AOA FOCUS logo

Are in-office membership plans right for your practice?

June 20, 2026

As more patients seek affordable, transparent healthcare options, in-office membership plans are gaining traction in optometry. Learn more about which practice types tend to see the greatest impact and determine whether a membership model aligns with your long-term business goals.

Tag(s): Practice Management, Perfect Your Practice


Key Takeaways

  • AOAExcel®’s endorsed partner, VisionHQ, reports helping practices significantly increase their private-pay patient base in a matter of months, resulting in greater revenue per patient. 
  • For practices implementing membership plans with VisionHQ, over 90% of patients enrolled in an annual plan and re-enroll annually, promoting loyalty and exam frequency. 
  • Learn more about VisionHQ and how in-office membership plans could fit into your business strategy. 

This content is available to AOA members only

JOIN THE AOA

Already a member? Log in here.