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Introducing a brand-new member benefit

April 2, 2025

Exclusively for AOA members, AOA Focus is a new online content hub—a digital evolution of the AOA's flagship member magazine and 24/7 content and resources—that creates an enhanced experience for members to receive the information they need most.

Tag(s): Inside Optometry, AOA News


Key Takeaways

  • Continually evolving for members, the AOA created the new online content hub, Focus, tailored so members can find the information they need faster. 
  • Get the latest news via article, video or social media in one easy-to-navigate hub. 
  • Member-exclusive access means you’re the first to get crucial optometry news and updates. 

The way doctors of optometry, students and paraoptometrics seek out valuable information to support their practices and careers continues to evolve—so the AOA continually strives to deliver content the way members want it. 

The latest AOA member benefit, AOA Focus, is a digital evolution of the AOA's flagship member magazine, 24/7 content and resources. 


We found in focus groups, AOA members expressed their frustration with information overload. So, AOA Focus tailored content to be easy to digest,” says Pamela Lowe, O.D., chair of the AOA’s Strategic Communications Committee. “Now members can find the information they need faster and more efficiently. Go to aoa.org/news and see how AOA Focus allows you to read the full story or simply grab the quick takeaways at the top of every article.”

Hear more from Dr. Lowe about the AOA Focus online content hub. 

Introducing: AOA Focus

Exclusively for AOA members 

Access to AOA Focus means you are the first to get crucial optometry news and updates on: 

  • Advocacy – How AOA and affiliates are fighting to protect patients and to advance the profession of optometry.
  • Clinical eye care – The latest research and evidence-based guidelines to help you provide the best care possible. 
  • Practice management – Guidance on coding and reimbursement, new technology, access to the only career center affiliated with the AOA, plus more. 
  • Early career – Advice tailored to students and new doctors on starting a successful career. 
  • AOA news – Stay on top of events such as Optometry’s Meeting®, get updates from the AOA Board of Trustees, follow the AOA’s public awareness initiatives and read about fellow members. 
  • Industry – Learn about the latest trends, products and solutions from AOA’s supporters. 

Dr. Lowe adds: “Whether you prefer to learn the latest news via article, video or social media, AOA Focus is the place to find it.”