2 ways to be a part of AOA’s Save Your Vision Month

“This year, Optometry Cares—The AOA Foundation is enhancing Save Your Vision Month by making it possible for our members to participate in their offices.”

Every year in March, the AOA reminds Americans of the importance of eye health and regular exams with a public awareness campaign in consumer media. Individual members and affiliated associations are encouraged to distribute local news releases and post to social media with materials provided by AOA. Last year's campaign alerted 140 million consumers about the critical role nutrition plays in maintaining eye health and vision. This year's campaign offers five tips for a lifetime of healthy vision.

T. Joel Byars, O.D., Optometry Cares®—The AOA Foundation President and American Optometric Association Past President, says that Save Your Vision Month is one month that the AOA can truly call its own. "We have for many years used this month to call attention to the importance and raise the awareness of vision care and vision health," Byars says.

"This year," Byars adds, "Optometry Cares—The AOA Foundation is enhancing Save Your Vision Month by making it possible for our members to participate in their offices. Promotion kits with signage, flyers and displays will boost the visibility of the Foundation and contributions to our programs."

Optometrists can join their fellow ODs and be a part of the effort in several ways:

    1. Donate a percentage or day of eye exam fees.
    2. Donate $2-$5 per frame sold or exam during the month of March.
    3. Purchase a Save Your Vision Month Kit for $25. The kit includes 25 wristbands, posters, balloons and other materials that can be used to promote the message.
    4. Make a donation to Optometry Cares—The AOA Foundation in support of Save Your Vision Month 2014 and select "Save Your Vision Month" under Program Designation.

Funds raised during Save Your Vision Month go toward Optometry Cares—The AOA Foundation. "The Foundation has many programs that help us to provide access to vision care to those most vulnerable in our society through InfantSEE, Vision USA, and Healthy Eyes Healthy People grants. And Optometry's Fund for Disaster Relief provides emergency assistance to AOA members," Dr. Byars explains.

In addition, the Foundation awards scholarships as well as supports The Archives & Museum of Optometry, located at the AOA offices in St. Louis, Mo. The museum has a collection of historical records, publications and artifacts that is available to members.

Sign-up forms for Save Your Vision Month can be found online. Forms can be emailed to foundation@aoa.org, faxed to 314-991-4101, or mailed to Attn: Optometry Cares, SYVM, 243 N. Lindbergh Blvd., Floor 1, St. Louis, MO  63141

February 26, 2014

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