- AOA member advocates to expand emergency training access for optometrists
- AOA addresses Eyebot technology
- AOA cites EyeMed as a barrier to care and demands changes
- The latest on AOA contact lens advocacy
- Warby Parker slapped with $1.5 million penalty for HIPAA breach
- How AOA advocacy keeps contact lens wearers fright free
- Contacts Lens Prescription Modernization Act introduced as next step in ending damaging robocalls
- Health system optometrists strike for recognition, fair labor practices
- How AOA is keeping contact lens wearers safe this spooky season
- Constant presence: Alliance builds reputation for patient safety advocacy
- Hubble Contacts concerns grow after woman loses eye, AOA asks where’s enforcement?
- AOA recommends care standard for telemedicine use amid rapid change
- AOA issues consumer health alert for online vision tests
- AOA's 31 in 31 campaign
- Vision Direct website removes FCLCA claims after AOA and BBB challenge
- Goal should be mandatory protective eyewear in high school field hockey
- Mere commoditization
- AOA pushes Amazon to sufficiently address inappropriate contact lens sales
- Vision Direct UK to halt sales without required prescriptions after AOA complaints
- Alcon joins Health Care Alliance for Patient Safety
- Patients need guidance on risks of online vision apps
- AOA demands 1-800 Contacts change misleading message
- Telemedicine-Policy
- Breaking through the pandemic
- VA rescinds laser policy
- AOA rallies optometry and allies to fight FTC contact lens rule
- Company recalls colored contact lenses it was selling online without FDA clearance
- FTC Contact Lens Rule changes
- ftc flags vision apps misleading claims
- atlantic author retracts tweet
- Homeland Security agents bust counterfeit contact lens dealers
- 1800 online eye test
- FDA enforcement action disrupts vision test company
- AOA AFOS continue fight against VA experimental eye exam replacement program
- Amazon drops noncompliant contact lens sellers
- Can you hear me now?
- AOA rejects demand from Stanton Optical to retract article
- AOA urges Federal Trade Commission to investigate Visibly ExpressExam
- FTC finds 1-800 Contacts engaged in anticompetitive agreements
- Opternatives doctor locator draws questions
- FDA warning to Opternative
- Illegal contact lens retailers slapped with fines penalties
- FDA Warning to Opternative March 18
- Holding accountable errant eye care retailers
- Hubble update
- AOA continues the fight for patient safety
- Veterans Round Table
- Balancing patient health safety with technological progress
- AOAs eye health first stance lays bare convenience messaging
- AOA contributes to CDC vision initiative
- States and AOA persevere in fight against heightened opposition from Opternative 1800Contacts
- AOA scrutiny aims to hold device profiteers accountable for false claims
- AOA promotes patient safety protections
- AOA Congress urge VA to uphold promise
- Legislation targets prescription verification deceptive internet sales tactics
- GMA Investigates raises red flag on Opternative
- Preventable vision loss unacceptable
- AOA commends FTC action against 1-800 Contacts
- AOA files expansive FDA complaint against Opternative
- Opternative issued cease and desist order
- AOA officers and CDC officials make plans for more collaboration
- Alliance for Patient Safety
- VA Visit
- AOA leaves impression on White House Conference on Aging
- FTC Upheld
- USPSTF Release
- AOA complaint focuses FDA sights on Opternative
- AOA to Census Bureau Doctor the optimal word
- Help veterans access timely quality care
- AOA Patient safety paramount in contact lens legislation
- AOA authorities target illegal contact sellers
- Legislators petition FTC on retailers unscrupulous tactics
- AOA Opternatives doc locator appears to falsely imply endorsement
- Online vision test receives failing grade from doctor of optometry
- AOA complaints lead to changes in 1 800 Contacts business practice
- AOA warns public about online eye exams
- AOA affiliates continue to challenge online eye exams
- For parents, pediatric benefit brings clarity and consistency
- Be on the lookout Illegal contact lenses
- AOA fights for patient safety in contact lens legislation
- Choice Act offers new opportunities to care for veterans
- AOA backs legislative effort to expand veterans access to eye care
- AOA president to IOM Comprehensive eye exams essential to prevention and public health
- AOA in national roundtable on the future of diabetes care
- AOA Efforts on Contact Lens Bills Guided By Patient Health Concerns
AOA challenges baseless attacks, mischaracterizations of optometric care
January 19, 2023
Despite a vocal few denouncing gains in optometric care, the profession defines itself through the everyday application of quality clinical care, reinforced by optometry’s advocates’ vigilant outreach.
Tag(s): Advocacy, Patient Protection
Optometry’s significant patient access and care achievements elicited factually dubious—and outright inaccurate—comments from a vocal few in the medical community, drawing swift rejoinders from the AOA and advocates to set the record straight.
Coming off a recent decision by the Department of Veterans Affairs (VA) to allow community care doctors of optometry to provide so-called “invasive procedures,” including injections and certain laser procedures, where permitted under state scope, as well as a tide of commensurate scope advancements in statehouses, an ascendent yet extreme tone among some ophthalmologists seeks to undermine the quality care provided by doctors of optometry. While neither unexpected nor entirely novel, such tired comments reflect ill-informed, if not spurious, claims regarding optometry’s competencies and education that the AOA and optometry’s advocates immediately and factually counter.
“The AOA works every day to ensure that doctors of optometry are recognized across audiences, particularly the public at large—and we face significant obstacles,” AOA President Robert C. Layman, O.D., told affiliate leaders at the 2023 Presidents Council gathering, Jan. 13-14. “Building on ophthalmology’s attacks aimed toward our legislative efforts, we see them in mainstream media.
“For more than a decade, we have made sure we have an always-on approach to proactively—and reactively—engage with media, and recent examples of these egregious attacks were no exception.”
Optometry’s advocates are determined to bolster communities’ access to the full-scope, primary eye health and vision care services that doctors of optometry are educated and capable of providing. Since 2021, four states have validated scope expansions to include office-based surgical procedures with a total of 10 states now legally authorizing these procedures. This year, even more states look to advance their respective scope laws and a looming decision at the VA regarding national standards of practice continues to evoke ophthalmology’s deleterious rhetoric.
Fighting for veterans’ access to eye care services
On Dec. 4, the medical news site Medpage Today published a scathing opinion piece whereby a South Carolina ophthalmologist decried the VA’s revised community care guidance to permit doctors of optometry in certain states to provide office-based surgical procedures. In addition to equating the decision to “a lower standard of care,” the author found issue with optometry’s training and cited much-maligned ‘evidence’ of repeated procedures.
In responding on Medpage Today later that month, AOA members Michael Mittleman, O.D., and Richard Castillo, O.D., D.O., noted their disheartenment with seeing colleagues within the medical community advocating to strip veterans’ access to essential care in what amounts to “professional turf protection.” Citing declining numbers of ophthalmologists nationwide, the VA’s community care decision allows veterans the freedom to choose where they seek care and directly countered questions of safety.
“In our view, the author is attempting to paint the recent VA move as radical, but in reality, the VA is making changes so that it is no longer the outlier among other federal and private coverage providers,” Drs. Mittleman and Castillo write.
In fact, Medicare, Medicaid, the Indian Health Service and major private health insurers all cover and reimburse doctors of optometry for providing such procedures within the bounds of their state scope, the authors note. Moreover, every state recognizes optometry’s ability to deliver a broad range of primary and medical eye care for an array of eye diseases, including glaucoma and age-related macular degeneration.
“America’s veterans deserve our gratitude for their service and sacrifice,” Drs. Mittleman and Castillo write. “[It’s] important that veterans have access to and the freedom to seek out needed eye and vision care from the eye doctor type of their choice. The VA is doing right by veterans, and we encourage the Department to hold strong to their updated guidelines.”
AOA sets record straight in face of egregious ‘Today’ show comments
Yet concurrent to these fights within the medical community’s sphere, an ophthalmologist’s nationally televised mischaracterization of optometric eye health and vision care drew a profession-wide response, with the AOA spearheading its rebuke.
On a Jan. 10 segment of the NBC “Today” show purporting to debunk eye myths, guest Anne Negrin, M.D., shared an incomplete picture of the care that doctors of optometry provide and minimized the profession’s vast contributions to Americans’ primary eye health and vision care, as well as their general health and wellbeing. In reducing doctors of optometry as simply glasses and contact lens prescribers, the comments perpetuated a myth in and of itself and sowed public confusion at a particularly poignant time for health care misinformation.
In a letter to NBC, Dr. Layman admonished the show’s producers over the mischaracterization and urged them to correct the record, ensuring accurate information about optometric care is provided to the American public. Dr. Layman reiterated the leading role that optometry takes as the nation’s largest eye care profession, serving patients in 6,500+ communities, and providing over three-quarters of first-time eye care visits and two-thirds of all primary eye care in the U.S.
“To simply say that [optometrists] are ‘great for prescribing glasses, contacts,’ only serves to fuel patient misunderstanding of the health care providers they should be accessing for their primary eye health care, including annual comprehensive eye exams,” Dr. Layman wrote.
Since the “Today” show segment ran, the AOA provided a template letter for the profession to download and direct feedback to show producers, helping set straight the mischaracterization of optometric care.
To learn more about the AOA’s proactive media advocacy initiative, Eye Deserve More, and how the campaign puts doctors of optometry front and center, visit the campaign page and consider sharing your own story of timely, life-changing optometric care.