Your source for fresh news updated daily on topics ranging from clinical eye care to advocacy to practice management tips.

131 vision-friendly holiday gifts for children

For several years, Kellye Knueppel, O.D., who practices in Wisconsin, has published a list of toys and games that can support the development of children’s vision. Find out what’s on her “nice” list.

AOA’s prestigious leadership program graduates another class

Learn how you can apply or nominate a doctor of optometry for the 2024 AOA Leadership Institute.

Through the eyes of students

Those who dwell in the past live in the past. Those who think and plan for the future will live that future.

New noteworthy optometry codes

Changes in coding and reimbursements worth knowing. Meanwhile, with the clock winding down on 2024, the AOA continues to press for Congress to act on reforms that would give doctors of optometry an annual, permanent inflationary Medicare payment tied to the Medicare Economic Index.

Advocacy updates

Doctors of optometry in Texas and Nevada build bulwark against vision plan abuses

Doctors of optometry in Texas and Nevada out-worked, out-organized and out-witted a better-funded opposition to realize legislation meant to overcome abuses by vision plans. The biggest opponent? The National Association of Vision Care Plans, which describes itself as a “voice for the managed vision care industry.”

DeSantis decision delivers historic win for Florida optometrists and patients

Florida governor’s veto of far-reaching “not-a-doctor/physician” bill marks a high-profile rejection of organized medicine’s effort to derail AOA/affiliates’ drive nationwide toward optometric scope expansion.

AOA Focus

AOA Focus is the magazine for AOA members. AOA Focus delivers a blend of updates, in-depth analysis and personal stories from doctors of optometry across the country on topics that matter most to the profession. This big-picture view is the perfect complement to the daily updates members get at AOA News.

AOA Focus