Kike Hernández steps up to the plate for Eye Deserve More

April 27, 2026

AOA campaign with the baseball powerhouse highlights the importance of eye health for the whole family.

Key Takeaways

Since launching in 2021, the AOA’s Eye Deserve More campaign has reached millions of Americans, raising awareness about the importance of prioritizing eye health, reinforcing the value of annual, in-person eye exams and positioning AOA doctors of optometry as essential primary eye care providers.
The AOA has partnered with professional baseball superstar Kike Hernández to reinforce the message that comprehensive, in-person eye care from a doctor of optometry can make all the difference—and not just for athletes.

Stay connected and help expand the reach of the campaign by visiting aoa.org/joineyedeservemore. There, you can keep up with the latest updates, share meaningful doctor–patient stories, and access campaign resources.
Members and affiliates are also encouraged to amplify the AOA’s efforts using the 2026 communications toolkit, which includes ready-to-use videos, social media posts, newsletter content, and other creative assets.