News

Your source for fresh news updated daily on topics ranging from clinical eye care to advocacy to practice management tips.

Contact lens innovation delivers opportunity

Going the extra mile: That’s what sets doctors apart from online retailers, especially in the contact lens space. As technology advances, the range of available options makes it easier than ever to serve existing patients and identify new ones.

AOA spearheads conditions for evolution of telemedicine technology

AOA Board of Trustees adopts Oct. 16 recommendations of its Telehealth Council, which consulted leaders in the technology platform, artificial intelligence, and eye health and vision care in a nearly yearlong reimagination of the 2017 AOA policy.

Contact Lens Rule bill gains senators’ backing after all-out advocacy campaign

Over 7,400 individual constituent letters were sent via AOA’s Action Center and countless phone calls placed to senators’ offices, in what represents the AOA’s largest advocacy campaign in recent history.

Talking politics in the office? 3 things to keep in mind

Even if you’re choosing to disengage, today’s politics have a way of finding you. What are the ground rules for approaching political debates in the practice?

COVID-19 Updates

Breaking through the pandemic

With the COVID-19 crisis, the AOA had to change its plans for a profession- and nationwide campaign proclaiming 2020 the year of the comprehensive eye exam. The essentialness of eye exams remains but the public awareness campaign changed. And perseveres. See how AOA adjusted.

How face masks affect the eyes—and how doctors of optometry can provide relief

Eye protection and management of dryness and irritation is an important consideration for long-term mask users.

AOA Focus

AOA Focus is the magazine for AOA members. AOA Focus delivers a blend of updates, in-depth analysis and personal stories from doctors of optometry across the country on topics that matter most to the profession. This big-picture view is the perfect complement to the daily updates members get at AOA News.
AOA Focus