- Are you prepared?
- How to fill your staffing needs
- The latest on AI and optometry
- More courses, more uses, more impact: Why more AOA member doctors, staff are turning to AOA EyeLearn
- Master paraoptometric certification exam prep with AOA’s study resources
- 5 things every office needs to practice full-scope optometry
- Why thriving practices are prioritizing retirement plans
- What happened to the FTC’s noncompete ban?
- Keeping your practice (and finances) safe
- Is your exam chair ADA compliant?
- 2.9% Medicare cut, broadly panned, looms over 2025 as advocates press Congress
- How to navigate political conversations in your practice
- Making the grade
- Does your malpractice insurance provider measure up?
- The power of delegation
- New technologies shaping optometry’s future
- How AOAExcel makes your life easier
- Next-gen optometry’s focus on independent practice
- Inferiority complexity?
- Is your staff connected? How peer connections benefit practices
- Protecting patient privacy when a clinical observer visits
- Does your practice do in-house billing? Here’s something to know
- Where to start? The tools and resources to leave a positive impact on your patients and community
- AOA boosts support for optometrists rocked by Change Healthcare cyberattack
- Be aware of new classification of employee vs. independent contractor from labor department
- Why optometrists love the AOA Business Card
- Paraoptometric Month
- Patient intake coding for medical diagnoses
- Set your practice up for success
- New federal Corporate Transparency Act
- How to compete with online sellers
- CMS finalizes 2024 physician fee schedule: AOA’s 8 takeaways for optometry
- How do you measure success in your practice?
- 4 tips to elevate the profession and educate the public
- Now we’re talking: Communicating with the public
- Level up your optometric surgical team: AOA launches surgical assistant coursework
- 4 essential personal financial tools for optometrists
- Coding for orthoptic training
- New remote testing option for paraoptometric certification saves time, distance
- Testing 1, 2, 3 … paraoptometric exam handbook, resources for certification testing
- 6 things every hiring practice owner should include in a career center listing
- Now we’re talking: Patient communication
- AOA, leading schools organize to safeguard and expand optometry’s independence
- Co-managed care rife with success stories for patients, doctors
- 3 ways to grow careers and practices at Optometry’s Meeting® 2023
- Why disability insurance is crucial
- Build your practice and protect the planet
- You’ve been served—now what? Where ethical intersects legal
- DEA’s new opioid training mandate: What you need to know
- How to handle bad reviews and ratings
- How the updated position statement can help guide telemedicine in optometry
- 3 questions to ask your malpractice insurance agent
- Optometry’s ‘medical’ eye care opportunity a boon for patients, coordinated care
- AOA Antitrust Compliance Policy
- How the AOA Business Card can benefit your practice
- Combatting inflation
- How to earn an MBA while practicing
- AOA’s new Center for Independent Practice to amplify members-only resources for practice success
- Window Tinting
- The most important thing to know about retirement savings planning
- bolster your cybersecurity
- Identity Theft
- How the HIPAA Privacy Rule applies in a public health emergency
- Partners in care
- 4 tips for handling payer clawbacks: What the experts say
- When patients defect: A case study in emotional intelligence
- A career choice
- Be proactive: Identifying improper sales programs, financial incentives
- Scope of practice and malpractice insurance
- website ADA compliance
- Which retirement plan is right for you
- AOA practice success initiative can help with payer issues
- The most important questions to ask about disability insurance
- audio-only telehealth
- A case study in professionalism
- How to eliminate bias in the exam
- Keeping the practice’s mental health top of mind
- Managing expectations Telemedicines next step
- Optometrys Meeting Surgical Saturday
- 5 ways AOA membership can bring your practice success
- 6 ways to make a job posting pop
- The impact of paraoptometric certification
- AOA EyeLearn revamp improves accessibility of CE resource
- Good faith estimate requirement takes effect
- Optimize your student loan repayment strategy
- How to speak the universal language of care
- How to Obtain Hospital Privileges
- 4 common misconceptions about life insurance
- The privileges of providing care
- How team learning improves doctor-staff coordination
- Pandemic savings strategies
- doctor-patient-communication
- AOA 2021 Virtual Learning Livecast opens for registration
- Virtual interview tips for employers and applicants
- Paraoptometric Exam Materials & Certification
- Keeping the medicine in telemedicine
- Know your options
- Business transition tips for buying or selling
- The wrong patient communication plan could be costly
- New must have resource by AOA for MIPS providers
- AOA faults Ophthalmology journal MIPS study
- Doctors find lessons and success in applying for lifeline PPP loans
- AOA MORE takes yearlong pause
- New rules ahead for patient access to electronic health records
- 7 things to know to protect your future
- PPP Loan Tax Implications
- AOA offers CE-eligible webinar-paraoptometric certification
- 8 lessons the COVID-19 pandemic has taught us
- talking politics keep peace in the practice
- Selling your practice to a private equity firm
- paraoptometric certification
- Life Insurance Awareness Month
- Members support AOA during COVID-19
- VLL courses debut on AOA professional development hub
- Why back to school eye exams are crucial this year
- Protection check-in
- AOA 2020 Virtual Learning Livecast a success
- How to turn your patients into brand ambassadors
- Paraoptometrics have key role in scope expansion
- Communication key unlocking patients virus fear
- lessons from phase one reopening practices
- Report quality measures and MIPS data
- AOA offers guidance for post-COVID-19 reactivation
- How to reduce your carbon footprint
- federal loans ease pain of COVID-19 pandemic
- life insurance questions answered
- ethically providing telehealth services in your practice
- AOA surveys can benefit optometry
- Healthcare cybersecurity
- Doctor google web health-related inquiries can cloud care
- AOAExcel GPO Contact Lenses optical products
- How to get the most out of your AOA member benefits
- How AOA MORE can help you
- Co management 4 steps to success
- What doctors need to know about retirement savings
- Crafting a clickable job posting
- health information cyber attack
- Overtime pay labor law
- Service animals vs emotional support animals in the practice
- InfantSEE tips for children eye exams
- Medicare Beneficiary Identifiers and doctors of optometry
- Physician burnout EHR
- Flushing Hazardous Waste EPA
- Ethically incorporating telehealth-telemedicine services into your practice
- Transition Right
- Frequently asked questions about liability insurance
- How good doctors compete with bad companies
- National Life Insurance Day
- Team effort
- National Retirement Week
- How to become a bilingual practice
- Be a social whiz
- How to balance work and home life
- Physician burnout improving, still high comparatively
- What do patients think about the Open Payments program
- Paraoptometric certification can boost a career
- Doctor of optometry diabetes crusade
- How AOA membership helps protect your practice and the profession
- How to optimize diabetic care
- How to improve patient care and practice economics
- Pediatric Exams Kids Fears
- How to retire with confidence
- CMS ONC send message on faxs demise doctors put them on hold
- Data breaches cost insurers big but providers more frequently
- How to start a sports-vision practice
- 4 practice tips when disaster strikes
- Bad hires happen
- AOA MORE reports first patient data_helps MIPS providers attest
- Keeping up with Doctor Jones
- STEM academia no different Women face harassment
- The dos and donts of customer service
- Medicare repeals payment cap for therapy services
- Earned interest
- Optometrys bread and butter
- Disability Insurance
- Sustainable solutions-Focusing on a green future
- Ethics Disabilities
- Flu Epidemic
- CMS-Texting PHI among health care providers OK with caveats
- TaxTips
- AOA tools you need to succeed
- Keeping peace in the practice during the holidays
- Handle with care How to dismiss a patient
- Cybersecurity Awareness Month
- Dont let your nest egg lay an egg
- How to add a subspecialty to your practice
- Disaster Lessons
- 4 things to consider before volunteering
- Go green and save green
- server and protect
- AOA encourages members to protect themselves against cyberattacks
- Credit breach continues grip on doctors
- AOA cautions against email phishing scams
- AOA to CMS Significant changes needed to MIPS proposed structure
- Caution email phishing scam
- EBO Guidelines in Practice
- Aging Eyes
- Sunshine Act-Industry Reports
- the-best-defense-against-office-harassment
- Review practice policies on harassment
- Cybersecurity and Cyber Monday
- Medicare Part D drug costs
- tips to get more pediatric patients through your door
- Windows OS on Life Support
- 9 business solutions for doctors
- Tools of engagement enrolling staff as AOA associate members
- retinol ruses and root veggies-fantastic tale of carrots
- Practice changes can increase office efficiency
- On Employee Appreciation Day show your staff you care
- Data breach implications for tax season
- How to make the most of the media megaphone
- 6 types of photos to share on social media
- Holiday how to gifts goals and goodwill
- Credit freeze hinders PQRS feedback
- Considerations for a comanaged care strategy
- Whats your plan 4 tips for emergencies
- AOA US Postal Service raise awareness on eye health
- 3 solutions for noshow patients
- MACRA final rule offers flexibility
- In case of emergency
- 3 actions to help staff grow
- AOA tool helps solve social networking dilemmas
- AOA asks NBEO for assurances on data
- How to prevent theft
- How to fund a retirement program for your practice
- Not meeting attesting to MU Hardship exceptions available
- Malpractice insurance Ensure coverage even after retirement
- Does the white clinical coat matter to patients
- HIPAA Then and now
- Doctors of optometry can play a role in erasing health disparities
- Credit breach continues grip on doctors, students
- AOA member feedback impacts Medicare valuations for services
- How a strong doctor office manager relationship can grow your practice
- Share questions and comments in Ethics Forum
- Think About Your Eyes campaign continues to raise public awareness
- Be prepared for more patients requesting to access their health records
- Medicare Supplier Program Requires Fingerprint based Background Checks
- 4 ways to protect your patients and practice from cyberattacks
- When doctors become patients
- The benefits of a bilingual practice
- Harmed by contact lenses Report now
- Medicare Part D prescribing data offers insight
- AOA nets 2016 Medicare fee schedule wins
- 9 member benefits through AOAExcel
- Health centers to expand services with 500 million grants
- Doctors Are you covered
- Tax law change could impact doctors
- Why doctors of optometry should seek hospital privileges
- CMS issues EHR Incentive Programs final rule
- Cybersecurity Is your patient information practice protected
- Create a space for kids in your office
- Prepare for a shift in credit card fraud liability
- Significant policy change in post-op co-management
- How to go the distance
- Accommodate aging eyes in your practice
- CMS tests Medicare Advantage plan benefit designs
- Get your practice noticed online
- Protect your practice from copyright infringement
- New reports AOA members tally higher incomes
- Position your practice for aging eyes
- Survey Vision insurance sales increase
- 4 paths to practice protection
- Improving patient care with certified paraoptometric staff members
- How to successfully navigate Medicare Advantage plans
- AOA releases directory of accountable care organizations
Now we’re talking: Interprofessional communication
April 26, 2023
Interprofessional relations matter. They are essential to your patients’ care, as doctors of optometry are equal and essential members of the health care team. Forming mutually beneficial and respectful relationships with other health care professionals should be treated as an opportunity, AOA members say.
Excerpted from page 26 of the March/April 2023 edition of AOA Focus
Gary Chu, O.D., MPH, vice president of professional affairs at New England College of Optometry (NECO), knows that doctors of optometry are important partners on a patient’s health care team.
Yet, as he looked around, Dr. Chu also observed that something was missing.
How do doctors of optometry go from practicing in professional silos to being true collaborators on those teams? How can the relationships between doctors be enhanced? How can doctors of optometry educate other providers who may not know what the profession has to offer?
“What I think optometry needs is interprofessional professional CE,” Dr. Chu says, “where optometrists and the primary care doctor are together.”
Getting on the same page
As doctors of optometry see their scope of practice expand—and health care collaborations are more commonplace and public awareness of the profession stretches—they are considering how they can forge and advance those relationships.
It’s a long-standing conundrum, with communication as the key.
Wrote two consulting psychiatrists in a 1989 article in the British Journal of Hospital Medicine: “Efficient communication between doctors who are interdependently involved in the management of patients is vitally important to the quality of medical care. Misunderstandings can result in loss of mutual trust and waste of time and money, and more importantly, they may be detrimental to patients’ health or even life. Good communication increases doctors’ professional satisfaction and sense of purpose.”
The authors’ cure for poor communication?
Clarity, simplicity and courtesy.
A 2019 study published online in the Journal of Multidisciplinary Healthcare considered communications in a teaching hospital in Australia. While it is a different setting, lessons can be learned. Among the findings of a survey of rounding team members was that, though care providers saw the benefits of team collaboration as improving coordination of care, boundaries were among the challenges. Benefits cited in the study included improved interprofessional communication, greater awareness of patient care issues, along with improved patient outcomes. Yet, researchers in the article, “How Do Interprofessional Healthcare Teams Perceive the Benefits and Challenges of Interdisciplinary Ward Rounds,” added this:
“IBRs (interdisciplinary bedside rounds), however, do not guarantee a collaborative approach to care delivery as health professionals can be restrained by the need to hold onto boundaries and knowledge. Challenges include time constraints; coordination of clinicians’ availability; and the length of time taken for discussion. Introducing or consolidating interdisciplinary bedside ward rounds may be challenging as they require clinicians to make a cultural shift from working in silos to working collaboratively.”
Talking collaboration
At a time when doctors of optometry are being drawn more frequently into collaborations with other providers, communication can be paramount in making new and existing professional relationships work. And it comes highly recommended.
Consider the AOA’s Evidence-Based Clinical Practice Guideline: Comprehensive Adult Eye and Vision Examination. Both the first (originally released in 2015) and the second (released in 2023) editions of the guideline rightfully underscore and acknowledge the role of interprofessional collaboration and communication in the delivery of eye care.
“Intra-professional consultation may be needed for optometric services such as treatment and management of ocular disease, low vision or neuro-vision rehabilitation, vision therapy and/or specialty contact lenses. Interprofessional consultation with an ophthalmologist may be necessary for ophthalmic surgery or other aspects of secondary or tertiary eye care,” the authors of the second edition write.
“The comprehensive adult eye and vision examination may also reveal systemic medical conditions or diseases for which the doctor of optometry may coordinate needed care,” they continue. “An interprofessional consultation can be implemented with the patient’s primary care physician or another health care provider for further evaluation and treatment of systemic conditions or related health problems. Information shared with other health care providers offers a unique and important perspective, resulting in improved interdisciplinary care of the patient.”
Consider, too, the American Public Health Association (APHA) policy statement, “A Call to Improve Patient and Public Health Outcomes of Diabetes through an Enhanced Integrated Care Approach.” The statement outlines an interdisciplinary approach to “skyrocketing” incidents of patients with diabetes.
Among the report’s 17 recommendations is a proposal that eye doctors, dentists, pharmacists and podiatrists team up to co-manage the care of patients with diabetes, because their patients’ concerns may overlap.
“Communication is essential between the health care team and organizations that share data for quality assurance,” reads the policy statement, which was shepherded through the APHA’s policy development process by AOA members. “Health care technology allows multiple channels to streamline communications among the health care team, including electronic health records, secured emails, text messages, regularly scheduled virtual meetings, and telephone conversations.”
Seize the opportunity
Former AOA President Andrea Thau, O.D., was not only co-author of the APHA policy statement but she also served as policy chair of the APHA’s vision care section with a diverse membership, including eye doctors, dentists, pharmacists and podiatrists. Communicating on cases benefits patients and presents an opportunity to form deeper professional bonds by educating other health care providers about optometry.
“Communicating with another health care provider is an opportunity for a doctor of optometry to demonstrate their breadth of knowledge and the scope of our care,” Dr. Thau says. “So, whenever you send a report, you’re doing more than just communicating information that you hope the other provider will find useful.
“You’re also letting them know that you are a resource in the community to help patients and letting them know about the services you provide,” she adds. “For example, in some places, there may be people who are ignorant that we provide retinal exams for diabetic patients. You want them to see you as a trusted colleague and a trusted health care resource.”
Dr. Thau describes a well-done report as thorough, clear, timely and clinical. Generating these reports that can be shared with other doctors has been made easier due to electronic health records, she says. But picking up a phone hasn’t lost its luster. When she refers patients, for instance, she might call fellow providers. She might also send along a copy of the report with the patient for their appointment with their primary care physician.
Dr. Thau cites the example of certain medications being taken by a patient that may cause problems in the eye, such as dry eye or blurriness. “It doesn’t hurt sometimes to pick up the phone and call and let them know what you are thinking or finding,” Dr. Thau says. “The person who benefits from connecting is the patient.
“In the end, you can often develop very good working relationships,” she says. “Sometimes friendship and true respect can develop. That back and forth can change things, and they start turning to you for their patients. That’s when you know you’ve made it over the finish line—when they’re coming to you for your opinion and sending you a patient to evaluate.”
Fostering relationships
That back and forth works.
Brad Lane, O.D., MBA, MEd, tells the story of how his relationship with a specialist paid off for a patient.
“When a patient presented to my office with diplopia and ptosis (both associated with multiple sclerosis), I was able to pick up the phone and make the referral to a local neurologist,” Dr. Lane says. “The neurologist gladly took my call, and the patient was seen by the neurologist that evening. I do not think the referral would have been as seamless if I hadn’t communicated with the provider in the past. Working to foster those relationships helped my patient.
“It is important to communicate exam findings with a patient’s primary care provider to help coordinate care,” he says. “Doing so opens the lines of communication and enhances the level of care patients receive.”
He cultivates those relationships—regularly reaching out to primary care physicians, endocrinologists, rheumatologists and other specialists. Each encounter carries with it an opportunity to demonstrate optometry’s value as a member of the care team, Dr. Lane says.
Over the years, he has learned another lesson in interprofessional communications. Others value brevity.
“I have many providers who only want the highlights in the reports I send,” Dr. Lane says. “Basically, they want to know my diagnosis and plan. We are all stressed, and getting to the point is valued. Brevity is appreciated. I just ask doctors how they want a report sent. I collaborate with a rheumatologist with a very specific request of how he wants reports sent to him. We made a template just for him, and he sends us several patients each month.”
Talking and listening?
Diane Russo, O.D., MPH, MBA, associate professor of optometry and assistant director of residencies at NECO, teaches students how to communicate well with patients and other health care providers.
It’s more complicated than it might look. Collaborators, for instance, must be willing to give as well as receive. Dr. Russo breaks down communications into two buckets.
“There’s the actual composition,” she says. “Figuring out what to say and how to say it is, in my opinion, the easier part to some degree. It’s what message you are conveying. That message needs to be clear and concise because providers’ time is short. So, you want to make sure that whatever it is you’re saying is easily understood and that it does not go on and on.
“Then the other aspect that probably, in my opinion, is more of a challenge is delivering the communication,” she says. “It’s how you get information from Point A to Point B.”
Call them modes or channels of communication. Doctors of optometry have far more options than they used to when it comes to ways of connecting, such as phones, electronic health records, Zoom, snail mail, emails, face-to-face conversations and faxes with other providers.
Mode matters, too.
“It’s the other hurdle that creates an administrative burden for really busy doctors,” says Dr. Russo, who practices in a community health care setting where optometry students can practice collaboration (for instance, by writing referral letters that are reviewed by their professors and seeing their professors model collaboration and communication skills).
With that in mind, Dr. Russo teaches “leading with curiosity,” as a way to “tease out” the reasons why a collaboration might be strained, or preconceived notions might get in the way of productive collaborations, she says.
Taking the initiative
Not long after she joined the faculty at the University of Missouri-St. Louis (UMSL) College of Optometry, Erin Brooks, O.D., M.S., joined a local Toastmasters club. A worldwide network, Toastmasters says it can help its members improve their public speaking skills, work on networking in a small and supportive environment, practice writing speeches and making presentations, and build leadership skills.
Dr. Brooks, associate clinical professor at UMSL, had conversations with patients and students in mind when she enrolled, but it has helped in building relationships with other health care providers.
“One of my biggest concerns was that I talked too fast,” she says. “But with Toastmasters I learned so much more than slowing down my speech, which I still struggle with at times. I learned the importance of how to deliver feedback—more as concrete suggestions and surrounding it with praise. I learned how to present ideas and summarize those ideas.”
Communication is the answer
Necessity also is driving the case for growing collaborations, says Dr. Chu, noting predictions of a workforce shortage among ophthalmologists.
“We’re seeing many successful ophthalmology practices here—they have a trusted optometrist whom they work with,” he says. “The more training together, the more education together, and knowing what people’s expertise is only improves communications and is good for patient outcomes.”
Among Dr. Chu’s responsibilities at NECO is industry relations, including interprofessional or collaborative care. Last December, Dr. Chu was preparing a needs assessment or gap analysis on the role of continuing education in fostering successful collaborations among optometrists and other providers. He also was working on a partnership between Boston University College of Medicine and NECO to stage the “first regularly scheduled sessions” for doctors of optometry and primary care providers. The continuing education is meant for providers “to understand how systemic health affects eye health.”
“Among colleges of optometry, we try to create clinical experiences where there is inter-collaborative care,” Dr. Chu says. “But what I am finding is that once you graduate from your educational setting, you go into the real world and all the silos are back. Less of that learning happens then.”