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6 AOA advocacy wins in 2025 that set the stage for 2026

February 4, 2026

Check out these crucial wins that AOA achieved for doctors and patients in 2025 as advocates look to March 15-17 for AOA on Capitol Hill | AOA Federal Keyperson Summit.

Tag(s): Advocacy, Federal Advocacy


Key Takeaways

  • AOA advocacy achieved significant wins for optometry at a federal level in 2025, including securing an offsetting 2.5% increase to Medicare pay; a suite of tax benefits for optometry practices; and recognizing AOA as a physician-level certifying body for required controlled substance training.
  • AOA’s direct advocacy with vision benefit middlemen (VBMs) restored $12.1 million in reimbursement for doctors of optometry by overturning wrongful plan denials.
  • Broader congressional concerns over Americans’ health insurance frustrations continue to elevate the need for VBM reforms on Capitol Hill. 

The AOA’s federal advocacy achieved significant progress in 2025, securing and advancing a half dozen key priorities that directly benefit optometry practices and patients. Now, advocates intend to press that momentum with a newly envisioned summit that hones optometry’s legislative influence.  

⏩ Registration is open for AOA on Capitol Hill | AOA Federal Keyperson Summit 

Here’s a summary of what the AOA’s federal and payer advocacy achieved in 2025 thanks to persistent AOA doctor and student efforts: 

1

AOA restored $12.1 million of doctor of optometry reimbursements from wrongful plan denials. Ongoing, direct AOA advocacy since 2023 has delivered measurable financial relief to the tune of $12.1 million to optometrists by targeting improper plan denials, downcoding, credentialing and claim edit errors. AOA advocates, including the AOA Third Party Center, provide AOA members a means for direct outreach to plans to ensure that time-intensive records requests, inappropriate denials, Medicare Risk Adjustment Audits and downcoding delays were adequately compensated or halted with more than $4.6 million restored in the final half of 2025 alone.  
 
If you experience payer issues, please contact stopplanabuses@aoa.org to enlist AOA support on your behalf.

2

AOA achieved a 2.5% Medicare physician pay increase for 2026. Staring down the reality of a fifth straight year of automated statutory reductions to Medicare physicians’ pay, AOA advocates successfully appealed to Congress to include a 2.5% physician pay increase for 2026 as part of the One Big Beautiful Bill Act (OBBA). The AOA's leading, perennial advocacy role has laid the groundwork for longer-term reforms to mandate annual positive pay updates.

3

AOA achieved a permanent 20% tax deduction for optometry small businesses. Also, as part of the OBBA that passed in July 2025, AOA advocates secured a full suite of tax benefits aimed at boosting small- to mid-sized optometry practices, including a permanent extension of the 20% small business pass-through tax deduction. Set to expire in 2026, the tax deduction is estimated to generate $6,000 annual tax savings for doctors. What’s more, AOA advocates prevented a provision that would have barred optometry practices from deducting state and local taxes at the pass-through entity level, preserving a critical financial tool for practices.

4

AOA achieved legal recognition as a physician-level certifying body for DEA training. Doctors required to complete controlled substances prescriber training will be able to turn to the AOA for an optometry-specific course to meet Drug Enforcement Administration (DEA) training and education requirements. AOA advocates ensured a Dec. 1, 2025, law authorized the AOA as a trusted provider of opioid-related education. This new course will be available for optometrists at Optometry’s Meeting®, June 17-20, in Phoenix, as well as on demand in the AOA EyeLearn Professional Development Hub.

5

AOA ensured optometry on par with medicine and others for federal student loans. Where the OBBA imposed strict federal student loan limits for 2026-2027capping loans at $20,500 annually and $100,000 aggregate for programs not considered “professional programs" and $50,000 / $200,000 respectively for “professional programs”—AOA advocates secured optometry’s inclusion under the latter, on par with medicine, law and dentistry. To be certain, the AOA expressed concern about the far-reaching consequences of restricting access to educational funding, especially on optometry students, and shared a fact sheet for helping students navigate the changes to federal student aid.

6

AOA building bipartisan support for VBM reform as Congress looks at health costs. A pair of bills, the Dental and Optometric Care (DOC) Access Act, as well as the Vision Lab Choice Act, garnered over 100 bipartisan Congressional supporters in 2025-2026 as the national conversation on health care policy, access and affordability takes center stage in Washington, D.C. AOA advocates pressed for enhanced federal crackdown on VBMs, resulting in growing oversight and federal investigations, including a new anti-trust probe into doctor tiering, patient steering and optometry practice acquisition strongarm tactics. Now, lawmakers signal their desire to tackle a larger health care legislative package in 2026 that may provide an opening for VBM reform—one that AOA advocates will be sure to leverage as they look to return to Capitol Hill in less than two months. 

Register now: AOA on Capitol Hill | AOA Federal Keyperson Summit 

Optometry’s advocates are needed in Washington, D.C., March 15-17, to advance these federal priorities with our nation’s health policy leaders as part of AOA on Capitol Hill | AOA Federal Keyperson Summit. 

This newly envisioned meeting aims to harness the power of the AOA’s 500-strong Federal Keyperson Program. While still open to all advocacy-minded AOA members, AOA on Capitol Hill | AOA Federal Keyperson Summit will convene the core of optometry’s legislative influencers together to amplify optometry’s impact in Washington, D.C.  

Attendees can expect to: 

  • Participate in important issues briefings and policy sessions from Capitol Hill leaders.
  • Connect with fellow keypersons and seasoned advocates to receive training, develop strategies and align resources for advancing optometry’s federal priorities.
  • Drive action on our collective advocacy, ensuring optometry’s voice leads to even higher levels of legislative action and progress. 

Lawmakers’ focus on plan abuses make this a consequential time on Capitol Hill to build the support needed to advance key VBM action and other top advocacy priorities. Register now to amplify optometry’s message at AOA on Capitol Hill | AOA Federal Keyperson Summit. 

REGISTRATION

Interested in becoming an AOA Federal Keyperson? Click here to join the fight for a better future for patients, practices and the profession.  

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