Robocall

Legislation targets contact lens prescription verification shortcomings

Closing a problematic loophole in the contact lens prescription verification process would restore simplicity and promote patient safety affirms federal legislation that optometry's advocates support.

"No reputable company should be using repeated robocalls into physician offices to communicate on patient health and safety matters."

Introduced July 26 by Reps. Bobby Rush, D-Illinois, and Michael Burgess, M.D., R-Texas, H.R. 3975, the "Contact Lens Prescription Verification Modernization Act," seeks to modernize portions of an outdated contact lens prescription verification process that fails to deliver the kind of efficient, coherent information for which it was originally intended. By clarifying existing law to prevent online contact lens sellers' use of automated "robocalls" to verify prescriptions, H.R. 3975 will make purchasing contact lenses easier, safer and more private, proponents say.

"No reputable company should be using repeated robocalls into physician offices to communicate on patient health and safety matters," says AOA President Barbara L. Horn, O.D. "With internet-based mass retailers failing to fix the problem, AOA doctors of optometry are pleased to see Congressmen Bobby Rush and Michael Burgess and other health policy leaders in Congress joining together on a bipartisan basis, along with the Health Care Alliance for Patient Safety, to close an outrageous robocall loophole that's undermining quality care and putting the public at risk."

Jointly backed by the AOA and the Health Care Alliance for Patient Safety (APS), the bipartisan H.R. 3975 would prohibit contact lens prescription verification made via robocall in favor of direct communication between online sellers and prescribers. This "direct communication" to confirm prescriptions could take the form of live phone calls, fax, patient portal or email with an aim of establishing a paper trail that ensures patients' prescriptions are legally valid and filled as ordered.

David Cockrell, O.D., AOA Advocacy Group chair, says Congress and federal agencies have been provided information about robocall abuses targeting doctors and patients for years, and now, other physician and patient advocacy organizations are likely to join in support of this bill.

Additionally, H.R. 3975 would require online sellers to develop a HIPAA-compliant method for patients to electronically transmit contact lens prescriptions.

Identifying the problem

Popular with roughly 45 million Americans, contact lenses are a safe, effective vision correction option when worn and cared for properly. However, poor-fitting or improperly used contact lenses can result in serious eye and vision conditions, which is why the U.S. Food and Drug Administration (FDA) regulates contact lenses as Class II and III medical devices that require an eye doctor's prescription and oversight. So, too, it's why the FDA and Centers for Disease Control and Prevention advise consumers that contact lenses are not "one-size-fits-all" and that regular, comprehensive eye examinations are necessary for ensuring optimal eye health.

Unfortunately, a 2016 consumer survey still found a third of contact lens consumers could purchase these medical devices using an expired prescription, while a quarter received an altogether different contact lens than was prescribed by their eye doctor. Although illegal under the Fairness to Contact Lens Consumers Act (FCLCA), these kinds of sales escape FTC enforcement and are perpetuated by online sellers' exploitation of a loophole in the prescription verification process.

Increasingly, online contact lens sellers utilize robocalls for prescription verification. But often these calls are difficult to understand; do not include all the necessary information for confirmation; and create barriers for doctors to communicate back the necessary prescription corrections, including that the request being made is for a wrong device or for an individual who is not a patient of the doctor. Some online sellers use the automated calls to take advantage of the current "passive verification" system-doctors have 8 hours to respond before a prescription is considered verified-to sell consumers a product not prescribed by their eye doctor.

While the FCLCA protects millions of Americans' right to purchase their contact lenses where they choose, it's also intended to safeguard patients' health. Therefore, congressional action is necessary to close these loopholes that risk patients' eyesight, says Deanna Alexander, O.D., APS chair.

"Increasing patients' choice in the contact lens marketplace should never jeopardize patient safety," Dr. Alexander says. "The Alliance thanks Congressman Rush and Congressman Burgess for the introduction of this thoughtful legislation that strengthens patient safety and addresses a loophole in the current passive verification system, which often leaves patients at risk of being provided incorrect prescriptions that can lead to adverse health conditions and even vision loss. We will continue to work with Congress to be a strong voice and advocate for patient health and safety."

Urging commonsense contact lens rules

Concurrently, optometry's advocates continue a separate but altogether related pushback against proposed changes to the regulatory interpretation of the FCLCA-the FTC's Contact Lens Rule-that advocates argue are misguided and costly. Initially introduced in 2016, the proposed rule included no additional requirements for contact lens retailers while alternatively imposing additional administrative burdens on prescribers that could total as much as $18,000 per doctor, per year.

After a protracted review process, the FTC's subsequent supplementary rulemaking finally acknowledged some of these loopholes commonly exploited by contact lens retailers, such as contact lens substitution and robocalls; however, the AOA argues the FTC must do more to ensure safety in the contact lens market. Notably, the FTC's supplementary rulemaking still does not close the verification loophole.

The AOA's advocacy efforts-buoyed by the voices of more than 100 U.S. House and Senate leaders-helped stop the FTC's initial proposal from being finalized. However, with the FTC release of supplementary rulemaking, AOA doctors and students once again jumped into action, helping to secure nearly 25 U.S. Senate signors to a bipartisan letter urging the FTC not to finalize its new confirmation of prescription release proposal. Yet, the FTC is now working to finalize its supplementary rulemaking. That's why the AOA encouraged thousands of AOA doctors of optometry and students to submit public comments to the FTC on the rule before the July 29, 2019, deadline.

Once again, optometry's advocates are called upon to act. Here's how you can take part:

Visit the AOA Online Action Center, or text "AOA" to 855.465.5124 to access the Action Center directly from your mobile device, to view these priority issues and connect with your U.S. House members to encourage their support.

Educate yourself on AOA's priority federal legislation and advocacy activities
, such as H.R. 3975. Download fact sheets from the 2019 AOA on Capitol Hill to understand these important topics.

Consider investing in AOA-PAC
, the only federal political action committee dedicated to fighting and winning for optometry.

Read more
about how optometry's advocates shined a national spotlight on optometry's priority issues, including the contact lens prescription verification process and newly introduced Dental and Optometric Care Access Act, during AOA on Capitol Hill 2019.

August 7, 2019

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