News

Your source for fresh news updated daily on topics ranging from clinical eye care to advocacy to practice management tips.

AOA spearheads conditions for evolution of telemedicine technology, continues opposition to online vision tests not under direction of doctors of optometry

AOA Board of Trustees adopts Oct. 16 recommendations of its Telehealth Council which consulted leaders in the technology platform, artificial intelligence, and eye health and vision care in a nearly yearlong reimagination of the 2017 AOA policy.

Talking politics in the office? 3 things to keep in mind

Even if you’re choosing to disengage, today’s politics have a way of finding you. What are the ground rules for approaching political debates in the practice?

Are your coding habits up to snuff? AOA HPI provides benchmark data

Time to review your practice’s billing and coding: Access national benchmark data for optometry practices and join an upcoming webinar to learn more about E/M code changes in 2021.

Do you know what your patients are searching for?

An analysis of search terms related to certain eye care reveals what patients are looking for: education. They want to know about treatments.

COVID-19 Updates

Breaking through the pandemic

With the COVID-19 crisis, the AOA had to change its plans for a profession- and nationwide campaign proclaiming 2020 the year of the comprehensive eye exam. The essentialness of eye exams remains but the public awareness campaign changed. And perseveres. See how AOA adjusted.

How face masks affect the eyes—and how doctors of optometry can provide relief

Eye protection and management of dryness and irritation is an important consideration for long-term mask users.

AOA Focus

AOA Focus is the magazine for AOA members. AOA Focus delivers a blend of updates, in-depth analysis and personal stories from doctors of optometry across the country on topics that matter most to the profession. This big-picture view is the perfect complement to the daily updates members get at AOA News.
AOA Focus