Your source for fresh news updated daily on topics ranging from clinical eye care to advocacy to practice management tips.

Surveys say patient and doctor concerns about health industry middlemen on the rise

Insurers, vision benefit managers and their abuses represent “what’s wrong” with health care, fresh indicators show.

Optometry’s Meeting® gives students, recent grads a leg up in the field

At Optometry’s Meeting® in Minneapolis, June 25-28, attendees can tackle the job market by leveraging cutting-edge educational and networking opportunities with other students and colleagues from around the world.

Inspiring optometry’s next generation

Tessa Sokol, O.D., explains why recruiting the best and brightest into our profession isn’t just beneficial—it’s essential for the future of optometry.

How Arkansas’ major VBM law delivers on calls to promote fairness, doctor-patient relationships

Optometry’s advocates continue to build momentum at a state—and federal—level behind VBM policy changes that rebalance the relationship among plans, patients and their doctors.

Advocacy updates

Town hall draws hundreds as AOA and affiliate advocacy earns back millions

AOA and affiliate advocacy wins result in nearly $3 million retrieved on behalf of doctors of optometry in 2024. Read how the AOA and affiliates are fighting for fairness. They were updated at a profession-wide, live-streamed town hall on Oct. 29.

'All the advocacy firepower’ called up at AOA on Capitol Hill

Over 500 AOA doctors and optometry students championed the profession’s priority issues in Washington, D.C., including a growing Congressional focus on vision plan abuses.



AOA Focus

AOA Focus is the magazine for AOA members. AOA Focus delivers a blend of updates, in-depth analysis and personal stories from doctors of optometry across the country on topics that matter most to the profession. This big-picture view is the perfect complement to the daily updates members get at AOA News.
AOA Focus