- Committee spotlight: AOA’s Meetings & Member Experiences Committee
- Making her dream a reality
- Student-centered initiatives promote optometry careers
- 1 year strong, Myopia Collective advancing a new standard of care
- Elevating optometry by advocating for dry eye patients
- Congratulations to the AOA’s 2025 award winners
- Inspiring optometry’s next generation
- A passion for grassroots
- Bringing the optometric community together
- Optometry finds voice in influential society
- Remembering Debbie Hettler
- Part of the solution
- ‘Changing the face of how we practice’
- On the radar: Emerging technologies
- Lessons in staff retention from a 50-year-practicing paraoptometric
- Remembering Virgil Deering
- Understanding the past to inform a better future
- 5 ways to center patient care
- AOA members help Olympians gain an edge
- ‘Advocacy is our history and our future’
- Putting the spotlight on optometry’s stars
- Tennessee Welcomes You to Optometry’s Meeting
- Member in Focus - Dr. Thuy Tran
- Intentional leadership
- Congratulations to the AOA’s 2024 award winners
- 115 years of family eye care
- Optometric foundation’s track record leads to $2.5 million grant for children’s eye care in Ohio
- Honoring Charlotte Ferris’ dedication to optometry
- Representation matters in optometry
- Remembering a true friend of optometry: Patricia Hopping
- AOA’s prestigious leadership program graduates another class
- Inspiring the next gen of contact lens leaders
- Seeing potential
- Taking eye care advocacy to a global scale
- Embracing the journey
- Born to serve: Active duty paraoptometric professionals provide critical care
- ‘Raising the ceiling’
- Honoring the profession’s finest at Optometry’s Meeting 2023
- Why proper documentation is vital
- Change agent
- The power of ‘yes’
- AOA immediate past president: Our biggest challenges
- Optometry through Bubba’s eyes
- Congratulations to the AOAs 2023 award winners
- Andrew Kemp AOA’s 2022 Educator of the Year transitions students from talking in question marks to talking in period
- Distinguishing service
- Successes in diabetes care
- Shantia-Hinderlider-humanitarian-heart
- Glen Steele honored in retirement
- Art Epstein
- Next-level-Loretta-Eriks-CPOT
- Davidoff award
- Optometry’s Meeting 2022 is in the books
- Leader to leader
- Chicago things to do
- The next generation of optometrys leaders
- 2022 Hall of Fame
- Sullins Award Winner
- A great fit
- Ukrainian refugees find succor in AOA doctor executive director
- Candidates announce bids for Board of Trustees elections
- annual award winners
- women in optometry
- Care close to home
- Emerging leader
- How one doctor lives a life of service
- Jerald Combs Obit
- Connecting with patients as paraoptometrics
- Building relationships
- Persistence pays off
- Advocacy from academia
- Women make giant strides
- AOA Board of Trustee Resolutions 2020
- C Clayton Powell O.D. Obit
- James A Boucher Obit
- Irving Bennett O.D. leaves legacy
- Janet Millis finding her place
- Changing of the guard 2020
- AOA 2020-21 election
- AOA doctors frontline care
- 2020 hall of fame inductees
- members carry the message 2020EyeExam into the future
- When student becomes teacher
- Jeni Kohn Vision Quest Young Optometrist Year
- AOA Board resolves advocacy public awareness in New Year
- nominate Hall of Fame
- AOA honors active-duty sacrifice of Army doctor of optometry
- From small-town to big deal
- AOA Board of Trustee Resolutions 2019
- How doctors of optometry contribute to Air Force mission
- Kneib longtime AOA leader leaves legacy
- Morrow Optometric Family
- Taking pride in what you do
- Longtime AOA volunteer member Frank Fontana OD dies
- a profession of their own
- Doctor of optometry on MasterChef
- Hawaii doctor takes volcano in stride
- A patient person
- Pick Up the Pieces
- Removing the barriers
- Another New Year happily practicing optometry
- 101 years all in the family
- Doctor Levin Obit
- Family tree blooms with doctors of optometry
- Reaping what we sow
- AOA offers condolences to family of Richard L Wallingford Jr OD
- Hollywoods eye experts
- Black History Month AOA doctors rise to occasions
- Longtime AOA California optometric leader and educator dies
- Civil rights leader remembered as heroic and selfless by one doctor of optometry
- All in the family The Castellanos
- All in the Family The Botwins
- War stories Retired doctor receives Frances highest military honor
- All in the family Three generations of eye care
- Opening doors
- Optometrys Family Portrait
- Optometrys eyewitness
- Teachable moments
- doctor of optomtery stays focused in Ferguson Missouri
- Opticals green makeover hits primetime TV
AOA member has a super role with NFL team
January 31, 2019
Ahead of Sunday's big game, the AOA teamed up with Bronson Hamada, O.D., of Surf City Optometry in Huntington Beach, California—director of vision performance for the Los Angeles Rams—to find out how optometry makes a difference for the team.
Tag(s): Inside Optometry, Member Spotlight
Ahead of Sunday's big game, the AOA teamed up with Bronson Hamada, O.D., owner of Surf City Optometry in Huntington Beach, California, who is director of vision performance for the Los Angeles Rams., to find out how optometry makes a difference for the team.
Will you be at game?
Yes, I'll be in the stands.
What will be your role officially?
Surf City Optometry is the vision performance provider for the Los Angeles Rams. I handle most aspects of vision care for the athletes, coaching and support staff for the LA Rams Organization. That encompasses anatomical, physiological and functional requirements, gathering relevant vision performance data that could impact an athlete's performance, refractive corrections for both on-field and off-the-field activities, specialty lens filters, specialty contact lenses, glare and dryness treatments, vision/perception/neuro-cognitive training, injury and more importantly injury prevention, medical eyecare, pharmaceutical and triage supplies, vision therapy, and concussion baseline testing.
How long have you worked with the team, and how did you get the job?
This is my third season. I have worked with the team since they relocated from St. Louis. The Rams were already incorporating vision training into their sports science methodology, so it was a great fit. They appreciated our sports vision expertise and what we could bring to the organization.
How important are doctors of optometry to the post-concussion team?
We did an in service where we worked with the staff to review vision-based concussion protocols, provocative tests, performance training and neuro-rehabilitation. I also gather data during pre-season physicals, but for the most part, the Rams medical and training staff take care of concussions and are extraordinary. The post-concussion team is multidisciplinary and incorporates the best practices from vision, medicine, sports science, rehabilitation and strength and conditioning. Recently emphasis has been placed on vision training during the pre-season to help with performance and also to facilitate quicker recovery when a concussion occurs during the season.
What kinds of eye injuries do you see beside concussions?
Corneal abrasions, dry eye, contact lens-related issues.