The updates you need to position your practice to thrive.

Talking politics in the office? 3 things to keep in mind

Even if you’re choosing to disengage, today’s politics have a way of finding you. What are the ground rules for approaching political debates in the practice?

Selling your practice to a private equity firm? Things to think about, ethically and otherwise

Private equity transactions are a trend in health care, including optometry. The AOA Ethics and Values Committee discusses what it might mean from your bottom line to the profession.

Make your practice shine in 2020 through paraoptometric certification

Doctors of optometry may enroll their paraoptometric staff as associate members at no additional membership dues for the AOA-member doctor. Once enrolled as associate members, doctors' staff members automatically have access to the Paraoptometric Resource Center's career development resources.

7 things to know to protect your future

It’s not always accidents to blame for long-term absences.

Excel Your Career

From the liability insurance you need to begin your career with peace of mind, to retirement planning resources to secure your future—AOAExcel® has the tools for success no matter what stage of your career.
‘Optometry always comes together:’ Members support AOA during COVID-19

Despite COVID-19 hardships, some member doctors doubled down on their support of AOA and its professional advocacy by declining the two-month dues waiver.

3 ways to honor staff for Paraoptometric Month

September marks Paraoptometric Month, the only formal observance dedicated to honor optometric practice staff—so make the most of it.

Virtual Learning Livecast courses debut on AOA professional development hub

About 1,500 doctors of optometry, optometry students and paraoptometric staff registered for first-ever AOA event. You can now access 54 of the courses.

School’s not out forever: Why ‘back-to-school’ exams are crucial this year

With so many changes in store for the upcoming school year, children’s back-to-school exams should remain the constant, especially as reliance on digital technology increases.

Protection check-in

Protecting patients’ eyes from harm is a doctor’s No. 1 priority. But have you taken steps to protect your career as well? Whether you are a seasoned doctor of optometry or just beginning your professional career, having the right professional liability insurance is essential.

First-ever AOA 2020 Virtual Learning Livecast a success

About 1,500 people registered for high-quality, industry-leading courses on unique platform.