Members can access a wide range of benefits, resources.

Are you making the most of your AOA membership?

Recognized as the nation's foremost optometric leader and only advocate for the profession, the AOA is committed to advancing the science, stature and business of optometry. That's why you're an AOA member. But did you know membership comes with a suite of benefits that can help grow your career, your practice and the profession?

"Membership comes with a suite of benefits that can help grow your career, your practice and the profession."

Here are four ways AOA members can make the most of their membership.

Access members-only resources

Better resources equal better care. That's why the AOA strives to deliver clinical tools, resources and best-practice pearls that can help doctors of optometry provide quality patient care. AOA membership grants doctors-and paraoptometric staff via AOA associate membership-access to a virtual trove of resources that can optimize every facet of your practice. Here are just a few:

  1. AOA MORE (Measures and Outcomes Registry for Eyecare). AOA MORE allows the profession to advocate on behalf of optometry. Recognized by the Centers for Medicare & Medicaid Services (CMS) as a qualified clinical data registry, AOA MORE offers optometry the ability to track eye health and vision outcomes over time to better advocate for optometric care, and also helps providers meet reporting requirements under CMS' new Quality Payment Programs, such as the Merit-based Incentive Payment System.

    Are you a MIPS eligible provider? Access the AOA MIPS Support Team for additional support on requirements and reporting by emailing and including "MIPS Support" in the subject line.

    AOA MORE is offered as a member benefit with no additional cost to members (available to nonmembers for a fee). Haven't enrolled? Click here to enroll in AOA MORE today.

  2. Clinical care resources.AOA members can access a digital library of clinical care publications and resources relating to clinical practice, quality assessment and improvement, evidence-based optometry, health promotion and ophthalmic materials standards. Find clinical resources from "The 3 W's of Hypertension" and "Information for Infection Control" to an extensive resource kit on "Pediatrics & Binocular Vision," including Chairside Guides for Vision Examination, ranging in age from infant to 18 years old, from the InfantSEE® and Children's Vision Committee. And don't forget AOA's Brain Injury Electronic Resource Manuals Volume 1A and 1B.

    Additionally, AOA continues to develop evidence-based clinical practice guidelines in keeping with the new standard set by the National Academies of Sciences, Engineering and Medicine. The evidence-based process keeps doctors of optometry at the forefront of clinical care with guidelines they can rely upon.

    Access any one of these guidelines, including Eye Care of the Patient with Diabetes Mellitus, Comprehensive Adult Eye and Vision Examination, and Comprehensive Pediatric Eye and Vision Examination.

  3. Paraoptometric staff education. Give your paraoptometric staff the training and certification they need to enhance patient care and improve overall patient satisfaction. AOA members can enroll their staff as AOA associate members-at no additional cost to either the AOA member or associate member-to reap the benefits of the Paraoptometric Resource Center. The educational center offers a wide range of resources to improve staff competency and acumen, and can help put staff on the path toward certification through the Commission on Paraoptometric Certification.

  4. AOA Marketplace offers. Discover tools for educating patients and marketing your practice at AOA Marketplace. Here, AOA members receive significant discounts on patient education materials, health fair kits, posters and displays, as well as branded promotional items, such as business and referral cards, practice forms and staff training resources.

Join optometry's public awareness

Complementing AOA's central mission to advocate for the profession and help doctors of optometry meet their communities' eye care needs are the AOA's efforts to elevate optometry in the public perception. That's accomplished through AOA's multipronged, year-round public awareness and media efforts.

Leverage AOA's campaign messages throughout the year to bring attention to eye health and vision care, as well as your expertise as a doctor of optometry in the local community. Access AOA's Public Education & Campaign Materials for campaign resources, multimedia and graphics, and news releases that doctors can customize to reach their local media and community.

So, too, AOA members benefit from optometry's 'Got Milk' campaign, Think About Your Eyes. In partnership with AOA, the Think About Your Eyes campaign amplifies the importance of regular, comprehensive eye examinations and optometric care through national, primetime advertising on major cable networks, radio and online.

Coming off its biggest year yet, Think About Your Eyes generated more than 3.4 million eye exams and $752 million in industry revenue in 2017 alone. Critically, that awareness-turned-action also helped promote healthy routines and detect sight-threatening and systemic conditions.

As that momentum continues, 44 state associations and the Armed Forces Optometric Society have joined Think About Your Eyes at a leadership level ensuring AOA members can join one of the most impactful campaigns in the history of American eye care.

Visit and enter your AOA member ID to enroll for the campaign doctor locator, and leverage the visibility and marketing materials to reach new patients.

Take part in volunteer opportunities

Ready to take membership to the next level? Make a difference in the profession and your community by volunteering for professional committees at the local, regional and national levels. Or, consider participating in one of the critical community service and public health programs available through Optometry Cares®-The AOA Foundation.

Become an InfantSEE® provider
and help ensure eye and vision care is a priority as children start out their life, or apply for a Healthy Eyes Healthy Children (HEHC) grant to bring together the optometric care you provide with community resources to ensure children's eye and vision care is recognized as a vital part of your community's health care system.

Connect, network with colleagues

Finally, connect with colleagues and get to know your profession. The AOA offers a number of ways to help members connect with other optometric professionals, from networking opportunities at the profession's premier conference, Optometry's Meeting®, to various social media channels on Facebook, Twitter, LinkedIn and Instagram, or special member communications.

Open the latest edition of AOA Focus, either in magazine or digital format, for a blend of updates, in-depth analysis and personal stories from AOA members nationwide on topics that matter most to the profession. And don't forget to check for the latest in trending, clinical and advocacy news affecting the profession.

Be sure to update your myAOA online profile to unlock not only the public-facing "Find A Doctor" search tool on AOA's website but also the AOA Member Directory. Here patients, doctors and other health care professionals can search and identify doctors of optometry with special emphasis in Sports & Performance Vision and Vision Rehabilitation. Update your myAOA profile today.

Not an AOA member? Click here to see why AOA membership is the opportunity to advance your career and the profession.

Click here
to access the AOA Guide to Member Benefits.

August 6, 2018

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