News

Your source for fresh news updated daily on topics ranging from clinical eye care to advocacy to practice management tips.

Are your coding habits up to snuff? AOA HPI provides benchmark data

Time to review your practice’s billing and coding: Access national benchmark data for optometry practices and join an upcoming webinar to learn more about E/M code changes in 2021.

Do you know what your patients are searching for?

An analysis of search terms related to certain eye care reveals what patients are looking for: education. They want to know about treatments.

Selling your practice to a private equity firm? Things to think about, ethically and otherwise

Private equity transactions are a trend in health care, including optometry. The AOA Ethics and Values Committee discusses what it might mean from your bottom line to the profession.

AOA’s '31 in 31’ campaign confronts illegal contact lens sellers, adverse events

Doctors can take an active role in supporting the AOA’s contact lens advocacy by reporting illegal sales or adverse events related to contact lenses.

COVID-19 Updates

Breaking through the pandemic

With the COVID-19 crisis, the AOA had to change its plans for a profession- and nationwide campaign proclaiming 2020 the year of the comprehensive eye exam. The essentialness of eye exams remains but the public awareness campaign changed. And perseveres. See how AOA adjusted.

How face masks affect the eyes—and how doctors of optometry can provide relief

Eye protection and management of dryness and irritation is an important consideration for long-term mask users.

AOA Focus

AOA Focus is the magazine for AOA members. AOA Focus delivers a blend of updates, in-depth analysis and personal stories from doctors of optometry across the country on topics that matter most to the profession. This big-picture view is the perfect complement to the daily updates members get at AOA News.
AOA Focus