adding optometry to the list of hospital outpatient services and inpatient consults not only realizes the high level of contemporary, optometric medical eye care doctors of optometry provide, but also leverages’ communities primary eye care providers in a way that is mutually beneficial for patients, hospitals and doctors.</description>

                    <pubDate>November 22, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-obtain-hospital-privileges</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Hospital_Priveledges-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Hospital_Priveledges.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-obtain-hospital-privileges</guid>
            </item>
            <item>
                <title>4 common misconceptions about life insurance</title>

                <description>Planning for a future after you&#39;re gone isn’t easy—but it’s crucial to protecting your family&#39;s financial future. An AOA-member benefit makes the process simple.</description>

                    <pubDate>November 16, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/4-common-misconceptions-about-life-insurance</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Life_insurance-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Life_insurance.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/4-common-misconceptions-about-life-insurance</guid>
            </item>
            <item>
                <title>The privileges of providing care</title>

                <description>Adding optometry to the list of hospital outpatient services and inpatient consults not only realizes the high level of contemporary, optometric medical eye care doctors of optometry provide, but also leverages communities’ primary eye care providers in a way that is mutually beneficial for patients, hospitals and doctors.</description>

                    <pubDate>November 9, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/the-privileges-of-providing-care</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Hospital_privileges-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Hospital_privileges.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/the-privileges-of-providing-care</guid>
            </item>
            <item>
                <title>How team learning improves doctor, staff coordination</title>

                <description>The AOA 2021 Virtual Learning Livecast, Oct. 1-2, offers over a dozen courses specifically geared toward integrated, doctor-paraoptometric education. But registration closes Monday, Sept. 27.</description>

                    <pubDate>September 22, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-team-learning-improves-doctor-staff-coordination</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Virtual%20Learning%20Livecast%20Group-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Virtual%20Learning%20Livecast%20Group.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-team-learning-improves-doctor-staff-coordination</guid>
            </item>
            <item>
                <title>Pandemic savings strategies</title>

                <description>COVID-19 has taught us that planning ahead may be more critical now than ever. During periods of uncertainty, it’s important to keep a long-term perspective.</description>

                    <pubDate>September 15, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/pandemic-savings-strategies</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Savings-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Savings.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/pandemic-savings-strategies</guid>
            </item>
            <item>
                <title>Do we have a failure to communicate?</title>

                <description>Effective patient education is the cornerstone to better-informed decision-making skills and better health outcomes, but when was the last time you evaluated your own communication skills?</description>

                    <pubDate>September 8, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/doctor-patient-communication</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Doctor-Patient_Communication-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Doctor-Patient_Communication.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/doctor-patient-communication</guid>
            </item>
            <item>
                <title>After a successful launch last year, AOA 2021 Virtual Learning Livecast opens for registration</title>

                <description>Set for Oct. 1-2, the virtual event offers doctors of optometry, students and paraoptometric staff easy access to a host of expert-led contemporary, optometric continuing education courses and professional development.</description>

                    <pubDate>August 25, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-2021-virtual-learning-livecast-opens-for-registration</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/VLL-2021-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/VLL-2021.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-2021-virtual-learning-livecast-opens-for-registration</guid>
            </item>
            <item>
                <title>Virtual interview tips for employers and applicants</title>

                <description>Virtual interviewing has allowed employers to connect to a broader pool of applicants from locations nationwide—get tips for employers and applicants for a stellar virtual interview.</description>

                    <pubDate>August 3, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/virtual-interview-tips-for-employers-and-applicants</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Virtual_Job_Interview_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Virtual_Job_Interview.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/virtual-interview-tips-for-employers-and-applicants</guid>
            </item>
            <item>
                <title>Testing for certification? Paraoptometric exam handbook, PRC resources necessities</title>

                <description>An updated paraoptometric examination candidate handbook is available for reference as staff prepare for their certification exams.</description>

                    <pubDate>July 29, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/paraoptometric-exam-materials-and-certification</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Certification_Stamp-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Certification_Stamp.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/paraoptometric-exam-materials-and-certification</guid>
            </item>
            <item>
                <title>Keeping the &#39;medicine&#39; in telemedicine</title>

                <description>COVID-19 accelerated telemedicine’s years-long sprawl in health care, and now experts ponder whether telemedicine’s emergency expansion can be rolled back—or if it’s solidified its place in the new normal. This raises the question: Where’s the line between technology as a tool for patient care and corporate profit?</description>

                    <pubDate>June 23, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/keeping-the-medicine-in-telemedicine</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Telemedicine_in_optometry-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Telemedicine_in_optometry.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/keeping-the-medicine-in-telemedicine</guid>
            </item>
            <item>
                <title>Know your options</title>

                <description>There are insurance options to help protect against malpractice claims, property damage, cybercrime and more. Find out what you need to protect your practice.</description>

                    <pubDate>June 23, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/know-your-options</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Know_your_options-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Know_your_options.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/know-your-options</guid>
            </item>
            <item>
                <title>Doctors of optometry offer transition tips, whether buying or selling</title>

                <description>From personal chemistry to hiring consultants, doctors list a number of considerations in a sale. Are you making plans for the future?</description>

                    <pubDate>June 16, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/business-transition-tips-for-buying-or-selling</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Transitions_buying_opportunity-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Transitions_buying_opportunity.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/business-transition-tips-for-buying-or-selling</guid>
            </item>
            <item>
                <title>Using automated services to reach patients? Know the rules</title>

                <description>The Telephone Consumer Protection Act (TCPA) regulates some forms of calls and texts sent by businesses. Is your practice, in its communications with patients, complying with the TCPA?</description>

                    <pubDate>April 8, 2025</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/the-wrong-patient-communication-plan-could-be-costly</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Woman%20using%20Cell%20Phone_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Woman%20using%20Cell%20Phone.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/the-wrong-patient-communication-plan-could-be-costly</guid>
            </item>
            <item>
                <title>New must-have resource by AOA for MIPS providers</title>

                <description>The AOA has just released its new 2021 MIPS Guidebook to help doctors protect their Medicare reimbursement and even earn bonuses for reporting.</description>

                    <pubDate>May 11, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/new-must-have-resource-by-aoa-for-mips-providers</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/MIPS-keyboard-thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/MIPS-keyboard.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/new-must-have-resource-by-aoa-for-mips-providers</guid>
            </item>
            <item>
                <title>AOA faults ophthalmology journal analysis of optometrist, ophthalmologist MIPS scores</title>

                <description>The journal’s comparative review of 2017 MIPS scores contains numerous caveats that disqualify it from asserting any connection between MIPS performance and physician quality.</description>

                    <pubDate>May 13, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-faults-ophthalmology-journal-mips-study</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Apples%20%26%20Oranges.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Apples%20%26%20Oranges.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-faults-ophthalmology-journal-mips-study</guid>
            </item>
            <item>
                <title>PPP loan deadline extended, AOA pushes SBA for clarity on program eligibility</title>

                <description>May 31 is the new application deadline for first- and second-draw PPP loans, with the AOA requesting clarity on whether HHS Provider Relief Funds should be included in gross receipts for assessing eligibility. </description>

                    <pubDate>March 30, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/doctors-find-lessons-and-success-in-applying-for-lifeline-ppp-loans</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/PPP-Deadline-Approaching-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/PPP-Deadline-Approaching.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/doctors-find-lessons-and-success-in-applying-for-lifeline-ppp-loans</guid>
            </item>
            <item>
                <title>AOA MORE, optometry’s data registry, takes yearlong pause</title>

                <description>The AOA will use the time to evaluate its collection efforts and create a registry for the future that is most useful to improving eye health and vision care. The AOA launched the registry in 2015.</description>

                    <pubDate>February 25, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-more-takes-yearlong-pause</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/AOAMORE-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/AOAMORE.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-more-takes-yearlong-pause</guid>
            </item>
            <item>
                <title>New rules ahead for patient access to electronic health records</title>

                <description>Under new rules for the 21st Century Cures Act, doctors of optometry will need to prepare for changes going into effect April 5. Doctors should check in with their health IT vendor in order to make sure they meet the new requirements.</description>

                    <pubDate>January 7, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/new-rules-ahead-for-patient-access-to-electronic-health-records</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/EHR-Medical-Record-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/EHR-Medical-Record.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/new-rules-ahead-for-patient-access-to-electronic-health-records</guid>
            </item>
            <item>
                <title>7 things to know to help protect your future</title>

                <description>Protecting your future and your family’s financial security is crucial. Group insurance coverages administered by AOAExcel&#174;’s endorsed business partner, A.G.I.A. Inc., offer that security to AOA members.</description>

                    <pubDate>January 6, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/7-things-to-know-to-protect-your-future</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Group_Insurance-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Group_Insurance.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/7-things-to-know-to-protect-your-future</guid>
            </item>
            <item>
                <title>IRS ruling on PPP loans could raise practices’ taxes, AOA pushing for fix in new COVID-19 bill</title>

                <description>The IRS’ decision regarding the tax treatment of PPP loans could turn what was intended to be a tax-free loan into taxable income for 2020.</description>

                    <pubDate>December 16, 2020</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/ppp-loan-tax-implications</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/PPP_Tax_Burden_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/PPP_Tax_Burden.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/ppp-loan-tax-implications</guid>
            </item>
            <item>
                <title>Considering paraoptometric certification? AOA offers CE-eligible webinar</title>

                <description>Take the first step toward paraoptometric certification with this AOA-led skills review webinar, worth two CPC continuing education credits on Thursday, Dec. 10. Register your staff today.</description>

                    <pubDate>December 7, 2020</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-offers-ce-eligible-webinar-paraoptometric-certification</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Para-Certification-Webinar-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Para-Certification-Webinar.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-offers-ce-eligible-webinar-paraoptometric-certification</guid>
            </item>
            <item>
                <title>8 lessons the COVID-19 pandemic has taught us</title>

                <description>From rethinking office flow to virtual care services to cash reserves—the ongoing pandemic has already taught doctors of optometry lessons to last a lifetime.</description>

                    <pubDate>November 3, 2020</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/8-lessons-the-covid-19-pandemic-has-taught-us</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/8-COVID-LESSONS-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/8_COVID_LESSONS.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/8-lessons-the-covid-19-pandemic-has-taught-us</guid>
            </item>
            <item>
                <title>Talking politics in the office? 3 things to keep in mind</title>

                <description>Even if you’re choosing to disengage, today’s politics have a way of finding you. What are the ground rules for approaching political debates in the practice?</description>

                    <pubDate>January 19, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/talking-politics-keep-peace-in-the-practice</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Rep-Dem_Devide-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/ArguingPolitics.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/talking-politics-keep-peace-in-the-practice</guid>
            </item>
            <item>
                <title>Selling your practice to a private equity firm? Things to think about, ethically and otherwise</title>

                <description>Private equity transactions are a trend in health care, including optometry. The AOA Ethics and Values Committee discusses what it might mean from your bottom line to the profession.</description>

                    <pubDate>October 13, 2020</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/selling-your-practice-to-a-private-equity-firm</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Doctor_sell_deal-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Doctor_sell_deal.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/selling-your-practice-to-a-private-equity-firm</guid>
            </item>
            <item>
                <title>Make your practice shine in 2020 through paraoptometric certification </title>

                <description>Doctors of optometry may enroll their paraoptometric staff as associate members at no additional membership dues for the AOA-member doctor. Once enrolled as associate members, doctors&#39; staff members automatically have access to the Paraoptometric Resource Center&#39;s career development resources.</description>

                    <pubDate>September 21, 2020</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/paraoptometric-certification</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Paraoptometric-Certification-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Paraoptometric-Certification.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/paraoptometric-certification</guid>
            </item>
            <item>
                <title>7 things to know to help protect your future</title>

                <description>It’s not always accidents to blame for long-term absences.</description>

                    <pubDate>September 1, 2020</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/life-insurance-awareness-month</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Life-Insurance-Awareness-Month-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Life-Insurance-Awareness-Month.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/life-insurance-awareness-month</guid>
            </item>
            <item>
                <title>‘Optometry always comes together:’ Members support AOA during COVID-19</title>

                <description>Despite COVID-19 hardships, some member doctors doubled down on their support of AOA and its professional advocacy by declining the two-month dues waiver.</description>

                    <pubDate>August 24, 2020</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/members-support-aoa-during-covid-19</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Value_Membership-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Value_Membership.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/members-support-aoa-during-covid-19</guid>
            </item>
            <item>
                <title>Virtual Learning Livecast courses debut on AOA professional development hub</title>

                <description>About 1,500 doctors of optometry, optometry students and paraoptometric staff registered for first-ever AOA event. You can now access 54 of the courses.</description>

                    <pubDate>August 13, 2020</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/vll-courses-debut-on-aoa-professional-development-hub</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/VLL-Course-online.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/vll-courses-debut-on-aoa-professional-development-hub</guid>
            </item>
            <item>
                <title>School’s not out forever: Why ‘back-to-school’ exams are crucial this year</title>

                <description>With so many changes in store for the upcoming school year, children’s back-to-school exams should remain the constant, especially as reliance on digital technology increases.</description>

                    <pubDate>July 15, 2020</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/why-back-to-school-eye-exams-are-crucial-this-year</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/OnlineDistantLearning.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/why-back-to-school-eye-exams-are-crucial-this-year</guid>
            </item>
            <item>
                <title>Protection check-in</title>

                <description>Protecting patients’ eyes from harm is a doctor’s No. 1 priority. But have you taken steps to protect your career as well? Whether you are a seasoned doctor of optometry or just beginning your professional career, having the right professional liability insurance is essential.</description>

                    <pubDate>July 6, 2020</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/protection-check-in</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Are-you-covered.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/protection-check-in</guid>
            </item>
            <item>
                <title>First-ever AOA 2020 Virtual Learning Livecast a success</title>

                <description>About 1,500 people registered for high-quality, industry-leading courses on unique platform.</description>

                    <pubDate>July 1, 2020</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-2020-virtual-learning-livecast-a-success</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/VLL-CE.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-2020-virtual-learning-livecast-a-success</guid>
            </item>
            <item>
                <title>How to turn your patients into brand ambassadors</title>

                <description>No matter how talented you are as a doctor, if you don&#39;t connect with your patients and surround yourself with a strong staff, your practice will never reach the level you want. However, when you create solid relationships with your patients, they will remain loyal to you and serve as your brand ambassadors, spreading the word about your practice. </description>

                    <pubDate>June 10, 2020</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-turn-your-patients-into-brand-ambassadors</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/SatisfiedCustomer-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Satisfied-Customer.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-turn-your-patients-into-brand-ambassadors</guid>
            </item>
            <item>
                <title>Paraoptometrics have key role in scope expansion</title>

                <description>Doctors of optometry and paraoptometrics should work hand in hand to meet future demands of patients.</description>

                    <pubDate>May 27, 2020</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/paraoptometrics-have-key-role-in-scope-expansion</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Paraoptometric_tonometer.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/paraoptometrics-have-key-role-in-scope-expansion</guid>
            </item>
            <item>
                <title>Communication key to unlocking patients from virus fear</title>

                <description>For patients nervous to leave home, sharing safety protocols can ease anxiety.</description>

                    <pubDate>May 14, 2020</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/communication-key-unlocking-patients-virus-fear</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/ReopeningPatientAssurance.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/communication-key-unlocking-patients-virus-fear</guid>
            </item>
            <item>
                <title>Resuming routines: Lessons from ‘Phase 1’ reopenings</title>

                <description>New CMS guidance permits resuming non-COVID-19 routine care in certain circumstances. What that looks like from doctors of optometry reopening now.</description>

                    <pubDate>May 6, 2020</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/lessons-from-phase-one-reopening-practices</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Open_for_business.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/lessons-from-phase-one-reopening-practices</guid>
            </item>
            <item>
                <title>Submit MIPS data by April 30</title>

                <description>Practices choosing to report through AOA MORE must complete the attestation steps within AOA MORE by 5 p.m. ET. Those failing to meet the deadline will qualify for extreme, uncontrollable circumstances policy.</description>

                    <pubDate>April 29, 2020</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/report-quality-measures-and-mips-data</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Timeisrunningout.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/report-quality-measures-and-mips-data</guid>
            </item>
            <item>
                <title>Ready for routine care? AOA offers guidance for post-COVID-19 reactivation</title>

                <description>Now’s the time to prepare your practice, patients and staff for a return to normalcy, and the AOA’s latest guidance offers recommendations on reopening for routine care.</description>

                    <pubDate>April 24, 2020</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-offers-guidance-for-post-covid-19-reactivation</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Reopening-COVID.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-offers-guidance-for-post-covid-19-reactivation</guid>
            </item>
            <item>
                <title>How to reduce your carbon footprint</title>

                <description>As you grapple with the new normal of the pandemic crisis and prepare to hit the ground running once practices reopen, consider ways your practice can take action to safeguard the planet.</description>

                    <pubDate>April 23, 2020</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-reduce-your-carbon-footprint</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Earth_Day_2020.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-reduce-your-carbon-footprint</guid>
            </item>
            <item>
                <title>First doctors of optometry notified of their federal loans to ease the economic pain of COVID-19 pandemic</title>

                <description></description>

                    <pubDate>April 9, 2020</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/federal-loans-ease-pain-of-covid-19-pandemic</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/SBAApplication.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/federal-loans-ease-pain-of-covid-19-pandemic</guid>
            </item>
            <item>
                <title>7 questions about life insurance answered</title>

                <description> September is Life Insurance Awareness Month. Learn about AOA member benefits available and sponsored through AOAExcel&#174;.</description>

                    <pubDate>August 30, 2023</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/life-insurance-questions-answered</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Insured%20Graphic.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Are_you_Insured_900_AdobeStock_180445482.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/life-insurance-questions-answered</guid>
            </item>
            <item>
                <title>Ethically providing telehealth/telemedicine services in your practice</title>

                <description>Medicare&#39;s emergency expansion of telehealth services has provided an important connection point with patients. Doctors of optometry must be aware of the ethical considerations.</description>

                    <pubDate>April 30, 2020</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/ethically-providing-telehealth-services-in-your-practice</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/EthicsTelehealth.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/ethically-providing-telehealth-services-in-your-practice</guid>
            </item>
            <item>
                <title>How participating in an AOA survey can benefit optometry</title>

                <description>Work to ensure optometry’s fair treatment under Medicare stems from the AOA’s participation on an influential committee tasked with valuating services provided to Medicare beneficiaries—and members can have a crucial say in that process.</description>

                    <pubDate>March 5, 2024</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-surveys-can-benefit-optometry</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/YouHaveAVoice900_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/YouHaveAVoice900.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-surveys-can-benefit-optometry</guid>
            </item>
            <item>
                <title>‘Nobody is safe from this’: Cybercrime in health care </title>

                <description>One misstep is all it takes to expose your practice’s essential data and protected health information to a costly cyberattack. The threat to health care is growing exponentially as is the sophistication of attacks, and your practice could be next.</description>

                    <pubDate>June 8, 2021</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/healthcare-cybersecurity</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Healthcare_Cybersecurity_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Ransomeware900x450jpg.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/healthcare-cybersecurity</guid>
            </item>
            <item>
                <title>Do no harm? When Dr. Google’s ‘opinion’ clouds care</title>

                <description>So, your patient decided to search the internet for clinical advice? A new Ethics Forum case study looks at how to discuss “Dr. Google” referrals with patients.  </description>

                    <pubDate>January 29, 2020</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/doctor-google-web-health-related-inquiries-can-cloud-care</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/WhyAreMyEyesRed900x450.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/doctor-google-web-health-related-inquiries-can-cloud-care</guid>
            </item>
            <item>
                <title>AOAExcel&#174; GPO to add additional optical products to help AOA members compete</title>

                <description>GPO members already enjoy significant savings on everyday business and practice needs, but soon those discounts will include additional optical products, such as contact lenses, frames and lens materials.</description>

                    <pubDate>January 15, 2020</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoaexcel-gpo-contact-lenses-optical-products</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/GlassesandContacts.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoaexcel-gpo-contact-lenses-optical-products</guid>
            </item>
            <item>
                <title>How to get the most out of your AOA member benefits</title>

                <description>Membership not only grants you access to a variety of tools, resources and benefits but also bolsters the voice for the profession.</description>

                    <pubDate>January 6, 2020</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-get-the-most-out-of-your-aoa-member-benefits</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/AOA-Member-Benefits-770.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-get-the-most-out-of-your-aoa-member-benefits</guid>
            </item>
            <item>
                <title>AOA MORE protected $1 million in Medicare payments—here’s how it could help you</title>

                <description>Participating in 2019 MIPS? Here’s how AOA MORE can help participating doctors of optometry meet requirements and protect their reimbursement.</description>

                    <pubDate>October 30, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-aoa-more-can-help-you</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/MIPS_Keyboard.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-aoa-more-can-help-you</guid>
            </item>
            <item>
                <title>Co-management: 4 steps to success</title>

                <description>Doctors of optometry work collaboratively with other health care providers with one goal in mind: providing the best care for every patient, with on-the-spot referrals and more efficient eye care. In this practice management model, patients win because they have easier access to expert eye care. And when patients win, doctors win.</description>

                    <pubDate>October 29, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/co-management-4-steps-to-success</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/CoManagement.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/co-management-4-steps-to-success</guid>
            </item>
            <item>
                <title>Retirement savings: What doctors need to know</title>

                <description>October 20-26 is National Retirement Security Week—a good time to think about your retirement savings plans.</description>

                    <pubDate>October 21, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/what-doctors-need-to-know-about-retirement-savings</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Retirement-Plan.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/what-doctors-need-to-know-about-retirement-savings</guid>
            </item>
            <item>
                <title>How to craft a clickable job posting</title>

                <description>Optometry’s Career Center connects employers and seekers nationwide—with perks for AOA members.</description>

                    <pubDate>October 17, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/crafting-a-clickable-job-posting</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Job-Posting.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/crafting-a-clickable-job-posting</guid>
            </item>
            <item>
                <title>Health care in the crosshair</title>

                <description>One misstep is all it takes to expose your practice’s essential data and protected health information to a costly cyberattack. The threat to health care is growing exponentially as is the sophistication of attacks, and your practice could be next.</description>

                    <pubDate>October 8, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/health-information-cyber-attack</link>                        <media:content url="https://www.aoa.org/a/3156" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/health-information-cyber-attack</guid>
            </item>
            <item>
                <title>Who gets OT pay? Labor laws make 1.3 million eligible </title>

                <description>Changes to federal labor laws mean more employees are eligible for overtime pay. What does this mean for your practice?</description>

                    <pubDate>October 8, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/overtime-pay-labor-law</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Overtime-Labor-Laws.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/overtime-pay-labor-law</guid>
            </item>
            <item>
                <title>Animal instincts: Service animals vs. emotional support animals in the practice</title>

                <description>What would you do if a patient arrived for an appointment at your optometric practice with a service animal? What if the animal is there for emotional support? A new ethics case study addresses potential legal and ethical issues.</description>

                    <pubDate>September 11, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/service-animals-vs-emotional-support-animals-in-the-practice</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/ServiceBird.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/service-animals-vs-emotional-support-animals-in-the-practice</guid>
            </item>
            <item>
                <title>5 tips for a tear-free assessment</title>

                <description>Not only does InfantSEE&#174; set children up for a lifetime of healthy vision, but it also serves as a patient education tool and public health outreach initiative.</description>

                    <pubDate>August 26, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/infantsee-tips-for-children-eye-exams</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/FemaleChildEyeExam.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/infantsee-tips-for-children-eye-exams</guid>
            </item>
            <item>
                <title>What new Medicare Beneficiary Identifiers mean for you</title>

                <description>Starting Jan. 1, 2020, doctors must use new Medicare Beneficiary Identifiers instead of Health Insurance Claims Numbers on claims submission and eligibility transactions.</description>

                    <pubDate>August 26, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/medicare-beneficiary-identifiers-and-doctors-of-optometry</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/MBIs.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/medicare-beneficiary-identifiers-and-doctors-of-optometry</guid>
            </item>
            <item>
                <title>That burnt-out feeling? Could be heaping EHR messages</title>

                <description>If a perpetually full inbox of EHR messages and unresolved tasks gives you nightmares, be forewarned that it may increase risk of burnout. A new study makes the case for improved EHR workflow.</description>

                    <pubDate>July 23, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/physician-burnout-ehr</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/DoctorBurnoutEHR.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/physician-burnout-ehr</guid>
            </item>
            <item>
                <title>EPA regulations will soon affect optometric practices</title>

                <description>Revised EPA regulations for hazardous waste pharmaceuticals, scheduled to take effect Aug. 21, will affect optometric practices. Here’s what you need to know to be compliant.</description>

                    <pubDate>July 25, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/flushing-hazardous-waste-epa</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Dispose_Properly.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/flushing-hazardous-waste-epa</guid>
            </item>
            <item>
                <title>Ethically incorporating telehealth/telemedicine services into your practice</title>

                <description>In states that permit online refractions, are there ethical considerations to the interaction of doctors of optometry with telehealth/telemedicine technology? How can doctors of optometry ethically incorporate its use into their practices to benefit patients?</description>

                    <pubDate>July 15, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/ethically-incorporating-telehealth-telemedicine-services-into-your-practice</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Telehealth.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/ethically-incorporating-telehealth-telemedicine-services-into-your-practice</guid>
            </item>
            <item>
                <title>Transition right</title>

                <description>Whether you’re buying or selling a practice, or heading toward retirement, your career transitions take careful planning.</description>

                    <pubDate>July 8, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/transition-right</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/TransitionRight.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/transition-right</guid>
            </item>
            <item>
                <title>The liability lowdown</title>

                <description>Do you know the difference between general and professional liability insurance? Here are the answers to some frequently asked questions about liability insurance.</description>

                    <pubDate>July 1, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/frequently-asked-questions-about-liability-insurance</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/ProfessionalLiabilityInsurance.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/frequently-asked-questions-about-liability-insurance</guid>
            </item>
            <item>
                <title>How do good doctors compete with bad companies?</title>

                <description>Well intentioned as some may be, some new technologies threaten to create barriers and delay timely patient care and disrupt the doctor-patient relationship. Learn how to improve your practice to compete in the future.</description>

                    <pubDate>May 23, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-good-doctors-compete-with-bad-companies</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/GoodDocVSBadCO.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-good-doctors-compete-with-bad-companies</guid>
            </item>
            <item>
                <title>Life happens, whether we’re ready or not</title>

                <description>National Life Insurance Day is an observance that reminds Americans how proper planning now buys peace of mind in the future. Help protect your loved ones with life insurance sponsored through AOAExcel&#174;.</description>

                    <pubDate>May 2, 2022</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/national-life-insurance-day</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/National-Life-Insurance-Day.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/national-life-insurance-day</guid>
            </item>
            <item>
                <title>Team effort</title>

                <description>Hiring the right people for the right job can make every patient experience positive and set your practice apart.</description>

                    <pubDate>April 17, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/team-effort</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/TeamEffort.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/team-effort</guid>
            </item>
            <item>
                <title>What to do now to retire comfortably</title>

                <description>April 8-12 is National Retirement Planning Week, an opportunity to take a critical look at your financial planning for a secure retirement. Need help? AOAExcel&#174; has solutions. </description>

                    <pubDate>April 8, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/national-retirement-week</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/RetirementWeek2019.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/national-retirement-week</guid>
            </item>
            <item>
                <title>How to become a bilingual practice</title>

                <description>Communication with patients is vital to explaining procedures, gathering patient information and providing proper treatment. A bilingual practice can seal the deal for patients seeking health care providers.</description>

                    <pubDate>March 13, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-become-a-bilingual-practice</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-become-a-bilingual-practice</guid>
            </item>
            <item>
                <title>Be a social whiz</title>

                <description>Social media is a prime opportunity to efficiently and effectively message the importance of regular, comprehensive eye exams and the optometric services you furnish. Learn the do’s and don’t’s of social media.</description>

                    <pubDate>February 25, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/be-a-social-whiz</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/SocialMedia.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/be-a-social-whiz</guid>
            </item>
            <item>
                <title>How to balance work and home life</title>

                <description>AOA is celebrating Valentine’s by sharing relationship advice from optometry duos! Read their tips on how to achieve healthy work-life balance.</description>

                    <pubDate>February 11, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-balance-work-and-home-life</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/OptometricCouples.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-balance-work-and-home-life</guid>
            </item>
            <item>
                <title>Physician burnout improving, still high comparatively </title>

                <description>Physician burnout may be improving in part due to interventional efforts—or flat out attrition—yet more can be done to address burnout and the AOA offers resources. </description>

                    <pubDate>February 26, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/physician-burnout-improving-still-high-comparatively</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/DoctorBurnout.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/physician-burnout-improving-still-high-comparatively</guid>
            </item>
            <item>
                <title>What do patients think about the Open Payments program?</title>

                <description>At least half of patients in study indicated they wanted to know if their doctors receive industry payments.</description>

                    <pubDate>January 22, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/what-do-patients-think-about-the-open-payments-program</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/OpenPayments.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/what-do-patients-think-about-the-open-payments-program</guid>
            </item>
            <item>
                <title>Paraoptometric certification can boost a career</title>

                <description>The AOA offers four certification programs for optometric staff. Each program requires successful completion of an examination prepared and administered by the Commission on Paraoptometric Certification (CPC), with the assistance of the Professional Testing Corporation&#174;.</description>

                    <pubDate>January 2, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/paraoptometric-certification-can-boost-a-career</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Para_certification.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/paraoptometric-certification-can-boost-a-career</guid>
            </item>
            <item>
                <title>Doctor of optometry eschews sideline in diabetes crusade</title>

                <description>How she formed a support group for prediabetic and diabetic patients and why she’s seeking certification as a diabetes educator.</description>

                    <pubDate>January 2, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/doctor-of-optometry-diabetes-crusade</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Support_group.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/doctor-of-optometry-diabetes-crusade</guid>
            </item>
            <item>
                <title>Members only: How AOA membership helps protect your practice and the profession</title>

                <description>Young doctors joined the AOA seeking help with consolidating student loans, finding authoritative clinical resources and saving on group purchases such as insurance. They also discovered, through the AOA’s 24/7 advocacy efforts on the state and federal levels, that there is power in numbers. </description>

                    <pubDate>December 25, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-aoa-membership-helps-protect-your-practice-and-the-profession</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Membership_2018.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-aoa-membership-helps-protect-your-practice-and-the-profession</guid>
            </item>
            <item>
                <title>How to optimize diabetic care</title>

                <description>Doctors should be open to point-of-care-testing in their practice and be open to Clinical Laboratory Improvement Amendments program enrollment and certification.</description>

                    <pubDate>December 4, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-optimize-diabetic-care</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/TalkingAboutDiabetes.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-optimize-diabetic-care</guid>
            </item>
            <item>
                <title>How to improve patient care and practice economics</title>

                <description>Tips for finding equilibrium among the desire to not only deliver top-notch patient care using the most advanced equipment, but also to keep the practice operating in the black.</description>

                    <pubDate>November 26, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-improve-patient-care-and-practice-economics</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/improve-patient-care.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-improve-patient-care-and-practice-economics</guid>
            </item>
            <item>
                <title>Fear not: 4 ways to counter kids’ exam anxiety</title>

                <description>Young children just aren’t fans of doctors’ visits. It’s a fact of life that doctors of optometry must navigate during pediatric eye exams, but there are strategies to help parents and providers.</description>

                    <pubDate>October 24, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/pediatric-exams-kids-fears</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/KidFears.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/pediatric-exams-kids-fears</guid>
            </item>
            <item>
                <title>How to retire with confidence</title>

                <description>It&#39;s never too late—or too early—to start saving; you just need to make a game plan for yourself or your staff members and access the resources. </description>

                    <pubDate>October 22, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-retire-with-confidence</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Retirement-2018.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-retire-with-confidence</guid>
            </item>
            <item>
                <title>CMS, ONC send message on fax’s demise; doctors put them on hold</title>

                <description>Officials not only called for a ‘No Fax Friday’ among health care last week, but also scheduled fax’s end date. Considering EHR interoperability isn’t up to snuff, is eliminating fax altogether practical?</description>

                    <pubDate>October 18, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/cms-onc-send-message-on-faxs-demise-doctors-put-them-on-hold</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/OldFax.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/cms-onc-send-message-on-faxs-demise-doctors-put-them-on-hold</guid>
            </item>
            <item>
                <title>Data breaches cost insurers big but providers more frequently</title>

                <description>No surprise here: Insurers’ data breaches claim far more patient records but plague individual providers more often. Are you prepared for a threat against your PHI?</description>

                    <pubDate>October 16, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/data-breaches-cost-insurers-big-but-providers-more-frequently</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/DataBreachesInsuranceMoney.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/data-breaches-cost-insurers-big-but-providers-more-frequently</guid>
            </item>
            <item>
                <title>Covering the bases: How to start a sports vision practice</title>

                <description></description>

                    <pubDate>October 9, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-start-a-sports-vision-practice</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Covering_the_Bases.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-start-a-sports-vision-practice</guid>
            </item>
            <item>
                <title>4 practice tips when disaster strikes</title>

                <description>Buildings can be repaired and rebuilt, but lost records can be just as disastrous.</description>

                    <pubDate>August 30, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/4-practice-tips-when-disaster-strikes</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/DisasterTips.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/4-practice-tips-when-disaster-strikes</guid>
            </item>
            <item>
                <title>Bad hires happen</title>

                <description>Hiring a trustworthy, professional staff is essential for any small business, including optometric practices. </description>

                    <pubDate>August 23, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/bad-hires-happen</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/BadHires.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/bad-hires-happen</guid>
            </item>
            <item>
                <title>AOA MORE reports first patient data, helps MIPS providers attest</title>

                <description>600 AOA members used AOA MORE registry to attest, submit MIPS data—avoiding $721,000 in penalties.</description>

                    <pubDate>July 31, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-more-reports-first-patient-data_helps-mips-providers-attest</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/AOAMORE.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-more-reports-first-patient-data_helps-mips-providers-attest</guid>
            </item>
            <item>
                <title>Keeping up with Dr. Jones</title>

                <description>According to an AOA survey, the majority of doctors of optometry who responded planned to spend less than $10,000 on clinical equipment in 2017 while 20% expected to shell out more than $30,000 on it.</description>

                    <pubDate>July 9, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/keeping-up-with-doctor-jones</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Brasington_AOA_Edlow.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/keeping-up-with-doctor-jones</guid>
            </item>
            <item>
                <title>STEM academia no different: Women face harassment</title>

                <description>How should employed, employing doctors of optometry handle workplace harassment?</description>

                    <pubDate>June 29, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/stem-academia-no-different-women-face-harassment</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Harassment.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/stem-academia-no-different-women-face-harassment</guid>
            </item>
            <item>
                <title>The do’s and don’ts of customer service</title>

                <description>Good service starts before patients walk through the door.</description>

                    <pubDate>June 21, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/the-dos-and-donts-of-customer-service</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/CustomerService.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/the-dos-and-donts-of-customer-service</guid>
            </item>
            <item>
                <title>Avoid delays—know these changes</title>

                <description>Medicare claims for therapy services provided after Dec. 31, 2017, are no longer subject to caps.</description>

                    <pubDate>June 20, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/medicare-repeals-payment-cap-for-therapy-services</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/MedicareCoding.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/medicare-repeals-payment-cap-for-therapy-services</guid>
            </item>
            <item>
                <title>Earned interest</title>

                <description>How primary care doctors of optometry with special interests find success in their optometric niches.</description>

                    <pubDate>June 13, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/earned-interest</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Niche-practices-AOA-Focus.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/earned-interest</guid>
            </item>
            <item>
                <title>Optometry’s bread and butter</title>

                <description>When it comes to billing and coding, are you leaving money on the table?</description>

                    <pubDate>May 28, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/optometrys-bread-and-butter</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/BreadandButter.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/optometrys-bread-and-butter</guid>
            </item>
            <item>
                <title>‘Own occupation’ benefit protects doctors’ futures</title>

                <description>AOAExcel&#174; makes understanding, selecting disability insurance easy.</description>

                    <pubDate>May 25, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/disability-insurance</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/DisabilityInsurance.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/disability-insurance</guid>
            </item>
            <item>
                <title>Sustainable solutions: Focusing on a green future</title>

                <description>Three sustainability solutions you can adopt in your office this Earth Day—and year round.</description>

                    <pubDate>April 19, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/sustainable-solutions-focusing-on-a-green-future</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/EarthDay.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/sustainable-solutions-focusing-on-a-green-future</guid>
            </item>
            <item>
                <title>Take special care when treating patients with special needs</title>

                <description>New Ethics Forum case study requires consideration of three ethics principles.</description>

                    <pubDate>January 26, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/ethics-disabilities</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/EthicsForum.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/ethics-disabilities</guid>
            </item>
            <item>
                <title>Concerning ill patients: Should they stay or should they go?</title>

                <description>Patient precautions, policies for keeping flu at bay.</description>

                    <pubDate>January 23, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/flu-epidemic</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/FluEpidemicOffice.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/flu-epidemic</guid>
            </item>
            <item>
                <title>CMS: Texting PHI among health care providers OK with caveats</title>

                <description>Attend upcoming HIPAA webinar on violations, fines</description>

                    <pubDate>January 18, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/cms-texting-phi-among-health-care-providers-ok-with-caveats</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Texting.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/cms-texting-phi-among-health-care-providers-ok-with-caveats</guid>
            </item>
            <item>
                <title>New tax rules good for small business, experts say</title>

                <description>Tax consultants say new Tax Cuts and Jobs Act offers opportunities for independent operators, such as doctors of optometry.</description>

                    <pubDate>January 11, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/taxtips</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/TaxTips.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/taxtips</guid>
            </item>
            <item>
                <title>From the President: Join us</title>

                <description>AOA membership provides the tools you need to succeed.</description>

                    <pubDate>November 28, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-tools-you-need-to-succeed</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/LetterfromthePresidentQuinn.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-tools-you-need-to-succeed</guid>
            </item>
            <item>
                <title>Keeping peace in the practice during the holidays</title>

                <description>Respect and planning will help you get through the holidays.</description>

                    <pubDate>November 15, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/keeping-peace-in-the-practice-during-the-holidays</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/keeping-peace-in-the-practice-during-the-holidays</guid>
            </item>
            <item>
                <title>Handle with care: How to dismiss a patient</title>

                <description>What ethical guidance must be considered when dismissing a patient?</description>

                    <pubDate>October 18, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/handle-with-care-how-to-dismiss-a-patient</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/handle-with-care-how-to-dismiss-a-patient</guid>
            </item>
            <item>
                <title>10 tips from the FTC to prevent cybertheft</title>

                <description>Get FTC-recommended resources.</description>

                    <pubDate>October 17, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/cybersecurity-awareness-month</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/cybersecurity-awareness-month</guid>
            </item>
            <item>
                <title>Don’t let your nest egg lay an egg</title>

                <description>Secure your future retirement now.</description>

                    <pubDate>October 12, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/dont-let-your-nest-egg-lay-an-egg</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/dont-let-your-nest-egg-lay-an-egg</guid>
            </item>
            <item>
                <title>How to add a subspecialty to your practice</title>

                <description>Adding a subspecialty can be an excellent business strategy that answers a big need in your community.</description>

                    <pubDate>October 9, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-add-a-subspecialty-to-your-practice</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-add-a-subspecialty-to-your-practice</guid>
            </item>
            <item>
                <title>Doctors of optometry share insights into their disaster planning and recovery</title>

                <description>As practices reopen, patients return seeking to replace lost contact lenses and glasses and to remove foreign objects from their eyes</description>

                    <pubDate>September 20, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/disaster-lessons</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Hurricane%20flood%20waters%20over%20road_180x180.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Hurricane%20flood%20waters%20over%20road.png" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/disaster-lessons</guid>
            </item>
            <item>
                <title>4 things to consider before volunteering</title>

                <description>There is no shortage of populations with little or no access to eye care, at home or abroad.</description>

                    <pubDate>September 5, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/4-things-to-consider-before-volunteering</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/4-things-to-consider-before-volunteering</guid>
            </item>
            <item>
                <title>Go green and save green</title>

                <description>Being eco-friendly is smart business, too, one doctor of optometry says.</description>

                    <pubDate>August 4, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/go-green-and-save-green</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/go-green-and-save-green</guid>
            </item>
            <item>
                <title>Server and protect: FTC attorney offers tips on how to handle cybertheft </title>

                <description>Identity theft among most common complaints filed. </description>

                    <pubDate>July 6, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/server-and-protect</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/server-and-protect</guid>
            </item>
            <item>
                <title>AOA encourages members to protect themselves against global cyberattacks</title>

                <description>Take steps for protection after May 12 “WannaCry” virus spreads to 150 countries.</description>

                    <pubDate>May 17, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-encourages-members-to-protect-themselves-against-cyberattacks</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-encourages-members-to-protect-themselves-against-cyberattacks</guid>
            </item>
            <item>
                <title>Credit breach continues grip on doctors of optometry, students</title>

                <description>Credit breach continues grip on doctors of optometry, students</description>

                    <pubDate>May 2, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/credit-breach-continues-grip-on-doctors</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/credit-breach-continues-grip-on-doctors</guid>
            </item>
            <item>
                <title>AOA cautions against email and phone scam</title>

                <description>Take precautions to protect yourself, practice against scammers.</description>

                    <pubDate>March 19, 2019</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-cautions-against-email-phishing-scams</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-cautions-against-email-phishing-scams</guid>
            </item>
            <item>
                <title>AOA to CMS: Significant changes needed to MIPS proposed structure</title>

                <description>AOA offers feedback on MIPS proposed rule.</description>

                    <pubDate>July 11, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-to-cms-significant-changes-needed-to-mips-proposed-structure</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-to-cms-significant-changes-needed-to-mips-proposed-structure</guid>
            </item>
            <item>
                <title>AOA cautions against email phishing scams</title>

                <description>ALERT: New email phishing scheme uses fraudulent AOA sender name to target doctors of optometry. Here are four ways to prevent falling victim to phishing scams. </description>

                    <pubDate>October 17, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/caution-email-phishing-scam</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Phishing-2018.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/caution-email-phishing-scam</guid>
            </item>
            <item>
                <title>4 ways AOA’s evidence-based guidelines support optometry</title>

                <description>Make the most of AOA’s new guidelines on diabetes, adult and pediatric exams.</description>

                    <pubDate>September 10, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/ebo-guidelines-in-practice</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/ClinicalPracticeGuidelines.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/ebo-guidelines-in-practice</guid>
            </item>
            <item>
                <title>4 ways to cater to aging eyes in your practice</title>

                <description>Tips on caring for a growing population of elderly patients in recognition of National Senior Citizens Day—and year round.</description>

                    <pubDate>August 21, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aging-eyes</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/AgingEye2018.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aging-eyes</guid>
            </item>
            <item>
                <title>Study: Industry reports $236 million in payments to eye doctors from 2014-2016</title>

                <description>Sunshine Act requires doctors to annually report payments to CMS.</description>

                    <pubDate>May 23, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/sunshine-act-industry-reports</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/TransparentCMS.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/sunshine-act-industry-reports</guid>
            </item>
            <item>
                <title>The best defense against office harassment? Going on offense with an office policy</title>

                <description>AOA Ethics Forum case study: Doctors of optometry liable for harassment-free workplace.</description>

                    <pubDate>April 30, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/the-best-defense-against-office-harassment</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Anti-harassment.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/the-best-defense-against-office-harassment</guid>
            </item>
            <item>
                <title>Review practice policies on harassment</title>

                <description>Policies create zero tolerance for harassment and lay out process for handling allegations.</description>

                    <pubDate>December 15, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/review-practice-policies-on-harassment</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/review-practice-policies-on-harassment</guid>
            </item>
            <item>
                <title>Cybersecurity pearls for online shopping</title>

                <description>4 tips to prevent a breach of personal, practice information.</description>

                    <pubDate>November 27, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/cybersecurity-and-cyber-monday</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/cybersecurity-and-cyber-monday</guid>
            </item>
            <item>
                <title>Medicare savings in generic eye drugs</title>

                <description>Dry eye, glaucoma meds make up most expensive ophthalmic medications.</description>

                    <pubDate>August 9, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/medicare-part-d-drug-costs</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/medicare-part-d-drug-costs</guid>
            </item>
            <item>
                <title>4 tips to get more pediatric patients through your door</title>

                <description>Attracting and keeping patients takes more than word-of-mouth—and a year-round, multi-communication channel push is required.</description>

                    <pubDate>August 8, 2018</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/tips-to-get-more-pediatric-patients-through-your-door</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/InfantSEEEyeExam2018.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/tips-to-get-more-pediatric-patients-through-your-door</guid>
            </item>
            <item>
                <title>Is your Windows OS on life support?</title>

                <description>Windows products that exceed their lifecycle may expose doctors to security risks.</description>

                    <pubDate>September 20, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/windows-os-on-life-support</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/windows-os-on-life-support</guid>
            </item>
            <item>
                <title>9 business solutions for doctors, practices</title>

                <description>AOAExcel&#174; offers services to help manage the business side of optometry.</description>

                    <pubDate>May 1, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/9-business-solutions-for-doctors</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/9-business-solutions-for-doctors</guid>
            </item>
            <item>
                <title>Tools of engagement: Enrolling staff as AOA associate members leads to practice success</title>

                <description>Paraoptometric associate membership jumped by nearly 8% in a single year.</description>

                    <pubDate>March 30, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/tools-of-engagement-enrolling-staff-as-aoa-associate-members</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/tools-of-engagement-enrolling-staff-as-aoa-associate-members</guid>
            </item>
            <item>
                <title>Of retinol, ruses and root veggies: The fantastic tale of carrots</title>

                <description>National Nutrition Month begs the question: Can carrots really help our vision? It’s a long story.</description>

                    <pubDate>March 15, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/retinol-ruses-and-root-veggies-fantastic-tale-of-carrots</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/retinol-ruses-and-root-veggies-fantastic-tale-of-carrots</guid>
            </item>
            <item>
                <title>Practice changes can increase office efficiency</title>

                <description>Optometry’s Meeting&#174; courses will open doctors’ eyes to possibilities.</description>

                    <pubDate>March 14, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/practice-changes-can-increase-office-efficiency</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/practice-changes-can-increase-office-efficiency</guid>
            </item>
            <item>
                <title>On Employee Appreciation Day, show your staff you care by encouraging their development</title>

                <description>A highly trained staff can contribute to boosting office efficiency and patient outcomes.</description>

                    <pubDate>March 3, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/on-employee-appreciation-day-show-your-staff-you-care</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/Hawaii.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/on-employee-appreciation-day-show-your-staff-you-care</guid>
            </item>
            <item>
                <title>Data breach: Implications for tax season?</title>

                <description>IRS offers steps if you believe your SSN is used to file a false tax return.</description>

                    <pubDate>February 1, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/data-breach-implications-for-tax-season</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/data-breach-implications-for-tax-season</guid>
            </item>
            <item>
                <title>How to make the most of the media megaphone</title>

                <description>Learn how to leverage local media to promote your practice and profession.</description>

                    <pubDate>January 10, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-make-the-most-of-the-media-megaphone</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-make-the-most-of-the-media-megaphone</guid>
            </item>
            <item>
                <title>6 types of photos to share on social media</title>

                <description>Sharing photos of your patients and staff is an effective way to market your practice.</description>

                    <pubDate>January 3, 2017</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/6-types-of-photos-to-share-on-social-media</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/6-types-of-photos-to-share-on-social-media</guid>
            </item>
            <item>
                <title>Holiday how to: Gifts, goals and goodwill</title>

                <description>Use these tips to give staff, and patients, a truly happy holiday.</description>

                    <pubDate>December 6, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/holiday-how-to-gifts-goals-and-goodwill</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/holiday-how-to-gifts-goals-and-goodwill</guid>
            </item>
            <item>
                <title>Credit freeze hinders PQRS feedback, AOA offers guidance</title>

                <description>AOA diligently working to help doctors, students following data breach.</description>

                    <pubDate>December 1, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/credit-freeze-hinders-pqrs-feedback</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/credit-freeze-hinders-pqrs-feedback</guid>
            </item>
            <item>
                <title>Considerations for a co-managed care strategy</title>

                <description>Experts in co-management offer tips and considerations for doctors exploring perioperative care model.</description>

                    <pubDate>November 21, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/considerations-for-a-comanaged-care-strategy</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/considerations-for-a-comanaged-care-strategy</guid>
            </item>
            <item>
                <title>What’s your plan? 4 tips for emergencies</title>

                <description>Putting emergency preparedness into practice is an essential part of good management.</description>

                    <pubDate>October 31, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/whats-your-plan-4-tips-for-emergencies</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/whats-your-plan-4-tips-for-emergencies</guid>
            </item>
            <item>
                <title>AOA, U.S. Postal Service team up to raise awareness on eye health and vision care</title>

                <description>AOA recruiting member doctors to educate postal workers on necessity of comprehensive eye exams.</description>

                    <pubDate>October 21, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-us-postal-service-raise-awareness-on-eye-health</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-us-postal-service-raise-awareness-on-eye-health</guid>
            </item>
            <item>
                <title>3 solutions for no-show patients</title>

                <description>When patients don’t show up or don’t cancel, doctors scramble to close the gap of lost care and revenue.</description>

                    <pubDate>October 20, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/3-solutions-for-noshow-patients</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/3-solutions-for-noshow-patients</guid>
            </item>
            <item>
                <title>MACRA final rule offers greater flexibility; AOA still has concerns</title>

                <description>Quality Payment Program first performance period to begin Jan. 1, 2017.</description>

                    <pubDate>October 19, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/macra-final-rule-offers-flexibility</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/macra-final-rule-offers-flexibility</guid>
            </item>
            <item>
                <title>In case of emergency</title>

                <description>Anything can happen, and you can ensure your practice is ready.</description>

                    <pubDate>October 17, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/in-case-of-emergency</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/in-case-of-emergency</guid>
            </item>
            <item>
                <title>3 actions to take now to help staff grow</title>

                <description>Don’t miss Nov. 1 deadline for paraoptometrics seeking to maintain and grow their professional skills.</description>

                    <pubDate>October 4, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/3-actions-to-help-staff-grow</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/3-actions-to-help-staff-grow</guid>
            </item>
            <item>
                <title>AOA tool helps doctors solve social networking dilemmas</title>

                <description>Ethics Forum allows AOA members to anonymously share opinions.</description>

                    <pubDate>October 3, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-tool-helps-solve-social-networking-dilemmas</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-tool-helps-solve-social-networking-dilemmas</guid>
            </item>
            <item>
                <title>AOA asks NBEO for assurances on student data safety</title>

                <description>Optometry students have concerns about providing personal data to take board examinations.</description>

                    <pubDate>September 29, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-asks-nbeo-for-assurances-on-data</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-asks-nbeo-for-assurances-on-data</guid>
            </item>
            <item>
                <title>How to prevent theft</title>

                <description>Use these tips to safeguard your practice.</description>

                    <pubDate>September 26, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-prevent-theft</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-prevent-theft</guid>
            </item>
            <item>
                <title>How to fund a retirement program for your practice</title>

                <description>A practice retirement program can help you keep valuable employees, save money for your own retirement and lower your taxes.</description>

                    <pubDate>September 14, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-fund-a-retirement-program-for-your-practice</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-fund-a-retirement-program-for-your-practice</guid>
            </item>
            <item>
                <title>UPDATE: Not meeting, attesting to MU? Hardship exceptions available</title>

                <description>AOA recommends members request exemption from penalty.</description>

                    <pubDate>February 12, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/not-meeting-attesting-to-mu-hardship-exceptions-available</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/not-meeting-attesting-to-mu-hardship-exceptions-available</guid>
            </item>
            <item>
                <title>Malpractice insurance: Ensure you’re covered even after retirement</title>

                <description>The right policy can shield you even after you hang up your white coat.</description>

                    <pubDate>September 5, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/malpractice-insurance-ensure-coverage-even-after-retirement</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/malpractice-insurance-ensure-coverage-even-after-retirement</guid>
            </item>
            <item>
                <title>Does the white clinical coat matter to patients?</title>

                <description>When it comes to doctors of optometry and the white coat, clearly one size doesn’t fit all.</description>

                    <pubDate>August 30, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/does-the-white-clinical-coat-matter-to-patients</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/does-the-white-clinical-coat-matter-to-patients</guid>
            </item>
            <item>
                <title>HIPAA: Then and now</title>

                <description>AOA resources can help make HIPAA less overwhelming, frustrating or scary.</description>

                    <pubDate>August 22, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/hipaa-then-and-now</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/hipaa-then-and-now</guid>
            </item>
            <item>
                <title>Doctors of optometry can play a role in erasing health disparities</title>

                <description>Learn how doctors can increase access to affordable, cost-effective and high-quality care in medically underserved communities.</description>

                    <pubDate>August 10, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/doctors-of-optometry-can-play-a-role-in-erasing-health-disparities</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/doctors-of-optometry-can-play-a-role-in-erasing-health-disparities</guid>
            </item>
            <item>
                <title>Credit breach continues grip on doctors of optometry, students</title>

                <description>Find pertinent information to resolve credit discrepancies.</description>

                    <pubDate>September 1, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/credit-breach-continues-grip-on-doctors-students</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/credit-breach-continues-grip-on-doctors-students</guid>
            </item>
            <item>
                <title>AOA member feedback impacts Medicare valuations for services</title>

                <description>Doctors of optometry play an important role in how codes are valued.</description>

                    <pubDate>May 4, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-member-feedback-impacts-medicare-valuations-for-services</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-member-feedback-impacts-medicare-valuations-for-services</guid>
            </item>
            <item>
                <title>How a strong doctor-office manager relationship can grow your practice</title>

                <description>Tips for building a dynamic duo.</description>

                    <pubDate>April 27, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-a-strong-doctor-office-manager-relationship-can-grow-your-practice</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-a-strong-doctor-office-manager-relationship-can-grow-your-practice</guid>
            </item>
            <item>
                <title>Share questions and comments in Ethics Forum</title>

                <description>AOA tool offers a platform to get answers to tough questions.</description>

                    <pubDate>April 5, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/share-questions-and-comments-in-ethics-forum</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/share-questions-and-comments-in-ethics-forum</guid>
            </item>
            <item>
                <title>Think About Your Eyes campaign continues to raise public awareness</title>

                <description>In 2016, the TAYE campaign has bigger plans to spread the word about eye health.</description>

                    <pubDate>March 15, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/think-about-your-eyes-campaign-continues-to-raise-public-awareness</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/think-about-your-eyes-campaign-continues-to-raise-public-awareness</guid>
            </item>
            <item>
                <title>Be prepared for more patients requesting to access their health records</title>

                <description>Be aware of new HIPAA guidance.</description>

                    <pubDate>March 1, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/be-prepared-for-more-patients-requesting-to-access-their-health-records</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/be-prepared-for-more-patients-requesting-to-access-their-health-records</guid>
            </item>
            <item>
                <title>Medicare supplier program requires fingerprint-based background checks </title>

                <description>Some practitioners might find the application process and the fees “burdensome.”</description>

                    <pubDate>February 23, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/medicare-supplier-program-requires-fingerprint-based-background-checks</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/medicare-supplier-program-requires-fingerprint-based-background-checks</guid>
            </item>
            <item>
                <title>4 ways to protect your patients and practice from cyberattacks</title>

                <description>Recommendations to keep your patients and practice protected.</description>

                    <pubDate>February 19, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/4-ways-to-protect-your-patients-and-practice-from-cyberattacks</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/4-ways-to-protect-your-patients-and-practice-from-cyberattacks</guid>
            </item>
            <item>
                <title>When doctors become patients</title>

                <description>How to keep your office running smoothly when you’re under the weather.</description>

                    <pubDate>February 1, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/when-doctors-become-patients</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/when-doctors-become-patients</guid>
            </item>
            <item>
                <title>The benefits of a bilingual practice</title>

                <description>Get tips on communicating with patients—in any language.</description>

                    <pubDate>January 22, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/the-benefits-of-a-bilingual-practice</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/the-benefits-of-a-bilingual-practice</guid>
            </item>
            <item>
                <title>Harmed by contact lenses? Report now</title>

                <description>Reporting of adverse events to FDA helps ensure patient and public safety.</description>

                    <pubDate>January 14, 2016</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/harmed-by-contact-lenses-report-now</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/harmed-by-contact-lenses-report-now</guid>
            </item>
            <item>
                <title>Medicare Part D prescribing data offers insight</title>

                <description>Compare your practice with national averages.</description>

                    <pubDate>November 11, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/medicare-part-d-prescribing-data-offers-insight</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/medicare-part-d-prescribing-data-offers-insight</guid>
            </item>
            <item>
                <title>AOA nets 2016 Medicare fee schedule wins</title>

                <description>AOA continues to fight and win for doctors of optometry and their Medicare patients.</description>

                    <pubDate>November 6, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-nets-2016-medicare-fee-schedule-wins</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-nets-2016-medicare-fee-schedule-wins</guid>
            </item>
            <item>
                <title>9 member benefits through AOAExcel&#174;</title>

                <description>Exclusive products and services help doctors of optometry achieve success.</description>

                    <pubDate>October 14, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/9-member-benefits-through-aoaexcel</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/9-member-benefits-through-aoaexcel</guid>
            </item>
            <item>
                <title>Health centers to expand services with $500 million grants</title>

                <description>Eye care services in health centers expanding.</description>

                    <pubDate>September 24, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/health-centers-to-expand-services-with-500-million-grants</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/health-centers-to-expand-services-with-500-million-grants</guid>
            </item>
            <item>
                <title>Doctors: Are you covered?</title>

                <description>AOA professional liability program guarantees coverage</description>

                    <pubDate>March 20, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/doctors-are-you-covered</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/doctors-are-you-covered</guid>
            </item>
            <item>
                <title>Tax law change could impact doctors</title>

                <description>Ask your tax consultant about new regulations</description>

                    <pubDate>March 4, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/tax-law-change-could-impact-doctors</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/tax-law-change-could-impact-doctors</guid>
            </item>
            <item>
                <title>Why doctors of optometry should seek hospital privileges</title>

                <description>AOA releases an updated how-to resource on hospital privileges.</description>

                    <pubDate>December 22, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/why-doctors-of-optometry-should-seek-hospital-privileges</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/why-doctors-of-optometry-should-seek-hospital-privileges</guid>
            </item>
            <item>
                <title>CMS issues EHR Incentive Programs final rule</title>

                <description>Find out how this final rule impacts doctors of optometry.</description>

                    <pubDate>October 8, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/cms-issues-ehr-incentive-programs-final-rule</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/cms-issues-ehr-incentive-programs-final-rule</guid>
            </item>
            <item>
                <title>Cybersecurity: Is your patient information, practice protected?</title>

                <description>Safeguard patient data and your practice with these cybersecurity tips.</description>

                    <pubDate>October 7, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/cybersecurity-is-your-patient-information-practice-protected</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/cybersecurity-is-your-patient-information-practice-protected</guid>
            </item>
            <item>
                <title>Create a space for kids in your office</title>

                <description>Doctors share their tips for keeping kids comfortable during visits.</description>

                    <pubDate>September 25, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/create-a-space-for-kids-in-your-office</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2015/Child_Office.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/create-a-space-for-kids-in-your-office</guid>
            </item>
            <item>
                <title>Prepare for a shift in credit card fraud liability</title>

                <description>Learn how the coming EMV payment system affects your practice.</description>

                    <pubDate>September 22, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/prepare-for-a-shift-in-credit-card-fraud-liability</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/prepare-for-a-shift-in-credit-card-fraud-liability</guid>
            </item>
            <item>
                <title>Significant policy change in post-op co-management</title>

                <description>Paper reverses long-held ophthalmology position on co-managed care.</description>

                    <pubDate>September 15, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/significant-policy-change-in-post-op-co-management</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/significant-policy-change-in-post-op-co-management</guid>
            </item>
            <item>
                <title>How to go the distance</title>

                <description>Two AOA-member doctors, with a combined 123 years in practice, offer tips for a long and happy career.</description>

                    <pubDate>September 14, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-go-the-distance</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-go-the-distance</guid>
            </item>
            <item>
                <title>Accommodate aging eyes in your practice</title>

                <description>Doctors of optometry provide vitally important care to help seniors see better and lead more independent lives.</description>

                    <pubDate>September 11, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/accommodate-aging-eyes-in-your-practice</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/accommodate-aging-eyes-in-your-practice</guid>
            </item>
            <item>
                <title>CMS tests Medicare Advantage plan benefit designs</title>

                <description>Innovative plan benefit design model could cut costs, improve care for enrollees.</description>

                    <pubDate>September 3, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/cms-tests-medicare-advantage-plan-benefit-designs</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/cms-tests-medicare-advantage-plan-benefit-designs</guid>
            </item>
            <item>
                <title>Get your practice noticed online</title>

                <description>Don’t allow a neglected or outdated website to turn new patients away.</description>

                    <pubDate>September 2, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/get-your-practice-noticed-online</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/get-your-practice-noticed-online</guid>
            </item>
            <item>
                <title>Protect your practice from copyright infringement</title>

                <description>Use photo assets wisely.</description>

                    <pubDate>August 24, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/protect-your-practice-from-copyright-infringement</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/protect-your-practice-from-copyright-infringement</guid>
            </item>
            <item>
                <title>New reports: AOA members tally higher incomes</title>

                <description>AOA surveys offer insight into today’s optometric practice characteristics.</description>

                    <pubDate>August 19, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/new-reports-aoa-members-tally-higher-incomes</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/new-reports-aoa-members-tally-higher-incomes</guid>
            </item>
            <item>
                <title>Position your practice for aging eyes</title>

                <description>Doctors of optometry provide vitally important care to help seniors see better and lead more independent lives.</description>

                    <pubDate>August 18, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/position-your-practice-for-aging-eyes</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/position-your-practice-for-aging-eyes</guid>
            </item>
            <item>
                <title>Survey: Vision insurance sales increase</title>

                <description>How voluntary, supplemental and ancillary benefits differ.</description>

                    <pubDate>July 10, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/survey-vision-insurance-sales-increase</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/survey-vision-insurance-sales-increase</guid>
            </item>
            <item>
                <title>4 paths to practice protection</title>

                <description>Brush up on these lesser-known ways to protect your business.</description>

                    <pubDate>July 1, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/4-paths-to-practice-protection</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/4-paths-to-practice-protection</guid>
            </item>
            <item>
                <title>Improving patient care with certified paraoptometric staff members</title>

                <description>Why 100% paraoptometric certification matters.</description>

                    <pubDate>June 11, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/improving-patient-care-with-certified-paraoptometric-staff-members</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/improving-patient-care-with-certified-paraoptometric-staff-members</guid>
            </item>
            <item>
                <title>How to successfully navigate Medicare Advantage plans </title>

                <description>Doctors of optometry from around the country offer advice on this growing market.</description>

                    <pubDate>May 14, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-successfully-navigate-medicare-advantage-plans</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/how-to-successfully-navigate-medicare-advantage-plans</guid>
            </item>
            <item>
                <title>AOA releases directory of accountable care organizations</title>

                <description>Members have a new tool to identify ACOs nationwide.</description>

                    <pubDate>May 11, 2015</pubDate>

<link>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-releases-directory-of-accountable-care-organizations</link>                    <guid>https://www.aoa.org//news/practice-management/perfect-your-practice/aoa-releases-directory-of-accountable-care-organizations</guid>
            </item>
            <item>
                <title>How to win at independent optometry </title>

                <description>Kurt Steele, O.D., on his new book and ongoing commitment to optometric advocacy. </description>

                    <pubDate>March 3, 2026</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/how-to-win-at-independent-optometry</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2026/march-5_member-in-focus_1600x800.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/how-to-win-at-independent-optometry</guid>
            </item>
            <item>
                <title>A trailblazer passes: Paul Farkas, O.D., leaves a legacy of innovation </title>

                <description>Optometry honors a powerful voice for the profession’s advancement and the founder of the first contact lens-only practice in the U.S.  </description>

                    <pubDate>January 25, 2026</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/a-trailblazer-passes-paul-farkas-od-leaves-a-legacy-of-innovation</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2026/Farkas_Hero.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/a-trailblazer-passes-paul-farkas-od-leaves-a-legacy-of-innovation</guid>
            </item>
            <item>
                <title>What pediatricians should know about eye health</title>

                <description>AOA member Chelsey Moore, O.D., shares the messages optometrists should communicate to pediatricians about children’s eye health. </description>

                    <pubDate>November 9, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/5-things-pediatricians-should-know-about-eye-health</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Five_Things_DrMoore_Hero.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/5-things-pediatricians-should-know-about-eye-health</guid>
            </item>
            <item>
                <title>Advocating for optometry’s littlest patients </title>

                <description>John Tassinari, O.D., says InfantSEE&#174; has changed eye care for babies across the country. </description>

                    <pubDate>November 2, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/advocating-for-optometrys-littlest-patients</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/InfantSEE_Tassinari_Hero.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/advocating-for-optometrys-littlest-patients</guid>
            </item>
            <item>
                <title>Dry eye treatment creates growth potential for optometrists </title>

                <description>Janelle Davison, O.D., is reinvigorating her practice with a dry eye clinic. </description>

                    <pubDate>October 12, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/dry-eye-treatment-creates-growth-potential-for-optometrists</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Janelle-Davison_WIF_1600x800_v1.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/dry-eye-treatment-creates-growth-potential-for-optometrists</guid>
            </item>
            <item>
                <title>Honoring longtime AOA member and dedicated volunteer Heather Tibbetts </title>

                <description>AOA member Heather Tibbetts, CPOT, will posthumously receive AOA’s Paraoptometric Lifetime Achievement Award. </description>

                    <pubDate>September 16, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/honoring-longtime-aoa-member-and-dedicated-volunteer-heather-tibbetts</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Honoring-Heather-Tibbetts_WIF-sept-18.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/honoring-longtime-aoa-member-and-dedicated-volunteer-heather-tibbetts</guid>
            </item>
            <item>
                <title>Paraoptometric associates create caring first impressions for eye care </title>

                <description>Matthew Baseley, CPOT, CPOC, shows the importance of paraoptometrics for thriving practices. </description>

                    <pubDate>September 2, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/paraoptometric-associates-create-caring-first-impressions-for-eye-care</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/WIF_member-focus_matthew-baseley_1600x800.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/paraoptometric-associates-create-caring-first-impressions-for-eye-care</guid>
            </item>
            <item>
                <title>Honoring an optometry trailblazer: Richard Hopping, O.D.  </title>

                <description>A past AOA president and warrior for the profession has passed away. The AOA sends condolences to the Hopping family as they remember their father and role model.  </description>

                    <pubDate>August 12, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/honoring-an-optometry-trailblazer-richard-hopping-od</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/WIF_aug-14_memorial.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/honoring-an-optometry-trailblazer-richard-hopping-od</guid>
            </item>
            <item>
                <title>She’s going FAR </title>

                <description>Mahsa Masoudi, O.D., details what it’s like to serve as an AOA Federal Advocacy Representative. </description>

                    <pubDate>August 18, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/shes-going-far</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/KGP_AOA_Focus_Masoudi2025_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/shes-going-far</guid>
            </item>
            <item>
                <title>Community outreach creates avenues for vision care access </title>

                <description>Meron Fitta, O.D., draws on personal experience to inspire future optometrists. </description>

                    <pubDate>July 28, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/community-outreach-creates-avenues-for-vision-care-access</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/member-in-focus_july-31_1600x800.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/community-outreach-creates-avenues-for-vision-care-access</guid>
            </item>
            <item>
                <title>What it takes to work on a comprehensive care team </title>

                <description>AOA member Nanette Curtis, O.D., shares the five essentials. </description>

                    <pubDate>July 14, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/what-it-takes-to-work-on-a-comprehensive-care-team</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/WIF_Nanette-Curtis_1600x800_v1.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/what-it-takes-to-work-on-a-comprehensive-care-team</guid>
            </item>
            <item>
                <title>Honoring optometry’s best and brightest </title>

                <description>As the AOA and AOSA gathered for Optometry’s Meeting&#174; 2025, the outstanding contributions of AOA members and friends of optometry were recognized. </description>

                    <pubDate>July 7, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/honoring-optometrys-best-and-brightest</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Awards_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/honoring-optometrys-best-and-brightest</guid>
            </item>
            <item>
                <title>Committee spotlight: AOA’s Meetings &amp; Member Experiences Committee </title>

                <description>Optometry&#39;s Meeting&#174; is the profession’s premier event—and that’s because of a team of AOA volunteers who make it happen! Get to know the AOA’s Meetings &amp; Member Experiences Committee and what they have planned for this year’s event. </description>

                    <pubDate>June 17, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/committee-spotlight-aoas-meetings-and-member-experiences-committee</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/MMEC_WIF_june-16_1600x800.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/committee-spotlight-aoas-meetings-and-member-experiences-committee</guid>
            </item>
            <item>
                <title>Making her dream a reality </title>

                <description>What do you do when opportunity knocks? Alyssa Putman, O.D., opened the door—and on the other side was the practice she dreamed of. </description>

                    <pubDate>June 4, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/making-her-dream-a-reality</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Putnam_AOA_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/making-her-dream-a-reality</guid>
            </item>
            <item>
                <title>Student-centered initiatives promote optometry careers </title>

                <description>As students contemplate their futures, inspire them to consider careers in optometry. </description>

                    <pubDate>May 19, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/student-centered-initiatives-promote-optometry-careers</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/TalkingtoStudents_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/student-centered-initiatives-promote-optometry-careers</guid>
            </item>
            <item>
                <title>1 year strong, Myopia Collective advancing a new standard of care </title>

                <description>A groundbreaking partnership between the AOA and CooperVision that launched last spring, the Myopia Collective’s 3,500 members are just getting started on their mission to elevate the standard of care for children with myopia. </description>

                    <pubDate>May 5, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/1-year-strong-myopia-collective-advancing-a-new-standard-of-care</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Myopia_Collective_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/1-year-strong-myopia-collective-advancing-a-new-standard-of-care</guid>
            </item>
            <item>
                <title>Elevating optometry by advocating for dry eye patients </title>

                <description>Nora Lee Cothran, O.D., shares her experience with the Ocular Laboratory for Analysis of Biomarkers. </description>

                    <pubDate>April 9, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/elevating-optometry-by-advocating-for-dry-eye-patients</link>                        <media:thumbnail url="https://www.aoa.org/a/21182" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/member-in-focus_WIF_nora-cothran_1600x800_v2.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/elevating-optometry-by-advocating-for-dry-eye-patients</guid>
            </item>
            <item>
                <title>Congratulations to the AOA’s 2025 award winners </title>

                <description>The winners will be honored at a ceremony during Optometry’s Meeting&#174; 2025. </description>

                    <pubDate>March 27, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/congratulations-to-the-aoas-2025-award-winners</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/Star_Award_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Star_Award_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/congratulations-to-the-aoas-2025-award-winners</guid>
            </item>
            <item>
                <title>Inspiring optometry’s next generation </title>

                <description>Tessa Sokol, O.D., explains why recruiting the best and brightest into our profession isn’t just beneficial—it’s essential for the future of optometry. </description>

                    <pubDate>March 11, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/inspiring-optometrys-next-generation</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/Tessa-Sokol_WIF_180x180_v1.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Tessa-Sokol_WIF_1600x800_v2.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/inspiring-optometrys-next-generation</guid>
            </item>
            <item>
                <title>A passion for grassroots </title>

                <description>The importance of a full-press advocacy plan in support of affiliates’ statehouse efforts, according to past AOA State Government Relations Committee Chair Johndra McNeely, O.D. </description>

                    <pubDate>February 18, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/a-passion-for-grassroots</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/AOA_Focus_WI24_Johndra_McNeely_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/AOA_Focus_WI24_Johndra_McNeely_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/a-passion-for-grassroots</guid>
            </item>
            <item>
                <title>Bringing the optometric community together  </title>

                <description>The AOA announced its new Advocacy Network Partner Program and recognized Alan Glazier, O.D., the influential founder of ODs on Facebook, as its first advocacy network partner. Read more about the doctor of optometry behind the online community. </description>

                    <pubDate>February 12, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/bringing-the-optometric-community-together</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/WIF_feb-13_180x180_v3.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/WIF_feb-13_1600x800_v4.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/bringing-the-optometric-community-together</guid>
            </item>
            <item>
                <title>Optometry finds voice in influential society </title>

                <description>Michael Mittelman, O.D., provides optometry’s perspective and more as part of the influential Society of Federal Health Professionals.</description>

                    <pubDate>December 18, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/optometry-finds-voice-in-influential-society</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Mittelman_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Mittelman_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/optometry-finds-voice-in-influential-society</guid>
            </item>
            <item>
                <title>Remembering Debbie Hettler, O.D. </title>

                <description>AOA members recall the strength of spirit of a dedicated member of the Association of Armed Forces and Federal Optometric Services and how it characterized her time with them. </description>

                    <pubDate>December 16, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/remembering-debbie-hettler</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/In_Memorium_without_name_180x180.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/In_Memorium_without_name.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/remembering-debbie-hettler</guid>
            </item>
            <item>
                <title>Part of the solution </title>

                <description>Heather Atcherson, O.D., explains how volunteering and engaging as a member of the AOA and your affiliate association can make a bigger impact than you might imagine. </description>

                    <pubDate>October 22, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/part-of-the-solution</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Member%20Spotlight%20Hero_DrAtcherson_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Member%20Spotlight%20Hero_DrAtcherson_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/part-of-the-solution</guid>
            </item>
            <item>
                <title>‘Changing the face of how we practice’ </title>

                <description>Tareq Nabhan, O.D., teaches students of optometry about the current moment in technology and how it will affect the profession’s future. </description>

                    <pubDate>October 15, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/changing-the-face-of-how-we-practice</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/20240531_DrTareqIssamNabhan-Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/20240531_DrTareqIssamNabhan-HERO.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/changing-the-face-of-how-we-practice</guid>
            </item>
            <item>
                <title>On the radar: Emerging technologies </title>

                <description>The AOA’s New Technology Committee shares five areas they are investigating and how they might affect your practice. </description>

                    <pubDate>September 17, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/on-the-radar-emerging-technologies</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Dr_Storch_EmergingTechnologies_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Dr_Storch_EmergingTechnologies_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/on-the-radar-emerging-technologies</guid>
            </item>
            <item>
                <title>Lessons in staff retention from a 50-year-practicing paraoptometric</title>

                <description>September is Paraoptometric Appreciation Month. Read on to find out how paraoptometric Terrie Call has thrived at a Virginia practice over an unusually long span and how the profession honored her service. </description>

                    <pubDate>September 5, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/lessons-in-staff-retention-from-a-50-year-practicing-paraoptometric</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Call_Para_50year_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Call_Para_50year_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/lessons-in-staff-retention-from-a-50-year-practicing-paraoptometric</guid>
            </item>
            <item>
                <title>Remembering Virgil Deering</title>

                <description>The longtime and influential Iowa Optometric Association executive director was known for his passion for the profession, helping propel scope expansion in Iowa and mentoring a generation of executive directors.</description>

                    <pubDate>August 14, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/remembering-virgil-deering</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/VirgilDeering_Memorium.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Memorial%20Image%20in%20Frame_VirgilDeering.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/remembering-virgil-deering</guid>
            </item>
            <item>
                <title>Understanding the past to inform a better future </title>

                <description>Longtime Hindsight editor David Goss, O.D., Ph.D., shares his thoughts on optometric history and advice for young optometrists. </description>

                    <pubDate>August 14, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/understanding-the-past-to-inform-a-better-future</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Member%20Spotlight%20Thumbnail_DavidGoss.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Member%20Spotlight%20Hero_DavidGoss.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/understanding-the-past-to-inform-a-better-future</guid>
            </item>
            <item>
                <title>5 ways to center patient care </title>

                <description>Respecting patients’ time and delivering care as efficiently as possible is critical. AOA member Mile Brujic, O.D., shares his patient-first approach. </description>

                    <pubDate>July 17, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/5-ways-to-center-patient-care</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Brujic_PatientCare_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Brujic_PatientCare_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/5-ways-to-center-patient-care</guid>
            </item>
            <item>
                <title>AOA members help Olympians gain an edge</title>

                <description>The countdown to the Olympic Games in Paris is on. Discover how AOA member optometrists have helped elite athletes prepare.</description>

                    <pubDate>July 11, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/aoa-members-help-olympians-gain-an-edge</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Paris_Olympic_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Paris_Olympic_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/aoa-members-help-olympians-gain-an-edge</guid>
            </item>
            <item>
                <title>‘Advocacy is our history and our future’ </title>

                <description>Why—and how—to be an advocate for optometry. </description>

                    <pubDate>July 10, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/advocacy-is-our-history-and-our-future</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Dr_Laura_Suppa_Thumbnail.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Dr_Laura_Suppa_Hero.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/advocacy-is-our-history-and-our-future</guid>
            </item>
            <item>
                <title>Tennessee Welcomes You to Optometry’s Meeting&#174;   </title>

                <description>Tennessee Association of Optometric Physicians President Laura Sechler, O.D., shares how the event drives growth and what to expect in Music City. </description>

                    <pubDate>June 11, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/tennessee-welcomes-you-to-optometrys-meeting</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Member%20Spotlight%20Thumbnail_Laura_Sechler.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Member%20Spotlight%20Hero-Laura_Sechler.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/tennessee-welcomes-you-to-optometrys-meeting</guid>
            </item>
            <item>
                <title>On a mission: An OD&#39;s story of success</title>

                <description>Thuy Tran, O.D., shares insights on opening a practice in NYC, emphasizing clinical expertise, financial stability and networking for success, as well as her experiences volunteering to help those in need.</description>

                    <pubDate>May 1, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/member-in-focus-dr-thuy-tran</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Member%20Spotlight%20Thumbnail%20Template_DrTran%28May%29.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Member%20Spotlight%20Hero%20Template_DrThuyTran%28May2024%29.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/member-in-focus-dr-thuy-tran</guid>
            </item>
            <item>
                <title>Intentional leadership </title>

                <description>The AOA’s 2023 Young Optometrist of the Year is a leader—and she has been intentional in cultivating those skills. Uncover her philosophy on leadership. </description>

                    <pubDate>April 17, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/intentional-leadership</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/DrLaPuertaDec23-2%20Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/DrLaPuertaDec23-2-Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/intentional-leadership</guid>
            </item>
            <item>
                <title>115 years of family eye care </title>

                <description>What Natalie Noble, O.D., has learned from three previous generations of optometrists. She is the fourth generation of her family to serve Pennsylvania communities.</description>

                    <pubDate>March 18, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/115-years-of-family-eye-care</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Member%20Spotlight%20Thumbnail-DrNoble.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Member%20Spotlight%20Hero-DrNoble.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/115-years-of-family-eye-care</guid>
            </item>
            <item>
                <title>Optometric foundation’s track record leads to $2.5 million grant for children’s eye care in Ohio</title>

                <description>The state’s new Children’s Vision Initiative will work toward providing eye care to students throughout the state via the Ohio Optometric Foundation’s iSee program. Under the program, doctors of optometry volunteer to provide services to students who have been referred by school nurses and teachers.</description>

                    <pubDate>March 20, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/optometric-foundations-track-record-leads-to-25-million-grant-for-childrens-eye-care-in-ohio</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/iSee%20PDY%202_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/iSee%20PDY%202_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/optometric-foundations-track-record-leads-to-25-million-grant-for-childrens-eye-care-in-ohio</guid>
            </item>
            <item>
                <title>Honoring Charlotte Ferris’ dedication to optometry </title>

                <description>A long-time AOA staffer, Charlotte’s dedication to the association was palpable in everything she did. The AOA sends condolences and thanks to the Ferris family for their years of service.</description>

                    <pubDate>February 27, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/honoring-charlotte-ferris-dedication-to-optometry</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Memorial%20Image%20in%20Frame%20-%20Ferris_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Memorial%20Image%20in%20Frame%20-%20Ferris.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/honoring-charlotte-ferris-dedication-to-optometry</guid>
            </item>
            <item>
                <title>Representation matters in optometry</title>

                <description>Although about 13% of the U.S. population is Black, they are woefully underrepresented in optometry. They represent about 2% of practicing doctors of optometry and a little over 3% of full-time students in optometry schools and colleges, according to studies. Black doctors of optometry seek to grow those numbers.</description>

                    <pubDate>February 14, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/representation-matters-in-optometry</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Glover%20Thumbnail%20%28Member%20Spotlight%29.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Glover%20Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/representation-matters-in-optometry</guid>
            </item>
            <item>
                <title>Remembering a true friend of optometry: Patricia Hopping</title>

                <description>A crusader for vision and eye care in local, state and national communities, Patricia spread her love for the AOA across the country. The AOA sends condolences and thanks to the Hopping family for their years of service.  </description>

                    <pubDate>January 31, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/remembering-a-true-friend-of-optometry-patricia-hopping</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Memorial%20Image%20in%20Frame-Hopping-Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Memorial%20Image%20in%20Frame-Hopping.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/remembering-a-true-friend-of-optometry-patricia-hopping</guid>
            </item>
            <item>
                <title>AOA’s prestigious leadership program graduates another class  </title>

                <description>Learn how you can apply or nominate a doctor of optometry for the 2024 AOA Leadership Institute.</description>

                    <pubDate>December 6, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/aoas-prestigious-leadership-program-graduates-another-class</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Leadership_Institute_Logo_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Leadership%20Institute%20Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/aoas-prestigious-leadership-program-graduates-another-class</guid>
            </item>
            <item>
                <title>Inspiring the next gen of contact lens leaders</title>

                <description>Why and how future doctors can see themselves as cornea and contact lens leaders.</description>

                    <pubDate>November 2, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/inspiring-the-next-gen-of-contact-lens-leaders</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/DrReeder-SteveCraft_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/DrReeder_SteveCraft_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/inspiring-the-next-gen-of-contact-lens-leaders</guid>
            </item>
            <item>
                <title>Seeing potential</title>

                <description>R. Tracy Williams., O.D., a member of the AOA’s Vision Rehabilitation Committee, on vision rehabilitation and how you can coach patients from a can’t to can mindset.</description>

                    <pubDate>October 5, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/seeing-potential</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/TracyWilliamsOD_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/TracyWilliamsOD_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/seeing-potential</guid>
            </item>
            <item>
                <title>Taking eye care advocacy to a global scale</title>

                <description>Roger Jordan, O.D., one of optometry’s most effective and honored advocates in the U.S., was recently named to lead a key World Council of Optometry committee. On the committee, he will help shape optometry around the globe.</description>

                    <pubDate>September 28, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/taking-eye-care-advocacy-to-a-global-scale</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/WCO%20Selfie_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/WCO%20Selfie_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/taking-eye-care-advocacy-to-a-global-scale</guid>
            </item>
            <item>
                <title>Embracing the journey</title>

                <description>The AOA’s 2023 Paraoptometric of the Year says certification was the first step in propelling her career forward—and fueling a passion for the profession.</description>

                    <pubDate>September 27, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/embracing-the-journey</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Brandy%20Yeack%20Para%20of%20the%20Year_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Brandy%20Yeack%20Para%20of%20the%20Year_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/embracing-the-journey</guid>
            </item>
            <item>
                <title>Born to serve: Active duty paraoptometric professionals provide critical care</title>

                <description>September is Paraoptometric Appreciation Month, celebrating optometric practice staff around the country. Two paraoptometric professionals who provide eye care as active-duty veterans in the United States Armed Forces share their stories.</description>

                    <pubDate>September 20, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/born-to-serve-active-duty-paraoptometric-professionals-provide-critical-care</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Martinez-wPatient-Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Martinez-wPatient-Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/born-to-serve-active-duty-paraoptometric-professionals-provide-critical-care</guid>
            </item>
            <item>
                <title>‘Raising the ceiling’</title>

                <description>The AOA’s 2023 Optometrist of the Year explains his drive to take optometry higher.</description>

                    <pubDate>September 6, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/raising-the-ceiling</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Jon-Pederson_Garrett-Mogel_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Jon-Pederson_Garrett-Mogel_%28Hero%29.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/raising-the-ceiling</guid>
            </item>
            <item>
                <title>Honoring the profession’s finest at Optometry’s Meeting&#174; 2023</title>

                <description>When the AOA and AOSA gathered June 21-24 in Washington, D.C., for Optometry’s Meeting&#174; 2023, the profession set aside time to recognize the outstanding contributions of its members.</description>

                    <pubDate>July 6, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/honoring-the-professions-finest-at-optometrys-meeting-2023</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/HOF_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/HOF.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/honoring-the-professions-finest-at-optometrys-meeting-2023</guid>
            </item>
            <item>
                <title>A public health focus on pediatric care</title>

                <description>An AOA Leadership Institute graduate is striving to improve pediatric vision health literacy and address disparities nationwide.</description>

                    <pubDate>June 27, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/why-proper-documentation-is-vital</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Shelton_Headshot_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Shelton_Headshot.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/why-proper-documentation-is-vital</guid>
            </item>
            <item>
                <title>Change agent</title>

                <description>There is more than one way to advocate, a member of the AOA Leadership Development Committee explains.</description>

                    <pubDate>May 9, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/change-agent</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/HeleneClaytonJeter_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/HeleneClaytonJeter%281600x800%29.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/change-agent</guid>
            </item>
            <item>
                <title>The power of ‘yes’</title>

                <description>Uncover the one piece of advice the AOA’s Young Optometrist of the Year would offer to students and new doctors.</description>

                    <pubDate>April 5, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/the-power-of-yes</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Saysha%20Blazier%20O.D.-Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Saysha-Blazier.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/the-power-of-yes</guid>
            </item>
            <item>
                <title>AOA leader: ‘No stone unturned on behalf of our members’</title>

                <description>AOA Immediate Past President Robert C. Layman, O.D., discusses the biggest challenge he faced during his presidency: fighting the devaluation of care by vision plans. Learn how the AOA is prioritizing the issue and how members can engage.</description>

                    <pubDate>March 30, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/aoa-immediate-past-president-our-biggest-challenges</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/AOA-Bob-Layman.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/AOA_Bob_Layman_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/aoa-immediate-past-president-our-biggest-challenges</guid>
            </item>
            <item>
                <title>Optometry through Bubba’s eyes</title>

                <description>What Glen “Bubba” Steele, O.D., has seen in his long career—and what he hopes to see in optometry’s future.</description>

                    <pubDate>March 23, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/optometry-through-bubbas-eyes</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/DrSteele-KevinGarrett-Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/DrSteele-KevinGarrett-900x450.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/optometry-through-bubbas-eyes</guid>
            </item>
            <item>
                <title>Congratulations to the AOA’s 2023 award winners</title>

                <description>The winners will be honored at a ceremony during the 2023 Optometry’s Meeting&#174;.</description>

                    <pubDate>March 15, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/congratulations-to-the-aoas-2023-award-winners</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Awards-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Awards.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/congratulations-to-the-aoas-2023-award-winners</guid>
            </item>
            <item>
                <title>Confidence builder</title>

                <description>How the AOA’s 2022 Educator of the Year transitions students from talking in question marks to talking in periods.</description>

                    <pubDate>February 27, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/andrew-kemp-aoas-2022-educator-of-the-year-transitions-students-from-talking-in-question-marks-to-talking-in-period</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Kemp-Craft-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Kemp-Craft.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/andrew-kemp-aoas-2022-educator-of-the-year-transitions-students-from-talking-in-question-marks-to-talking-in-period</guid>
            </item>
            <item>
                <title>Distinguishing service</title>

                <description>The AOA’s 2022 Distinguished Service Award winner details her extensive service to the Indian Health Service and underserved communities. </description>

                    <pubDate>December 8, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/distinguishing-service</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Clary-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Clary.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/distinguishing-service</guid>
            </item>
            <item>
                <title>Successes in diabetes care</title>

                <description>This World Diabetes Day, the focus is on access to education. Living with diabetes himself, one AOA member is passionate about caring for and educating patients with diabetes.</description>

                    <pubDate>November 14, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/successes-in-diabetes-care</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Johnson-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Johnson.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/successes-in-diabetes-care</guid>
            </item>
            <item>
                <title>A humanitarian heart</title>

                <description>The AOA’s 2022 Paraoptometric Community Service Award winner has a heart for helping others.</description>

                    <pubDate>November 2, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/shantia-hinderlider-humanitarian-heart</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Shantia_Hinderlider-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Shantia_Hinderlider.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/shantia-hinderlider-humanitarian-heart</guid>
            </item>
            <item>
                <title>Colleagues honor ‘legend’ Glen Steele, O.D., upon retirement</title>

                <description>Dr. Steele, fondly known profession wide as “Bubba,” announced his retirement after 53 years as a pediatric vision provider and faculty member at Southern College of Optometry. </description>

                    <pubDate>October 25, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/glen-steele-honored-in-retirement</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Steele_Headshot-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/GlenSteeleRetirement.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/glen-steele-honored-in-retirement</guid>
            </item>
            <item>
                <title>Arthur B. Epstein, O.D., remembered for profound impact in optometry </title>

                <description>The former AOA Contact Lens &amp; Cornea Section chair, prolific author and respected authority on health care innovation, passed away on Sept. 27 at the age of 71.</description>

                    <pubDate>October 6, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/art-epstein</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/ArtEpstein-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/ArtEpstein.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/art-epstein</guid>
            </item>
            <item>
                <title>Next level</title>

                <description>The AOA’s 2022 Paraoptometric of the Year is always looking to advance herself and her colleagues to the next level.</description>

                    <pubDate>September 20, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/next-level-loretta-eriks-cpot</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Eriks_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Eriks.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/next-level-loretta-eriks-cpot</guid>
            </item>
            <item>
                <title>Paul B. Freeman, O.D., honored with top AOA low vision/vision rehabilitation award</title>

                <description>The Dr. Jerry P. Davidoff Vision Care Award is given annually to a doctor of optometry who is active in a clinical vision rehabilitation practice setting; has committed to giving back to optometry through the education of other practitioners; and has demonstrated a long-standing contribution and shared knowledge with fellow practitioners for the betterment of vision rehabilitation eye care.</description>

                    <pubDate>July 6, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/davidoff-award</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Davidoff-Award-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/DavidoffAward.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/davidoff-award</guid>
            </item>
            <item>
                <title>Leader to leader</title>

                <description>AOA President Robert C. Layman, O.D., and President-elect James P. DeVleming, O.D., reflect on the challenges and opportunities ahead for the association and the profession.</description>

                    <pubDate>June 12, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/leader-to-leader</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/ChangingLeadership.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/LEADERTOLEADER.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/leader-to-leader</guid>
            </item>
            <item>
                <title>Live like a local during Optometry’s Meeting&#174;</title>

                <description>Chicago-area AOA members share where to go in the city to make the most of your week.</description>

                    <pubDate>June 7, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/chicago-things-to-do</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Bean-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/ChicagoLights.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/chicago-things-to-do</guid>
            </item>
            <item>
                <title>The next generation of optometry’s leaders</title>

                <description>A former American Optometric Student Association president is one of the first graduates of the AOA’s Leadership Institute. Discover what he’s taking away from the program.</description>

                    <pubDate>May 24, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/the-next-generation-of-optometrys-leaders</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Sasser-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Sasser.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/the-next-generation-of-optometrys-leaders</guid>
            </item>
            <item>
                <title>AOA Foundation announces 2022 inductees into the National Optometry Hall of Fame</title>

                <description>For 24 years, the National Optometry Hall of Fame has recognized and honored doctors of optometry who have made significant and enduring contributions to the optometric profession.</description>

                    <pubDate>May 16, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/2022-hall-of-fame</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/NHOF.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/HOF-2022.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/2022-hall-of-fame</guid>
            </item>
            <item>
                <title>National InfantSEE&#174; program co-founder receives its top honor</title>

                <description>Glen Steele, O.D., professor of pediatric optometry at Southern College of Optometry, has spent his career of 50+ years spreading the word about children’s vision and eye care worldwide. To honor his contributions, Dr. Steele will receive the 2022 Dr. W. David Sullins, Jr. InfantSEE&#174; Award on June 16 at Optometry’s Meeting&#174;.</description>

                    <pubDate>May 12, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/sullins-award-winner</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/SullinsAward180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/SullinsAward.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/sullins-award-winner</guid>
            </item>
            <item>
                <title>A great fit</title>

                <description>An AOA member imparts to students her experience as a doctor and as a patient—she has severe myopia.</description>

                    <pubDate>May 5, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/a-great-fit</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Lillian_Kalaczniski_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Lillian_Kalaczniski.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/a-great-fit</guid>
            </item>
            <item>
                <title>Ukrainian refugees find succor in AOA doctor, executive director</title>

                <description>Some 4 million Ukrainians have fled their country in an unfolding humanitarian crisis stemming from Russia’s invasion. See how a pair of AOA members are making a difference one refugee at a time.</description>

                    <pubDate>April 7, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/ukrainian-refugees-find-succor-in-aoa-doctor-executive-director</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Ukraine_refugees-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Ukraine_refugees.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/ukrainian-refugees-find-succor-in-aoa-doctor-executive-director</guid>
            </item>
            <item>
                <title>Candidates announce 2022 election bids for AOA Board of Trustees</title>

                <description>AOA affiliate association delegations will have their voices heard at Optometry’s Meeting&#174; 2022 in Chicago, June 15-18, as they cast votes in the House of Delegates for the AOA Board of Trustees. Get acquainted with the candidates. </description>

                    <pubDate>April 6, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/candidates-announce-bids-for-board-of-trustees-elections</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/BoardofTrustees180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/BoardCandidates.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/candidates-announce-bids-for-board-of-trustees-elections</guid>
            </item>
            <item>
                <title>Congratulations to AOA’s 2022 award winners</title>

                <description>The winners will be honored at a ceremony during the 2022 Optometry’s Meeting&#174;. </description>

                    <pubDate>April 6, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/annual-award-winners</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Para-Awards.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/2022-Awards-Header.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/annual-award-winners</guid>
            </item>
            <item>
                <title>AOA spotlights women&#39;s progress during Women&#39;s History Month</title>

                <description>The AOA Board of Trustees’ makeup is almost 50% female, with five of the 11 board members women. It’s a sign of the times, as women now account for half of the practicing optometric workforce, as of October 2021. This is a big gain in just 10 years, as women were 40% of the workforce in 2012.</description>

                    <pubDate>March 30, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/women-in-optometry</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/InHerOwnWords.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Womens-in-optometry.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/women-in-optometry</guid>
            </item>
            <item>
                <title>Care close to home</title>

                <description>The AOA’s 2021 Distinguished Service Award winner explains how she makes a difference for the patients she sees at the Choctaw Nation Health Clinic in Oklahoma. </description>

                    <pubDate>March 28, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/care-close-to-home</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/MichelleWelch-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/MichelleWelch.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/care-close-to-home</guid>
            </item>
            <item>
                <title>Emerging leader</title>

                <description>The AOA Leadership Institute aims to energize and equip the next generation of champions for optometry, who will then be ready to step in and lead at all levels—local, state and beyond. The goal is to have a diverse leadership class each year that accurately represents the demographics of our rising generation of doctors of optometry. </description>

                    <pubDate>March 14, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/emerging-leader</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/YukikoOda-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/YukikoOda.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/emerging-leader</guid>
            </item>
            <item>
                <title>How one doctor lives a life of service</title>

                <description>Whether providing primary eye health care in western Pennsylvania or over 7,000 miles away in Kenya, AOA’s 2021 Young Optometrist of the Year shares what fuels his commitment to the profession.</description>

                    <pubDate>February 8, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/how-one-doctor-lives-a-life-of-service</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Henderson_Web-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Henderson_Web.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/how-one-doctor-lives-a-life-of-service</guid>
            </item>
            <item>
                <title>Jerald Combs, O.D., advocate and mentor, passes away</title>

                <description>The former president of the Kentucky Optometric Association, and a staunch advocate for optometry in his home state and the nation, passed Dec. 13, 2021.</description>

                    <pubDate>December 20, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/jerald-combs-obit</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Combs-OD-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Combs-OD.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/jerald-combs-obit</guid>
            </item>
            <item>
                <title>Connecting with patients as paraoptometrics</title>

                <description>George Ballato, CPOA, first began his work with an AOA-member doctor as the Spanish interpreter for patients—and that inclusivity has made all the difference for patients and his career.</description>

                    <pubDate>September 28, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/connecting-with-patients-as-paraoptometrics</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/George-Ballato-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/George-Ballato.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/connecting-with-patients-as-paraoptometrics</guid>
            </item>
            <item>
                <title>Building relationships</title>

                <description>Not sure how to begin your journey as an advocate for optometry? According to an AOA Distinguished Service Award winner, the key is developing relationships with legislators and their staffs. Plus, more tips on advocating successfully.</description>

                    <pubDate>September 14, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/building-relationships</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Jordan_%20180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Jordan.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/building-relationships</guid>
            </item>
            <item>
                <title>Persistence pays off</title>

                <description>Discover how one AOA member’s experiences influenced one of the profession’s most intensely watched scope expansions in recent history. Plus, join an upcoming virtual summit offering optometry’s advocates an opportunity to collaborate on best practices.</description>

                    <pubDate>August 18, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/persistence-pays-off</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/OM_Arkansas_Award-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/OM_Arkansas_Award.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/persistence-pays-off</guid>
            </item>
            <item>
                <title>Advocacy from academia</title>

                <description>In honor of National Teacher Appreciation Week, the AOA thanks optometric educators for the impact they make on students and the profession and for preparing the doctors of tomorrow.</description>

                    <pubDate>May 4, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/advocacy-from-academia</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Thank_You_Educators_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Thank_You_Educators.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/advocacy-from-academia</guid>
            </item>
            <item>
                <title>Women make giant strides</title>

                <description>Women may outnumber men in optometry schools today, but it wasn’t always that way. Learn more about female doctors of optometry who made a difference, in honor of Women’s History Month.</description>

                    <pubDate>March 15, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/women-make-giant-strides</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Womens_History_Month-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Womens-History-Month.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/women-make-giant-strides</guid>
            </item>
            <item>
                <title>New Year’s a poignant reminder of challenges before and still to come</title>

                <description>As 2020 concludes, the AOA’s Board of Trustees reflects on a year of unparalleled challenges and tireless resiliency as 2021 begins with promise.</description>

                    <pubDate>December 29, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/aoa-board-of-trustee-resolutions-2020</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/2021-New-Years.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/2020-Board-Resolutions.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/aoa-board-of-trustee-resolutions-2020</guid>
            </item>
            <item>
                <title>C. Clayton Powell, O.D., trailblazer for diversity within optometry, dies</title>

                <description>The Atlanta doctor of optometry and civil rights advocate fought to open doors for Black students interested in the profession, including helping to found the National Optometric Association.</description>

                    <pubDate>October 28, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/c-clayton-powell-od-obit</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Powell-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Powell-Obit.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/c-clayton-powell-od-obit</guid>
            </item>
            <item>
                <title>National Optometry Hall of Fame inductee James A. Boucher, O.D., passes away Sept. 20</title>

                <description>James A. Boucher, O.D., 83, founded his practice in Laramie, Wyoming, and served the community for five decades. Dr. Boucher specialized in cornea and contact lenses practice.</description>

                    <pubDate>September 22, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/james-a-boucher-obit</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/boucherobit180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Boucherobit.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/james-a-boucher-obit</guid>
            </item>
            <item>
                <title>Irving Bennett, O.D., leaves legacy of pioneering optometry and historical perspective</title>

                <description>The Pennsylvania doctor of optometry practiced for 46 years in Beaver Falls. But Dr. Bennett’s vision had an impact there and beyond.</description>

                    <pubDate>September 16, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/irving-bennett-od-leaves-legacy</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Bennett-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/BennetObit.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/irving-bennett-od-leaves-legacy</guid>
            </item>
            <item>
                <title>How paraoptometric certification launches opportunity</title>

                <description>Janet Millis, CPOT, AOA’s 2020 Paraoptometric of the Year, has found professional fulfilment through paraoptometric certification.</description>

                    <pubDate>September 9, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/janet-millis-finding-her-place</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Launch-Paraoptometric-Career-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Launch-Paraoptometric-Career.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/janet-millis-finding-her-place</guid>
            </item>
            <item>
                <title>Changing of the guard</title>

                <description>In a Q&amp;A with AOA Focus, current AOA President Barbara L. Horn, O.D., and incoming President William T. Reynolds, O.D., discuss triumphs and challenges and the way ahead for optometry in these extraordinary times. &#160;</description>

                    <pubDate>June 21, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/changing-of-the-guard-2020</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/AOA-Elections-2020-900.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/changing-of-the-guard-2020</guid>
            </item>
            <item>
                <title>AOA’s 2020-21 officers, trustees elected in historic vote</title>

                <description>Familiarize yourself with the AOA’s 2020-2021 Board of Trustees and read what AOA’s outgoing President Barbara L. Horn, O.D., had to say about a challenging year.</description>

                    <pubDate>June 22, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/aoa-2020-21-election</link>                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/aoa-2020-21-election</guid>
            </item>
            <item>
                <title>AOA doctors are delivering crisis care and easing strain on hospitals </title>

                <description>Frontline primary eye care providers are finding unusual ways to deliver care.</description>

                    <pubDate>April 2, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/aoa-doctors-frontline-care</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Doctor-arms-croseed.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/aoa-doctors-frontline-care</guid>
            </item>
            <item>
                <title>Foundation announces 2020 inductees into the National Optometry Hall of Fame</title>

                <description>For 22 years, the National Optometry Hall of Fame has recognized and honored doctors of optometry who have made significant and enduring contributions to the optometric profession.</description>

                    <pubDate>April 23, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/2020-hall-of-fame-inductees</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/2020HallofFame.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/2020-hall-of-fame-inductees</guid>
            </item>
            <item>
                <title>AOA members carry the message of #2020EyeExam into the future</title>

                <description>The Year of the Eye Exam is in full swing, and AOA members are thinking about how they can carry the momentum of this important AOA awareness campaign forward into the future. Here’s what doctors, students and paraoptometrics have to say about optometry’s future.</description>

                    <pubDate>February 24, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/members-carry-the-message-2020eyeexam-into-the-future</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/2020EyeExamPoster.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/members-carry-the-message-2020eyeexam-into-the-future</guid>
            </item>
            <item>
                <title>When the student becomes the teacher</title>

                <description>Interested in an academic career but love working with patients? The AOA’s 2019 Educator of the Year explains how you can have both.</description>

                    <pubDate>February 18, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/when-student-becomes-teacher</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Zanna_Kruoch.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/when-student-becomes-teacher</guid>
            </item>
            <item>
                <title>‘Just say yes’</title>

                <description>Even before graduating from optometry school, the AOA’s Young Optometrist of the Year was active in advocacy. And that made all the difference.</description>

                    <pubDate>January 14, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/jeni-kohn-vision-quest-young-optometrist-year</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/JeniKohn-BobStefko.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/jeni-kohn-vision-quest-young-optometrist-year</guid>
            </item>
            <item>
                <title>AOA Board resolves advocacy, public awareness in New Year</title>

                <description>As 2019 ends, AOA’s Board of Trustees reflects on an impactful year and the opportunities ahead in 2020.</description>

                    <pubDate>January 1, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/aoa-board-resolves-advocacy-public-awareness-in-new-year</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/2020BoardResolutions.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/aoa-board-resolves-advocacy-public-awareness-in-new-year</guid>
            </item>
            <item>
                <title>Nominate colleagues for 2020 Hall of Fame</title>

                <description>Honorees will be recognized at Optometry&#39;s Meeting&#174; 2020.</description>

                    <pubDate>November 18, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/nominate-hall-of-fame</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/HOF20.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/nominate-hall-of-fame</guid>
            </item>
            <item>
                <title>AOA honors active-duty sacrifice of Army doctor of optometry</title>

                <description>Maj. Charles R. Soltes, O.D., of California, died in Iraq in 2004 when an explosive device struck his convoy.</description>

                    <pubDate>November 6, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/aoa-honors-active-duty-sacrifice-of-army-doctor-of-optometry</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Thank_You_Veterans_AdobeStock_192675730.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/aoa-honors-active-duty-sacrifice-of-army-doctor-of-optometry</guid>
            </item>
            <item>
                <title>From small-town to big deal</title>

                <description>Honoring optometric staff this Paraoptometric Week, which drives recognition of paraoptometry as a profession that hinges on the strength of paraoptometric members as well as the support of doctors of optometry and other care providers.</description>

                    <pubDate>September 16, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/from-small-town-to-big-deal</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Melanie-Jenkins.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/from-small-town-to-big-deal</guid>
            </item>
            <item>
                <title>AOA adopts resolutions ranging from membership to media advocacy to veterans’ care</title>

                <description>The 122nd AOA Congress at Optometry’s Meeting&#174; adopted a range of resolutions and bylaw amendments to advance the practice of optometry and public access.</description>

                    <pubDate>June 23, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/aoa-board-of-trustee-resolutions-2019</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/HOD-2019.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/aoa-board-of-trustee-resolutions-2019</guid>
            </item>
            <item>
                <title>How doctors of optometry contribute to Air Force mission</title>

                <description>Doctors of optometry are applying their expertise to ensure the safety of military personnel working with laser defensive system on new aircraft.</description>

                    <pubDate>May 30, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/how-doctors-of-optometry-contribute-to-air-force-mission</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/USAF.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/how-doctors-of-optometry-contribute-to-air-force-mission</guid>
            </item>
            <item>
                <title>Longtime AOA leader leaves legacy </title>

                <description>It is with great sadness that the AOA notes the passing of Beth Kneib, O.D., 62, on May 8, 2019. A longtime AOA leader and volunteer, Dr. Kneib is remembered for an enduring passion toward her work, family and her colleagues.</description>

                    <pubDate>May 13, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/kneib-longtime-aoa-leader-leaves-legacy</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/BethKneibObit.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/kneib-longtime-aoa-leader-leaves-legacy</guid>
            </item>
            <item>
                <title>Three siblings follow mother and grandfather into profession of optometry</title>

                <description>In celebration of Mother’s Day, optometric family shares their experiences.</description>

                    <pubDate>May 8, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/morrow-optometric-family</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/MorrowOptometricFamily.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/morrow-optometric-family</guid>
            </item>
            <item>
                <title>AOA member has a super role with NFL team</title>

                <description>Ahead of Sunday&#39;s big game, the AOA teamed up with Bronson Hamada, O.D., of Surf City Optometry in Huntington Beach, California—director of vision performance for the Los Angeles Rams—to find out how optometry makes a difference for the team.</description>

                    <pubDate>January 31, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/aoa-member-has-a-super-role-for-nfl-team</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/SuperBowlHamada.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/aoa-member-has-a-super-role-for-nfl-team</guid>
            </item>
            <item>
                <title>Taking pride in what you do</title>

                <description>AOA’s 2018 Paraoptometric of the Year shares how she turned a job into a career—and a career into a passion.</description>

                    <pubDate>January 23, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/taking-pride-in-what-you-do</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/CarolLovell.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/taking-pride-in-what-you-do</guid>
            </item>
            <item>
                <title>Longtime AOA volunteer, profession luminary dies</title>

                <description>Frank Fontana, O.D., passed away, leaving behind a lifetime legacy as a profession leader and advocate.</description>

                    <pubDate>October 8, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/longtime-aoa-volunteer-member-frank-fontana-od-dies</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Frank_Fontana_Presidents_Award.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/longtime-aoa-volunteer-member-frank-fontana-od-dies</guid>
            </item>
            <item>
                <title>A profession of their own</title>

                <description>In 1978, optometric staff and doctors breathed purpose into a disparate group of office workers, assistants and technicians and defined a bourgeoning profession. Forty years later, paraoptometric professionals are integral to the delivery of quality eye care.</description>

                    <pubDate>September 17, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/a-profession-of-their-own</link>                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/a-profession-of-their-own</guid>
            </item>
            <item>
                <title>Seafood sinks doctor of optometry-amateur cook</title>

                <description>Still hooked on cooking, despite elimination on MasterChef</description>

                    <pubDate>July 12, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/doctor-of-optometry-on-masterchef</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/HouckChefFish.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/doctor-of-optometry-on-masterchef</guid>
            </item>
            <item>
                <title>Hawaii doctor takes volcano in stride</title>

                <description>Poor air quality, winds fuel concerns for ocular surface complaints.</description>

                    <pubDate>May 24, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/hawaii-doctor-takes-volcano-in-stride</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/VolcanoHawaii.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/hawaii-doctor-takes-volcano-in-stride</guid>
            </item>
            <item>
                <title>A patient person</title>

                <description>What drives an AOA honoree’s passion for certification and continuing education.</description>

                    <pubDate>May 1, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/a-patient-person</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/SGreeley.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/a-patient-person</guid>
            </item>
            <item>
                <title>Pick Up the Pieces</title>

                <description>In the wake of devastation, the AOA community climbs to extraordinary heights to provide care to patients and to help their fellow doctors of optometry and students rebuild and persist.</description>

                    <pubDate>March 13, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/pick-up-the-pieces</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/NicholeSoto.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/pick-up-the-pieces</guid>
            </item>
            <item>
                <title>Removing the barriers</title>

                <description>Paul Barney, O.D., AOA’s 2017 Optometrist of the Year, explains how doctors of optometry can work to make access to care easier for patients.</description>

                    <pubDate>January 17, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/removing-the-barriers</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/PaulBarney.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/removing-the-barriers</guid>
            </item>
            <item>
                <title>Another New Year happily practicing optometry</title>

                <description>Longtime doctors of optometry share the secret of their longevity.</description>

                    <pubDate>December 27, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/another-new-year-happily-practicing-optometry</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/NewYearsLongCareers.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/another-new-year-happily-practicing-optometry</guid>
            </item>
            <item>
                <title>All in the family: Babcock family provides 101 years of eye care </title>

                <description>For over a century, these doctors of optometry have treated patients the way they would want to be treated.</description>

                    <pubDate>August 18, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/101-years-all-in-the-family</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/101yearsallinthefamily.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/101-years-all-in-the-family</guid>
            </item>
            <item>
                <title>AOA’s 58th president, profession leader dies</title>

                <description>Colleagues remember life of Alvin Levin, O.D.</description>

                    <pubDate>August 10, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/doctor-levin-obit</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/DrLevinObit.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/doctor-levin-obit</guid>
            </item>
            <item>
                <title>Family tree blooms with doctors of optometry</title>

                <description>Martha Morrow, O.D., talks about her family’s roots in optometry.</description>

                    <pubDate>April 7, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/family-tree-blooms-with-doctors-of-optometry</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/Morrowfamily.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/family-tree-blooms-with-doctors-of-optometry</guid>
            </item>
            <item>
                <title>Reaping what we sow</title>

                <description>AOA’s 2016 Optometric Educator of the Year explains the importance of serving others.</description>

                    <pubDate>March 13, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/reaping-what-we-sow</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/JacquelineDavis.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/reaping-what-we-sow</guid>
            </item>
            <item>
                <title>AOA offers condolences to family of Richard L. Wallingford Jr., O.D.</title>

                <description>AOA offers condolences to family of Richard L. Wallingford Jr., O.D.</description>

                    <pubDate>February 23, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/aoa-offers-condolences-to-family-of-richard-l-wallingford-jr-od</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/RichardWallingford.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/aoa-offers-condolences-to-family-of-richard-l-wallingford-jr-od</guid>
            </item>
            <item>
                <title>Hollywood’s eye experts</title>

                <description>When it comes to safely creating some of Hollywood’s most memorable special effects, doctors of optometry play a leading role.</description>

                    <pubDate>February 23, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/hollywoods-eye-experts</link>                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/hollywoods-eye-experts</guid>
            </item>
            <item>
                <title>Black History Month: AOA doctors rise to occasions</title>

                <description>Demographics changing, but more to be done, trailblazer says.</description>

                    <pubDate>February 22, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/black-history-month-aoa-doctors-rise-to-occasions</link>                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/black-history-month-aoa-doctors-rise-to-occasions</guid>
            </item>
            <item>
                <title>Longtime AOA, California optometric leader and educator dies</title>

                <description>AOA offers condolences to family of Harue Jean Marsden, O.D.</description>

                    <pubDate>February 6, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/longtime-aoa-california-optometric-leader-and-educator-dies</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/Marsden.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/longtime-aoa-california-optometric-leader-and-educator-dies</guid>
            </item>
            <item>
                <title>Civil rights leader remembered as ‘brave, heroic and selfless’ by one doctor of optometry</title>

                <description>Melvin Shipp, O.D., came of age during the ’60s, wanting to make a difference.</description>

                    <pubDate>January 16, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/civil-rights-leader-remembered-as-heroic-and-selfless-by-one-doctor-of-optometry</link>                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/civil-rights-leader-remembered-as-heroic-and-selfless-by-one-doctor-of-optometry</guid>
            </item>
            <item>
                <title>All in the family: The Castellanos</title>

                <description>Advice on working with family? Be connected, be yourself, be a sponge.</description>

                    <pubDate>April 26, 2016</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/all-in-the-family-the-castellanos</link>                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/all-in-the-family-the-castellanos</guid>
            </item>
            <item>
                <title>All in the Family: The Botwins</title>

                <description>How a first-generation doctor of optometry inspired future generations through action.</description>

                    <pubDate>December 23, 2015</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/all-in-the-family-the-botwins</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/BotwinFamily.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/all-in-the-family-the-botwins</guid>
            </item>
            <item>
                <title>War stories: Retired doctor receives France’s highest military honor</title>

                <description>Mancel King, O.D., shares stories from his World War II service as a B24 bomber pilot.</description>

                    <pubDate>November 10, 2015</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/war-stories-retired-doctor-receives-frances-highest-military-honor</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/FFL_Header2.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/war-stories-retired-doctor-receives-frances-highest-military-honor</guid>
            </item>
            <item>
                <title>All in the family: Three generations of eye care</title>

                <description>The Mayes family has optometry in their blood.</description>

                    <pubDate>October 16, 2015</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/all-in-the-family-three-generations-of-eye-care</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2015/Mayes-Family.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/all-in-the-family-three-generations-of-eye-care</guid>
            </item>
            <item>
                <title>Opening doors</title>

                <description>Louisiana State Sen. David Heitmeier, O.D., the first OD elected to the state Senate, is AOA’s 2015 Optometrist of the Year.</description>

                    <pubDate>August 6, 2015</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/opening-doors</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2015/Sen_David.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/opening-doors</guid>
            </item>
            <item>
                <title>Optometry’s Family Portrait</title>

                <description>Celebrate family practice this Father’s Day.</description>

                    <pubDate>June 19, 2015</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/optometrys-family-portrait</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2015/GaddyNews.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/optometrys-family-portrait</guid>
            </item>
            <item>
                <title>Optometry’s eyewitness</title>

                <description>Optometrist provides eye care to the service men and women who protect America.</description>

                    <pubDate>May 22, 2015</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/optometrys-eyewitness</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2015/AaronTarbett.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/optometrys-eyewitness</guid>
            </item>
            <item>
                <title>Teachable moments</title>

                <description>AOA’s 2014 Optometric Educator of the Year discusses the motivation to educate.</description>

                    <pubDate>March 26, 2015</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/teachable-moments</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2015/Gilbert-Pierce.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/teachable-moments</guid>
            </item>
            <item>
                <title>Doctor of optometry stays focused in Ferguson, Missouri</title>

                <description>Ferguson-area doctor of optometry continues providing care</description>

                    <pubDate>August 20, 2014</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/doctor-of-optomtery-stays-focused-in-ferguson-missouri</link>                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/doctor-of-optomtery-stays-focused-in-ferguson-missouri</guid>
            </item>
            <item>
                <title>Optical’s ‘green’ makeover hits primetime TV</title>

                <description>Old-fashioned meets self-styled and nontraditional in a ‘green’ practice renovation that’s literally made for TV.</description>

                    <pubDate>July 27, 2015</pubDate>

<link>https://www.aoa.org//news/inside-optometry/member-spotlight/opticals-green-makeover-hits-primetime-tv</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2015/Salvage_Dawgs.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/member-spotlight/opticals-green-makeover-hits-primetime-tv</guid>
            </item>
            <item>
                <title>Benefits far beyond belonging</title>

                <description>The AOA is redefining professional membership with tangible value for doctors and staff.</description>

                    <pubDate>March 4, 2026</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/benefits-far-beyond-belonging</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2026/AOAExcel_Member_Benefit_People_Abstract_Hero.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/benefits-far-beyond-belonging</guid>
            </item>
            <item>
                <title>How to reserve your AOA+ travel grant to Phoenix by the March 31 deadline</title>

                <description>Phoenix is poised to welcome over a quarter of all optometry students nationwide for AOA+ in 2026 as the AOA resumes travel grant opportunities for this impactful event.</description>

                    <pubDate>March 1, 2026</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/how-to-reserve-your-aoa-travel-grant-to-phoenix-by-the-march-31-deadline</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2026/AOA-plus_travel-grants_1600x800_v2.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/how-to-reserve-your-aoa-travel-grant-to-phoenix-by-the-march-31-deadline</guid>
            </item>
            <item>
                <title>What can the AOA do for you? </title>

                <description>AOA trustees answer your top questions about how the AOA supports you—whether you’re looking for resources, professional growth or community. </description>

                    <pubDate>February 22, 2026</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/what-can-the-aoa-do-for-you</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2026/BOT_2026_Group_Photo_Hero.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/what-can-the-aoa-do-for-you</guid>
            </item>
            <item>
                <title>Future ready: AOA leaders set the course for 2026 </title>

                <description>More than 275 optometric leaders met in the AOA’s headquarter city Jan. 29-31 to map its 2026 strategic direction. </description>

                    <pubDate>February 3, 2026</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/future-ready-aoa-leaders-set-the-course-for-2026</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2026/leaders-summit_WIF_1600x800.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/future-ready-aoa-leaders-set-the-course-for-2026</guid>
            </item>
            <item>
                <title>Optometry’s Meeting&#174; 2026 registration is open: 3 reasons why you should attend</title>

                <description>Registration is officially open for Optometry’s Meeting&#174;, June 17-20 in Phoenix, bringing together cutting-edge CE, leadership development and networking, as well as the AOA+ four-day immersive experience. </description>

                    <pubDate>January 26, 2026</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-2026-registration-is-open-3-reasons-why-you-should-attend</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2026/OM-open-reg_1600x800.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-2026-registration-is-open-3-reasons-why-you-should-attend</guid>
            </item>
            <item>
                <title>Celebrating excellence in optometry </title>

                <description>The AOA 2026 annual award nominations are now open. Recognize someone who inspires you and help honor the best of optometry.    </description>

                    <pubDate>January 21, 2026</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/celebrating-excellence-in-optometry</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2026/Awards_Trophies_Hero.jpeg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/celebrating-excellence-in-optometry</guid>
            </item>
            <item>
                <title>A life of optometric service: Remembering James ‘Jim’ Scholles, O.D., J.D.  </title>

                <description>A past AOA president and optometric innovator has passed away. The AOA sends condolences to the Scholles family as they honor a husband, father, and grandfather. </description>

                    <pubDate>January 6, 2026</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/a-life-of-optometric-service-remembering-james-jim-scholles-od-jd</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2026/Dr-Scholles-WIF_1600x800_v1.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/a-life-of-optometric-service-remembering-james-jim-scholles-od-jd</guid>
            </item>
            <item>
                <title>See victory in a whole new light  </title>

                <description>The Optometry’s Meeting&#174; tradition you know and love is all new in 2026. </description>

                    <pubDate>December 8, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/see-victory-in-a-whole-new-light</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/4_WIF_EyeQ_Announcement%202.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/see-victory-in-a-whole-new-light</guid>
            </item>
            <item>
                <title>Optometry’s Meeting&#174; is heating up next year in the Valley of the Sun </title>

                <description>Discover why optometry’s brightest will shine in sunny Phoenix for 2026’s must-attend Optometry’s Meeting&#174;, June 17-20. </description>

                    <pubDate>December 9, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-is-heating-up-next-year-in-the-valley-of-the-sun</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Save-the-date_WIF_1600x800_v2.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-is-heating-up-next-year-in-the-valley-of-the-sun</guid>
            </item>
            <item>
                <title>Opportunities in Optometry grant celebrates five years and 100 recipients </title>

                <description>The grant encourages diversity and eases financial burdens. </description>

                    <pubDate>December 2, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/opportunities-in-optometry-grant-celebrates-five-years-and-100-recipients</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/WIF_opportunities-in-optometry_1600x800.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/opportunities-in-optometry-grant-celebrates-five-years-and-100-recipients</guid>
            </item>
            <item>
                <title>Renowned optometric accreditation body announces new leadership </title>

                <description>The Accreditation Council on Optometric Education (ACOE) ensures the continued educational rigor necessary for optometry’s expanding and essential role in health care. </description>

                    <pubDate>October 21, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/renowned-optometric-accreditation-body-announces-new-leadership</link>                        <media:content url="https://www.aoa.org//AOA/Images/Logos/ACOE_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/renowned-optometric-accreditation-body-announces-new-leadership</guid>
            </item>
            <item>
                <title>AOA teams up with Kike Hern&#225;ndez to champion eye health </title>

                <description>The latest phase of Eye Deserve More educates the public about the value of in-person care with an AOA doctor of optometry and the unmatched power of the human eye.</description>

                    <pubDate>September 24, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-teams-up-with-kike-hernandez-to-champion-eye-health</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Kike_Hernandez_EDM_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-teams-up-with-kike-hernandez-to-champion-eye-health</guid>
            </item>
            <item>
                <title>AOA Policy Statement on Telemedicine in Optometry revised</title>

                <description>Updated policy statement reflects evolving technology and physician perspectives. </description>

                    <pubDate>September 11, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-policy-statement-on-telemedicine-in-optometry-revised</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/WIF_telemedicine_sept-11_1600x800.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-policy-statement-on-telemedicine-in-optometry-revised</guid>
            </item>
            <item>
                <title>National media elevates eye care’s role </title>

                <description>New York Times coverage of the heart-eye health link reinforces optometry’s message about whole-body wellness. </description>

                    <pubDate>September 10, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/national-media-elevates-eye-cares-role</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Optometrist_Exam_AfricanAmericanPatient_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/national-media-elevates-eye-cares-role</guid>
            </item>
            <item>
                <title>Annual CLCS Residency Forum offers hands-on training, inspires leadership </title>

                <description>Residents attending the forum benefited not only from the medical aspects of several different modalities but also from observing the inner workings of a primary care and contact lens practice. </description>

                    <pubDate>August 27, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/annual-clcs-residency-forum-offers-hands-on-training-inspires-leadership</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/CLCS_Class_Group_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/annual-clcs-residency-forum-offers-hands-on-training-inspires-leadership</guid>
            </item>
            <item>
                <title>AOA president champions back-to-school eye exams in nationwide media blitz </title>

                <description>AOA President Jacquie M. Bowen, O.D., reaches over 18.5 million Americans with message about children’s vision health. </description>

                    <pubDate>July 24, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-president-champions-back-to-school-eye-exams-in-nationwide-media-blitz</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/BacktoSchool_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-president-champions-back-to-school-eye-exams-in-nationwide-media-blitz</guid>
            </item>
            <item>
                <title>Your AOA+ travel grant details are here—AOA+ 2026 in Phoenix</title>

                <description>Phoenix is poised to welcome over a quarter of all optometry students nationwide for AOA+ in 2026 as the AOA resumes travel grant opportunities for this impactful event. </description>

                    <pubDate>October 6, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/what-you-should-know-about-aoa-2026-in-phoenix-(and-how-to-reserve-your-grant)</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/WIF_oct-9_1600x800_v2.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/what-you-should-know-about-aoa-2026-in-phoenix-(and-how-to-reserve-your-grant)</guid>
            </item>
            <item>
                <title>Meet the next generation of optometry leaders </title>

                <description>AOA Leadership Institute prepares early career optometrists to advance and protect optometry. </description>

                    <pubDate>July 21, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/meet-the-next-generation-of-optometry-leaders</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Leadership_Institute_Group_Shot_OM_Hero2.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/meet-the-next-generation-of-optometry-leaders</guid>
            </item>
            <item>
                <title>A global force: Highlights from Optometry&#39;s Meeting&#174; | 5th World Congress of Optometry</title>

                <description>Check out what you might have missed at Optometry&#39;s Meeting&#174; 2025!</description>

                    <pubDate>July 1, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/om-live-news-2025</link>                        <media:content url="https://www.aoa.org//AOA/Images/OM%202025%20Live%20News%20Assets/OM_live-updates_1600x800_v2.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/om-live-news-2025</guid>
            </item>
            <item>
                <title>AOA’s 24/7 media advocacy puts eye exams on everyone’s radar </title>

                <description>Plus, how the latest iteration of Eye Deserve More uses tech specs to promote eye health. </description>

                    <pubDate>June 12, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoas-247-media-advocacy-puts-eye-exams-on-everyones-radar</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/EDM_TheEye_Event_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoas-247-media-advocacy-puts-eye-exams-on-everyones-radar</guid>
            </item>
            <item>
                <title>Discover Minneapolis </title>

                <description>Optometry’s Meeting&#174; is just weeks away, June 25-28 in Minneapolis! Start planning your trip—inside and outside of the convention center—with these recommendations from the locals. </description>

                    <pubDate>June 3, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/discover-minneapolis</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Minneapolis_Skyline_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/discover-minneapolis</guid>
            </item>
            <item>
                <title>Can’t-miss hands-on workshops at this year’s Optometry’s Meeting&#174;</title>

                <description>Doctors of optometry and paraoptometric professionals can develop their skills and advance patient care with cutting-edge hands-on workshops at this year’s Optometry’s Meeting&#174; in Minneapolis, June 25-28.</description>

                    <pubDate>May 13, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/cant-miss-hands-on-workshops-at-this-years-optometrys-meeting&#174;</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/WIF_hands-on-workshop_1600x800_v1.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/cant-miss-hands-on-workshops-at-this-years-optometrys-meeting&#174;</guid>
            </item>
            <item>
                <title>AOA Innovation Hub debuts at Optometry’s Meeting&#174; 2025 </title>

                <description>At Optometry’s Meeting&#174; in Minneapolis, June 25-28, the brand-new AOA Innovation Hub will bring together top minds and companies to discuss how technology will, and is, shaping the optometric landscape.</description>

                    <pubDate>May 27, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-innovation-hub-debuts-at-optometrys-meeting&#174;-2025</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Innovation_Hub_Lightbulb_ArticleHero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-innovation-hub-debuts-at-optometrys-meeting&#174;-2025</guid>
            </item>
            <item>
                <title>AOA supports doctors of optometry facing UnitedHealth cyberattack loan repayment </title>

                <description>After offering grants to impacted optometrists, the AOA continues advocacy. </description>

                    <pubDate>May 1, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-supports-doctors-of-optometry-facing-unitedhealth-cyberattack-loan-repayment</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/Cyberattack_EmailUs_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Cyberattack_EmailUs_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-supports-doctors-of-optometry-facing-unitedhealth-cyberattack-loan-repayment</guid>
            </item>
            <item>
                <title>Candidates announce 2025 election bids for AOA Board of Trustees </title>

                <description>Six doctors of optometry are vying for positions on the AOA Board of Trustees. Delegates representing the AOA’s affiliate associations will cast their votes for trustees and officers at Optometry’s Meeting&#174;, June 25-28, in Minneapolis. </description>

                    <pubDate>April 17, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/candidates-announce-2025-election-bids-for-aoa-board-of-trustees</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/BOT_WIF_hero_1600x800.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/candidates-announce-2025-election-bids-for-aoa-board-of-trustees</guid>
            </item>
            <item>
                <title>Patient success stories drive awareness and action </title>

                <description>The AOA encourages members to submit testimonials to the Eye Deserve More campaign. </description>

                    <pubDate>April 16, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/patient-success-stories-drive-awareness-and-action</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/doctor-patient-story_1600x800_wif.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/patient-success-stories-drive-awareness-and-action</guid>
            </item>
            <item>
                <title>Introducing a brand-new member benefit </title>

                <description>Exclusively for AOA members, AOA Focus is a new online content hub—a digital evolution of the AOA&#39;s flagship member magazine and 24/7 content and resources—that creates an enhanced experience for members to receive the information they need most. </description>

                    <pubDate>April 2, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/introducing-a-brand-new-member-benefit</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/WIF-CH_180x180_v2.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/WIF-CH_1600x800_v4.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/introducing-a-brand-new-member-benefit</guid>
            </item>
            <item>
                <title>Optometry’s Meeting&#174; gives students, recent grads a leg up in the field </title>

                <description>At Optometry’s Meeting&#174; in Minneapolis, June 25-28, attendees can tackle the job market by leveraging cutting-edge educational and networking opportunities with other students and colleagues from around the world.</description>

                    <pubDate>March 12, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-gives-students-recent-grads-a-leg-up-in-the-field</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/early-career_WIF_180x180_v1.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/early-career_WIF_1600x800_v1.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-gives-students-recent-grads-a-leg-up-in-the-field</guid>
            </item>
            <item>
                <title>Rebuilding with Optometry’s Fund for Disaster Relief </title>

                <description>Following the wildfires in California and the flooding in Kentucky, OFDR helps doctors and students recover from disaster. </description>

                    <pubDate>March 4, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/rebuilding-with-optometrys-fund-for-disaster-relief</link>                        <media:thumbnail url="https://www.aoa.org/a/21023" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/OFDR_WIF_hero_1600x800_v1%20%20.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/rebuilding-with-optometrys-fund-for-disaster-relief</guid>
            </item>
            <item>
                <title>Advanced optometric education for an evolving scope of practice </title>

                <description>At Optometry’s Meeting&#174; in Minneapolis, June 25-28, attendees can stay on the cutting edge of optometry with advanced surgical education and hands-on workshops that enhance patient care and keep practices thriving in a rapidly evolving field. </description>

                    <pubDate>March 3, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/advanced-optometric-education-for-an-evolving-scope-of-practice</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/WIF_OM-scope_180x180_v2.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/WIF_OM-scope_1600x800_v2.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/advanced-optometric-education-for-an-evolving-scope-of-practice</guid>
            </item>
            <item>
                <title>Case study: When doctor burnout becomes an ethical issue</title>

                <description>The AOA Ethics and Values Committee has a new case study on doctor burnout and its potential impact on patient care.</description>

                    <pubDate>February 20, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/case-study-when-doctor-burnout-becomes-an-ethical-issue</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/Doctor_Burnout_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/Doctor_Burnout_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/case-study-when-doctor-burnout-becomes-an-ethical-issue</guid>
            </item>
            <item>
                <title>Cutting-edge education at Optometry’s Meeting&#174; 2025 in Minneapolis </title>

                <description>A global audience converges on the American Heartland for unmatched learning opportunities at Optometry’s Meeting&#174;, June 25-28, in Minneapolis.  </description>

                    <pubDate>February 11, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/cutting-edge-education-at-optometrys-meeting-2025-in-minneapolis</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/WIF_feb-13_OM-edu_180x180_v1.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/WIF_feb-13_OM-edu_1600x800_v1.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/cutting-edge-education-at-optometrys-meeting-2025-in-minneapolis</guid>
            </item>
            <item>
                <title>Optometry’s ‘pioneers’ come together to advance the profession</title>

                <description>Nearly 300 optometric leaders met in the AOA’s headquarter city Jan. 30-Feb.1 to map its 2025 strategic direction.  </description>

                    <pubDate>February 6, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-pioneers-come-together-to-advance-optometry</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/WIF_leaders-summit-wrap_180x180_v1.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/WIF_leaders-summit-wrap_1600x800_v1.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-pioneers-come-together-to-advance-optometry</guid>
            </item>
            <item>
                <title>5 things to know about Optometry’s Meeting&#174; 2025 </title>

                <description>What can you expect from the annual AOA and AOSA member meeting in Minneapolis, June 25-28? Learn more and register before March 31 to secure your lowest registration rate. </description>

                    <pubDate>January 30, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/5-things-to-know-about-optometrys-meeting-2025</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/open-reg_WIF_180x180_v1.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/OM2025_General_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/5-things-to-know-about-optometrys-meeting-2025</guid>
            </item>
            <item>
                <title>Opportunities in Optometry Grants deliver fresh perspectives and enthusiasm </title>

                <description>New grant recipients are already embracing optometry and searching for new ways to elevate eye health across America. </description>

                    <pubDate>January 20, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/opportunities-in-optometry-grants-deliver-fresh-perspectives-and-enthusiasm</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/OiO_WIF_180x180_v1_Thumbnail.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/OiO_WIF_1600x800_v1_Hero.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/opportunities-in-optometry-grants-deliver-fresh-perspectives-and-enthusiasm</guid>
            </item>
            <item>
                <title>ACOE Standards updates take effect: What they mean for optometric education programs </title>

                <description>Professional Optometric Degree Program accreditation standards took effect Jan. 1, ensuring the continued educational rigor necessary for optometry’s expanding and essential role in health care. </description>

                    <pubDate>January 9, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/acoe-standards-updates-take-effect-what-they-mean-for-optometric-education-programs</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/Logos/ACOE_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/Logos/ACOE_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/acoe-standards-updates-take-effect-what-they-mean-for-optometric-education-programs</guid>
            </item>
            <item>
                <title>Show off your unique cases, research at this year’s Optometry’s Meeting&#174;</title>

                <description>Clinicians, students and faculty can showcase their work on an international stage during this year’s Poster Sessions at Optometry&#39;s Meeting&#174; | 5th World Congress of Optometry in Minneapolis. Call for abstracts is open until Feb. 14. </description>

                    <pubDate>January 8, 2025</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/show-off-your-unique-cases-research-at-this-years-optometrys-meeting</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2025/Thumbnails/poster-session_updated_v2-1_180x180.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2025/poster-session_updated_v2-1_1800x900.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/show-off-your-unique-cases-research-at-this-years-optometrys-meeting</guid>
            </item>
            <item>
                <title>The AOA Foundation empowers optometry’s future in 2024</title>

                <description>The AOA Foundation advances student success, diversity and innovation through scholarships and opportunities in 2024. </description>

                    <pubDate>December 17, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/the-aoa-foundation-empowers-optometrys-future-in-2024</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/aoa-foundation_thumbnail_180x180.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/AOA_Foundation_Logo_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/the-aoa-foundation-empowers-optometrys-future-in-2024</guid>
            </item>
            <item>
                <title>AOA Foundation disaster fund provides shot in arm to devastated practices</title>

                <description>With 2024 winding down, how do you help support colleagues enduring an unexpected disaster?</description>

                    <pubDate>December 11, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-disaster-fund-provides-shot-in-arm-to-devasted-practices</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/OFDR-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/OFDR.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-disaster-fund-provides-shot-in-arm-to-devasted-practices</guid>
            </item>
            <item>
                <title>Seeding change </title>

                <description>The AOA Foundation advances eye health and vision care through its key programs, including InfantSEE&#174;, Optometry’s Fund for Disaster Relief, student scholarships and the AOA/AOSA Opportunities in Optometry Grant. </description>

                    <pubDate>December 3, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/seeding-change</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Tree_Growing_Illustration_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Tree_Growing_Illustration_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/seeding-change</guid>
            </item>
            <item>
                <title>New Year’s resolutions come to life at Optometry’s Meeting&#174; 2025 </title>

                <description>Optometry’s Meeting&#174; 2025 lands in the heart of the Midwest at the Minneapolis Convention Center, June 25-28, 2025. Prepare for the year ahead with access to early registration notifications.</description>

                    <pubDate>November 19, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/new-years-resolutions-come-to-life-at-optometrys-meeting-2025</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/OM_STD_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/OM_Header_Hero1600x800.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/new-years-resolutions-come-to-life-at-optometrys-meeting-2025</guid>
            </item>
            <item>
                <title>Field Notes: Florida doctor recounts hurricanes Helene, Milton </title>

                <description>Media reports describe “devastating” winds, rain and flooding as Hurricane Milton makes landfall—how a Tampa Bay area doctor comes to terms with not one but two hurricanes in as many weeks.  </description>

                    <pubDate>October 8, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/field-notes-florida-doctor-recounts-hurricanes-helene-milton</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Hurrican-Milton_Petito_180x180_v2_Thumbnail.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Hurricane-Milton_Petito_New-Headshot_1600x800_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/field-notes-florida-doctor-recounts-hurricanes-helene-milton</guid>
            </item>
            <item>
                <title>AOA Foundation makes emergency appeal for doctors, students in Helene-ravaged states</title>

                <description>In the devastating path forged from Hurricane Helene, shell-shocked residents in the southeastern U.S., including AOA members, are putting their lives back together.</description>

                    <pubDate>October 3, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-foundation-makes-emergency-appeal-for-doctors-students-in-helene-ravaged-states</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Helene_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Helene_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-foundation-makes-emergency-appeal-for-doctors-students-in-helene-ravaged-states</guid>
            </item>
            <item>
                <title>AOA drives national discourse on optometry and importance of in-person eye care</title>

                <description>This year, the AOA has generated more than 5B impressions from 2.5K earned media placements, including CNN, FOX News, U.S. News &amp; World Report, CNET, USA Today and more. A recent New York Times article was yet another opportunity for the AOA to be part of and influence the discourse.</description>

                    <pubDate>September 26, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-drives-national-discourse-on-optometry-and-importance-of-in-person-eye-care</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/WIF-sept26-%20thumbnail.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/WIF-sept26-header.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-drives-national-discourse-on-optometry-and-importance-of-in-person-eye-care</guid>
            </item>
            <item>
                <title>4 steps you can take to be part of AOA’s national pediatric eye health and vision mobilization </title>

                <description>The AOA is leading an initiative aimed at developing new strategies to ensure children receive the eye health and vision care they need. Join the mobilization to improve eye health and vision care for all children! </description>

                    <pubDate>September 23, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/4-steps-you-can-take-to-be-part-of-aoas-national-pediatric-eye-health-and-vision-mobilization</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Baby%20Playing%20with%20Toys_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Baby%20Playing%20with%20Toys.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/4-steps-you-can-take-to-be-part-of-aoas-national-pediatric-eye-health-and-vision-mobilization</guid>
            </item>
            <item>
                <title>‘What more can I do?’ Change Agents ready to advance myopia care  </title>

                <description>Nearly 3,000 doctors of optometry joined The Myopia Collective, a groundbreaking partnership by the AOA and CooperVision determined to bring about a shift in the clinical management of young patients with myopia. </description>

                    <pubDate>September 12, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/what-more-can-i-do-change-agents-ready-to-advance-myopia-care</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/MyopiaCollective_Summit_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/MyopiaCollective_Summit_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/what-more-can-i-do-change-agents-ready-to-advance-myopia-care</guid>
            </item>
            <item>
                <title>Deadline extended: Submit comments on AOA policy statement on telemedicine in optometry</title>

                <description>Open comment period extended for AOA Policy Statement on Telemedicine in Optometry. The policy statement is a standard-setting resource for health care providers, payers, policymakers and industry.</description>

                    <pubDate>September 4, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/deadline-extended-submit-comments-on-aoa-policy-statement-on-telemedicine-in-optometry</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Telemedicine_Survey_DocwithHeadset_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Telemedicine_Survey_DocwithHeadset_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/deadline-extended-submit-comments-on-aoa-policy-statement-on-telemedicine-in-optometry</guid>
            </item>
            <item>
                <title>Eye Deserve More highlights power of the eye at groundbreaking NYC pop-up</title>

                <description>The latest phase of Eye Deserve More encourages Americans to prioritize their eye health as much as their technology.</description>

                    <pubDate>August 22, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/eye-deserve-more-highlights-power-of-the-eye-at-groundbreaking-nyc-pop-up</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/EDM_TheEye_Event_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/EDM_TheEye_Event_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/eye-deserve-more-highlights-power-of-the-eye-at-groundbreaking-nyc-pop-up</guid>
            </item>
            <item>
                <title>Leadership Institute advances leadership in the optometric profession</title>

                <description>Elevate your career and become a leader who inspires and advances the profession. The AOA Leadership Institute is now accepting applications for 2025.</description>

                    <pubDate>October 24, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/leadership-institute-advances-leadership-in-the-optometric-profession</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Leadership_Institute_GroupShot_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Leadership_Institute_GroupShot_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/leadership-institute-advances-leadership-in-the-optometric-profession</guid>
            </item>
            <item>
                <title>‘You can and will rise above’ </title>

                <description>Stephen Montaquila, O.D., doesn’t use a crystal ball to determine his future. He does it with unrelenting advocacy. </description>

                    <pubDate>July 30, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/you-can-and-will-rise-above</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/FINAL_AOAFocus_SMontiquila_lores1_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/FINAL_AOAFocus_SMontiquila_lores1_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/you-can-and-will-rise-above</guid>
            </item>
            <item>
                <title>ACOE: Ensuring quality optometric education</title>

                <description>As the recognition of the essential and expanding role of optometry continues to rise, so are the accrediting standards for optometric degree and residency programs.</description>

                    <pubDate>July 24, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/acoe-ensuring-quality-optometric-education</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/Logos/ACOE_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/Logos/ACOE_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/acoe-ensuring-quality-optometric-education</guid>
            </item>
            <item>
                <title>AOA president highlights importance of eye exams for classroom success </title>

                <description>Steven T. Reed, O.D., chatted with outlets across the country to emphasize the importance of back-to-school eye exams for children and their academic performance.   </description>

                    <pubDate>July 17, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-president-highlights-importance-of-eye-exams-for-classroom-success</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/BTS_Reed_Thumbnail2.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/BTS_Reed_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-president-highlights-importance-of-eye-exams-for-classroom-success</guid>
            </item>
            <item>
                <title>AOA gathers optometry’s leaders for open discussion on accreditation of continuing education</title>

                <description>More than 110 doctors of optometry and state and national optometry association leaders participated in Optometry&#39;s CE Summit 2016 in Dallas, Texas.</description>

                    <pubDate>September 22, 2016</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-gathers-optometrys-leaders-for-open-discussion-on-accreditation-of-continuing-education</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-gathers-optometrys-leaders-for-open-discussion-on-accreditation-of-continuing-education</guid>
            </item>
            <item>
                <title>Discover Music City</title>

                <description>Music City will host this year&#39;s Optometry’s Meeting&#174;, June 19-22. With all the profession’s premier event has to offer, there’s no need to leave the convention center. But in the host city of Nashville, Tennessee, there is no shortage of things to see, eat and experience. Find out what the locals recommend.</description>

                    <pubDate>June 5, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/discover-music-city</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Downtown_JakeMatthews_Nashville_TN_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Downtown_JakeMatthews_Nashville_TN_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/discover-music-city</guid>
            </item>
            <item>
                <title>What to know ahead of potentially dangerous hurricane season</title>

                <description>If and when disaster strikes, the AOA Foundation’s Optometry’s Fund for Disaster Relief is here to help ease the burden for doctors of optometry and students.</description>

                    <pubDate>May 29, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/dangerous-weather-is-on-the-horizon-what-to-know</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/OFDR-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/OFDR.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/dangerous-weather-is-on-the-horizon-what-to-know</guid>
            </item>
            <item>
                <title>Striking a chord: Optometry&#39;s premier event sees record attendance</title>

                <description>Check out what you might have missed at Optometry&#39;s Meeting&#174; 2024!</description>

                    <pubDate>June 26, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-live-news-updates-2024</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/OM2024_LiveNews_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/OM%202024%20Live%20News%20Assets/OM2024_LiveNews_Header.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-live-news-updates-2024</guid>
            </item>
            <item>
                <title>Fixin’ for a grand ole show at Optometry’s Meeting</title>

                <description>Get your dancing shoes on and bring your country-style shake to Optometry’s Meeting&#174;, June 19-22, in Nashville, Tennessee. We’ve got a few reasons why Music City is the place for you to be this summer! </description>

                    <pubDate>May 22, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/fixin-for-a-grand-ole-show-at-optometrys-meeting</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/OM_Student_Attendance_StudentBowl_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/OM_Student_Attendance_StudentBowl_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/fixin-for-a-grand-ole-show-at-optometrys-meeting</guid>
            </item>
            <item>
                <title>Interested in optometric clinical, scientific research? </title>

                <description>Tap into the latest clinical conversations and case studies without ever leaving your practice: the 2024 ePoster Session is coming to AOA EyeLearn. How you can join. </description>

                    <pubDate>May 7, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/interested-in-optometric-clinical-scientific-research</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/2024_ePoster_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/2024_ePoster_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/interested-in-optometric-clinical-scientific-research</guid>
            </item>
            <item>
                <title>Candidates announce 2024 election bids for AOA Board of Trustees </title>

                <description>Eight doctors of optometry are vying for positions on the AOA Board of Trustees. Delegates representing AOA’s affiliate associations will cast their votes for trustees and officers at Optometry’s Meeting&#174;, June 19-22, in Nashville, Tennessee. </description>

                    <pubDate>April 24, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/candidates-announce-2024-election-bids-for-aoa-board-of-trustees</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Announcement_Graphic.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/AOA_BOT_Group2024_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/candidates-announce-2024-election-bids-for-aoa-board-of-trustees</guid>
            </item>
            <item>
                <title>Seeing the eclipse, and the AOA, everywhere </title>

                <description>Ahead of this year’s total solar eclipse, the AOA and doctors of optometry jumped in early and often to educate the public about eye safety.</description>

                    <pubDate>April 11, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/seeing-the-eclipse-and-the-aoa-everywhere</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Eclipse_BillNye_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Benner_LiveEclipse_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/seeing-the-eclipse-and-the-aoa-everywhere</guid>
            </item>
            <item>
                <title>Optometric surgical procedures highlighted at this year’s Optometry’s Meeting&#174; </title>

                <description>Attendees will have a variety of optometric surgical courses and workshops available at this year’s Optometry’s Meeting&#174; to bolster the capabilities of the professional and improve overall patient care. </description>

                    <pubDate>March 12, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometric-surgical-procedures-highlighted-at-this-years-optometrys-meeting</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/OM%20Surgical%20Course%20Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/OM%20Surgical%20Course%20Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometric-surgical-procedures-highlighted-at-this-years-optometrys-meeting</guid>
            </item>
            <item>
                <title>Leading AI authority Tom Lawry to keynote Optometry’s Meeting&#174; </title>

                <description>Lawry has a distinguished background in implementing AI solutions to enhance patient care and optimize care delivery. Hear Lawry’s keynote at the AOA Experience: Opening Session, supported by Johnson &amp; Johnson Vision, on June 19. </description>

                    <pubDate>February 29, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/leading-ai-authority-tom-lawry-to-keynote-optometrys-meeting</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Lawry%20AI%20Keynote%20Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Lawry%20AI%20Keynote%20Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/leading-ai-authority-tom-lawry-to-keynote-optometrys-meeting</guid>
            </item>
            <item>
                <title>‘Change is the new status quo’</title>

                <description>From advocacy to artificial intelligence, AOA members embrace and engage the curves ahead in 2024 for optometry at annual planning meeting.</description>

                    <pubDate>February 6, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/change-is-the-new-status-quo</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/LS%20Image%202-Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/LS%20Image%201-Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/change-is-the-new-status-quo</guid>
            </item>
            <item>
                <title>Cranking up the volume on this year’s educational opportunities at Optometry’s Meeting&#174;</title>

                <description>Optometry’s Meeting&#174;, June 19-22, in Nashville, Tennessee, will offer a wide range of continuing education courses and professional development opportunities to help attendees expand their knowledge and critical skills, as well as grow their practices through improved patient care. </description>

                    <pubDate>February 1, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/cranking-up-the-volume-on-this-years-educational-opportunities-at-optometrys-meeting</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/OM%20Education-Attendee%20at%20-Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/OM%20Education-Attendee%20at%20Session.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/cranking-up-the-volume-on-this-years-educational-opportunities-at-optometrys-meeting</guid>
            </item>
            <item>
                <title>Unlocking opportunities: Why you should attend Optometry&#39;s Meeting&#174; 2024</title>

                <description>Registration is now open for Optometry’s Meeting&#174;, June 19-22, in Nashville, Tennessee. Learn why Music City is the place to be for this year’s premiere optometric event!</description>

                    <pubDate>January 25, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/unlocking-opportunities-why-you-should-attend-optometrys-meeting-2024</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/OM%20Reg%20Opening%20Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/OM%20Reg%20Opening%20Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/unlocking-opportunities-why-you-should-attend-optometrys-meeting-2024</guid>
            </item>
            <item>
                <title>AOA leaders resolute on advocacy priorities in 2024 </title>

                <description>Officers of the AOA Board of Trustees say they will continue to fight for reimbursement and coverage fairness, laser procedure authority in the Department of Veterans Affairs, practice success resources, full recognition of optometry and more.</description>

                    <pubDate>January 24, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-leaders-resolute-on-advocacy-priorities-in-2024</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/Road%202024_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/Road%202024.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-leaders-resolute-on-advocacy-priorities-in-2024</guid>
            </item>
            <item>
                <title>Eye Deserve More highlights eye health at work and play </title>

                <description>The AOA campaign shows breadth and depth of opportunities to engage with Americans across demographics, with creative outreach and insightful audience segments. </description>

                    <pubDate>January 17, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/eye-deserve-more-highlights-eye-health-at-work-and-play</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/EDM%20Hero%20w%20Eyeball%20Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/EDM%20Hero%20w%20Eyeball.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/eye-deserve-more-highlights-eye-health-at-work-and-play</guid>
            </item>
            <item>
                <title>Call for abstracts now open: ePosters and Residency Forum </title>

                <description>Abstract submissions are now open through Monday, Feb. 12, for this year’s ePoster Session. And new this year is the AOA’s Residency Forum, where residents and fellows will have a chance to take part in submitting, presenting and being recognized for their unique clinical case studies to help advance the profession and the professional. The top five ePoster presenters and top 10 residency cases will receive a complementary registration to Optometry’s Meeting&#174; in Nashville, Tennessee, June 19-22.</description>

                    <pubDate>January 9, 2024</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/call-for-abstracts-now-open-eposters-and-residency-forum</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2024/Thumbnails/ePoster2024_Thumbnail-3.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2024/ePoster2024Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/call-for-abstracts-now-open-eposters-and-residency-forum</guid>
            </item>
            <item>
                <title>Testing dates for paraoptometric certification set for 2024</title>

                <description>To earn national certifications, paraoptometrics must apply to take examinations at a designated test center or a live remote proctored site in 2024. Read about the testing dates and the various study resources available for candidates seeking to grow their optometric knowledge and increase their value to their practices and patients.</description>

                    <pubDate>December 20, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/testing-dates-for-paraoptometric-certification-set-for-2024</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Computer%20Certification%20Graphic_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Computer%20Certification%20Graphic.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/testing-dates-for-paraoptometric-certification-set-for-2024</guid>
            </item>
            <item>
                <title>20 stories that defined 2023</title>

                <description>With 2023 nearly in the books, take a look back at the 20 most-read AOA stories from the past year.</description>

                    <pubDate>December 19, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/20-stories-that-defined-2023</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Top%2020%20Graphic_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Top%2020%20Graphic.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/20-stories-that-defined-2023</guid>
            </item>
            <item>
                <title>Standing strong so others can rest from trauma, disasters </title>

                <description>Optometry’s Fund for Disaster Relief eases the burden of those impacted by catastrophes.  </description>

                    <pubDate>December 14, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/standing-strong-so-others-can-rest-from-trauma-disasters</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/OFDR%20Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/OFDR%20Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/standing-strong-so-others-can-rest-from-trauma-disasters</guid>
            </item>
            <item>
                <title>Setting the tone for Optometry’s Meeting&#174; in Music City</title>

                <description>&#128266; Hear why colleagues say the annual AOA and AOSA member meeting is the place to be this June 19-22, 2024, and learn how you can get priority access to registration before everyone else this January.</description>

                    <pubDate>November 30, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/setting-the-tone-for-optometrys-meeting-in-music-city</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Nashville%20Skyline%20Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Nashville%20Skyline%20Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/setting-the-tone-for-optometrys-meeting-in-music-city</guid>
            </item>
            <item>
                <title>3 events in 2023 that show why giving to InfantSEE&#174; is vital </title>

                <description>Check out how InfantSEE&#174; used donations in 2023 and consider making an end-of-year gift to support the program in 2024 and beyond.  </description>

                    <pubDate>November 28, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/3-events-in-2023-that-show-why-giving-to-infantsee-is-vital</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/InfantSEE%20Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/InfantSEE%20Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/3-events-in-2023-that-show-why-giving-to-infantsee-is-vital</guid>
            </item>
            <item>
                <title>Through the eyes of students</title>

                <description>Those who dwell in the past live in the past. Those who think and plan for the future will live that future.</description>

                    <pubDate>December 5, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/through-the-eyes-of-students</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Benner%20Headshot%20Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Benner-FromthePresident-Header%20copy.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/through-the-eyes-of-students</guid>
            </item>
            <item>
                <title>&#39;Opportunities’ grants offer students and profession means to grow </title>

                <description>The next generation is ready for more—more access, more information and more people with more experiences to inform and guide the health care field. With over 20 Opportunities in Optometry grants awarded in 2023, this year’s recipients have identified more opportunities for growth in eye care.  </description>

                    <pubDate>October 25, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/opportunities-grants-offer-students-and-profession-means-to-grow</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/AOSA%20Grants_Thumbnail%20copy.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/OiO%20Grants%20News%20Header.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/opportunities-grants-offer-students-and-profession-means-to-grow</guid>
            </item>
            <item>
                <title>USDE approval could mark ACOE’s 71 years of continuous federal recognition</title>

                <description>In addition to the noteworthy U.S. Department of Education recognition, a private, nonprofit accrediting body also has affirmed ACOE’s commitment to quality optometric education for decades. What opportunities does this open for optometric education programs?</description>

                    <pubDate>October 19, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/usde-approval-could-mark-acoes-71-years-of-continuous-federal-recognition</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/Logos/ACOE_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/Logos/ACOE_Logo_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/usde-approval-could-mark-acoes-71-years-of-continuous-federal-recognition</guid>
            </item>
            <item>
                <title>Doctors of optometry on how to enjoy Oct. 14 eclipse in a safe way</title>

                <description>The AOA has a number of members-only resources for doctors of optometry to share with their patients who hope to view the Oct. 14 eclipse. The resources cover how optometrists can engage the public on seeing it safely.</description>

                    <pubDate>September 14, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/doctors-of-optometry-on-how-to-enjoy-oct-14-eclipse-in-a-safe-way</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Solar%20Eclipse%20in%20Sky_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Solar%20Eclipse%20in%20Sky.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/doctors-of-optometry-on-how-to-enjoy-oct-14-eclipse-in-a-safe-way</guid>
            </item>
            <item>
                <title> ‘Very close-knit community,’ Maui reckons with trauma of historic wildfires </title>

                <description>AOA-member doctors in Maui describe shock and disbelief after the island community suffers the deadliest U.S. wildfire in over a century. </description>

                    <pubDate>August 17, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/very-close-knit-community-maui-reckons-with-trauma-of-historic-wildfires</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Wildfires_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Wildfires.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/very-close-knit-community-maui-reckons-with-trauma-of-historic-wildfires</guid>
            </item>
            <item>
                <title>OptometryStudents.com refresher upgrades resource for future optometrists</title>

                <description>Join the conversation at OptometryStudents.com: Access all-new content or contribute your own to this go-to resource for optometry student life.</description>

                    <pubDate>August 3, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometrystudentscom-refresher-upgrades-resource-for-future-optometrists</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/OS%20LOGO.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/OS.com%20Header.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometrystudentscom-refresher-upgrades-resource-for-future-optometrists</guid>
            </item>
            <item>
                <title>Have course ideas, will travel? Answer the AOA’s call for courses</title>

                <description>Help ensure the AOA continues to deliver a premier education experience by submitting your lecture and workshop course proposals online by July 26, 2023.</description>

                    <pubDate>July 11, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/have-course-ideas-will-travel-answer-the-aoas-call-for-courses</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Call%20for%20Courses_Thumbnail%28USE%29.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Call%20for%20Courses%28USE%29.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/have-course-ideas-will-travel-answer-the-aoas-call-for-courses</guid>
            </item>
            <item>
                <title>Historic and high-energy meeting of optometry’s minds</title>

                <description>Thousands of doctors of optometry and optometric students traveled to Washington, D.C., June 21-24, for the premier gathering of the profession—Optometry’s Meeting&#174; 2023. They left the nation’s capital knowing more about caring for their patients, advocating for their practices and making a difference in the profession.</description>

                    <pubDate>June 29, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/historic-and-high-energy-meeting-of-optometrys-minds</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/OM_Recap_Hero_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/OM_Recap_Hero.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/historic-and-high-energy-meeting-of-optometrys-minds</guid>
            </item>
            <item>
                <title>Don&#39;t be the last to know: Optometry&#39;s Meeting&#174; 2023 live news</title>

                <description>This is the official news page for Optometry&#39;s Meeting&#174; 2023. Here, you will find exclusive news coverage with live running news stories.</description>

                    <pubDate>June 24, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-live-news-updates</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/OM_DC_Skyline_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/DC%20Skyline.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-live-news-updates</guid>
            </item>
            <item>
                <title>Discover the District</title>

                <description>Will you voice your vision at Optometry’s Meeting&#174; next week? With all the profession’s premier event has to offer, there’s no need to leave the convention center. But in the host city of Washington, D.C., there is no shortage of things to see, eat and experience. Find out what the locals recommend.</description>

                    <pubDate>June 14, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/discover-the-district</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/National%20Museum_Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/National%20Museum.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/discover-the-district</guid>
            </item>
            <item>
                <title>Candidates announce 2023 election bids for AOA Board of Trustees</title>

                <description>Learn more about the doctors of optometry seeking to serve on the 2023-2024 AOA Board of Trustees before their election at Optometry’s Meeting&#174;, June 21-24, in Washington, D.C.</description>

                    <pubDate>April 13, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/candidates-announce-2023-election-bids-for-aoa-board-of-trustees</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/Logos/AOA-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/AOA%202023%20BOD%20Header-UPDATED.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/candidates-announce-2023-election-bids-for-aoa-board-of-trustees</guid>
            </item>
            <item>
                <title>Optometry’s Meeting&#174; announces keynote speaker, special events for Washington, D.C.</title>

                <description>Early-bird registration is available through Friday, March 31, so lock-in your low, AOA-member rate for four days of industry-leading education, networking, practice solutions and entertainment in the nation’s capital.</description>

                    <pubDate>March 27, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting&#174;-announces-keynote-speaker</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Cassandra-Worthy-Headshot-Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Cassandra-Worthy-Headshot-1800x900.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting&#174;-announces-keynote-speaker</guid>
            </item>
            <item>
                <title>Developing tomorrow’s leaders, today</title>

                <description>In 2017, the AOA and the American Optometric Student Association launched an ambitious initiative to bring 2,000+ students and newly graduated doctors of optometry to Washington, D.C., to promote career readiness and success, foster professional aspirations and develop the next generation. Called AOA+, the initiative is returning to Optometry’s Meeting&#174; 2023, bigger and bolder than before. Six years later, what do those inaugural participants say about AOA+ as a catalyzing moment in their careers?</description>

                    <pubDate>February 15, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/developing-tomorrows-leaders</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/AOAPlus-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/AOA2023.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/developing-tomorrows-leaders</guid>
            </item>
            <item>
                <title>AOA redoubles plan advocacy; volunteers chart association’s path forward</title>

                <description>Nearly 300 AOA volunteers convened in committee workgroups this past weekend in St. Louis, Missouri, to engage in association business, including developing impactful resources and advising optometry’s foremost advocate.</description>

                    <pubDate>February 9, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/leaders-summit-2023</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Leaders%20Summit%202023_180x180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Leaders%20Summit%202023_2.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/leaders-summit-2023</guid>
            </item>
            <item>
                <title>Deadline extended: Submit your abstracts electronically by Feb. 20</title>

                <description>The AOA ePoster Session, June 13-14, creates a national forum for clinicians. students and faculty to communicate interesting cases and unique research. Top five posters selected will be invited to participate in education at Optometry&#39;s Meeting&#174; and will receive a $350 honorarium.</description>

                    <pubDate>February 8, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/call-for-abstracts</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/CallForAbstracts180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/CallForAbstracts.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/call-for-abstracts</guid>
            </item>
            <item>
                <title>Optometry’s Meeting&#174; 2023: Keep up with contemporary optometry through continuing education</title>

                <description>What are you waiting for? Early-bird registration is now open for Optometry’s Meeting&#174; in Washington, D.C., June 21-24. And that means you can get first dibs on continuing education and professional development at the premier event in our profession. Interested in a unique, interactive case history diagnosis workshop or working toward a micro-credential for paraoptometric surgical assisting? Enroll in the education at Optometry’s Meeting.</description>

                    <pubDate>February 9, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-2023-keep-up-with-contemporary-optometry-through-continuing-education</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/OM-Education-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/OM-Education.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-2023-keep-up-with-contemporary-optometry-through-continuing-education</guid>
            </item>
            <item>
                <title>FTC announces proposed ban on noncompete clauses</title>

                <description>Public comment period ends in March, as groups such as the U.S. Chamber of Commerce vow opposition to new final rule on employment covenants.</description>

                    <pubDate>January 26, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/ftc-announces-proposal-ban-on-noncompete-clauses</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/Non-Compete-FTC-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/Non-Compete-FTC.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/ftc-announces-proposal-ban-on-noncompete-clauses</guid>
            </item>
            <item>
                <title>Why Optometry’s Meeting&#174;? 3 reasons Washington, D.C., is the place to be</title>

                <description>Registration and housing for Optometry’s Meeting&#174;, June 21-24, in Washington, D.C., are now open. See why doctors, paraoptometrics and optometry students can all benefit from the members’ meeting.</description>

                    <pubDate>January 26, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/3-reasons-to-attend-optometrys-meeting-2023-in-washington-dc</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/OM-registraiton-open-180.gif" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/OM-2023_Registration_Now_Open.gif" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/3-reasons-to-attend-optometrys-meeting-2023-in-washington-dc</guid>
            </item>
            <item>
                <title>Eye Deserve More levels up</title>

                <description>The AOA campaign puts focus on prolonged screen time and how doctors of optometry can help the public keep their eyes healthy at a time when digital device use is exploding at work, school and home. </description>

                    <pubDate>January 12, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/eye-deserve-more-sees-success</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/YouDeserve-SYVM-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2023/JoinEyeDeserveMore.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/eye-deserve-more-sees-success</guid>
            </item>
            <item>
                <title>ACOE’s rigorous accreditation process safeguards standards for optometric education</title>

                <description>The council’s nationally recognized, 13-member accrediting panel ensures optometry schools meet the highest educational standards.</description>

                    <pubDate>December 22, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/acoes-rigorous-accreditation-process-safeguards-standards-for-optometric-education</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/LectureHall-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/LectureHall.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/acoes-rigorous-accreditation-process-safeguards-standards-for-optometric-education</guid>
            </item>
            <item>
                <title>20 stories that defined 2022</title>

                <description>With 2022 nearly in the books, take a look back at the 20 most-read AOA stories from the past year.</description>

                    <pubDate>December 19, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/top-20</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Top_20_2021-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Top_20_2021.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/top-20</guid>
            </item>
            <item>
                <title>Building &#39;a strong optometry community&#39; of support when disasters hit</title>

                <description>Since 2005, when flooding from Hurricane Katrina devastated New Orleans, Optometry’s Fund for Disaster Relief (OFDR) has awarded more than $1.2 million to doctors of optometry and students impacted by natural disasters to restore patient care. Now, as 2022 winds down, your support of OFDR can ensure it is poised to help doctors sustain care during disasters in 2023.</description>

                    <pubDate>December 8, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/help-optometry-weather-the-storm</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/OFDR-DisasterRelief.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/OFDR.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/help-optometry-weather-the-storm</guid>
            </item>
            <item>
                <title>Voice Your Vision at Optometry’s Meeting&#174; in Washington, D.C.</title>

                <description>Sign up to receive early notification of Optometry’s Meeting&#174; registration opening in January and secure your spot for the profession’s premier meeting in Washington, D.C., June 21-24.</description>

                    <pubDate>November 22, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/voice-your-vision-at-optometrys-meeting-in-washington-dc</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Washington-Capitol-Hill-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Washington-Capitol-Hill.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/voice-your-vision-at-optometrys-meeting-in-washington-dc</guid>
            </item>
            <item>
                <title>Raising optometry’s profile on influential panel</title>

                <description>Tareq Nabhan, O.D., and Sherrol Reynolds, O.D., were nominated by the AOA and selected to serve on the Medicare Evidence Development &amp; Coverage Advisory Committee (MEDCAC). Their appointments to the influential committee, under the Centers for Medicare &amp; Medicaid Services, reflects the AOA working hard to raise the profile and influence of the profession in policy-making circles.</description>

                    <pubDate>November 3, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/raising-optometrys-profile-on-influential-panel</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Raising_Profile-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Raising_Profile.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/raising-optometrys-profile-on-influential-panel</guid>
            </item>
            <item>
                <title>AOA+ aims for new heights: 3,000 in DC for ’23</title>

                <description>Learn more about AOA+ travel grant opportunities to attend this one-of-a-kind experience for optometry students, newly graduated doctors, and educators in Washington, D.C., June 21-24, 2023.</description>

                    <pubDate>September 28, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoaplus-aims-for-new-heights</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/OM-AOAPlus-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/OM-AOAPlus.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoaplus-aims-for-new-heights</guid>
            </item>
            <item>
                <title>Inside the AOA Strategic Plan</title>

                <description>The AOA Strategic Plan provides a lens through which all actions taken by the organization can be viewed, and the 11 members of the AOA Board of Trustees are charged with bringing that plan to life.</description>

                    <pubDate>September 8, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/the-aoa-team</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/AOA-Board-2022-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/AOA-Board-2022.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/the-aoa-team</guid>
            </item>
            <item>
                <title>Opportunities grants awarded for profession’s future</title>

                <description>Over three dozen Opportunities in Optometry grants have been awarded since 2021, helping traditionally underrepresented minority groups within the profession apply for optometry school.</description>

                    <pubDate>August 17, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/2022-opportunities-in-optometry-grants</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/Optometry%20Cares/OiO%20Logo%20Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/OIO%20Grants.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/2022-opportunities-in-optometry-grants</guid>
            </item>
            <item>
                <title>ACOE expands council to manage increasing demands for residency programs</title>

                <description>In June, the AOA House of Delegates approved changes to the Accreditation Council on Optometric Education that increased the number of members on its board from 11 to 13. The council also announced the passing of the baton to new leadership.</description>

                    <pubDate>July 28, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/acoe-expands-council-to-manage-increasing-demands-for-residency-programs</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/ACOE_Residency-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/ACOE_Residency.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/acoe-expands-council-to-manage-increasing-demands-for-residency-programs</guid>
            </item>
            <item>
                <title>AOA launches latest phase of nationwide awareness campaign, Eye Deserve More</title>

                <description>AOA partners with actor, producer, singer and gamer, Jordan Fisher to bring awareness to healthy screen time practices and encourage patients to be seen in person by an AOA doctor of optometry for quality eye care.</description>

                    <pubDate>July 20, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-partners-with-professional-game-jordan-fisher</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Jordan_Fisher_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/Patient%20stories/Patient_story_jordanfisher_header_image.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-partners-with-professional-game-jordan-fisher</guid>
            </item>
            <item>
                <title>What members want AOA to prioritize</title>

                <description>Exercise yields expected and unexpected responses during Leaders Summit at Optometry’s Meeting&#174; 2022. About 200 of the AOA’s leading advocates provide feedback.</description>

                    <pubDate>July 19, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/what-members-want-aoa-to-prioritize</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Priorities-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Priorities.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/what-members-want-aoa-to-prioritize</guid>
            </item>
            <item>
                <title>AOA elects new Board of Trustees, approves resolutions, as Optometry’s Meeting&#174; 2022 wraps up</title>

                <description>Meeting adjourns after four days of expert-led continuing education, important association business and invigorating networking by nearly 4,000 doctors of optometry, optometric students and paraoptometrics in Chicago. </description>

                    <pubDate>June 21, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-elects-new-board-of-trustees-approves-resolutions-as-optometrys-meeting-2022-wraps-up</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/HOD_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/2022-2023%20BOT.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-elects-new-board-of-trustees-approves-resolutions-as-optometrys-meeting-2022-wraps-up</guid>
            </item>
            <item>
                <title>AOA &#39;strong,&#39; &#39;optometry advancing&#39; leaders report from AOA Congress</title>

                <description>The AOA House of Delegates got underway on the second day of Optometry’s Meeting&#174; with reports from the AOA president and executive director on the state of the association. </description>

                    <pubDate>June 22, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-strong-optometry-advancing-leaders-report-from-aoa-congress</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/NY_OM-Flag-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/OM2022%20HOD%20NY%20Flag.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-strong-optometry-advancing-leaders-report-from-aoa-congress</guid>
            </item>
            <item>
                <title>Profession’s premier meeting kicks off</title>

                <description>The four-day 2022 Optometry’s Meeting&#174; kicked off Wednesday with celebration of members of the profession, innovative educational opportunities and a call for advocacy for scope expansion in states.</description>

                    <pubDate>June 16, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/2022-optometrys-meeting-open</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Chicago_Home_OM_2022-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Chicago_Home_OM_2022.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/2022-optometrys-meeting-open</guid>
            </item>
            <item>
                <title>Shields up: U.S. health care system warned of Russian cyberthreat</title>

                <description>The Russia-Ukraine war may spawn a cyberattack on American soil with government officials warning major industries, including health care, to brace themselves. How can you prepare?</description>

                    <pubDate>April 21, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/shields-up-us-health-care-system-warned-of-russian-cyberthreat</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/CyberAttack-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/CyberAttack.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/shields-up-us-health-care-system-warned-of-russian-cyberthreat</guid>
            </item>
            <item>
                <title>5 reasons to attend Optometry’s Meeting&#174;</title>

                <description>There is only one week left to take advantage of early-bird registration rates for Optometry’s Meeting&#174;, June 15-18, in Chicago.</description>

                    <pubDate>March 23, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/5-reasons-to-attend-optometrys-meeting</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/OM-180-Chicago.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/optometrys_meetingLike-no-other.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/5-reasons-to-attend-optometrys-meeting</guid>
            </item>
            <item>
                <title>Save Your Vision Month is here: Remind patients to prioritize their eyes in 2022</title>

                <description>The annual public health observance is happening just before a new phase of the AOA’s Eye Deserve More campaign kicks off this spring, but you don’t have to wait to participate.</description>

                    <pubDate>February 28, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/save-your-vision-month-2022</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Save_your_vision_month-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Save_your_vision_month.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/save-your-vision-month-2022</guid>
            </item>
            <item>
                <title>It takes a village: Optometry’s Meeting&#174; courses emphasize doctors’ roles on interdisciplinary care teams</title>

                <description>Register now for Optometry’s Meeting&#174;, June 15-18, to get your pick of 150 expert-led courses for doctors of optometry, optometry students and paraoptometrics at the profession’s premier event.</description>

                    <pubDate>February 9, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/collaborative-courses-om</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Collaborative_Care-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Collaborative_Care.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/collaborative-courses-om</guid>
            </item>
            <item>
                <title>7 education highlights for Optometry&#39;s Meeting&#174; 2022</title>

                <description>Optometry’s Meeting&#174; offers innovative courses for doctors of optometry, students and paraoptometrics—and registration is now open!</description>

                    <pubDate>January 27, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/sign-up-for-education-forward-courses-at-optometrys-meeting-2022</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/CE_OM_2022-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/CE_OM_2022.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/sign-up-for-education-forward-courses-at-optometrys-meeting-2022</guid>
            </item>
            <item>
                <title>New ePoster format enhances participation, visibility of optometric research</title>

                <description>Do you have unique clinical cases or optometric research? Submit your abstracts by Feb. 14 for the AOA’s newly reconfigured ePoster Session before and during Optometry’s Meeting&#174; in Chicago.</description>

                    <pubDate>January 26, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/new-eposter-format-enhances-participation-visibility-of-optometric-research</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/ePoster_Sessions-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/ePoster_Sessions.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/new-eposter-format-enhances-participation-visibility-of-optometric-research</guid>
            </item>
            <item>
                <title>Devastating tornado outbreak, severe weather prompt renewed OFDR support</title>

                <description>Generous donations from EssilorLuxottica and CooperVision for Hurricane Ida relief were recommitted to Optometry’s Fund for Disaster Relief in 2022 in response to year-end severe weather.</description>

                    <pubDate>January 19, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/severe-weather-prompt-renewed-ofdr-support</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/OFDR-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/OFDR.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/severe-weather-prompt-renewed-ofdr-support</guid>
            </item>
            <item>
                <title>5 things AOA membership brought me</title>

                <description>AOA members have access to clinical resources, continuing education, practice management and career development tools to help them not only prepare for change but drive it in the direction they want to go. Are you taking advantage of your benefits as an AOA member?</description>

                    <pubDate>January 18, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/5-things-aoa-membership-brought-me</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/Elkins-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/Elkins.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/5-things-aoa-membership-brought-me</guid>
            </item>
            <item>
                <title>Actions speak louder than words</title>

                <description>In June, the AOA House of Delegates approved a resolution amending the Optometric Oath to include more diverse and inclusive language. AOA President Robert C. Layman, O.D., explains why this step is so important to ensuring the AOA’s commitment to a more diverse profession.</description>

                    <pubDate>January 11, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/actions-speak-louder-than-words</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/President_Letter_Layman-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/President_Letter_Layman.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/actions-speak-louder-than-words</guid>
            </item>
            <item>
                <title>Eye Deserve More uses patient stories to reinforce the essential care doctors deliver</title>

                <description>AOA members see the importance of comprehensive eye exams every day in their practices. But did you know that such exams can detect more than 270 serious health conditions? In 2021, the AOA launched a new platform to explain to the public who doctors of optometry are and the care they deliver in communities every day.</description>

                    <pubDate>January 5, 2022</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/eye-deserve-more-uses-patient-stories-to-reinforce-the-essential-care-doctors-deliver</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2022/Thumbnails/EyeDeserveMore-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2022/EyeDeserveMore-PublicCampaign.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/eye-deserve-more-uses-patient-stories-to-reinforce-the-essential-care-doctors-deliver</guid>
            </item>
            <item>
                <title>AOA officers resolve to make 2022 most successful year yet</title>

                <description>From advancing scope of practice to fighting Medicare fee reductions—AOA officers share their goals for the New Year.</description>

                    <pubDate>December 29, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-officers-resolve-to-make-2022-most-successful-year-yet</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/2022-Resolutions-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/2022-Resolutions.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-officers-resolve-to-make-2022-most-successful-year-yet</guid>
            </item>
            <item>
                <title>AOA Leadership Institute graduates ‘agents of change’ for optometry</title>

                <description>The new, year-long program designed to grow and support the next generation of optometric leaders celebrates a successful year and looks ahead to the next class.</description>

                    <pubDate>December 15, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/leadership-institute-2021-wrapup</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Leadership_institute_boats-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Leadership_institute_boats.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/leadership-institute-2021-wrapup</guid>
            </item>
            <item>
                <title>‘Oh, don’t you wanna go?’ Optometry’s Meeting&#174; in sweet home, Chicago</title>

                <description>Preregister now for the profession’s leading event, June 15-18, 2022, in Chicago, where world-class education, networking and business opportunities intersect one unforgettable experience.</description>

                    <pubDate>December 9, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/save-the-date-optometrys-meeting-2022</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/OM-Chicago-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Chicago_OM.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/save-the-date-optometrys-meeting-2022</guid>
            </item>
            <item>
                <title>ACOE accreditation: Ensuring optometric degree programs make the grade</title>

                <description>A total of 25 professional optometric degree programs, 257 optometric residency programs and two optometric technician programs hold ACOE accreditation status.</description>

                    <pubDate>December 9, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/acoe-accreditation-ensuring-optometric-degree-programs-make-the-grade</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Classroom_College_Optometry_School-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Classroom_College_Optometry_School.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/acoe-accreditation-ensuring-optometric-degree-programs-make-the-grade</guid>
            </item>
            <item>
                <title>For new students, grants make a difference—so they can, too</title>

                <description>Since the AOA/AOSA Opportunities in Optometry grant program was announced last spring, 32 grants have been awarded. Awardees from underrepresented minority groups in the profession talked about their hope to make a difference to others someday.</description>

                    <pubDate>November 30, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/opportunities-in-optometry-grant-program-makes-difference-for-students</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Diverse_Doctors_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/OpportunitiesGrantTullOzodigwe.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/opportunities-in-optometry-grant-program-makes-difference-for-students</guid>
            </item>
            <item>
                <title>‘Silver linings’ projects fuel eye health, vision care outreach</title>

                <description>Healthy Eyes Healthy Children funded years of community initiatives bolstering awareness and access to children’s eye care. Your donation can support impactful Optometry Cares&#174;—The AOA Foundation programs.</description>

                    <pubDate>November 30, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/projects-fuel-eye-health-vision-care-outreach</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Healthy%20Eyes%20Healthy%20Children%20village-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Healthy%20Eyes%20Healthy%20Children%20village.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/projects-fuel-eye-health-vision-care-outreach</guid>
            </item>
            <item>
                <title>Industry offers significant support to colleagues in need; how you can help</title>

                <description>EssilorLuxottica, CooperVision respond with generous donations to Optometry’s Fund for Disaster Relief to help doctors in Ida aftermath.</description>

                    <pubDate>October 7, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-fund-for-disaster-relief-ida-support</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/OFDR-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/OFDR.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-fund-for-disaster-relief-ida-support</guid>
            </item>
            <item>
                <title>CE, professional development for the 21st-century optometry practice</title>

                <description>The AOA’s second-ever Virtual Learning Livecast delivered a high-quality and impactful online education experience, emphasizing the benefits of the AOA’s year-round education focus.</description>

                    <pubDate>October 6, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/ce-professional-development-for-the-21st-century-optometry-practice</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/VLL-2021-180.png" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/VLL-2021_Recap.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/ce-professional-development-for-the-21st-century-optometry-practice</guid>
            </item>
            <item>
                <title>Ida aftermath: Louisiana doctors assess damages, AOA Foundation offers relief and seeks donations</title>

                <description>AOA members report wind and rain damage, but harder to overcome are widespread power outages in the greater New Orleans area—and it could be days to weeks before power is fully restored. Optometry’s Fund for Disaster Relief, created to help doctors of optometry in the wake of Hurricane Katrina 16 years ago, can aid doctors and students.</description>

                    <pubDate>September 2, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/ida-aftermath</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Hurricane_Ida180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Hurricane_Ida.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/ida-aftermath</guid>
            </item>
            <item>
                <title>As COVID-19 looms, educators prepare for a new academic year</title>

                <description>The public health emergency continues to cast its shadow on a new school year, but it’s far from the only thing on educators’ minds. How are optometric faculty and staff preparing for the year ahead?</description>

                    <pubDate>August 19, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/covid-19-and-a-new-school-year</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/COVID-19_School_Class-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/COVID-19_School_Class.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/covid-19-and-a-new-school-year</guid>
            </item>
            <item>
                <title>Optometry&#39;s disaster relief fund can aid in ‘gut-wrenching&#39; disasters</title>

                <description>With wildfires burning and a prediction of an active hurricane season, doctors of optometry and students have somewhere to turn for financial support in the event of disaster. Optometry’s Fund for Disaster Relief (OFDR) is optometry&#39;s exclusive financial support program that provides immediate assistance to those in need after disasters. Learn how to apply for a grant or make a donation.</description>

                    <pubDate>August 11, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometry-fund-disaster-relief-is-alway-ready</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/OFDR-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/OFDR.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometry-fund-disaster-relief-is-alway-ready</guid>
            </item>
            <item>
                <title>Carrying the torch: AOA campaign message reaches billions</title>

                <description>With the competitions officially underway July 23, the AOA is capitalizing on its partnership with surfer Caroline Marks and USA Surfing to raise awareness about the essentialness of regular, comprehensive eye care and vision health. Doctors of optometry can get involved with the See and Be Seen campaign.</description>

                    <pubDate>July 22, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-campaign-spreads-the-message-that-all-deserve-the-care-aoa-doctors-provide</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Olympic_Torch_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/AOA_CarolineMarks.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-campaign-spreads-the-message-that-all-deserve-the-care-aoa-doctors-provide</guid>
            </item>
            <item>
                <title>Time is running out: Answer the AOA&#39;s call for courses</title>

                <description>The deadline has been extended to Aug. 22 for submitting applications for presenting courses at Optometry’s Meeting&#174; and other educational events. What is the AOA looking for in courses, workshops or other learning opportunities? Read on to learn more and submit an application.</description>

                    <pubDate>July 12, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/2022-call-for-courses</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Call_For_Courses_2022_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Call_For_Courses_2022.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/2022-call-for-courses</guid>
            </item>
            <item>
                <title>‘Seeing Beyond the Pandemic’ underscores criticality of children’s eye, vision care</title>

                <description>An Education Week-hosted webinar, supported by AOA and industry partners, reinforced with parents and teachers the need for regular, pediatric eye care especially given the challenges of digital learning.</description>

                    <pubDate>July 14, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/seeing-beyond-the-pandemic-underscores-criticality-of-childrens-eye-vision-care</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Childrens_Vision_Eye_Heatlh_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Childrens_Vision_Eye_Heatlh.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/seeing-beyond-the-pandemic-underscores-criticality-of-childrens-eye-vision-care</guid>
            </item>
            <item>
                <title>Optometry’s Meeting&#174; promise delivered: [Re]connecting</title>

                <description>ICYMI—Optometry’s Meeting&#174; delivered exactly what the profession craved after a difficult 2020: collegiality. </description>

                    <pubDate>July 7, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-promise-delivered</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/5K-Finish-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/5K-Finish.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-promise-delivered</guid>
            </item>
            <item>
                <title>While more work is needed, AOA shares progress made toward diversity, equity and inclusion</title>

                <description>During the just-wrapped Optometry’s Meeting&#174; in Denver, a task force updates member doctors on AOA’s commitment to making the association and the profession at-large more welcoming and inclusive to traditionally underrepresented minority groups.</description>

                    <pubDate>June 30, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-shares-progress-made-toward-diversity-equity-and-inclusion</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/DEI-OM-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/DEI-OM.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-shares-progress-made-toward-diversity-equity-and-inclusion</guid>
            </item>
            <item>
                <title>AOA Congress elects 2021-2022 Board of Trustees, approves resolutions</title>

                <description>The 124th Annual AOA Congress elected the association’s 100th president alongside the 2021-2022 board and approved resolutions on diversity, inclusion and genetic therapy among others.</description>

                    <pubDate>June 26, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-congress-elects-2021-2022-board-of-trustees-approves-resolutions</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/HOD-2021-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/HOD-2021.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-congress-elects-2021-2022-board-of-trustees-approves-resolutions</guid>
            </item>
            <item>
                <title>Focus on recovery, renewal and the future at Optometry’s Meeting&#174; 2021</title>

                <description>After two years apart and tremendous challenges, doctors of optometry, students and paraoptometrics enthusiastically reunite at Optometry’s Meeting&#174; 2021.</description>

                    <pubDate>June 25, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/focus-on-recovery-renewal-and-the-future-at-optometrys-meeting-2021</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/HOD_Oath-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/HOD_Oath.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/focus-on-recovery-renewal-and-the-future-at-optometrys-meeting-2021</guid>
            </item>
            <item>
                <title>Optometry’s Meeting&#174; 2021 reunites, reignites</title>

                <description>Find the latest news and updates from the profession’s premier meeting, now underway in The Mile High City.</description>

                    <pubDate>June 25, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-2021-reunites-reignites</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/OM2021-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/OM2021.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-2021-reunites-reignites</guid>
            </item>
            <item>
                <title>Explore the Optometry’s Meeting&#174; host city of Denver</title>

                <description>Optometry’s Meeting&#174; offers every opportunity for educational programming and networking. But while you’re in Denver, don’t miss these locals-approved hotspots—and rest assured that the city has taken every precaution to safely welcome visitors with its Mile High Standards.</description>

                    <pubDate>June 8, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/explore-the-optometrys-meeting-host-city-of-denver</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/16_Street_180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/16_Street.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/explore-the-optometrys-meeting-host-city-of-denver</guid>
            </item>
            <item>
                <title>Astronaut, epidemiologist Linenger named Optometry’s Meeting&#174; keynote speaker</title>

                <description>Retired U.S. Navy Capt. Jerry Linenger, a flight surgeon and NASA astronaut, will open Optometry’s Meeting&#174;, June 24-26, in Denver, Colorado.</description>

                    <pubDate>June 3, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/linenger-named-optometrys-meeting-keynote-speaker</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Jerry_linenger180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Jerry_linenger.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/linenger-named-optometrys-meeting-keynote-speaker</guid>
            </item>
            <item>
                <title>Rethinking, reimagining, redoing how optometry learns</title>

                <description>Contemporary education for a contemporary profession—the AOA’s rethink of professional development and continuing education prioritizes a continuum of learning that transcends licensure requirements and focuses squarely on offering doctors and staff educational opportunities for better practice and better patient care.</description>

                    <pubDate>June 2, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/rethinking-reimagining-redoing-how-optometry-learns</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/ReLearn-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/ReLearn.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/rethinking-reimagining-redoing-how-optometry-learns</guid>
            </item>
            <item>
                <title>Inaugural grants awarded to build diversity, grow access</title>

                <description>AOA/AOSA Opportunities in Optometry Grants represent a concerted effort to not only build diversity, equity and professional leadership for the next generation of optometry, but also ensure expanded access to primary eye care throughout America’s communities.</description>

                    <pubDate>May 20, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/inaugural-opportunities-in-optometry-grants-awarded</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/Optometry%20Cares/OiO%20Logo%20Thumbnail.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/OpportunitiesGrants.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/inaugural-opportunities-in-optometry-grants-awarded</guid>
            </item>
            <item>
                <title>Optometry’s Meeting&#174; prioritizes impactful, contemporary education </title>

                <description>Education with a vision—that’s what Optometry’s Meeting&#174; offers with a modernized curriculum of progressive CE and professional development. </description>

                    <pubDate>May 10, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/om2021-education</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/OMEducation%20wo%20Alcon%20Thumbnail0.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/OMEducation%20wo%20Alcon0.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/om2021-education</guid>
            </item>
            <item>
                <title>Registration now open: What to expect from Optometry’s Meeting&#174; 2021</title>

                <description>Optometry’s Meeting returns to Denver, June 24-26, with a reimagined experience that keeps attendees’ health and safety paramount—see how 2021 is different and register to attend today.</description>

                    <pubDate>April 14, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-2021-registration</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/AOAOM21-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/AOAOM21.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-2021-registration</guid>
            </item>
            <item>
                <title>Optometry’s reflection</title>

                <description>Given the doors that were once closed and are now open to women and people of color in society, it might be expected that the faces of optometry would reflect the changing demographics of the nation. And with the nation’s reckoning over social injustice in 2020 stirring anew concerns over diversity and inclusiveness, the profession is asking whether optometry reflects the nation’s changing demographics—and why should that matter?</description>

                    <pubDate>April 7, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/diversity-optometrys-reflection</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Brooks180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/DrBrooks3.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/diversity-optometrys-reflection</guid>
            </item>
            <item>
                <title>Optometry’s Meeting&#174; changes venue, hones leader-focused programming</title>

                <description>After two years apart, Optometry’s Meeting welcomes back friends and colleagues June 24-26 with a new location and revamped experience that puts attendees’ health and safety first.</description>

                    <pubDate>March 26, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-2021-changes-venue</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/AOA_AOSA_OM.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/OM-Colorado.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-2021-changes-venue</guid>
            </item>
            <item>
                <title>Who are you? AOA is letting America know</title>

                <description>AOA’s public health observance calls out the bait-and-switch of online vision tests with a campaign emphasizing why there is no substitute for in-person eye health care with a doctor of optometry.</description>

                    <pubDate>February 25, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/save-your-vision-month</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/YouDeserve-SYVM-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/YouDeserve-SYVM.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/save-your-vision-month</guid>
            </item>
            <item>
                <title>Developing a new generation of optometric leaders</title>

                <description>In a virtual kick-off, the AOA launches Leadership Institute with 130 doctors of optometry from across the country. A project of the AOA Leadership Development Committee, the Institute is a yearlong program designed to grow and support the next generation of leaders in the profession.</description>

                    <pubDate>February 25, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-launches-leadership-institute</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/LeadershipInstitute180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/LeadershipInstitute.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-launches-leadership-institute</guid>
            </item>
            <item>
                <title>After the peaks and valleys of 2020, AOA leaders ready for the next mountain to conquer</title>

                <description>At the 2021 Leaders Summit, AOA-member volunteers set priorities for the year and launched new initiatives to lead the profession forward.</description>

                    <pubDate>February 4, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/2021-leaders-summit-recap</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/Leaders_Summit-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/Leaders_Summit.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/2021-leaders-summit-recap</guid>
            </item>
            <item>
                <title>Enrich optometry’s future: Support ‘Opportunities’ grants</title>

                <description>New AOA/AOSA Opportunities in Optometry grants provide underrepresented minority students assistance with entrance costs for optometry school—how you can help.</description>

                    <pubDate>January 28, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-aosa-opportunities-in-optometry-grant-program</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/AOA-OC-Grant-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/AOA-OC-Grant.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-aosa-opportunities-in-optometry-grant-program</guid>
            </item>
            <item>
                <title>How AOA membership has benefited me</title>

                <description>Five member benefits you should be taking advantage of.</description>

                    <pubDate>January 11, 2021</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-membership-has-benefits</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2021/Thumbnails/AOA-Membership-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2021/AOA-Membership.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-membership-has-benefits</guid>
            </item>
            <item>
                <title>The most-read stories of 2020</title>

                <description>From the COVID-19 crisis to social unrest and a turbulent election, 2020 kept Americans closely following the news.</description>

                    <pubDate>December 29, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/the-most-read-stories-of-2020</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/2020-top20-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/2020-top20.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/the-most-read-stories-of-2020</guid>
            </item>
            <item>
                <title>Doctors still making sacrifices as pandemic spreads</title>

                <description>The FDA is authorizing vaccines to combat COVID-19. But doctors of optometry are still fighting to recover from conditions that limited the essential eye care they provide and to keep their staffs safe from COVID-19 itself, according to the third and final survey by the AOA Health Policy Institute on the profession and the pandemic.</description>

                    <pubDate>December 16, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/doctors-still-making-sacrifices-as-pandemic-spreads</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Doctor-Optometry-COVID-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Doctor-Optometry-COVID.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/doctors-still-making-sacrifices-as-pandemic-spreads</guid>
            </item>
            <item>
                <title>AOA president: Successes amid very turbulent year</title>

                <description>In an address to AOA’s House of Delegates Dec. 3, AOA President William T. Reynolds, O.D., described not only the challenges faced by members, but also how they persevered over the pandemic, social reckoning and a turbulent political season.</description>

                    <pubDate>December 10, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/house-of-delgates-successes-amid-very-turbulent-year</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/HOD-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/HOD-Recap.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/house-of-delgates-successes-amid-very-turbulent-year</guid>
            </item>
            <item>
                <title>Renee Brauns steps down as AOA associate executive director after 22 years</title>

                <description>Integral to making the AOA the force for optometry it is today, Brauns is praised by volunteers and staff for her leadership, professionalism and dedication. The AOA remains positioned to continue powerful advocacy for optometry.</description>

                    <pubDate>November 24, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/renee-brauns-steps-down</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Brauns-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Brauns.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/renee-brauns-steps-down</guid>
            </item>
            <item>
                <title>HEHC grants $73,300 to support children’s vision projects </title>

                <description>Community projects in 14 states received grants through the Optometry Cares&#174;—The AOA Foundation program—learn more about each of these children’s vision initiatives. </description>

                    <pubDate>November 16, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/hehc-grants-support-childrens-vision-projects</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/HEHC-Grants-2020--180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/HEHC_2020_Grants.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/hehc-grants-support-childrens-vision-projects</guid>
            </item>
            <item>
                <title>AOA prioritizes optometric education, professional development—how you can help</title>

                <description>Support AOA’s ongoing commitment to delivering compelling, impactful education yearlong by submitting your course ideas, lectures or workshops by Nov. 1, 2020.</description>

                    <pubDate>October 7, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/call-for-courses</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/CallforCourses-OM-VLL-EL-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/CallforCourses.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/call-for-courses</guid>
            </item>
            <item>
                <title>COVID-19 recovery funds available for financially stressed doctors of optometry</title>

                <description>The AOA Foundation Recovery Fund will only take applications through Oct. 31 for doctors of optometry unduly affected by the COVID-19 public health emergency.</description>

                    <pubDate>September 30, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/covid-19-recovery-funds-available-for-financially-stressed-doctors-of-optometry</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/FoundationRecoveryFund180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/FoundationRecoveryFund.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/covid-19-recovery-funds-available-for-financially-stressed-doctors-of-optometry</guid>
            </item>
            <item>
                <title>AOA reports $1.69 billion in federal relief for practices, leaders pledge continued advocacy</title>

                <description>COVID-19 lockdowns took their toll on optometry practices, but the AOA’s advocacy and guidance in accessing federal relief measures helped the profession recover over a billion dollars.</description>

                    <pubDate>September 24, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-secures-optometrys-access-to-169-billion-in-covid-19-relief</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/OptometryStimulus-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/OptometryStimulus.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-secures-optometrys-access-to-169-billion-in-covid-19-relief</guid>
            </item>
            <item>
                <title>‘Unprecedented’ human impact of western wildfires: How optometry is affected</title>

                <description>Optometry’s Fund for Disaster Relief stands ready to assist doctors on their path to recovery following an historic 2020 wildfire season in the western U.S.</description>

                    <pubDate>September 23, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/unprecedented-human-impact-of-western-wildfires</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/WildFires-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/WildFires.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/unprecedented-human-impact-of-western-wildfires</guid>
            </item>
            <item>
                <title>Defeating the debt</title>

                <description>Together, the AOA and AOSA are leading the fight to ease the burden of student loan debt for their members.</description>

                    <pubDate>September 11, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/defeating-the-debt</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Crushing-Debt-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Crushing-Debt.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/defeating-the-debt</guid>
            </item>
            <item>
                <title>AOA task force takes steps to open opportunities for doctors of color</title>

                <description>In June 9 statement posted on social media, AOA affirms its opposition to racism, intolerance and hate. The task force will report to AOA president and Board of Trustees.</description>

                    <pubDate>September 3, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-task-force-takes-steps-to-open-opportunities-for-doctors-of-color</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Equality-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Equality.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-task-force-takes-steps-to-open-opportunities-for-doctors-of-color</guid>
            </item>
            <item>
                <title>AOA launches enhanced, fully redesigned website</title>

                <description>Welcome to the AOA’s fully redesigned website, offering a more streamlined and modern user experience that will better serve members and the profession of optometry.</description>

                    <pubDate>August 18, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-launches-new-website</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/NewSite180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/AOANewSite.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-launches-new-website</guid>
            </item>
            <item>
                <title>AFOS celebrates five decades of delivering eye care through federal services</title>

                <description>The AOA would like to thank all veterans who have served our country, as well as our Armed Forces Optometric Society member doctors who serve all over the globe, delivering eye care in various settings to active-duty and retired military personnel, their dependents, underserved populations and disaster victims.</description>

                    <pubDate>November 11, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/afos-celebrates-five-decades-of-delivering-eye-care-through-federal-services</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/AFOS-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/AFOS.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/afos-celebrates-five-decades-of-delivering-eye-care-through-federal-services</guid>
            </item>
            <item>
                <title>Aug. 5 deadline to apply for grants for community eye health and vision care projects</title>

                <description>Healthy Eyes Healthy Children grants spread awareness and increase comprehensive vision services.</description>

                    <pubDate>July 30, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/hehc-community-grants-for-eye-health-and-vision-care-projects</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/HEHC-children.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/hehc-community-grants-for-eye-health-and-vision-care-projects</guid>
            </item>
            <item>
                <title>Eyes on massive dust cloud heading for Gulf coast states this weekend</title>

                <description>Doctors of optometry: Weather phenomenon curiosity for the eyes, though little cause for concern.</description>

                    <pubDate>June 26, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/dust-cloud-in-the-gulf-coast-states</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/dust-cloud900.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/dust-cloud-in-the-gulf-coast-states</guid>
            </item>
            <item>
                <title>Mask policy considerations for your practice</title>

                <description>A patient arrives at your practice for their appointment and is not wearing a face covering. The dilemma has been the subject of discussion among doctors of optometry.</description>

                    <pubDate>June 18, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/mask-policy-considerations-for-your-practice</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/PPE-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/PPE-900.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/mask-policy-considerations-for-your-practice</guid>
            </item>
            <item>
                <title>AOA Foundation extends helping hand to damaged practices</title>

                <description>In times of stress and disruption, OFDR can provide support so that doctors impacted can return to providing eye and vision care in their community. OFDR is available to aid doctors who have experienced property damage to their home or business, including damages as a result of civil disorder and unrest.</description>

                    <pubDate>June 4, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-foundation-extends-helping-hand-damaged-practices</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2020/Thumbnails/Optometry-Together-180.jpg" />
                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Optometry_Together.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-foundation-extends-helping-hand-damaged-practices</guid>
            </item>
            <item>
                <title>Registration now open for the AOA 2020 Virtual Learning Livecast</title>

                <description></description>

                    <pubDate>May 27, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-2020-virtual-learning-livecast</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/VirtualLearningLivecast.png" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-2020-virtual-learning-livecast</guid>
            </item>
            <item>
                <title>AOA member magazine earns prestigious Gold Circle Award</title>

                <description>Award-winning redesign in 2019 enhances reader experience and accommodates busy AOA members.</description>

                    <pubDate>April 14, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/focus-earns-gold-circle-award</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Gold-Circle-Award-2020-aoa.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/focus-earns-gold-circle-award</guid>
            </item>
            <item>
                <title>Doctors of optometry weigh how to hit the ground running once practices reopen </title>

                <description>Virtual care and financial relief have enabled doctors to care for patients and staff, students to focus on future.</description>

                    <pubDate>April 16, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/doctors-of-optometry-weigh-how-to-hit-the-ground-running-once-practices-reopen</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Patient-thermometer.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/doctors-of-optometry-weigh-how-to-hit-the-ground-running-once-practices-reopen</guid>
            </item>
            <item>
                <title>Optometry’s Meeting&#174; 2020 canceled due to COVID-19 pandemic</title>

                <description>Attendees’ health, safety—and that of their families and patients—the top priority as Optometry’s Meeting&#174; canceled; AOA weighs reconfigured House of Delegates and education.</description>

                    <pubDate>April 9, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometry-meeting-canceled-due-to-covid-19</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/OMCancel.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometry-meeting-canceled-due-to-covid-19</guid>
            </item>
            <item>
                <title>Self-care in times of crisis</title>

                <description>CDC and doctors offer up tips for coping during challenging times.</description>

                    <pubDate>April 8, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/self-care-in-times-of-crisis</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/FamilyRunningExcercise.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/self-care-in-times-of-crisis</guid>
            </item>
            <item>
                <title>AOA’s multifaceted COVID-19 response offers immediate crisis relief, recovery assistance</title>

                <description>Building on immediate AOA mobilization of its public awareness, advocacy and clinical resources in support of its members and their practices in the face of COVID-19, the AOA unveils unprecedented optometric relief plan to meet the urgent needs of AOA members and affiliates.</description>

                    <pubDate>March 25, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-covid-19-crisis-relief-recovery-assistance</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/AllinForTheFamilyofOptometry.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-covid-19-crisis-relief-recovery-assistance</guid>
            </item>
            <item>
                <title>Optometry elevating women</title>

                <description>Our profession’s inclusivity inspires new generations of leaders.</description>

                    <pubDate>March 6, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometry-elevating-women</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/President-Horn.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometry-elevating-women</guid>
            </item>
            <item>
                <title>Encourage patients to ‘Start With Eye’</title>

                <description>Two AOA public awareness campaigns coincide in March. Find out how you can help take them to new heights.</description>

                    <pubDate>March 4, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/encourage-patients-to-start-with-eye</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/StartWithEyes.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/encourage-patients-to-start-with-eye</guid>
            </item>
            <item>
                <title>2,020 at #OM2020: AOA+ wants you in Washington</title>

                <description>This is where it all begins—AOA+ at Optometry’s Meeting&#174; 2020 is the student and new grad experience that engages our profession’s future leaders. Learn about grant opportunities to attend.</description>

                    <pubDate>February 26, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoaplus-wants-you-in-washington</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/AOAPlusPlaneTakeoff.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoaplus-wants-you-in-washington</guid>
            </item>
            <item>
                <title>Should you see your eye doctor this winter? You’re getting warmer</title>

                <description>With lower humidity in the air in winter, the cold air blowing on your face can take a toll on the eyes. A cold wind can cause the moisture in the eye to evaporate. An in-person, comprehensive eye exam with a doctor of optometry is the simplest step you can take to protect vision and ensure early diagnosis of and treatment for common vision problems.</description>

                    <pubDate>February 21, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/patients-see-eye-doctor-in-winter</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/WinterDryEyes.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/patients-see-eye-doctor-in-winter</guid>
            </item>
            <item>
                <title>Integrated CE is key for the contemporary optometric practice</title>

                <description>Optometry’s Meeting&#174; 2020 offers more dual doctor/staff CE than ever before to enhance your practice’s efficiency and support quality patient care. </description>

                    <pubDate>February 20, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/improved-care-coordination-doctor-staff-education</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Doctor_Office_Staff_CE_900_AdobeStock_277759030.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/improved-care-coordination-doctor-staff-education</guid>
            </item>
            <item>
                <title>Leaders Summit sets AOA’s 2020 public awareness, advocacy focus</title>

                <description>Over 220 AOA leaders and staff met in St. Louis, Missouri, Jan. 31 to Feb. 1, to set professional advocacy, education, membership and patient care and awareness goals for 2020. </description>

                    <pubDate>February 6, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/leaders-summit-2020-advocacy</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/2020panorama.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/leaders-summit-2020-advocacy</guid>
            </item>
            <item>
                <title>A victory lap for accountability</title>

                <description>AOA advocacy hit a metaphorical home run in 2019 and will continue asking regulators to hold companies accountable when patients’ health is at stake.</description>

                    <pubDate>January 29, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/hold-companies-accountable-patients-health</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/President-Horn.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/hold-companies-accountable-patients-health</guid>
            </item>
            <item>
                <title>Profession’s leaders primed for states’ opportunities, challenges in 2020</title>

                <description>Presidents’ Council 2020 convened affiliate leaders and staff for professional development and an open forum with the AOA on opportunities, issues affecting the profession.</description>

                    <pubDate>January 22, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/presidents-council</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/PresidentsCouncil2020.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/presidents-council</guid>
            </item>
            <item>
                <title>3 can’t-miss CE opportunities at Optometry’s Meeting&#174; 2020</title>

                <description>Open the 2020 CE catalog today to see all five days of industry-best CE that Optometry’s Meeting&#174; has to offer in National Harbor, Maryland/Washington, D.C., June 24-28.</description>

                    <pubDate>January 21, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/cant-miss-continuing-education-opportunities-at-optometrys-meeting-2020</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/CEOpps.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/cant-miss-continuing-education-opportunities-at-optometrys-meeting-2020</guid>
            </item>
            <item>
                <title>Strength in numbers</title>

                <description>AOA membership is the first step to supporting, advancing our profession.</description>

                    <pubDate>January 6, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-membership-strength-in-numbers</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/President-Horn.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-membership-strength-in-numbers</guid>
            </item>
            <item>
                <title>#2020EyeExam: AOA turning a moment into a movement</title>

                <description>The New Year is here, and the AOA is going in full swing to activate the public with optometry’s message: Make 2020 the year to schedule an in-person eye exam with an AOA family doctor of optometry.</description>

                    <pubDate>January 2, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/2020-moment-into-movement</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/2020EyeExam.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/2020-moment-into-movement</guid>
            </item>
            <item>
                <title>And the biggest stories of 2019 are…</title>

                <description>From scope expansion to an FDA recall notice halting an online refractive vision test, there was never a dull moment in 2019.</description>

                    <pubDate>January 1, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/top-20-stories-in-2019</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/Top20Stories.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/top-20-stories-in-2019</guid>
            </item>
            <item>
                <title>How you can improve kids’ eye health—and education—with help from Optometry Cares&#174; grant</title>

                <description>In the 2018-2019 grant cycle, the Healthy Eyes Healthy Children program provided $65,500 to support 15 community projects in 11 states.</description>

                    <pubDate>December 11, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometry-cares-grant</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Child-Thinking_homework.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometry-cares-grant</guid>
            </item>
            <item>
                <title>Optometry’s Meeting&#174; 2020: Never so far, so long, so far away</title>

                <description>Is Optometry’s Meeting&#174;, June 24-28, circled on your 2020 calendar yet? Here’s why it should be. </description>

                    <pubDate>December 12, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometry-meeting-2020-calander-save-dates</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/NationalHarbor.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometry-meeting-2020-calander-save-dates</guid>
            </item>
            <item>
                <title>Optometry’s Fund for Disaster Relief eyes $1 million mark</title>

                <description>Consider supporting this and other impactful Optometry Cares&#174;—The AOA Foundation programs with your end-of-year giving.</description>

                    <pubDate>December 3, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-fund-for-disaster-relief-eyes-million-mark</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/OFDR.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-fund-for-disaster-relief-eyes-million-mark</guid>
            </item>
            <item>
                <title>InfantSEE&#174; student program stirs passion for pediatric care </title>

                <description>Aspiring doctors of optometry pledge to provide essential care to children.</description>

                    <pubDate>November 26, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/infantsee-student-program-stirs-passion-for-pediatric-care</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/InfantSEE_JonPetzStudentEvent.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/infantsee-student-program-stirs-passion-for-pediatric-care</guid>
            </item>
            <item>
                <title>’90s icon to headline celebration at Optometry&#39;s Meeting&#174; 2020</title>

                <description>’90s icon Mark McGrath to close out Optometry’s Meeting in nation’s capital with all new CE and advocacy opportunities. Save the date: June 24-28, 2020.</description>

                    <pubDate>November 26, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/mark-mcgrath-to-headline-celebration-at-optometrys-meeting-2020</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/MarkMcGrath-OM.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/mark-mcgrath-to-headline-celebration-at-optometrys-meeting-2020</guid>
            </item>
            <item>
                <title>Get moving</title>

                <description>Make 2020 the year the eye exam takes its rightful place in Americans’ health care.</description>

                    <pubDate>November 6, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/2020-the-year-of-the-eye-exam</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/President-Horn.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/2020-the-year-of-the-eye-exam</guid>
            </item>
            <item>
                <title>HEHC: $77,500 granted to children’s vision projects nationwide</title>

                <description>Optometry Cares&#174;—The AOA Foundation awarded 17 Healthy Eyes Healthy Children grants, totaling $77,500, to initiatives bolstering awareness and access to children’s eye care services. </description>

                    <pubDate>September 3, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/hehc-grants-to-children-vision-projects</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/HEHC-children.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/hehc-grants-to-children-vision-projects</guid>
            </item>
            <item>
                <title>Championing children’s eye care</title>

                <description>It is critical that every child receives an in-person, comprehensive eye examination by an eye doctor in their first year of life and before school or sooner if their doctor recommends it. Vision has an enormous impact on social, motor, cognitive and academic achievement, and doctors of optometry can help ensure a successful future.</description>

                    <pubDate>July 24, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/championing-childrens-eye-care</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/ChildrensVision2019.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/championing-childrens-eye-care</guid>
            </item>
            <item>
                <title>Looking ahead</title>

                <description>Only united under our common cause will optometry be recognized for the future-focused role in American health care.</description>

                    <pubDate>July 17, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/looking-ahead</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/President-Horn.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/looking-ahead</guid>
            </item>
            <item>
                <title>AOA turning a moment into a movement</title>

                <description>The AOA unveils plans for an ambitious 2020 public awareness campaign on comprehensive eye examinations.</description>

                    <pubDate>June 24, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-turning-a-moment-into-a-movement</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/2020-770.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-turning-a-moment-into-a-movement</guid>
            </item>
            <item>
                <title>Think About Your Eyes’ data shows eye care message received</title>

                <description>The national campaign bringing awareness to the importance of annual, comprehensive eye care reports significant 2018 campaign numbers and beyond during AOA House of Delegates at Optometry’s Meeting&#174;.</description>

                    <pubDate>June 24, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/think-about-your-eyes-data-shows-eye-care-message-received</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/TAYE2.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/think-about-your-eyes-data-shows-eye-care-message-received</guid>
            </item>
            <item>
                <title>New 2019-2020 AOA officers and trustees take oath of office</title>

                <description>New AOA President Barbara L. Horn, O.D., of South Carolina, and other members of the AOA’s Board of Trustees were sworn into office Saturday, June 22, after elections during Optometry&#39;s Meeting&#174; 2019 in St. Louis.</description>

                    <pubDate>June 23, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-2019-day-3</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Board.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-2019-day-3</guid>
            </item>
            <item>
                <title>Optometry’s Meeting&#174;: AOA Congress convenes, students crown champion</title>

                <description>Don’t miss out on what’s happening from the profession’s premier meeting, including the latest news from AOA Congress, the Student Bowl crowns a champion and more.</description>

                    <pubDate>June 20, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-2019-day-2</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/StudentBowl2019.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-2019-day-2</guid>
            </item>
            <item>
                <title>Change at the top</title>

                <description>AOA leaders discuss triumphs and challenges and the road ahead for the profession.</description>

                    <pubDate>June 19, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/change-at-the-top</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Pierce-Horn.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/change-at-the-top</guid>
            </item>
            <item>
                <title>Plotting a course</title>

                <description>AOA aggressively goes with future’s flow because the success of the profession of optometry in the future will be anchored by our actions today</description>

                    <pubDate>June 17, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/samuel-d-pierce-plotting-a-course</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/FromThePresPierce.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/samuel-d-pierce-plotting-a-course</guid>
            </item>
            <item>
                <title>Mutual admiration on Father’s Day</title>

                <description>Before Matthew Hennen, O.D., and Rachel Hennen, O.D., knew their father as an optometrist, Mark Hennen, O.D., was dad to them. And today, at Dakota Eye Care in West St. Paul, Minnesota, they also are colleagues.</description>

                    <pubDate>June 13, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/fathers-day-hennen</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/FathersDay.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/fathers-day-hennen</guid>
            </item>
            <item>
                <title>Ounce of prevention when facing gallons of trouble</title>

                <description>“Average” hurricane season predictions shouldn’t be overlooked—up to four major hurricanes could threaten the U.S. this year. Here’s how coastal doctors of optometry can prepare now.</description>

                    <pubDate>May 23, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/hurricane-preparedness</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/HurricanePreparenessMonth.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/hurricane-preparedness</guid>
            </item>
            <item>
                <title>AOA is ‘always on’ its media game</title>

                <description>Optometry’s outsized public awareness, media impact a testament to our message.</description>

                    <pubDate>May 22, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-is-always-on-its-media-game</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/FromThePresPierce.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-is-always-on-its-media-game</guid>
            </item>
            <item>
                <title>AOA’s ‘United in Possibilities’ campaign earns Gold Circle Award</title>

                <description>The ASAE Gold Circle Award recognizes the success and effectiveness of AOA’s new membership recruitment campaign, launched nationwide this past year. </description>

                    <pubDate>May 7, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/united-in-possibilities-gold-circle-award</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/GoldCircleAward.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/united-in-possibilities-gold-circle-award</guid>
            </item>
            <item>
                <title>May is Healthy Vision Month</title>

                <description>Spread the word about eye health in May</description>

                    <pubDate>May 3, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/may-is-healthy-vision-month</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/group_photo.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/may-is-healthy-vision-month</guid>
            </item>
            <item>
                <title>Congratulations to AOA’s 2019 award winners</title>

                <description>The award recipients demonstrate remarkable leadership when serving the profession, patients and their community. The AOA will be honoring six individuals and a public health program at Optometry&#39;s Meeting&#174;, the AOA&#39;s largest annual meeting, on Wednesday, June 19. </description>

                    <pubDate>April 4, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-2019-award-winners</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/2019AwardWinners.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-2019-award-winners</guid>
            </item>
            <item>
                <title>Announcing the 2019 National Optometry Hall of Fame Inductees </title>

                <description>The AOA and Optometry Cares&#174;—The AOA Foundation congratulate four doctors of optometry who have been selected for the prestigious National Optometry Hall of Fame. Since 1998, the National Optometry Hall of Fame has recognized and honored doctors of optometry who have made significant and long-lasting contributions to the optometric profession.</description>

                    <pubDate>April 3, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/2019-national-optometry-hall-of-fame-inductees</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/2019HOF2.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/2019-national-optometry-hall-of-fame-inductees</guid>
            </item>
            <item>
                <title>NBEO settles class action in alleged data breach, $3.25 million to affected parties</title>

                <description>Individuals whose personal information was stored in NBEO databases on or before Nov. 15, 2018, could be eligible for financial relief stemming from an alleged data breach in June 2016. Here’s what you need to know.</description>

                    <pubDate>March 21, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/nbeo-settles-class-action-lawsuit</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/CheckandBalances.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/nbeo-settles-class-action-lawsuit</guid>
            </item>
            <item>
                <title>Closing the gap in health centers’ primary eye care</title>

                <description>Health centers bolstered their on-site, eye care services with a 50% increase in doctors of optometry between 2014 and 2016, but more could be done to promote primary eye care. </description>

                    <pubDate>March 19, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/hpi-health-centers</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/HPI.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/hpi-health-centers</guid>
            </item>
            <item>
                <title>The Future is Female</title>

                <description>From optometry school lecture halls to private optometric practices across the country to the AOA Board of Trustees, women are better represented in optometry than ever before.</description>

                    <pubDate>March 7, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/the-future-is-female</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/the-future-is-female</guid>
            </item>
            <item>
                <title>AOA’s 74th president, profession leader dies</title>

                <description>Donald E. Jarnagin, O.D., AOA’s 74th president and Arizona Optometric Association past president, died Sunday, March 3. Colleagues remember his caring personality and distinguished career.</description>

                    <pubDate>March 6, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoas-74th-president-profession-leader-dies</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/JarnaginObit.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoas-74th-president-profession-leader-dies</guid>
            </item>
            <item>
                <title>Bringing care to communities</title>

                <description>Apply now for grants to assist in improving awareness about healthy eyes and expanding access to care in underserved populations.</description>

                    <pubDate>March 4, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/bringing-care-to-communities</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/CommunitiesCare.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/bringing-care-to-communities</guid>
            </item>
            <item>
                <title>AOA+ bakes up something a little sweet, different for keynote</title>

                <description>You’ve seen his shirts, you know the logo, now meet the man: Optometry’s Meeting&#174; announces entrepreneur and brand hysteria expert, Johnny Cupcakes, as AOA+ keynote speaker.</description>

                    <pubDate>March 3, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-johnny-cupcakes</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-johnny-cupcakes</guid>
            </item>
            <item>
                <title>Saving vision is what we do</title>

                <description>March is Save Your Vision Month, a time to amp up our message to the public: Regular, in-person, comprehensive eye examinations, performed by doctors of optometry, are essential to your health.</description>

                    <pubDate>February 27, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/saving-vision-is-what-we-do</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/FromThePresPierce.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/saving-vision-is-what-we-do</guid>
            </item>
            <item>
                <title>AOA task force leads evolution of education for future of optometric practice</title>

                <description>The AOA is taking the next steps to ensure the profession’s educators and leaders work together to advance and standardize optometric education opportunities.</description>

                    <pubDate>February 21, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-task-force-leads-evolution-of-education-for-future-of-optometric-practice</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/EducationEvolution.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-task-force-leads-evolution-of-education-for-future-of-optometric-practice</guid>
            </item>
            <item>
                <title>AOA volunteers gather to plan for 2019 and big 2020 initiative</title>

                <description>Over 200 members attended the AOA Volunteer Meeting in St. Louis, Feb. 1-2.</description>

                    <pubDate>February 7, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-volunteers-gather-to-plan-for-2019-and-big-2020-initiative</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/VolunteerMeeting.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-volunteers-gather-to-plan-for-2019-and-big-2020-initiative</guid>
            </item>
            <item>
                <title>Government shutdown’s trickle-down effects? Canceled appointments, confusion</title>

                <description>Optometry practices felt the effects of a 35-day partial government shutdown with increased cancellations and lower patient numbers. Now, the threat of another shutdown looms large on the horizon. </description>

                    <pubDate>January 31, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/government-shutdowns-trickle-down-effects</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Government-Shutdown.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/government-shutdowns-trickle-down-effects</guid>
            </item>
            <item>
                <title>Building for the future</title>

                <description>AOA works tirelessly behind the scenes to ensure optometry’s priorities play out on America’s health care stage.</description>

                    <pubDate>January 24, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/building-for-the-future</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/FromThePresPierce.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/building-for-the-future</guid>
            </item>
            <item>
                <title>Care models of success</title>

                <description>While doctors of optometry are certainly Americans’ primary eye care physicians, it could be argued that the profession is heading toward a more encompassing primary care model. The distinction is in optometry’s role in diagnosing, managing and treating systemic as well as ocular conditions.</description>

                    <pubDate>January 17, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/care-models-of-success</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/Care-models.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/care-models-of-success</guid>
            </item>
            <item>
                <title>20 most-read stories of 2018</title>

                <description>Re-live optometry’s biggest moments of the year. </description>

                    <pubDate>January 3, 2019</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/2018-most-viewed-stories</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/2018-most-viewed-stories</guid>
            </item>
            <item>
                <title>Healthy Eyes Healthy Children grants program makes eye health and vision care a tradition</title>

                <description>According to its end-of-year report, HEHC projects benefited an estimated 22,500 people in need.</description>

                    <pubDate>December 20, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/healthy-eyes-healthy-children-grants-program-makes-eye-health-and-vision-care-a-tradition</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/HEHC2018.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/healthy-eyes-healthy-children-grants-program-makes-eye-health-and-vision-care-a-tradition</guid>
            </item>
            <item>
                <title>InfantSEE&#174; program heartens students, elevates pediatric care</title>

                <description>InfantSEE&#174; establishes a lifetime of healthy eye and vision care, while the InfantSEE Student Program establishes a lifetime of enthusiasm for delivering that care.</description>

                    <pubDate>December 17, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/infantsee-program-heartens-students-elevates-pediatric-care</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/InfantSEEHeader.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/infantsee-program-heartens-students-elevates-pediatric-care</guid>
            </item>
            <item>
                <title>InfantSEE&#174; helps ensure a lifetime of healthy vision </title>

                <description>InfantSEE&#174; ensures eye care becomes an integral part of infant wellness care and establishes a lifetime of healthy vision. Help support this and other Optometry Cares&#174;—The AOA Foundation programs with your year-end giving. </description>

                    <pubDate>December 11, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/infantsee-helps-ensure-a-lifetime-of-healthy-vision</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/InfantSEEBaby2018.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/infantsee-helps-ensure-a-lifetime-of-healthy-vision</guid>
            </item>
            <item>
                <title>AOA Foundation fund provides relief for doctors of optometry after disasters</title>

                <description>Since Optometry’s Fund for Disaster Relief began in 2005, nearly $1 million has been dispensed to doctors and students.</description>

                    <pubDate>December 5, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-foundation-fund-provides-relief-for-doctors-of-optometry-after-disasters</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/WildFireOFDR.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-foundation-fund-provides-relief-for-doctors-of-optometry-after-disasters</guid>
            </item>
            <item>
                <title>High educational, professional standards go hand in hand</title>

                <description>Repeated AOA Board of Trustees comments on professional optometric degree program standards draws response from Accreditation Council on Optometric Education.</description>

                    <pubDate>November 20, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/high-educational-professional-standards-go-hand-in-hand</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/ACOE-Letter.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/high-educational-professional-standards-go-hand-in-hand</guid>
            </item>
            <item>
                <title>After disaster strikes</title>

                <description>From wildfires to hurricanes—natural disasters can strike at any time. It&#39;s crucial to stop and assess: Do you have a recovery plan?</description>

                    <pubDate>November 19, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/after-disaster-strikes</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/flooding_disaster.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/after-disaster-strikes</guid>
            </item>
            <item>
                <title>In honor of veterans</title>

                <description>At the 2018 Optometry’s Meeting&#174;, the House of Delegates commemorated the 50th anniversary of optometry officers serving in combat divisions during the Vietnam War, noting how their service had advanced the profession of optometry.</description>

                    <pubDate>November 8, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/in-honor-of-veterans</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Thank_You_Veterans_AdobeStock_192675730.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/in-honor-of-veterans</guid>
            </item>
            <item>
                <title>Celebrating a ‘nutty’ day the eye-healthy way</title>

                <description>Nuts, seeds filled with eye-healthy vitamin E.</description>

                    <pubDate>October 22, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/nutty-nutrition-and-eye-health</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/NatianlNutDay.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/nutty-nutrition-and-eye-health</guid>
            </item>
            <item>
                <title>Nova, National Vision end agreement; AOA appealed for academic ‘autonomy’</title>

                <description>AOA supports a high bar on optometric education that includes the preservation of independent, quality academic institutions and educational standards</description>

                    <pubDate>October 4, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/nova-optometry-school-naming-rights</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/NSUCOHeader.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/nova-optometry-school-naming-rights</guid>
            </item>
            <item>
                <title>Surgeon General spotlights opioid abuse, AOA offers doctors’ reference guide</title>

                <description>AOA is committed to assisting federal agencies in the mobilization to fight America’s opioid abuse epidemic and support safe expansion of access to essential health care services.</description>

                    <pubDate>October 3, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/surgeon-general-spotlights-opioid-abuse-aoa-offers-doctors-reference-guide</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/opioidcrisis.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/surgeon-general-spotlights-opioid-abuse-aoa-offers-doctors-reference-guide</guid>
            </item>
            <item>
                <title>Hurricane Florence makes landfall, doctors prepare for worst</title>

                <description>Mandatory evacuations along the Carolinas&#39; shoreline took effect this week. Help support colleagues effected by Hurricane Florence. </description>

                    <pubDate>September 13, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/florence-eyes-carolinas-doctors-prepare-for-worst</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Hurricane-Florence.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/florence-eyes-carolinas-doctors-prepare-for-worst</guid>
            </item>
            <item>
                <title>Learning for a lifetime</title>

                <description>AOA Educator of the Year honoree shares why doctors and staff need to stay current on the latest continuing education.</description>

                    <pubDate>August 27, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/learning-for-a-lifetime</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/ElizabethSteele_OD.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/learning-for-a-lifetime</guid>
            </item>
            <item>
                <title>$65,500 in grants go to children’s vision projects</title>

                <description>Doctors and communities collaborate to meet the needs of underserved children </description>

                    <pubDate>September 4, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/2018-hehc-grants-go-to-childrens-vision-projects</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/HEHC.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/2018-hehc-grants-go-to-childrens-vision-projects</guid>
            </item>
            <item>
                <title>‘Like Armageddon:’ Doctor of optometry depicts historic wildfire</title>

                <description>Wildfire season exacerbates patients’ dry eye, allergies complaints.</description>

                    <pubDate>August 2, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/redding-doctor-depicts-historic-wildfire</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Wildfire2018.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/redding-doctor-depicts-historic-wildfire</guid>
            </item>
            <item>
                <title>Be involved</title>

                <description>An open letter to new doctors of optometry.</description>

                    <pubDate>July 27, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/be-involved</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/FromThePresPierce.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/be-involved</guid>
            </item>
            <item>
                <title>Athlete endorsement boosts Think About Your Eyes campaign’s connection to essential family health</title>

                <description>The 2017 campaign generated over 3.4 million eye exams, 2018 building upon that success.</description>

                    <pubDate>July 19, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/athlete-endorsement-boosts-tayes-connection-to-essential-family-health</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/TAYEALI.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/athlete-endorsement-boosts-tayes-connection-to-essential-family-health</guid>
            </item>
            <item>
                <title>Ruling allows lawsuit against NBEO to proceed</title>

                <description>Doctors of optometry allege harm from 2016 security breach.</description>

                    <pubDate>July 9, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/ruling-allows-lawsuit-against-nbeo-to-proceed</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/NBEODataBreachCourt.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/ruling-allows-lawsuit-against-nbeo-to-proceed</guid>
            </item>
            <item>
                <title>AOSA celebrates 50 years</title>

                <description>AOSA marks the occasion with new logo, redesigned student publication.</description>

                    <pubDate>June 27, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aosa-celebrates-50-years</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/QuinnStorchCake.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aosa-celebrates-50-years</guid>
            </item>
            <item>
                <title>Optometry’s Meeting&#174; celebrates profession, House of Delegates resolves action</title>

                <description>See the latest updates: House of Delegates approves resolutions, AOSA recognizes 50 years.  </description>

                    <pubDate>June 24, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/house-of-delegates-resolves-action</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/HOD_OM2108.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/house-of-delegates-resolves-action</guid>
            </item>
            <item>
                <title>New 2018-2019 AOA officers and trustees take oath of office</title>

                <description>New AOA president talks about ‘once-in-a-lifetime opportunity’ for optometry in inaugural address.</description>

                    <pubDate>June 23, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/new-aoa-officers-and-trustees</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/AOA-BOT-2018_2019-OM.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/new-aoa-officers-and-trustees</guid>
            </item>
            <item>
                <title>Optometry’s Meeting&#174; gets down to business, crowns champions</title>

                <description>See the latest updates: AOA House of Delegates, Student Bowl and more.</description>

                    <pubDate>June 22, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/om-2018-down-to-business</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/StudentBowl.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/om-2018-down-to-business</guid>
            </item>
            <item>
                <title>Summit heartens optometric research, elevates professional standard</title>

                <description>Stakeholders align on strategies for bolstering optometric research.</description>

                    <pubDate>July 19, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometric-research-summit-2018</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/2018Summit.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometric-research-summit-2018</guid>
            </item>
            <item>
                <title>AOA calls research summit, leads effort to expand and promote optometric research</title>

                <description>Research Summit to encourage optometric dialogue with key federal agencies.</description>

                    <pubDate>June 28, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/research-summit-2018</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/ResearchSummit.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/research-summit-2018</guid>
            </item>
            <item>
                <title>2018 Optometry’s Meeting&#174; opens with warm welcome, award winners and professional pride</title>

                <description>Optometry&#39;s Meeting&#174; 2018 kicks off in Denver, Colorado.</description>

                    <pubDate>June 21, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/opening-2018-optometrys-meeting</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/HeaderOMDay1.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/opening-2018-optometrys-meeting</guid>
            </item>
            <item>
                <title>Passing the baton</title>

                <description>The opportunities for the profession have never been clearer.</description>

                    <pubDate>June 18, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/passing-the-baton</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/LetterfromthePresidentQuinn.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/passing-the-baton</guid>
            </item>
            <item>
                <title>Health care desert sees kids’ vision project flourish</title>

                <description>Have ideas for a local pediatric vision care project? Apply for an HEHC grant by July 2.</description>

                    <pubDate>June 13, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/kids-vision-project-flourish</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Children-eye-exam.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/kids-vision-project-flourish</guid>
            </item>
            <item>
                <title>Seamless transition ahead for AOA leadership</title>

                <description>At Optometry’s Meeting&#174; 2018 in June, the AOA will swear in its 97th president.</description>

                    <pubDate>June 11, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/seamless-transition-ahead-for-aoa-leadership</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Dr_Pierce_Quinn_AOA.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/seamless-transition-ahead-for-aoa-leadership</guid>
            </item>
            <item>
                <title>Carving a career track with student loan debt</title>

                <description>Current generations are graduating with the highest student loan debt burdens ever, but there are ways to structure that debt to make room for your dream career.</description>

                    <pubDate>May 9, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/carving-a-career-track-with-student-loan-debt</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/StudentLoanDebt.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/carving-a-career-track-with-student-loan-debt</guid>
            </item>
            <item>
                <title>Sunglasses, slit-lamps among ophthalmic standards revisions</title>

                <description>ANSI ASC Z80 releases ophthalmic standards revisions, reaffirmations.</description>

                    <pubDate>March 26, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/sunglasses-slit-lamps-among-ophthalmic-standards-revisions</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/SunGlasses.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/sunglasses-slit-lamps-among-ophthalmic-standards-revisions</guid>
            </item>
            <item>
                <title>Owning Save Your Vision Month</title>

                <description>March is optometry’s time.</description>

                    <pubDate>February 28, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/owning-save-your-vision-month</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/LetterfromthePresidentQuinn.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/owning-save-your-vision-month</guid>
            </item>
            <item>
                <title>Advancing optometry’s priorities, now and into the future</title>

                <description>AOA President Christopher J. Quinn, O.D., on the opportunities and challenges that AOA members overcame in 2017, and how that positions the profession advantageously for tomorrow.</description>

                    <pubDate>February 16, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/janfeb18_president</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/LetterfromthePresidentQuinn.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/janfeb18_president</guid>
            </item>
            <item>
                <title>AOA volunteers meet to map strategy, advance profession and protect patients </title>

                <description>About 200 doctors of optometry and staff met in St. Louis Feb. 2-3.</description>

                    <pubDate>February 6, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/2018-volunteer-meeting</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/VolunteerMeeting.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/2018-volunteer-meeting</guid>
            </item>
            <item>
                <title>Citing strict standards, AOA alerts ACOE to test results, new school proposals</title>

                <description>AOA urges maintaining standard of excellence in optometric education.</description>

                    <pubDate>January 29, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/educational-standards</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/EducationalStandards2018.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/educational-standards</guid>
            </item>
            <item>
                <title>Send a message to FTC on proposed Contact Lens Rule changes, AOA president urges affiliates</title>

                <description>Call comes at 2018 Presidents’ Council, where volunteer leaders learned the ins and outs of leadership and advocacy.</description>

                    <pubDate>January 25, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/2018-presidents-council</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/PresidentCouncilHeader.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/2018-presidents-council</guid>
            </item>
            <item>
                <title>Mentoring supports next-gens, profession’s future</title>

                <description>Doctors offer tips, suggestions for effective mentoring.</description>

                    <pubDate>January 17, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/mentoring-supports-next-gens</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/Mentor.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/mentoring-supports-next-gens</guid>
            </item>
            <item>
                <title>The 20 most-read stories of 2017</title>

                <description>Relive the biggest moments of 2017.</description>

                    <pubDate>January 3, 2018</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/2017-most-read-stories</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/toptwenty.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/2017-most-read-stories</guid>
            </item>
            <item>
                <title>Think About Your Eyes caps off ‘biggest year yet’</title>

                <description>Sign up for Think About Your Eyes’ doctor locator</description>

                    <pubDate>December 20, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/think-about-your-eyes-caps-off-big-year</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/TAYE.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/think-about-your-eyes-caps-off-big-year</guid>
            </item>
            <item>
                <title>HEHC grants making innovative community eye care possible</title>

                <description>Consider end-of-year donations to Optometry Cares&#174;—The AOA Foundation. </description>

                    <pubDate>December 11, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/hehc-end-of-year-2017</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/HEHC.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/hehc-end-of-year-2017</guid>
            </item>
            <item>
                <title>End-of-year donation to InfantSEE&#174; program can make a difference to infants’ futures</title>

                <description>Doctors of optometry have voluntarily provided more than 6,200 eye and vision assessments so far in 2017.</description>

                    <pubDate>December 4, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/infantsee-program-can-make-a-difference-to-infants-futures</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/InfantSEE.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/infantsee-program-can-make-a-difference-to-infants-futures</guid>
            </item>
            <item>
                <title>An outpouring of support</title>

                <description>Optometry’s Fund for Disaster Relief seeking to replenish after issuing a record $300,000 in post-hurricane grants in 2017.</description>

                    <pubDate>November 22, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/ofdryear</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/ofdryear</guid>
            </item>
            <item>
                <title>Adventurer Aron Ralston named Optometry’s Meeting&#174; 2018 keynote speaker </title>

                <description>Register now for Optometry’s Meeting, June 20-24, in Denver, Colorado.</description>

                    <pubDate>November 10, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aron-ralston</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/AronRalston.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aron-ralston</guid>
            </item>
            <item>
                <title>The new doctor playbook</title>

                <description>Get your new career started off right with valuable AOA resources and advice from AOA members.</description>

                    <pubDate>October 25, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/the-new-doctor-playbook</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/the-new-doctor-playbook</guid>
            </item>
            <item>
                <title>Part of the solution</title>

                <description>Optometry is the answer to National Academies’ vision report.</description>

                    <pubDate>October 23, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/part-of-the-solution</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/part-of-the-solution</guid>
            </item>
            <item>
                <title>Optometry student tells of Puerto Rico’s dire situation </title>

                <description>Donate to Optometry’s Fund for Disaster Relief to aid affected doctors, students</description>

                    <pubDate>October 3, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/puerto-ricos-dire-situation</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/puerto-ricos-dire-situation</guid>
            </item>
            <item>
                <title>Practice matters, not place</title>

                <description>All doctors’ interests are the interest of the AOA.</description>

                    <pubDate>October 2, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/practice-matters-not-place</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2018/LetterfromthePresidentQuinn.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/practice-matters-not-place</guid>
            </item>
            <item>
                <title>Recapturing the buzz of the inaugural AOA+</title>

                <description>Leadership Link Breakfast set for Sept. 30 at GWCO Congress 2017</description>

                    <pubDate>September 27, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/recapturing-the-buzz-of-the-inaugural-aoaplus</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/recapturing-the-buzz-of-the-inaugural-aoaplus</guid>
            </item>
            <item>
                <title>Howie Mandel headlines 2018 Celebration of Optometry at premier professional meeting</title>

                <description>Optometry’s Meeting&#174; 2018 set for June 20-24 in Denver, Colorado.</description>

                    <pubDate>September 18, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/howie-mandel</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/HowieMandel.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/howie-mandel</guid>
            </item>
            <item>
                <title>Doctors, students seek normalcy in Hurricane Irma’s wake</title>

                <description>Optometry’s Fund for Disaster Relief helps support doctors, students.</description>

                    <pubDate>September 14, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/irma-aftermath</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/irma-aftermath</guid>
            </item>
            <item>
                <title>Florida doctors prepare for Irma’s worst</title>

                <description>Donate to Optometry’s Fund for Disaster Relief to support affected doctors, students</description>

                    <pubDate>September 8, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/hurricane-irma-preparation</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/hurricane-irma-preparation</guid>
            </item>
            <item>
                <title>More than $65k in grants awarded for children-focused community vision projects </title>

                <description>Grants will impact 100,000 people in 12 geographically diverse states.</description>

                    <pubDate>September 6, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/hehc-grants</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/HEHC-children.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/hehc-grants</guid>
            </item>
            <item>
                <title>Lawsuit faults NBEO over data breach</title>

                <description>Doctors allege testing organization failed to protect personal data.</description>

                    <pubDate>August 31, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/data-breach-nbeo-lawsuit</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/data-breach-nbeo-lawsuit</guid>
            </item>
            <item>
                <title>Texas doctors share Hurricane Harvey experiences, heartache</title>

                <description>Donate to Optometry’s Fund for Disaster Relief to support affected doctors.</description>

                    <pubDate>August 29, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/harvey-stories</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/harvey-stories</guid>
            </item>
            <item>
                <title>UPDATE: Hurricane Harvey leaves widespread devastation; AOA leading donation effort</title>

                <description>How you can help support doctors of optometry affected by Harvey.</description>

                    <pubDate>August 28, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/update-hurricane-harvey-leaves-widespread-devastation-aoa-leading-donation-effort</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/update-hurricane-harvey-leaves-widespread-devastation-aoa-leading-donation-effort</guid>
            </item>
            <item>
                <title>Eyes in the path: Doctors of optometry convey eclipse safety</title>

                <description>AOA offers solar eclipse safe-viewing resources, materials for members.</description>

                    <pubDate>August 1, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/solar-eclipse-local-ods-outreach</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/solar-eclipse-local-ods-outreach</guid>
            </item>
            <item>
                <title>Think About Your Eyes launches breakthrough commercials to encourage patient action</title>

                <description>Catch a glimpse of optometry’s new “Seeing is a Gift” ad campaign.</description>

                    <pubDate>July 26, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/taye-breakthrough-commercials</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/TAYE.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/taye-breakthrough-commercials</guid>
            </item>
            <item>
                <title>Protect those peepers: 4 tips for safe solar eclipse viewing</title>

                <description>Don’t stare at the sun—except maybe this once.</description>

                    <pubDate>July 5, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/solar-eclipse-protect-those-peepers</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/solar-eclipse-protect-those-peepers</guid>
            </item>
            <item>
                <title>VISION USA launches new lens, lab program</title>

                <description>Trial program would provide resources for VISION USA beneficiaries.</description>

                    <pubDate>July 18, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/vision-usa-pilot-rollout</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/Vision-USA.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/vision-usa-pilot-rollout</guid>
            </item>
            <item>
                <title>Students, doctors hack their way to helping school nurses educate parents about pediatric eye care </title>

                <description>Hackathon to yield prototype by the end of the year.</description>

                    <pubDate>July 17, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/hackwrap</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/Hackathon.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/hackwrap</guid>
            </item>
            <item>
                <title>VISION USA celebrates volunteers’ community work, dedication</title>

                <description>Called the VISION USA Service Award, this distinct honor from Optometry Cares&#174;—The AOA Foundation annually recognizes three AOA members who provide exemplary volunteerism and community service through VISION USA. </description>

                    <pubDate>June 28, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/vision-usa-service-awards</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/Vision-USA-Header1.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/vision-usa-service-awards</guid>
            </item>
            <item>
                <title>ICYMI: 4 highlights from Optometry’s Meeting&#174;</title>

                <description>Plan ahead for Optometry’s Meeting&#174; 2018 in Denver.</description>

                    <pubDate>June 27, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/highlights-from-optometrys-meeting</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/Wrap-up-Story-Header.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/highlights-from-optometrys-meeting</guid>
            </item>
            <item>
                <title>House of Delegates adopts resolutions that impact optometry</title>

                <description>HOD establishes clear priorities for the AOA, all aimed directly at safeguarding America&#39;s health and vision.</description>

                    <pubDate>June 25, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-wraps-up</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/AOA_Board_2018.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-wraps-up</guid>
            </item>
            <item>
                <title>Optometry’s Meeting&#174; in full swing</title>

                <description>Day 2: House of Delegates convenes, Student Bowl draws crowd.</description>

                    <pubDate>June 23, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/om-in-full-swing</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/StudentBowl2017.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/om-in-full-swing</guid>
            </item>
            <item>
                <title>Attendees dive in on first day of 2017 Optometry’s Meeting&#174;</title>

                <description>AOA pools learning, leading, connecting and advocating into its five-day national conference.</description>

                    <pubDate>June 22, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/attendees-dive-in-om-2017</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/attendees-dive-in-om-2017</guid>
            </item>
            <item>
                <title>AOA+ invigorates optometry’s next generation</title>

                <description>Thousands of students, new doctors rally on Capitol Hill at AOA+.</description>

                    <pubDate>June 21, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoaplus-invigorates-optometrys-next-generation</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2017/OM_2017.jpg" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoaplus-invigorates-optometrys-next-generation</guid>
            </item>
            <item>
                <title>Every doctor is an advocate</title>

                <description>AOA continues to deliver when it comes to protecting patients and promoting the profession.</description>

                    <pubDate>June 15, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/every-doctor-is-an-advocate</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/Thau.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/every-doctor-is-an-advocate</guid>
            </item>
            <item>
                <title>Strong and stable AOA will transition leadership at Optometry’s Meeting&#174; in June</title>

                <description>Changes in health care landscape ahead; advocacy is key, AOA leaders say.</description>

                    <pubDate>May 16, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/strong-and-stable-aoa-will-transition-leadership</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/Thau_Quinn2017.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/strong-and-stable-aoa-will-transition-leadership</guid>
            </item>
            <item>
                <title>Championing pediatric eye, vision care</title>

                <description>InfantSEE&#174; Award honoree discusses her passion for children’s eye care.</description>

                    <pubDate>May 11, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/stressing-care-in-pediatric-eye-vision-care</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/stressing-care-in-pediatric-eye-vision-care</guid>
            </item>
            <item>
                <title>AOA members make a difference through volunteer service </title>

                <description>Recognizing dedicated volunteers during National Volunteer Week, and year round.</description>

                    <pubDate>April 26, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-members-make-a-difference-through-volunteer-service</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-members-make-a-difference-through-volunteer-service</guid>
            </item>
            <item>
                <title>AOA+ on track to shatter attendance figures</title>

                <description>Join the country’s brightest optometry students, young doctors for this experience.</description>

                    <pubDate>April 11, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoaplus-on-track-to-shatter-attendance-figures</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoaplus-on-track-to-shatter-attendance-figures</guid>
            </item>
            <item>
                <title>AOA headquarters renovation earns distinction</title>

                <description>Construction group recognizes AOA’s ‘exceptional achievement’ in design, cost effectiveness. </description>

                    <pubDate>April 5, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-headquarters-renovation-earns-distinction</link>                        <media:content url="https://www.aoa.org//AOA/Images/About%20AOA/After%20Landscaping%20Photo2.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-headquarters-renovation-earns-distinction</guid>
            </item>
            <item>
                <title>Basketball: National champion of sports eye injuries</title>

                <description>College basketball is the talk of the town, so contribute to the conversation.</description>

                    <pubDate>March 22, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/basketball-national-champion-of-sports-eye-injuries</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/basketball-national-champion-of-sports-eye-injuries</guid>
            </item>
            <item>
                <title>AOA+: Emerging leaders’ experience</title>

                <description>Advocacy, career readiness and networking opportunities offer students, new grads leg up.</description>

                    <pubDate>March 7, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-emerging-leaders-experience</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/AOAPlus.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-emerging-leaders-experience</guid>
            </item>
            <item>
                <title>Save Your Vision Month targets blue light blues</title>

                <description>Campaign warns against prolonged exposure to digital screens.</description>

                    <pubDate>February 28, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/save-your-vision-month-targets-blue-light-blues</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/save-your-vision-month-targets-blue-light-blues</guid>
            </item>
            <item>
                <title>AOA and U.S. Postal Service partnering again on eye and vision needs of the nation’s postal workers</title>

                <description>Planning underway for 2017 after two years of successful collaboration.</description>

                    <pubDate>February 27, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-and-us-postal-service-partnering-again</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-and-us-postal-service-partnering-again</guid>
            </item>
            <item>
                <title>Mind the gap: Do women docs make quarters on the dollar?</title>

                <description>Study suggests women ophthalmologists still make less than men; what about optometry?</description>

                    <pubDate>February 15, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/mind-the-gap-do-women-docs-make-quarters-on-the-dollar</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/mind-the-gap-do-women-docs-make-quarters-on-the-dollar</guid>
            </item>
            <item>
                <title>Optometry’s advocates strategize to meet professional challenges ahead</title>

                <description>More than 200 volunteers meet to set AOA’s agenda for advancing patient care and the profession.</description>

                    <pubDate>February 8, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-advocates-strategize-to-meet-professional-challenges-ahead</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/VMThau.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-advocates-strategize-to-meet-professional-challenges-ahead</guid>
            </item>
            <item>
                <title>AOA Board, local officials commemorate new headquarters facility</title>

                <description>Renovation completed on time and under budget in November 2016.</description>

                    <pubDate>February 2, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-board-local-officials-commemorate-new-headquarters-facility</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/2017%20AOA%20Board%20of%20Trustees.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-board-local-officials-commemorate-new-headquarters-facility</guid>
            </item>
            <item>
                <title>During National Mentoring Month, doctors of optometry pay it forward</title>

                <description>Positive mentoring relationships can contribute to aspiring doctors’ success.</description>

                    <pubDate>January 25, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/during-national-mentoring-month-doctors-of-optometry-pay-it-forward</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/during-national-mentoring-month-doctors-of-optometry-pay-it-forward</guid>
            </item>
            <item>
                <title>Profession leaders exchange best practices, network</title>

                <description>Presidents’ Council 2017 convenes affiliate leadership to advance profession.</description>

                    <pubDate>January 19, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/profession-leaders-exchange-best-practices-network</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/profession-leaders-exchange-best-practices-network</guid>
            </item>
            <item>
                <title>Think About Your Eyes delivers results, enters largest year ever</title>

                <description>AOA ensures optometry’s message to reach millions more in 2017, drives exam growth.</description>

                    <pubDate>January 18, 2017</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/think-about-your-eyes-delivers-results</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2019/TAYE.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/think-about-your-eyes-delivers-results</guid>
            </item>
            <item>
                <title>AOA&#39;s top stories of 2016</title>

                <description>Find out which stories were most read this year.</description>

                    <pubDate>December 28, 2016</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/top-20-aoa-stories-of-2016</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/top-20-aoa-stories-of-2016</guid>
            </item>
            <item>
                <title>Support Archives &amp; Museum of Optometry: Keeper of the profession’s history</title>

                <description>AOA, optometry’s story persists with dedicated archival operation.</description>

                    <pubDate>December 22, 2016</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/support-archives-museum-of-optometry</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2017/OHS-ArchiveMuseum.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/support-archives-museum-of-optometry</guid>
            </item>
            <item>
                <title>Renovation of AOA national headquarters complete</title>

                <description>In November 2016, a major renovation to the AOA’s national headquarters facility was completed, on time and under budget.</description>

                    <pubDate>December 20, 2016</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/renovation-of-aoa-national-headquarters-complete</link>                        <media:content url="https://www.aoa.org//AOA/Images/About%20AOA/After%20Landscaping%20Photo2.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/renovation-of-aoa-national-headquarters-complete</guid>
            </item>
            <item>
                <title>InfantSEE&#174; opens eyes of providers and parents</title>

                <description>Tour of five optometry schools in 2016 raises awareness of the importance of proper eye health and vision care for kids.</description>

                    <pubDate>December 19, 2016</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/infantsee-opens-eyes-of-providers-and-parents</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2020/InfantSEE.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/infantsee-opens-eyes-of-providers-and-parents</guid>
            </item>
            <item>
                <title>Support VISION USA: Providing vision care to America’s underserved</title>

                <description>Celebrating 25 years of service to low-income, uninsured individuals.</description>

                    <pubDate>December 16, 2016</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/support-vision-usa</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/support-vision-usa</guid>
            </item>
            <item>
                <title>AOA leaders reinforce optometry’s pro-patient message in nation’s capital</title>

                <description>View a slideshow of Drs. Loomis’ and Cockrell’s stepped-up advocacy in D.C.</description>

                    <pubDate>December 15, 2015</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-leaders-reinforce-optometrys-propatient-message-in-nations-capital</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoa-leaders-reinforce-optometrys-propatient-message-in-nations-capital</guid>
            </item>
            <item>
                <title>Preserving optometry’s heritage, one frame at a time</title>

                <description>Archives &amp; Museum of Optometry’s 2,000-spectacle collection helps interpret profession’s and AOA’s history.</description>

                    <pubDate>November 24, 2015</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/preserving-optometrys-heritage-one-frame-at-a-time</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/preserving-optometrys-heritage-one-frame-at-a-time</guid>
            </item>
            <item>
                <title>‘Colorblind’ fans flag NFL on jersey gaffe, AOA responds</title>

                <description>1 in 12 American men affected by color vision deficiency.</description>

                    <pubDate>November 17, 2015</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/colorblind-fans-flag-nfl-on-jersey-gaffe</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/colorblind-fans-flag-nfl-on-jersey-gaffe</guid>
            </item>
            <item>
                <title>Vision USA helps doctors extend the power of their practice</title>

                <description>Consider volunteering for Vision USA, and give back year round.</description>

                    <pubDate>November 6, 2015</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/vision-usa-helps-doctors-extend-the-power-of-their-practice</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/vision-usa-helps-doctors-extend-the-power-of-their-practice</guid>
            </item>
            <item>
                <title>Renovation of AOA national headquarters now underway</title>

                <description>Renovation will significantly reduce annual maintenance costs and improve the facility’s infrastructure, which will allow AOA to better serve its members.</description>

                    <pubDate>October 22, 2015</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/renovation-of-aoa-national-headquarters-now-underway</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2015/Groundbreaking.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/renovation-of-aoa-national-headquarters-now-underway</guid>
            </item>
            <item>
                <title>Campers experience arts and nature through senses other than sight</title>

                <description>Learn how you can support this charitable venture through Optometry Cares&#174;—The AOA Foundation.</description>

                    <pubDate>October 1, 2015</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/campers-experience-arts-and-nature-through-senses-other-than-sight</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/campers-experience-arts-and-nature-through-senses-other-than-sight</guid>
            </item>
            <item>
                <title>AOA urging adoption of strict education standards</title>

                <description>Part of 5-year review of professional optometric degree standards</description>

                    <pubDate>August 21, 2015</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/acoe-seeks-comment-on-standards-revisions</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/acoe-seeks-comment-on-standards-revisions</guid>
            </item>
            <item>
                <title>The art of collaboration</title>

                <description>Satya B. Verma, O.D., is the second optometrist to serve as president of the National Academies of Practice, which represents 14 health care professions.</description>

                    <pubDate>June 15, 2015</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/the-art-of-collaboration</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2015/SatyaVerma.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/the-art-of-collaboration</guid>
            </item>
            <item>
                <title>River blindness treatment receives Nobel Prize</title>

                <description>A new treatment is eradicating a parasitic disease worldwide.</description>

                    <pubDate>October 20, 2015</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/river-blindness-treatment-receives-nobel-prize</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/river-blindness-treatment-receives-nobel-prize</guid>
            </item>
            <item>
                <title>Optometry ranked No. 10 among 20 best-paying jobs for women</title>

                <description>Optometry is a great career choice for many reasons—including work-life balance, the ability to help others and opportunities for growth. But it turns out that for women, it may also pay to be in optometry.</description>

                    <pubDate>September 26, 2014</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometry-ranked-no-10-among-20-best-paying-jobs-for-women</link>                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometry-ranked-no-10-among-20-best-paying-jobs-for-women</guid>
            </item>
            <item>
                <title>Doctor of optometry explains #TheDress debate</title>

                <description>The Internet went into a frenzy yesterday because of a photo of a dress. The photo was posted to Tumblr, and as it spread, people divided into &quot;Team White and Gold&quot; and &quot;Team Blue and Black.&quot;</description>

                    <pubDate>February 27, 2020</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/doctor-of-optometry-explains-the-great-dress-debate</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2015/the_dress.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/doctor-of-optometry-explains-the-great-dress-debate</guid>
            </item>
            <item>
                <title>Hymes, Brauns appointed to top staff positions</title>

                <description>Veteran AOA staff and proven leaders are promoted</description>

                    <pubDate>July 29, 2014</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/hymes-brauns-appointed-to-top-staff-positions</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2015/Hymes_Braun.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/hymes-brauns-appointed-to-top-staff-positions</guid>
            </item>
            <item>
                <title>AOA’s Renee Brauns named one of optical’s most influential women</title>

                <description>Brauns was selected from an extensive group of nominees as part of the executive suite category of honorees</description>

                    <pubDate>July 24, 2013</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/aoas-renee-brauns-named-one-of-opticals-most-influential-women</link>                        <media:content url="https://www.aoa.org//AOA/Images/News_2015/BraunsInfluentialWomen.jpg" medium="image" />
                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/aoas-renee-brauns-named-one-of-opticals-most-influential-women</guid>
            </item>
            <item>
                <title>Don&#39;t be the last to know: Optometry&#39;s Meeting&#174; 2023 live news</title>

                <description>This is the official news page for Optometry&#39;s Meeting&#174; 2023. Here, you will find exclusive news coverage with live running news stories.</description>

                    <pubDate>June 24, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-live-news-updates-x25962</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/OM_DC_Skyline_Thumbnail.jpg" />
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            <item>
                <title>Don&#39;t be the last to know: Optometry&#39;s Meeting&#174; 2023 live news</title>

                <description>This is the official news page for Optometry&#39;s Meeting&#174; 2023. Here, you will find exclusive news coverage with live running news stories.</description>

                    <pubDate>June 24, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-live-news-updates-x25963</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/OM_DC_Skyline_Thumbnail.jpg" />
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                    <guid>https://www.aoa.org//news/inside-optometry/aoa-news/optometrys-meeting-live-news-updates-x25963</guid>
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            <item>
                <title>Discover the District</title>

                <description>Will you voice your vision at Optometry’s Meeting&#174; next week? With all the profession’s premier event has to offer, there’s no need to leave the convention center. But in the host city of Washington, D.C., there is no shortage of things to see, eat and experience. Find out what the locals recommend.</description>

                    <pubDate>June 14, 2023</pubDate>

<link>https://www.aoa.org//news/inside-optometry/aoa-news/discover-the-district-x25964</link>                        <media:thumbnail url="https://www.aoa.org//AOA/Images/News_2023/Thumbnails/National%20Museum_Thumbnail.jpg" />
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