Your source for fresh news updated daily on topics ranging from clinical eye care to advocacy to practice management tips.

Hubble Contacts fined $300,000 in civil penalties for deceptive trade practices in Texas

Doctors of optometry and consumers alert Texas attorney general to concerns about the online contact lens retailer. It was the second settlement in 2022 against Hubble for deceptive trade practices, at the state and federal levels.

HHS issues guidance on audio-only telehealth, HIPAA rules

The clarification addresses common questions about how doctors can provide audio-only telehealth without running afoul of HIPAA requirements.

Help patients see fireworks safely

While fireworks make for a fun Fourth of July celebration, they can cause injuries when not handled safely. Educate patients on how to prevent eye injuries during the season of fireworks.

AOA 'strong,' 'optometry advancing' leaders report from AOA Congress

The AOA House of Delegates got underway on the second day of Optometry’s Meeting® with reports from the AOA president and executive director on the state of the association.

Advocacy updates

Regional Advocacy Meetings strengthen states’ advocacy, collaboration

The four regional advocacy meetings across the U.S. this summer and fall look to build upon the profession’s historic statehouse momentum in recent years. Learn how you can get involved.

AOA and South Carolina doctors expose and defeat retail lobby group’s influence scheme

Already the subject of one complaint to the IRS, the National Association of Optometrists and Opticians (NAOO), a lobbying “front” for large optical retailers, was called out to legislators for deceptive tactics and seeking a self-serving overhaul of patient health and safety standards. The AOA follows up on winning activism of South Carolina doctors with a new push for a federal investigation of NAOO tax exempt status.

AOA Focus

AOA Focus is the magazine for AOA members. AOA Focus delivers a blend of updates, in-depth analysis and personal stories from doctors of optometry across the country on topics that matter most to the profession. This big-picture view is the perfect complement to the daily updates members get at AOA News.
AOA Focus