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650+ reasons why these powerhouse state sessions are advancing optometry

June 11, 2025

Prepare your advocacy team to create a winning legislative strategy by attending one of the AOA State Government Relations Committee Regional Advocacy Meetings this August or October.

Tag(s): Advocacy, State Advocacy

AOA State Government Relations Committee (SGRC)


Key Takeaways

  • Since 2022, a combined 653 advocates have participated in an AOA SGRC Regional Advocacy Meeting. Affiliate advocacy teams have had the opportunity to hear about recent wins, losses, how to prepare, create winning strategies and the fundamentals of grassroots advocacy with 98% of attendees saying these meetings were valuable enough to recommend to their colleagues or other volunteers. 
  • Registration is open for the 2025 Regional Advocacy Meetings in Chicago, Aug. 15-16, and Phoenix, Oct. 24-25. Deadlines are upcoming, so register your team today.  
  • Topics discussed at this year's Regional Advocacy Meetings include building a successful team, countering opposition attacks, PAC fundraising, media training and an all-new advocacy 101 session for new advocates. 

A cornerstone of the AOA’s state-level support returns in 2025 having already equipped a combined 653 doctors to champion the profession’s advocacy back home. 

The AOA State Government Relations Committee (SGRC) Regional Advocacy Meetings return in 2025 with all-new sessions to prepare optometry’s leaders, grassroots advocates, and volunteers for effective state-level advocacy that advances optometric eye health and vision care. Designed to impart firsthand experiences and insight from optometry's most recent advocacy developments, these sessions are equal parts primer and frontline briefing for affiliates to remain nimble in an ever-evolving advocacy landscape. Additionally, these forums provide an opportunity for advocates to hear how opposition attempts to undermine doctors and their doctor-patient relationship in other states were addressed in order to anticipate future challenges. 

John Whitlow, O.D., AOA SGRC chair, says Regional Advocacy Meetings are the place to learn from some of optometry’s foremost advocates “in the trenches” and that the open-forum format of these meetings ensure attendees can collectively develop strategies to apply those lessons in real-time. 

“No matter if your state is just getting started or approaching the ‘goal line,’ these meetings are truly for you,” Dr. Whitlow says. “It’s truly wonderful to see how these meetings continue to create momentum for our profession on the front line of advocacy.” 

John Whitlow, O.D., AOA State Government Relations Committee (SGRC) chair, invites optometry's advocates of all experience levels to join an AOA SGRC Regional Advocacy Meeting. This year's 1 1/2 day workshops are in Chicago, Aug. 15-16, and Phoenix, Oct. 24-25. Visit aoa.org for additional information about registration. #optometry

Where are this year’s Regional Advocacy Meetings? 

State advocacy teams are encouraged to join either of this year’s Regional Advocacy Meetings, including: 

The 2025 Regional Advocacy Meetings are supported by Johnson & Johnson, SightSciences and Lumenis. 

Why should you attend a Regional Advocacy Meeting? 

Whether a seasoned advocate, a new volunteer or emerging leader, attendees walk away with actionable insights and critical resources for realizing advocacy opportunities or adapting to challenges as they emerge. This year’s lineup will feature panel discussions with experienced SGRC doctors, affiliate executive directors and key guest speakers on all-new topics, including: 

  • PAC-Peer to Peer Fundraising 
  • How to Empower Your Advocacy Team 
  • Media Training 
  • Creating a Strategic Plan 
  • Opposition Attacks 
  • Advocacy 101 

New to Advocacy? Join Advocacy 101, a new addition to the Regional Advocacy Meetings designed to equip new advocates with the skills and confidence to engage with candidates and legislators effectively. Gain practical insights to position yourself for meaningful involvement in the next campaign season and legislative sessions and understand how individual voices come together to create a powerful, unified message. Be sure and sign up for Advocacy 101 on the registration form.  

Yet where Regional Advocacy Meetings truly shine is their inherent goal of creating a collaborative environment for advocacy teams to learn from one another. Case in point: North Dakota. 

What do attendees say about Regional Advocacy Meetings? 

In 2023, the North Dakota Optometric Association (NDOA) identified a need to introduce and implement guardrails for telemedicine services. The challenge? North Dakota’s grassroots network was in need of reinvigorating.  

Kim Hacker, NDOA executive director, says the state formed a new legislative committee, then leaned on the expertise of the AOA’s SGRC members and fellow affiliates for support, including attending a Regional Advocacy Meeting in 2024. Participating as a group was instrumental and afforded the NDOA an invaluable opportunity to plan a strategy for their bill’s introduction in early 2025. 

But when the NDOA’s bill encountered an eleventh-hour hangup in the state legislature, advocates felt confident approaching their membership in driving support of the legislation. And those members stepped up in a big way. 

“We created an absolute uproar in the state’s ophthalmology community—it was absolutely incredible what your membership can do,” Hacker said in April, celebrating Gov. Kelly Armstrong’s recent signature on their law.  

“We built lasting relationships at the Capitol and walked away from session with a positive reputation, and as many of you know, that’s half the battle.” 

Hacker attributed the success, in part, to the preparation afforded by the strategic engagement and support of optometry’s advocates. 

“We leaned on SGRC in a significant way, as well as our fellow affiliates, and for that we couldn’t be more grateful,” Hacker said. 

But it’s not only North Dakota’s experience that vouches for the efficacy of Regional Advocacy Meetings. Those are the sentiments echoed by other past attendees: 

  • “I left the SGRC meeting more fired up than ever about how to continue our amazing position as optometrists to help our patients. I am really optimistic about our profession’s future.”  -Lee Dodge, O.D., 2024 Regional Advocacy Meeting attendee 
  •  “Every time I attend an SGRC meeting, I leave inspired and motivated. Optometry has so many exceptional people fighting for our profession and our patients. It’s an honor to be able to learn from them and stand up to fight along with them.”  -Clint Taylor, 2024 Regional Advocacy Meeting attendee  
  •  “Excellent meeting. Underscores the importance of and provides the roadmap for individuals to contribute to the health and success of our profession.”  -Rich Castillo, O.D., D.O., 2024 Regional Advocacy Meeting attendee 

What is the AOA SGRC? 

The SGRC provides information, guidance, advice and resource assistance in all areas of state legislation and regulation affecting the profession of optometry to individual AOA members and affiliate associations, as well as to state legislators, regulators, third-party payers and more. As a comprehensive resource for state affiliates’ political activities, the SGRC also:  

  • Serves as both a political and legislative resource for state affiliates.  
  • Monitors state laws and regulations relating to the practice of optometry.  
  • Monitors the impact that federal laws and regulations may have on state activities. 
  • Maintains a database of state laws and regulations, as well as other comparative and analytical optometric legislative and regulatory databases.