Your source for fresh news updated daily on topics ranging from clinical eye care to advocacy to practice management tips.

Optometry’s ‘pioneers’ come together to advance the profession

Nearly 300 optometric leaders met in the AOA’s headquarter city Jan. 30-Feb.1 to map its 2025 strategic direction.

5 things every office needs to practice full-scope optometry

Tools and tips for the modern practice.

Why thriving practices are prioritizing retirement plans

Offering a retirement plan is more than just an employee benefit; it’s a strategic move that can help your practice grow and succeed.

5 things to know about Optometry’s Meeting® 2025

What can you expect from the annual AOA and AOSA member meeting in Minneapolis, June 25-28? Learn more and register before March 31 to secure your lowest registration rate.

Advocacy updates

Town hall draws hundreds as AOA and affiliate advocacy earns back millions

AOA and affiliate advocacy wins result in nearly $3 million retrieved on behalf of doctors of optometry in 2024. Read how the AOA and affiliates are fighting for fairness. They were updated at a profession-wide, live-streamed town hall on Oct. 29.

'All the advocacy firepower’ called up at AOA on Capitol Hill

Over 500 AOA doctors and optometry students championed the profession’s priority issues in Washington, D.C., including a growing Congressional focus on vision plan abuses.



AOA Focus

AOA Focus is the magazine for AOA members. AOA Focus delivers a blend of updates, in-depth analysis and personal stories from doctors of optometry across the country on topics that matter most to the profession. This big-picture view is the perfect complement to the daily updates members get at AOA News.
AOA Focus