Your source for fresh news updated daily on topics ranging from clinical eye care to advocacy to practice management tips.

Taking eye care advocacy to a global scale

Roger Jordan, O.D., one of optometry’s most effective and honored advocates in the U.S., was recently named to lead a key World Council of Optometry committee. On the committee, he will help shape optometry around the globe.

Level up your optometric surgical team: AOA launches surgical assistant coursework

The AOA’s new micro-credential program for optometric surgical assisting delivers big with a thoughtfully designed course that equips your clinic staff with specialized knowledge and skills.

4 essential personal financial tools for optometrists

Learn how AOAExcel® endorsed business partner Laurel Road can help maximize your finances.

Embracing the journey

The AOA’s 2023 Paraoptometric of the Year says certification was the first step in propelling her career forward—and fueling a passion for the profession.

Advocacy updates

Doctors of optometry in Texas and Nevada build bulwark against vision plan abuses

Doctors of optometry in Texas and Nevada out-worked, out-organized and out-witted a better-funded opposition to realize legislation meant to overcome abuses by vision plans. The biggest opponent? The National Association of Vision Care Plans, which describes itself as a “voice for the managed vision care industry.”

DeSantis decision delivers historic win for Florida optometrists and patients

Florida governor’s veto of far-reaching “not-a-doctor/physician” bill marks a high-profile rejection of organized medicine’s effort to derail AOA/affiliates’ drive nationwide toward optometric scope expansion.

AOA Focus

AOA Focus is the magazine for AOA members. AOA Focus delivers a blend of updates, in-depth analysis and personal stories from doctors of optometry across the country on topics that matter most to the profession. This big-picture view is the perfect complement to the daily updates members get at AOA News.

AOA Focus