A life of optometric service: Remembering James ‘Jim’ Scholles, O.D., J.D.

James R. Scholles, O.D., didn't just practice optometry—he helped reshape optometry in America. When he passed away peacefully on Dec. 18, 2025, at 89, the profession lost one of its most transformative leaders, a man who understood that caring for patients' eyes meant fighting for their access to quality care at every level. 

Early drive and dedication  

Born in Cincinnati to Carl and Marjorie Donohoe Scholles, Dr. Scholles’ drive manifested early. After completing his bachelor’s at Xavier University, he graduated from The Ohio State University College of Optometry in 1959, completing both degrees by age 22. He founded his practice in Finneytown shortly after and practiced for 65 years, retiring at the age of 87. 

Dr. Scholles’ vision extended beyond the day-to-day business of optometry. He also earned his J.D., one of the first in Ohio to hold both an optometry and a law degree. He used his legal knowledge to further and protect the optometry industry. His extensive writings and lectures about “clinicolegal” issues positioned him as a leader in the industry and a fierce advocate for optometrists across the nation.  

An advocate for optometrists and patients  

Although soft-spoken by nature, Dr. Scholles wasn’t afraid to speak up when it mattered. He testified before the U.S. Congress on behalf of optometry regarding Medicare co-management and participated in Federal Trade Commission hearings on "Eyeglasses 2," advocating for patients' rights and optometric independence. He also chaired the Legal and Ethical Issues Committee of the National Board of Examiners in Optometry for six years, helping establish ethical standards that continue to guide practitioners today. 

AOA past president David Nelson, O.D., says Dr. Scholles helped expand the public's understanding of optometry.  

“Jim was an important part of the AOA team of leaders that changed the definition of physician to add optometry to the list of physicians, allowing optometrists to bill Medicare patients,” Dr. Nelson says. “The legislation was enacted in 1987 and now allows millions of dollars of reimbursement, access and patient care to Medicare patients.” 

His leadership and volunteering were hallmarks of his career. Dr. Scholles served as AOA president from 1988 to 1989 and held several volunteer positions over his 65 years as a member. He also served as president of the Ohio Optometric Association (OOA). 

“Dr. Scholles embodied the very best of optometry by serving patients with compassion well into his 80s, giving selflessly to organized optometry, advocating for its advancement, and never losing his passion for learning,” says current OOA President Elizabeth Muckely, O.D. “His life’s work reminds us that being an optometrist is not just a profession, but a lifelong commitment to service.” 

His commitment to the field didn’t stop at established organizations. He founded organizations that strengthened independent optometry during a pivotal time. As the founding member and first president of Diversified Ophthalmics, Inc., he created a buying group that enhanced the purchasing power of independent practitioners, helping them compete against larger corporate entities. He also led Preferred Eyecare Providers, a preferred provider organization that secured access to local insurance panels in southwestern Ohio, enabling optometrists to provide comprehensive diagnostic and treatment services. 

A life rich with family and purpose 

His professional accomplishments were matched by the richness of his personal life. He was devoted to his wife of over 48 years, Barbara, and took immense pride in his children, Cindy, Jeff, Greg, Mark and Kathy. His nine grandchildren knew him affectionately as "Bobo," a grandfather who balanced his professional intensity with warmth and playfulness at home. He remained active on the golf course and tennis court well into his 80s.  

Dr. Scholles often expressed humility about his good fortune, crediting the tireless support of his family, practice associates, office staff, The Ohio State University College of Optometry, and the community of Ohio optometrists. Those who knew him recognized this gratitude as genuine—Dr. Scholles understood that leadership means lifting others, that success is collaborative and that the best advocates never forget the people they serve. 

The AOA is grateful for the vision, advocacy and sense of service Dr. Scholles infused into his work. Our industry and patients are stronger because of his contributions, and his passing will be felt across the optometry field.