Excerpted from page 44 of the November/December 2016 edition of AOA Focus.
The average consumer attention span is only eight seconds, but it takes our brain only a quarter of a second to process visual cues, according to Column Five, which specializes in creating visual content for companies.
"We are bombarded with images, words and sounds all day," says Megan Johnson, senior consultant at Williams Group, an eye care practice-management consulting firm. "Our attention spans are so limited that we don't have time to tell a story. Visual is the easiest way we can do it."
Sharing photos of your patients and staff is an effective way to market your practice. Here are six types of photos to consider posting on social media:
- Staff fitting a patient for new glasses, with patient's consent.
- A child showing off his or her first pair of glasses, with a parent's or guardian's consent.
- A baby wearing sunglasses to highlight UV awareness, with a parent's or guardian's consent.
- Staff having fun at a community fundraiser.
- Unique in-store or window displays.
- A fashionable patient wearing his or her new high-end glasses, with the patient's consent.
Violators of antitrust laws are potentially subject to criminal and civil penalties, as well as “immediate dismissal” from their position or relationship with the AOA, even if they were unaware their actions were not legal.
Over 200 eye care professionals were interviewed to develop a card program like no other.