The updates you need to position your practice to thrive.

7 things to know to protect your future

It’s not always accidents to blame for long-term absences.

‘Optometry always comes together:’ Members support AOA during COVID-19

Despite COVID-19 hardships, some member doctors doubled down on their support of AOA and its professional advocacy by declining the two-month dues waiver.

3 ways to honor staff for Paraoptometric Month

September marks Paraoptometric Month, the only formal observance dedicated to honor optometric practice staff—so make the most of it.

Excel Your Career

From the liability insurance you need to begin your career with peace of mind, to retirement planning resources to secure your future—AOAExcel® has the tools for success no matter what stage of your career.
Virtual Learning Livecast courses debut on AOA professional development hub

About 1,500 doctors of optometry, optometry students and paraoptometric staff registered for first-ever AOA event. You can now access 54 of the courses.

School’s not out forever: Why ‘back-to-school’ exams are crucial this year

With so many changes in store for the upcoming school year, children’s back-to-school exams should remain the constant, especially as reliance on digital technology increases.

Protection check-in

Protecting patients’ eyes from harm is a doctor’s No. 1 priority. But have you taken steps to protect your career as well? Whether you are a seasoned doctor of optometry or just beginning your professional career, having the right professional liability insurance is essential.

First-ever AOA 2020 Virtual Learning Livecast a success

About 1,500 people registered for high-quality, industry-leading courses on unique platform.

How to turn your patients into brand ambassadors

No matter how talented you are as a doctor, if you don't connect with your patients and surround yourself with a strong staff, your practice will never reach the level you want. However, when you create solid relationships with your patients, they will remain loyal to you and serve as your brand ambassadors, spreading the word about your practice.

Paraoptometrics have key role in scope expansion

Doctors of optometry and paraoptometrics should work hand in hand to meet future demands of patients.