Perfect Your Practice
How to compete with online sellers
Lean into the experience your practice offers patients.
CMS finalizes 2024 physician fee schedule: AOA’s 8 takeaways for optometry
Medicare’s final rule reduces the calendar year 2024 conversion factor and affects quality performance measures reporting, physician enrollment and starts implementation of a new add-on code.
How do you measure success in your practice?
The AOA’s Center for Independent Practice (CIP) was created to help students and practitioners develop strong partnerships, optimize practice resources, create business strategy and utilize the fundamentals of professional practice advocacy. AOA members of the CIP Committee share how they make their practices thrive.
4 tips to elevate the profession and educate the public
Use your voice to inform patients of the importance of eye health and vision care provided by AOA optometrists.
Excel Your Career
From the liability insurance you need to begin your career with peace of mind, to retirement planning resources to secure your future—AOAExcel® has the tools for success no matter what stage of your career.
Now we’re talking: Communicating with the public
In the final installment of the AOA Focus series on communication, AOA members share how they reach and educate the public.
Level up your optometric surgical team: AOA launches surgical assistant coursework
The AOA’s new micro-credential program for optometric surgical assisting delivers big with a thoughtfully designed course that equips your clinic staff with specialized knowledge and skills.
4 essential personal financial tools for optometrists
Learn how AOAExcel® endorsed business partner Laurel Road can help maximize your finances.
3 ways to honor staff for Paraoptometric Appreciation Month
September marks Paraoptometric Appreciation Month, the only formal observance dedicated to honor optometric practice staff. Three ways for doctors to honor their staff and for paraoptometrics to advance their careers.
7 questions about life insurance answered
September is Life Insurance Awareness Month. Learn about AOA member benefits available through AOAExcel®.