Your source for fresh news updated daily on topics ranging from clinical eye care to advocacy to practice management tips.

How to handle bad reviews and ratings

While a single poor review often doesn’t ruin a practice’s reputation, it does pose a challenge considering how search results dictate decisions these days.

Optometry through Bubba’s eyes

What Glen “Bubba” Steele, O.D., has seen in his long career—and what he hopes to see in optometry’s future.

Most asked coding questions: dilation

The AOA’s experts provide answers to the questions your colleagues are asking.

AOA makes robust rebuttal to FTC over proposed changes to Eyeglass Rule

During the Federal Trade Commission’s (FTC’s) recent comment period on the proposed changes, the AOA recommends updating the Eyeglass Rule to better serve and protect consumers and seeks to meet with agency officials.

Advocacy updates

AOA makes robust rebuttal to FTC over proposed changes to Eyeglass Rule

During the Federal Trade Commission’s (FTC’s) recent comment period on the proposed changes, the AOA recommends updating the Eyeglass Rule to better serve and protect consumers and seeks to meet with agency officials.

DOC Access Act introduced amid growing patient calls for Congress to act

The Dental and Optometric Care (DOC) Access Act curbs anti-patient, anti-doctor mandates by vision plans and affirms the doctor-patient relationship.

AOA Focus

AOA Focus is the magazine for AOA members. AOA Focus delivers a blend of updates, in-depth analysis and personal stories from doctors of optometry across the country on topics that matter most to the profession. This big-picture view is the perfect complement to the daily updates members get at AOA News.

AOA Focus
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